Bachelors of Arts in Journalism and Mass Communication

1

SANJEEV AGRAWAL GLOBAL EDUCATION

SAGE UNIVERSITY, BHOPAL

Bachelors of Arts in Journalism and Mass Communication

(BA JMC)

3 Years Degree Program

School of Journalism and Mass Communication

SAGE UNIVERSITY BHOPAL

Annexure - 3.2

2

Bachelor of Arts in Journalism and Mass Communication

(BA JMC)

3 Years Degree Program

About the Program:

Bachelor of Journalism and Mass Communication (BA JMC) provides opportunities to students to study variety

of subjects in the field of Mass Communication ranging from print, online, web and broadcast media. This

course has divided into six semesters in duration of 3 years; BJMC gives hands on training in reporting, writing,

creative writing broadcasting, films and critical thinking in order to create media professionals who are at par

with the media industry. We provide highly professional environment such as community radio station,

Newsroom studio to the broadcast media aspirants. We also provide highly equipped media lab for editing and

designing news for electronic as well as print media. The program follows CBCS (Choice Based Credit System)

which encourages inter-disciplinary approach allowing student to choose any subject of their choice offered by

various departments. This allows students to get a degree in Journalism and Mass Communication.

Program Educational Objectives (PEOs)

PEO-1: After the completion of the course, the student will be industry ready to successfully merge into

the existing industrial requirements.

PEO-2: The course will open avenues for students to pursue the career in Print and Electronic, Radio and

TV Production, Films, Integrated Marketing, Advertising, etc.

PEO-3: To equip students with the knowledge and essential skills required for working in various media

organizations with different mass communication apparatuses and varied audiences need.

PEO-4: To instill knowledge and fundamentals of communication in the students and hone written and

spoken communication skills essential for various media platforms.

PEO-5: To encourage critical thinking, research aptitude, ethics and social responsibility related to media

in the students.

*Program Outcomes (POs) PO1-Students will integrate knowledge, skill and attitude that will sustain an environment of learning and

creativity.

PO2-Students will develop an understanding of various media tools, techniques and software.

PO3-Students will apply critical and contextual solutions on variety of subject matter.

PO4-Students will develop logical and creative thinking for the solutions for business, journalism, advertising

and promotion and E-learning.

PO5-Students will develop self-confidence and awareness of general issues prevailing in the society.

PO6-Students will acquire a functional knowledge of the underlying principles and recent emerging trends of

the media industry.

PO7-Students will develop communication skills, appreciation for creativity, critical thinking, and analytical

approach.

PO8-Students will be equipped to conceptualize, create, design, and strategies high-quality media content for

print, TV, radio, films and various digital platforms like social media, mobile etc.

PO9-Students will appreciate and demonstrate the ability to produce reliable outcomes firmly founded on

socially responsible framework, backed with decent knowledge of media ethics and law.

PO10-After the completion of the course, the student will be industry ready to successfully merge into the

existing industrial requirements.

3

Bachelor of Arts in Journalism and Mass Communication

(BA JMC)

Curriculum Components

Components Credits

Program Core (18 Courses) 70

Program Electives (Discipline Specific Electives) (06Courses) 24

Generic Electives (04 Courses) 08

Ability & Skill Development (Ability Enhancement Courses) (06 Courses) 14

Ability & Skill Development (Skill Enhancement Courses) (04 Courses) 08

Project Based Learning (PBL)/MOOCs (04 courses) 08

Project (02 Courses) 10

International Context/Yoga & Mediation (05 Courses)* -

Green Credit (06 Courses)* -

Total

149

*Mandatory Non-Credit Course

4

Scheme for BA JMC

First Semester

Course Code

Course Title

Contact Hours per

Week

Cred

it

ES

E D

ura

tio

n

(Ho

urs)

Theory Practical Grand Total

L T P M

S

E

A

S

G

T

A

A

T

T

D

ES

E

Total CE ESE Total

UC20B101 Environment Studies and Disaster

Management 2 - - 2 3 30 05 05 10 50 100 - - - 100

UC20B102 Communication Skills 2 - - 2 3 30 05 05 10 50 100 - - - 100

JM20B101 Introduction to Journalism 4 - - 4 3 30 05 05 10 50 100 - - - 100

JM20B102 History of Media 4 - - 4 3 30 05 05 10 50 100 - - - 100

JM20B103 Introduction to Mass

Communication 4 - - 4 3 30 05 05 10 50 100 - - - 100

Refer Table 1 DSE-I 3 - 2 4 3 30 05 05 10 50 100 50 50 100 200

PB20B101 Project Based Learning-I - -

4

2

2 50 50 100 100

IY20B101 Yoga and Meditation-I* - - 2 - - 50 - 50 50

GC20B101 Green Credit-I* - - 2 - - 50 - 50 50

Total 22 900


MSE- Mid Semester Exam, ASG- Assignment, TA- Teacher’s Assessment, ATTD-Attendance, CE- Continuous Evaluation (Two assessments by panel of

experts), ESE- End Semester Exam

Second Semester

Course Code

Course Title

Contact

Hours per

Week

Cred

it

ES

E

Du

rati

on

(H

ou

rs)

Theory Practical Grand

Total

L T P M

S

E

A

S

G

T

A

A

T

T

D

ES

E

Total CE ESE TOTAL

UC20B201 Computer Application-I 3 - - 3 3 30 05 05 10 50 100 - - -

100

UC20B202 Entrepreneurship

Development 2 - - 2 3 30 05 05 10 50 100 - - - 100

JM20B201 Introduction to Print Media 3 - 2 4 3 30 05 05 10 50 100

50 50 100 200

JM20B202 News Writing 3 - 2 4 3 30 05 05 10 50 100

50 50 100 200

JM20B203 Basics of Reporting 3 - 2 4 3 30 05 05 10 50 100

50 50 100 200

Refer Table 1 DSE-II 3 - 2 4 3 30 05 05 10 50 100

50 50 100 200

PB20B201 Project Based Learning-II - - 4 2 2

50 50 100 100

IY20B201 Yoga and Meditation-II* - - 2 - -

50 -

50 50

GC20B201 Green Credit-II* - - 2 - -

50 -

50 50

Total 23 1200




5

Third Semester

Course Code

Course Title

Contact Hours

per Week

Cred

it

ES

E D

ura

tio

n

(Ho

urs)


L T P M

S

E

A

S

G

T

A

A

T

T

D

E

S

E

Total CE ESE Total

UC20B301 Computer Application-II 3 - - 3 3 30 05 05 10 50 100 - - - 100

UC20B302 Quantitative Aptitude-I 2 - - 2 3 30 05 05 10 50 100 - - - 100

JM20B301 Introduction to Electronic Media 4 - - 4 3 30 05 05 10 50 100 - - - 100

JM20B302 Basics of Audio Video Editing

3 - 2 4 3 30 05 05 10 50 100 50 50 100 200

JM20B303 Media Laws and Ethics 4 - - 4 3 30 05 05 10 50 100 - - - 100

Refer Table 1 DSE-III 3 - 2 4 3 30 05 05 10 50 100 50 50 100 200

Refer Table 2 Generic Elective-I 2 - - 2 3 30 05 05 10 50 100 - - - 100

PB20B301 Project Based Learning-III - -

4

2

2

50

50 100 100

IY20B301 Yoga and Meditation-III* - - 2 - -

50

- 50 50

GC20B301 Green Credit-III* - - 2 - -

50 - 50 50

Total 25 1100




Fourth Semester

Course Code

Course Title

Contact Hours

per Week

Cred

it

ES

E D

ura

tio

n

(Ho

urs)


L T P M

S

E

A

S

G

T

A

A

T

T

D

ES

E

Total CE ESE Total

UC20B401 Design Thinking 2 - - 2 3 30 05 05 10 50 100 - - - 100

UC20B402 Quantitative Aptitude-II 2 - - 2 3 30 05 05 10 50 100 - - - 100

JM20B401 Introduction to Television 4 - - 4 3 30 05 05 10 50 100 - - - 100

JM20B402 Broadcast Journalism 3 - 2 4 3 30 05 05 10 50 100 50 50 100 200

JM20B403 Introduction to Communication

Research 4 - - 4 3 30 05 05 10 50 100 - - - 100

Refer Table 1 DSE-IV 4 - - 4 3 30 05 05 10 50 100 - - - 100

Refer Table 2 Generic Elective-II 2 - - 2 3 30 05 05 10 50 100 - - - 100

PB20B401 Project Based Learning-IV - -

4

2

2 50 50 100 100

IY20B401 Yoga and Meditation-IV* - -

2 - - 50 50 50

GC20B401 Green Credit-IV* - -

2 - - 50 50 50

Total 24 1000




6

Fifth Semester

Course Code

Course Title

Contact Hours

per Week

Cred

it

ES

E D

ura

tio

n

(Ho

urs)


Total

L T P M

S

E

A

S

G

T

A

A

T

T

D

ESE Total CE ESE Total

UC20B501 Introduction to Management and

Leadership 2 - - 2 3 30 05 05 10 50 100

- - - 100

JM20B501 Advance Reporting

3 - - 3 3 30 05 05 10 50 100 - - - 100

JM20B502 Media Management 3 - 2 4 3 30 05 05 10 50 100

50 50 100 200

JM20B503 Film Appreciation 3 - 2 4 3 30 05 05 10

50 100 50 50 100 200

Refer Table 1 DSE-V 4 - - 4 3 30 05 05 10

50 100 - - -

100

Refer Table 2 Generic Elective-III 2 - - 2 3 30 05 05 10

50 100 - - -

100

PB20B501 Project-I

(Industrial Visit and Report

Submission)

-

-

8

4

2

100 100 200 200

IY20B501 Yoga and Meditation-V* - -

2 - -

50 -

50 50

GC20B501 Green Credit-V* - -

2 - -

50 -

50 50

Total 23 1100

*Mandatory Non-Credit Course MSE- Mid Semester Exam, ASG- Assignment, TA- Teacher’s Assessment, ATTD-Attendance, CE- Continuous Evaluation (Two assessments by panel of


Sixth Semester

Course Code

Course Title

Contact Hours

per Week

Cred

it

ES

E D

ura

tio

n

(Ho

urs)


Total

L T P M

S

E

A

S

G

T

A

A

T

T

D

ESE Total CE ESE Total

UC20B601 Social and Professional Ethics 2 - - 2 3 30 05 05 10 50 100 - -

-

100

JM20B601 Mobile Journalism 3 - - 3 3 30 05 05 10 50 100 - -

-

100

JM20B602 Event Management 3 - 2 4 3 30 05 05 10 50 100 50 50 100 200

JM20B603 Indian Constitution and Socio

Economic Polity

3 - 2 4 3 30 05 05 10 50 100 50 50 100 200

Refer Table 1 DSE-VI 4 - - 4 3 30 05 05 10 50 100 - -

-

100

Refer Table 2 Generic Elective-IV 2 - - 2 3 30 05 05 10 50 100 - -

-

100

PB20B601 Project-II

-

-

12

6

2

150

150 300 300

GC20B601 Green Credit-VI* - - 2 - - 50

- 50

50

Total 25 1150

*Mandatory Non-Credit Course MSE- Mid Semester Exam, ASG- Assignment, TA- Teacher’s Assessment, ATTD-Attendance, CE- Continuous Evaluation (Two assessments by panel of


7

Distribution of credits across all components

Sem.

No.

Prog.

Core

Disciplin

e Specific

Elective

(DSE)

Generi

c

Electiv

es (GE)

Ability and Skill

Development

Project

Based

Learning

(PBL)/

MOOCs

Project Internati

onal

Context/

Yoga &

Meditati

on

Green

Credi

t

Tota

l

Cre

dit Ability

Enhanc

ement

Courses

Skill

Enhanc

ement

Courses 1 12 4 - 2 2 2

-

- - 22

2 12 4 - 3 2 2

-

- - 23

3 12 4 2 3 2 2

-

- - 25

4 12 4 2 2 2 2

-

- - 24

5 11 4 2 2 - - 4 - - 23

6 11 4 2 2 - - 6 - - 25

Total 70 24 08 14 08 08 10 -

- 142

Table 1: List of Discipline Specific Electives (DSE) – SoJMC

First Semester

SN Course

Code

Course Title

1. JM20B104 Foundation of Photography

JM20B105 Introduction to Economics

Second Semester

SN Course

Code

Course Title

2. JM20B204 Basics of Photo Journalism

JM20B205 Development Communication

Third Semester

SN Course

Code

Course Title

3. JM20B304 Introduction to Public Relations

JM20B305 Introduction to Advertising

Fourth Semester

SN Course

Code

Course Title

4. JM20B404 Videography

JM20B405 Essentials of Marketing Management

Fifth Semester

SN Course Course Title

8

Code

5. JM20B504 Essentials of Camera Light and Sound

JM20B505 News Production For Electronic Media

Sixth Semester

SN Course

Code

Course Title

6. JM20B604 Writing Skills

JM20B605 Digital Media

Generic Electives

Students of all Undergraduate programs are required to study 1 generic elective in each of the semesters from

3rd to 6th. They may choose any one of the following courses (excluding the courses offered by the parent

departments, if not stated otherwise).

Table 2: List of Generic Electives

Generic Electives for III Semester

SN Code Nomenclature of the Course Offering School

1. GE20B301 Introductory Biology School of Sciences

2. GE20B302 Basic Analytical Chemistry School of Sciences

3. GE20B303 Basic Instrumentation Skills School of Sciences

4. GE20B304 Elementary Number Theory School of Sciences

5. GE20B305 Production Technology for Vegetable and

Spices School of Agriculture

6. GE20B306 General Studies – I School of Arts, Humanities and

Social Sciences

7. GE20B307 Basics of Acting School of Performing Arts

8. GE20B308 C++ Programming School of Advances Computing

9. GE20B309 Photography School of Journalism and Mass

Communication

10. GE20B310 Introduction to Retail Chain System School of Commerce

9

Generic Electives for IV Semester

SN Code Nomenclature of the course Offering School

1. GE20B401 Genetics and Society School of Sciences

2. GE20B402 Green Chemistry and Green Methods in

Chemistry School of Sciences

3. GE20B403 Electrical circuit Network Skills School of Sciences

4. GE20B404 Introduction to statistical methods and

probability School of Sciences

5. GE20B405 Farming System & Sustainable Agriculture School of Agriculture

6. GE20B406 General Studies – II School of Arts, Humanities and

Social Sciences

7. GE20B407 Bollywood’s Signature Moves School of Performing Arts

8. GE20B408 R Programming School of Advances Computing

9. GE20B409 Typography School of Design

10. GE20B410 Building Leadership & Fellowship Skills School of Commerce

10

Semester I University Core-I

Code Environment Studies & Disaster Management Total Lecture:30

UC20B101 2-0-0-2

Course

Objectives:

The course prepares students for careers as leaders in understanding and addressing

complex environmental issues from a problem-oriented, interdisciplinary perspective.

Students:

1. To understand the transnational character of environmental problems and ways

of addressing them, including interactions across local to global scales.

2. To apply systems concepts and methodologies to analyze and understand

interactions between social and environmental processes.

3. To reflect critically about their roles and identities as citizens, consumers and

environmental actors in a complex, interconnected world.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I Definition, Components of Environment, Relationship between different

components, Man- Environment relationship, Impact of Technology on

the environment, Environmental Degradation, Sustainable Development,

Environmental Education.

5

II Introduction: Ecology- Objectives and Classification, Concepts of an

ecosystem- structure & function of ecosystem, Components of ecosystem-

Producers, Consumers, Decomposers, Energy flow in the ecosystem -

Ecological succession, Food chains, food webs and ecological pyramids,

Forest ecosystem, Grassland ecosystem, Desert ecosystem, Aquatic

ecosystems and its types, Bio- Geo- Chemical Cycles - Hydrological

Cycle, Carbon cycle, Oxygen Cycle, Nitrogen Cycle, Sulfur Cycle.

7

III Composition of air, Structure of atmosphere, Ambient Air Quality

Standards, Classification of air pollutants, Sources of common air

pollutants like SPM, SO2, NOX , Natural & Anthropogenic Sources,

Effects of common air pollutants, Air Pollution Episodes, Sound and

Noise measurements, Sources of Noise Pollution, Ambient noise levels,

Effects of noise pollution, Noise pollution control measures, Water

Quality Standards, Sources of Water Pollution, Classification of water

pollutants, Effects of water pollutants, Eutrophication, Water Pollution

Episodes, Global Warming and Green Houses Effect, Acid Rain,

Depletion of Ozone Layer.

7

IV Renewable & Nonrenewable Resources: Renewable Resources,

Nonrenewable Resources, Indian Scenario, Conventional Energy Sources

& its problems, non-conventional energy sources- Advantages and its

Limitations

4

V Natural Disasters and its types, Accidental Disasters, Impact of Disasters

on Trade and International Trade, Introduction, Natural disasters ,

Earthquakes, Hurricanes, Tornadoes, Floods, Drought, Tsunami,

Volcanoes, Cyclones and Storms, Forest Fires, Severe Heat Waves,

Landslides and Avalanches, Epidemics and Insect Infestations,

7

11

Technological and Social Disasters Types of Technological Hazards,

Social Disasters, Political and Crowd Disasters, War and Terrorism,

Components of Disaster Management, Government’s Role in Disaster

Management through Control of Information, Actors in Disaster

Management, Organizing Relief measures at National and Local Level,

Psychological Issues, Carrying Out Rehabilitation Work, Government

Response in Disaster.

