UNIVERSITY OF PETROLEUM & ENERGY STUDIES

(ISO 9001:2008 Certified)

BACHELORS IN AVIATION OPERATION

(VERSION __1.0___)

w.e.f. 2017

_________________________________________________________________________________________

UPES Campus Tel : + 91-135-2776053/54 “Energy Acres” Fax: + 91-135-2776090 P.O Bidholi via Prem Nagar, Bidholi URL: www.upes.ac.in Dehradun – 248007 (Uttarakhand)

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@ UPES

BBA (AVIATION OPERATION) 2017

SEMESTER I SEMESTER II

Subject Code Subject Credits Subject Code Subject Credits

HBOC 1002 Introduction to Management & Leadership (Online)

3 ECON 1001 Business Economics I 3

TRAV 1001 Introduction to Aviation Industry 3 DSQT 1004 Business Statistics 3

DSQT 1001 Business Mathematics 3 TRAV 1002 IATA Travel & Tourism(Foundation)(External) 6

FINC 1001 Business Accounting 3 HBOC 1001 Design Thinking(Full online) 4

HUMN 1001 Business Communication I 3

DSIT 1001 Business Computing 3 TOTAL 18 TOTAL 16

SEMESTER III SEMESTER IV

Subject Code Subject Credits Subject Code Subject Credits

MKTG 2001 Marketing Management 3 HRES 2001 Organizational Behavior 3

DSRM 2001 Research Methodology and Report Writing 3 HUMN 1002 Business Communication II 3

TRAV 2001 Airport Functions of Airlines 3 MKTG 2002

Consumer Behavior & Market Research

3

FINC 1002 Financial Management 3 TRAV 2002 Cargo Handling 3

ECON 1006 Business Economics II 3 Programme Elective 1 3

Open Elective 1 3 Open Elective 2 3

LNPS 1013 Venture Ideation 2

HUMN 2001 Advance Skillset Development 1 HUMN 2002 Executive Communication 1

TOTAL 21 TOTAL 19

SEMESTER V SEMESTER VI

Subject Code Subject Credits Subject Code Subject Credits

STGM 3001 Essentials of Strategic Management 3 TRAV 3002 Airport Customer Services 3

INTB 3001 International Business 3 TRAV 3003 Aviation Marketing 3

TRAV 3001 Understanding of Aviation Business 3 HRES 3001 Human Resource Management 3

DIST 3101 Dissertation I 4 DIST 3102 Dissertation II 4

SIIB 3101 Summer Internship 2 HSFS 1001 Environmental Studies (Full online) 3

INDT 2101 Industrial Visit 1

Programme Elective 2 3

Programme Elective 3 3

HUMN 3001 Executive Communication Pro 1

TOTAL 23 TOTAL 16

TOTAL CREDIT POINTS FOR BBA(AO) IS 113

PROGRAM ELECTIVES

Subject Code

Subject Credits

TRAV 2003 Travel Agency & Tour Operations 3

TRAV 2004 Tourism Enterprise Planning 3

TRAV 2005 Ground Handling Operations 3

TRAV 2006 Aircraft Navigational Services 3

TRAV 2007 Aviation Demand Forecasting 3

TRAV 2008 Airport Capacity Management 3

PO’S AND PSO’S

PO1. Students will demonstrate strong conceptual knowledge of management & its functional areas. PO2. Students will demonstrate effective oral and written communication skills in the professional context PO3. Students will be able to work effectively in teams and demonstrate team building capabilities PO4. Students will be able to evaluate the legal, social and economic environments of business PO5. Students will be able to describe the global environment of business PO6. Students will demonstrate sensitivity towards ethical and moral issues and have ability to address them in the course of business PO7. Students will be able to apply decision-support tools to business decision making PO8. Students will be able to apply knowledge of business concepts and functions in an integrated manner PSO1. Students will demonstrate conceptual domain knowledge of the aviation sector PSO2.Students will apply decision-support tools to decision making in aviation sector PSO3.Students will apply conceptual knowledge of aviation sector in an integrated manner PSO4.Students will demonstrate employable and deployable skills for appropriate roles in management

Course Objectives

1. To help the students understand basic Airports and Airlines functions. 2. To enable students to apply these concepts1at the airports. 3. To make the students analyse the role of regulatory authorities. 4. To enable students to evaluate the work culture and principles of Aviation Industry.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding of the Aviation Industry. CO2. Apply the concepts to understand the functions of Aviation Industry. CO3. Analyse the rationale behind passenger handling process and documentation requirements. CO4. Integrate practical aspect of aviation and airports.

Catalog Description

The main objective of Airport functions of Airlines course is to familiarize students with the basic understanding of Aircraft , Airports and airlines.

This will also help students to have an understanding of standard procedures being followed at the airports .This would help to develop analytical ability of students.

The course focuses on identification of basic airlines functions and to develop understanding of Airport and Airlines operations.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc.

TRAV 1001 INTRODUCTION TO AVIATION INDUSTRY L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites Understanding of Aviation business

Course Content

Unit I: 6 lecture hours

Introduction to the working of aviation industry – the history of Aviation Industry – Evolution and development – important dates and events – Airlines history – Types of Airlines.

Unit II: 6 lecture hours Types of Aircrafts – Narrow and Wide body – Principles of Flight – Important components of Aircrafts Unit III: 6 lecture hours Aircraft Loading – Narrow and Wide Body – Basics of Load Control Unit IV: 6 lecture hours Procedures followed on departure and arrival hall (check-in counters, boarding gates) – introduction VIP handling – introduction to UNM. Special handling at airports-VIP, Medical Case, and Passenger with reduced mobility Types of documents requirement at the airports – baggage handling at the airports Unit V: 6 lecture hours Role of Airports – Components of Airfield – Types of Airport terminals – Role of Air Traffic Control – Types of NAVAIDS Unit VI: 6 lecture hours Regulatory framework – Role of FAA, DGCA , BCAS , MOCA Indian Aircraft Act 1934 and Indian Aircraft Rules 1937

Text Books

1. Bazargan, M. (2016). Airline operations and scheduling. Routledge. 2. Wu, C. L. (2010). Airline operations and delay management. Ashgate Publishing Limited.

Reference Reading

1. Wells, A. T. (1992). Airport planning & management.

Modes of Evaluation: Quiz/Assignment/ presentation/ Written Examination Examination Scheme:

Examination Scheme:

Components MSE IA ESE Weightage (%)

20 30 Test (10 Marks) Group Presentation (10 Marks) Individual Presentation (10 Marks)

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs) Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Demonstrate conceptual understanding of the Aviation Industry. PO 1,2, 4, PSO1, 2

CO 2

Apply the concepts to understand the functions of Aviation Industry.

PO 2,3,4,8, PSO1,3

CO 3

Analyse the rationale behind passenger handling process and documentation requirements.

PO 3,4,6,7 PSO3,4

CO 4

Integrate practical aspect of aviation and airports. PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t & it

s fu

nctio

nal a

reas

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nviro

nmen

ts o

f bu

sine

ss

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sen

sitiv

ity to

war

ds e

thic

al a

nd m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in

an in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or

Stud

ents

will

app

ly c

once

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dge

of a

viat

ion

sect

or in

an

inte

grat

ed

man

ner

Stud

ents

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dem

onst

rate

em

ploy

able

and

dep

loya

ble

skill

s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 1001

Introduction To Aviation Industry

1

1

1

1

2

2

1

1

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

Model Question Paper

Name:

Enrolment No:

Course : TRAV 1001 – Introduction to Aviation Industry

Program: BBA AVO Semester – I Duration : 3 hrs Max. Marks : 100

Section A (20 marks) Q.1 (a to J) carries 2 marks each for correct answer.

a) CISF

(2*10=20 marks)

CO1

b) IATA CO1 c) ICAO CO1 d) MLW CO1 e) MTOW CO1 f) MZFW CO1 g) Name the two persons who made first powered attempt

of successful flight. CO1

h) List two example of Navigational Aids. CO1 i) Name the first Airline of the world. CO1 j) Define Runway CO2 SECTION B (20 Marks)

Attempt all 4 question, each question carries 5 marks only

1 Write in brief what do you understand by Traffic Collision Avoidance System?

(5*4= 20 marks)

CO 2

2 Explain the Motion of an Airplane. CO 2 3 Discuss the Four forces acting on an aircraft. CO 4 4 Explain the important functions of Bureau of Civil

Aviation Security. CO 2

SECTION C (30 marks) (Attempt any 3 question, each question carries 10 marks only)

1 Discuss Airport Planning process in detail.

(3*10= 30marks)

CO 4

2 Explain what you understand by Passenger with Reduced Mobility.

CO 2

3 Discuss the various components of Airport in detail.

CO 4 4 Illustrate the arrival and departure activities at the airport. CO 2 SECTION D (30 marks)

(Attempt both the question, each question carries 15 marks only)

1 Analyze the Economic, Political, and Social role of airports.

15 marks

CO4

2 Analyze the growth of Air India over the years. CO4

Course Objectives

1. To understand the basic concepts of Mathematics. 2. To have a proper understanding of mathematical applications in Economics, Finance,

Commerce and Management

Course Outcomes On completion of this course, the students will be able to: CO1. Understand and use equations, formulae, and mathematical expressions and relationships in a variety of contexts CO2. Apply the knowledge in mathematics (algebra, matrices, calculus) in solving business problems CO3. Demonstrate mathematical skills required in mathematically intensive areas in Economics and business. CO4. Demonstrate critical thinking, and problem solving skills in a variety of contexts

Catalog Description This course provides complete skill to understand basic function of Mathematics and their use in Business and Finance. After completing the course, student will be able to solve business and finance problems. A particular emphasis is placed on developing the ability to interpret the numerical information that forms the basis of decision-making in business. Most of the examples are drawn from a variety of business applications. It examines aspects of business and marketing with regards to basic statistical analysis. Students will be provided with the theoretical concepts, tools and methods of mathematics as well as the opportunity to work through example problems.

DSQT1001 Business Mathematics L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure Upto 12thlevel set theory, function, limits, continuity,

number, surds, Indices, Algebra, trigonometry, mathematical symbols and notations and few basic formulae.

Co-requisites Mathematical symbols and notations and few basic formulae.

Course Content

Unit I: 11 Hours Determinants, Matrices, Set Theory &Progression Self and Subject introduction, Prerequisite Mathematics, Fast calculation, Introduction to Matrices, Types of Matrices, Transpose of a Matrix, Properties of transpose, Determinants and Non Singularity, Rank of a Matrix, Matrix Method, Cramer’s Rule, Union of Sets, Intersection of Sets, Multiplication of Sets, Arithmetic Progression, Geometric Progression. Unit II: 8 Hours Differentiation

Introduction to functions-linear/Non-linear and their Graphs, Rules of differentiation, Chain rule, Product rule, Maxima and Minima, Point of inflexion, Second order Derivatives, Logarithmic Differentiation, Exponential Differentiation. Unit III: 6 Hours Integration

Integration by substitution, Integration by parts, Definite Integral, Basic Rules of Integration, Methods of Integration using basic formula

Unit IV: 11 Hours Economic Application (from all the units)

Matrices: National Income model, Input-Output Analysis

Differentiation: Application of chain rule, Logarithmic differentiation, Rate of growth and

decay, Elasticity of a function

Demand function: Price demand, price elasticity of demand, Income demand and

Income elasticity of demand, Cross demand and cross elasticity of demand

Law of supply: Elasticity of supply

Maximization of profit: Effect of a specific tax on equilibrium output or price,

Maximization of tax revenue

Integration: Total revenue and marginal revenue, Demand function from elasticity of

demand, Total cost from marginal cost, Profit function from marginal profit function

Text Books

1. Bhardwaj, R. S. (2009). Business statistics. Excel Books India.

Reference Books

1. Balakrishnan, V. K. (1997). Schaum's Outline of Graph Theory: Including Hundreds of Solved Problems. McGraw Hill Professional.

2. Soper, J. (2004). Mathematics for economics and business: an interactive introduction. Wiley-

Blackwell.Sancheti& Kapoor for Business Mathematics by S.Chand

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components Mid term

Internal evaluation End term

Weightage (%) 20 30 Assignments (10 marks) Presentation (10 marks)

Class test (10 marks)

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs) Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Understand and use equations, formulae, and mathematical expressions and relationships in a variety of contexts

PO 1,2, 4, 5 PSO1, 2

CO 2

Apply the knowledge in mathematics (algebra, matrices, calculus) in solving business problems

PO 2,3,6 PSO1,2,4

CO 3

Demonstrate mathematical skills required in mathematically intensive areas in Economics and business.

PO 3,4,6,7 PSO1,2,3,4

CO 4

Demonstrate critical thinking, and problem solving skills in a variety of contexts

PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 2 3 3 3

PO 2 3 3 2 3

PO 3 2 2 3 3

PO 4 3 2 3 3

PO 5 2 3 2 3

PO 6 3 3 2 3

PO 7 3 2 2 3

PO 8 3 2 3 2

PSO 1 2 1 1 1

PSO 2 1 2 1 2

PSO 3 1 1 2 1

PSO 4 2 1 1 1

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

Model Question Paper

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t & it

s fu

nctio

nal a

reas

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nviro

nmen

ts o

f bu

sine

ss

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sen

sitiv

ity to

war

ds e

thic

al a

nd m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in

an in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecisi

on m

akin

g in

avi

atio

n se

ctor

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed

man

ner

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skill

s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

DSQT 1001

Business Mathematics

3

2

3

3

3

3

2

2

1

2

2

1

Name:

Enrolment No:

Course: DSQT 1001 -Business Mathematics Programme: BBA (AVO) Semester: I Time: 03 hrs. Max. Marks: 100 Instructions:

Note: All sections are compulsory & this question paper carries 4 sections. Section A (20)

Q.1 to 2 each has 5 parts and each part carries 2 marks for correct answer. There is no negative marking

1. Q.1 Fill in the blanks: a)

𝑥 − 𝑥 +5

𝑥= _________________

b) If production is __________ then loss is equal to fixed cost.

c) Relationship between Price and quantity demanded is

called________________.

d)

𝑅𝑒𝑣𝑒𝑛𝑢𝑒

𝑞𝑢𝑎𝑛𝑡𝑖𝑡𝑦 𝑠𝑜𝑙𝑑

Is also called ______________ function

e) If for any function at x=c, first derivative is zero and second derivative is

positive then at x=c function will have its _____________value.

Q.2 State with reasons which of the following statements is true or false:

a) Matrix inverse exist only when determinant is zero.

b) Following series is an Arithmetic Progression

3 + 5 + 9 + 12 + 16 + ⋯

c) For a given set{𝑏} ∈ {{𝑏}}.

d) Matrix 𝐴 =3 16 4

is singular matrix.

e) Rank of 0 10 1

is 2.

(2*10=20 marks)

CO 1,2,

3

SECTION B (20 Marks) Attempt all the question of this section, each question carries 5 marks only

2. Q.3 Compute

5𝐴 + 4𝐴 + 7𝐼

Where I is unit matrix and

𝐴 =1 0 20 1 21 2 0

Q.4 Among the 450 students of a class, 200 passed in mathematics and 300 passed

in economics. If 30 students failed in both, how many students passed in both the

subject.

Q.5 Find the inverse of the matrix

𝐴 =1 −2 10 −1 2

−2 1 −1

Q.6 A firm produced 2000 sets of T.V. during its first year. The total sets produced at the end of 5 years is 14000.Estimate the annual rate of increase in production if the increase in each year in uniform.

(5*4= 20 marks)

CO 1, 2,

3,4

SECTION C(30 marks) (Attempt any 5 question, each question carries 6 marks only)

3. Q.7 Find the derivative of the following function

𝑥 + 3𝑥 + 1

𝑥 − 𝑥 + 1

Q.8 Find the maximum and minimum value of the function

𝑦 =1

3𝑥 − 2𝑥 + 3𝑥 + 1

Q.9 Find the point of inflexion on the curve and determine at that point curve

changes from convex to concave (Type-I) or concave to convex(Type-II).

𝑦 = 𝑥 − 6𝑥 + 8𝑥 − 1

Q.10 Evaluate

(𝑥 + 2) 2𝑥 + 2𝑥 + 1 𝑑𝑥

Q.11 Evaluate following using integration by part

(2𝑥 − 𝑥 )(6𝑥 − 25) 𝑑𝑥

Q.12 Using Properties of definite integral prove that

(6*5=30 marks)

CO 2, 3

(𝑥 − 5𝑥) 𝑑𝑥 + (16𝑥 − 3𝑥 ) 𝑑𝑥

= 2 (16𝑥 − 3𝑥 ) 𝑑𝑥 − (12𝑥 − 5𝑥) 𝑑𝑥

SECTION D (30 marks)

Attempt any 3 of the following question out of the 4 & provide the solution

4. Q.13 A salesman has the following record of sales during three months for three

items which have different rate of commission.

Month Sales of units Total commission drawn(

A B C January 90 100 20 800

February 130 50 40 900 March 60 100 30 850

Using Matrix methods find out the rate of commission of items A, B, and C.

Q.14 The total revenue received from the sale of x units of a product is given by

𝑅(𝑥) = 200𝑥 −𝑥

5

Find

(a) The average revenue function

(b) The marginal revenue function and Marginal revenue, when x=20

(c) Actual revenue from the sale of 21st unit.

Q.15 XYZ Ltd. find that the cost of production of one unit is ₹( − 10) and the

fixed cost is ₹300. Calculate the output at which the cost is minimum also

calculate average cost and marginal cost at that output.

Q.16 If, MC is marginal cost and MR is marginal revenue and

𝑀𝐶 = 20 +𝑥

30, 𝑎𝑛𝑑 𝑀𝑅 = 35,

The fixed cost is 2500, determine the maximum profit and profit maximising

(10*3=30 marks)

CO- 4,

level output.

(i)

Course Objectives

1) To understand the accounting principles, procedure and practices; 2) To learn to prepare the financial statements of companies; 3) To learn analysis of financial statements of a company using Microsoft Excel; 4) To incorporate the accounting principles and practices in organisation.

Course Outcomes On completion of this course, the students will be able to CO1. Demonstrate the applicability of the concept of accounting to understand the managerial decisions and financial statements CO2. Apply the Financial Statement Analysis associate with Financial Data in the organization. CO3. Analyse the complexities associated with management of cost of product and services in the

Organization CO4. Demonstrate how the concepts of accounting and costing could integrate while identification and resolution of problems pertaining in general.

Catalog Description The main objective of Business Accounting is to help students to acquire and develop skills to take rational decisions in the process of product mix and assessment of Earning per Share. Assets and Liabilities have always been regarded as important in financial analysis in organizations. Leverage aspects are critical in each aspects of management and equally so for the effective management of Financial Resources. In view of this , Accounting and Management Accounting has assumed great importance. This course is designed primarily for students who are being exposed to Accounting, Asset Liability Management for the first time. This course covers the explanations about the accounting concepts in the organizational context, it details the impact of assets,, liabilities , expenses , income on Financial Statement. The course also focuses on understanding of identification of Cost and framing of strategies and scenarios required to select and develop product line. Classroom activities including lectures, discussions and case studies (topped up with role play) will be designed to encourage students to get involved, absorb and assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, live projects, analysis of video cases and debates.

FINC 1001 Business Accounting L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure Basic knowledge of Fundamentals of Accounting such as

calculation of Assets, Liabilities, Expenses Co-requisites Knowledge of classification of data, data presentation

Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

UNIT – I 6 Lecture Hours Basics of Accounting & its Principles; & Depreciation Accounting Meaning, Need, Role and Significance of Accounting, Basic Accounting Concepts (AS-1 & 9) and Conventions (Overview of Indian GAAP, US GAAP, IAS, IFRS), Asset-Liability Equity Relationship (ALE). UNIT – II 6 Lecture Hours Introduction to Accounting Cycle-Preparation of Journal, Ledger, Trial Balance. Depreciation, Depletion and Amortization (AS-6), Preparation of financial statements with adjustments. UNIT – III 6 Lecture Hours Understanding & Preparation of Financial Statements Understanding & analysis of company accounts; Analysis of Financial statements of Holding & Subsidiary Companies. UNIT – IV 6 Lecture Hours Financial Statements Analysis Analysis and Interpretation of Financial Statements-Ratio Analysis, Common-Size Statement, Du-Pont Analysis, Cash-Flow Statement (AS-3). UNIT – V 6 Lecture Hours Costing Cost Concepts, Cost Sheet, Material Costing, Labour and Overhead Costing, Absorption Costing, Activity Based Costing, Inventory Valuation (AS-2). UNIT – VI 6 Lecture Hours Managerial Decision Making Marginal Costing- PV Ratio, BEP Analysis, Relevant Costing, Standard Costing, Budgetary Control, EVA, MVA.

Text Books 1. Khan, M. Y., & Jain, P. K. (2002). Cost Accounting and Financial Management. 2. Maheshwari, S. N., Maheshwari, S. K., &Maheswari, S. K. (2005). Financial Accounting. Vikas

Publishing House.

Reference Books

1. Lal, J., & Srivastava, S. (2004). Financial Accounting: Principles and Practices. S. Chand. 2. Pandey, I. M. (1995). Essentials of Financial Management, 4th Edtion. Vikas publishing house.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components MSE Internal assessment ESE Weightage (%) 20 30

Presentations- 10 marks Quiz -10 marks Assignments – 10 marks

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs) Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs/PSO’s

CO 1

Demonstrate the applicability of the concept of accounting to understand the managerial decisions and financial statements

PO 2,5,6,8

PSO 1, 2, 3

CO 2

Apply the Financial Statement Analysis associate with Financial Data in the organization.

PO 1,2,3,7,8 PSO 1, 2, 3

CO 3

Analyse the complexities associated with management of cost of product and services in the Organization

PO 1,2,3,8 PSO 1, 2, 3

CO 4

Demonstrate how the concepts of accounting and costing could integrate while identification and resolution of problems pertaining in general.

PO 1,2,4,5,7,8 PSO 4

Program Outcome / Course Outcome mapping

Course Outcomes CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2 PO 2 3 3 3 2 PO 3 3 3 3 2

PO 4 3 1 1 3 PO 5 2 2 1 3

PO 6 2 2 2 2 PO 7 3 3 1 2 PO 8 3 3 3 3

PSO 1 3 3 3 1 PSO 2 3 3 3 2

PSO 3 3 3 3 2 PSO 4 1 1 1 3

Stud

ents

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Course Code

Course title PO1 PO2 PO3 PO4 PO5 PO6 PO7

PO8

PSO1

PSO2

PSO3

PSO4

FINC 1001

Business Accounting

2 3 1 1 1 2 3

3

1

1

1

1

1=weakly mapped 2= moderately mapped

3=strongly mapped

Model Question Paper

Name:

Enrolment No:

Course: FINC 1001– Business Accounting Programme: BBA AVO Semester: 1 Time: 03 hrs. Max. Marks: 100 Instructions: Attempt all questions from Section A (each carrying2 marks);all Questions from Section B (each carrying 20 Marks); Section C (3 questions each carrying 10 marks); all questions from Section D ( each carrying 30 marks) SECTION A (Attempt all questions)

1. AS -3 Deals with:

(a)Depreciation accounting (b) Cash Flow Statement (c) fixed assets (d) accounting policies

[2] CO3

2. Which method determines the number of years required to recover the initial investment? [2]

CO1

(a) NPV (b) Payback period (c) Profitability Index (d) ARR

3. Who is father of double entry accounting system?

(a) Karl Marx (b) Luca Pacioli (c) Pickless (d) Adam Smith

[2]

CO2

4. Select a correct equation:

(a) Owner’s Equity = Assets + Liablity (b) Owner’s Equity + Outside Liablity = Total Assets.

(c) Assets + Owner’s Equity = Outside Liablity (d) Outside Equity + Profit = Total Assets.

[2]

CO4

5. Which element provides for tax shield in calculation of cash flows: (a) Profits (b) Depreciation (c) Taxes (d) EPS

[2]

CO3

6. AS -6 Deals with:

(a) Depreciation accounting (b) Impairment of Assets (c) current assets (d) None of the above

[2]

CO1

7. DD&A is made in the financial statements as per the concept of

(a) Time Period Concept (b) Materiality (c) Going Concern Concept (d) Conservatism

[2]

CO2

8. One barrel of Oil is equal to______ Mcf of Gas. (a) 6 (b) 9 (c) 3 (d) 12

[2] CO4

9. Current Assets are 100000 and current liabilities are 50000, Current Ratio will be: (a) 2:1 (b) 3:1 (c) 0.5:1 (d)1:1

[2] CO3

10. In India, Accounting Standards are issued by:

(a) ICAI (b) ICSI (c) ICWAI (d) ICICI

[2]

CO1

SECTION B (Attempt all questions) 1 Write about treatment of provision for tax and tax paid in Cash Flow Statement [5]

CO1

2 What is the contingent liability? Where it is shown in the Balance sheet? Give

examples of contingent liabilities.

[5] CO4

3 What are final accounts, what purpose they serve?

[5] CO3

4 What are the limitations of Ratio Analysis.

[5]

CO2

SECTION C ( Attempt All)

1 Based on the following particulars show various Assets & Liabilities of Tirupati Limited

Fixed Assets turnover Ratio 8 Times

Capital Turnover Ratio 2 Times

Inventory Turnover Ratio 8 Times

Receivable Turnover Ratio 4 Times

Payable Turnover Ratio 6 Times

Gross Profit Ratio 25%

Gross profit during the year amounts to Rs. 800000.

There is no long term Loan or overdraft. Reserves & Surplus amounts to Rs. 200000.

Ending inventory of the year is Rs. 20000 above the beginning inventory.

[10] CO2

2. A.What is cash flow statement.

B. Explain understanding of Ratio Anlaysis.

[10] CO4

3 The manager of a Repairs and Maintenance Department has submitted the following budget estimates that are to be used to construct a flexible budget to be used during the coming budget year.

[10] CO2

Details of cost Planned at 6000 Planned at 9000

direct repairs direct repair

hours hours

Employee Salaries 30,000 30,000

Indirect Repair Materials 40,200 60,300

Miscellaneous Costs 13,200 16,800

a. Prepare a flexible budget for the department up to activity level of 10,000 repair hours

b. What would be the budget allowance at 8,500 repair hours?

SECTION D(Attempt all questions)

1 Balance sheet of JIO Ltd. As on 31.3.16 & 31.3.17 were as follows. (in Lakhs)

Liabilities 31.3.16 31.3.17 Assets 31.3.16

Equity share capital 10 10 Goodwill 1

8% preference share capital

2 3 Land & Building 7

General Reserves 1.2 1.45 Plant & Machinery 6

Security Premium --- 0.25 Investment (Non Trading)

2.4

Profit & Loss Account

2.1 3 Stock 4

11% Debentures 5 3 Debtors 2.88

Creditors 1.85 2.15 Cash & Bank 0.88

Provision for Tax 0.8 1.05 Prepaid Expenses 0.15

[30] CO4

Proposed Dividends 1.36 1.44 Premium on Redemption of debentures

------ 0.2

24.31 25.34 24.31 25.34

Additional Information:

1. Investments were sold during the year at a profit of Rs. 15000. 2. During the year an old machine costing Rs. 80000 was sold for Rs. 36000. Its written

down value was Rs. 45000. 3. Depreciation charged on Plant & Machinery @20% on the opening balance. 4. There was no purchase or sale of land & building. 5. Provision for Tax made during the year was Rs. 96000. 6. Preference shares were issued for consideration of cash during the year.

You are required to prepare

(i) Cash flow statement as per AS-3 25 Marks (ii) Schedule for change in working capital 05 Marks

Course Objectives

The objectives of this course are: 1. To provide an overview of Prerequisites to Business Communication. 2. To put in use the basic mechanics of Grammar. 3. To provide an outline to effective Organizational Communication. 4. To underline the nuances of Business communication. 5. To impart the correct practices of the strategies of Effective Business writing. Course Outcomes On completion of this course, the students will be able to CO1. To participate in an online learning environment successfully by developing the implication-based understanding of Paraphrasing, deciphering instructions, interpreting guidelines, discussion boards & Referencing Styles. CO2. To demonstrate his/her ability to write error free while making an optimum use of correct Business Vocabulary & Grammar. CO3. To distinguish among various levels of organizational communication and communication barriers while developing an understanding of Communication as a process in an organization. CO4. To draft effective business correspondence with brevity and clarity. Catalog Description Effective communication is an integral part of life. Communication is a process of exchanging ideas, messages, information etc. through verbal or nonverbal communication. In this course, the focus will be on improving LSRW skills, i.e. listening, speaking, reading and writing. Students will learn how to communicate effectively though prescribed syllabus as well as through Pearson Global English solutions. Classroom assignments/activities specifically designed to encourage students to play an active role for enhancing their knowledge and developing learning strategies. Blended learning - online and traditional lectures with other active teaching methodologies, such as group discussions, cooperative group solving problems, quizzes, discussions and assignments enable students towards understanding various aspects of effective communication. Class participation is a fundamental aspect of this course student are encouraged to actively take part in all group activities and to give an oral group presentation. Through an experience-based curriculum, highly interactive exercises, and powerful presentation, students will become the type of communicator that others search for and remember. Students will not only notice a huge improvement, they will be having a lot of fun in this learning process.