Course Outcomes as per Bloom’s Taxonomy

CO1 Students will Understand1 the natural environment and its relationships with human

activities.

CO2 Characterize2 and analyze4 human impacts on the environment

CO3 They will learn to Integrate facts, concepts, and methods from multiple disciplines

and apply3 to environmental problems.

CO4 They will have capacity to integrate knowledge and to analyses4, evaluate5 and

manage the different public health aspects of disaster events at local and global levels.

CO5 They will also have capacity to obtain, analyse4, and communicate information on

risks, relief needs and lessons learned from earlier disasters in order to formulate

strategies for mitigation in future scenarios

Text

Books:

1. Dr. Varandani. N. S..(2013).Basics of Environmental Studies, Books

IndiaPublications

2. Dhunna . Mukesh..(2009).Disaster Management, Vayu Education of India,

DelhiPublication

Reference

Books: 1. Rajagopalan.R.(2005).Environmental Studies by, Oxford University

PressPublication

2. Wright. Richard .T.& Nebel .Bernard. J.(2004).Environmental Science,

Prentice Hall IndiaPublication

3. Botkin.Daniel.B& Keller.Edward.A (2008).Environmental Science, Wiley

PublishingInc.

12

University Core-II

Code Communication Skills Total Lecture:30

UC20B102 2-0-0-2

Course

Objectives

:

The purpose of this course is to introduce students to the theory, fundamentals and tools

of communication and to develop in them vital communication skills which should be

integral to personal, social and professional interactions. Along with the above mentioned,

care has been taken to enhance the grammatical skills of the students with sufficient

practical purposes.

The recommended readings given at the end are only suggestive; the students and

teachers have the freedom to consult other materials on various units/topics given below.

Similarly, the questions in the examination will be aimed towards assessing the skills

learnt by the students rather than the textual content of the recommended books. The

students are advised to arrange the prescribed texts well before beginning the classes.

The course provides good introduction and understanding about the following:

1. The concept and understanding of different types of Communication

2. Introduce different tools of communication that are useful in various techniques

of problems solving.

3. The Grammatical knowledge of Language learning with the enhancement of

word power.

To introduce the tricks and methods of official and Technical writing.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I Introduction:

Theory of Communication, Types and Modes of Communication,

EffectiveCommunication, Barriers of Communication,Strategies to overcome the

Barriers

6

II Professional Skills:

Social skills - Small talks and leading the Conversation, conducting Debate and

Discussions, Public Speaking,Public Speech,Presentation skills and Meeting

etiquettes, BusinessCommunication, GD and Interview Skills, Critical

Conversations

6

III Cross Cultural Communication:

Contextual Conversation, do’s and don’ts of Cross Cultural Communication,

Verbal and Non Verbal Communication, Bias and Prejudice, Body Language.

6

IV Internet Etiquettes:

Email writing, Social Media Articles/Blogs,Notes, Memos, Reports & Proposal

Writing, Writing Letters, Formal & Informal.

Self-profiling - Making Job Resume/CV, Elevator Pitch (3 minutes self-

introduction during interviews), Twitter/Facebook bio.

6

V Critical Thinking:

Where the Mind is without Fear: Rabindranath Tagore 6

13

The Portrait of a Lady: Khushwant Singh

On the Rule of the Road: AG Gardiner

Cherry Tree: Ruskin Bond

Close Reading, Comprehension, Analysis and Interpretation, Paraphrasing and

Summary


At the end of the course the students will be able to:

CO 1 Students will apply3correct usage of English grammar in writing and speaking.

CO 2 Students will analyze4 and improve their speaking ability in English both in terms of

fluency andcomprehensibility

CO 3 Students will evaluate5 themselves by giving oral presentations and will receive feedback

on their performances.

CO 4 Students will develop3 their reading speed and comprehension of academic articles

CO 5 Students will compare5 their reading fluency skills.

Text

Books:

1. Board of Editors.(2006).Fluency in English - Part II. Oxford University Press

2. Board of Editors.(2008). Business English, Pearson

3. Kumar .S.P. (2013). Language, Literature and Creativity, Orient Blackswan

Reference

Books:

1. Warriner. John E.& Griffith. Francis J. (1973).Warriner's English Grammar and

Composition: Complete Course: Teacher's Manual with Answer Keys. Harcourt, Brace,

Jovanovich. 247 pages

*Professional skills*- report writing, presentation skills and meeting etiquettes, business communication, GD and

interview skills, critical conversations

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22John+E.+Warriner%22&source=gbs_metadata_r&cad=2

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Francis+J.+Griffith%22&source=gbs_metadata_r&cad=2

14

Core Paper-I

Code Introduction to Journalism Total Lecture:60

JM20B101 4-0-0-4

Course

Objectives:

The course aims to provide deep knowledge about the following:

1. To introduce students to the basics of Journalism.

2. To inculcate the knowledge of elements of Journalism.

3. To acquaint them with important aspects of the process of Journalism.

4. To develop the knowledge of skills of Journalism.

5. To enhance understanding of the technical terms and jargons of Journalism.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I

1.1 Journalism: Concept, nature, scope, function and types

1.2 Role of Journalism in society

1.3 Journalism and Democracy

1.4 Concept of Fourth Estate. Concept of Mass Communication

1.5 Mass Communication in India.

12

II 2.1 Journalism: Contemporary Issues in Journalism

2.2 Debates in Journalism

2.3 Elements of Journalism

2.4 Types of Journalism

2.5 Alternative Journalism

12

III 3.1 Process of Journalism

3.2 Citizen Journalism

3.3 Yellow Journalism

3.4 Investigative Journalism

3.5 Advocacy Journalism

12

IV 4.1 Skills of Journalism

4.2 Convergence

4.3 Changing Technology

4.4 Online Journalism

4.5 New trends in Journalism

12

V 5.1 Technical terms of Journalism

5.5 Jargons of Journalism

5.6 Introduction to regional Journalism

5.7 Journalism and globalization

5.8 Journalism and society

12


After successful completion of course students will able to:

CO1 Students would be able to understand the basics of Journalism.

CO2 Students would be able to inculcate the knowledge of student elements of Journalism.

CO3 Students would be able to develop the knowledge of skills of Journalism.

CO4 Students would be able to enhance understanding of the technical terms and jargons of

Journalism.

15

Text

Books:

1. Kumar. Kewal. J.(1994).Mass Communication in India, Jaico Publications

.Mumbai.Forth Edition

2. Roy.Barun(2013).Beginners Guide To Journalism And Mass Communication :

Effective Guide To Write Well, Influence People and Remain In News.V&S

Publishers

Reference

Books:

1. Hasan .Seema.(2016).Mass Communication: Principles and Concepts.CBS

Publishers. Second Edition

2. Mehta .D.S.(2014). Mass Communication and Journalism In India.Allied

Publishers.401 Pages

3. Greer .Graham. .(1998). A New Introduction to Journalism. Juta and Company

Ltd.240 Pages

4. Rudin. Richard & Ibbotson. Trevor. (October 10, 2002).Focal Press.1st edition

https://www.google.co.in/search?tbo=p&tbm=bks&q=inauthor:%22Graham+Greer%22&source=gbs_metadata_r&cad=7




16

Core Paper-II

Code History Of Media Total Lecture:60

JM20B102 4-0-0-4

Course

Objectives:

1. To acquaint students with the glorious journey of Journalism.

2. To enhance understanding of the origin of the traditional print, electronic and web

media.

3. To inculcate the knowledge of growth of print, electronic and cinema.

4. To acquaint learners with technological advancements in print, electronic and web

media.

5. To throw light on the present status of various mass media.

Pre-

requisites: NIL

UNIT CONTENT HOURS

I 1.1 Origin and development of the press in India.

1.2 The Press and freedom movement.

1.3 Bhartendu Era

1.4 Tilak and Gandhi era

1.5 Post-independence Journalism

12

II 2.1 Traditional media

2.2 Folk dances and music

2.3 Folk theatre

2.4 Puppetry

2.5 Reviving traditional media

12

III 3.1 Invention of Radio and its advent as a tool of information / entertainment.

3.2 History of Radio in India.

3.3 Public Service

3.4 Commercial Service

3.5 Community Service

12

IV 4.1 History of TV in India

4.2 SITE

4.3 Growth of Doordarshan and private channels

4.4 Public service and commercial TV broadcasting

4.5 Evolution and development of Television

12

V 5.1 Evolution of Cinema

5.2 Introduction to major Film Genres

5.3 Silent era of Indian Cinema Major Features and Personalities

5.4 The ‘Talkies’ Popular Cinema

5.5 The New Wave “ Middle” Cinema

12

Course Outcome as per Bloom’s Taxonomy

CO1 Students would be able to acquaint themselves with the glorious journey of Journalism.

CO2 Students should be able to enhance understanding of the origin of the Print, Electronic

and web media.

17

CO3 Students would be able to inculcate the knowledge of growth of Print, Electronic and

web media.

CO4 Student would be able to understand the present status of various mass media.

Text

Books:

1. Verma.Keshavchandra. Shabd ki saakh (Bharat Me Radio ka Prasaran).Lokbharti

Prakashan.Alahabaad.

2. Masoom. Raza Rahi. Cinema Aur Sanskriti.Vaani Prakashan.Delhi.

Reference

Books:

1. Vishwakarma Rambihari, Aakashvani, Prakashan Vibhag, Delhi

2. Natarajn. J.(1955). History of Indian Journalism . Publication Division Ministry

of Information & Broadcasting

3. Chatterjee, P.C.(2010). Broadcasting In India.Sage Publications

4. Singh.Devvrat.(2012).Indian Television: Content, Issues and Challenges,

Haranand Publications .Delhi

5. Narayan .Sunetra Sen.(2014). Globlization and Television. Oxford University

Press Delhi

6. Barnas. Frank.(2017).Broadcast News writing,Reporting and Producing .

Routledge. , Seventh Edition

7. Mcluhan . Marshall .(1964).Understanding Media, McGraw - Hill,

Education.Canada

18

Core Paper-III

Code Introduction to Mass Communication Total Lecture:60

JM20B103 4-0-0-4

Course

Objectives

:

1. To develop the knowledge of basic elements of Communication.

2. To inculcate the knowledge of Communication models.

3. To introduce students to the theories of Communication.

4. To acquaint students with the various types of Communication.

5. To strengthen the 5Cs of Communication

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Communication concept elements and process

1.2 Defining meaning and scope of communication

1.3 Types of Communication

1.4 Barriers to Communication

1.5 Function of Communication

12

II 2.1 Models Of Mass Communication

2.2 Aristotle’s Model

2.3 Lasswell Model

2.4 Shanon Weavor Model

2.5 Osgood’s Model

12

III 3.1 Theories of Communication

3.2 Dependency Theory, Cultivation Theory

3.3 Agenda Setting Theory, Use and Gratification Theory

3.4 Hypodermic Needle Theory

3.5 Limited Effects Theory

12

IV 4.1 Media Theories

4.2 Four Theories of Press

4.3 Interactive Theory: One Step Flow

4.4 Two step flow (Opinion Leaders)

4.5 Multi Step Flow

12

V 5.1 Relevance of Communication Theories to practice – Persuasion

5.2 Perception

5.3 Diffusion of Innovations

5.4 Social Learning

5.5 Participatory Communication

12


CO1 Students would be able to introduce themselves to the theories of Communication.

CO2 Students would be able to inculcate the knowledge of Communication models.

CO3 Students would be able to develop the knowledge of basic elements of Communication.

CO4 Students would be able to acquaint themselves with the various types of Communication.

CO5 Students would be able to inculcate the 5 C’s of Communication.

19

Text

Books:

1. Stanley J. Baran.(2015). Mass Communication Theory: Foundations, Ferment and

Future. Cengage India

2. Hasan.S.(2013). Mass Communication: Principles And Concepts. CBS Publication. 2nd

Edition

Referenc

e Books:

1. Dennis. Mcquial, Mass Communication Theory, Sage Publication, New Delhi.

2. Schramm, W. & Roberts, D.F., The Process and Effects of Mass Communication,

Urbana,IL: University of Illinois Press.

3. Bharat Hitaishi and Charanjit Ahuja, Patrakarita Evam Jansanchar.

4. Kevel. J. Kumar, Bharat Me Jansanchar (Hindi Anuvaad), Forth Edition, Jaico

Publication.

5. Prof. Uma Shankar Pandey, Perspectives of Mass Communication Theory, First Edition

S.I pvt.ltd., Kolkata.

https://www.meripustak.com/Publisher-CBS-PUBLICATION

20

Discipline Specific Elective-I (Option 1)

Code Foundation of Photography Total Lecture:45

Practical : 30

JM20B104 3-0-2-4

Course

Objectives:

The course aims at providing students with a broad outlook of the fascinating world

of photography, taking them through the birth and development of the medium. The

course also introduces key elements and principle of photography, photography

equipment, visual language and image editing.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I Photography optics:

1.1 Early experiments and later developments

1.2 Reflection and refraction of light

1.3 Different kinds of image formation

1.4 Principal focus and focal length

1.5 Depth of field, angle of view

9

II Principle parts of Photographic cameras:

2.1 Types of cameras,

2.2 Lens

2.3 Aperture

2.4 Shutters, various types and their functions

2.5 Exposure-correct exposure and its determination

2.6 Photographic Light Sources

2.7 Color and color filters

9

III Visual language:

3.1 Elements and principles-visual language

3.2 Perspective and composition

3.3 Rules of composition

9

IV Image editing and digital output:

4.1 Basic Editing with Photoshop

4.2 Photo essays-photo features

4.3 Digital Photography & the Web

9

V Field Photography

5.1 Photographing a Subject under different lenses

5.2 Group Photos & Arrangements

5.3 Use of colour filters lighting and effects

5.4 Preparing full and ¼ portraits under different lighting conditions

9


CO1 Students would be able to Identify and understand the basic components of a

camera.

CO2 Students would be able to Evaluate the use of natural and artificial light and its

relation to the photographic process.

CO3 Students would be able to Compare and evaluate advanced studio and location

21

lighting technique.

CO4 Students would be able to apply the knowledge of visual language.

CO5 Students would be able to do image editing.

Text Books: 1 Peterson. Bryan.(2016). Understanding Exposure, Fourth Edition: How to Shoot

Great Photographs with Any Camera.Amphoto Books

Reference

Books:

1 Barnbaum, B.(2010). The Art of Photography.Rocky Nook Inc,

2 Dirck, H. (2004).Moments in time. Focal Press.

3 Hartwig R.L.(2005).Basic TV Technology Digital and Analog.Focal Press.

4 Kobré. K. & Brill.B.(2004). Photojournalism: The Professionals'

Approach.Focal Press.

https://www.amazon.com/Bryan-Peterson/e/B000APQPTU/ref=dp_byline_cont_ebooks_1

22

Discipline Specific Elective-I (Option 2)

Code Introduction to Economics Total Lecture:45

Practical : 30

JM20B105 3-0-2-4

Course

Objectives:

1. To help students learn the fundamentals of economics and they can apply these

concepts to their lives and to the world in which they live.

2. To give greater understanding about economic news and issues of energy around

the world.

3. To help in decision making in order to achieve desired economic goals. It

enhances the capability of participants to understand the prevailing economic and

business policy in totality and its impact on the energy sector.

4. To improve the ability of the students to apply economic concepts to complex

business realities as well as support them to forecast in the energy business.

Pre-

requisites:

Basic understanding of Economics

UNIT CONTENT HOURS

I The Price System:

1.1 Allocation mechanisms

1.2 Signals, speculation and prediction

1.3 Price ceilings and price floors, Price gouging

1.4 General Equilibrium Theory, Two Fundamental Theorems

of Welfare Economics, Theory of Second Best

9

II Market Mechanism:

2.1 Competition and entry, creating barriers to entry, the

benefits of competition (consumer’s surplus, creating

destruction)

2.2 Alternatives to the market (disagreement, cartels,

collusion, monopolization

2.3 eBay and Online markets

2.4 Asymmetric information, Market failure

2.5 Market problems and Government (externalities, common

ownership, public goods)

9

23

III National and Global Issues:

3.1 GDP and the measurement of progress, nominal and real

measures, flow of income and expenditure

3.2 Business cycles, historical records and indicators,

inflationary records, Transmission and amplification

measures, Monetary policy and fiscal policy

3.3 The Economy in the Long Run

3.4 Economic growth, productivity and living standards,

savings and capital formation, catching up vs cutting

edge, money, prices and federal finance, financial markets

and international capital flows

3.5 The foreign exchange market, balance of payment, current

and capital account, exchange rate and open economy

3.6 International Trade Theory

3.7 Classical, Heckshcher Ohlin, New Trade Theory

9

IV Social Issues:

4.1 Discrimination, the market, statistical discrimination,

minimum wage, gender discrimination, exclusion

4.2 Income inequality and poverty, causes of income

inequality and poverty (inflation) income distribution

over time, the official poverty rate.

4.3 Unemployment, measurement, types and cost of

unemployment, interpreting the unemployment rate,

social security.

4.4 Governance and Corruption

4.5 Global warming – the market for natural resources,

environmental problems, mitigation of global warming

9

V Game Theory: 5.1 Strategic form games and Nash equilibrium

5.2 Rationalizability and inter related elimination of

dominated actions

5.3 Bayesian games and correlated equilibrium

5.4 Extensive form games with perfect information

5.5 Bargaining

5.6 Repeated games

5.7 -0Extensive form games and imperfect and incomplete

information

9


CO1 Explain the concepts of Macroeconomics and its interrelations with

Microeconomics.

CO2 Associate the current economic phenomenon with existing theory and put their

views on contemporary economic issues.

CO3 Apply the principle of Macroeconomics in explaining the behavior of

Macroeconomic variables at national as well as global level.

CO4 Extend the concepts of Macroeconomics in unfolding the dynamics of energy

sectors.

CO5 Inculcate the knowledge of economic affairs in terms of Business Reporting.

24

Text Books:

1.Boyes.William J & Melvin .Michael . (1 February 2008). Fundamentals of

Economics: Student Text . Houghton Mifflin .4th Revised edition.467 pages

Reference

Books:

1.Mankiw, N Gregory (2009), Principles of Economics, 6th edition, South

Western Cengage Learning, USA

2. Sankar, U. (Ed.) (2001), Environmental Economics, Oxford University

Press, Oxford

3. Solow, R.M. (2000), Growth Theory: An Exposition, Oxford University

Press, Oxford

4. Verian H. (2000), Micro Economic Analysis, W.W. Norton, New York

5. Dornbush, R and F. Stanley (1997), Macroeconomics, McGraw Hill, Inc.

New York

6. Osbourne, M J & A Rubinstein, A Course in Game Theory, MIT Press

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=William+J.+Boyes&search-alias=stripbooks

https://www.amazon.in/s/ref=dp_byline_sr_book_2?ie=UTF8&field-author=Michael+Melvin&search-alias=stripbooks

25

Project Based Learning-I

PB20B101 0-0-4-2

Course

Objectives:

1. To integrate the knowledge and skills of various courses on the basis of

multidisciplinary projects

2. To develop the skill of critical thinking and evaluation.

3. To develop 21st century success skills such as critical thinking, problem solving,

communication, collaboration and creativity/innovation among the students.

4. To enhance deep understanding of academic, personal and social development in

students.

5. To employ the specialized vocabularies and methodologies

General

Guidelines:

PBL will be an integral part of UG/PG Programs at different levels.

Each semester offering PBL will provide a separate Course Code, two credits will be

allotted to it.

Faculty will be assigned as mentor to a group of students by HoS.

Faculty mentor will have 4 hours/week to conduct PBL for assigned students.

Student will select a topic of their choice from syllabus of any course offered in

respective semester (in-lines with sustainable development goals).

Student may work as a team for single topic or may work as an individual.

For MSE, student’s performance will be assessed by panel of three experts either from

other department/school, or from same department/school based on chosen topic. This

will be comprised of a presentation by student followed by viva-voce. It will be

evaluated for 30 marks.

20 marks would be allotted for continuous performance assessment by concerned

guide/mentor.

For ESE, student will need to submit a project report in prescribed format, duly

signed by concerned guide/mentor and head of the school. The report should be

comprised of following components:

1. Introduction

2. Review of literature

3. Methodology

4. Result and Discussion

5. Conclusion and Project Outcomes

6. References

Student will need to submit three copies for

1. Concerned School

2. Central Library

3. Self

The integrity of the report should be maintained by student. Any malpractice will not

be entertained.

Writing Ethics to be followed by student, a limit of 10 % plagiarism is permissible.

Plagiarism report is to be attached along with the report.

26

Project could be a case study/ analytical work /field work/ experimental work/

programming or as per the suitability of the program.

27

Yoga and Meditation-I

Code

IY20B101

Course

Objectives: 1. To practice mental hygiene.

2. To possess emotional stability.

3. To integrate moral values.

4. To attain higher level of consciousness.

Pre-

requisites:

NIL

It will prepare the students physically and mentally for the integration of their physical,

mental and spiritual faculties so that the students can become healthier, saner and more

integrated members of the society and of the nation


CO1 The students will equip their self with basic knowledge about one’s personality

CO2 Students learn to handle oneself well in all life situations,

CO3 Students learn techniques of gaining good health.

CO4 Students will develop a discriminative mind capable of knowing the real from the unreal

and to face the dualities of life with equanimity.

28

Green Credit-I

Code

GC20B101

Course

Objectives:

Main objectives are:

1 To provide the basic practical understanding about plantation.

2 To familiarize the various issues related with plantation and associated

problems.

3 To make a bonding between tree and students.

Pre-

requisites:

NIL

Preparing basic awareness about the environmental issues confronted by the humanity in the

present global scenario and to equip the students to understand the environmental movements and

basic of plantations.


CO1 To monitor various stages of tree growth.

CO2 Awareness about issues associated with plantation.

CO3 Understand the environmental issues and goals.

CO4 This allows “forests” to be traded as a commodity.

29

Semester II

University Core-I

Code Computer Application-I Total Lecture:45

UC20B201 3-0-0-3

Course

Objectives:

1. To understand various component of computer and their usage.

2. To understand software categories and how to use this software.

3. To acquire knowledge of Microsoft office suit and have hands on it.

4. To understand the usage of internet, its pros and cons.

5. To acquire knowledge of different types of virus and how to keep your

computer safe.

6. To get familiar with the DOS command.

7. To get familiar with modern technologies like Artificial Intelligence, Cloud

Computing, Internet of Things, Data science and about Big Data.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I Introduction to Computers: Basics of Computer, Characteristics of

computers, Limitations of computers, System Components, Input

devices, Output devices, Computer Memory, Central Processing

Unit, Mother Board. Computer Generations &

Classifications: Evolution of computers, Classification of

Computers, Types of Microcomputers Distributed Computer.

9

II Introduction to Programming

Solving complex problem using computer, Overview of Programming

Languages, high level programming languages (Python, C, Java, R,

Matlab) Basic internal operation of computer, Basic computer

organization (Processor, Memory, I/O) and how a computer execute a

program (Machine instructions), Basic program structure: control

constructs and data types, Concepts of data types, variables; Pseude code

and flowcharts; Sequences, Selection (if/else), iteration (for/while loop

etc).

9

III Introduction to Computer Software: Computer Software, Overview

of different operating systems, Overview of different application

software, Overview of proprietary software, Overview of open

source technology.

Adobe Photoshop: Introduction to Adobe Photoshop CS6, Getting

Started using Photoshop CS6, Working with Images, Resizing and

Cropping Images, Working with Basic Selections. Layers, Painting in

Photoshop, Photo Retouching, Color Correction, Using Masks And The

Quick Mask Mode, Working With The Pen Tool, Creating Special Effects,

Printing And Exporting Your Work.

9

IV Artificial intelligence, Need of AI and its application. Introduction to

Internet of thing, characteristics, benefits, hardware and its application.

Introduction of Data science and its application. Cloud computing:

9

30

definition, characteristics, service delivery models (IaaS, PaaS and SaaS),

cloud deployment models, Pros and Cons of cloud computing. Edge and

Fog Computing, Quantum Computers. Introduction of Big Data and

Hadoop

V Word Processing Basics, Opening Word Processing Package, Document

Creation, Editing Text, manipulation, Text Selection, Cut, Copy and Paste,

Spell check, Thesaurus, Formatting the Text, draw Table and Table

Manipulation.

Elements of Electronic Spread Sheet, Opening of Spread Sheet ,

Addressing of Cells, Printing of Spread Sheet, Saving Workbooks,

Manipulation of Cells, Entering Text, Numbers and Dates, Creating Text,

Number and Date Series Editing Worksheet Data Inserting and Deleting

Rows.

Access database essentials, creating database tables, working with tables

and database records, modifying tables and fields, creating forms, creating

reports, creating and modifying queries, using controls in reports and

forms, importing and exporting of data.

Using PowerPoint, Opening A PowerPoint Presentation, Saving and

Creation of Presentation, Creating a Presentation Using a Template,

Entering and Editing Text, Inserting And Deleting Slides in a Presentation,

Preparation of Slides, Inserting Word Table or An Excel Worksheet,

Adding Clip Art Pictures, Inserting Other Objects, Resizing and Scaling

an Object, Presentation of Slides, Viewing A Presentation, Choosing a Set

Up for Presentation, Printing Slides And Handouts, Slide Show, Running a

Slide Show, Transition and Slide Timings, Automating a Slide Show.

9


CO1 Students will be able to understand the need of hardware and software required for a

computation task

CO2 They would be able to grasp the internal operation of a basic processor, how a

program is executed by a computer and computing trends

CO3 They can demonstrate the use of software, operating system and adobe photoshop.

CO4 They could be able to formulate a problem and express its solution in such a way

that a computer can effectively carry it out. (i.e. equip you with Computational

Thinking skills)

CO5 They will acquire the knowledge of Microsoft office suit and have hands on it.

Text Books:

Reference

Books:

1. Basic Computer Engineering by Sanjay Kumar Dubey, 2012, JBC Publisher

and distributers

2. Computer Fundamental by DP Nagpal, 2010 S Chand Publication

3. Computer Fundamental by Anita Goel, 2010 Pearson Education.

4. Fundamental of computers by E Balagurusamy, McGrawHill

5. Computer Fundamental by P.K Sinha, BPB Publication

31

University Core-II

Code Entrepreneurship Development Total Lectures: 30

UC20B202 2-0-0-2

Course

Objectives:

Develop understanding and confidence in students to venture into entrepreneurship

by giving them baseline understanding of the various aspects impacting decision

making on various frontiers as faced by an enterprise.

Pre-

requisite:

NIL

UNIT CONTENT HOURS

I Entrepreneurship Development Introduction: Concept and

importance, qualities, nature, types, traits, Goal determination –

Problems Challenges and solutions. Role of Entrepreneur in Indian

economy and developing economies with reference to Self-

Employment Development Entrepreneurial Culture.

5

II Entrepreneurial Process: Environment, culture and stages in

entrepreneurial process, changing dimensions in entrepreneurship –

Digital entrepreneurship. Entrepreneur Vs. Intrapreneur,

Entrepreneur Vs. Entrepreneurship, Entrepreneur Vs. Manager;

Role of Regulatory Institutions; Role of Development Organizations;

Self Employment Oriented Schemes; Various grant schemes.

5

III Business Ideation & Business Model Canvas: Meaning and

Objectives of a Business Plan, Advantages and cost of preparing a

Business Plan, Elements, Critical Assessment Generating business

idea – sources of new ideas, methods of generating ideas, opportunity

recognition. Choice of the organization: Sole Proprietorship,

partnerships, Joint Stock Co., Co-Operatives Family Business –

meaning, characteristics, importance, types and models.

7

IV Entrepreneurship Training & Promotion: Training Preparation

and Development Programme. Evaluating entrepreneurial

development programs. Developing support system. Feasibility study

– market feasibility, technical/operational feasibility, financial

feasibility, environmental scanning, competitor and industry analysis.

Role of Central Government and State Government in promoting

Entrepreneurship - Introduction to various incentives, subsidies and

grants.

8

V Project Proposal: Need and Objects; Nature of organization,

Production Management; Financial Management; Marketing

Management; Consumer Management.

Planning and Monitoring entrepreneurship. Entrepreneurs before

independence and entrepreneurial growth after independence under

planning system.

5


32

At the end of the course student would be able to:

CO1 Develop3 managerial qualities and competencies of an entrepreneur

CO2 Acquaint2himself with the challenges of starting a new venture and the process of

setting up a business.

CO3 Build3 essential skills and creativity needed to build teams and work in and with

them.

CO4 Know2 the essential procedure and funding avenues for setting up a new business.

CO5 Learn2 the various government initiatives and accordingly plan for his business.

Text Books 1 Fundamental of Entrepreneurship – Dr. G.K Varshainey, Sahitya Bhawan

Publications

2 Fundamental of Entrepreneurship – Dr. A.N Bharti, Dr. Pramodh Kumar

Tripathi, Rajeev Sahitya Bhawan Publication, SBPD Publication

3 Fundamental of Entrepreneurship – H. Nandan, Third Edition, PHI Learning.

4 Fundamental of Entrepreneurship – Sangram Keshari Mohanty, PHI

Learning.

5 Project Management - K. Nagarajan, New Age International, Second Edition

6 Dynamics of Entrepreneurship Development - Vasant Desai, Himalaya

Publishing House, 2011

7 Entrepreneurship Development - Dr. P.C.Shejwalkar, Everest Publishing

House, 2011

Reference

Books

1. Entrepreneurship - Hisrich Peters, Mc Graw Hills, Tenth Edition

2. The Culture of Entrepreneurship - Brigitte Berger, ICS Pt., 1991

3. Entrepreneurship, 3rd Ed. - Steven Brandt

4. The Entrepreneurial Connection - Gurmit Narula, Tata McGraw Hills.

33

Core Course-I

Code Introduction to Print Media Total Lecture:45

Practical:30

JM20B201 3-0-2-4

Course

Objectives:

The course provides deep knowledge about the following:

1. To understand the working pattern of various print media platforms.

2. To familiarize the students with the basics of writing of print media.

3. To create understanding of various print media content.

4. To develop the knowledge of news agency.

5. To inculcate the knowledge of Book Editing.

Pre-requisites: NIL

UNIT CONTENT HOURS

I 1.1 Writing a News for various Periodical Newspapers (Daily,

Weekly, Fortnightly, Monthly)

1.2 Elements of News Writing

1.3 Writing a Photo caption for a News paper

1.4 Writing an Editorial, Article and Feature for a Newspaper

1.5 Writing news stories for different beats

9

II 2.1 Style sheet of a newspaper

2.2 Pagination of a Newspaper

2.3 Vocabulary for writing news in a Newspaper

2.4 Editorial Policy of a Newspaper

2.5 Opinion Writing

9

III 3.1 Difference between writing for a Newspaper and Magazines

3.2 Various types of Magazines and their writing styles (lifestyle,

Developmental magazines)

3.3 Writing a Travelogue

3.4 Data Journalism

3.5 Writing for a Magazine

9

IV 4.1 Concept of News agency

4.2 Indian news agencies

4.3 foreign news agencies

4.4 Writing for news agencies

4.5 Difference between writing for news agencies & other forms of

writing

9

V 5.1 Concept of Book Editing

5.2 Text books

5.3 Supplementary books

5.4 Concept of book publishing

5.5 Online book publishing

9


34


CO1 Understand the working pattern of various print media platform.

CO2 Familiarize themselves with the basics of writing of print media.

CO3 Develop the knowledge of news agency.

CO4 Inculcate the knowledge of Book Editing.

Text Books: 1. Natrajan .J. (1 January 2017).History of Journalism in India. Publications

Division, M/O Information & Broadcasting, Govt. of India .Pages:357

2. Rao. M. Chelapati.(2008). The Press. Vikas.Pages:324

3. Shrivastava. K..M.(2007).News Agencies: From Pigeon to Internet. New Dawn

Press. Pages:324

4. Ahuja. Charanjit. (March 17, 2016). Print Journalism: A Complete Book of

Journalism. PartridgeIndia. Pages:224

5. Krishna Bihari Mishra.(2019). Hindi Patrakarita : Ashvasti Aur

Ashanka..Prabhat Prakashan. Pages:224

6. Fedler. Fred & Bender. John .R.(2012).Reporting For The Media, Eighth

Edition

ReferenceBooks: 1. Alan. C. Hueth, Script Writing For Film Television And New Media, A Focal

Press Book Publication

2. Frank Barnas, Broad Cast News Writing, Reporting, and Producing, Seventh

Edition, A Focal Press Book Publication.

35

Core Course-II

Code News Writing Total

Lecture:45

Practical :

30

JM20B202 3-0-2-4

Course

Objectives:

1. To understand basics of news writing.

2. To understand the theory, methods, and practice of gathering information and

writing news.

3. To understand different writing techniques.

4. To develop the knowledge of web writing.

5. To inculcate the knowledge of news structures.

Pre-

requisites: NIL

UNIT CONTENT HOURS

I 1.1 Concept & Definitions of News

1.2 Elements of News

1.3 News values and dynamics of news values

1.4 Truth, Objectivity, Diversity, Plurality

1.5 Social welfare and relevance of facts

9

II 2.1 News: structure and content

2.2 Differences between news writing and other forms of media writing

2.3 Various types of writing style

2.4 Headlines: Types, Functions and Importance

2.5 Various techniques of writing headlines

9

III 3.1 Source of News, cultivation and protection

3.2 Verification and validation of facts

3.3 Types of News stories

3.4 Introduction to writing news

3.5 Article, Features

9

IV 4.1 News analysis

4.2 Backgrounders

4.3 Writing News based on Interviews

4.4 Writing News for Newspapers

4.5 Writing News for Radio, Television

9

V 5.1 News writing for web, E- Paper

5.2 Writing for Blog

5.3 Writing Photo caption

5.4 Writing for Social Media

5.5 Comparison of online writing and other forms of writing

9


CO1 Students will know about the basics of news writing.

36

CO2 Students will be having the knowledge of the theory, methods, and practice of gathering

information and writing news.

CO3 Students would be able to understand different writing techniques.

CO4 Students will have the knowledge of web writing

CO5 Students will be having the knowledge of news and background.