HUMN 1001 Business Communication – I L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure 12th level English Co-requisites --

Course Content

Unit I: 7 lecture hours \ Prerequisites to Business Communication- Introduction to Blended Learning & Blackboard. Nuances of Academic writing will be discussed which is a prerequisite to Blended Learning.

Paraphrasing Deciphering Instructions Interpreting Guidelines Dos and Don’ts of participating in Online Discussion Boards and Referencing Styles (MLA, Chicago, APA)

Unit II: 7 lecture hours Grammar Plus/ Enriching Business Vocabulary & Reading Skills

Tenses/Passive Voice Conditional Sentences Common errors Building Blocks of Vocabulary Business Idioms and Collocations Reading and analysis of Business articles, short reports, success stories and caselets.

Unit III: 7 lecture hours Effective Business Communication. Communication – An overview.

Origin, meaning and process of Communication. Goals of Communication Organizational Communication Directions/Flow of Communication. Barriers to Communication Cross-cultural/Intercultural communication.

Unit IV: 7 lecture hours Critical Thinking & Writing Skills – Empower your writing skills.

Mind Mapping Prerequisites to paragraph writing Methods of Paragraph Development Precis writing Abstract writing Summary writing

Unit V: 8 lecture hours The Writing Strategy in Business messages & Presentation skills

Preparing Effective business messages (Planning steps, organizing content, drafting, beginning & ending. Proof – reading & final editing)

Writing Good news, Bad news and Neutral messages. How to draft Memo, agenda & Minutes of Meeting? Effective presentation skills. Group Presentations (Organizational communication)

Text Books 1. Chaturvedi, P. D. (2011). Business Communication: for B. Com course of Uttar Pradesh Universities. Pearson Education India. 2.Greenbaum, S. (1989). A college grammar of English. Longman Publishing Group.

Reference Books

1. Naylor, H., & Murphy, R. (2007). Essential Grammar in Use. Supplementary Exercises. With Answers. Ernst KlettSprachen.

2. Mishra, S., &Muralikrishna, C. (2011). Communication Skills for Engineers. Pearson Education India.

Modes of Evaluation: Quiz/Assignment/ Discussion/Activity/Presentation etc. Examination Scheme:

The Evaluations will be Continuous in nature as given below:

Module

Description

Assessment

Criteria Details of activities Marks

Distribution

Total Total No. of hours

(Online)

I.A - 20% Discussion -I (I.A) Prerequisites to Business Communication and Online learning environment

20 Marks 100

Marks 1 Hr

Quiz - I (I.A) Tenses/ Passive voice 20 Marks 30 Min

Quiz - II (I.A) Conditional Sentences 20 Marks 30 Min

Assignment -I (I.A)

Case Study based on Organizational / Intercultural communication

40 Marks 2 Hrs

Mid - 20% Quiz -III (Mid) Assorted test on Module 1 & Module 3

20 Marks Total

100

Marks

30 Min

Discussion -II (Mid)

Based on effective communication skills (Module 3)

20 Marks 1 Hr

Assignment -II (Mid)

Based on critical thinking & writing skills (Module 4)

30 Marks 1 Hr

Assignment -III (Mid)

Based on drafting effective business messages (Module 5)

30 Marks 1 Hr

End - 50% Assignment – IV (End)

Group Presentations 40 Marks Total

100

Marks

1 Hr

Discussion -III (End)

Based on writing strategy ( Module 5)

20 Marks 1 Hr

Assignment -V (End)

Based on Effective business correspondence (Module 5)

20 Marks 2 Hr

Quiz -IV (End) Assorted test on complete Business Vocabulary, common errors & Grammar.

20 Marks 30 Min

Mapping between COs and POs

Course Outcomes (COs) Mapped

Programme Outcomes

CO1

To participate in an online learning environment successfully by developing the implication-based understanding of Paraphrasing, deciphering instructions, interpreting guidelines, discussion boards & Referencing Styles.

PO2,3,5 PSO 1,2,3

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Course Outcomes CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2

PO 2 3 3 3 2

PO 3 3 3 3 2

PO 4 3 1 1 3

PO 5 2 2 1 3

PO 6 2 2 2 2

PO 7 3 3 1 2

PO 8 3 3 3 3

PSO 1 3 3 3 1 PSO 2 3 3 3 2 PSO 3 3 3 3 2

PSO 4 1 1 1 3

CO2

To demonstrate his/her ability to write error free while making an optimum use of correct Business Vocabulary & Grammar.

PO2,3,4,7 PSO1,2

CO3

To distinguish among various levels of organizational communication and communication barriers while developing an understanding of Communication as a process in an organization.

PO1,2,5,7,8 PSO1,3

CO4 To draft effective business correspondence with brevity and clarity.

PO2,3,7 PSO1,3,4

Stud

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will

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once

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Course Code

Course title PO1 PO2 PO3 PO4 PO5 PO6 PO7

P08

PSO1

PSO2

PSO3

PSO4

HUMN 1001

Business Communication I

2 3 1 1 1 2 3

3

1

1

1

1

1=weakly mapped 2= moderately mapped 3=strongly mapped

Model Question Paper Course : HUMN 1001 – Business Communication I Program: BBA AVO Semester – I Duration : 3 hrs Max. Marks : 70

SECTION A

Choose one of the following

1. My father knows how to teach English .............................

well

good

2. We want a new house to ....................................

live

live in

3. I ....................................... for you since 9 o’clock in the

morning.

am waiting

have been waiting

4. James ..................................... suffering from fever since

yesterday.

is

was

has been

5. Neither Ann nor Mary .................................... arrived.

has

have

6. I will call on you before I .....................................

leave

2 marks

each

CO2

will leave

7. I ..................................... all the books to the library yesterday.

returned

have returned

8. Each man and each woman ...................................... the right to

vote.

has

have

9. Walking along the road, the old man was .............................. by

a bus.

ran over

run over

10. He ...................................... hard for the last two weeks.

is studying

was studying

has been studying

SECTION B

10 MARKS EACH

CO1/CO2

1) Difference between MLA and APA citation 2) Explain in detail the barriers to communication

SECTION C

CO3

The following questions consists 15 marks

1) Write a memo to the finance department of XYZ ltd to request for an increase in the sales budget?

2) In the organization of ABC Ltd there has been a meeting of a product launch that is to take place in December 2018. Write down the minutes of meeting that took place?

DSIT 1001 Business Computing L T P C

Version 1.0 3 0 0 3

Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites Basic understanding of Computer

Course Objectives

The objectives of this course are:

1. Developing an understanding of the key concepts applied in Logistics Management 2. To provide a framework for considering Logistics Management problems and issues and

to apply these concepts in practice. 3. To highlight the importance of all activities of distribution and an understanding of

concepts like inbound and outbound logistics, warehouse, and inventory etc. 4. To develop skills for planning, designing the operational facilities of Logistics with the

analytical and critical understanding. 5. To understand the role of logistics information system and value chain excellence of firm. 6. To develop ability to make rational logistics related decisions on the basis of problem

analysis 7. To develop ability to apply principles and practices of Logistics Management in real

business applications

Course Outcomes

CO1. To understand the Hardware, Software, types of Computers and their usage. CO2. To understand Operating systems its types and applications. CO3. To understand and conceptualize Networking in the terms of Topologies, devices used for networking, Internet and other related topics CO4. To learn what is a computer program and how it works.

Course Content

UNIT 13 HOURS

INTRODUCTION TO COMPUTER SYSTEM

Basic Computer Organization, Differentiating between Data & Information, Types of Computers.

UNIT 23 HOURS

SOFTWARE

Various Types of Software, System Software, Application Software (ready to use / Customized Software),

Compiler Software, Programming Language Software’s.

UNIT 3 3 HOURS

INTRODUCTION TO WINDOWS

UNIT 4 10 HOURS

INTRODUCTION TO MS- OFFICE 2007

Microsoft Work 2007, Microsoft Excel 2007, Microsoft Power Point 2007, Microsoft Access 2007.

UNIT 5 4 HOURS

NETWORKS

Networking Basics, Topologies, Software, Basics of Internet, Bandwidth Issuesm, E- mail, Risks and

Protection of Networks.

UNIT 68 HOURS

INTRODUCTION TO PROGRAMMING

Writing Logic for Program/ Pseudo Code (Flowcharting), Introduction to Programming Languages with

examples in Visual Basic.

UNIT 7 5 HOURS

INTRODUCTION TO ANALYSIS / ACCOUNTING SOFTWARE 5 HOURS

SPSS/ Tally.

Text Book: 1. Annexure, A. DETAILED SYLLABUS MASTER OF COMPUTER APPLICATION (MCA) Wef 2015-16 Semester I MCA-101 Computer Architecture (3-1-0) Credit-06. Reference Books 1.Rajaraman, V. (2016). Grid computing. Resonance, 21(5), 401-415. Modes of Evaluation: Quiz/Assignment/ Project/Discussion/ Written Examination Examination Scheme:

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Components MSE IA ESE Weightage (%)

20 30 Class Test-1 (5 marks) Class Test-2 (5 marks) Discussion (5 marks) Quiz-1(5 marks) Quiz-2 (5 marks) Project (5 marks)

50

Mapping between COs and POs

Course Outcomes (COs) Mapped Programme

Outcomes

CO1 To understand the Hardware, Software, types of Computers and their usage.

PO1, PO2, PO5, PO7, PSO1,PSO3

CO2 To understand Operating systems its types and applications.

PO1, PO2, PO5, PO6, PO7, PSO3,

CO3

To understand and conceptualize Networking in the terms of Topologies, devices used for networking, Internet and other related topics

PO3, PO5,PO7,PSO3,PSO4

CO4 To learn what is a computer program and how it works PO2, PO4,

PO7,PSO2,PSO4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2

PO 2 3 3 3 2

PO 3 3 3 3 2

PO 4 3 1 1 3

PO 5 2 2 1 3

PO 6 2 2 2 2

PO 7 3 2 1 2

PO 8 3 3 3 3

PSO 1 2 2 2 1

PSO 2 3 3 3 2

PSO 3 3 3 3 2

PSO 4 3 3 3 3

Stud

ents

will

dem

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rate

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once

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s fu

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Stud

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Stud

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Stud

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Stud

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conc

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func

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in

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Stud

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mak

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sect

or

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iate

role

s in

man

agem

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

DSIT 1001

Business Computing

2 1 2 1 1 1 2 2 1 1 1 2

1=weakly mapped, 2= moderately mapped, 3=strongly mapped

Model Question Paper

Name:

Enrolment No:

Course: DSIT 1001: Business Computing

Program: BBA (AVO) Semester –I Max. Marks : 100 Duration : 3Hrs No. of page/s: 2

Note: Answer all Questions.

Section – A (20 Marks) Attempt all questions in this section

Q-1 Write Short notes on: (5*2 marks=10 Marks)

(i) Email Security (2) CO5

(ii) Social Networking (2) CO4

(iii) IP Address (2) CO3

(iv) Application Softwares (2) CO2

(v) Desktop Computers (2) CO1

Q-2 Give two examples for each of the following: (5*2 marks=10 Marks)

1. System Software (2) CO2 2. HTML tags (2) CO4

3. Web Browser (2) CO3

4 Primary Storage Devices (2) CO1

5. Search Engines (2) CO5

SECTION-B (4*10 marks=40 Marks)

Q-3 Explain the working of INTERNET. Also draw the diagram. (10) CO5

Q-4 Design (Code) the following form using HTML:

(10) CO4

Q 5 Discuss blogs with its components also specify its types (10) CO5

Q-6what is SPSS? Discuss about the data editor and output window of SPSS. (10) CO5

SECTION-C (2*20 marks=40 Marks)

Q-7 Discuss the functional organization of Computer System. Draw a block diagram to show flow of data and instructions in various functional units.

(20) CO1

Q-8 Write the steps to perform the following using MS Excel:

1) Enter marks of 10 students for 5 subjects. Use Autofill (Fill handle) option to enter Serial Numbers.

2) Calculate the Grand total for each student 3) Calculate the average marks for each student 4) Identify the following highlighted icons and specify their usage

(20) CO4

__________________________________________________ ____

Course Objectives

1. To familiarize the students with the basic concept of microeconomics. 2. To apply demand and supply analysis in business applications 3. To analyse the production and cost structure under different stages of production. 4. To understand the pricing and output decisions under various market structure. 5. To apply various decision tools to understand the market structure.

Course Outcomes On completion of this course, the students will be able to: CO1. To understand and apply supply and demand analysis to relevant economic issues. CO2. To apply marginal analysis to the “firm” under different market conditions. CO3. Students will learn the concepts of cost, nature of production and its relationship to Business operations.

CO4. To understand the causes and consequences of different market conditions. Catalog Description The objective of this course is to impart the knowledge of economics as a subject and its importance while business. The business decisions are made scientifically on the basis of all available information. So understanding and interpreting basic economic concepts/variables for e.g. demand and supply functions, forecasting demand, productions, costs will make them aware of various operations carried in business.

After imparting knowledge of these concepts they would be better equipped to understand various market structures, understanding of different pricing techniques that will be introduced in the class. These concepts will help them to understand day to day business decisions being taking by different firms (in different industries) in lieu of consumer behaviour in economic, social and to an extent in ethical manner.

Course Content

Unit I: 9 lecture hours

Introduction to Economics & Business Economics

Introduction to Economics, Definition of Economics , Branches of Economics, Meaning of Business Economics, Nature, Scope & Objective of Business Economics

ECON 1001 Business Economics-I L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure Basic Algebra (10th Standard) Co-requisites -

Unit II: 9 lecture hours Theory of Demand & Supply Meaning of Demand & Supply, The demand & Supply Schedule, Demand Function & Supply function, Law of Demand & Supply Individual and Market Demand & Supply Determinants of Demand & Supply, Demand& Supply Curve, Equilibrium with supply & Demand Curve, Demand& Supply Shifts

Effects of a shift in Supply or Demand, Interpreting Changes in Price & Quantity, Types of Elasticity of Demand & Supply, Calculating Elasticity, Measurement of Elasticity, Degree of Elasticity, Consumer Equilibrium – Utility Analysis, Consumer Equilibrium – Indifference Curve Analysis,

Unit III: 9 lecture hours. Theory of production and cost Basic Concept of production, The Production function, Factors of Production, Total Average & Marginal product, Short & Long Run Production Function, Law of Variable proportion, Law of Return to Scale, Law of diminishing Marginal product, Expansion path, Concept of cost and Total, Marginal & Average Cost, Short Run & Long Run Cost, Relation Ship Between Marginal & Average cost Unit IV: 9 lecture hours. Market structure. Market Structure: Meaning & Characteristics of Perfect Competition, Price & output Determination under perfect Competitive Market, Short Run & Long Run Equilibrium, monopolyDefinition of Imperfect Competition Basic Concept of Monopoly, Features of Monopoly Equilibrium under Monopoly Short & Long run, Concept of Monopolistic Competition Features of Monopolistic Competition Text Books 1.Case, K. E., & Fair, R. C. (2007). Principles of microeconomics. Pearson Education. 2. Economics, T. E. C. (1976). A model of asset trading under the assumption of sequential information arrival. The Journal of Finance, 31(4), 1149-1168.

Reference Books

1.Koutsoyiannis, A. (1975). Modern microeconomics. Springer.

2. Baye, M. R., Prince, J., &Squalli, J. (2006). Managerial economics and business strategy (Vol. 5). New York, NY: McGraw-Hill.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination

Examination Scheme:

Components MSE INTERNAL ESE

Weightage (%) 20 30 PRESENTATION (10 marks)

QUIZ (10 marks) ASSIGNMENT(10 marks)

50

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2

PO 2 3 3 3 2

PO 3 3 3 3 2

PO 4 3 1 1 3

PO 5 2 2 1 3

Relationship between the Course Outcomes (COs) and programme outcomes and pso’s

Course Outcomes (COs) Mapped Programme

Outcomes

CO1 To understand and apply supply and demand analysis to relevant economic issues. PO1, PO2, PO5, PO7

CO2 To apply marginal analysis to the “firm” under different market conditions.

PO1, PO2, PO5, PO6, PO7, PSO2,PSO4

CO3

Students will learn the concepts of cost, nature of production and its relationship to Business operations.

PO3, PO5,PO7,PSO3,PSO4

CO4 To understand the causes and consequences of different market conditions.

PO2, PO4, PSO1,PSO2

PO 6 2 2 2 2

PO 7 3 2 1 2

PO 8 3 3 3 3

PSO 1 2 2 2 1

PSO 2 3 3 3 2

PSO 3 3 3 3 2

PSO 4 3 3 3 3

Stud

ents

will

dem

onst

rate

str

ong

conc

eptu

al k

now

ledg

e of

m

anag

emen

t & it

s fu

nctio

nal a

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Stud

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onom

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Stud

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Stud

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war

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e ab

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the

cour

se o

f bus

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s St

uden

ts w

ill b

e ab

le to

app

ly d

ecis

ion-

supp

ort t

ools

to

busin

ess d

ecisi

on m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in a

n in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

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ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or

Stud

ents

will

app

ly c

once

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of a

viat

ion

sect

or in

an

inte

grat

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anne

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Stud

ents

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em

ploy

able

and

dep

loya

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skill

s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

ECON 1001

Business Economic – I

2 1 2 1 1 1 2 2 1 1 1 2

Model Question Paper

Name:

Enrolment No:

Course: ECON 1001 – Business Economics-I Programme: BBA(AVO) Semester: II Time: 03 hrs. Max. Marks:100 Instructions: Section A is compulsory (each carrying 2 marks); any Four Questions from Section B (each carrying 5 marks). Any Two Questions from Section C is Compulsory (carrying 15marks). Section D is compulsory (each carrying 15 marks);

Section A ( This section is compulsory)

1. A perfectly competitive firm will shut-down if a. AVC < AR b. AVC > AR c. AVC = MC d. AVC < AC [2] CO3

2. In case of super-normal profit, position of AC curve is a. Above price line; b.Below price line;c.Tangent to price line; d.Parallel to price line [2] CO1

3. In a perfectly competitive market, a firm in the long run operates at a. AC = MC b. AR = MR c. MR=MC d. P=AR=MR=AC=MC [2] CO2

4. A profit maximizing monopolist produces a quantity corresponding to a. MR = MC b. P=MC c. P=MR d. P=AR=MR=MC

[2] CO4

5. Formation of natural monopoly due to economies of scale is known as; a. A natural barrier; b. A legal barrier; c. A structural barrier; d. An efficiency barrier

[2] CO4

6 For a monopolist firm, slope of AR is a. Equal to slope of MR; b. Twice the slope of MR; c. Half of the slope of MR; d. Perfectly elastic AR

[2] CO4

7 If demand equation is given by D=1000 – P, and the supply equation is given by S = 100 + 4P, price would be a. P = 160 a. P = 180 c. P = 170 d. P=200

[2] CO3

8 Samsung mobile and mobile battery are examples of a. Replacement and recurring demand; b. Short term and long term demand; c. Consumer durables; d. Derived and direct demand.

[2] CO3

9 Which of the following is not long run concept? a. Expansion path b. Isoquant c. Economies of scale d. Law of variable proportions [2] CO5

10 Which of the following is valid for liner indifference curves a. Goods are perfect complements b. goods are perfect substitutes c. MRS for such curves is an increasing ratio d. MRS for such curves is in decreasing ratio

[2] CO1

SECTION B (Attempt any four Questions)

11. Define ‘Marginal rate of substitution’. [5]

CO4

12. Distinguish between short run cost and long run cost. [5] CO2

13. Can two isoquants intersect each other? Why? [5] CO5

14. State ‘laws of diminishing returns in terms of labor and land. [5] CO1 15. Define returns to scale. [5] SECTION C

Long Answer type questions (Answer any two)

15. Define and explain the concept of ‘economies of scale’ with appropriate example. [15] CO4

16. Is there some difference in ‘decrease in demand’ and ‘contraction in demand’? Explain with the help of diagram.

[15] CO3

17. State the relationship between average cost and marginal cost [15] CO4

Section-D

This section is compulsory

[30]

18. Compare the assumptions and profit maximization of monopoly with perfect competition. Explain the difference with the help of diagram.

[15]

CO2

Course Objectives

1. To develop the students ability to deal with numerical and quantitative issues in business 2. To enable the use of statistical, graphical and algebraic techniques wherever relevant. 3. To have a proper understanding of Statistical applications in Economics and

Management.

Course Outcomes On completion of this course, the students will be able to:

CO1. Describe and discuss the key terminology, concepts tools and techniques used in business statistical analysis

CO2.Critically evaluate the underlying assumptions of analysis tools

CO3.Understand and critically discuss the issues surrounding sampling and significance

CO4.Discuss critically the uses and limitations of statistical analysis

Catalog Description This course is designed to provide students with an understanding of the data and its relevance in business and develop an understanding of the quantitative techniques from statistics. A particular emphasis is placed on developing the ability to interpret the numerical information that forms the basis of decision-making in business. Most of the examples are drawn from a variety of business applications. This course introduces business statistics and fundamental aspects of decision-making. It examines aspects of business and marketing with regards to basic statistical analysis. Students will be provided with the theoretical concepts, tools and methods of statistics as well as the opportunity to work through example problems. Course Content

DSQT 1004 Business Statistics L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure

set theory, permutation and combination, 12th level mathematics

Co-requisites Mathematical symbols and notations and few basic formulae.

Unit I: 7 hours Data and Presentation of Data Data collection, data analysis, data sorting, pictorial distribution of data, methods for data

representation Unit II: 14 hours

Measures of Central Tendency and Dispersion

Measures of dispersion:The range, variance and standard deviation

Unit III: 9 hours

Correlation & Regression Analysis

Introduction to regression, Difference between correlation and regression, survey software.

Unit IV: 6 hours

Probability

Introduction to probability, probability theory, relation between probability and statistics

Text Books

1. Gupta, S. P., & Gupta, M. P. (1979). Business statistics. S. Chand, New Delhi.

2. Gupta, C. B., & Gupta, V. (2009). Introduction to Statistical Methods. Vikas Publishing House Pvt

Ltd.

Reference Books

1. Follet, P., Likert, R., Bernard, C., McGregor, D., Drucker, P., Porter, M., &Prahlad, C. K. (1989).

Management Concepts and Applications.

2. Balakrishnan, V. K. (1997). Schaum's Outline of Graph Theory: Including Hundreds of Solved

Problems. McGraw Hill Professional.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination

Examination Scheme:

Components Mid term

IA End term

Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and program outcomes(PO and PSO’s)

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2

PO 2 3 3 3 2

PO 3 3 3 3 2

PO 4 3 1 1 3

PO 5 2 2 1 3

Mapping between COs and PO’S and PSO’S

Course Outcomes (COs)

Mapped Programme Outcomes and PSO’S

CO1

Describe and discuss the key terminology, concepts tools and techniques used in business statistical analysis

PO1, PO2, PO5/PSO1,

PSO2

CO2

Critically evaluate the underlying assumptions of analysis tools

PO1, PO2, PO5,

PO6,/PSO3, PSO4,

CO3

Understand and critically discuss the issues surrounding sampling and significance

PO3, PO5/ ,PSO3,

CO4 Discuss critically the uses and limitations of statistical analysis

PO2, PO4, PSO2,

PO 6 2 2 2 2

PO 7 3 2 1 2

PO 8 3 3 3 3

PSO 1 2 2 2 1

PSO 2 3 3 3 2

PSO 3 3 3 3 2

PSO 4 3 3 3 3

1=weakly mapped, 2= moderately mapped, 3=strongly mapped

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of

man

agem

ent &

its f

unct

iona

l are

as

Stud

ents

will

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onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

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siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

ec

onom

ic e

nviro

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ts o

f bus

ines

s

Stud

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St

uden

ts w

ill d

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eth

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and

m

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ave

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ty to

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them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bu

sine

ss d

ecis

ion

mak

ing

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in a

n in

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ated

man

ner

Stud

ents

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cept

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e av

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ctor

Stud

ents

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ly d

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ools

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ecis

ion

mak

ing

in a

viat

ion

sect

or

Stud

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ly c

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an

inte

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anne

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ploy

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and

dep

loya

ble

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s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

DSQT 1004 Business

Statistics

2 1 2 1 1 1 2 2 1 1 1 2

Name:

Enrolment No:

Course: DSQT 1004 – Business Statistics Programme: BBA(AVO) Semester: II Time: 03 hrs. Max. Marks:100

1. Fill in the blanks. Section A

a) The ____________are the lowest and highest values that can be included in

the class.

b) The span of a class, that is, the difference between the upper limit and the

lower limit, is known as _____________.

c) The number of observations corresponding to the particular class is known as

the _______________.

d) Mid-point of a class is ascertained as follows:

Mid-point of a class=____________________

e) Struges suggested the following formula for determining the approximate

number of classes

k=_____________________

f) ___________of table refers to the column headings and ___________of table

refers to row headings.

g) When we observe the values of a variable at different points of time the series

so formed is known as __________________.

h) A _____________questionnaire attempts to hide the purpose of the study.

i) Heights of the histogram bars will be proportional to the ratios of the

____________ to the width of the classes.

j) Among the central tendency, _______________ is unduly affected by the

(2x10) Co2

presence of extreme values.

2.State true and false and give reason.

a) Statistics deals only with qualitative data.

b) Statistical results are true for every individual of the data set.

c) Number of inches of rainfall in a city during various months of the year is a

discrete data.

d) Statistics can be used to full advantage even in the absence of proper

understanding of the subject to which it is applied.

e) Order of the questions in the questionnaire is not important in collection of

data.

(2x5) (CO1

)

Section B Answer any five of the following questions.

1. What do you mean by Variable? Explain the types of variable with example?

2. Write down the steps of statistical analysis with explanation.

3. Explain primary data and secondary data with examples.

4. What are the methods of collection of Primary data explain with examples?

5. Explain the objective and properties of a good average.

6. Explain exclusive and inclusive method of classification of data with example.

(6x5) (CO3

)

Section C

Attempt any four questions.

1. Explain pie diagram and histogram as methods of diagrammatic and graphic presentation of data with suitable examples.

2. Form a frequency distribution taking a suitable class-interval for the following data giving the age of 25 employees in a government agency.

(10x4) (CO4)

67 31 38 47 46

34 61 32 36 32

36 34 27 50 47

48 43 61 46 34

49 45 29 30 46

3. Draw ogive curve for the following data pertaining to income distribution for 1500 employees.

Monthly income (in thousand Rs.) No. of employees

18-20 10

21-23 35

24-26 140

27-29 300

30-32 370

33-35 320

36-38 200

39-41 75

42-44 35

45-47 15

4. Give a brief note of the measures of central tendency. Explain Arithmetic mean

and all the methods of calculation of arithmetic mean. 5. From the following table showing the wage distribution in a certain factory,

determine the mean wage.

Weekly wage No. of Employees

1200-1400 8

1400-1600 12

1600-1800 20

1800-2000 30

2000-2200 40

2200-2400 32

2400-2600 18

2600-2800 7

2800-3000 6

3000-3200 4

Course Objectives

1. To understand the concepts of marketing management

2. To learn about marketing process for different types of products and services

3. To understand the tools used by marketing managers in decision situations

4. To understand the marketing strategies

Course Outcomes On completion of this course, the students will be able to: CO1. Students will demonstrate strong conceptual knowledge in the functional area of marketing

management

CO2. Students will demonstrate effective understanding of relevant functional areas of marketing

Management and its application

CO3. Students will demonstrate analytical skills in identification and resolution of problems pertaining

to marketing management

CO4. Students will demonstrate effective application capabilities of their conceptual understanding to

the marketing

Catalog Description

Marketing is an important part of business. Most aspects of the business depend on successful marketing. The overall marketing umbrella covers advertising, public relations, promotions, sales & distribution. Marketing is a process by which a product or service is introduced and promoted to potential customers. Without marketing, your business may offer the best products or services in your industry, but none of your potential customers would know about it. In this course, the focus will be on improving marketing skills, i.e. decision making, selling, communication. Students will learn marketing effectively though prescribed syllabus. Classroom activities will be designed to encourage students to play an active role in the construction of their own knowledge and in the design of their own learning strategies. We will combine traditional lectures with other active teaching methodologies, such as group discussions, case study discussion, analysis of current market, etc. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities.

MKTG 2001 Marketing Management L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge Co-requisites

Course Content

Unit 1: 3 hours BASIC CONCEPTS OF MARKETING Definition, Concept of Exchange-Needs & Wants, Economic Utility, Evolution of Marketing, Marketing Concept, Marketing Myopia, Significance of Marketing. Unit 2: 3 hours MARKETING MANAGER’S ROLE IN STRATEGY FORMULATION Delivering Values, Satisfaction & Retention: Business Components. Customer Satisfaction. Concept of Value, Attracting & Retaining Customers. Structural Ties. Relationship Marketing. Unit 3: 3 hours ANALYZING MARKET OPPORTUNITIES Marketing Environment: Competitive forces, Macro Environmental Factors. Unit 4: 3 hours MARKETING AIDS/TOOLS FOR DECISION MAKING Understanding Consumer Behavior, Organizational Markets & Buying Behavior, Market Segmentation & Market Targeting. Unit 5: 4 hours PLANNING MARKETING STRATEGY Strategic Planning Process, Marketing & Competitive Strategies. Unit 6: 4 hours MARKETING MIX STRATEGY Interaction between Marketing Mix & Environment, Assembling & Managing Marketing Mix. Unit 7: 4 hours MARKETING CHANNELS AND DISTRIBUTION Nature of Marketing Channels, Role of Marketing Channels, Functions of Marketing Channels. Designing Distribution Channels, Channel Management, Channel Dynamics, Channels & Conflicts. Unit 8: 4 hours PRODUCT POLICY Product & Product Line, Product Classification, Product Mix Strategy, Product Life Cycle, New Product Development. Branding & Packaging. Unit 9: 4 hours ADVERTISING & PROMOTIONS Benefits of Advertising, Developing an Advertising Program, Sales Promotion, Public Relation, Personal Selling, Social & Digital Media Marketing Unit 10: 4 hours

PRICING Significance, Price &Non Price Competition, Pricing, Price Adjustments, Effect of Price Change. Text Books

1. Marketing Management: Planning, Implementation & Control, Ramaswamy&Namakumari, 3rd Edition

2. Marketing Management: A South Asian Perspective, Kotler, Keller, Koshy &Jha, 14th Edition

Reference Books

1. Basic Marketing: A Global Marketing Approach, Carthy, Mc. and Perreault, Tata McGraw-Hill 2. Kotler, Graw and Armstrong. Principles of Marketing. Pearson Education.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components Mid Term

Exams

Internal Evaluation Field Assignment (10 marks)

Case Discussion(10marks) Quiz(10 marks)

ESE

Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and program outcomes (PO and PSO’s)

Mapping between COs and PO’S and PSO’S

Course Outcomes (COs)

Mapped Programme Outcomes and PSO’S

CO1

Students will demonstrate strong conceptual knowledge in the

functional area of marketingmanagement

PO1, PO2, PO5/PSO1,

PSO2

CO2

Students will demonstrate effective understanding of relevant

functional areas of marketingmanagement and its application

PO1, PO2, PO5,

PO6,/PSO3, PSO4,

CO3

Students will demonstrate analytical skills in identification and

resolution of problems pertaining to marketing

management

PO3, PO5/ PSO3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2

PO 2 3 3 3 2

PO 3 3 3 3 2

PO 4 3 1 1 3

PO 5 2 2 1 3

PO 6 2 2 2 2

PO 7 3 2 1 2

PO 8 3 3 3 3

PSO 1 2 2 2 1

PSO 2 3 3 3 2

PSO 3 3 3 3 2

PSO 4 3 3 3 3

CO4

Students will demonstrate effective application capabilities of

their conceptual understanding to the marketing

PO2, PO4, PSO2,

1=weakly mapped, 2= moderately mapped, 3=strongly mapped

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of

man

agem

ent &

its f

unct

iona

l are

as

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

ec

onom

ic e

nviro

nmen

ts o

f bus

ines

s

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of

busi

ness

St

uden

ts w

ill d

emon

stra

te s

ensi

tivity

tow

ards

eth

ical

and

m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

MKTG 2001 Marketing

Management

2 1 2 1 1 1 2 2 1 1 1 2

Model Question Paper

Name:

Enrolment No:

Course: MKTG 2001 – Marketing Management Programme: BBA (AVO) Semester: III Time: 03 hrs. Max. Marks: 100 Instructions: Attempt All questions from Section A (carrying 20 marks); any FIVE Questions from Section B (carrying 50 marks). Section C is Compulsory (carrying 30 marks).

Section A (Attempt All)

1

This method is specifically used for increasing the short term sale of the goods.

i. Advertising ii. Sales Promotion

iii. Publicity iv. Public Relations

(a) Labeling, packaging are associated with the following P of Marketing Mix i. Price

ii. Product iii. Place iv. Promotion

(b) When the company has its goods sold in as many retail outlets as possible, the distribution is called

i. Selective ii. Exclusive

iii. Open iv. Intensive

(c) Identify true and false statement – A. Incorrectly positioned product helps the brand B. Brands last for a longer period in market

i. A-true, B-false ii. A-false, B-true

iii. A-true, B-true iv. A-false, B-false

(d) The difference between goods and services is – i. Goods are intangible, services are tangible

ii. Goods are inventoried, services are preserved iii. Goods and services have no difference iv. Goods can be touched, services are felt

(e) Identify the correct statements – A. In Product concept, focus is on innovating and improving products B. In Selling concept, consumers are persuaded to buy products C. In Production concept, quality of product is considered as essential D. In Societal concept, overall well-being of society is considered to be important

i. A, B, C ii. B, C, D

iii. C, D, A iv. D, A, B

(f) Find the correct sequence in the Consumer decision process which involves following stages – A. Need recognition, B. Purchase decision, C. Information search, D. Post purchase decision

i. C, B, D, A

20 CO3 CO1 CO2

ii. B, D, A, C iii. D, A, C, B iv. A, C, B, D

(g) Advertising is a part of following function i. Distribution

ii. Selling iii. Promotion iv. Pricing

(h) The most traditional method used in direct marketing is i. Catalogue marketing

ii. Direct mail iii. Online marketing iv. Viral marketing

(i) The process of dividing the potential market into sub-markets with common needs and features is called –

i. Target marketing ii. Positioning

iii. Segmentation iv. All of the above

SECTION B (Attempt any FIVE Questions) 2 a) How macro and micro environment factors affect the marketing strategies?

Explain with some recent examples from Indian corporate sector. b) Draw a neat diagram showing all the stages of the product life cycle.

Describe different stages of PLC with suitable examples and its importance for marketers.

c) Define Sales Promotion. Explain the methods of sales promotion with suitable examples.

d) Personal Selling and Advertising are the two major vehicles of communication for marketing the products. Discuss with suitable examples.

e) Describe importance of distribution channel. What factors should be taken into consideration while selecting a channel? Discuss.

f) Define market segmentation. Discuss geographic and psychographic bases of segmentation with suitable examples.

50 CO4 CO5

SECTION C - Case Study (Compulsory)

3 Leather and leather goods are one of the largest export categories of India. Although there has been a significant increase in the export of this product group, India’s performance has been poor in comparison with late comers like China and South Korea. India’s share of world exports of leather and leather goods fell from about 9 per cent in the early 1970s to about 3 per cent in the early 1990s. The Indian leather industry is considered as one with large export potential. Large raw material base, processing facilities and availability of cheap and skilled labour were India’s strengths. According to a study by the Indo-German Export Promotion Project (IGEP), India has the basic strength of material and human resources which it must harness to forge ahead. The Indian leather industry which employs about 15 lakh people is dominated by small family units, many of which have been in this business for generations. The reservation of leather manufacturing for the small scale sector and the licensing policy discouraged the entry of large units in the industry. Leather industry continued under licensing, untouched by the economic liberalization of 1991. However, of late the market witnessed the entry of big players like Liberty, Phoenix, Lakhani and Aero. Large houses like Hindustan Lever, L & T and Tata have also been in the leather business. Most Indian manufacturers import finished leather from abroad to execute export orders. In fact, many of them merely execute contracts using the buyer’s leather in the buyer’s colours as per the buyer’s designs with the buyer’s trimmings. An interesting development has been that a number of Indian firms who were primarily in the export business have recently turned to the domestic market due to various reasons. In case of Aero it was the collapse of the Soviet Union and the resultant substantial excess capacity with its export oriented unit that provoked it to turn to the booming domestic market and to new markets in Europe. The development of the Indian market, as evinced by the total market expansion and emergence of considerable demand for premium and fashionable products and fierce competition in the international market from China, Malayasia, Thailand and South Korea which combined high labour productivity with low cost inputs have promoted many firms to pay due attention to the domestic market. The list of such firms includes Liberty, Wasan Shoes, Mideast India (which markets the Mescos brand) Hidesign, and R.Y. Gaitonde and Co. Another interesting development is that several foreign firms have manufacturing marketing tie-ups with Indian firms. Some Indian firms have such tie-ups with more than one foreign firm. Phoenix which has its own brands in the market manufactures for Reebok. Reebok has manufacturing contracts with Lotus Bawa and Lakhani which also manufactures shoes for Adidas, which is an arch rival of Reebok. In fact, due to high production costs in the developed countries, firms in those countries have been moving to low cost production bases. Their earlier choices were Korea and Taiwan. Recently they have moved to countries like Vietnam, China and India. One of the major hurdles in increasing India’s exports is the shortage of raw materials. To get a 10 per cent share in the world market, India will need 4.8 million sq. feet of raw leather against the availability of 3.5 million sq.feet. One of the

30 CO3 CO4

immediate problems to be addressed is to reduce the wastage of hides and skin, the loss on account of which is estimated to be about Rs. 660 crore annually. The leather technology mission, launched in 1995, had an uphill task in this respect. Over 1500 tanneries had to be modernized. Government decided to establish a Leather Industry Development Fund (LIDF) through a development fee to be raised in lieu of the export duty abolished in the 1994-1996 Union Budget. Pollution is a serious problem of the leather industry. Use of certain chemicals/ dyes which are not acceptable in foreign markets will have to be stopped. The LIDF should help ensure compliance with international demand for eco-label for leather and leather products. A new trend in leather manufacture in the developed countries is the use of computers for the simplification of existing machinery in the leather manufacture. Already microelectronics is being applied to certain process of leather goods manufacture. The scale of operation and resources of the Indian units again pose a problem in respect of such modernizations. Further, if and when these electronic and computer controlled machinery are introduced in the Third World countries, the cost differential will be less because operations will be less labour intensive. Germany emerged as the biggest importer of leather goods in the EC, with over one third of its sales of footwear being accounted for by goods of Indian origin. Other major markets are UK, France, USA, Italy, Japan and the CIS. Demand in Asia is growing. One of the important problems which Indian exporters encounter is the unfavourable consumer attitude towards Indian products. According to a former President of the Council for Leather Exports, leather goods exports from India face a highly biased international market. At a Paris fair he had himself exhibited goods that could not be bid for more than $85. But, changing the site of exhibition to a German stall, he could market the same for $125. Similarly, a jacket that could not be sold for 125 French Francs was accepted for 900 Francs, just because it was carrying a different brand name. Italian goods enjoy a good reputation in the Western markets. Italian leather goods manufacturers enjoy the benefit of easy availability at low price of the chemicals needed for manufacture of leather goods. Compared to the situation in Italy, though Indian labour is cheap, Indian machinery and chemicals are not up to the mark. An interesting fact is that, Italy, which is an important supplier of leather goods in the Western market, is one of the most important importers of leather items from India. Indian leather goods imported to Italy are stamped by Italian firms and re-exported to other countries without any further finish or packing. The re-exported goods fetch a better price. What is worse is that foreign markets buy inferior grade leather from India and finish these for high priced items. Indian manufactures are still unable to utilize such leather to their advantage. This is exactly the opposite in Holland or Italy where inferior grade leather is used in a big way.

QUESTIONS: 1. Discuss the marketing, including branding, pricing, distribution and

promotion, strategies appropriate for Indian leather goods in the international

market. 2. How will the expansion of the domestic market help the Indian leather goods

exporters?

Course Objectives

1. To familiarize students with basic of research and the research process

2. To develop them in writing a synopsis, conducting research work and preparing research reports

in the area of business management.

Course Outcomes On completion of this course, the students will be able to

C01. Have an understanding of various kinds of research, objectives of doing research, research process ,research designs and sampling. CO2. Have basic knowledge on qualitative, quantitative as well as measurement & scaling techniques. CO3.Have basic awareness of descriptive and inferential statistics. CO4. Be able to formulate research problem and develop a sufficiently coherent research design in aviation sector.

Catalog Description All Business Management students require the ability to deal with quantitative material, including the collection, collation and analysis of such data. This course introduces students to the research methods in business mainly centered on statistical aspects. It also provides them with experience in designing questionnaires and report writing. In order to effectively carry out statistical analysis, the students are required to have experience of computing. This course reinforces the experience gained in their Computing for Business course.

DSRM 2001 Research Methodology & Report Writing L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure 10+2 from any discipline with analytical skills

Co-requisites --

Course Content ( 1 LECTURE=60 MINUTES)

Unit I: 5 lecture hours Introduction to research methodology

Meaning of Research Objective of Research How is Research conducted (Research Approaches) Research Process What is research process Layout of research process Research Design Meaning of Research Design Need of Research Design Classification of Research Designs Criteria of Research Designs Unit II: 4 lecture hours Sampling Population Sample Sampling Sampling Frame Representative Sample Procedure for drawing a sample Advantages of sampling Limitations of sampling Probability & Non probability sampling Unit III: 6 lecture hours Data Collection and Questionnaire Designing

Collection of Data Types of data and measurement Methods of data Collection Qualitative data collection method Quantitative data collection method Designing of the questionnaire Measurement and scaling Techniques Types of scales Difficulty of measurement Criteria for good scale

Unit IV: 8 lecture hours

Statistical Applications and data processing- I

Statistics in research Measures of Central tendency

Measures of Central tendency Measures of dispersion Measures of dispersion Correlation Regression Unit V: 8 lecture hours Statistical Applications and data processing- II Hypothesis Testing Concept of hypothesis Procedure of hypothesis testing Types of errors Test of differences between two proportions and independent samples Chi-Square Test Conditions for application of chi square test Important characteristics Chi-Square Test under non parametric Small sample test-t Small sample test-F Unit VI: 5 lecture hours Report writing Different steps in Report writing Types of Report Oral presentations Mechanics of writing a Research Report Precautions of writing Research Reports Text Books 1. Kothari, C. R. (2004). Research methodology: Methods and techniques.

2. Hair Jr, J. F., & Lukas, B. (2014). Marketing research (Vol. 2). McGraw-Hill Education Australia.

3. Gupta, S. C., & Kapoor, V. K. (2002). Exact sampling distributions. Fundamentals of mathematical

statistics. Sultan Chand & Sons, New Delhi, 14, 74.,

Reference Books

1.Wilson, J. (2014). Essentials of business research: A guide to doing your research project. Sage. 2. Sachdeva, J. K. (2009). Business research methodology. Himalaya Publishing House. Modes of Evaluation: Quiz/Assignment/ presentation/ Project / Written Examination Examination Scheme:

Components MSE INTERNAL EVALUATION ESE

Weightage (%) 20 30 Group presentation (10

marks) Viva(10marks)

Class assignment (10marks)

50

Relationship between the Course Outcomes (COs) and program outcomes (PO and PSO’s)

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2

PO 2 3 3 3 2

Mapping between COs and PO’S and PSO’S

Course Outcomes (COs)

Mapped Programme Outcomes and PSO’S

CO1

Understanding of various kinds of research, objectives of doing research, researchprocess ,research designs and sampling.

PO1, PO2, PO5/PSO1,

PSO2

CO2

Knowledge on qualitative, quantitative as well as

measurement & scaling techniques.

PO1, PO2, PO5,

PO6,/PSO3, PSO4,

CO3 Awareness of descriptive and inferential statistics.

PO3, PO5/ ,PSO3,

CO4 Be able to formulate research problem and develop a sufficiently coherent research design in aviation sector.

PO2, PO4, PSO2,

PO 3 3 3 3 2

PO 4 3 1 1 3

PO 5 2 2 1 3

PO 6 2 2 2 2

PO 7 3 2 1 2

PO 8 3 3 3 3

PSO 1 2 2 2 1

PSO 2 3 3 3 2

PSO 3 3 3 3 2

PSO 4 3 3 3 3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

84

1=weakly mapped, 2= moderately mapped, 3=strongly mapped

Stud

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

DSRM 2001

Research Methodology &

Report Writing

2 1 2 1 1 1 2 2 1 1 1 2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

85

Model Question Paper

Name:

Enrolment No:

Course: DSRM 2001 – Research Methodology & Report Writing Programme: BBA(AVO) Semester: III Time: 03 hrs. Max. Marks:100

Section A ( attempt all)

1. 1. Select the most appropriate answer. i. Statistics is used by researchers to a. Analyze the empirical data collected in a study b. Make their findings sound better c. Operationally define their variables d. Ensure the study comes out the way it was intended ii. Which one of the following sets is the measure of central tendency? a. Mean, standard deviation, mode b. Mean, median, standard deviation c. Arithmetic mean, median, mode d. Standard deviation, internal validity, mode iii.Departmental stores selected to test a new merchandising display system is the example of a. Quota sampling b. Convenience sampling c. Judgmental sampling d. Purposive sampling iv.“There is no relationship between higher motivation level and higherefficiency” is an example of which type of hypothesis? a. Alternative b. Null c. Correlation d. Research v.What is the first step in research process? (a) Developing hypothesis (b) Collection of data (c) Formulating research problem (d) Developing hypothesis vi.A business research report is the _____ stage of a research process. a. First b. Second c. Middle d. Last

[2x10]

CO3 CO3 CO1 CO3 CO1 CO5

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

86

vii. Which of the following research design,discover of ideas & insights is an objective? a. Casual b. Diagnosis c. Exploratory d. Descriptive viii. If we took the 500 people attending a school in Dehradun City, divided them by gender, and then took a random sample of the males and a random sampling of the females, the variable on which we would divide the population is called the _____. a. Independent variable b. Dependent variable c. Stratification variable d. Sampling variable ix. Let's suppose we are predicting score on a training posttest from number of years of education and the score on an aptitude test given before training. Here is the regression equation Y = 25 + .5X1 +10X2, where X1 = years of education and X2 = aptitude test score. What is the predicted score for someone with 10 years of education and a aptitude test score of 5? a. 25 b. 50 c. 35 d. 80

x.How many times the students appear in the research class is the example of _________. a. Intensity b. Space c. Frequency d. Direction

CO1 CO1 CO5 CO3

SECTION B (Attempt any Eight Questions)

2. What do you mean by hypothesis? How you will decide null hypothesis? Explain with example. [5] CO3

3. What do you mean by sampling frame? How you will decide sampling frame. [5] CO1

4. You are working as a fund manager at XYZ company. The company wants to launch a new financial product in India, therefore the company needs some information about consumer requirements about new financial product. Suggest a suitable research and research design in this situation with justification.

[5] CO5

5. When Likert scale is used in research. Frame two questions based on Likert scale? [5] CO2

6. Explain the role of literature review in research? What is the basis of setting of research question(s)?

[5] CO1

7.

What do you mean by descriptive research design and when it is used? [5] CO1

8. Suppose we have to prepare a dissertation for the partial fulfillment of BBA degree. How you will choose your dissertation topic. Outline the process involved in selection of topic?

[5] CO4

9. A small industry is interested in analyzing the effects of advertising on its sales. Over a 5-month

period ,it finds the following results:

X 5 8 10 15 22 [5] CO3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

87

Y 6 15 20 30 39

Where X represents the money spent on advertising (in hundreds) and Y represents the total

sales (in thousands) . Use these data to determine the correlation coefficient.

10. What do you mean by business research process? Draw the layout of business research process. [5] CO1

SECTION C (Attempt any Four Questions)

11. A study was made by a retail merchant to determine the relation between weekly advertising

expenditure and sales. The following data were recorded:

Advertising

cost(Rs)

40 20 25 20 30 50 40 20 50 40 25 50

Sales 38

5

40

0

39

5

36

5

47

5

44

0

49

0

42

0

560 52

5

48

0

510

(i) Find the regression line to predict weekly sales from advertising expenditures.

(ii) Estimate the weekly sales when advertising costs is Rs 35.

[10] CO3

12. The following data summarises the results of survey of 1,000 selected households to know the

investment pattern of people in three cities according to their income. Does this survey provide

evidence that the investment pattern depends on income ? Use α=0.10

Cities Below Average Above

Dehradun 63 42 15

Delhi 58 61 31

Kolkata 14 47 29

[10] CO3

13. The following table showing the wage distribution in a factory. Find mean, median and mode of

wage. If the management of the factory wants to fix minimum wages per week, suggest an

appropriate measure of central tendency.

Weekly wages(Rs) 0-10 10-20 20-30 30-40 40-50

No. of employess 14 25 27 24 15

[10] CO5

14. Maruti Udyog Limited has randomly collected data about sales per day in Uttarakhand. MUL [10] CO3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

88

has collected 50 samples about sales from various places of the state which are as follows:

13,12,17,14,16,13,13,14,11,15,10,12,20,16,18,16,17,14,15,15,17,16,19,22,18,19,22,24,18,11,12,

17,19,13,18,17,21,17,18,16,14,12,16,18,14,7,16,20,22,10

(i) Construct discrete frequency distribution table of the above data (3)

(ii) For the above data choosing appropriate class interval, form the frequency table (7)

15. The mean weekly sale of soap bars in departmental stores was 140 bars per store. After an

advertisement campaign the mean weekly sales in 26 stores for a typical week increased to 147

and showed a s.d. of 16.Can you infer that advertisement is effective in promoting sales? Use

α=0.05

[10] CO3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

89

Course Objectives

1. To help the students to understand the scope & need for airport planning. 2. To enable students to apply these concepts at the airports or terminals. 3. To provide the students to analyse specific aviation process planning demands for further action. 4. To enable students to synthesize related information and evaluate options for the most logical and optimal solution.

Course Outcomes

On completion of this course, the students will be able to

CO1. Demonstrate conceptual understanding on the various process in aviation industry. CO2. Apply the concepts and develop independent thinking of handling resources at airports. CO3. Analyse the needs of inputs used for functioning in airport.

CO4. Integrate functional aspect of aviation and airport.

Catalog Description

The main objective of Airport functions of Airlines course is to familiarize students to the basic knowledge of an aircraft, airport and airlines.

This will also help students to have an understanding on various airline and airport standard operating procedures. This Will be helpful to increase and develop skill of independent thinking and decision making.

The course focuses on identification of critical issues and framing of strategies & scenarios required to select and develop scarce resources.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates.

TRAV 2001 AIRPORT FUNCTIONS OF AIRLINES L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

90

Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 4 lecture hours

Understanding airport, aircrafts and airlines – the functions and procedures – components of aircraft- seating arrangements-manpower planning – check-in to boarding activities–role of other agencies in domestic and international departure and arrivals.

Unit II: 4 lecture hours Procedures followed on departure and arrival hall (check-in counters, boarding gates) – introduction VIP handling – introduction to UNM. Unit III: 4 lecture hours Special handling at airports-VIP, UNM, sick, stretcher case, other emergencies. Unit IV: 4 lecture hours Passenger profiling - terrorism – document check and requirement – SLPC – vigilance & security in airports Unit V: 4 lecture hours Baggage handling – in-line security level of baggage services- limitations of cabin baggage/carry-on bags and check-in bags- lost and found bags. Unit VI: 4 lecture hours

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

91

VIP movements-Scheduled and non- scheduled flight –consequences of VIP movements -seating plan – baggage handling. Unit VII: 4 lecture hours Crisis management – Emergencies – flight disruptions-unplanned delay - flight diversions – flight cancellation – compensation. Unit VIII 4 lecture hours Managing outsourced services – cargo loading and unloading – cargo handling – cargo crime – line maintenance – MRO – aircraft maintenance Unit IX 4 lecture hours Load control – introduction to load and control procedures - understanding weight balance of aircraft. Text Books

Bazargan, M. (2016). Airline operations and scheduling. Routledge. Wu, C. L. (2016). Airline operations and delay management: insights from airline economics, networks and strategic schedule planning. Routledge. Havey, M. (2005). Essential business process modeling. “O’Reilly Media, Inc.".

Modes of Evaluation: Scheme:

Components MSE Internal evaluation Group Project , Presentation/ Submission and assignments (10 marks each)

ESE

Weightage (%) 20 30 50

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

92

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs/PSO

CO 1

Demonstrate conceptual understanding on the various process in aviation industry.

PO 1,2, 4 PSO1,2,3,4

CO 2

Apply the concepts and develop independent thinking of handling resources at airports.

PO 3,7 PSO 2,3,4

CO 3

Analyse the needs of inputs used for functioning in airport PO1,PO5 PSO1,2,3,4

CO 4

Integrate functional aspect of aviation and airport.

PO 1,3 PSO1,3,4

Program Outcomes/Course Outcomes mapping

COURSE OUTCOMES

CO1 CO2 CO3 CO4

PO1 1 2 2 2

PO2 1 2 2 2

PO3 2 2 2 2

PO4 2 2 1 1

PO5 2 2 2 1

PO6 1 2 2 2

PO7 1 1 2 2

PO8 2 2 2 1

PSO1 3 2 3 3

PSO2 3 3 2 3

PSO3 3 3 2 3

PSO4 3 3 3 2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Stud

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war

ds e

thic

al a

nd m

oral

issu

es

and

have

abi

lity

to a

ddre

ss th

em in

the

cour

se o

f bus

ines

s

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

fu

nctio

ns in

an

inte

grat

ed m

anne

r

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

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n se

ctor

Stud

ents

will

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ly d

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supp

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to d

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ion

mak

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in a

viat

ion

sect

or

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ents

will

app

ly c

once

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l kno

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of a

viat

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sect

or in

an

inte

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anne

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ents

will

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rate

em

ploy

able

and

dep

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skill

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r ap

prop

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role

s in

man

agem

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Course code

PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 PSO4

TRAV 2001

Airport Functions of Airlines

2 1 1 2 1 2 1 3 2 3 3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Model Question Paper

Name:

Enrolment No:

Course: TRAV 2001– Airport Functions of Airlines Programme: B.B.A (AVO) Semester: III Time: 3 hrs. Max. Marks: 100 Instructions: Attempt all questions from Section A (each carrying 2 marks); any Four Questions from Section B (each carrying 5marks). Two from Section C (each carrying 15 marks). Section D is compulsory (30 marks)

Section A (All Questions are Mandatory)

1 Give the full form of HIAL- [2] CO 1

2. A document issued by an airline as a substitute ticket coupon when the passenger's original travel is disrupted-

[2] CO 1

3. An aviation business arrangement where two or more airlines share the same flight. Each airline publishes and markets the flight under its own airline designator and flight number as part of its published timetable or schedule-

[2] CO 1

4. ‘Type S’ passport is known as- [2] CO 1

5. Air India blocks seat for female passenger till the last hour of flight departure. Specify the seat/row-

[2] CO 1

6. If no female passenger is travelling on a flight except for the female cabin crew, UNM will be seated next to the male passenger- true/ false?

[2] CO 1

7. Give the first international flight route to and from India- [2] CO 1

8. First airport construction in India was started in 1924 in (mention any 1 place)- [2] CO 1

9. Due to their chemical and/or physiological characteristics, these products have short lifespans, they are more susceptible to severe and irreparable damage

[2] CO 1

10. Boarding is not commenced until and unless clearance is given by- [2] CO 1

SECTION B -Short Notes 1. What do you understand by open sky policy? Elaborate. [5] CO 2

2. Compare low cost airlines with high cost airlines. Giving their pros and cons [5] CO 3

3. Explain narrow body and wide body Aircrafts. [5] CO 2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

95

4. What are the procedures followed, if aircraft is grounded after the passengers have already boarded the Aircraft

[5] CO 3

SECTION C – Answers any 3 (Long Answers) 1. Explain any 4 airside operations in 50 words each

10 CO

2,3,5 2. What are the different types of Apron.name at least 5 and explain each of them 10 CO2,3,4 3. What are procedures followed by airline personals, when a flight is cancelled for any

reason. 10 CO 2,3

SECTION D

Case Study “Air travel has, for long, been a fantasy for Indians. There is the cost factor. Only the rich can afford it. There is also the social factor, uniquely Indian. A handyman is expected to travel on duty only by roads no matter how urgent the need. Air Deccan will soon lead a change of expectations, triggering a democratization of travel. Air travel in India, in that sense, has been a market waiting to happen. Air Deccan will break the barriers of perception. That is why it will succeed.”

CO 5

1. Give a brief note on AIR DECCAN [10]

2. What was the marketing strategy of Air Deccan? [10]

3. What do you understand by the below mentioned lines of Captain GorurRamaswamyGopinath –

[10]

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Course Objectives ___________________________________________________________________________

1. To help the students develop understanding of the importance of Financial Management in corporate valuation 2. To enable students to describe how people analyze the corporate leverage under different conditions and understand why people valuate different corporates in different manner. 3. To help the students to understand the unique characteristics of financing and dividend decisions 4. To enable students to synthesize related information, evaluate options for most logical and optimal solution such that they would be able to predict and control Debt Equity incurrence, and improve results.