Text

Books:

1 Mcluhan. Marshall.(2016). Understanding Media.CreateSpace Independent

Publishing Platform

Reference

Books:

1. Itule & Anderson.(2008).News Writing and Reporting for Today’s Media. McGraw

Hill Publication.Pages:484

2. Stien. M.L. & Peterno. Susan F.( 2003).The News Writer’s Handbook.Surjeet

Publications.New Delhi

https://www.google.co.in/search?hl=en&q=inpublisher:%22CreateSpace+Independent+Publishing+Platform%22&tbm=bks&sa=X&ved=2ahUKEwjegeSbncHtAhVh6nMBHWUnCU8QmxMoADAIegQIIhAC

https://www.google.co.in/search?hl=en&q=inpublisher:%22CreateSpace+Independent+Publishing+Platform%22&tbm=bks&sa=X&ved=2ahUKEwjegeSbncHtAhVh6nMBHWUnCU8QmxMoADAIegQIIhAC

37

Core Course-III

Code Basics of Reporting Total Lecture:45

Practical : 30

JM20B203 3-0-2-4

Course

Outcomes:

1. To understand the basics of reporting.

2. To familiarize the students with different types of reporting.

3. To create understanding of specialized reporting.

4. To develop the general understanding of art culture and sports reporting.

5. To inculcate the knowledge of crime reporting.

Pre-

requisites:

NIL

UNIT CONTENT HOUR

S

I 1.1 Concept, definitions and elements of Reporting

1.2 Sources of News, News gathering, Verification and Validation

1.3 Reporting hierarchy in News Organizations General Interests

1.4 Cultivation of sources

1.5 Ethics and laws related to reporting

9

II 2.1 Reporting Techniques and Skills

2.2 Types of Reporting, Beat Reporting

2.3 Press conferences, Press briefing and Meet the Press

2.4 Human interest stories

2.5 Hard stories

9

III 3.1 Understanding of Political Trends and Political Parties

3.2 Conducting Political Interview

3.3 Legislative Reporting (Parliament, Assembly and Local Bodies)

3.4 Rural Reporting

3.5 Reporting of Autonomous bodies

9

IV 4.1 How to Report Cultural Events (Drama, Music, Dance etc.)

4.2 Difference between cultural Reporting and Review Articles

4.3 Film Coverage

4.4 General Introduction of Sports Journalism

4.5 How to Report Cricket, Football, Hockey, Athletics and Tennis Events.

9

V 5.1 Basics of Investigative Reporting

5.2 How to cover a Crime Incident?

5.3 Analytical Coverage of Crime

5.4 Complete Understanding of Rural – Urban Crime Pattern

5.5 Court Reporting

9


CO1 Students would be able to understand the basics of reporting.

CO2 Students would be able to familiarize themselves with different types of reporting.

CO3 Students would be able to create understanding of specialized reporting.

38

CO4 Students would be able to develop the general understanding of art culture and sports

reporting.

CO5 Students would be able to know about crime reporting.

Text

Books:

1. Kamath. M.V.(2018). Professional Journalism.Vikas Publishing. New Delhi.

2. Ahuja. Charanjit.(2016). Print Journalism ; A Complete Book Of Journalism. Lightning

Source

3. Dr. Saxena. Ambrish.(2007). Fundamentals of Reporting and Editing. Arjun Publishing

House

4. Fedler. Fred, Bender. Johan R.(2004). Reporting For Media.Oxford University Press,

USA

Reference

Books: 1. Barnas. Frenk.(2010). Broadcast News Writing, Reporting and Producing. Focal Press.

5th edition

2. Aggarwal.Virbala.(2012). Handbook of Journalism and Mass Communication.Concept

Publishing Company Pvt. Ltd.

3. Scanlan. Chip.(2013). News Writing and Reporting: The Complete Guide for Today's

Journalist.Oxford Univ Pr on Demand. 2nd edition.Pages:512

4. Rich . Carole.(2015). Writing and Reporting News: A Coaching Method . Cengage

Learning.8th Edition.Pages:496

5. Newman. Barry.(2015). News to Me: Finding and Writing Colorful Feature Stories.

Cuny Journalism Press.1st edition.Pages:242

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Virbala+Aggarwal&search-alias=stripbooks

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Chip+Scanlan&search-alias=stripbooks

https://www.amazon.com/Carole-Rich/e/B001IGSJVM/ref=dp_byline_cont_book_1

https://www.amazon.com/Barry-Newman/e/B00XQEAWS2/ref=dp_byline_cont_book_1

39

Discipline Specific Elective-II (Option 1)

Code BASICS OF PHOTOJOURNALISM Total Lecture:45

Practical : 30

JM20B204 3-0-2-4

Course

Objectives:

1. To understand how an image can be intentionally crafted using the tools of

exposure, lens, composition, moment and light and how to individually manipulate

each of these variables to an effect. 2. To relate ethical guidelines and boundaries in photojournalism to your own work

and choices.

3. To recognize, verbalize and employ the qualities of storytelling images.

4. To demonstrate the following skills with digital workflow in still photography:

a. Digital photography workflow

b. Media management

c. Metadata and caption writing

d. Editing

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Introduction to Photojournalism.

1.2 Photography, its emergence and growth

1.3 What is Camera & Mobile Phone Camera its functions?

1.4 Introduction to different types of camera & accessories for

photojournalism.

1.5 Mechanics of photography: apertures, shutter speeds, focus, and

focal lengths

1.6 Introduction to different types of lenses, Lighting, Composition

9

II

2.1 Top photojournalist of India

2.2 Relationship between still photography in respect of

types of recording modes

2.3 Image sizes and camera angles for various Purposes.

9

III 3.1 Photo-editing and Need for Editing

3.2 Ways to Edit.

3.3 Reading the mistakes in photos(Noise in photographs,

over exposure etc.)

3.4 Caption Writing, Management of photographs and

Digital archives.

3.5 Introduction to photo-editing software such as Adobe

Photoshop

9

IV Types of Photojournalism

3.1 Spot News,

3.2 General news,

3.3 Street Photography

9

40

3.4 off-beat photography

3.5 Documentary photography:-

war, terror, politics, education, Health, society mirror and crime

V

Working in field of various shooting scenarios:

5.1 Press conferences

5.2 Political events

5.3 Sporting events

5.4 Protests and demonstrations

5.5 Food photography

5.6 Classic and environmental portraits

9


After successful completion of course:

CO1 Student will be able to understand how an image can be intentionally crafted using the

tools of exposure, lens, composition, moment and light and how to individually

manipulate each of these variables to an effect.

CO2 Student will be able to relate ethical guidelines and boundaries in photojournalism to

their own work and choices.

CO3 Student will be able recognize, verbalize and employ the qualities of storytelling

images.

CO4 Student will be able to demonstrate the skills of Digital photography workflow.

CO5 Student will be able to understand and apply the knowledge of Editing, Metadata and

caption writing.

Text

Books:

1. Photojournalism- Frank P Hoy, Prentice Hall.

2. Lewis James. The Active Reporter.Vikas Publication

3. Warren Carl. Modern News Reporting.Harper and Row.

4. Mudgal, Rahul. Emerging Trends in Journalism.Sarup and Sons.

5. T.J.S. George: Editing – A Handbook for Journalists.

6. VirBala Aggarwal and V.S.Gupta, 2002 (second reprint), Handbook of Journalism

and Mass Communication, Concept Publishing Company, New Delhi

7. SevantiNinan, 2007, Headlines from the Heartland: Reinventing the Hindi Public

Sphere, Sage Publications, New Delhi.

Reference

Books:

1. Kobre Kenneth, The Professionals’ Approach, sixth edition, Focal Press

2. Eisman, Dugan, and Grey, Read World Digital Photography, Pearson/Prentice

Hall

3. Fred Parrish, Photojournalism: An Introduction, Wadsworth Thomson

4. Fred Ritchin , Bending the frame

5. John Berger, Ways of Seeing

41

Discipline Specific Elective-II (Option 2)

Code Development Communication Total

Lecture:45

Practical

:30

JM20B205 3-0-2-4

Course

Objectives:

1. To impart basic concepts meaning and models of Development.

2. To make students aware about problems and issues of the Development.

3. To inculcate knowledge of Development Communication and relations with media

and society.

4. To know the functioning of media in development coverage.

5. To understanding the rural India and its problem.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Development Communication: concept, evolution, historical

perspective debates

1.2 Models of development: Capitalist model, neo-liberal model,

Socialist model

1.3 Alternative models of development

1.4 Development and marginal communication

1.5 Areas of development

9

II 2.1 Use of media in development communication

2.2 Mass media and modernization.

2.3 Prominent Theoreticians: Danial Lerner, Everett Rogers, Wilber

Schramm.

2.4 Media and national development

2.5 Experiences from developing countries with special emphasis on

India

9

III 3.1 Development coverage in India: Print, Electronics, and New Media

3.2 Role of Government

3.3 Other agencies in development communication

3.4 Agencies in development communication

9

IV 4.1 Developing countries: Goals, Characteristics

4.2 Concept of Participatory Development Communication

4.3 Indicators of Developments

4.4 MDG’s and SDG’s

4.5 Hurdles and prospects in development communication

9

V 5.1 Rural Communication, concepts and meaning

5.2 Media and rural communication

5.3 Women, Child, Health & Family Structure and Problems in India.

5.4 Writing for development communication.

5.5 Use of Traditional media and new media in development

communication

9

42


CO1 Students would learn the concepts, meaning and models of the development.

CO2 Students would be able to understand the problems and hurdles in development

communication.

CO3 Learner would understand the working of government and administration in

development.

CO4 Students would know different programmes and policies of the development.

CO5 Learner would know the rural India and its problems he/she also will understands the

communication gap.

Text

Books:

1. Narula. Uma .( 2007).Development Communication: Theory and Practice.Har

Anand Publication

2. Kumar. Kewal. J. (1994).Mass Communication in India, Jaico Publications

.Mumbai.Forth Edition

Reference

Books:

1. Melkote. Srinivas Raj.(2015) . Communication for Development: Theory and

Practice for Empowerment and Social Justice.SAGE India.Third edition

2. Sinha. Dipankar.(2013). Development Communication. Orient Blackswan Private

Limited.New Delhi

3. Dahma.O.P.(2019). Education and Communication for Development.Oxford and

IBH Publishing. 2nd Revised edition

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Srinivas+Raj+Melkote&search-alias=stripbooks

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=Dipankar+Sinha&search-alias=stripbooks

https://www.amazon.in/s/ref=dp_byline_sr_book_1?ie=UTF8&field-author=DAHAMA+O.P.&search-alias=stripbooks

43

Project Based Learning-II

PB20B201 0-0-4-2

Learning

Objectives:

1. To integrating the knowledge and skills of various courses on the basis of






students.


General

Guidelines:



allotted to it.











guide/mentor.




7. Introduction


9. Methodology



12. References


4. Concerned School

5. Central Library

6. Self


be entertained.



44



45

Green credit-II

Yoga and Meditation-II

Code

IY20B201

Course





Pre-

requisites:

NIL










Code

GC20B201

Course

Objectives:


1. To provide the basic practical understanding about plantation.

2. To familiarize the various issues related with plantation and associated problems.

3. To make a bonding between tree and students.

Pre-

requisites:

NIL






CO2 To have awareness about issues associated with plantations.

CO3 To understand the environmental issues and goals.


46

Semester III University Core-I

Code Computer Application– II Total Lecture:45

UC20B301 3-0-0-3

Course

Objectives:

Course Objectives (CO): The aim of Computer Application is to provide

students with an opportunity to develop & understanding the latest trends &

technologies of computer system and computer software. Meanwhile, they also

develop the skill of using computer applications software for solving problems.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I Computer Network: Overview, Types (LAN, WAN and MAN), Data

communication, topologies.

Internet: Overview, Architecture, Functioning, Basic services like

WWW, FTP, Telnet, Gopher etc., Search engines, E-mail, Web Browsers.

Internet of Things (IoT): Definition, Sensors, their types and features,

Smart Cities, Industrial Internet of Things.

9

II Computer Security Basics: Introduction to viruses, worms, malware,

Trojans, Spyware and Anti- Spyware Software, Different types of attacks

like Money Laundering, Information Theft, Cyber Pornography, Email

spoofing, Denial of Service (DoS), Cyber Stalking, ,Logic bombs,

Hacking Spamming, Cyber Defamation , pharming Security measures

Firewall, Antivirus, Computer Ethics & Good Practices, Introduction of

Cyber Laws about Internet Fraud, Good Computer Security Habits,

9

III Operating system: Definition, Functions, Types, Classification, Elements

of command based and GUI based operating system.

Data base Management System: Introduction, File oriented approach and

Database approach, Data Models, Architecture of Database System, Data

independence, Data dictionary, DBA, Primary Key, Data definition

language and Manipulation Languages

9

IV Block chain: Introduction, overview, features, limitations and application

areas fundamentals of Block Chain. Crypto currencies: Introduction ,

Applications and use cases Cloud Computing: It nature and benefits,

AWS, Google, Microsoft & IBM Services

9

V Emerging Technologies: Introduction, overview, features, limitations and

application areas of Artificial Intelligence, Augmented Reality , Virtual

Reality, Grid computing, Green computing, Big data analytics, Quantum

Computing and Brain Computer Interface.

9


CO1 Demonstrate the knowledge of the basic structure, components, feature of

computers network.

CO2 Describe the concept of computer security issues & their solutions.

CO3 Compare and contrast features, functioning & types of operating system and

47

dbms.

CO4 Demonstrate architecture, functioning & services of the Internet and basics of

multimedia.

CO5 Illustrate the emerging trends and technologies in the field of Information

Technology.

Text Books: 1. RajaramanV.,“FundamentalsofComputers”,Prentice-HallofIndia.

2. NortonP.,“IntroductiontoComputers”,McGrawHillEducation.

3. GoelA.,“ComputerFundamentals”,Pearson.

4. BalagurusamyE.,“FundamentalsofComputers”,McGrawHill

5. TharejaR.,“FundamentalsofComputers”,OxfordUniversityPress.

6.BindraJ.,“TheTechWhisperer-

onDigitalTransformationandtheTechnologiesthatEnableit”,Penguin

Reference

Books:

1. TD malhotra,2020, New trends in computer 1st EDITION, Evergreen

Publications

2. Behrouz A. forouzan ,2007, Data communication & networking, fourth

edition,MC Graw-Hill

3. Henry F.korth ,1997,Data base system concept ,6 edition, McGraw-Hill

Education .

48

University Core-II

Code Quantitative aptitude - I Total Lectures: 30

UC20B302 2-0-0-2

Course

Objectives:

Course Objectives

1. To enhance the problem solving skills

2. To improve the basic mathematical skills.

3. To enable students to manage the placement challenges more effectively

Pre-

requisite:

NIL

UNIT CONTENT HOURS

I Numbers, H.C.F & L.C.M of Numbers, Decimal Fraction,

Coding deductive logic, Data Sufficiency, Directional Sense

6

II Simplification, Square root & Cube root, Average,

Problem on Numbers & Problem on Ages, Percentage

6

III Profit & Loss, Ratio & Proportion, Height & Distance

Partnership, Chain Rule, Time & Work.

6

IV Deductive Reasoning, Logical Word Sequence, Objective Reasoning,

Selection decision tables, Puzzles

6

V Inductive reasoning- Analogy Pattern Recognition, Classification

Pattern Recognition, Coding Pattern Recognition, Number Series

Pattern Recognition.

6



CO1 Able to analyze data

CO2 Able to construct hypotheses & solving problems

CO3 Able to understand mathematical and statistical concepts

Text Books 1. R S Aggarwal “Quantitative Aptitude for Competitive Examinations” S Chand

Publication

2. D P Gupta &Burnwal “General Quantitative Aptitude for Competitive Exams”

Disha Publication

Reference

Books

1. Deepak Agrawal & D P Gupta “Rapid Quantitative Aptitude: With Shortcuts

& Tricks for Competitive Exams” Disha Publication

2. Abhijit Guha “Quantitative Aptitude for All Competitive Examinations”

McGraw Hill Education

https://www.amazon.in/R-S-Aggarwal/e/B00ITXRBD4/ref=dp_byline_cont_book_1

https://www.amazon.in/Rapid-Quantitative-Aptitude-Shortcuts-Competitive/dp/9387421163/ref=sr_1_6?dchild=1&keywords=Quantitative+Aptitude+book&qid=1620712986&s=books&sr=1-6


49

Core Course-I

Code Introduction to Electronic Media Total Lecture:60

JM20B301 4-0-0-4

Course

Objectives:

1. To understand the working pattern of electronic media platform.

2. To familiarize the students with the basic techniques of broadcasting.

3. To create understanding of electronic media content creation.

4. To inculcate the knowledge of script writing.

5. To develop the knowledge of online journalism.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Brief history of broadcasting.

1.2 Broadcast in India

1.3 Objectives of policies of A.I.R

1.4 Committees on broadcasting; Chanda Committee, Prasar Bharti

Act.

1.5 Radio programme Formats and writing process.

12

II 2.1 Radio Newsroom, Employee and Working Process.

2.2 Collection and writing of Radio News, Formats of news based

programmes.

2.3 Preparation of News Bulletin and Editing of News.

2.4 Traits of News reporters and Editors.

2.5 F.M Local and Ham Radio, Web Radio, Radio Vision, World

Space Radio.

12

III 3.1 Brief history of T.V. telecasting in India and the World ,P.C Joshi

Committee.

3.2 SITE Experiment.

3.3 General Activities of a T.V Centre.

3.4 Expansion and Reach of Television Media.

3.5 Programme patterns of different D.D Channels & private News

Channels.

12

IV 4.1 Concept of Scripting.

4.2 Objectives of Scripting.

4.3 Script Writing and Presentation (Voice Modulation, Quality &

Pronunciation)

4.4 Steps and Formats of Script Writing.

4.5 Writing for Anchoring.

12

V 5.1 Concept of web journalism.

5.2 Internet and its functions.

5.3 Search and Conceptualization of online material.

5.4 Major Newspapers, Magazines and their e-papers.

5.5 Comparative role of Print Mediums, Channel Mediums and Internet

Mediums in our Society.