Course Outcomes On completion of this course, the students will be able to CO1. Demonstrate the applicability of the concept of Financial Management to understand the

Managerial Decisions and Corporate Capital Structure CO2. Apply the Leverage and EBIT-EPS Analysis associated with Financial Data in the

Corporates. CO3. Analyse the complexities associated with management of cost of funds in the capital Structure CO4. Demonstrate how the concepts of financial management and investment, financing and

Dividend policy decisions could integrate while identification and resolution of problems

Catalog Description The main objective of Financial Management is to help students to acquire and develop skills to take rational decisions in the process of Financing mix and assessment of Price Earnings Ratio. Wealth maximizations have always been regarded as important in financial analysis in organizations. Leverage aspects are critical in each aspects of management and equally so for the effective management of Financial Resources. In view of Cost of Capital has assumed great importance. This course is designed primarily for students who are being exposed to Capital Structure, Cost of Capital, and Working Capital for the first time. This course covers the explanations about the Financial Management concepts in the organizational context, it details the impact of Source of Funding, EBIT- EPS, and PAT on Financial Statement. The course also focuses on understanding of identification of Financing Cost and framing of strategies and scenarios required to select and develop product line. Classroom activities including lectures, discussions and case studies (topped up with role play) will be designed to encourage students to get involved, absorb and assimilate inputs. These activities will also be

FINC 1002 Financual Management L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure Co-requisites Knowledge of classification of data, data presentation

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

97

supplemented by group discussions, cooperative group solving problems, live projects, analysis of video cases and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. CourseContent

UNIT – I 6 Lecture Hours Introduction to Finance, Time Value of Money

Role of Finance Function, Principles of Financial Management, Scope, Rationale, Techniques, Practical Applications of Compounding and Present Value Techniques UNIT – II 6 Lecture Hours Capital Budgeting

Major Capital Budgeting Decisions – Concepts of Cash Flows and Cash Flow Patterns, Capital Budgeting Techniques & Limitations – Traditional (ARR, Payback Period) and modern ( NPV IRR, TVM and Profitability Index ); NPV Vs PI – Comparison, Economic Value Added UNIT – III 6 Lecture Hours Cost of Capital

Concept, Explicit and Implicit Costs, Cost of Debt – Redeemable and Perpetual, Cost of Preference Shares – Redeemable and non-redeemable, Cost Equity – Dividend and CAPM Approach, Cost of Retained Earnings Overall Cost of Capital (WACC) – Assignment of Weights (Historical and Market)

UNIT – IV 6 Lecture Hours Financing Decision

Operating , Financial and combined Leverage – Algebraic and Graphic Approach , EBIT – EPS (Indifference Curve) Analysis ,Capital Structure – Concept, theories of relevance and irrelevance Net Income/Net Operating Income Approach, Modigliani – Millar Hypothesis , Traditional Approach Optimum Capital Structure – factors and determinants

UNIT – V 6 Lecture Hours Dividend Policy decisions

Concept and Forms of Dividend, Determinants of Dividend policy,Dividend Theories of relevance (Walter and Gordon) and irrelevance (Miller-Modigliani),and Limitations.

UNIT – VI 6 Lecture Hours

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Introduction to Working Capital

Definition Need, Types and determinants of working Capital, Estimation & Financial Working Capital, Management of cash and inventory.

Text Books

1. Khan, M.Y. & Jain, P.K. (2017). Financial Management. Tata McGraw, New Delhi 2. Chandra, P. (2011). Financial Management. Tata McGraw, New Delhi

Reference Books

1. Sinha, P.K. (2009). Financial Management. Excel books Pvt Ltd.

2. Rustagi, R.P. (2011). Financial Management. Taxman Publications Pvt Ltd.

3. Pandey, I.M. (2010). Financial Management. Vikas Publishing House (Pvt) Ltd.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components MSE IA ESE Weightage (%) 20 30

Group Project

Presentation/ Submission and Assignments (10 marks each)

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Demonstrate the applicability of the concept of Financial Management to understand the managerial Decisions and Corporate Capital Structure

PO 2,5,6,8

PSO 1,2,3 CO 2

Apply the Leverage and EBIT-EPS Analysis associated with Financial Data in the corporates.

PO 1,2,3,7,8 PSO 1,2,3

CO 3

Analyse the complexities associated with management of cost of funds in the capital structure

PO 1,2,3,8 PSO 1,2,3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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CO 4

Demonstrate how the concepts of financial management and investment, financing and dividend policy decisions could integrate while identification and resolution of problems

PO 1,2,4,5,7,8 PSO 4

Program Outcome / Course Outcome mapping

Course Outcomes CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2

PO 2 3 3 3 2 PO 3 3 3 3 2 PO 4 3 1 1 3

PO 5 2 2 1 3 PO 6 2 2 2 2

PO 7 3 3 1 2 PO 8 3 3 3 3 PSO 1 3 3 3 1

PSO 2 3 3 3 2 PSO 3 3 3 3 2

PSO 4 1 1 1 3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

Course Code

Course Title

Stu

dent

s w

ill d

emon

stra

te s

tron

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tual

kno

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as.

Stu

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ffec

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and

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team

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bui

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.

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Stu

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s w

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ly k

now

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Program Outcomes (POs)

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO 4

FINC 1002 Financial

Management

3

2

3

2

2

2

3

3

2

2

3

2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

101

Model Question Paper

Name:

Enrolment No:

Course: FINC 1002– Financial Management Programme: BBA (AVO) Semester: III Time: 03 hrs. Max. Marks: 100 Instructions: Attempt all questions from Section A (each carrying 2 marks);any 4questions from Section B (each carrying 5marks); any 3 questions from Section C (each carrying 10 marks); any 2 questions from Section D ( each carrying 15 marks) SECTION A (Attempt all questions)

If the Present Value of Cash Inflows are greater than the Present Value of Cash Outflows, the project would be a. Accepted b. Rejected with condition c. Rejected with approval d. Rejected

[2] CO4

2. A project's profitability index is equal to the ratio of the _______ of a project's future cash flows to the project's ______. a. present value; initial cash outlay b. net present value; initial cash outlay c. present value; depreciable basis d. net present value; depreciable basis

[2] CO2

3. The cost of debt capital is calculated on the basis of a. Net proceeds b. Annual Interest c. Capital d. Annual Depreciation

[2] CO3

4. Degree of Combined leverage can be obtained by a. EBIT + Fixed Costs/EBIT - Total Interest Expense b. EBT/Sales c. Sales/Contribution x 100 d. Sales/Cash x 100

[2] CO2

5. Capital budgeting actually is the process of making investment decisions in a. Sales Planning b. Production process and style c. Fixed Assets d. Current Assets

[2] CO1

6. Which is the traditional method of Capital budgeting? a. Profitability Index Method b. Pay out Method c. Pay back Method

[2] CO1

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

102

d. All of the above

7. A sound dividend policy contains the_____ features. a. Gradually Rising dividend Rates b. Distribution of dividend in cash c. Stability d. All of the above

[2] CO4

8. The return which the company pays on borrowed funds is termed as a. Dividend b. Interest c. Bonus d. All of the above

[2] CO3

9. Net working capital refers to a. total assets minus fixed assets b. current assets minus current liabilities c. current assets minus inventories d. current assets

[2] CO2

10.

Which of the following cost of capital require tax adjustment? a. Cost of Equity Shares b. Cost of Preference Shares c. Cost of Debentures d.Cost of Retained Earnings.

[2] CO3

SECTION B (Attempt any 4 questions) 11.

While operating leverage arises from the existence of fixed operating costs, financial leverage arises from the existence of fixed interest expenses. Comment.

[5]

CO2

12.

What are the assumptions of net income approach of capital structure? [5] CO1

13.

Calculate financial leverage from the following data: Variables Amount (Rs.) Output (units) 60,000 Fixed costs 7,000 Variable cost per unit 0.20 Interest on borrowed funds 4,000 Selling price per unit 0.60

[5] CO2

14.

From the following information supplied to you, determine the theoretical market price of equity shares of a company as per Walter’s Model:

Earnings of the company Rs. 5,00,000

Dividends paid Rs. 3,00,000

Number of shares outstanding 1,00,000

Capitalization rate 12.5%

Rate of return on investment 0.15

[5] CO3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

103

15 What is capital Budgeting? What is its importance? [5] CO4

16 Briefly explain and illustrate the concept of time value of money. [5] CO1

SECTION C ( Attempt any 3 questions)

17.

What are the determinants of Dividend Policy? [10] CO4

18.

Explore the interrelationship between Investment, Finance and Dividend Decisions [10] CO4

19.

Write a short note on capital asset pricing model. [10] CO3

20.

Excel limited is considering three financing plans. The key information is as follows:

a. Total funds to be raised, Rs. 2,00,000.

b. Financial Plans

Plans Equity (%) Debt (%) Preference shares (%)

A 100 ---- -----

B 50 50 -----

C 50 ---- 50

c. Cost of debt 8%; cost of preference shares 8%

d. Tax rate, 35%

e. Equity shares of the face value of Rs. 10 each will be issued at a premium of Rs. 10 per share

f. Expected EBIT, Rs. 80,000

You are required to compute EBIT range among the A and B plan for indifference.

[10] CO2

21 Company X and Company Y are in the same risk class and are identical in every respect except that the company X uses debt, while company Y does not. The levered firm has Rs. 9,00,000 debentures, carrying 10% rate of interest. Both the firm earns 20% operating profit on their total assets of Rs 15 lakhs. Assume tax rate of 35% and capitalization rate of 15%, compute the value of each firm using Net Operating Income Approach.

[10] CO2

SECTION D(Attempt any 2 questions)

22.

As a financial analyst of a large electronics company, you are required to determine the weighted average cost of capital of the company using book value of weights. The following information is available for your perusal.

The company’s present book value capital structure is:

Debentures (Rs. 100 per debenture) Rs. 8,00,000

[15] CO4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

104

Preference Shares, (Rs. 100 per share) Rs. 2,00,000 Equity Shares (Rs. 10 per share) Rs. 10,00,000

Anticipate external financing opportunities are:

i. Rs. 100 per debenture redeemable at par; 10 year maturity, 11% coupon rate, 4% flotation costs, sale price Rs. 100

ii. Rs. 100 preference share redeemable at par; 10 year maturity, 12% dividend rate, 5% flotation costs, sale price Rs. 100

iii. Equity shares: Rs. 2 per share flotation costs, sale price Rs. 22 In addition, the dividend expected on the equity share at the end of the year is Rs. 2 per share; the anticipated growth rate in dividends is 7% and the firm has the practice of paying all its earnings in the form of dividends. The corporate tax rate is 35%.

23.

The total working capital requirements is determined by a variety of factors. Discuss. [15] CO3

24.

A textile company belongs to a risk class for which the appropriate capitalization rate is 10%. It currently has 50,000 outstanding shares selling at Rs. 100 each. The firm is considering the declaration of Rs. 8 dividend at the end of the current fiscal year which has just started. Given the assumption of Modigliani Miller, answer the following questions.

i. What will the price of the share be at the end of the year: (a) if dividend is not declared, and (b) if dividend is declared?

ii. Assuming that the firm pays the dividend, has a net income of Rs. 5,00,000 and makes new investment of Rs. 10,00,000 during the period, how many new shares must be issued?

iii. What will be the value of the firm : (a) ) if dividend is declared, and (b) if dividend is not declared?

[15] CO4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Course Objectives

1.To understand the functioning of economy at the macro level. 2. To understand how the economy is regulated through monetary and fiscal policies. 3. To study the important indicators of the economy and their significance.

Course Outcomes On completion of this course, the students will be able to: CO1. Conceptually explain and analyze the macroeconomic concepts.

CO2. Analyze and apply the circular flow of income and expenditure.

CO3. Analyze, apply and integrate the income determination through classical and Keynesian economics.

CO4. Analyze , apply and integrate the role fiscal and monetary policies in regulating economy.

Catalog Description: Macroeconomics is a basic subject of Economics. It is required to understand the major economic phenomena at the national and international levels. It would cover the concepts like measuring the economic performance of the economy, determinants of economic performance, fiscal policy , monetary policy, trade policy, etc. Course Content

Module 1: 4 hours Introduction to Macroeconomics Module 2: 4 hours Measuring National Income and Output Module 3: 5 hours

ECON 1006 Business Economics II , L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure 12 th Standard Economics Co-requisites

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

106

Consumption and Investment Module 4: 5 hours Unemployment and Inflation. Module 5: 5 hours International Trade, Comparative Advantage and Protectionism Module 6: 5 hours The Balance of Payments and Exchange Rates. Module 7: 4 hours Globalization. Long Run and Short-Run Concerns: Economic Growth, Productivity Module 8: 4 hours Evolution, Functions and Role of WTO

Text Books

1. Colander, D., Howitt, P., Kirman, A., Leijonhufvud, A., &Mehrling, P. (2008). Beyond DSGE models: toward an empirically based macroeconomics. American Economic Review, 98(2), 236-40.

2. Gordon, R. J. (2009). Macroeconomics, Hong Kong, China: Pearson Education Asia.

3. Krugman, P., Obstfeld, M., & Melitz, M. J. (2001). Economíainternacional. Madrid: Pearson

education.

Reference Books

1.Debroy, B., Tellis, a. j., & Trevor, R. Getting India Back on Track.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components Internal Evaluation

MSE ESE

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

107

Group Project Presentation/ Submission and Assignments (10 marks each)

Weightage (%) 30 20 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs/PSO’s

CO 1

Conceptually explain and analyze the macroeconomic concepts.

PO 2,5,6,8

PSO 1,2,3

CO 2

Analyze and apply the circular flow of income and expenditure.

PO 1,2,3,7,8 PSO 1,2,3

CO 3

Analyze, apply and integrate the income determination through classical and Keynesian economics.

PO 1,2,3,8 PSO 1,2,3

CO 4

Analyze, apply and integrate the role fiscal and monetary policies in regulating economy.

PO 1,2,4,5,7,8 PSO4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

108

Program Outcome / Course Outcome mapping

Course Outcomes CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 2 PO 2 3 3 3 2

PO 3 3 3 3 2 PO 4 3 1 1 3 PO 5 2 2 1 3

PO 6 2 2 2 2 PO 7 3 3 1 2

PO 8 3 3 3 3 PSO 1 3 3 3 1 PSO 2 3 3 3 2

PSO 3 3 3 3 2 PSO 4 1 1 1 3

Course Code

Course Title

Stu

dent

s w

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stra

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tron

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kno

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man

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Program Outcomes (POs)

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO 4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

109

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

Model Question Paper

Name:

Enrolment No:

Course : ECON 1006 – Business Economics II

Programme Name: BBA (AVO) Semester III

Duration : 3 hours M.Marks:100

Instructions :

a) There are three sections. All sections are Compulsory. b) Use hypothetical examples and graphs wherever necessary.

Section A ( attempt all)

1. GNP deflator [8] CO1

ECON 1006 Business

Economics II

3

2

3

2

2

2

3

3

2

2

3

2

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2. Producer Price Index [8] CO1 3. National Income at Factor Cost [8] CO1 4. Disposable income [8] CO1 5. Transfer Payments

[8] CO2, CO1

SECTION B (Attempt any Two Questions) 1.

Year 2015 Year 2016 Year 2017 50 Bananas@ Rs. 1 60 Bananas@Rs.1.25 65 Bananas@Rs.1.50 75 Oranges@Rs.0.5 70 Oranges@Rs.0.75 80 Oranges@Rs.0.8 125kg Wheat@ Rs. 5 130Kg wheat@ Rs. 6 130Kg wheat@ Rs. 7 150 kg Rice@Rs.7 155kg Rice@Rs.7.5 160kg Rice@ Rs. 8

Calculate the Real GDP for years 2016 and 2017 by taking year 2015 as base year. Also calculate the Real GDP growth rates .

[10]

CO1,CO2

2. Injections and leakages are used to regulate the economy. What kind of injections would you uses in a situation when the economy is in recession? Critically explain with the help of circular flow of income and expenditure graph.

[10]

CO1,CO2, CO3, CO4

3. What are the advantages and disadvantages of fixed and flexible exchange rate regimes. Critically discuss.

[10]

CO1,CO2, CO3, CO4

SECTION C is Compulsory 1. What is the difference between portfolio investment and Foreign Direct Investment?

If you are a manager of an Indian MNC wishing to invest in any one of the countries of European continent, which macroeconomic factors would you study before finalizing the location for such investment? Critically analyze.

[30] CO1, CO2,CO3, CO4

.

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Course Objectives

1. To assist students to develop clarity about their ownselves through introspection. 2. To generate awareness in the undergraduate students regarding the current industrial

trends on knowledge, skill and attitude desired from the fresh pass outs. 3. To develop students’ knowledge of communication skills in the structure, elucidation, and

delivery of message in diverse cultural and global communities. 4. To promote theoretical understanding and professional/personal practice of effective and

ethical human communication between and within a broad range of contexts and communities.

Course Outcomes On completion of this course, the students will be able to:

1. Identify their existing skills & techniques to market themselves in the desired professional way.

2. Define professional behavior and suggest standards for appearance, actions & attitude in a business environment.

3. Implement problem solving approach effectively and utilize the acquired techniques in their day to day life & business environment.

4. To create and utilize strategic management thus enabling them to make important decisions of business.

5. Make student aware about the current industry trends.

Catalog Description Executive Communication is a subject designed to bring out the inner strengths of future Managers and Entrepreneurs while assisting them in the process of self-discovery and skill enhancement. Classroom activities will be designed to encourage students to play an active role in the construction of their own knowledge and in the design of their own learning strategies. We will combine traditional lectures with other active teaching methodologies, such as group discussions, cooperative group solving problems, analysis of video scenes and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc.

Reference Books

HUMN2001 Advance Skillset Development L T P C Version 1.0 1 0 0 1 Pre-requisites/Exposure Elementary Level English Proficiency Co-requisites --

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Zero To One by Peter Thiel & Blake Masters Leaders eat last by Simon Sinek The Innovators :- how a group of Hackers, Geniuses, & Geek Created the Digital Revolution How to speak money by John Lanchester

Modes of Evaluation: Assignment/ Presentation/Debate Examination Scheme:

Components Project/Presentation/Assignment/ etc MSE ESE Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Program Outcome / Course Outcome mapping

Mapping between COs and POs

Course Outcomes (COs) Mapped

Programme Outcomes

CO1 Identify their existing skills & techniques to market themselves in the desired professional way.

PO 1, 2, 4, 8,PSO1,4

CO2 Define professional behavior and suggest standards for appearance, actions & attitude in a business environment.

PO 2,3,4,8,PSO1,2

CO3 Implement problem solving approach effectively and utilize the acquired techniques in their day to day life & business environment.

PO 3,4,6,8, PSO,1,4

CO4 To create and utilize strategic management thus enabling them to make important decisions of business.

PO 4,5,6,7,PSO1,3,4

CO 5

Make student aware about the current industry trends.

PO 1,2,5,6,8,PSO1

Course

Outcomes

CO 1 CO 2 CO 3 CO 4 CO 5

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PO 1 3 3 3 2 2

PO 2 3 3 3 2 2

PO 3 3 3 3 2 2

PO 4 3 1 1 3 1

PO 5 2 2 1 3 1

PO 6 2 2 2 2 1

PO 7 3 3 1 2 1

PO 8 3 3 3 3 2

PSO 1 3 3 3 1 2

PSO 2 3 3 3 2 2

PSO 3 3 3 3 2 2

PSO 4 1 1 1 3 2

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PO 1

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PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

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PSO 3

PSO4

3 3 3 2 2 2 2 3 2 3 3 2

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

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Course Objectives

1. To help the students to develop cognizance of the importance of human behavior in framing human resource policies. 2. To enable students to describe how people behave under different conditions and understand why people behave as they do. 3. To provide the students to analyze specific strategic human resources demands for future action. 4. To enable students to synthesize related information and evaluate options for the most logical and optimal solution such that they would be able to predict and control human behavior and improve results.

Course Outcomes

On completion of this course, the students will be able to CO1: Demonstrate the understanding of the concept of organizational behavior and expected people behavior at workplace.

CO2: Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization.

CO3: Analyze the complexities associated with management of the group behavior in the organization.

CO4: Demonstrate how the organizational behavior can integrate in understanding the motivation (why) behind behavior of people in the organization.

Catalog Description

The main objective of Organizational Behavior course is to help students to handle a new workforce, and cope with the challenges of the new environment and also help students to acquire and develop skill to take rational decisions related to organizational behavior. In view of this, organizational behaviour has assumed great importance. This course is designed primarily for students who are being exposed to organizational behavior for the first time. Students study the behaviour of individuals and groups as part of the social and technical system in the workplace. They examine individual and group behaviour, communication, conflict and various management styles, motivational techniques and coordination in the work environment and apply these concepts to the development of an organization's human resources.

HRES 2001 Organisational Behavior L T P C

Version 1.0 3 0 0 3 Pre-requisites/Exposure Basic knowledge of General Management

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Classroom activities involving lectures, discussions and case studies (topped up with role-play) will be designed to encourage students to get involved, absorb and assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video cases and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 6 lecture hours Meaning, Fundamental concepts, Characteristics & limitations of OB, Models of OB, Historical Perspective, Challenges & Opportunities of OB. Unit II: 6 lecture hours Personality: Definition, Features, Big five model, MBTI, Johari Window, Managerial Implications of Personality.

Perceptions and Attributions: Definition, Features, factors affecting perception, Process. Attribution, perceptual and attribution errors, Managerial Implications of Perception.

Unit III: 6 lecture hours Learning:Definition, Features, Classical and operant conditioning, social learning theory, Behavioral modification.

Attitude: Definition, Features, ABC model of Attitude, Managerial Implications of Attitude.

Unit IV: 6 lecture hours

Motivation: Concept, Definition, Features, Types of Motivation, Process, Managerial Implications of Motivation. Leadership: Concept, Definition, Leadership Styles, Transactional and Transformational Leadership, Leadership development.

Unit V: 6 lecture hours

Groups and Teams: Definition, Features, Group development stages, Group vs. Teams, Managing and developing effective teams.

Conflict Management: Definition, Features, Types of Conflict, Conflict Resolution Strategies, Relationship between Conflict and Performance.

Unit VI: 6 lecture hours

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Organizational Culture: Elements and dimensions of organizational culture, Importance of organizational culture in shaping the behavior of people.

Organizational Change: Understanding the issues and managing change, Approaches to organizational change.

Text Books

Robbins, S. P., & Judge, T. (2013). Organizational behavior. 15th ed. Boston: Pearson.

John W. Newstrom and Keith Davis (2002). Organizational Behaviour:Human behavior at work. 11th ed. Tata McGraw Hill, New Delhi. Debra Nelson, James Campbell Quick and PreetamKhandelwal (2011). ORGB. Cengage Learning.

Reference Books

UdaiPareek (2010). Understanding Organizational Behavior. 2nd ed. Oxford University Press

John R Schermerhorn, Richard N Osborn, Mary Uhlbien, James Hunt (2016). Organizational Behavior. 12th ed. Wiley.

Modes of Evaluation:

Components MSE Internal Examination ESE Weightage 20 30

Assignments: 10 Case Study discussions: 10

Quiz/test: 10

50

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Relationship between the Course Outcomes (COs) and Program Outcomes (POs)& Program Specific Outcomes (PSOs)

Program Outcome / Course Outcome mapping

Mapping between COs and POs

Course Outcomes (COs) POs/PSO’s

CO1

Demonstrate the understanding of the concept of organizational behavior and expected people behavior at workplace.

PO 2,5,6,8 PSO 1,2,3

CO2

Demonstrate the applicability of analyzing the complexities associated with management of individual behavior in the organization.

PO 1,2,3,7,8 PSO 1,2,3

CO3 Analyze the complexities associated with management of the group behavior in the organization.

PO 1,2,3,8 PSO 1,2,3

CO4 Demonstrate how the organizational behavior can integrate in understanding the motivation (why) behind behavior of people in the organization.

PO 1,2,4,5,7,8 PSO4

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Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO1 3 2 3 2

PO2 1 3 2 3

PO3 1 3 2 3

PO4 3 2 2 2

PO5 2 1 1 2

PO6 2 2 2 2

PO7 3 2 1 2

PO8 2 3 3 3

PSO1 2 1 1 2

PSO2 2 1 3 2

PSO3 2 2 2 2

PSO4 2 3 3 3

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Course Code

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Model Question Paper

Name:

Enrolment No:

Course: HRES 2001– Organizational Behavior

Programme: BBA (AVO) Semester: IV Time: 03 hrs. Max. Marks:100 Instructions: Section A:Multiple Choice Questions (All Questions are compulsory, each carrying 2 marks); Section B: short answer type questions (All Questions are compulsory, each carrying 5 marks); Section C Long answer type questions (Attempt any three, each carrying 10 marks); Section D Case analysis (All questions are compulsory, each carrying 10 marks) Section – A

1. _________ is characterized by one-way communication in which the leader defines the roles of the individual or group and provides the what, how, why, when and where to do the task:

a) Coaching b) Directing c) Supporting d) Delegating

[2] CO3

2. _________ is the force of action or motivation?

a) Behavior b) Stimulus c) Perception d) Attitude

[2] CO4

3. Ensuring that everything is carried out according to plan of the process of:

a) Planning b) Controlling c) Organizing d) Co-coordinating

[2] CO1

4. Bureaucracy theory means?

a) The development of management functions and administrative principles.

b) A scientific study of work

[2] CO3

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c) A shared responsibility of authority and delegation d) A hierarchy of command based on a rational –legal authority

structure.

5. The first stage of Lewin’s three step of change model is:

a) Unfreezing b) Freezing c) Stabilizing d) Moving

[2] CO4

6. Newly recruited employees are put through adaptation process called:

a) Metamorphosis b) Commitment c) Managerial cadre d) Socialization

[2] CO2

7. Path goal theory is propounded by?

a) Robert House b) Hersey &Blenchard c) Paul Hersey d) Fred Fiedler

[2] CO3

8. A method struggle resulting from incompatible or opposing needs, drives/effort, wishes & external or internal demands is known as:

a) Stress b) Conflict c) Dysfunctional

d) Functional conflict

[2] CO4

9. A group composed of the individuals who report directly to a given manager is known as:

a) Friendship group b) Interest group c) Command group d) Task group

[2] CO3

10. Two candidates come along for interview, one from Delhi and other from Bihar. As interviewer is from Delhi, he tend to the candidate from Delhi, better evaluation is the examples of:

a) Primary effect b) Similar to me effect c) Recency effect d) Halo effect

[2] CO2

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SECTION B

11. What is Organizational Change? Explain the process of planned change with respect to Lewin’s model?

[5]

CO4

12. Define leadership. Explain the importance of leadership? [5] CO3

13. Differentiate between formal and informal group? [5] CO3

14. Write short notes on any two of the following: (2x2.5 Marks)

a) Michigan university studies theory b) Path goal theory c) Hersey Blanchard’s situational theory

[5] CO3

SECTION C

15. What are the functions of organization culture? Explain the process of organization culture?

[10] CO4

16. Explain the leadership styles on the basis of their classifications? [10] CO3

17. Explain the types of perpetual error along with examples? [10] CO2

18. Explain the trait theory with reference to Mahatma Gandhi? [10] CO3

Section D

Case Study:

As sales manager for Honda car dealership, Yadur occasionally relies on punishment to try to improve his employees’ performance. For instance, once he was dealing with a salesman who was having a bad month. Yadur talked to the employee about what he could do to help him move more cars. But after another week without a sale and a condescending attitude from the employee, Yadur confronted him. He screamed at the employee, told him his performance was unacceptable, then threw a notebook binder at him. Said Yadur, “I had talked to him before, said that I would help him out, but that we had to do something about his numbers. The day I tossed my binder at him, he actually sold a couple of cars.” AndYadur is unapologetic about his behavior. “I am always tough on all my salespeople, but they know the reason is that I want them to do better. Do I think it’s always effective? No. but if you do it once in a while, it works.”

Apparently, Yadurisn’t alone. When the pressure for meeting numbers and deadlines is high, some managers rely on punishment to try to motivate

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employees. A motivation consultant says it can backfire on a manger when he or she avoids telling employees that there are negative consequences for poor performance.

“Positive reinforcement is something that employees should earn,” says.

For instance, the consultant points out cases in which a high-performing salesperson refuses to do his paperwork but still gets high praise from his boss because his numbers are good.

Many managers still rely on threats to motivate employees: “do it or you’re fired!” and with some employees, it seems to work. Prashant ,a sales manager for a real estate company argues that punishment can sometimes provide a much needed kick in the pants to sales people who are slacking / unaware of their poor performance .

For instance, he post individual results at his sales meeting even though he knows that it can be embarrassing for those with lower numbers. For some people, public embarrassment works. He had one of his sales representatives come up to him and say, “I am embarrassed to come to the meetings because I am always towards the bottom.”

The employee volunteered that he was going to work extra hard to move up in the ranking. And he did.

Questions:

19. What conditions, if any, do you think justify the use of punishment?

Do you think most managers use punishments? If so, why?

20. What’s the downside of using punishment and of using positive

reinforcement?

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Course Objectives

The objectives of this course are:

To build on the principles of communication taught in Business Communication-I in the first semester.

To inculcate basic professional writing techniques by developing a practical approach to utilize the principles of business correspondence.

To enable the students to prepare a business report & proposal. To carry out the basics of Presentations, Group Discussion & Interview Etiquette while

following correct voice modulation and acceptable Paralinguistic features.

Course Outcomes On completion of this course, the students will be able to CO1. Describe the concepts related to Business Communication-I. CO2. Implement the basics of Business Correspondence through various formats of letters and emails. CO3. Prepare an effective business Proposal. CO4. Demonstrate effective writing skills for business report. Catalog Description Business communication is not just an act of conveying information. It involves systematic and continuous process of listening and understanding. When a gap occurs in listening and understanding process, problem arises. Thus, effective communication plays a vital role in solving all these problems and smooth functioning of the organization. In this course, the focus will be on improving LSRW skills, i.e. listening, speaking, reading and writing. Students will learn how to write and communicate effectively though prescribed syllabus as well as through Pearson Global English solutions. Classroom assignments/activities specifically designed to encourage students to play an active role for enhancing their knowledge and developing learning strategies. Blended learning - online and traditional lectures with other active teaching methodologies, such as group discussions, cooperative group solving problems, quizzes, discussions and assignments enable students towards understanding various aspects of effective communication. Students get familiar to office correspondence. Through an experience-based curriculum, highly interactive exercises, and powerful presentation, students will become the type of communicator that others search for and remember. Students will not only notice a huge improvement, they will be having a lot of fun in this learning process. They will be capable of

HUMN 1002 Business Communication - II L T P C

Version 1.0 3 0 0 3

Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites Understanding of Business Communication

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carrying fantastic presentations, in any place, at any time, and well prepared for Group discussions and interviews. . Students will have two F2F and one online lecture (24 + 12 = 36 sessions). Assessment process is continuous. Course Content

Unit I: 7 hour Introduction to Business Communication-II

Introduction to Business Communication Demonstrate a clear understanding of the concepts related to Business Communication &

business correspondence. Unit II: 7 hours Basics of Business Correspondence, Formats of Letters and Email Writing

Prerequisites of paragraph writing, inductive and deductive methods of developing a Paragraph

How to draft an effective letter? Sample letters. Request letter, Order letter, Persuasive letter, Routine letters, Good and bad news letter. Email writing & Netiquette.

Unit III: 7 hours Proposal Writing

How to draft an effective Proposal? Preparing Effective business proposal (Planning steps, organizing content, and drafting,

beginning & ending. Proof – reading & final editing)

Unit IV: 4 hours Report Writing

How to draft a good Formal Business Report? Preparing Effective business report (Planning steps, organizing content, and drafting,

beginning & ending. Proof – reading & final editing) Unit V: 3 hours Referencing styles & Bibliography

Citation and referencing styles (MLA and APA) Unit VI: 8 hours Employability related Communication

Effective presentation skills. Group Presentations (Organizational communication) Mock interviews Mock Group discussion

Text Books

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1. Lesikar, R. V., Pettit, J. D., &Flatley, M. E. (1993). Basic business communication. Irwin. 2. Victor, D. A. (1992). International business communication. 3.

Reference Books

1. Krannich, C. R., &Krannich, R. L. (2004). Nail the job interview!: 101 dynamite answers to interview questions. Listen & Live Audio, Incorporated.

2. Saxena, S. K., Saksena, K., & Dixit, A. (2011). ENHANCING COMMUICATION SKILLS USING LANGUAGE LABORATORY. Journal of Engineering, Science and Management Education, 4, 53-58.

Modes of Evaluation: Quiz/Assignment/ Discussion/Activity/Presentation etc. Examination Scheme:

Components I.A Mid Sem End sem

Weightage (%) 30

20 50

The Evaluation process followed will be Continuous Assessment:

Marks Distribution

Module Description Details of Activities Marks

Distribution

Total Marks

Deadlines (Tentative)

Total No. of Hours

(Online)

12 Hrs

IA-30%

Quiz - I (I.A) Introduction to Business Communication-II

20 Marks

100 Marks

January IV week

30 Min

Discussion - I (I.A)

Nuances of Paragraph Writing

20 Marks February II week

1 Hr

Quiz - II (I.A) Based on Business Correspondence

20 Marks February III week

30 Mins

Assignment - I Based on Letter Writing 40 Marks February IV 2 Hr

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(I.A)

and Email week

Mid -20%

Assignment -II (Mid)

Case study based on Business Communication

30 Marks

100 Marks

March II week

2 Hrs

Quiz - III (Mid)

Based on Proposal writing & report writing

20 Marks March III week

30 Mins

Assignment -III (Mid)

Based on Citation and Referencing style

30 Marks March IV week

1 Hr

Discussion -II (Mid)

Based on Proposal & report writing

20 Marks March V week

1 Hr

End - 50%

Assignment-IV (End)

REPORT SUBMISSION – Based on the field activity and data collection done through Live Project

40 Marks

100 Marks

April II week

2 Hrs

Discussion-III (End)

Employability related communication

20 Marks April III week

30 Mins

Quiz - IV (End)

Based on Citation and Referencing style

20 Marks April IV week

30 Mins

Quiz-V (End) Based on Employability related communication

20 Marks April IV week

30 Mins

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

Course Outcomes (COs) Mapped Programme

Outcomes

CO1 Describe the concepts related to Business Communication-I. -

CO2 Implement the basics of Business Correspondence through various formats of letters and emails.

PO 1,2, 3,6,7 and

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 2 2 3

PO 2 2 3 3 3

PO 3 1 2 1 3

PO 4 1 2 1 1

PO 5 1 2 1 3

PO 6 1 2 1 3

PO 7 1 2 1 3

PO 8 1 2 1 1

PSO 1 2 1 1 1

PSO 2 2 2 2 1

PSO 3 1 1 1 1

PSO 4 1 2 1 1

PSO2,PO4

CO3 Prepare an effective business Proposal. PO 1,2, 3,6,7 and

PSO1,PSO3

CO4 Demonstrate effective writing skills for business.

PO 1,2, 3,6,7 and PSO2,PSO4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

131

Stu

dent

s w

ill d

emon

stra

te s

tron

g co

ncep

tual

kno

wle

dge

of

man

agem

ent &

its

func

tiona

l are

as

Stu

dent

s w

ill d

emon

stra

te e

ffec

tive

ora

l and

wri

tten

com

mun

icat

ion

skil

ls in

the

prof

essi

onal

con

text

Stu

dent

s w

ill b

e ab

le to

wor

k ef

fect

ivel

y in

team

s an

d de

mon

stra

te

team

bui

ldin

g ca

pabi

litie

s

Stu

dent

s w

ill b

e ab

le to

eva

luat

e th

e le

gal,

soci

al a

nd e

cono

mic

en

viro

nmen

ts o

f bu

sine

ss

Stu

dent

s w

ill b

e ab

le to

des

crib

e th

e gl

obal

env

iron

men

t of

busi

ness

Stu

dent

s w

ill d

emon

stra

te s

ensi

tivi

ty to

war

ds e

thic

al a

nd m

oral

is

sues

and

hav

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to a

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ss th

em in

the

cour

se o

f bu

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ss

Stu

dent

s w

ill b

e ab

le to

app

ly d

ecis

ion-

supp

ort t

ools

to b

usin

ess

deci

sion

mak

ing

Stu

dent

s w

ill b

e ab

le to

app

ly k

now

ledg

e of

bus

ines

s co

ncep

ts a

nd

func

tions

in a

n in

tegr

ated

man

ner

Stu

dent

s w

ill d

emon

stra

te c

once

ptua

l dom

ain

know

ledg

e of

the

avia

tion

sect

or

Stu

dent

s w

ill a

pply

dec

isio

n-su

ppor

t too

ls to

dec

isio

n m

akin

g in

av

iatio

n se

ctor

Stu

dent

s w

ill a

pply

con

cept

ual k

now

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e of

avi

atio

n se

ctor

in a

n in

tegr

ated

man

ner

Stu

dent

s w

ill d

emon

stra

te e

mpl

oyab

le a

nd d

eplo

yabl

e sk

ills

for

ap

prop

riat

e ro

les

in m

anag

emen

t

Course code

Course code PO1 PO2 PO3 PO4 PO5

PO6 PO7 PO8 PSO1 PSO2 PSO3 PSO4

HUMN 1002

Business Communication II

2

3

3

2

2

2

2

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

132

Course Objectives ________________________________________________________________________

1. To understand the concept and importance of consumer behavior. 2. To understand the bases and rationale for segmenting consumer markets. 3. To understand the key determinants of consumer behavior. 4. To understand the interaction between social class and consumer behavior.

Course Outcomes On completion of this course, the students will be able to CO1. Students will demonstrate a clear understanding of the concepts related to various aspect of consumer behavior and market research. CO2. Students will be able to take appropriate decisions related to managing consumer behavior. CO3. Students will be able to understand the influence of social class and culture on consumer behavior CO4. Students shall be able to take appropriate decisions according to various cultural and social setting. Catalog Description Consumer behavior and market research course enables a student to understand the fundamentals of consumer behavior. This course enables a student to understand the ‘Consumer buying process’ and the strategies and principles underlying the modern marketing practices. Students should be able to demonstrate their comprehension of consumer behavior concepts and knowledge by applying those in their written exams, case studies discussions, presentations and projects. The assignments/projects would enable students to apply the studied concepts and consumer behavior models practically and illustrate those through a written report and presentation. The course methodology encourages students to explore for themselves the role of a marketing manager and the boundaries of marketing. Classroom activities including lectures, discussions and case studieswill be designed to encourage students to get involved, absorb and assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, live projects, analysis of video cases and debates. Course Content UNIT 1: 4 hours

Theoretical and Practical Aspect of Consumer Behavior

What is Consumer Behavior?, Consumer Behavior is a process, Actors in Consumer Behavior, Consumer’s Impact on Marketing Strategy, Marketing’s impact on consumers.

UNIT 2: 6 hours

Bases and Rationale for Segmenting Consumer Markets

Geographic, Demographic, Psychological, Psychographic, Socio-cultural segmentation, Use Related, Use-Situation, Benefit Segmentation, Hybrid Segmentation

MKTG 2002 Consumer Behavior and Market Research L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Basic knowledge of marketing management Co-requisites --

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UNIT 3: 9 hours

Key Determinants of Consumer Behavior

Personality: Definition, Theories of Personality, The concept of Self, Brand Personality, Perception: Definition, Elements of Perception, Sensation, Absolute Threshold, Differential Threshold or JND, Subliminal Perception, Process of Perception & Information Processing, Exposure, Attention, Interpretation, Learning: Definition, Theories of Learning, Marketing Application of Classical Conditioning, Cognitive Learning, Information Processing, Consumer Attitude Formation and Change: Definition, Theories of Attitude Formation, Attitude Change

UNIT 4: 5 hours

Marketing Research Process and Overview

Consumer Research, Qualitative vs Quantitative, Research Process

UNIT 5: 4 hours

Social Class and Consumer

Defining Income, Social Class Structure, Component of Social Class, Status Symbols UNIT 6: 4 hours Market Segmentation Criteria for effective Targeting of Market Segments, Market Segmentation Strategy, Product Specialization Strategy, Market Specialization Strategy, Full Market Coverage, Counter Segmentation Strategy. UNIT 7: 4 hours Influence of Culture on Consumer Behavior What is Culture?, Myths, Rituals, Ethnic, Racial & Religious Subcultures, Diffusion of Innovation, Defining Cross-Cultural Influences, Country-of-Origin Effects, Targeting Consumers across Culture, Global Vs Local. Text Books

1. Blackwell, R.D., Miniard, P.W., Engel, J.F. & Rahman, Z. (2018). Consumer Behavior.Publisher: Cengage Learning.

2. Schiffman, L.G. &Kanuk, L.L. (2012). Consumer Behavior. Pearson. Reference Books

5. Hawkins, D. I., Mothersbaugh, D. L., & Best, R. J. (2012). Consumer Behaviour: Building Marketing Strategy McGraw Hill.

6. Solomon, M. R., &Rabolt, N. J. (2004). Consumer behavior: In fashion. Prentice Hall.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination

Examination Scheme:

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Components MSE Internal evaluation ESE Weightage (%) 20 30

Presentation (10 marks) Class activity (10 marks) Quiz (10 marks)

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

Course Outcomes (COs) Mapped Programme

Outcomes

CO1 CO1. Students will demonstrate a clear understanding of the concepts related to various aspect of consumer behavior and market research.

PO1,3,4,5/PSO1,2,3

CO2 Students will be able to take appropriate decisions related to managing consumer behavior

PO 1,2, 3,6,7/ PSO1,4

CO3 Students will be able to understand the influence of social class and culture on consumer behavior.

PO 1,2, 3,6,7/PSO1,2,4

CO4 Students shall be able to take appropriate decisions according to various cultural and social setting.

PO1, PO3, PO4, PSO2,PSO3,PSO4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO1 3 2 3 2

PO2 1 3 2 3

PO3 1 3 2 3

PO4 3 2 2 2

PO5 2 1 1 2

PO6 2 2 2 2

PO7 3 2 1 2

PO8 2 3 3 3

PSO1 2 1 1 2

PSO2 2 1 3 2

PSO3 2 2 2 2

PSO4 2 3 3 3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

136

Stud

ents

will

be

able

to e

xpla

in th

e co

ncep

ts o

f ba

se &

fun

ctio

nal a

reas

of

man

agem

ent

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills

in th

e pr

ofes

sion

al c

onte

xt.

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nvir

onm

ents

of

busi

ness

.

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nvir

onm

ent o

f bu

sine

ss

Stud

ents

will

dem

onst

rate

sen

sitiv

ity

tow

ards

eth

ical

and

mor

al is

sues

and

hav

e ab

ility

to a

ddre

ss th

em in

the

cour

se o

f bu

sine

ss.

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s de

cisi

on m

akin

g.

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

fun

ctio

ns in

an

inte

grat

ed m

anne

r.

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

.

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or.

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed m

anne

r.

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skil

ls f

or a

ppro

pria

te r

oles

in m

anag

emen

t.

Course Code

COURSE TITLE PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 PSO4

MKTG 2002

Consumer Behavior and Market Research

1 1 3 2 3 3 2 2 3 1 2 1

1=weakly mapped 2= moderately mapped 3=strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Model Question Paper

Name:

Enrolment No:

Course: MKTG 2002: Consumer Behavior and Market Research Programme: BBA (AVO) Semester: IV Time: 03 hrs. Max. Marks: 100 Instructions: Attempt all from Section A (each carrying 2 marks); any four Questions from Section B (each question carrying 5 marks). Section C& Dis Compulsory (carrying 30 marks each).

Section A ( Attempt all questions)

1. i) Social class group which have a keen interest in obtaining the “better things in life” is best classified as - (a) Upper-upper class (b) Lower-upper class (c) Upper-middle class (d) Lower-middle class ii) This theory focuses on the measurement of personality in terms of specific psychological characteristics- (a) Trait theory (b) CAD theory (c) Freudian theory (d) None of the above iii) Consumer innovators are likely to- Score higher on dogmatism Score higher on need for uniqueness Have no optimum stimulation levels Have lower need for sensation seeking and variety seeking behaviours iv) It means assigning human personality traits/characteristics to a brand so as to achieve differentiation- (a) Brand identity (b) Brand personality (c) Consumer materialism (d) Brand association v) The most basic principle(s) of perceptual organization are - (a) Figure and ground (b) Grouping

20 Marks

CO1 CO2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

138

(c) Closure (d) All of the above vi) The lowest level at which an individual can experience a sensation is called - (a) Subliminal perception (b) Absolute threshold (c) Differential Threshold (d) None of the above vii) Theory of learning which is based on mental information processing, often in response to problem solving - (a) Cognitive theory (b) Behavioral theory (c) Both (a) and (b) (d) None of the above viii) ____________ is a learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object - (a) Perception (b) Personality (c) Attitude (d) None of the above ix) The framework for exploring consumer acceptance of new products is drawn from the area of research known as - (a) Adoption of innovations (b) Diffusion of innovations (c) Innovation theory (d) Learning theory x) ________________ states that individuals compare their own possessions against those of others to determine their relative social standing - (a) Status comparison theory (b) Social comparison theory (c) Social status theory (d) Behavioral theory

SECTION B (Attempt any Four Questions) 1. Explain consumer research process. 5M CO1 2. Discuss learning theories which are helpful in consumer learning. Why is it important

for marketers to study the learning process of consumers? 5M CO1

3. What are the criteria for effective targeting of market segments? Support your answer with relevant examples. 5M CO1

4. Social class influences consumer behavior. Do you agree or disagree with this view? Discuss. 5M CO4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

139

5. Discuss VALS framework. 5M CO5 SECTION C is Compulsory

(Attempt any two questions)

1. What do you understand with perception in consumer behavior? Describe perceptual selection, perceptual organization and perceptual interpretation.

15 M CO2 CO3

2. Discuss black box model of consumer behavior. 15 M CO2 CO3

3. A marketer of health foods is attempting to segment a certain market on the basis of consumer self-image. Describe the types of consumer self-image and discuss which one(s) would be most effective for the stated purpose.

15 M CO2 CO3

SECTION D is compulsory

Read the text and answer both questions that follow.

1. Do you feel that group interaction helps the buyer too, in his decision-making process? Elaborate.

15 M CO2 CO3

2. What should be the role of the marketer in the above case regarding, advertisement,

promotion, persuasion and closing the sales? 15 M CO4

CO5 A certain store was keeping a number of brands of washing machines. They had washing machines to cater

to the needs of all the segments of the society. They were stocking IFB, Videocon, BPL, National, Godrej, and local made washing machines as well. They had automatic, semi-automatic and manual machines. The automatic machines were bought by the higher income group. The middle income groups were content with semi- automatic machines. Manual hand operated machines were for the lower class of clientele, and also those living in the rural areas, where electrification was not complete or the electricity went off for days together. It was observed that when customers came to buy an automatic machine, they usually came with their spouses and they looked mainly at the colour, style of functioning, electric consumption, care for handling, price factors, etc. Many customers would not buy on their first visit. They would come back after an interval of time, and bought the machine after careful considerations of the attributes that they were looking for. Many would lower their choice, and come back to buy semiautomatic, instead of automatic machines. The sale was observed to be highest during marriage seasons and at festival times. There was a great influence of the house-wives in buying these, as they were the ultimate users. With a lot of information imparted by the media, and the children being exposed to it for several hours, in a day, they seemed to have a good knowledge of the attributes, and had a great say in the purchases and their opinions were also given weightage by the parents. Since a chain store is more interested in the sales to materialize, rather than pushing any particular brand, the salespersons are directed to satisfy the customers or the family. This should be their first consideration.

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TRAV 2002 Cargo Handling L T P C

Version 1.0 3 0 0 3

Pre-requisites/Exposure The Senior secondary knowledge of basic airport operations & processes.

Co-requisites -

Course Objectives

1. To help the students to understand the scope & need for airport cargo handling.

2. To enable students to apply these concepts at the airports or terminals.

3. To provide the students to analyse specific cargo handling service process for further action.

4. To enable students to synthesize related information and evaluate options for the most logical and optimal solutions.

Course Outcomes On completion of this course, the students will be able to

CO1.Demonstrate conceptual understanding in the process and perspectives of air cargo handling & management

CO2. Specify the needs of the cargo handling project and find solutions

CO3. Assess the specific needs of inputs used for cargo handling

CO4. Identify the optimal course of action in cargo handling process

Catalog Description This course provides air cargo handling overview and freight forwarders perspective about the air cargo industry. This course cargo handling would focus on the business, operations and regulatory fundamentals. It will explore how the air cargo industry is changing and how to identify opportunities to become more successful as a manager in your company. The purpose of this course is to enlighten the students about various cargo handling process and system which are prevalent in business industry.

The course focuses on identification of critical issues and framing of strategies & scenarios required to select and develop scarce resources.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates.

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc.

Course Content

Unit I: 6 lecture hours

Cargo I

The Air Freight Forwarder, The Airlines, Geography, The Governing Bodies,

Unit II: 6 lecture hours Cargo Requiring Special Handling, Aircrafts & ULDs, International Time calculators

Unit III: 6 lecture hours Cargo Facility Planning, Warehousing, Customs Rules & Regulations, Introduction to DGR (An overview)

Unit IV: 6 lecture hours Cargo-II

Glossary of cargo terms, Aircraft type: Holds and Compartments

Unit V: 6 lecture hours ULDs, ULD Contours, Loading and Tie Down, Routings, Acceptance of Cargo, Special Load

Unit VI: 6 lecture hours Liability and Claims, Shipper Instruction and the Airway Bill, The Rating System, Interline Cargo

Text Books

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

142

1. Bhalla, A. S. B., Vankar, A. A., &Zala, L. B. Runway Pavement Design of a proposed Airport with the use of FAARFIELD Software.

2. Hanlon, J. P. (2000). Strategic Airport Planning, Robert E. Caves and Geoffrey D. Gosling, Pergamon, Oxford, 1999, ISBN 0 08 042764 2, 451 pp, $98.50.

3. Jarach, D. (2017). Airport marketing: Strategies to cope with the new millennium environment. Routledge.

Modes of Evaluation: Components MSE Internal Evaluation ESE

Weightage (%) 20 30 Class presentation(10 marks) Assignment tests(10 marks) Quiz (10 marks)

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

Course Outcomes (COs) Mapped Programme

Outcomes

CO1

Demonstrate conceptual understanding in the process and perspectives of air cargo handling & management

PO1,3,4,5/PSO1,2,3

CO2

Specify the needs of the cargo handling project and find solutions

PO 1,2, 3,6,7/ PSO1,4

CO3 Assess the specific needs of inputs used for cargo handling

PO 1,2, 3,6,7/PSO1,2,4

CO4

Identify the optimal course of action in cargo handling process

PO2,3,5,7,8/PSO1,3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

143

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 2 2 3

PO 2 2 3 3 3

PO 3 1 2 1 3

PO 4 1 2 1 1

PO 5 1 2 1 3

PO 6 1 2 1 3

PO 7 1 2 1 3

PO 8 1 2 1 1

PSO 1 2 1 1 1

PSO 2 2 2 2 1

PSO 3 1 1 1 1

PSO 4 1 2 1 1

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

144

Stud

ents

will

be

able

to e

xpla

in th

e co

ncep

ts o

f ba

se &

fun

ctio

nal a

reas

of

man

agem

ent

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills

in th

e pr

ofes

sion

al c

onte

xt.

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nvir

onm

ents

of

busi

ness

.

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nvir

onm

ent o

f bu

sine

ss

Stud

ents

will

dem

onst

rate

sen

sitiv

ity

tow

ards

eth

ical

and

mor

al is

sues

and

hav

e ab

ility

to a

ddre

ss th

em in

the

cour

se o

f bu

sine

ss.

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s de

cisi

on m

akin

g.

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

fun

ctio

ns in

an

inte

grat

ed m

anne

r.

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

.

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or.

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed m

anne

r.

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skil

ls f

or a

ppro

pria

te r

oles

in m

anag

emen

t.

Course Code

COURSE TITLE PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PSO1 PSO2 PSO3 PSO4

TRAV 2002

Cargo handling 3 1 3 2 3 3 2 2 3 3 2 3

1=weakly mapped 2= moderately mapped 3=strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

145

MODEL QUESTION PAPER

Name:

Enrolment No:

Course: TRAV 2002 Cargo Handling Programme: BBA(AVO) Semester: IV Time: 03 hrs. Max. Marks:100

Section-A

(Objective Type Questions)

Attempt all of the following, each question carry two marks.

1. COMBI AIRCRAFT

2. IATA

3. EDI 4. NVD

5. AWB

6. HAWB

7. MAWB

8. DUTY

9. CUSTOMS

10. ICAO

10*2=20 CO1

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

146

Section-B

(Short Answer type questions) Answer the following questions

1. What is role and scope of Freight Forwarder? What kinds of activities are done by freighter forwarder on behalf of Exporter and Importer?

2. Who is Consignor and the Consignee?

3.Define the Export Cargo Process?

4.Describe the Air Cargo Supply Chain? 5. Briefly write about Valuable Cargo?

4*5=20 CO2,3

Section-C

(Descriptive type questions)

Answer any three out of the four following questions

1. Briefly write about airlines .Also give the example of airlines?

2. What are the procedures required to be followed by the airlines while

accepting cargo for carriage?

3. Describe about Interline Cargo? 4. Briefly write about Warehouse, which type of facility is required to handle

the Cargo by air?

3×10=30 CO2,3

Section-D Answer any two out of the three following questions

1. How many different classes Dangerous Goods are there? Briefly write about all the classes?

2. Which are the two main forms of Unit Load Device(ULD) Write about their

purpose and scope.

2×15=30 CO3,4

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147

3. What is the signifance and uses of Airway Bill? Who is responsible for

completion of Airway Bill?

OR

Fill any 10 filed description of the Master Airway Bill (MAHB)?

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Course Objectives

1. To hone the employability related communication skills of the students on the foundations built during Executive Communication- II semester.

2. To assist students in becoming well-versed, responsible, creative communicators; 3. To develop students’ knowledge of communication skills in the structure,

elucidation, and delivery of message in diverse cultural and global communities; and 4. To promote theoretical understanding and professional/personal practice of

effective and ethical human communication between and within a broad range of contexts and communities.

Course Outcomes On completion of this course, the students will be able to: CO1. Introspect & develop a planned approach towards his career & life in general. CO2. Have clarity for career exploration process and to match his skills and interests with

a chosen career path. CO3. Explain the use of functional and chronological resume. CO4. Develop thinking ability and polish his expression in group discussions.

Catalog Description The objective of this course is to make students confident in presenting themselves and be industry ready. Preparation and managing their Personal Dossier along with Resume building activities help them to be more Industry ready. Training on Employability related communication to enhance the students’ performance during their group discussions and Personal Interviews.We will combine traditional lectures with other active teaching methodologies, such as group discussions, cooperative group solving problems, analysis of video scenes and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 4 lecture hours

HUMN 2002 Executive Communication L T P C Version 1.0 1 0 0 1 Pre-requisites/Exposure Intermediate Level English Proficiency Co-requisites --

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Internship 101, Students will make a short presentation based on the Internship report, Personal Dossier write up based on the Mind-mapping, Professional Dossier Write-up (Domain related write-up) Unit II: 4 lecture hours Universal Rule of Hiring, the 11 Key Skills to Success, Job Related Correspondence:Covering Letter, Solicited-Unsolicited, Resume/CV, Difference of Resume and CV

Unit III: 4 lecture hours Group Discussion, Methodology of GD, Guidelines for an effective GD, Role Functions involved in GD, Kinesics proxemics and Chronemics in GD’s, GD based on the current affairs.

Interviewing Skills & Mock Interviews, Concept, Purpose of Interview, Types of Interviews, Types of Interview Questions, Presenting with Positivity, General Preparation for Interview Process

Text Books

1. Sharma, S., & Mishra, B. (2009). Communication Skills: For Engineers and Scientists. PHI Learning Pvt. Ltd...

2. Glover Jr, W. H., Goza, R. A., Doss, D. A., &Wigginton Jr, M. (2014). The foundations of communication in criminal justice systems. CRC Press.

Reference Books

1. BLOCK, I., BLOCK, I., BLOCK, I., & BLOCK, V. BACHELOR OF BUSINESS ASMINISTRATION MARKETING MANAGEMENT FIRST YEAR.

2. Sitharaman, S., Sardella, F., Sain, R., RanjanJha, R., Singh, R. P., Rana, P. S., ...&Enstedt, D.

(2016). Religionensvarpochtrasor. Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination

Examination Scheme:

Components MSE Presentation/Assignment/ etc ESE Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

Course Outcomes (COs) Mapped

PO’s/PSO’s

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Program Outcome / Course Outcome Mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 3

PO 2 1 2 3 3

PO 3 3 3 3 3

PO 4 3 3 3 2

PO 5 3 2 3 3

PO 6 3 3 3 3

PO 7 1 3 3 2

PO 8 1 3 3 2

PSO1 1 2 1 2

PSO2 2 1 1 1

PSO3 1 2 2 2

PSO4 2 2 2 1

CO1 Introspect & develop a planned approach towards his career & life in general.

PO3/PSO1

CO2

Have clarity for career exploration process and to match his skills and interests with a chosen career path.

P01,3,4 /PSO1,3

CO3 Explain the use of functional and chronological resume.

PO1, 3, 4/PSO2

CO4

Develop thinking ability and polish his expression in group discussions.

PO1, 3,

4,5/PSO1,2

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

HUMN 2002

Executive Communication

2

2

3

3

3

3

2

3

1 1 1 2

1=weakly mapped 2= moderately mapped 3=strongly mapped

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Course Objectives

1. The first objective is to develop your knowledge of the concepts and tools used by

corporations in developing and implementing their strategies.