12



CO1 Students will be able to understand the working pattern of electronic media

platform.

50

CO2 Students will able to familiarize the students with the basic techniques of

broadcasting.

CO3 Students will be able to have understanding of electronic media content creation.

CO4 Students will be able to apply the knowledge of script writing.

Text Books: 1.Nalin Mehta (2008). Television in India: Satellites, Politics and Cultural

Change, Oxon :Rutledge

2.Walter McDowell (2006). Broadcast Television: A Complete Guide to the

Industry, New York: Peter Lang.

3.Keval J Kumar (2012). Mass Communication in India (4thedn), Mumbai: Jaico

Publishing

Reference

Books:

1. David Page and William Crawley (2001). Satellites over South Asia:

Broadcasting, culture, and the Public Interest, Sage Publications

2. M. Butcher (2003). Transnational Television, Cultural Identity and

Change: When STAR Came to India, New Delhi: Sage.

51

Core Course-II

Code Basics of Audio Video Editing Total

Lecture:45

Practical:30

JM20B302 3-0-2-4

Course

Objectives:

1. To familiarize the students with the basic concept of Audio and Video editing.

2. To understand the various techniques and Approaches of Audio Video Editing.

3. To understand the process of Title generation.

4. To master the trait of multi-track recording and mixing.

5. To learn exporting the final output as per industry standards.

Pre-

requisites: NIL

UNIT CONTENT HOURS

I Introduction to Sound:

1.1 Introduction to Sound

1.2 Sound Quality

1.3 Reproduced Sound

1.4 Acoustics

1.5 Sound Monitor

9

II Introduction to Microphone:

2.1 The Sound

2.2 Sound System

2.3 Introduction to Microphone

2.4 Microphone Directional Characteristics and Property

2.5 Sound Balancing And Quality, Sound Effects And Music

9

III Sound: Recording and Editing

3.1 Use of Software's for Sound Recording – Sound Forge and Nuendo /

Vegas/ Audacity

3.2 Sound Recording

3.3 Sound Editing and Mixing

3.4 Noise Reduction

3.5 Multi-Track Recording & Editing

9

IV Video editing Basic:

4.1 Introduction to Editing- Editing Basics

4.2 Types of Editing - Linear and Non–Linear Editing, In Camera Editing,

Editing with The Production Switcher

4.3 Editing Techniques and Approaches

4.4 Transitions- Cut, Fade, Dissolve, Wipe and their associated meaning

4.5 Order Of Shots, Montage, Titles

9

52

V

Exploring NLE Software: Features and Application

5.1 Adobe Premiere- Creating Project, Customizing Workspace, Import

Setting, Interface (Digitize and Organize Source Footage, Edit Sync

and Non-Sync Material, Editing Dialog & Working with Audio,

Timeline Editing, Adding Video Effects & Transitions)

5.2 Adobe After Effects - Creating Project, Customizing Workspace,

Import Setting, Interface (Digitize and Organize Source Footage, Edit

Sync and Non-Sync Material, Editing Dialog & Working with Audio,


5.3 Final Cut Pro (FCP) - Creating Project, Customizing Workspace,

Import Setting, Interface (Digitize and Organize Source Footage, Edit

Sync and Non-Sync Material, Editing Dialog & Working with Audio,


5.4 Tools

5.5 Rendering &Export Setting

9


CO1 Familiarity with the basic concept of Audio and Video editing.

CO2 Understanding of various techniques and Approaches of Audio Video Editing.

CO3 Understanding of the process of Title generation.

CO4 Command in the trait of multit-rack recording and mixing.

CO5 Will be able to export the final output as per industry standards.

Text

Books:

1. Wallace. Jackson(2016)Digital Audio Editing Fundamentals

2. Mitch S. Ra (2013) Basics of Audio - Visual Editing

Reference

Books:

1. Huber . David Miles(2017)Modern Recording Techniques

53

Core Course-III

Code Media Law and Ethics Total

Lecture:60

JM20B303 4-0-0-4

Course

Objectives:

1. To students conversant with Press Laws and Ethics.

2. To acquaint students with importance of Media Laws.

3. To inculcate the knowledge of RTI, Freedom of Expression and various other laws.

4. To discuss the role of Press Commission and Council.

5. To throw light on the role of Press before and after Independence.

Pre-

requisites: NIL

UNIT CONTENT HOURS

I 1.1 Introduction to Media Laws

1.2 Press regulation: Historical Perspective

1.3 Freedom of Expression (19) (1) a

1.4 Emergency and Censorship

1.5 MacBride Commission

12

II 2.1 First Press Commission: Report and Recommendations

2.2 Second Press Commission: Report and Recommendations

2.3 Press Council of India: Members of council, Objectives and Role

2.4 Prasar Bharti Act

2.5 Right to Privacy

12

III 3.1 Press and Registration of Books Act,1867

3.2 Copy Right Act, 1957

3.3 Consumer Protection Act,1986

3.4 Journalistic Ethics

3.5 Right to Information Act

12

IV 4.1 Media Ethics-Meaning and Concept

4.2 Media Ethics: - A Historical Perspective

4.3 NIEO and NWICO

4.4 Indian Penal Code and Press

4.5 International laws and Media

12

V

5.1 Role of UNESCO

5.2 Press ownership and Monopolies

5.3 Ethics in Advertising

5.4 ASCI Code

5.5 PRSI and PRCAI’s Code of Ethics

12


CO1 Students would be able to acquaint themselves with the history of Media Laws.

CO2 Students should be able to enhance understanding of the basic laws of Media.

CO3 Students would be able to inculcate the knowledge Journalistic Ethics.

CO4 Student would be able to understand the roles and responsibilities of Newspapers and

54

other media.

Text

Books:

1. M.Neelamalar,(2010).Media Laws And Ethics, PHI Learning Press.

2. Durga Das Basu: (2006) .Laws of the Press in India, Prentice Hall, New Delhi.

3. Dr.Shruti Bedi & Dr.RatanSingh, (2019). Law and Media, Allahabad Law

Agency

4. Nishant Singh (2014). International Media Laws, Createspase Independent

Publisher, New Delhi.

Reference

Books:

1. Roy L Moore,(5th Edition, originally published:2007). Media Law and Ethics,

University of University of Wisconsin.

2. Government of India: White paper on Missuse of Mass Media (1977), New Delhi:

Publication Devision.

55

Discipline Specific Elective III (Option 1)

Code Introduction to Public Relation Total

Lecture:45

Practical:30

JM20B304 3-0-2-4

Course

Objectives:

1. To provide knowledge about the definitions and concepts of public relation, publicity,

propaganda, advertising and e-PR.

2. To Know the differences between public relations and corporate communication,

public relations and advertising, public relation and propaganda, public relation and

publicity, propaganda and publicity.

3. To understand the basic tools of public relations.

4. To impart the fundamental of public relations writings.

5. To learn the ethics and laws of public relations.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Definitions and concept of public relations.

1.2 Definitions and concept of publicity.

1.3 Definitions and concept of propaganda.

1.4 Definitions and concept of advertising

1.5 Definitions and concept of e-PR

9

II 2.1 Difference between public relations and corporate communications.

2.2 Differences between public relations and advertising.

2.3 Difference between public relation and propaganda.

2.4 Difference between public relations and publicity.

2.5 Difference between propaganda and publicity.

9

III 3.1 Tools of Public Relation.

3.2 Newspaper and magazine.

3.3 Radio, television and film

3.4 New media and social media

3.5 Alternative media and traditional media

9

IV 4.1 Writing for P.R

4.2 Press Release writing

4.3 Promotional article writing

4.4 Writing for internal Publics

4.5 Writing for social media

9

V 5.1 Ethics of Public Relations

5.2 Code of ethics by professional bodies

5.3 ASCI Codes.

5.4 PRSI and PRCAI

5.5 Working of PR Agencies

9


CO1 Students would learn the definitions and concepts of public relations, publicity, and

56

propaganda.

CO2 Students would be able to differentiate between P.R and Advertising and propaganda .

CO3 Students would gain knowledge about the tools and techniques of P.R.

CO4 Students would know the public sector and private sector working of P.R.

CO5 Students would learn the code of ethics of Public Relation practices.

Text

Books:

1. Jaishri Jethwani and N.N. Sarkar, (2009) Public Relations Management, Sterling

Publishers PVT.LTD. New Delhi.

2. Dann Lattimore, (2012).Public Relation the Profession and Practice, McGraw Hill

Publication

Reference

Books:

1. E.Grunig James and Hunt Todd.(2002) Managing Public Relations , Rinehart and

Winston Publication, Newyork.

57

Discipline Specific Elective III (Option 2)

Code Introduction to Advertising Total

Lecture:45

Practical:30

JM20B305 3-0-2-4

Course

Objectives:

1. To introduce students to the current trends in Advertising.

2. To enable students, analyze different concept of branding in modern times.

3. Course content will provide students hands -on tactics and training in modern

Advertising Practices.

4. To make students understand the relation between Advertising and Society.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I Advertising Basics

1.1 Advertising – Definition, Need, Importance and Functions.

1.2 History and Development of Advertising.

1.3 Role of Advertising in Society, Economy.

1.4 Advertising Ethics & Social Responsibility.

1.5 Types of Advertising and Classifications of Advertising

9

II Ad Agency & Media Planning

2.1 Ad Agency – Structure and Functions.

2.2 Types of Ad Agencies, Composition of Ad Agency.

2.3 Media Planning – Definition & Role, Developing Media Plan, Media

Objectives, Media Strategy.

2.4 Media Mix & Media Scheduling.

2.5 Media Buying.

9

III Creativity & Advertising

3.1 Creativity Concept and Importance in Advertising.

3.2 Creative thought process

3.3 Advertising Appeal, Visualization.

3.4 Layout Designing – Stages of developing a layout.

3.5 Principles of a good layout.

9

IV Copywriting

4.1 Copywriting – Purpose and Types.

4.2 Writing effective Copy.

4.3 Writing Copy for different media.

4.4 T.V. and Radio Commercials.

4.5 Technical Writing.

9

V Advertising Campaign Planning

5.1 Ad Campaign – Concept and Importance.

5.2 Planning and Managing Ad Campaign.

5.3 Role of Research in Advertising.

5.4 Creative Brief.

5.5 Target Group and Desired Effect.

9


58

CO1 Students will understand different aspects of advertisements.

CO2

Will develop capacity to apply tools and techniques associated with advertisement

making.

CO3 Will improve relationship building skills from an industry perspective.

CO4 Students would be able to acquaint themselves with the concept of Ethical Advertising

and Social responsibility associated with.

Text

Books:

1. Reddi, Dr. C.V. Narasimha (2002), Public relation and communication Handbook,

Publicrelation foundation, Hyderabad

2. Balan, R.K., Corporate public relations, Sterling publisher pvt. Limited, New Delhi.

3. Sam Black (1996), Practical public relation, Universal book stall, Ansari road,New

Delhi

4. Maanen J V (1985), Qualitative Methodology, Sage Publication.Miller Delbert C

(1991), Handbook of research Design and Social Measurement(London: sage)

Reference

Books:

1. Wells Williams et. Al (1995), Advertising principles and practices, 3th ed.

Prentice Hall,New Jersey.

2. Morrison A. Margaret Et. Al (2012), Using Qualitative Research In

Advertising,Strategies, Techniques and Applications(sage Publications Inc.Us

3. Monippally Mmand Pawar A S (2010), Academic Writing- A Guide for

ManagementStudents and Researchers (New Delhi:Response Book)

E-Resources:

• http://www.asa.co.nz/codes/codes/adverting-code-of-ethics

• www.afaqs.com

• exchange4media.com

• www.pitchonnet.com

• www.newmediastudies.com

• www.medianewsline.com

• www.indiantelevision.com

• www.ourmedia.org

• www.brandchannel.com

• www.campaignindia.in

• www.brandrepublic.com

• www.adsoftheworld.com

• www.asci.co.inMark

• www.ofcomwatch.co.uk

• www.mediasoon.com

59

Project Based Learning-III

PB20B301 0-0-4-2

Course

Objectives:







students.


General

Guidelines:



allotted to it.











guide/mentor.




13. Introduction


15. Methodology



18. References


7. Concerned School

8. Central Library

9. Self


be entertained.



60



61

Yoga and Meditation-III

Code

IY20B301

Course





Pre-

requisites:

NIL










62

Green credit-III

Code

GC20B301

Course

Objectives:



2. To familiarize the various issues related with plantation and associated problems.


Pre-

requisites:

NIL









63

Semester IV University Core-I

Code DESIGN THINKING Total Lecture:30

UC20B401 2-0-0-2

Course

Objectives:

Course Objectives (CO): 1. To familiarize students with design thinking concepts and principles

2. To ensure students can practice the methods, processes and tools of design

thinking.

3. To ensure students can apply the design thinking approach and have ability to

model real world situations.

4. To enable students to analyse primary and secondary research in the

introduction to design thinking and develop ideas.

To develop an advance innovation and growth mindset form of problem

identification and reframing, foresight, hindsight and insight generation.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I ENTERPRISE DESIGN THINKING – HISTORY, OVERVIEW

Introduction to Design Thinking, History of Design Thinking, understand

what came before Design Thinking, Design making: concepts and

prototyping; Identifying and using design principles; Need of design

thinking; An approach to design thinking, Design thinking Process,

Enterprise Design Thinking, Understand the principles, loop, and keys.

6

II ENTERPRISE DESIGN THINKING – 7 KEY HABITS, THE LOOP,

USER RESEARCH

7 key habits of effective design thinkers, Iteration: understand the

importance; Learn how to observe, reflect, & make. An Overview on

Loop: - Its principles and keys. User Research Its Importance, Empathy

through listening.

6

III THE LOOP – MAKE, USER FEEDBACK

Understand how Make fits into the Loop, learn how to leverage Observe

information, Learn Ideation, Storyboarding, & Prototyping. Understand

user feedback and the Loop, Learn the different types of user feedback.

6

IV DEVELOPING IDEAS & GENERATING INNOVATIONS

Create Thinking, Generating Design Ideas, Lateral Thinking, Analogies,

Brainstorming, Mind mapping, National Group Technique, Synectic’s,

Development of work, Analytical Thinking, Group Activities

Recommended;

6

V REVERSE ENGINEERING

Introduction - Forward Engineering Design, Design Thought and Process,

Design Steps; Reverse Engineering Leads to New Understanding about

Products; Reasons for Reverse Engineering - Reverse Engineering Process

- Step by Step - Case Study.

6

64


CO1 Examine Design Thinking concepts and principles

CO2 Understand and apply enterprise Design thinking

CO3 Practicing and experimenting the methods, processes, and tools of Design Thinking

CO4 Apply the Design Thinking approach and model to real world situations

CO5 Apply and Understand Reverse and Forward Engineering

Text Books: 1. EmrahYayici, Design Thinking Methodology, 2017

2. Daniel Ling, Complete Design Thinking Guide, 2016.

Reference

Books:

1. David West, Rebecca Rikner, Design Thinking: The Key to Enterprise

Agility, Innovation, and Sustainability, 2017.

2. Raja and Fernandez, Reverse Engineering: An Industrial Perspective,

2008.

65

University Core-II

Code Quantitative Aptitude-II Total Lectures: 30

UC20B402 2-0-0-2

Course

Objectives:

This course will enable students to

1. To enhance the problem solving skills

2. To improve the basic mathematical skills.

Enable students to manage the placement challenges more effectively

Pre-

requisite:

UNIT CONTENT HOURS

I Time & Distance, Problem on Trains, Boats & Streams

Simple Interest, Compound Interest, Stocks & Shares, True Discount

6

II Area, Volume & Surface Area, Permutation & Combination,

Race & Game of Skill, Calendar, Clock, Probability 6

III Data Interpretation: Tabulation, Bar Graphs, Pie chart & Line

Graphs, Information Ordering, Information Processing

Engineering Mathematics- Logarithms, Permutation and

Combinations, Probability

6

IV Exploratory Analysis- Design of experiments, Sampling, Sampling

Error, Sampling Bias, Measures of Central Tendency and Dispersion,

Statistical survey and Presentation of data, Statistical Inference

6

V Correlation, Formulating Null & Alternate Hypothesis, Type I and

Type II errors

Regression, z-test/t-test, p-value

6



CO1 Able to analyzing data

CO2 Able to constructing hypotheses & solving problems

CO3 Able to understand mathematical and statistical concepts

Text Books 1. R S Aggarwal “Quantitative Aptitude for Competitive Examinations” S

Chand Publication

2. D P Gupta & Burnwal “General Quantitative Aptitude for Competitive

Exams” Disha Publication

Reference

Books

1. Deepak Agrawal & D P Gupta “Rapid Quantitative Aptitude: With Shortcuts

& Tricks for Competitive Exams” Disha Publication

2. Abhijit Guha “Quantitative Aptitude for All Competitive Examinations”

McGraw Hill Education

https://www.amazon.in/R-S-Aggarwal/e/B00ITXRBD4/ref=dp_byline_cont_book_1



66

Core Course-I

Code Introduction to Television Total

Lecture:60

JM20B401 4-0-0-4

Course

Objectives:

On completion of the course students should be able to:

1. explain the salient features of TV as a medium

2. list the different formats of TV 3. Describe the process of gathering news and report for TV.

Pre-requisites: BASIC KNOWLEDGE ON TELEVISION AND CURRENT AFFAIR

UNIT CONTENT HOURS

I 1.1 Introduction to television

1.2 Understanding the medium – Nature & Importance.

1.3 Objectives and principles of TV Broadcasting

1.4 Public & Private channel: Objective & reach.

1.5 Distinguishing characteristics of TV as compared to other Media

12

II 2.1 Camera: Types, working

2.2 Introduction to camera, Types of a video camera, Part of a video

camera, parts of camera functions, other equipment.