2. The second objective is to provide you the opportunity to apply these principles and tools to practical situations through the analysis of actual business cases.

3. The third objective, and potentially the most important, is to make you capable of making your own decisions in complex business situations.

Course Outcomes On completion of this course, the students will be able to: CO1. Students will demonstrate strong knowledge in Business Strategy CO2. Students will demonstrate effective understanding of relation between competition

strategy and Law CO3. Student will understand advance tools and techniques in strategy to understand the

business. CO4. Student will demonstrate the understanding of Business Strategy issues related with

aviation industry

Catalog Description Class room sessions will be student-led, interactive, and guided by faculty. Each of the students is expected to come prepared in advance as per the topic of each session and contribute during classroom discussions.

The class will be grouped into small teams and team tasks will be given. This will enhance their leadership skills and improve their team behavior and result in synergies.

Considering industry requirements, more emphasis will be on case based study with case situations given for student analysis both at individual and team tasks. Presentations of same would be in on/some/all of the following forms

Power-point Presentations (Individual/Team) Analysis using MS-Excel

STGM 3001 Essentials of Strategic Management L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites Awareness about Aviation industry

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Case Study discussions (arguments and counter-arguments) Analysis of research articles/industry reviews/concept papers/notifications* Group Discussion

Course Content

Unit I: 6 Hours INTRODUCTION TO BUSINESS POLICY & E-STRATEGY Evolution and Concept of E-Strategy, Strategic Planning Process, Competitive Advantage, Developing Mission and Vision Statement. Unit II: 6 Hours SCANNING EXTERNAL ANALYSIS- OPPORTUNITIES AND THREATS Environment Analysis and Industry Analysis. Unit III: 6 Hours INTERNAL ANALYSIS- IDENTIFYING STRENGTHS AND WEAKNESSES Resource Based View, Core Competences of the Organization. Unit IV: 6 Hours TYPES AND LEVELS OF STRATEGY Levels of Strategy, Essence of Corporate Strategy, Diversification, Merger& , Strategic Alliances, Joint Venture, Business Strategy- Differentiation, Low Cost and Focus, Functional Strategy. Unit V: 6 Hours STRATEGIC FORMULATION AND CHOICES

Unit VI: 6 Hours STRATEGIC IMPLEMENTATION AND CONTROL Organization Structure and Control, Balance Scorecard, Strategy Execution, Corporate Governance.

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Text Books 1.Grindley, P. (1995). Standards, strategy, and policy: cases and stories. New York: Oxford university press.

______________________________________________________________

Reference Reading

1.Hamel, G., &Prahalad, C. K. (1985). Do you really have a global strategy?. The International Executive, 27(3), 13-14. Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components IA Mid term Examination

ESE

Weightage (%)

30 20 50

Relationship between the Course Outcomes (COs) and Program Outcomes (PO’s)

Mapping between COs and POs

Course Outcomes (COs) POs

CO1 Students will demonstrate strong knowledge in Business Strategy

PO 1,2, 4, PSO1, 2

CO2 Students will demonstrate effective understanding of relation between Competition strategy and Law

PO 2,3,4,8, PSO1,3

CO3 Student will understand advance tools and techniques in strategy to understand the business.

PO 3,4,6,7 PSO3,4

CO4 Student will demonstrate the understanding of Business Strategy issues related Aviation industry

PO 4,5,6,8, PSO2,3,4

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Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

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Stud

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

STGM 3001

Essentials of Strategic Management

1

1

1

1

2

2

1

1

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

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Model Question Paper

Course : STGM 3001 – Essentials of Strategic Management Program: BBA (AVO) Semester – V Durations – 3 hrs Max. Marks: 100 I. Choose correct answer

1. Which of the following is a skill required by organizations to deal with competitive chaos?

a. The ability to share information among all managers b. The ability to operate efficiently and effectively c. The ability to discern patters in the dynamic environment and competitive chaos, and spot opportunities ahead of rivals d. The ability to benchmark competitors

2. Which of the following is a characteristic of a customer-driving organization?

a. Innovative b. Conservative c. Responsive d. Unresponsive

3. What are focus strategies? a. Where a company focuses on achieving lower costs than its rivals so as to compete across a broad range of market segments b. Where a company chooses to concentrate on only one market segment or a limited range of segments c. When a company conducts market research through focus groups to determine how their strategy should be shaped d. When a company focuses on supplying differentiated products which appeal to different market segments

4. Which of the following is a source of differentiation? a. Relationships with customers b. Distribution c. Low costs d. Unreliability

5. In order for a culture to generate success, what does it need to be? a. Stable and secure b. Flexible and adaptive c. Innovative and resourceful

1X10 CO1

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d. Flexible and resourceful 6. Which of the following is not one of the three elements of strategy creation?

a. Sales b. Innovation c. Planning d. Leadership

7. Why of the following is the best reason for why strategic planning is still important today?

a. Without a formal strategic plan a company cannot expect to compete effectively

b. Without a strategic plan an organization can drift without purpose or definition

c. Without it, companies would exist without cause or co-ordination d. Because of slower economic growth, globalization and

technological change 8. Retrenchment is:

a. When a company experiences declining profits and makes cutbacks to improve efficiency

b. When a company adopts a new strategic position for a product or service

c. The sale of the complete business, either as a single going concern or piecemeal to

different buyers or sometimes by auctioning the assets d. Likely to take place when an organization lacks a key success

factor for a particular market

9. Acquisitions often fail to deliver the successes that were predicted prior to acquisition. What is the main reason for this failure?

a. Premium price b. Poor strategic leadership c. Goodwill d. Synergy

10.Which of the following is an aspect of implementation that can be changed indirectly if necessary?

a. Organizational structure b. Information systems c. Quality d. Procedures

II) Examine the veracity of the statement (True or False) (1X10=10)

CO2

1. Instead of focusing exclusively on financial considerations, many

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firms offer attractive benefits to entice employees to stay. These may include on-site daycare, on-site gyms, and on-site stores.

2 .A network of independent companies that is joined together to share skills, costs, and access to one another's markets is the virtual type of organization.

3.To allow for changes in strategy, Organizational goals and objectives should be clearly stated.

4.Technological innovations can create entirely new industries and alter the boundaries of industries.

5.Distributing rewards strictly on the basis of outcomes is an effective way to encourage ethical behavior in an organization.

6.A firm's intangible resources refer to its capability to deploy tangible resources over time and leverage the resources effectively.

7. An advantage of high differentiation is that even if many competitors follow the same strategy, differentiation is still present for all. 8.The primary potential benefits of firms diversifying into unrelated

businesses are horizontal relationships, i.e., businesses sharing tangible and intangible resources.

9. Restructuring necessitates the corporate office to find either firms in industries on the threshold of significant, positive change or poorly performing firms with unrealized potential.

10.Firms can directly acquire the assets and competencies of other firms through joint ventures.

Section B

Write short notes on any four with suitable examples Captive Strategy

1. SBU, Network organization 2. Evaluation and Control Model 3. Conglomerate diversification 4. VRIO

(5X4 = 20 Marks)

CO2

Section-C

Each question carries 10 marks. Be precise and succinct Q1.Indian aviation companies requires balanced mix of offensive and

(10X3=30 marks)

CO3

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defensive tactics . Comment on the statement while exploring various defensive tactical options available for companies against the onslaught by foreign MNCs. Q2. Right person for the right job under right structures are the prerequisites for the successful strategy. Comment while explaining process of staffing and structural implementation in Aviation industry Q3.Whay do you mean by Strategic Evaluation and Control? Discuss while mentioning various strategy evaluation and control techniques and process in Avaiation industry.

Section D

Case Study

(10 X 3 = 30 marks) CO4

While IndiGo was first to show interest in buying the up-for-sale Air India , the recent brawl involving an IndiGo staff member and one of their passengers became a marketing opportunity for the state carrier. As Twitterati was having a field day after video of the scuffle went viral, Air India took a dig at the country's leading private carrier, promising "Unbeatable Service". Air India posted two advertisements on its Twitter handle yesterday, in a veiled jibe at IndiGo after the private airlines made headlines for manhandling passenger and ended up drawing flak from all quarters. In one of the ads, the Air India promised "Unbeatable Service" with the letters 'beat' highlighted in blue -- the theme colourofIndiGo. The second ad depicted the Air India's mascot 'Maharaja' in his trademark inviting style with a tag line that read, "We raise our hands ONLY to say Namaste." After the government approved disinvestment in Air India, IndiGo was the first to express interest in buying stakes in the loss-making public airlines. The private airline, meanwhile, came in for criticism on Twitter for the last month's incident with some calling for its boycott. "A no fly ban is a must on this airline till these guys are arrested with an attempt to murder #BoycottIndigo," tweeted Aditya Thackeray, the president of Shiv Sena's youth wing. "This kind of arrogant behaviour seems to have become the norm for @IndiGo6E. I hear of rude behaviour instances by Indigo on regular basis," BJP leader Shahnawaz Hussain posted on the microblogging site. Former Chief Election Commissioner S Y Quraishi mentioned in a tweet, "After seeing the brutal assault on a passenger, almost throttling him to death, should Indigo not be boycotted - at least for a month?"

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"Hey @IndiGo6E, my aged parents are flying a couple of weeks later. Given the recent incident involving a senior citizen, can you guarantee their safety, or shall I rebook them on a different carrier," asked AmritPanigrahy. "Cancelled my #indigo flight to jet. Better food and less chances of getting beaten up," posted Meenu Arora. "First @Pvsindhu1 and now this.. I am not traveling @IndiGo6E till they apologise," wrote another Twitter user. Alongside the dire comments and scathing remarks, a slew of jokes on IndiGo also featured in several posts on social media. "Have enrolled for kalaripayattu classes. Have an Indigo flight 3 weeks later," tweeted Ushy Mohan Das. A Twitter post where the user is asking IndiGo to beat up his boss who is travelling with the airline, a fake Jet Airwaysadvertisement and more have also surfaced since the incident at Delhi airport came to light. Civil Aviation Minister Ashok Gajapathi Raju has sought an independent inquiry into the incident from the Directorate General of Civil Aviation. IndiGo has also written to the ministry apologising for the incident and admitting that it was at fault. However, itdefended the employee seen in the video entering into a brawl and said "he was doing his work" and trying to ensure the smooth operation.

Q1. Do you think that Air India is using counter tactics and is fishing in troubled water. Comment while discussing the tactical warfare. Q2. Suggest a slew of measures for Indigo to ensure damage control. Q3. Conduct five forces analysis for Indigo and comment on industry structure.

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Course Objectives

1. To make the students understand the nature of International Business and appreciate its growing importance and scope.

2. To familiarize the students with basic theories, concepts and practices of International Business.

3. To help the students learn to identify trends and opportunities in International Business and take appropriate business decisions in order to make best use of this information.

Course Outcomes On completion of this course, the students will be able to:

CO1. Explain the related underlying principles and theoretical concepts of International Business. CO2. Demonstrate the working mechanism and dynamics of International Business Process. CO3. Exhibit the possession and application of skills, tools, and techniques required by an

International Business Manager to operate successfully in the larger context of increasing globalization despite contrary trends in the short to medium term.

CO4. Integrate practical aspect of business with theory

Catalog Description The objective of this course is to impart basic level knowledge of principles and concepts of international business management and to develop the capability to analyze international business environment and identify and make use of the opportunities therein. In this course, the focus will be on familiarizing, training and enabling the students to properly use international business process and tools for furthering their business interests in a principled and effective manner. Classroom lectures (to impart concepts) and exercises, case studies, group discussions and assignments (to practice the concepts in business situations) shall be held in accordance with the prescribed syllabus to enable the students to learn how to negotiate effectively. Classroom activities will be designed to encourage students to play an active role in the construction of their own knowledge and in the design of their own learning strategies. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 6 lecture hours

Unit 1 Introduction Definition, Brief History, Importance, Nature and Scope of International Business; Dimensions of IB; International Business v. Domestic Business; Complexities of International Business; International Business Environment; Global trading environment – recent trends in world trade in goods and services; Commercial Policy Instruments-Tariff and Non-Tariff measures; Balance of payment account and its components.

INTB 3001 INTERNATIONAL BUSINESS L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge Co-requisites

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Unit II: 6 lecture hours Unit 2 Theories of International Trade Introduction; Why do nations trade?; An overview of theories of international trade – Mercantilism, Absolute Advantage, Comparative Advantage, Heckscher- Ohlin, Product life cycle theory and Porter’s Diamond model.

Unit III: 9 lecture hours

Unit 3 International Marketing Introduction; International Market Analysis; Modes of Entry into International Markets; International Marketing Plan & Strategies; International Marketing Mix.

Unit IV: 9 lecture hours Unit 4 International Organizations and Arrangements WTO - Its Objectives, Principles, Organizational Structure and Functioning; An overview of other organizations – UNCTAD, World Bank and IMF; Commodity and other trading agreements; Regional Economic Co-operation: Forms of regional grouping and Economic Integration; Relevance of economic integration and multilateralism; International Financial Environment: International Financial System and Institutions; Foreign exchange markets and risk Management; Foreign investments - types and flows; Foreign Investment in Indian Perspective; Special Economic Zones (SEZs) and 100% exports oriented units (EOUs).

Unit V: 6 lecture hours Unit 5 Emerging Issues in International Business Ethics, Corporate Governance, CSR; Terrorism & disruptions; Neo-nationalism; Measures for Promoting International Business in India; IT & IB. Text Books

1. Francis Cherunilam. (2004). International Business: Text and Cases. PHI Learning Pvt.Ltd.. Reference Readings

1. Hill, C. W., & Jain, A. K. (2000). International Business 10/e: Competing in the Global Marketplace. McGraw-Hill Education

2. 3. UNCTAD Reports 4. WTO, Annual Report, Various Issues

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components IA MSE ESE Weightage (%) 30

Quiz(10) Group

presentation (10) Class test(10)

20 50

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Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Explain the related underlying principles and theoretical concepts of International Business.

PO 1,2, 4, PSO1, 2

CO 2

Demonstrate the working mechanism and dynamics of International Business Process.

PO 2,3,4,8, PSO1,3

CO 3

Exhibit the possession and application of skills, tools, and techniques required by an International Business Manager to operate successfully in the larger context of increasing globalization despite contrary trends in the short to medium term.

PO 3,4,6,7 PSO3,4

CO 4

Integrate practical aspect of business with theory PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

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PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t & it

s fu

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nal a

reas

Stud

ents

will

dem

onst

rate

eff

ectiv

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al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

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pabi

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s

Stud

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will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nviro

nmen

ts o

f bu

sine

ss

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sen

sitiv

ity to

war

ds e

thic

al a

nd m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in

an in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed

man

ner

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skill

s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

INTB 3001

International Business

1

1

1

1

2

2

1

1

2

3

3

3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

169

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

Model Question Paper

Course : INTB 3001 - International Business Name of the Program: BBA (AVO ) Semester – V Duration : 3 hrs Max. Marks: 100

Instructions: Attempt all 10 questions from Section A (Objective Type/Very Short Answer Questions; each carrying 2 marks); any TwoQuestions from Section B (Short Answers; each carrying 10 marks). Answer any one question from Section C (Descriptive questions; carrying 30 marks). Answer one question from Section D (CaseStudy Analysis/Analytical question; carrying 30 marks).

Section A

1 i. A global company is defined as an organization that attempts to have a worldwide presence in its market, to standardize operations worldwide in one or more of the firm's functional areas, and to integrate its operations worldwide. According to this definition, a global firm's management:

a) Looks for differences among markets. b) Avoids maintaining a presence in key markets. c) Uses domestic products, raw materials and financing whenever

possible. d) Searches the world for market opportunities.

[2] CO3

ii. Globalization has __________ the opportunities for a firm to expand its revenues by selling around the world and __________ its costs by producing in nations where key inputs are cheap.

a) Reduced, reduced b) Increased, increased c) Increased, reduced d) Reduced, increased

[2]

CO1

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

170

iii. Foreign direct investment occurs when a firm exports goods or services to consumers in another country.

a) True b) False

[2]

CO2

SECTION B (Attempt any two questions)

2 Mention the various ‘Commercial Policy Instruments’ and explain their purpose. [10] CO3

3 Explain ‘Balance of Payments’. [10] CO1

4 Arrange the various modes of entry in international markets in increasing order of market commitment, control, risk, and profit potential for a firm. [10] CO2

SECTION C

6 Give an overview of various ‘International Trade Theories’. [20] CO1,2, 3

7 What is ‘WTO’? What is its role in international trade? [20] CO2, 3, 4

SECTION D <ANALYTICAL QUESTION/CASE STUDY>

8 Discuss the implications of growing protectionism in the US on world trade. [30] CO1,2, 3,4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Course Objectives

1. To help the students understand Airline’s Business Model. 2. To enable students to apply these concepts in Airport Operations. 3. To make the students analyse the role of manufacturers and vendors. 4. To enable students to pragmatically evaluate aviation business problems.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding of the Aviation Business. CO2. Apply the concepts to understand the role of allied sector in aviation business. CO3. Analyse the rationale behind airlines costing and pricing policy CO4. Integrate practical aspect of aviation business for resource optimization.

Catalog Description

The main objective of Airport functions of Airlines course is to familiarize students with the basic understanding of Airline business model.

This will also help students to have an understanding of the role of allied agencies. This would help to develop overall decision making ability of students.

The course focuses on identification of airlines structure and functioning and to develop understanding of resource management.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc.

TRAV 3001 UNDERSTANDING OF AVIATION BUSINESS L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure The knowledge of Basic Aviation Business

Co-requisites Basic knowledge of Aviation Management

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

172

Course Content

Unit I: 6 lecture hours

Understanding how airlines work – the role of aircraft manufacturers – role of freight forwarders – type of airport terminals – role of Air Traffic control.

Unit II: 6 lecture hours Role of Airport Operations Control Centre and the concept of Airport Collaborative Decision Making – Safety System of airlines and airports – Alternative technology in aviation fuel – departure control system used by airlines. Unit III: 6 lecture hours Cost structure of Airlines and Airports - Network pattern and concept of HUB and its effects on

passengers – freedoms of Air – Direct Network - Coordination of flight activity - Quality of

connections

Unit IV: 6 lecture hours Structure of airlines and airports – How airlines price the tickets – concept of Predatory pricing Unit V: 6 lecture hours Regulatory framework – Role of AERA, MOCA, BCAS, DGCA – Aviation Safety and Security Unit VI: 6 lecture hours Concept of Revenue Management – aircraft financing – optimization of resources at airports

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Text Books

1. Bazargan, M. (2016). Airline operations and scheduling. Routledge. 2. Wu, C. L. (2010). Airline operations and delay management. Ashgate Publishing Limited.

Reference Reading

2. Wells, A. T. (1992). Airport planning & management.

Modes of Evaluation: Quiz/Assignment/ presentation/ Written Examination Examination Scheme:

Components IA MSE ESE Weightage (%) 30

Quiz(10) Group

presentation (10)

Test(10)

20 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs/PSO’s

CO 1

Demonstrate conceptual understanding of the Aviation Business.

PO 1,2, 4, PSO1, 2

CO 2

Apply the concepts to understand the role of allied sector in aviation business.

PO 2,3,4,8, PSO1,3

CO 3

Analyse the rationale behind airlines costing and pricing policy

PO 3,4,6,7 PSO3,4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

174

CO 4

Integrate practical aspect of aviation business for resource optimization.

PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

175

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t & it

s fu

nctio

nal a

reas

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nviro

nmen

ts o

f bu

sine

ss

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sen

sitiv

ity to

war

ds e

thic

al a

nd m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in

an in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecisi

on m

akin

g in

avi

atio

n se

ctor

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed

man

ner

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skill

s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 3001

Understanding of Aviation Business

1

1

1

1

2

2

1

1

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

176

MODEL QUESTION PAPER

Course : TRAV 3001 - Understanding of Aviation Business Program: BBA (AVO) Semester – V Duration : 3 hrs Max. Marks : 100

Section-A (Attempt all the questions)

Q1. Give full form of the following abbreviations a) METAR b) IFR c) ACDM d) EET e) VFR f) ELDT g) BCAS h) AFTN i) TTOT j) TSAT

10 X 2= 20

CO1

Section B Attempt any four questions

Q2. Short Answers

a) Describe the Code Share Agreements between various Airlines.

b) Write about the Four Components of Safety Management System.

c) Describe the Advantages and Disadvantages of Aircraft Lease.

d) Write about the various components of Aeronautical Charges.

e) Write what you understand by Terminal Radar Approach

4 X 5 = 20

CO1,2,3,4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

177

Control and its functions.

SECTION C Attempt any two questions

Q3. Long Answers

a) Freedoms of Air b) Types of Terminal Design. c) Hub and Spoke Network

2 X 15 = 30

CO1,3,4

SECTION D

Attempt all the questions

A. Analyzethe tactics of predatory pricing with suitable example.

B. Analyze the role of Airport Collaborative Decision Making.

2 X 15 = 30

CO3,4

888888888

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

178

Course Objectives

1. To hone the employability related communication skills of the students on the foundations built during Executive Communication- II semester.

2. To assist students in becoming well-versed, responsible, creative communicators;

3. To develop students’ knowledge of communication skills in the structure, elucidation, and delivery of message in diverse cultural and global communities; and

4. To promote theoretical understanding and professional/personal practice of effective and ethical human communication between and within a broad range of contexts and communities.

Course Outcomes On completion of this course, the students will be able to: CO1. Introspect & develop a planned approach towards his career & life in general. CO2. Have clarity for career exploration process and to match his skills and interests with

a chosen career path. CO3. Explain the use of functional and chronological resume. CO4. Develop thinking ability and polish his expression in group discussions.

Catalog Description The objective of this course is to make students confident in presenting themselves and be industry ready. Preparation and managing their Personal Dossier along with Resume building activities help them to be more Industry ready. Training on Employability related communication to enhance the students’ performance during their group discussions and Personal Interviews.We will combine traditional lectures with other active teaching methodologies, such as group discussions, cooperative group solving problems, analysis of video scenes and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

HUMN 3001 Executive Communication Pro L T P C Version 1.0 1 0 0 1 Pre-requisites/Exposure Intermediate Level English Proficiency Co-requisites --

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

179

Unit I: 4 lecture hours Internship 101, Students will make a short presentation based on the Internship report, Personal Dossier write up based on the Mind-mapping, Professional Dossier Write-up (Domain related write-up) Unit II: 4 lecture hours Universal Rule of Hiring, the 11 Key Skills to Success, Job Related Correspondence:Covering Letter, Solicited-Unsolicited, Resume/CV, Difference of Resume and CV

Unit III: 4 lecture hours Group Discussion, Methodology of GD, Guidelines for an effective GD, Role Functions involved in GD, Kinesics proxemics and Chronemics in GD’s, GD based on the current affairs.

Interviewing Skills & Mock Interviews, Concept, Purpose of Interview, Types of Interviews, Types of Interview Questions, Presenting with Positivity, General Preparation for Interview Process

Text Books

3. Sharma, S., & Mishra, B. (2009). Communication Skills: For Engineers and Scientists. PHI Learning Pvt. Ltd...

4. Glover Jr, W. H., Goza, R. A., Doss, D. A., &Wigginton Jr, M. (2014). The foundations of communication in criminal justice systems. CRC Press.

Reference Books

3. BLOCK, I., BLOCK, I., BLOCK, I., & BLOCK, V. BACHELOR OF BUSINESS ASMINISTRATION MARKETING MANAGEMENT FIRST YEAR.

4. Sitharaman, S., Sardella, F., Sain, R., RanjanJha, R., Singh, R. P., Rana, P. S., ...&Enstedt, D.

(2016). Religionensvarpochtrasor. Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination

Examination Scheme:

Components MSE IA(Presentation/Assignment/ etc) ESE Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

180

Program Outcome / Course Outcome Mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 3 3 3

PO 2 1 2 3 3

PO 3 3 3 3 3

PO 4 3 3 3 2

PO 5 3 2 3 3

PO 6 3 3 3 3

PO 7 1 3 3 2

PO 8 1 3 3 2

PSO1 1 2 1 2

PSO2 2 1 1 1

PSO3 1 2 2 2

PSO4 2 2 2 1

Course Outcomes (COs) Mapped

PO’s/PSO’s

CO1 Introspect & develop a planned approach towards his career & life in general.

PO3/PSO1

CO2

Have clarity for career exploration process and to match his skills and interests with a chosen career path.

P01,3,4 /PSO1,3

CO3 Explain the use of functional and chronological resume.

PO1, 3, 4/PSO2

CO4 Develop thinking ability and polish his expression in group discussions.

PO1, 3, 4,5/PSO1,2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

181

Stud

ents

will

be

able

to e

xpla

in th

e co

ncep

ts o

f ba

se &

fun

ctio

nal a

reas

of

man

agem

ent

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills

in th

e pr

ofes

sion

al c

onte

xt.

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nvir

onm

ents

of

busi

ness

.

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nvir

onm

ent o

f bu

sine

ss

Stud

ents

will

dem

onst

rate

sen

sitiv

ity

tow

ards

eth

ical

and

mor

al i

ssue

s an

d ha

ve a

bilit

y to

add

ress

the

m

in th

e co

urse

of

busi

ness

.

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s de

cisi

on m

akin

g.

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

fun

ctio

ns in

an

inte

grat

ed m

anne

r.

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

.

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or.

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed m

anne

r.

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skil

ls f

or a

ppro

pria

te r

oles

in m

anag

emen

t.

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

HUMN 3001

Executive Communication Pro

2

2

3

3

3

3

2

3

1 1 1 2

1=weakly mapped 2= moderately mapped 3=strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

182

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

183

Course Objectives

1. To help the students to understand the scope & need for airport customer handling. 2. To enable students to apply these concepts at the airports or terminals. 3. To provide the students to analyse specific aviation customer service process for further action. 4. To enable students to synthesize related information and evaluate options for the most logical

and optimal solution.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding on the various process in aviation industry. CO2. Apply the concepts and develop independent thinking of handling customer resources at airports. CO3. Analyse the needs of inputs used for customer expectations in airport. CO4. Integrate functional aspect of aviation and airport.

Catalog Description

The main objective of Airport Customer Services course is to familiarize students to the knowledge of a customer handling at any point in aircraft, airport or airlines.

This will also help students to have an understanding on various customer handling standard operating procedures. This Will be helpful to increase and develop skill of independent thinking and decision making.

The course focuses on identification of critical issues and framing of strategies & scenarios required to select and develop scarce resources.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates.

TRAV 3002 AIRPORT CUSTOMER SERVICES L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites The knowledge of aviation customer services.

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

184

Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 6 lecture hours

Overview of aviation industry, air transport system, airlines and airport

Unit II: 6 lecture hours Understanding customers: Introduction, definition of customers, types of customers, customer behavior, high cost of losing a customer, customer expectation and loyalty of services, customer driven airlines. Unit III: 6 lecture hours Impact of frontline staff: Introduction, behind the frontline/ on the frontline, importance of frontline staff, qualities and skills. Unit IV: 6 lecture hours Customer service: introduction, concept of customer service, objectives of customer service, role of customer service representative, objectives of customer services. Dealing with various complaints, reasons and causes of complaints. Unit V: 6 lecture hours Customer Relationship management(CRM) in services: introduction, customer retention through marketing, components of CRM, steps of CRM, CRM business cycle, airport excellent customer service Unit VI: 6 lecture hours Branding strategies with customer services at airports: marketing ambience of airport, role of service and social media in customer service, performance and quality of service offered.

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

185

Text Books and references

1. Sudhir, A. (2007). Introduction to tourism and hospitality industry. Tata McGraw-Hill.

2. Bazargan, M. (2016). Airline operations and scheduling. Routledge.

Modes of Evaluation: Quiz/Role Plays/ presentation/ Written Examination Examination Scheme:

Components IA(Group presentation and assignments) MSE ESE Weightage (%) 30 20 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs/PSO

CO 1

Demonstrate conceptual understanding on the various process in aviation industry.

PO 1,2, 4 PSO1,2,3,4

CO 2

Apply the concepts and develop independent thinking of handling customer resources at airports.

PO 3,7 PSO 2,3,4

CO 3

Analyse the needs of inputs used for customer expectations in airport

PO 5,8 PSO1,2,3

CO 4

Integrate functional aspect of aviation and airport.

PO 1,3,8 PSO1,2,3,4

Program Outcomes/Course Outcomes mapping

COURSE OUTCOMES

CO1 CO2 CO3 CO4

PO1 1 2 2 2

PO2 1 2 2 2

PO3 2 2 2 2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

186

PO4 1 2 1 1

PO5 2 2 2 1

PO6 1 2 2 2

PO7 1 1 2 2

PO8 2 2 2 2

PSO1 3 2 3 3

PSO2 3 3 2 3

PSO3 3 3 2 3

PSO4 3 3 3 2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

187

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t & it

s fu

nctio

nal a

reas

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nviro

nmen

ts o

f bu

sine

ss

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sen

sitiv

ity to

war

ds e

thic

al a

nd m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in

an in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or

Stud

ents

will

app

ly c

once

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viat

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 3002

Airport customer services

1

1

1

1

2

2

1

1

2

3

3

3

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MODEL QUESTION PAPER

Course : TRAV 3002 – Airport Customer Services Program: BBA (AVO) Semester – VI Duration – 3 hrs Max. Marks : 100

Instructions: Attempt all questions from Section A (each carrying 2 marks); any Five Questions from Section B (each carrying 10 marks).Two from Section C (each carrying 15 marks).One from Section D(each carrying 30 marks)

Section A (All Questions are Mandatory)

1 Give the full form of HIAL [2] CO 1

2.

A document issued by an airline as a substitute ticket coupon when the passenger's original travel is disrupted

[2] CO 1

3.

Customer service training provides employees with a foundation for effective service delivery. True/false?

[2] CO 1

4.

Under the SERVQUAL model, the two dimension of service is: [2] CO 1

5.

Air India blocks seat for female passenger till the last hour of flight departure. Specify the seat/row

[2] CO 1

6.

If no female passenger is travelling on a flight except for the female cabin crew, UNM will be seated next to the male passenger- true/ false?

[2] CO 1

7. Give the full form of SSA [2] CO 1

8. Give full form of CLV [2] CO 1

9. This occurs when a customer service professional takes action that results in the customer being satisfied after a service failure has occurred

[2] CO 1

10.

a national sector council, responsible for best practice research, training, and other professional development support

[2] CO 1

SECTION B -Short Notes 1.

Give a brief note on role of customer service management in the aviation industry. [10] CO 2

2.

Give reasons and causes of complaints by customers [10] CO 4

3.

How do you handle various service disappointments and failures? Suggest ways to overcome such consequences

[10] CO 1

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SECTION C – Answers any 2 (Long Answers) 1. Explain five dimensions under SERVQUAL model in 50 words each 15 CO 1 2. What do you mean by service recovery? explain in 200 words. 15 CO 2

3. What is the role of service and social media in customer satisfaction. 15 CO 3

SECTION D

Case Study

CO 4

A video of a passenger being manhandled by Indigo staffers had earlier emerged. The passenger has been identified as Rajeev Katyal and the incident took place at Delhi's Indira Gandhi International Airport on October 15. The video was captured by an airline employee. In the video, Katyalcan be seen arguing with some ground officials and telling them to do their job properly instead of ordering the passengers around. The officials then stop him from boarding the shuttle and push him around. When he fights back, he is pinned to the ground by around three officials. "Whatever may have been the provocation, our staff were completely out of line and didn't follow laid down procedures. Under the code of conduct violation, this incident was investigated by the designated committee and stern action was taken against the staff. He is the exact opposite of what IndiGo's customer service aims to be," Ghosh further stated.

Katyal had told a TV channel, "I was standing in the shade of a plane when a ground staff started shouting at me in a very rude manner. I asked him why don't you arrange the third bus for which we are waiting. Meanwhile, when the bus came two people said let's teach him a lesson and one of them pulled me out of the bus." On Tuesday Aviation Minister Jayant Sinha spoke to IndiGo's founder Rahul Bhatia and sought a detailed report of the incident. He also added that once Katyal files a criminal complaint against the employees, they would lose their security clearance for airport passes and will no longer be able to work in the aviation industry. The minister also condemned the incident and called it "deplorable and unfortunate" in a series of tweets. In an attempt to inform citizens about how to effectively handle such a situation.

[30]

1. i) Give your views on the above case let. ii) Who in your view was at fault?

iii) How does this effect the customer service market of airline?

2. What would be your approach to handle such incident?

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Course Objectives

1. To help the students to understand the scope & need for aviation marketing. 2. To enable students to apply these concepts in the marketing environment. 3. To provide the students to analyse specific marketing techniques. 4. To enable students to synthesize related information and evaluate options for the most

logical and optimal solution.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding on the various process in aviation marketing

industry. CO2. Apply the concepts and develop independent thinking of marketing techniques and

approaches. CO3. Analyse the needs of inputs of different focus marketing strategies in marketing. CO4. Integrate functional aspect of aviation marketing business. Catalog Description

The main objective of Aviation Marketing course is to familiarize students to the knowledge of customers' needs, Segmenting targeted markets, exceeding customers' expectations with product innovation, product quality and efficient distribution.

Students will learn to develop creative and cost-effective marketing strategies, build or refresh management and leadership skills, Respond to management challenges effectively

The course focuses on identification of critical issues and framing of strategies & scenarios required to select and develop scarce resources.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also

TRAV 3003 AVIATION MARKETING L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites The knowledge of aviation market functioning

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be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 8 lecture hours Introduction to Marketing: meaning, marketing mix, marketing principles, benefits of a marketing based approach, market segmentation, air freight market, marketing environment, differentiation. Unit II: 8 lecture hours Services under Aviation, passenger travel, freight business. Unit III: 8 lecture hours Product: what is product, theory of product analysis, application to the airline industry, product life cycle in the aviation industry, fleet and schedule related product features, network, aviation as a service product- the marketing approach, customer service related product features, inflight services, controlling product quality, the air freight product, focus strategies. Unit IV: 8 lecture hours Pricing: pricing strategies, policy, deregulation, A La Carte pricing, revenue management system philosophies, uniform pricing, differential pricing, pricing response, pricing initiatives, structure of air freight pricing. Unit V: 4 lecture hours Distributing the product: distribution channel strategies, concept of super profits, current channel options, outline options and the rationale for this preference, travel agency distribution system, advantages and disadvantages, GDS, current issues, distribution channels in the air freight market, future of distribution channels, airline selling, airline advertising, promotional policies, future of aviation marketing TEXT BOOK

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Shaw, S. (2016). Airline marketing and management. Routledge.

REFERENCES

Shaw, S. (2008). Aviation marketing and the leisure market. Aviation and Tourism: Implications for Leisure Travel, Aldershot: Ashgate, 35-48.

Wittmer, A., & Douglas, I. (2013). International Journal of Aviation Management: Challenges in Aviation Management and Regulation.

RESEARCH PAPERS

1) Parker, R. D. (2009). Reviving the Dream: Canadian Aviation Marketing in the 21st Century. Athena Mentoring.

2) Shaw, S. (2012). Aviation Marketing and leisure market. Ashgate Publishin.

WEB SOURCES:

Resources on the Internet:Students will be informed as the course progresses upon specific topics available on the worldwide web.

Modes of Evaluation: Quiz/Role Plays/ presentation/ Written Examination Examination Scheme:

Components IA(Group Presentation and assignments ) MSE ESE Weightage (%) 30 20 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs/PSO

CO 1

Demonstrate conceptual understanding on the various process in aviation marketing industry.

PO 1,2, 4 PSO1,2,3,4

CO 2

Apply the concepts and develop independent thinking of marketing techniques and approaches

PO 3,7 PSO 2,3,4

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CO 3

Analyse the needs of inputs of different focus marketing strategies in marketing.

PO 5 PSO1,2,3,4

CO 4

Integrate functional aspect of aviation marketing business.

PO 1,3 PSO1,2,3,4

Program Outcomes/Course Outcomes mapping

COURSE OUTCOMES

CO1 CO2 CO3 CO4

PO1 1 2 2 2

PO2 1 2 1 2

PO3 2 2 2 2

PO4 1 2 1 1

PO5 2 1 2 1

PO6 1 2 2 2

PO7 2 1 2 2

PO8 2 2 2 2

PSO1 3 2 3 3

PSO2 3 3 3 3

PSO3 3 3 2 3

PSO4 3 3 3 2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

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conc

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func

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in

an in

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mak

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 3003

Aviation Marketing

1

1

1

1

2

2

1

1

2

3

3

3

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MODEL QUESTION PAPER

Course : TRAV 3003 - Aviation Marketing Program/course: BBA(AVO) Semester VI Duration – 3 hrs Max. Marks - 100 Section-A (4 Marks Each)

1 Low Cost Carriers and Full Service Carriers can have overlapping market segments.

True / false

CO1

2 Predatory pricing helps competitors. True / False

CO1

3 Airlines cannot charge higher than Normal Rate for precious cargo.True / False CO1

4 A large modern airport can generate more revenue from non-aeronautical sources than aeronautical. True / False

CO1

5 Full Service Carriers have ceased using travel agents for selling tickets. True / False CO1

Section-B ( 5 Marks Each)

Write short notes on the following CO2

1 Importance of Frequency of flights in an airline schedule

2 Concept of peak and off-peak hours

3 Premier passenger lounges at airports

4 Precious or valuable cargo

Section-C (10 Marks Each) CO3

1 What are the features of flight types and connectivity patterns you would expect to find in an airline schedule ? Illustrate with examples and discuss the advantages of each.

2 Discuss the channels of sales and distribution preferred by LCCs and analyse the reasons for the same.

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3 As an airport marketing executive, what measures would you propose to higher management for increasing airport revenue ? Discuss in detail with illustrations

Section-D (30 Marks)

CO4

Case Study

Competition has continued to intensify in the Indian domestic air market. Now with the advent of new air operators under the Government’s Regional Connectivity Scheme (RCS), market shares of existing airlines will be under greater pressure. Even though traffic growth prospects are optimistic, the tussle for market share continues unabated. UK Airline is an operator that concentrates on a few Indian metros and some Category III routes, while deploying minimum RDG (Route Dispersal Guidelines) mandated capacity on routes in Category II/IIA.

All national level operators have multiple frequency of flights on the Delhi-Mumbai routes, as does airline UK. While seat occupancy is below desirable or even viable levels for UK, it can not hope for any reduction by competitors in terms of cutting down capacity, and definitely no pulling out for them.

UK Airline needs to increase its seat factors on this sector. It may be able to do so by decreasing its own flights. Yet it does not want its own capacity share to decline, and at the same time UK Airline would like to see a situation in which its market share gains.

You have been placed in charge of this route, as Route Manager to achieve the above objectives.

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Course Objectives

1. To acquaint and understand the HR Management and system at various levels in general

and in certain specific industries or organizations. 2. To make ready for self-selling by the prospective new incumbent to suit to the

requirements of the organization. 3. To help the students to develop cognizance of the significance of human resource

practices. 4. To enable students on how to develop HR policies under changing conditions.

Course outcomes

On completion of this course, students will be able to CO1. To develop the understanding of the concept of human resource management and to

understand its relevance in organizations. CO2. To demonstrate the applicability of analyzing the complexities associated with

management of workforce. CO3. To analyze the complexities associated with designing HR policies. CO4. To demonstrate how human resource management can integrate in understanding the

people aspects in organizations. Catalog Description

The main objective of Human Resource Management is to help the students to acquire and develop skills to design rational decisions in the discipline of human resource management. An efficient HR manager must guide the work force, influence their behavior and motivate them to conduct maximum towards the achievement of organizational goals. This course focuses on issues and strategies required to select and develop manpower resources.

HRES 3001 HUMAN RESOURCE MANAGEMENT L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites The basic knowledge of Human Resource Management

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Workforce is regarded as the most valuable asset of an organization. Human aspects are critical in each functional aspects of management and equally so for the effective utilization of resources. In this view, studying human resource management has a great deal of importance. This course is mainly designed for the students who are being exposed to human resourced management or the first time.

The course encompasses the various sub-functions of human resource management in the organizational context. It highlights the significance of recruitment and selection, training and development, compensation and benefits, performance management, employee welfare schemes, and contemporary issues in human resource management discipline.

Classroom activities involving lectures, discussions and case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video cases and debates. Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 4 lecture hours INTRODUCTION TO HUMAN RESOURCE MANAGEMENT

Meaning, Functions, Significance, Job Analysis, Job Evaluation, Job Design, Challenges of

HRM, HR Policies.

STRATEGIC HUMAN RESOURCE MANAGEMENT (SHRM) :Introduction, Strategic HR

systems, Strategic role of HR and Strategic HR business implications.

Unit II: 4 lecture hours

HUMAN RESOURCE PLANNING

Introduction to HRP, Various Methods of HRP, Forecasting and HR Effectiveness.

Unit III: 4 lecture hours

RECRUITING, SELECTING & SOCIALIZING

Policy Issues, Sources of people, Selection process & tests, Socialization,

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Unit IV: 4 lecture hours

TRAINING & DEVELOPING WORKFORCE

Concept, Need of Training & Development, Methods of Training & Development,

Importance & evaluation of training & development, Principle of learning,

Unit V: 4 lecture hours

PERFORMANCE MANAGEMENT SYSTEM

Definition, Importance, objectives, Components and Methods of performance management

system.

Unit VI: 4 lecture hours COMPENSATION MANAGEMENT

Principal compensation issues, Job evaluation, Job Description and Job Specification, Pay-

structures, Individual & group incentives,

Unit VII: 4 lecture hours

INTERNAL MOBILITY

Introduction, Career Planning and Development.

Unit VIII: 4 lecture hours

SOCIAL SECURITY AND LABOUR WELFARE

Concept of Social Security, Significance of Workers Participation in Management and

Various social security legislations in India.

Unit IX: 4 lecture hours

CONTEMPORARY ISSUES IN HUMANA RESOURCE MANAGEMENT

Competency Mapping, HR Outsourcing, Knowledge Management and Learning

Organizations.

Text Books

1. Dessler, G., &Varrkey, B. (2011). Human Resource Management, 15e. Pearson Education India. 2. Thornton III, G. C., & Rupp, D. E. (2006). Assessment centers in human resource management:

Strategies for prediction, diagnosis, and development. Psychology Press. 3. Rao, V. S. P., & Krishna, V. H. (2009). Management: Text and cases. Excel Books India. 4. Saiyadain, M. S. (2003). Organisational behaviour. Tata McGraw-Hill Education.

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Reference books

1. Aswathappa, K. E. M. A. L. (2005). Human resource and personnel management. Tata McGraw-Hill Education.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components MSE IA(Presentation/Assignment/ etc.) ESE Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 3 1 2 2 PO 2 3 3 3 3

PO 3 2 2 2 2 PO 4 3 3 3 3

Mapping between COs and Program Outcomes (POs)

Course Outcomes (COs)

POs/PSO

CO1

To develop the understanding of the concept of human resource management and to understand its relevance in organizations.

PO 1,2, 4 PSO1,2,3,4

CO2 To demonstrate the applicability of analyzing the complexities associated with management of workforce.

PO 3,7 PSO 2,3,4

CO3

To analyze the complexities associated with designing HR policies.

PO 5 PSO1,2,3,4

CO4

To demonstrate how human resource management can integrate in understanding the people aspects in organizations.

PO 1,3 PSO1,2,3,4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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PO 5 2 2 2 3 PO 6 3 3 3 3 PO 7 2 3 2 3

PO 8 2 2 3 3 PSO 1 3 1 2 1

PSO 2 2 3 1 3 PSO 3 2 3 2 2 PSO 4 3 2 3 3

Stud

ents

will

dem

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stro

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once

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l kno

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of m

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t & it

s fu

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St

uden

ts w

ill d

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oral

and

writ

ten

com

mun

icat

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skill

s in

the

prof

essio

nal c

onte

xt

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

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nom

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nviro

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ts o

f bu

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ss

Stud

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will

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to d

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ibe

the

glob

al e

nviro

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t of b

usin

ess

Stud

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will

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sitiv

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oral

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es a

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of b

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ess

Stud

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isio

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ines

s dec

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akin

g

Stud

ents

will

be

able

to a

pply

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of b

usin

ess

conc

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and

func

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in

an in

tegr

ated

man

ner

Stud

ents

will

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ual d

omai

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e av

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Stud

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Stud

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Stud

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

HRES

3001

Human

Resource

Management

3 3 3 3 2 3 3 3 1 1 3

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Model Question Paper

Name:

Enrolment No:

Course: HRES3001– Human Resource Management Programme: BBA (AVO) Semester: VI Time: 03 hrs. Max. Marks:100 Instructions: Attempt any three questions from Section A (each carrying 6 marks); any Two Questions from Section B (each carrying 10 marks). Section C is Compulsory (carrying 16 marks).

Section A ( attempt all)

1. Define strategic human resource management with an example. [6] CO3

2. Differentiate between incentives and perquisites. [6] CO1 3. Describe training need assessment process [6] CO2 4. What is competency development?

[6] CO4

SECTION B (Attempt all) 4.

Q1 Why training need assessment (TNA) is significant? Explain the following two cases in light of TNA with a rationale. Case 1: The newly appointed Senior Executive at Madrid Sports Group believed that the training he attended could not meet his work responsibilities.

Case 2: The Manager of Merengues Club believes that the competency gained through learning programme has improved his performance.

[10]

CO1 CO2

5. Q2 Elucidate knowledge management. Explain the importance of KM in light of below-mentioned examples. Case 1: Mr. Varane joined the HR department of Blancos in 2017. The CHRO asked him to work with the other three HR executives of the department. The executives were reluctant to share any knowledge with Varane. This led to serious challenge for Varane to work as he was new to

[10] CO3

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the department and without any knowledge of existing SOPs, he was not able to work. There were confusions and confrontations. There was no knowledge repository to answer his queries either. (5 marks)

Case 2:Blancos, later developed an integrated system to provide a centralized repository for HR executives to raise any query and get an instant response. Varane was able to perform effectively and receive appreciation from his supervisor. (5 marks)

6. Attempt any four question:

1. Differentiate between recruitment and selection. Explain different modes of external sources of recruitment. 2. Explain different methods of job evaluation 3. Explain HRP with an example 4. Describe performance management system. Discuss 360 degree method. 5. Discuss the significance of compensation administration. 6. Explain- Job description Job design Job specification

[40]

CO1 CO2 CO3 CO4

SECTION C is Compulsory Background: Carvajal is a supervisor in a commercial tool room in the

machining section of Blancos Industries Ltd. for the past seven years. He is a diploma holder in Mechanical Engg., joined as an apprentice trainee and has grown to be a supervisor. During all these years in the company, he had no occasion to attend any supervisory development programme and his concentration has been only on the technical aspects of his job. The present works manager has seen Carvajal grow from apprentice to supervisor and yet to reconcile with the change of responsibilities and designation of Rajesh.

Case Situation: On a particular day Carvajal had prepared schedule for the day for all the machines and on the jig-boring machine, the top priority was for a job from HAL. When Carvajal came for his round, he was surprised to see that the operator had loaded some other job then the job from HAL on the jig-boring machine. At this Carvajal was annoyed and the following conversation took place:

Manager to Operator: Please take up this HAL job immediately. It is a top priority.

Operator: Work Manager (WM) has given me another job. Only after finishing this, I can take up HAL job.

Manager: I do not want to hear all that. WM has told me that anything else

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has to be stopped and the HAL job has to be taken up first.

Operator: Agreed---- when you say a job is urgent I always take it up immediately. But, what have you done about my increment which has been due for three months?

Manager: These things----- I am not answerable. The management is responsible. However, you are not the only person with such a grievance, there are many more, I am helpless. I suggest you go and sort it out with the WM.

Operator: Being supervisor it is your duty to sort out my problems, as I report to you.

Manager: Do not tell me my job. I am not interested and as I have told you, you may sort out your problem with the WM and now I do not care whether you take up this HAL job or not. I will simply report to higher authorities about your misconduct. Let them do what they want. Do not come back to me crying again.

7. Draw a managerial action plan to combat the present challenge [8] CO3

8. Recommend a managerial action plan to prevent such an episode in the future.

[8] CO4

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Course Objectives

To help the students understand basic travel and tourism functions. To enable students to apply these concepts. To make the students analyse the role of travel agency and operators in tourism. To enable students to evaluate the work culture and principles of the industry.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding of the tourism industry. CO2. Apply the concepts to understand the functions of tour and travels. CO3. Analyse the rationale behind tourists handling process. CO4. Integrate practical aspect of tourism and travel agencies.

Catalog Description

The main objective of Airport functions of Airlines course is to familiarize students with the basic understanding of travel and tourism.

This will also help students to have an understanding of standard functioning and procedures being followed by the travel agencies and operators .This would help to develop analytical ability of students.

The course focuses on identification of basic tourism functions and to develop understanding of the industry.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates.

TRAV 2003 Travel agency and Tour operations L T P C

Version 1.0 3 0 0 3

Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites -

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 6 lecture hours

Introduction to the tourism industry, promotion of tourism

Unit II: 6 lecture hours Types of tourism, importance to the Indian economy. Unit III: 6 lecture hours Introduction to tourism subordinating parties. Unit IV: 6 lecture hours Introduction to travel agency and tour operators Unit V: 6 lecture hours Work profile of the subordinating parties, functioning and delivering services. Unit VI: 6 lecture hours Future Scope of career in travel and tourism, challenges in business

Text Books

3. Buhalis, D., & Laws, E. (Eds.). (2001). Tourism distribution channels: Practices, issues and transformations. Cengage Learning EMEA.

Reference Reading

1. Cavlek, N. (2002). Tour operators and destination safety. Annals of tourism research, 29(2), 478-496.

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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2. del Bosque, I. A. R., San Martín, H., &Collado, J. (2006). The role of expectations in the consumer satisfaction formation process: Empirical evidence in the travel agency sector. Tourism Management, 27(3), 410-419.

Modes of Evaluation: Quiz/Assignment/ presentation/ Written Examination Examination Scheme:

Examination Scheme:

Components MSE IA ESE Weightage (%)

20 30 Test (10 Marks) Group Presentation (10 Marks) Individual Presentation (10 Marks)

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs) Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Demonstrate conceptual understanding of the tourism industry. PO 1,2, 4, PSO1, 2

CO 2

Apply the concepts to understand the functions of tour and travels. PO 2,3,4,8, PSO1,3

CO 3

Analyse the rationale behind tourists handling process.

PO 3,4,6,7 PSO3,4

CO 4

Integrate practical aspect of tourism and travel agencies PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

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Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t & it

s fu

nctio

nal a

reas

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nviro

nmen

ts o

f bu

sine

ss

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sen

sitiv

ity to

war

ds e

thic

al a

nd m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in

an in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecisi

on m

akin

g in

avi

atio

n se

ctor

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed

man

ner

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skill

s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 2003 Travel

agency and Tour operations

1

1

1

1

2

2

1

1

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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MODEL QUESTION PAPER

Course : TRAV 2003 – Travel Agency and Tour Operators

Program: BBA AVO Semester – IV Duration – 3 hrs Max. Marks : 100

Section A (20 marks) Q.1Define

a) Tour operators 5x4=20 marks.

CO1

b) Travel agency CO1

c) Consolidators CO1

d) Agency income CO1

SECTION B (20 Marks)

1 Write in brief the marketing strategies of the travel agency.

(5x4= 20 marks)

CO 2

2 Explain types of travel agency. CO 2

3 Differentiate between a guide and an escort. CO 4

4 Explain different modes of transportation. CO 2

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SECTION C (30 marks)

1 Explain the importance of travel agencies in tourism sector.

(2x15= 30marks)

CO 4

2 How is travel agency and tour operators two different domain? Explain with examples.

CO 2

SECTION D (30 marks)

1 Explain the insurance criteria for the tour operators and why do you think the need of insurance arose?

(2x15=30 marks)

CO4

2 Explain the statement ‘ Travel Agency in 21st century’. CO4

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Course Objectives

1. To help the students to understand the scope & need for tourism enterprise planning planning. 2. To enable students to apply these concepts at the airports or terminals. 3. To provide the students to analyse specific aviation process planning demands for further

action. 4. To enable students to synthesize related information and evaluate options for the most logical

and optimal solution.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding on the various process in aviation industry. CO2. Apply the concepts and develop various skills for setting up tourism and other components of tourism enterprises. CO3. Analyse the needs of inputs used for functioning in enterprises. CO4. Integrate functional aspect of tourism.

Catalog Description

The course will provide the student with the requirement for setting up a tourism enterprise

and the various components of travel management. It will also give information to the students

for the various tourism organisations which are working in India and worldwide.Objective of

the study is the student should become aware how to set up their own tourism enterprise.The

course focuses on identification of critical issues and framing of strategies & scenarios required to select

and develop scarce resources.

Classroom activities involving lectures, discussions & case studies (topped up with role play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates.

TRAV 2004 TOURISM ENTERPRISE PLANNING L T P C

Version 1.0 3 0 0 3

Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites -

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content Unit I: 6 lecture hours

Scope of tourism: introduction, role of tourism, advantages and disadvantages of industry.

Unit II: 6 lecture hours Enterprise: introduction, meaning of enterprises, Entrepreneurship

Unit III: 6 lecture hours Business: identifying business opportunities, Selection of Business Idea (Project Appraisal), Deciding of a Business Model

Unit IV: 6 lecture hours Regulatory framework: How to establish the Tourisms Enterprise, Obtaining permission from various regulatory authorities of the Tourism Enterprise

Unit V: 6 lecture hours IMPORTANT TOURISM ORGANIZATIONS: Structure of Tourism Enterprise, World Tourism Organization, National Tourism Organization, State Tourism organization, Private Tourism Organization.

Unit VI: 6 lecture hours MANAGEMENT: Human Resource of Tourism Enterprise, Financing of Tourism Enterprise, a) Long Term, b) Short Term, Marketing of Tourism Enterprise, Strategic Management of Tourism Enterprise. Text Books

1. Bazargan, M. (2016). Airline operations and scheduling. Routledge.

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Wu, C. L. (2010). Airline operations and delay management. Ashgate Publishing Limited References: Swarbrooke, J., & Page, S. J. (2012). Development and management of visitor attractions. Routledge.

Modes of Evaluation: Quiz/ Project submission/ presentation/ Class room and case discussion/ Written Examination Examination Scheme:

Components MSE IA(Group Project Presentation/ Submission Case Study and class discussion)

ESE

Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs/PSO

CO 1

Demonstrate conceptual understanding on the various process in aviation industry

PO 1,2, 4 PSO1,2,3,4

CO 2

Apply the concepts and develop various skills for setting up tourism and other components of tourism enterprises.

PO 3,7 PSO 2,3,4

CO 3

Analyse the needs of inputs used for functioning in enterprises. PO 5 PSO1,2,3

CO 4

Integrate functional aspect of tourism. PO 1,3 PSO1,2,3,4

Program Outcomes/Course Outcomes mapping

COURSE OUTCOMES

CO1 CO2 CO3 CO4

PO1 1 2 2 2

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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PO2 1 2 2 2

PO3 2 2 2 2

PO4 2 2 1 1

PO5 2 1 2 1

PO6 1 2 1 2

PO7 1 1 2 2

PO8 2 2 2 2

PSO1 3 3 3 3

PSO2 3 3 2 3

PSO3 3 3 3 3

PSO4 3 3 3 2

Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t & it

s fu

nctio

nal a

reas

Stud

ents

will

dem

onst

rate

eff

ectiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills i

n th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams

and

dem

onst

rate

team

bui

ldin

g ca

pabi

litie

s

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic e

nviro

nmen

ts o

f bu

sine

ss

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sen

sitiv

ity to

war

ds e

thic

al a

nd m

oral

issu

es a

nd h

ave

abili

ty to

add

ress

them

in th

e co

urse

of b

usin

ess

Stud

ents

will

be

able

to a

pply

dec

isio

n-su

ppor

t too

ls to

bus

ines

s dec

isio

n m

akin

g

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess

conc

epts

and

func

tions

in

an in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed

man

ner

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skill

s fo

r app

ropr

iate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 2004

Tourism Enterprise Planning

1

1

1

1

2

2

1

1

2

3

3

3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

216

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

MODEL QUESTION PAPER

Course : TRAV 2004 - Tourism Enterprise Planning

Program/course: BBA (AVO) Semester – IV Duration : 3 hrs Max. Marks : 100

Instructions: Attempt all questions from Section A (each carrying 1 marks); any Five Questions from Section B (each carrying 5marks). Two from Section C (each carrying 15 marks). One from Section D (each carrying 30 marks)

Section A (All Questions are Mandatory)

1 TAAI [1] CO 1

2. IATO [1] CO 1

3. UFTAA [1] CO 1

4. WTTC [1] CO 1

5. ASTA [1] CO 1

6. PATA [1] CO 1

7. IAPA [1] CO 1

8. UNWTO [1] CO 1

9. CIP

[1] CO 1

10. DTO [1] CO 1

11. Name the association of Airlines of the world. [1] CO 1

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

217

12. Name the government body which is responsible for the development of Tourism in India

[1] CO 1

13. Name the world wide association of Hotel and Restaurants. [1] CO 1

14. Name the authority in India for taking approval to start Tourism enterprise. [1] CO 1

15. Where is the headquarters of UNWTO? [1] CO 1

SECTION B -Short Notes 1. What are Economic and non-economic Activities? [5] CO 2

2. Write short note on the contribution of Tourism in the economic growth of a country. [5] CO 2

3. Describe the role of UNWTO in the development of Tourism in the world. [5] CO 2

4. Describe the definition of an Enterprise with examples. [5] CO 2

5. Explain the difference between domestic and international tourism. [5] CO 2

6. Write short note on the trends of tourism development. [5] CO 2

SECTION C – Answers any 2 (Long Answers) 1. What are the contributing factors for the tourism industry? 15 CO 2,3 2. Explain the definition of Business and the features of a business?