2.3 Depth of field, aperture, shutter speed, lenses and functions

2.4 Composition- different types of shots

2.5 Camera angle and camera movements, Subject and camera

relationship.

12

III 3.1 Lights and its properties

3.2 Different types of lights

3.3 Tools used in lighting, diffuser, reflectors, cutter and Gels.

12

IV 4.1 Video Editor

4.2 Producer of TV News

4.3 Structure and working of News room of a Television Production

Centre

4.4 Duties and Functions of TV Reporter

12

V 5.1 TV formats: Meaning & Needs

5.2 Fictional programs: soap operas, sitcoms, serial 5.3 films 5.4 News based programme 5.5 Talk, Discussion, Interview etc.

12



CO1 Students will Understand Television and nature of importance of Television in

daily life.

CO2 Characterize and analyze Types of Video camera to achieve good quality of videos

CO3 They will learn to Type of lights and its uses in various practical productions.

CO4 They will have capacity to integrate knowledge and to analyses TV News Room

67

Working.

CO5 They will also have capacity to produce TV program in the various field of

production work.

Text Books: 1. Jan R. Hakemulder, Broadcast Journalism, Anmol Publications,Ray AC de

Jonge, PP Singh New Delhi

2. Janet Trewin Presenting on TV and Radio, Focal Press,New Delhi

3. Stuart W. Hyde TV & Radio Announcing, Kanishka Publishers

4. Andrew Boyd Techniques of Radio and Television News Publisher: Focal

Press, India.

ReferenceBooks: 1. Television production- millerson

2. Janet Trewin Presenting on TV and Radio, Focal Press, India.

68

Core Course-II

Code Broadcast Journalism Total Lecture:45

Practical:30

JM20B402 3-0-2-4

Course

Objective:

1. To provide students an in-depth understanding of the concept, role and value of

strategic broadcasting and broadcast journalism in India.

2. To enhance the ability of students in Radio Journalism and radio programming.

3. To train them in the art of television journalism and equip them with the skills and

practices of television programme production.

Pre-

requisites:

NIL

UNIT CONTENT HOUR

S

I Radio 1:

1.1 Nature and characteristic of Radio as a medium of mass-communication,

Strengths and limitations.

1.2 Radio Broadcasting: Types of propagation- AM, SW & FM, Knowledge

about Electromangnetic spectrum.

1.3 Concept of Public Service Broadcasting- Characteristics, Structure and

management.

1.4 Commercial broadcasting of AIR, Vividh Bharti, Local Radio and Private

Commercial Radio

1.5 1.5 Radio and Rural Development, Community / Campus Radio, HAM

Radio.

9

II Radio 2:

2.1 Radio News Room and News Studio, Familiarization with Radio

Equipments

2.2 Structure of Radio News Bulletin, News Writing and Editing

2.3 Art of news reading, News based formats and Current Affairs programs,

Radio Commentry, Radio Jockey.

2.4 Production crew and their functions: Role of producer, Production,

planning and execution

2.5 Radio Production – Different program formats, Use of Music, Sound

Effects and Voice

9

III Television 1:

3.1 Nature and characteristics of Television as medium of mass communication,

Strength and limitation, TV News room and Studio Layout, Familiarization

with studio equipment.

3.2 Editorial team and their responsibilities, Television, News: Basics of TV

9

69

News, TV News Reporting, Editing, Packaging of News and News Flow.

3.3 Program production process of TV: Pre- Production, Production, Post-

Production

3.4 News Anchoring / Presentation

3.5 Different types of news based programs: Interview, Panel Discussion, Talk

Show, Volks Populi, Production, Planning and coordination

IV Television 2:

4.1 Camera Operation (Shots, Angle, Movements, Lighting, Set Designing,

Audio Properties etc.)

4.2 TV Documentaries: Type of Documentaries

4.3 Live Coverage, Narration and Voice Over, News Rundown, PTS and

Walk Through.

4.4 Pronunciation for Radio and TV, Moderate Debate or Discussion, Voice

and treatments – Pitch, Volume, Tempo, Vitality, Enthusiasm, Timbre,

Tone, Vocal Stressing and Appearance

4.5 Cable TV , DTH and Pay Channels

9

V Script Writing:

5.1 Basics of Script Writing: Visual Thinking, Preparation, Script writing,

Research, Synopsis, Outline, Treatment

5.2 Script writing formats

5.3 Introduction to short fiction and film forms

5.4 Basics of short film production

5.5 Non Fiction script writing, Biopic, Docu-Drama, Educational, Corporate

and Institutional Films

9


CO1 Student will be able to apply knowledge about functioning of television, Radio and

convergence media

CO2 They will be able to apply their technical knowledge in electronic media.

CO3 The students will create reports and write on different formats.

CO4 Will enhance their skill of editing and presentation techniques.

Text

Books:

1. Ray.Alexander (2008) Broadcast Journalism: Techniques of Radio and Television

News

2. Harcup.Tony (2015) Journalism Principles and Practice

3. Randall.David(2016) The Universal Journalist

Reference

Books:

1. Bajpai.Punya.Prasun, Basic TV Technology Digital and Analog, 2005, Focal Press.

2. Wtite, Ted & Bernas, Frank (2010), Broadcast News: Writing, Reporting and

Producing. Focal Press Oxford

3. Chantler, Paul & Stewert Peter(2007), Basic Radio Journalism, Focal Press

70

Core Course III

Code Introduction to Communication Research Total

Lecture:60

JM20B403 4-0-0-4

Course

Objectives:

1. To impart the definitions and basic concepts of research, communication research,

media research and social research.

2. To understand need, role and importance of Media Research.

3. To know the elements of research.

4. To learn the types of research.

5. 5. To impart the knowledge of basics of statistics and media metrics.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Definition and basic concept of Research

1.2 Communication Research

1.3 Media Research

1.4 Social Research

1.5 Difference between Communication research, Media research and

Social research

12

II 2.1 Need for research

2.2 Role of research

2.3 Importance of research

2.4 Functions of research

2.5 Ethics of research

12

III 3.1 Research Topic/Problem identification

3.2 Data Collection and Systemization

3.3 Measurability and objectivity

3.4 Comparison, evaluation and variables

3.5 Validity, authenticity and reliability

12

IV 4.1 Census method

4.2 Sampling method

4.3 Probability Sampling

4.4 Non-Probability sampling

4.5 Quantitative Vs Qualitative methods

12

V 5.1 Concept of statistics

5.2 Importance of statistics in research

5.3 Role of media matrix in communication research

5.4 Types of media research

5.5 Use of Content Analysis

12


CO1 Students would learn the definitions and basic concepts of research, communication

71

research, media research and social research.

CO2 Students would understand the importance of media research.

CO3 Students would gain knowledge about research methodology and problem

identification.

CO4 Students would learn data collection interpretation and systemization.

CO5 Students would learn to prepare questioners.

Text

Books:

1. Manoj Dayal, ‘Media Matrix: (2017) An introduction to Quantitative Research in

Mass Communication’, Sage Publication, New Delhi.

2. Roger D.Wimmer & Joseph R.Dominick,(2000) ’Mass Media Research: An

Introduction’ ,Wadworth Publishing Company U.S.A.

3. Manoj Dayal,( 3rd Edition: 2010)’ Media Shodh’, Hariyana Sahitya Akadmi.

4. Prasant Sarangi, (2007)‘Research Methodology’, Taxman Publication,Delhi.

Reference

Books:

1. J.A. Anderson, (1987) ‘Communication Research: Issues and Methods’, McGraw

Hill,New York.

2. Uwe Flick ,(2006) ‘An Introduction to Qualitative Research’ Sage Publication,

London.

72

Discipline Specific Elective IV (Option 1)

Code Videography Total

Lecture:60

JM20B404 4-0-0-4

Course

Objectives:

The Students will identify different kinds of video camera, camera shots, and moments.

Compositions. Along with basic operations and the function of a video camera.

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Introduction to camera

1.2 Types of a video camera

1.3 Part of a video camera

1.4 Parts of camera functions

1.5 Other equipment.

12

II 2.1 Depth of field

2.2 Aperture, Shutter speed, lenses and functions.

2.3 Composition- different types of shots,

2.4 Camera angle and camera movements

2.5 Subject and camera relationship.

12

III 3.1 Lights and its properties

3.2 Different types of lights

3.3 Other tools used in lighting

3.4 Diffuser, Reflectors, cutter and Gels.

3.5 Basic lighting techniques accessories used in the lightning.

12

IV 4.1 Audio fundamental

4.2 Various audio element in video production

4.3 Synchronized sound

4.4 Voice, Music, Ambience

4.5 Sound effects

12

V 5.1 Types of microphones

5.2 Use of audio mixer for recording and editing of sound

5.3 Different audio equipment for studio and location recording.

12


After successful completion of course:

CO1 Students will Understand Types of camera and uses, familiar with equipment in any

event coverage.

CO2 Characterize and analyze Exposure Triangle To achieve good quality of videos

CO3 They will learn and Understand Different Types of lights and its uses in various

practical productions.

CO4 They will have capacity to integrate knowledge and to analyses how they use audio in

various video production work and sound editing and recording.

CO5 They will also have capacity to use microphones in the various field of production work.

Text

Books:

1. Handbook of television production- Herbert Zettl

2. Video production handbook- Millerson

Reference

Books: 1. Digital Photography-Tom Ang

73

2. Television production- millerson

74

Discipline Specific Elective IV (Option 2)

Code Essentials of Marketing Management Total

Lecture:60

JM20B405 4-0-0-4

Course

Objectives:

COURSE OBJECTIVES

1. To explain the students various underlying concepts involved in Marketing

2. To describe the students, various factors of Global, International & Domestic

market

3. To explain the students how pricing affects marketing decisions

4. To discuss with students, various differences between Product & a Brand

5. To describe various channels of distribution to & their relative importance in

Marketing to students

Pre-

requisites:

NIL

UNIT CONTENT HOURS

I 1.1 Nature, scope & importance, Core concepts of marketing.

1.2 Different types of Marketing orientations/Philosophies

1.3 Marketing Environment

1.4 Factors affecting Marketing Environment

1.5 Understanding Consumers & Industrial Market

12

II 2.1 Marketing Mix: 7 P model for service and 4 P Model for Product,

Marketing Strategies

2.2 Market Segmentation: Factors for segmentation, Importance

2.3 Market Targeting: Need & Importance

2.4 Market Positioning, Targeting vs Positioning

2.5 Understanding Consumer & Competition

12

III 3.1 Product, Product Class and Categories, Product Mix, Elements of

Product mix

3.2 Product Life Cycle, Strategies of Different stages of PLC

3.3 Brands: USP, EVP, New Product Development

3.4 Nature of Pricing, Factors affecting Pricing & steps in Price

Determination

3.5 Pricing Strategies & Techniques

12

IV 4.1 Importance & function of distribution channels

4.2 Channel Design Selection

4.3 Channel Members & their management

4.4 Promotion Mix & its Elements, Sales Promotion

4.5 Conflict Management in distribution, causes & cures.

12

V 5.1 Marketing Information System & Marketing Research

5.2 International & Global Marketing

5.3 Rural Marketing & Societal Marketing concept

5.4 Service Marketing - Significance and Types

5.5 Recent Terms in Marketing

12


CO1 The students would eventually generate within themselves ability of decision making

CO2 The students would conclude how pricing is done & also that it is not merely a

75

production cost plus profit term

CO3

The students would eventually develop within themselves the importance of Brand

concept over the product concept

CO4 The students would be able to compare between domestic & International marketing

approaches

Text

Books:

1. Kotler, P. (1994). Marketing Management Analysis, Planning, Implementation

&Control. New Delhi: Prentice Hall of India

2. Kotler, P., & Armstrong, G. (1997). Principles of Marketing. New Delhi: Prentice

Hall of India

3. Ramaswamy, ,. V., & Namakumari, S. (2010). Marketing Management. New

Delhi:MacMillan

4. Sarangi, S. K. (2011). Marketing Management. New Delhi: Asian Books Pvt. Ltd

5. Sontakki, C. N. (2011). Marketing Management. New Delhi: Kalyani Publication

Reference

Books:

1. dl.ueb.edu.vn/bitstream/1247/.../1/Marketing_Management_-

_Millenium_Edition.pdf

2. https://bookboon.com/en/essentials-of-marketing-ebook

3. https://www.penguinrandomhouse.com/books/.../this-is-

marketing.../9780525540830/

4. https://www.goodreads.com/book/show/3328127-a-framework-for-

marketingmanagement

5. https://www.slideshare.net/walbert35/marketing-management-ebook

76

Project Based Learning-IV

PB20B401 0-0-4-2

Course

Objectives:







students.


General

Guidelines:



allotted to it.











guide/mentor.




19. Introduction


21. Methodology



24. References


10. Concerned School

11. Central Library

12. Self


be entertained.




77


78

Yoga and Meditation-IV

Code

IY20B401

Course





Pre-

requisites:

NIL










Green credit-IV

Code

GC20B401

Course

Objectives:



2. To familiarize the various issues related with plantation and associated

problems.


Pre-

requisites:

NIL


present global scenario and to equip the students to understand the environmental movements

and basic of plantations.






79

GENERIC ELECTIVES

SEMESTER – III

80

COURSE

CODE

Introductory Biology Total Lecture.: 30

GE20B301 2-0-0-2

Course

Objectives:

The course will provide students the understanding of Biology. Biology is the study of organic

life, from the structure and function of biomolecules through the complex evolutionary and

regulatory processes of cells, organisms, populations, communities, and ecosystems.

1. Students will be introduced to the fundamental concepts that pass through these levels of

organization.

2. In addition, the students should have in depth of knowledge to facilitate an integrative

understanding of the interconnectedness and unity that make biology a cohesive discipline.

3. The main aim of this course is to provide students with the tools to become life-long

learners in the field of Biology.

Pre-

requisites:

None.

UNIT CONTENT HOURS

I Introduction:Themes in the study of life, Characteristics of living organisms,

(properties of life), life’s hierarchy of levels of organization, biological

system of classification, grouping of organisms into three domains and

multiple kingdoms, branches and sub-disciplines of biology. Living and non-

living world,scientific method.

5

II Chemistry of life: The constituents of matter; Structure of an atom; The

energy level of electron; The formation and function of molecules depend on

chemical bonding between atoms; Chemical reaction make or break chemical

bonds; The water molecule is polar; Properties of water; Ionization of water.

7

III Biomolecules:Organic chemistry-the study of carbon compounds; What

makes carbon special? Properties of organic compounds. Structure and

function of bimolecules. Most macromolecules are Polymers; Carbohydrates

act as fuel and building materials; Lipids are group of hydrophobic

molecules; Protein have diverse structures and functions; Nucleic acids store

and transmit hereditary information.

7

IV Introduction to Cellular Respiration:Laws of Thermodynamics, energy

conversion converted through biological systems. Metabolism:(Endergonic

(anabolic) reactions Exergonic (catabolic) reactions) .Structure and functions

of enzymes in terms of Activation energy, Active site, Co-enzymes,

Denaturation, Enzyme inhibitors , Substrate. Structure and role of ATP in the

cell. Process of and summary equation for cellular respiration. Major

4

81

pathways used in the pathways used in the process of cellular respiration:

(Glycolysis, Bridge reaction, Citric Acid Cycle, Oxidative Phosphorylation &

Electron Transport Chain) Compare and contrast aerobic respiration with

fermentation. Importance of carbohydrate, lipid and protein breakdown and

how these molecules are utilized in aerobic respiration.

V Photosynthesis: Process of and summary equation for photosynthesis,

importance of photoautotrophs as producers.Basic structure of a leaf and its

component parts: Basic structure of a chloroplast: Electromagnetic spectrum

and the significance of visible light as an energy source for

photosynthesis.The two stages of photosynthesis, including the location, raw

materials and products ofLight Reactions and Calvin Cycle. Interrelationship

between the Light Reactionsand the Calvin Cycle. Adaptations in relation to

photosynthesis in plants in different environments. Compare the processes of

aerobic cellular respiration and photosynthesis to include locations,

rawmaterials and products.

7

Course Outcomes as per Blooms Taxonomy

CO1 The student will be able to understand2 Energy and information flow in living systems.

CO2 They will be able to characterize2 form analyze4 function of cells.

CO3 They will be able to understand2concept of Heredity, molecular genetics and apply3 it to

individuals to populations

CO4 They will be able to integrate knowledge and to analyses4 and evaluate5 different biological

functions of life.

CO5 They will be able to analyse4 ecological relationship among organisms, populations,

communities and their physical environment

Text

Books:

GM Cooper and Hausman RE, The Cell: A Molecular Approach, 5th edition. 2009,

ASM Press & Sunderland, Washington, D.C, Sinauer Associates, MA.

WM Kleinsmith, LJ Hardin and GP Bertoni, The World of the Cell.7th edition.,2009.

Pearson Benjamin Cummings Publishing, San Francisco.

Reference

Books:

4. Biology 8th edition Campbell, N.A. and Reece, J. B Pearson Benjamin Cummings, San

Francisco.

5. Biology 7th edition Raven, P.H et al (2006) Tata McGraw Hill Publications, New Delhi.

6. Griffiths, A.J.F et al (2008) Introduction to Genetic Analysis, 9th edition, W.H. Freeman

&Co.NY.