15 CO2,3,

4 3. Write down the procedure for taking approval to start the Tourism Enterprise in

India. 15 CO 2,3

4. Explain in detail the TYPES OF ECONOMIC ACTIVITIES. 15

SECTION D

Answer the following

CO 4

1. If you are given a chance to setup a business in tourism industry what business would you go for and give the steps to execute your plan.

[30]

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

218

Course Objectives

1. To help the students understand various services provided under Ground Handling operations. 2. To enable students to apply these concept in operational or field areas. 3. To make the students analyse the functioning of Ground Handling companies. 4. To enable students to reasonably evaluate problems confronting GH companies.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding of the scope of Ground Handling Operations in aviation

industry. CO2. Analyze the challenges faced by Ground Handling companies while providing services to the

clients. CO3. Understand the work culture of Ground Handling organizations and analyze regulatory

framework prevalent in the industry. CO4. Exhibit rational understanding of business relations between ground handling companies and

airlines.

Catalog Description

The main objective of Airport functions of Airlines course is to familiarize students with the basic understanding of Ground Handling Business model.

This will also help students to have an understanding of the work culture and challenges confronting Ground Handling Business.

The course focuses on identification of Ground Handling structure and functioning and to develop understanding of resource management in operations to maximize revenue.

Classroom activities involving lectures, discussions & case studies (topped up with role-play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates.

TRAV 2005 GROUND HANDLING OPERATIONS L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites Understanding of Aviation Operations

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

219

Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc. Course Content

Unit I: 6 lecture hours

Ground Handling overview – Meaning and importance - IATA SAFETY AUDIT for GROUND OPERATIONS (ISAGO) – Airport Operations Control Centre – Role of Turn-Around Coordinator – Ground Handling Equipment

Unit II: 6 lecture hours Passenger Handling – Check In and security – Transfer and Transit Passenger handling – Special Category of Passengers – Passenger Embarkation/Disembarkation – Role of Human Factors Unit III: 6 lecture hours Baggage handling procedures –Baggage types – World Tracer – Dangerous Goods in Baggage Unit IV: 6 lecture hours Cargo and Mail handling procedures – Special cargo – Dangerous Goods – Aircrafts Holds Unit V: 6lecture hours Ramp handling procedures – Aircraft Loading/Unloading – Interior and exterior cleaning – Regulatory authorities – MOCA, BCAS, DGCA Unit VI: 6 lecture hours Load Control Procedures – Process flow – Aircraft Weight & Balance Principles – Centralized Load Control

Text Books

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

220

1. Bazargan, M. (2016). Airline operations and scheduling. Routledge. 2. Wu, C. L. (2010). Airline operations and delay management. Ashgate Publishing Limited.

Reference Reading

1. Wells, A. T. (1992). Airport planning & management.

Modes of Evaluation: Quiz/Assignment/ presentation/ Written Examination Examination Scheme:

Examination Scheme:

Components MSE IA ESE Weightage (%)

20 30

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs) Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Demonstrate conceptual understanding of the scope of Ground Handling Operations in aviation industry.

PO 1,2, 4, PSO1, 2

CO 2

Analyze the challenges faced by Ground Handling companies while providing services to the clients.

PO 2,3,4,8, PSO1,3,4

CO 3

Understand the work culture of Ground Handling organizations and analyze regulatory framework prevalent in the industry.

PO 3,4,6,7 PSO1,3,4

CO 4

Exhibit rational understanding of business relations between ground handling companies and airlines.

PO 4,5,6,8, PSO2,3,4

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Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Stud

ents

will

dem

onst

rate

stro

ng c

once

ptua

l kno

wle

dge

of m

anag

emen

t &

its

func

tiona

l are

as

Stud

ents

will

dem

onst

rate

effe

ctiv

e or

al a

nd w

ritte

n co

mm

unic

atio

n sk

ills

in th

e pr

ofes

siona

l con

text

Stud

ents

will

be

able

to w

ork

effe

ctiv

ely

in te

ams a

nd d

emon

stra

te te

am

build

ing

capa

bilit

ies

Stud

ents

will

be

able

to e

valu

ate

the

lega

l, so

cial

and

eco

nom

ic

envi

ronm

ents

of b

usin

ess

Stud

ents

will

be

able

to d

escr

ibe

the

glob

al e

nviro

nmen

t of b

usin

ess

Stud

ents

will

dem

onst

rate

sens

itivi

ty to

war

ds e

thic

al a

nd m

oral

issu

es

and

have

abi

lity

to a

ddre

ss th

em in

the

cour

se o

f bus

ines

s St

uden

ts w

ill b

e ab

le to

app

ly d

ecis

ion-

supp

ort t

ools

to b

usin

ess

deci

sion

mak

ing

Stud

ents

will

be

able

to a

pply

kno

wle

dge

of b

usin

ess c

once

pts

and

func

tions

in a

n in

tegr

ated

man

ner

Stud

ents

will

dem

onst

rate

con

cept

ual d

omai

n kn

owle

dge

of th

e av

iatio

n se

ctor

Stud

ents

will

app

ly d

ecis

ion-

supp

ort t

ools

to d

ecis

ion

mak

ing

in a

viat

ion

sect

or

Stud

ents

will

app

ly c

once

ptua

l kno

wle

dge

of a

viat

ion

sect

or in

an

inte

grat

ed m

anne

r

Stud

ents

will

dem

onst

rate

em

ploy

able

and

dep

loya

ble

skill

s fo

r ap

prop

riate

role

s in

man

agem

ent

Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 2005

Ground Handling Operations

1

1

1

1

2

2

1

1

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

223

MODEL QUESTION PAPER

Course : TRAV 2005 – Ground Handling Operations Program: BBA AVO Semester – V Durations – 3 hrs Max. Marks : 100

Section A (20 marks) Q.1 (a to J) carries 2 marks each for correct answer. Please select the most appropriate

answer. There is no negative marking

a) PRM

(2*10=20 marks)

CO1

b) LHO CO1 c) DOW CO1 d) UCM CO1 e) RFL & RFW CO1 f) PEM & PES CO1 g) VAL CO1 h) HEG CO1 i) ISAGO CO1 j) What is the Base Dimension of PAJ & PMC CO2 SECTION B (20 Marks)

Attempt all 4 question, each question carries 5 marks only

1 Describe in brief any five types of Special Cargo.

(5*4= 20 marks)

CO 2 2 Describe in brief the role of Turn Around Coordinator. CO 4 3 Briefly describe what is Centralized Load Control and its

main Advantages. CO 3

4 Explain what is Unaccompanied Deportee and Accompanied Deportee.

CO 3

SECTION C (30 marks) (Attempt any 3 question, each question carries 10 marks only)

1 Describe the Passenger Embarkation & Disembarkation process.

10 Marks

CO 3

2 Describe any five types of Ground Handling equipment CO 3 3 What are Dangerous Goods? Identify its Nine Classes by

giving appropriate examples. CO 1

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

224

4 Briefly describe any 05 Types of Unit Load Device. CO 3 SECTION D (30 marks)

(Attempt both the question, each question carries 15 marks only)

1 Analyse the working of Airport Operations Control Centre.

15 marks

CO4

2 Analyse the challenges faced during the Passenger Baggage reconciliation process.

CO4

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

225

Course Objectives

1. Understand ICAO structure and basic objectives 2. Requirements of ICAO Annexure 14, Annexure 10, Annexure 11 and Annexure 4 3. General criteria affecting aircraft operations at airports 4. Application, location and characteristics of various components of an Airfield

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding of ICAO documentation CO2. Identify the basic requirements for aircraft operations at airports

CO3. Understand the basic principles of precision and non-precision approach

CO4. Analyze the importance of airport navigational aids

Catalog Description

The main objective of Aircraft navigational services course is to help the students to acquire and develop skill to understand the process of Aircraft operation at airports. With the evolution of navigational aids, international travel patterns, including sizes and structure of Aircraft, the principles of precision approach used by airports and airlines have undergone a radical change, which now caters aviation needs to their operational and logistical requirements.

The course focuses on identification of critical issues and framing of strategies & scenarios required to select and develop options to optimize airport operations.

TRAV 2006 AIRCRAFT NAVIGATIONAL SERVICES L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure The knowledge of aviation industry

Co-requisites Basic knowledge of airport operations

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Course Content

Unit I: Introduction to Aircraft Navigational Services 6 hours

Terminology - ICAO procedure design –Communication channels – Navigational basics – Documentation ICAO – Annex 14, Annex 10, Annex 4, Annex 11

Unit II: General Criteria 6 hours

Aircraft speed, temperature, and Altitude effects – Obstacle clearance principles – Establishing Altitude

Unit III: Non-Precision Approach 6 hours

Navigational System – Criteria for segment, Final approach – Obstacle Clearance Altitude – Missed approach

Unit IV: Precision Approach 6 hours

ILS & MLS – principles of precision approach – Criteria for segment – Precision segment – Collision risk

Unit V : Instrument departures 6 hours

Conventional method – General principles – Departure types – Obstacle clearance – Areas & Construction – Obstacle evaluation

Unit VI: Airport Navigational Aids 6 hours

Visual Approach Slope Indicator (VASI) – Precision Approach Slope Indicator (PAPI) – Very High Frequency (VHF) – Distance Measuring Equipment (DME) – Altimeter, Outer and Inner Marker – Decision Height Slope

Text Books

Prasad, R., &Ruggieri, M. (2005). Applied satellite navigation using GPS, GALILEO, and augmentation systems. Artech House.

Kazda, A., & Caves, R. E. (Eds.). (2010). Airport design and operation. Emerald Group Publishing Limited.

Spitzer, C. R., & Spitzer, C. (Eds.). (2000). Digital Avionics Handbook. CRC press.

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Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components MSE IA(Test/Presentation/Assignment etc.) ESE Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

MAPPING: Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Demonstrate conceptual understanding of ICAO documentation PO 1,2, 4, PSO1, 2

CO 2

Identify the basic requirements for aircraft operations at airports PO 2,3,4,8, PSO1,3

CO 3

Understand the basic principles of precision and non-precision approach

PO 3,4,6,7 PSO3,4

CO 4

Analyze the importance of airport navigational aids PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

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PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 2006

Aircraft Navigational Services

1

1

1

1

2

2

1

1

2

3

3

3

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1-Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

MODEL QUESTION PAPER

Course : TRAV 2006 – Aircraft Navigational Services Program: BBA (AVO) Semester - V Duration : 3 hrs Max. Marks : 100

I. Attempt all questions. II. Use only ink/ball pen. Sketches may be drawn using pencil.

1. Chicago convention was held from _____________to_________________.

(2)

2. ______ number of States participated in Chicago convention. (2)

3. As per Chicago Convention, to establish ICAO, how many states should have ratified the convention? (2)

4. How many regional offices of ICAO have been established? (2)

5. Who appoints the Secretary General of ICAO? (2)

6. In how many languages ICAO documents are published? (2)

7. What are the five items which constitute description of strength of pavement?(2)

8. Where shall the Aerodrome Reference Point be located and in what units it be measured and reported? (2)

9. What is the methodology to calculate aerodrome reference temperature? (2)

CO1

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10. What factors will you consider for number, siting and orientation of runways? (2)

Section B Attempt all four questions Q2. Write Short Answers

1. What are the width, distance from threshold, length and slope of inner approach surface for precision approach runway CAT II/III with code number 3 or 4?

2. A passenger terminal of 42m height needs to be constructed and is going to fall only in transitional surface of associated precision approach Cat II runway which is 60m wide. What should be its minimum distance from the centre line of runway?

3. A signalling lamp shall be capable of producing ______ , _______ and _______ signals, and of transmitting a message in any one of the three colors by Morse Code up to a speed of at least ________ words per minute.

4. Consists of two parts (a & b)

a) What shall be the dimensions of radio altimeter operating area? b) Why should the radio altimeter operating area be without undulations?

4 X 5 = 20

CO2

Group C Attempt all the questions

Q3. Long Answers.

a). Discuss the various types of non-precision approach systems.

b). Elaborate on the effects of temperature and altitude on aircraft movements.

c). Discuss the general principles of precision approach.

3 X 10 = 30

CO3

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SECTIOND Attempt all the questions

Q4. Consists of two parts

a. Define any four the following terms: I. Aerodrome

II. Runway end safety area III. Movement area IV. Intermediate holding position V. Runway

(3X5=15)

CO4

CO3

b. Based on above data find out

a) ASDA for RWY 01 b) TORA for RWY 19 c) TODA for RWY 19

Please note that displacement of threshold of both RWYs is because of obstacles in their approach path.

(3*5=15)

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Course Objectives

1. To help the students to understand the scope & need for basic econometrics and regression

Analysis 2. To enable students to apply these concepts/principals to Aviation forecasting techniques

through Practical example from Aviation. 3. To provide the students to analyse time series data and identifying trends/pattern for

further action. 4. To enable students to synthesize related information and evaluate options for the most

logical and optimal solution for revenue maximization.

Course Outcomes

On completion of this course, the students will be able to CO1. Demonstrate conceptual understanding of aviation demand forecasting techniques CO2. Apply the concepts and needs for aviation forecasting techniques and their application in

aviation to find solutions

CO3. Analyze the specific needs of inputs data used for Aviation forecasting

CO4. Integrate the optimal course of action in finalizing Aviation forecast

Catalog Description

The main objective of Aviation forecasting course is to help the students to acquire and develop skill to take rational decisions in the process of Aviation planning to meet costly Aviation Investment needs. With the evolution of statistics, international travel patterns, including sizes and structure of Aviation Markets, the principles of design and development of Airports/Airlines have undergone a radical change, which now caters aviation needs to their operational and logistical requirements.

As an efficient Airline planning manager, he must be able to use the tools like forecasting, quantitative analysis, time series analysis and making short term, medium term, long term forecasting& in the end guide the planning team to create an acceptable & implementable business plan in for aviation.

TRAV 2007 AVIATION DEMAND FORCASTING L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure The knowledge of basic statistics and aviation business.

Co-requisites Basic knowledge of general Management

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The course focuses on identification of critical issues and framing of strategies & scenarios required to select and develop options for plansfor use of scarce resources.

Course Content Module I: Introduction to Demand Forecasting

Unit I: Demand Forecasting 6 hours

Definition of Demand

Role of Demand in Industry &Service planning

Role of demand in Infrastructure planning

Role of demand in Financial & Manpower planning

Unit II: Forecasting 6 hours

Introduction to Forecasting

Relationship between forecasting, planning and Decision making

Meaning of Demand forecasting

Unit III: Demand Forecasting Methods 6 hours

Qualitative

Quantitative

Unit IV: Quantitative Demand Forecasting Methods: Regression model 6 hours

Introduction

Simple Linear regression model

UnitV: Time series forecasting Methods 6 hours

Auto regression

Moving average

UnitVI: Qualitative Methods 6 hours

Experts Judgments Delphi technique

Text Books

Hyndman, R. J. (2011). Business forecasting methods. In International Encyclopedia of Statistical Science (pp. 185-187). Springer Berlin Heidelberg.

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Makridakis, S., Wheelwright, S. C., & Hyndman, R. J. (2008). Forecasting methods and applications. John wiley& sons.

Render, B., & Stair Jr, R. M. (2006). Quantitative Analysis for Management, 12e. Pearson Education India.

Newbold, P. (1984). A Practical Guide to Box-Jenkins Forecasting.

Evans, M. K. (2002). Practical business forecasting. John Wiley & Sons.

Enders, W. (2008). Applied econometric time series. John Wiley & Sons.

Brockwell, P. J., & Davis, R. A. (2016). Introduction to time series and forecasting. springer.

Modes of Evaluation: Quiz/Assignment/ presentation/ extempore/ Written Examination Examination Scheme:

Components MSE IA(Test/Presentation/Assignment etc.) ESE Weightage (%) 20 30 50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs)

MAPPING: Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Demonstrate conceptual understanding of aviation demand forecasting techniques

PO 1,2, 4, PSO1, 2

CO 2

Apply the concepts and needs for aviation forecasting techniques and their application in aviation to find solutions

PO 2,3,4,8, PSO1,3

CO 3

Analyze the specific needs of inputs data used for Aviation forecasting PO 3,4,6,7 PSO3,4

CO 4

Integrate the optimal course of action in finalizing Aviation forecast PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

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Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

UNIVERSITY OF PETROLEUM & ENERGY STUDIES

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Stud

ents

will

dem

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rate

stro

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once

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 2007

Aviation Demand Forecasting

1

1

1

1

2

2

1

1

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

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Model Question Paper

Name:

Enrolment No:

Course : TRAV 2007 - Aviation Demand Forecasting Program: BBA (AVO) Semester: V Duration – 3 hrs Max. Marks: 100

Section A (Attempt All)

Q.1.

(i) Forecasting (2) CO 1

(ii) Long term forecast (2) CO 2

(iii) Time series data (2) CO 1

(iv) Dependent variable (2) CO 3

(v) Coefficient of determination (2) CO 1

(vi) Parameters & Statistics (2) CO 3

(vii) SLRM (2) CO 3

(viii) Coefficient of correlation (2) CO 3

(ix) Dummy Variable (2) CO 1

(x) Short term forecast (2) CO 1

Section-B

(Attempt any 4) Q.1. 1. Use this data to develop a regression model to predict cost by number of

passengers. Interpretate the regression coefficient. The data is showing the

costs and associated number of passengers for twelve 500-mile commercial

(5) CO 2

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airline flights using Boeing 737s during the same season of the year.

∑ 𝑥𝑦 = 68.745, ∑ 𝑥 = 1689, X = 77.5, Y = 4.73

Q.2. What is the difference between quantitative and qualitative approach of

forecasting?

(5) CO 3

Q.3. What is the Relationship between forecasting, planning and decision-making? (5) CO 2

Q.4. Describe the factors affecting aviation demand forecasting? (5) CO 2

Q.5. What is Jury expert opinion method of demand forecasting? (5) CO 3 Section-C

(Attempt all) Q.1. How Delphi method can be used for aviation demand forecasting. (10) CO 4 Q.2. 2. Discuss the role of forecasting in financial planning. (10) CO 2

Q.3. 2. Fit a trend line for this data using regression model.

Year Intl. Passengers (thousands) 2005 92.515 2006 94.884 2007 98.226 2008 99.563 2009 99.701 2010 103.211 2011 107.823 2012 116.442 2013 136.193 2014 163.274 2015 190.876 2016 215.569 2017 248.538

(10) CO 3

Section-D (Attempt All)

a) Can amount of Freight be predicted using regression analysis? Given

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table represents FREIGHT (In Thousand MT) and GDP of India.

Establish linear regression model and determine these followings-

FREIGHT (IN Thousand MT) GDP of India 649.369 448.722

681.21 482.598

705.58 502.142

699.15 533.197

797.414 580.362

846.145 602.654

854.276 631.726

979.359 655.756

1068.303 707.301

1278.472 763.340

1397.302 834.215

1550.906 911.496

1714.978 1000.835

1701.985 1039.778

Q.1. (10) CO3

Linear regression model

Q.2. R2 (10) CO 4

Q.3. Predict freight amount when GDP is 1200. (10) CO 4

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COURSE OBJECTIVES

1. To help the students understand basic concept of airside capacity. 2. To enable students to apply these concepts in airports operations. 3. To make the students analyse the role of factors affecting capacity enhancement. 4. To enable students to develop their strategic business planning skills.

B. COURSE OUTCOMES

CO1. Demonstrate conceptual understanding of the airport capacity management. CO2. Apply the concepts to understand both terminal and airside capacity management. CO3. Analyse the rationale behind capacity enhancement principles and process. CO4. Integrate practical aspect of airport capacity management to enable better understanding

forecasting process.

Catalog Description

The main objective of Airport functions of Airlines course is to familiarize students with the basic understanding of Ground Handling Business model.

This will also help students to have an understanding of the work culture and challenges confronting Ground Handling Business.

The course focuses on identification of Ground Handling structure and functioning and to develop understanding of resource management in operations to maximize revenue.

Classroom activities involving lectures, discussions & case studies (topped up with role-play) will be designed to encourage students to get involved and absorb & assimilate inputs. These activities will also be supplemented by group discussions, cooperative group solving problems, analysis of video scenes and debates.

TRAV 2008 AIRPORT CAPACITY MANAGEMENT L T P C Version 1.0 3 0 0 3 Pre-requisites/Exposure Senior secondary level knowledge

Co-requisites Understanding of Aviation Operations

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Class participation is a fundamental aspect of this course. Students will be encouraged to actively take part in all group activities and to give an oral group presentation. Students will be expected to interact with media resources, such as, web sites, videos, DVDs, and newspapers etc.

Course Content

Unit I – Introduction to Airport Capacity Management 7hrs

-Airport as a Business – Stakeholders goals and objectives – market imperfections - Uncertainity

Unit II – Strategic airport planning 7hrs

Strategic view of airport planning – Competition – Air demand

Unit III – Airport capacity parameters 7hrs

Airport terminal capacity – Airport airside capacity – Air passenger airport choice

Unit IV – Capacity enhancement principles and processes 7hrs

Forecasting in system planning context –capacity enhancement process and principles – Identification and Team work

Unit V – Regulatory framework 4hrs

Recommendations of ICAO / ACI / IATA / DGCA

Unit VI – Case Studies 4hrs

Heathrow airport – Mumbai airport – Geneva airport

Text Books

1. Odoni, A., & De Neufville, R. (2003). Airport systems: Planning, design, and management. McGraw-Hill Professional.

Reference Reading 1.Wells, A. T. (1992). Airport planning & management.

Modes of Evaluation: Quiz/Assignment/ presentation/ Written Examination

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Examination Scheme:

Examination Scheme:

Components MSE IA ESE Weightage (%)

20 Group presentation(10) Quiz(10)

Class test(10)

50

Relationship between the Course Outcomes (COs) and Program Outcomes (POs) Mapping between COs and POs

COURSE OUTCOMES ( COs )

POs

CO 1

Demonstrate conceptual understanding of the airport capacity management.

PO 1,2, 4, PSO1, 2

CO 2

Apply the concepts to understand both terminal and airside capacity management.

PO 2,3,4,8, PSO1,3,4

CO 3

Analyse the rationale behind capacity enhancement principles and process.

PO 3,4,6,7 PSO1,3,4

CO 4

Integrate practical aspect of airport capacity management to enable better understanding forecasting process

PO 4,5,6,8, PSO2,3,4

Program Outcome / Course Outcome mapping

Course

Outcomes

CO 1 CO 2 CO 3 CO 4

PO 1 1 1 1 1

PO 2 1 2 1 1

PO 3 1 1 1 2

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PO 4 2 1 1 1

PO 5 2 2 1 1

PO 6 1 2 2 1

PO 7 1 1 1 2

PO 8 1 2 1 1

PSO 1 2 2 2 3

PSO 2 3 3 3 2

PSO 3 3 3 3 3

PSO 4 3 3 3 3

Stud

ents

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its

func

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Course Code

Course Title

PO 1

PO 2

PO 3

PO 4

PO 5

PO 6

PO 7

PO 8

PSO 1

PSO 2

PSO 3

PSO4

TRAV 2008

Airport Capacity Management

1

1

1

1

2

2

1

1

2

3

3

3

1 – Weakly mapped 2 – Moderately mapped 3 – Strongly mapped

Course : TRAV 2008 - Airport Capacity Management

Program: BBA (AVO) Semester - V Duration – 3 hrs Max. Marks: 100

Section-A (Attempt all the questions)

Q1. Answer the following questions (a to e abbreviations) a) TORA b) RESA c) LDA d) LAHSO e) CAPEX f) What is a catchment area? g) Define Movement area on airside. h) What is Displaced Threshold? i) Why a Wind Rose Diagram is used? j) What are the assumptions while calculating basic runway

length?

10 X 2= 20

CO1

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Section B Attempt all four questions

Q2. Write Short Answers

I. What are the Operating Expenditure at airports? II. Describe the general principles of airport planning.

III. Explain the various types of runways systems. IV. What is the difference between Visual and Instrument

flight rules?

4 X 5 = 20

CO3

SECTION C Attempt all the questions

Q3. Long Answers. Explain the statement “Airport capacity is not a clear-cut phenomenon, with many different definitions depending on the point of view adopted”.

a) Describe any three types of airport terminal design.

b) Explain the revised IATA Level of Service concept for airport

terminals.

3 X 10 = 30

CO2

SECTION D

Q4.Attempt both the questions

Case Study

A proxy that that can be used to indicate airport congestion is given by airport departure delays. Congestion indeed causes delays, but not all delays are caused by congestion. The airline companies themselves are by far the main contributors for delays, causing in Europe approximately 50% of late departures (Murillo and Carlier, 2006). Airports are considered to be responsible for delays in 19% of the

2 X 15 = 30

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cases, en route problems account for 11%, adverse weather is a serious factor with 13%, security procedures are responsible for 4% of the delays and a residual 3% for all other problems. Each of these factors on itself can cause major temporary problems, like the terror alert in the UK in August 2006 (Sobie and Field, 2006). The relative share of airport related delays compared to en route delays tends to increase by the years (Murillo and Carlier, 2006). Most delays (86.8% in July 2005) at European airports were limited to maximum four minutes, but more serious are the delays between 5-15 minutes (6.6%) and those between 16-30 minutes (4.6%).

Although a major capacity crunch is expected in the longer run (Communication from the Commission, 2006), still sufficient overall capacity is actually available at most airports if flight departures and arrivals could be distributed evenly over the operational hours of the airport. Most runways can handle up to 30 to 50 movements per hour, which means approximately 250,000 movements per year/runway if the airport is fully operational during 18 hours a day.

The main congestion problems on most major airports are caused by peak hours, which typically cause delays in the morning, around noon and during the evening. Delays during morning peaks can even cause a cascade impact and additional reactionary (Eurocontrol, 2007, ATFCM) delays for the full day or even more when international connecting flights are involved (Murillo and Carlier, 2006). Peak related delays should not be solved primarily by expanding airport infrastructure, but by optimising operational practices, which is the responsibility of airport operators, airlines, and air traffic control (Eurocontrol, 2007, ACE, vol. 1).

Runways legally are not allowed to be used for take off and landing as long as the runway is not vacated by another airplane. Consequently aircraft should minimize runway occupancy time (ROT) in order to make the departure or landing of another aircraft possible. Estimates have been made that reducing ROT can increase runway capacity between 5 % for single runway airports up to 15 % in case of multiple-runway airports (Eurocontrol, 2003). For the departure ROT is the average reaction time to take-off clearance 11 seconds at major European airports. By reducing this to 7 seconds, two extra departures per hour are possible (Eurocontrol, 2003). An airport with 18 operational hours could handle 36 extra flights a day, or 13,140 flights

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per year, or about 1.3 million extra passengers when each aircraft carries on average 100 passengers. A technical constraint is the spool up time that aircraft engines need between idling and take off power. Especially the large turbofan engines of twin wide bodies, such as the Boeing 777 and the Airbus 330, need more spool up time than narrow bodies, such as the Boeing 737 and the Airbus 319/320/321. Priority take off clearance should be given to aircraft with lower spool up times. Landing ROT refers to the time an aircraft needs between touchdown and vacating the runway via the taxiway system. The configuration of the taxi exits affects airport capacity (Mohleji, 2001). Right angle exit taxiways require slow groundspeeds for safety reasons (Eurocontrol, 2003). A Boeing 747 for instance needs to slow down to 5 – 10 knots to vacate the runway, becoming 5 – 6 knots in wet conditions. A solution for this is offered by the rapid exit taxiways (RETs), with angles of exit between 30 to 60 degrees. Exit speeds are much higher, which reduces landing ROT. A Boeing 747 needs to slow down to only 30 – 40 knots, and to 20 – 30 knots in wet conditions. Most runways on major congested airports in the world are actually already equipped with RETs or are in the process of implementing new ones. Recent examples are the new RETs on the landing runway 33 of Madrid-Barajas and on the runways 07 and 25 of Barcelona El Prat. Aircraft on the ground can be subject to delays as well caused by numerous non runway factors (Eurocontrol, 2007, ACE, vol. 3). Typical delays can happen already at the gate by late gate announcements and gate openings, slow ground handling activities such as cleaning, refuelling, boarding of catering, and late push back clearance received from ATC. Start up and taxi clearance should be given by ATC before push back is terminated. Where multiple push backs are scheduled at the same time, priority should be given to aircraft that can vacate the airport environment in less time, for instance by using shorter runways, intersection take offs, early turns after take off, etc. During taxi, and definitely before reaching the holding point, cockpit crew should have received and copied the IFR (instrument flight rules) clearance, including the SID (standard instrument departure) and the en-route clearance.

A. Analyse the reasons for runway congestions at airports.

B. Analyse the role of RET in reducing the congestion at runways.

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