82

COURSE

CODE Basic Analytical Chemistry Total Lecture.: 30

GE20B302 2-0-0-2

Course

Objectives :

1. Prepare graduates with the basics concept of analytical chemistry.

2. Produce graduates with knowledge of different analytical techniques.

Pre-requisite None

UNIT CONTENT HOURS

I Introduction to analytical chemistry and its interdisciplinary nature,

concept of sampling, importance of accuracy, precision and sources of

error in analytical measurements, presentation of experimental data and

results, from the point of view of significant figures.

6

II Analysis of soil: composition of soil, concept of pH and pH

measurement, complexometric titrations, chelation, chelating agents, use

of indicators, determination of pH of soil samples, estimation of calcium

and magnesium ions as calcium carbonate by complexometric titration.

6

III Analysis of water: definition of pure water, sources responsible for

contaminating water, water sampling methods, water purification

methods, determination of pH, acidity and alkalinity of a water sample,

determination of dissolved oxygen (DO) of a water sample.

6

IV Analysis of food products: nutritional value of foods, idea about food

processing and food preservations and adulteration, identification of

adulterants in some common food items like coffee powder, asafoetida,

chilli powder, turmeric powder, coriander powder and pulses, etc.,

analysis of preservatives and colouring matter.

6

V Analysis of cosmetics: major and minor constituents and their function,

analysis of deodorants and antiperspirants, Al, Zn, boric acid, chloride,

sulphate, determination of constituents of talcum powder: magnesium

oxide, calcium oxide, zinc oxide and calcium carbonate by

complexometric titration.

6


CO1 Students will understand2 basic knowledge of analytical chemistry.

CO2 They will be able to explain2 different types of soil analysis.

CO3 They will learn to analyze4 different water samples.

CO4 They will be able to identify3 the nutrients and adulterants in common food products.

CO5 They will develop3 knowledge about analysis of cosmetics.

Text Books: Vogel, A. I. Vogel’s Qualitative Inorganic Analysis 7th Ed., Prentice Hall.

Reference

Books:

D A Skoog, D.M. West, F.J. Holler, S.R. Crouch , Analytical Chemistry - An Introduction,

7th Edition, 2000, Saunders College Publishing, Philadelphia, London.

83

COURSE

CODE Basic Instrumentation Skills

Total

Lecture.:30

GE20B303 2-0-0-2

Course

Objectives:

1. To understand concepts and principle of DC and AC voltage and current measuring

techniques.

2. To familiarize with different electronic measurement instruments.

3. To be able to measure different physical parameters with the help of CRO.

Pre-

requisite:

UNIT CONTENT HOURS

I Basic of Measurement techniques, Instruments accuracy, precision,

sensitivity, resolution range etc. Errors in measurements and loading effects,

Principles of measurement of DC and AC voltage and current, Measurement

of resistance, Specifications of Multimeter and uses

4

II Electronic Voltmeter: Advantage over conventional multimeter for voltage

measurement with respect to input impedance and sensitivity. Principles of

voltage, measurement, Type of AC millivoltmeters, Block diagram ac

millivoltmeter, specifications and their significance, Amplifier- rectifier, and

rectifier- amplifier.

4

III Block diagram of basic CRO, Construction of CRT, Electron gun, electrostatic

focusing and acceleration (Derivation not required), brief discussion on screen

phosphor, visual persistence & chemical composition. Time base operation,

synchronization. Front panel controls.

6

IV Application of CRO for the measurement of voltage (dc and ac frequency,

time period. Special features of dual trace, introduction to digital oscilloscope,

probes. Digital storage Oscilloscope: Block diagram and principle of working,

Block diagram, explanation and specifications of low frequency signal

generators, pulse generator, and function generator. Brief idea for testing,

specifications. Distortion factor meter, wave analysis.

7

V Block diagram of bridge, working principles of basic (balancing type) RLC

bridge. Specifications of RLC bridge, Block diagram & working principles of

a Q- Meter. Digital LCR bridges, Principle and working of digital meters.

Comparison of analog & digital instruments. Characteristics of a digital meter.

Working principles of digital voltmeter.

6


CO1 Students will able to understand2working principle of AC and DC measurement instruments.

CO2 Students will able to apply3miltimeter in voltage and current measurement.

CO3 Students will able to demonstrate3 the operating principle CRO and its use in physical quantity

measurement.

CO4 Students will able to compute4 different parameters for characterizing different circuits like

rectifiers and amplifier.

CO5 Students will able to distinguish4 working of analog and digital instruments.

Text Books:

B.L. Theraja, A text book in Electrical Technology, S Chand and Co.

Venugopal, Digital Circuits and systems, Tata McGraw Hill, 2011.

S. Ghishal, Digital Electronics, Cengage Learning, 2012.

S. Salivahanan& N. S.Kumar Electronic Devices and circuits, , 3rd Ed.,Tata Mc-Graw Hill,

2012.

84

Reference

Books:

M.G. Say, Performance and design of AC machines - ELBS Edn.

U.Tietze, Ch.Schenk, Electronic circuits: Handbook of design and applications, Springer,

2008.

Thomas L. Floyd, Electronic Devices, 7th Ed., Pearson India, 2008

85

COURSE

CODE Elementary Number Theory

Total Lecture.: 30

GE20B304 2-0-0-2

Course

Objectives:

To present a rigorous development of Number Theory using axioms, definitions, examples,

theorems and their proofs.

Pre-requisites: None.

UNIT CONTENT HOURS

I The Integers: Numbers and Sequences. Sums and Products. Mathematical

Induction. The Fibonacci Numbers. 5

II Primes and Greatest Common Divisors: Prime Numbers. The

Distribution of Primes. Greatest Common Divisors. The Euclidean

Algorithm. The Fundamental Theorem of Arithmetic. Factorization

Methods and Fermat Numbers. Linear Diophantine Equations.

7

III Congruences: Introduction to Congruences. Linear Congrences. The

Chinese Remainder Theorem.

Applications of Congruences: Divisibility Tests. Check Digits.

5

IV Multiplicative Functions: The Euler Phi-Function. The Sum and Number

of Divisors. Perfect Numbers and Mersenne Primes. Mobius Inversion. 6

V Primitive Roots: The Order of an Integer and Primitive Roots. Primitive

Roots for Primes.

Quadratic Residues: Quadratic Residues and Nonresidues. The Law of

Quadratic Reciprocity

7

Course Outcomes as per Blooms Taxonomy

CO1 Students will be able to:

1) Effectively express the concepts and results of Number Theory.

CO2 2) Construct mathematical proofs of statements and find counterexamples to false

statements in Number Theory.

CO3 3) Collect and use numerical data to form conjectures about the integers.

CO4 4) Understand the logic and methods behind the major proofs in Number Theory.

CO5 5) Work effectively as part of a group to solve challenging problems in Number Theory

Text

Books:

K. Rosen, Elementary Number Theory and its Applications (5th Edition), Addison-Wesley

(2005).

86

Reference

Books:

T. Koshy, Elementary Number Theory with Applications, Harcourt/Academic Press

(2002)

G. Andrews, Number Theory, Dover Publications (1994)

O. Ore, Number Theory and Its History, Dover Publications (1988)

87

Code Production Technology for Vegetables and Spices Total Lecture:

30

GE20B305 1-0-1-2

Course Objectives:

Understanding the importance of vegetables, spices, kitchen gardening in human nutrition & in national

economy. To know about various vegetables – their origin, area, climate, soil, improved varieties, spacing,

transplanting, fertilizer requirement, irrigation, weed management, harvesting and yield.

Prerequisite of course –

Fundamentals of Horticulture.

Unit Contents Hours

1 Importance of vegetables & spices in human nutrition and national economy.

Kitchen gardening. Brief about origin, area, climate, soil, improved varieties and

cultivation practices such as time of sowing, transplanting techniques, planting

distance, fertilizer requirements, irrigation, harvesting and yield,:Tomato,

Brinjal, Chilli, Capsicum, French bean,Peas;

3

2 Brief about origin, area, climate, soil, improved varieties and cultivation

practices such as time of sowing, transplanting techniques, planting distance,

fertilizer requirements, irrigation, harvesting and yield,:Cucumber, Melons,

Gourds, Pumpkin.

2



fertilizer requirements, irrigation, harvesting and yield,: Cole crops such as

Cabbage, Cauliflower, Knol-khol

5



fertilizer requirements, irrigation, harvesting and yield,: Bulb crops such as

Onion, Garlic; Root crops such as Carrot, Raddish, Beetroot; Tuber crops such

as Potato;

3



fertilizer requirements, irrigation, harvesting and yield, Leafy vegetables such as

Amaranth, Palak. Perennial vegetables).

4


At the end of the course the students should be able to

88

Code General Studies-I

Total Lecture: 30

GE20B306 2-0-0-2

Course Objectives: The purpose of orienting students to General Studies is to develop in them an

appreciation for the holistic nature of knowledge

In contemporary times, familiarity with General Studies is indispensable because

at the senior learning stage there is an element of specialization due to which the

students do not get exposed to some vital disciplines/areas of study that are not

covered in their specialized field.

The whole course of General Studies is, therefore, focused on proper

development of the ‘affective domain’ by exposing the students to varied

domains of study.

UNIT CONTENT HOURS

I Unit: 1. Innovation: (Science & Technology)

1. Computer VIRUS

2. Cybercrime

3. Computer terms

4. Programming Language

5. Buccal Cavity of human beings & Knock-Knee syndrome

6

II Unit: 2. The Political India:

1. Amendment Acts

2. Committee related to Panchayat Raj Institutions

3. CAG and related articles

4. Cyber laws

5. Indian Ministry related to FDI

6

III Unit: 3. The Democratic India

1. Make in India

2. Indian Ministry related to FDI

3. Election Commission

4. SC/ST Act 1989, etc

5. Special Acts of law for minorities

6

IV Unit: 4. Contemporary Problems of Indian Society:

1. Rural versus Urban Social Issues.

2. Poverty.

3. Unemployment.

4. Illiteracy.

5. Caste System & Communalism.

6

V Unit: 5 Human Rights 6

89

1. Introduction of Human Rights

2. Protection of Human Rights Act

3. State Human Rights Commission

4. National Human Rights Commission

5. Article 21

.


At the end of the course the students will be able to:

CO 1 The course for General Studies for graduation level students has been revised

keeping in mind the changing dynamics of today’s society.

CO 2 The purpose behind revising the curriculum is to make it more relevant.

CO 3 It is hoped that this course will develop responsible citizens..

CO 4 . In the following sections, a brief introduction to each unit has been provided,

along with its specific objectives. Further, contemporary issues have been included

in each unit to make it pertinent to the lives of students

CO 5 Suggestive transactional strategies have also been incorporated in each unit to

facilitate teachers in effectively planning the learning activities

Text

Books:

Ramesh Singh General Knowledge McGraw-Hill publication

M. Laxmikant ,Indian Polity (4th Edition or 5th Edition)

Reference Books: Rajiv AhirSpectrum for Modern Indian History (Latest Edition)

MadhyapradeshEkParichaya by McGraw-Hill publication

90

Code Course Name Total

Lecture:30

GE20B307 Basics of Acting 0-0-2-2

Course

Objectives:

The subject aims the students to provide

Demonstrate the ability to accurately interpret and utilize written and

verbal directions provided for performances.

Apply feedback and criticism from previous performances toward

improving and refining skills and techniques in subsequent

performances.

Provide constructive feedback to performances by classmates and

Audiences.

Compose written criticism of live theatrical productions.

Maintain a detailed journal of the theatrical process.

Pre-

requisites: Nil

UNIT CONTENT HOURS

I Principles and Styles of Acting: Stanislavsky’s system, Chekov, Brechtian and

alienation Theatre. (Lecture with PPT presentation) 5

II Dimensions of Acting:

1. Body Movement (Aangik), 2.Speech, Improvisation, pronunciation

(Vachik), 3. Costume (Aharya), 4. Emotions (Satvik). (lecture and practice of

different dimension of drama)

9

III Relationship and Importance between different elements of Drama. (Set

design, lightning, sound, stage etc.) (Lecture and understand the production

with multiple studio Arrangements.) 9

IV Study of Drama works Pre Independence-

(1) Bhartendu Harishchandra (2) Jai Shankar Prasad (3) Dharmveer Bharti etc.

(lecture and individual presentation) 5

V

Modern Drama works: Mohan Rakesh, Girish Karnad, BheeshmSahini, Badal

Sarkar, Saadat Hasan Manto, Habib Tanveer, Vijay Tendulkar. (lecture and

individual presentaion) 9


CO1 Student will perform a broad spectrum of dramatic material both improvised and scripted,

ranging from Realism to non-Realism, classical to contemporary.

CO2 Student will develop vocal, physical and imaginative skills to express a broad spectrum of

dramatic material.

CO3 Student will review, analyze and give constructive criticism on performance.

CO4 Student will work as an ensemble/collective group.

CO5 Student will understand the rehearsal and performance process, including the relationship

between the actor and the director, the actor and stage manager, actor and production crew, actor

and fellow actors.

91

Text

Books:

Author/Editor Title with Edition Publisher

Constantin Stanislavski An Actor Prepares

Sanford Meisner Sanford Meisner on Acting

Reference

Books:

Improvisation for the Theatre - Viola Spolin

92

Code C++ Programming Total Lecture: 30

GE20B308 2-0-0-2

Course Objective: The objective of course is to develop programming skills of students, using object

oriented programming concepts, learn the concept of class and object using C++ and develop classes

for simple applications.

1 Introduction to Programming –

Program and Programming –Programming Languages –Types of

software's, Operating Systems –Dos commands –Basic Linux commands

and vi editor –Compiler, Interpreter, Loader and Linker Fundamentals in

C++ –History of 'C++' –Migrating from procedural oriented language –to

object oriented languages Program –Keywords –Variables –Constants –

Data type –Operators –Manipulators and uses –Basic Structure of a 'C++'

program

5

2 Control statements –Conditional Control Statements –if –if-else –nested

if-else –else-if ladder –Multiple Branching Control Statement –switch-

case –Loop Control Statements –while –do-while –for –Nested Loops –

Jump Control statements –break –continue –goto –exit –return –

Programming Examples –FAQ's

6

3 Pointer array Reference –pointer variable –Reference variable/alias

variables? –Reference to Reference variable? –Reference to array? –

Reference vs normal variable? –Reference vs pointer variable? –1D and

2D Arrays –What is dynamic memory allocation? –The new and delete

operator –new vs malloc –delete vs free –Dynamic 1D and 2D Arrays

7

4 Function –What is function ? –Why function ? –Advantages of using

functions –Function Prototype –Defining a function –Calling a function –

Actual and Formal Arguments –Types of functions –Parameter Passing

Techniques –Call by Value –Call by Reference –Call by Pointer –Return

statement –Returning More than one value From A Function –Return by

value mechanism –Return by pointer mechanism –Return by reference

mechanism –Inline Functions –Default Arguments –Function

Overloading –Lambda function. –Recursion

6

93

5 Introduction to oops –c structure vs c++structuree –Class –Object –

Encapsulation –Abstraction –Polymorphism –Inheritance –Message

Passing Classes and Objects –Declaring / defining classes –Data members

and member functions –Access specifiers : public and private and

protected –Creating objects of a class –Pointers to object –Implicit this

pointer –Static data members –Static member functions –Passing objects

to a member function –Returning objects from a member function –

Friend functions –Friend classes –Nested classes –Local classes –The

const member functions –The const objects –Array of objects –static

objects –inline functions.

6


Upon completion of this course, students will acquire knowledge about:

CO1 Able to implement the algorithms and draw flowcharts for solving Mathematical

and Engineering problems.

CO2 Demonstrate an understanding of computer programming language concepts.

CO3

Able to define data types and use them in simple data processing applications also

he/she must be able to use the concept of array of structures. Student must be able to

define union and enumeration user defined data types.

CO4 Ability to design and develop Computer programs, analyzes, and interprets the

concept of pointers, declarations, initialization, operations on pointers and their

usage.

CO5 Develop confidence for self education and ability for life-long learning needed for

Computer language.

Text Books

1. Herbert Schildt-2017, The complete reference C++, 4th edition,Mcgraw Hill.

2. Bjarne, A Tour of C++,4th edition, Addison-Wesley.

Reference

Books

1. Herbert Schildt-2017, The complete reference C++, 4th edition,Mcgraw Hill.

2. Bjarne, A Tour of C++,4th edition, Addison-Wesley.

94

Code Photography Total Lecture:30

GE20B309 1-0-2-2

Course

Objectives

:

Students undergo a sound learning on technical aspects of photography ranging from

using various formats of digital technology in photography; identify different kinds of still

camera, camera shots, and moments. Compositions. Along with basic operations and the

function of a still camera.

Lighting techniques, fundamentals of photography & editing for photography using high

end professional equipment and resources.

Pre-

requisites:

BASIC INTEREST & KNOWLEDGE OF STILL CAMERA

UNIT CONTENT HOURS

I History of Photography Introduction to camera, Types of a Still camera,

Part of a still camera, parts of camera functions, other equipment. 5

II Origin of Photography- early cameras and technology

Photography as art

Evolution of Camera- From film to digital era

History of different genres of photography

Current trends in technology and style

7

III Depth of field, aperture, shutter speed, lenses and functions,.

Composition- different types of shots, camera angle and camera

movements, subject and camera relationship.

7

IV Lights and its properties, Different types of lights, other tools used in

lighting, diffuser, reflectors, cutter and Gels.

Basic lighting techniques accessories used in the lightning.

7

V Scanning and Image Editing;

SCANNING: Scanners as input devices- Working of a

Scanner– Scanning procedure – Scanning resolution.

4

95

IMAGE EDITING: Image editing through image editing

software’s like Adobe Photoshop – Adjustment of

Brightness, Contrast, Tonal and Color Values –

Experimenting with Level and Curve.


CO1 Students will Understand History of Photography Introduction to camera

CO2 Characterize and analyze Origin of Photography- early cameras and technology

CO3 They will learn to different types of shots, camera angle and camera movements

CO4 They will have capacity to integrate knowledge and to analyses uses of lighting in

different conditions.

CO5 They will also have capacity to obtain prints through Scanning & photo editing

Text

Books:

3. Digital Photography- Duncan evans

Reference

Books:

3. Digital Photography-Tom Ang

4. Art History: The Basics By Diana Newall, Grant Pooke

96

Code Introduction to Retail Chain System Total Lecture: 30

GE20B310 2-0-0-2

Course Objectives

1 To develop the analytical ability of the students to attain an insight into Retail Management contexts

2 To Understand the techniques for optimal utilization of resources

Unit Contents Hours

1 An Introduction to Retailing: Factors Influencing Retailing, Basic Retail Models,

Modern Retail format & Retailing in rural India 6

2 Strategic Planning in Retailing: Setting up Retail organization, Site analysis, Store

Design / Layout, Cost & inventory control, Designing an information system for

retail, Store based Strategy Mix, Store branding and Promotions

6

3 Retail Formats : Types, E-tailing, Ownership structures

6

4 Retail Supply Chain : Issues in managing supply chains Networks, Demand

Forecasting, sourcing & vendor selection, Overall Inventory Management 6

5 Store Operations Store Atmosphere, In-store service, Visual Merchandising, Store-

wise inventory Management 6


At the end of the course the students should be able to:

CO 1 To Understand basics of Retailing

CO 2 Elaborate the Key elements in Retail planning process

CO 3 Know Different Retail formats

CO 4 Illustrate issues in supply chain

CO 5 Review the customer experience and engagement

Text

Books

Retail Management – Chetan Bajaj; Rajnish Tuli; Nidhi Varma – Oxford

Fundamentals Of Retailing - K. V. S. Madaan -Tata McGraw-Hill Education

Retail Management: A Strategic Approach, - Berman - Pearson Education India

97

Reference

Books

International Retail Marketing: A Case Study Approach - Margaret Bruce, Christopher

Moore, Grete Birtwistle - Elsevier Butterworth-Heinemann,

Strategic Retail Management: Text and International Cases - Joachim Zentes, Dirk Morschett,

Hanna Schramm-Klein - Springer Science & Business Media

98

GENERIC ELECTIVES

SEMESTER - IV

99

COURSE

CODE

Genetics and Society Total Lecture.: 30

GE20B401 2-0-0-2

Course

Objectives:

The course intends to teach concepts and application of modern transmission and

molecular genetics.

To identify and describe the process and purposes of the cell cycle, meiosis, and

mitosis, as well as predict the outcomes of these processes.

Pre-

requisites:

None.

UNIT CONTENT HOURS

I Basic unit of life- Cell:Microscopy. Eukaryotic and prokaryotic cells. Cell size,

shape and complexity. Compare the relative sizes of plant, animal and bacterial

cells. Plasma membrane. “Fluid Mosaic Model” of the plasma membrane, Cell

wall. Sub cellular organelles structure and function. Microtubules, Intermediate

filaments, Microfilaments Flagella and Cilia

5

II Cell cycle and genetics, Stages of Cell cycle: Interphase (G1, S, and G2). Structure

of chromosome. Homologous chromosomes, Mitosis, cytokinesis in animal cells

and plant cells (include cleavage furrow formation, cell plate formation). Cell

cycle control and the relevance of uncontrolled growth in cancer cells.

7

III Genetics: Chromosomes and cell division, patterns of inheritance and sex

determination, population genetics, Genetic Variation, Methodologies used to

study genes and gene activities, Developmental noise, Detecting macromolecules

of genetics Mendel’s Law Model organisms for the genetic analysis, Distinction

between Phenotype and Genotype.

7

IV Introduction to ecology and Evolution, Darwin’s theory of evolution, The

evolution of populations, Concepts of species, Mechanism of speciation. Genetic

approach to Biology Patterns of inheritance and question of biology, Variation on

Mendel’s Law.

4

V Diversity and classification of life, evidence for evolution, natural selection and

adaptation, speciation, evolutionary trees. Regulation and exploitation of

populations, ecosystem energy and nutrient flow, species interactions, biodiversity,

human impacts. In breeding and out breeding, Hardy Weinberg law (prediction,

derivation), allelic and genotype frequencies, changes in allelic frequencies,

systems of mating, evolutionary genetics, natural selection.

7


CO1 Display a broad understanding2 of core genetics concepts Mendelian Genetics.

CO2 Explain2 key concepts of genome organization and repetitive DNA.

CO3 Develop3 quantitative reasoning and analytical skills.

100

CO4 Indepthunderstanding2about genetic sequences and their significance in inheritance.

CO5 Analyze4, interpret

5, and present methodology and results from primary literature in the

discipline.

Text

Books:

EJ Gardner, MJ Simmons, DP Snustad, Principles of Genetics., VIII Edition, 2006,

John Wiley & Sons.

AJF Griffiths, SR Wessler, RC Lewontin, and SB Carroll, Introduction to Genetic

Analysis, IX Edition, W. H. Freeman & Co

Reference

Books:

WS Klug, MR Cummings, CA Spencer, Concepts of Genetics. IX Edition, 2009,

Benjamin Cummings.

PJ Russell, Genetics- A Molecular Approach. III Edition, 2009, Benjamin

Cummings.

101

COURSE

CODE Green Chemistry and Green Methods in Chemistry Total Lecture.: 30

GE20B402 2-0-0-2

Course

Objectives :

3. Prepare graduates with the basic concept of Green Chemistry.

4. Produce graduates with knowledge of different types of green methods in chemistry.

Pre-

requisite None

UNIT CONTENT HOURS

I Introduction: Definitions of Green Chemistry. Brief introduction of twelve principles of Green Chemistry with examples, special emphasis on atom

economy, reducing toxicity, green solvents, Green Chemistry and

catalysis and alternative sources of energy, Green energy and sustainability

10

II Surfactants for carbon dioxide – Replacing smog producing and ozone

depleting solvents with CO2 for precision cleaning and dry cleaning of

garments. 5

III Designing of environmentally safe marine antifoulant 5

IV Rightfit pigment: Synthetic azo pigments to replace toxic organic and

inorganic pigments. 5

V An efficient, green synthesis of a compostable and widely applicable plastic (poly lactic acid) made from corn. 5


CO1 Students will be able to understand2 Green Chemistry

CO2 They will be able to explain2 the green methods for dry cleaning process

CO3 They will develop3 the knowledge of use of green methods in real world cases

CO4 They will be able to identify3 the toxic organic and inorganic pigments and their replacements.

CO5 They will be able to explain3 the green methods of few synthesis.

Text

Books: Matlack, A.S. Introduction to Green Chemistry, Marcel Dekker (2001).

Reference

Books:

Cann, M.C. &Connely, M.E. Real-World cases in Green Chemistry, American

Chemical Society, Washington (2000).

102

COURSE

CODE Electrical Circuit Network Skills

Total

Lecture.:30

GE20B403 2-0-0-2

Course Objectives:

1. The course enables the students to design and trouble shoots the electrical circuits, networks. 2. Students learn the fundamentals of Ohm’s law, Kirchhoff’s current and voltage laws and its

practical implementation

3. Designing of circuits (at least proto type models) for a given set of specifications.

Pre-

requisite: Basic knowledge of electrostatics and current

UNIT CONTENT HOURS

I Voltage, Current, Resistance, and Power, Ohm's law. Series, Parallel, and series-

parallel combinations, AC Electricity and DC Electricity, Main electric circuit

elements and their combination, Rules to analyze DC sourced electrical circuits, Current and voltage drop across the DC circuit elements. Single-phase and three-

phase alternating current sources, Rules to analyze AC sourced electrical circuits,

Real, imaginary and complex power components of AC source, Power factor,

Saving energy and money.

7

II Drawing symbols, Blueprints, Reading Schematics, Ladder diagrams, Electrical

Schematics, Power circuits. Control circuits, Reading of circuit schematics,

Tracking the connections of elements and identify current flow and voltage drop. 5

III AC/DC generators, Inductance, capacitance, and impedance and their response

with DC or AC sources, Operation of transformers, Electric Motors, Single-phase, three-phase & DC motors, Interfacing DC or AC sources to control heaters &

motors, Speed & power of ac motor, Diode and rectifiers. Components in Series or

in shunt.

6

IV Electrical Protection, Relays, Fuses and disconnect switches, Circuit breakers,

Overload devices, Ground-fault protection, Grounding and isolating, Phase

reversal, Surge protection. Interfacing DC or AC sources to control elements (relay

protection device)

5

V Different types of conductors and cables, Basics of wiring-Star and delta

connection, Voltage drop and losses across cables and conductors, Instruments to

measure current, voltage, power in DC and AC circuits, Insulation, Solid and stranded cable, Conduit, Cable trays, Splices: wirenuts, crimps, terminal blocks,

split bolts, and solder, Preparation of extension board.

7


CO1 Students will able to apply

3 the basics law of circuit analysis in real world.

CO2 Students will able to understand2 basic symbol theory of electrical circuits

CO3 Student will able to distinguish

3 working AC and DC motors and develop the interface between

them.

CO4 Student will able to implement3 the electrical protection methods.

CO5 Student will able to design5 extension board as per requirement.

Text

Books:

B.L. Theraja, A text book in Electrical Technology, S Chand and Co.

Venugopal, Digital Circuits and systems, Tata McGraw Hill, 2011.

S. Ghishal, Digital Electronics, Cengage Learning, 2012.

S. Salivahanan& N. S.Kumar Electronic Devices and circuits, , 3rd Ed.,Tata Mc-Graw Hill,

2012.

Reference

Books:

M.G. Say, Performance and design of AC machines - ELBS Edn.

U.Tietze, Ch.Schenk, Electronic circuits: Handbook of design and applications, Springer,

2008.

103

Thomas L. Floyd, Electronic Devices, 7th Ed., Pearson India, 2008

104

COURSE

CODE

Introduction to Statistical Methods and Probability

Total Lecture.:

30

GE20B404 2-0-0-2

Course

Objectives:

The main objective of this course is to provide students with the foundations of probabilistic and

statistical analysis mostly used in varied applications in engineering and science like disease modelling,

climate prediction and computer networks etc.

Pre-

requisites:

None.

UNIT CONTENT HOURS

I Probability: Introduction, random experiments, sample space, events and algebra

of events. Definitions of Probability – classical, statistical, and axiomatic. 6

II Conditional Probability, laws of addition and multiplication, independent events,

theorem of total probability, Bayes’ theorem and its applications. 6

III Standard probability distributions: Binomial, Poisson, Normal, geometric, negative

binomial, hypergeometric. 6

IV Uniform, normal, exponential, Cauchy, beta and gamma along with their properties

and limiting/approximation cases. 6

V Statistics:Scatter diagram; graphical residual analysis, Q-Q plot to test for

normality of residuals, autocorrelation and autocovariance functions; stationarity

and non stationarity ; correlation and covariance 6


CO1 Understand and critically discuss the issues surrounding sampling and significance

CO2 Discuss critically the uses and limitations of statistical analysis

CO3 Solve a range of problems using the techniques covered

CO4 Discuss critically the uses and limitations of statistical analysis

CO5 Describe and discuss the key terminology, concepts tools and techniques used in statistical analysis

Text

Books:

1. Hogg, R.V., Tanis, E.A. and Rao J.M. (2009): Probability and Statistical Inference, Seventh Ed,

Pearson Education, New Delhi.

2. Miller, Irwin and Miller, Marylees (2006): John E. Freund’s Mathematical Statistics with Applications, (7th Edn.), Pearson Education, Asia.

3. Myer, P.L. (1970): Introductory Probability and Statistical Applications, Oxford & IBH

Publishing, New Delhi.

4. Sheldon M. Ross, “Introduction to Probability and Statistics for Engineers and Scientists”, Academic Press, (2009).

Reference 1. 1. D. C. Montgomery and G.C. Runger, “Applied Statistics and Probability for Engineers”, 5th

edition, John Wiley & Sons, (2009).

105

Books: 2. Robert H. Shumway and David S. Stoffer, “Time Series Analysis and Its Applications with R

Examples”, Third edition, Springer Texts in Statistics, (2006).

106

Code Farming System & Sustainable Agriculture Total Lecture: 30

GE20B405 2-0-0-2

Course Objectives:

To teach the students about farming systems, their types and management, cropping systems and sustainable

agriculture. To give the knowledge of integrated farming systems and their interactions.

Prerequisite of course – Fundamentals of Agronomy.

Unit Contents Hours

1 Farming System-scope, importance, and concept, Types and systems of farming system and factors affecting types of farming, Farming system

components and their maintenance,

6

2 Cropping system and pattern, multiple cropping system, Efficient cropping

system and their evaluation, Allied enterprises and their importance, Tools for determining production and efficiencies in cropping and farming system;

6

3 Sustainable agriculture-problems and its impact on agriculture, indicators of

sustainability, adaptation and mitigation, conservation agriculture strategies

in agriculture, HEIA, LEIA and LEISA and its techniques for sustainability,

6

4 Integrated farming system-historical background, objectives and

characteristics, components of IFS and its advantages, Site specific

development of IFS model for different agro-climatic zones,

6

5 Resource use efficiency and optimization techniques, Resource cycling and

flow of energy in different farming system, farming system and environment,

Visit of IFS model in different agro-climatic zones of nearby states

University/ institutes and farmers field.

6


CO 1 Well acquainted with farming systems and their components.

CO 2 Well acquainted with cropping systems and allied enterprises.

CO 3 Understand sustainable agriculture, their problems and management.

CO 4 Know about integrated farming systems and their interactions.

CO 5 Well exposed to use resources efficiently in different activities of farming.

Text

Books

Jayanthi C, Devasenapathy P and Vinnila, C. 2008. Farming systems principles and

practice. Satish serial publishing house, Delhi Panda.S.C. 2011. Cropping and farming systems. Agrobios (India) Jodhpur.

Reference

Books

Arun K. Sharma. 2006. A hand book of organic farming - Agrobios (India) Jodhpur

107

Code Subject: General Studies-II

Total Lecture:30

GE20B406 2-0-0-2

Course

Objectives: The purpose of orienting students to General Studies is to develop in them an

appreciation for the holistic nature of knowledge

In contemporary times, familiarity with General Studies is indispensable because at the

senior learning stage there is an element of specialization due to which the students do

not get exposed to some vital disciplines/areas of study that are not covered in their specialized field.

The whole course of General Studies is, therefore, focused on proper development of the

‘affective domain’ by exposing the students to varied domains of study.

UNIT CONTENT HOURS

I Unit: 1

Current National issues

This part is intended to test the Candidate's awareness of current national issues.

6

II Unit: 2

International Affairs & Institutions

This part will include questions on important events in world

affairs and on international institutions.

6

III

Unit: 3

Indian Economy

In this part, questions will be on the planning and economic development in India, economic & trade issues, Foreign Trade,

the role and functions of I.M.F., World bank, ADB, W.T.O. etc.

6

IV Unit: 4

Games & Sports

Questions will assess the awareness of candidates in respect of

games and sports at international and national level. It will also have questions pertaining to different awards and personalities

in the context of India.

.

6

V Unit: 5

Indian Agriculture

Attempt will be made to assess the general awareness of

candidates in respect of crops, white revolution, green revolution, agriculture production and their impact on

development of rural economy.

.

6


108

CO 1 The course for General Studies for graduation level students has been revised keeping in

mind the changing dynamics of today’s society.

CO 2 The purpose behind revising the curriculum is to make it more relevant.

CO 3 It is hoped that this course will develop responsible citizens..

CO 4 . In the following sections, a brief introduction to each unit has been provided, along with

its specific objectives. Further, contemporary issues have been included in each unit to make it pertinent to the lives of students

CO 5 Suggestive transactional strategies have also been incorporated in each unit to facilitate

teachers in effectively planning the learning activities

Text

Books:

M. Laxmikant ,Indian Polity (4th Edition or 5th Edition)

Rajiv AhirSpectrum for Modern Indian History (Latest Edition)

MadhyapradeshEkParichaya by McGraw-Hill publication

Reference

Books:

Ramesh Singh General Knowledge McGraw-Hill publication

Current magazines, News Papers &Jpurnels

109

Code Bollywood’s Signature Moves Total Lecture: 30

GE20B407 2-0-0-2

Course Objective:

• To Identify basic characteristics and vocabulary in Bollywood dance.

• To Establish the capacity to recognize the difference, interconnectedness, and diversity of Bollywood and classical

Indian dance, and Indian folk dance.

• To Understand the key concepts, discourses, and formulaic storytelling elements involved in the practice of this

form.

• To Understand the transformation of this form from a cinematic experience to a live theatrical experience, and

participatory dance culture.

• To Recognize the relationship between the movement and music.

• To Develop an awareness of the context and politics related to performing and viewing Bollywood dance.

• To Recognize how the integration of Western dance styles and forms contributed to the development of a

Bollywood dance vocabulary and style.

• To Develop an understanding of personal and collective voice and style

I Basic Bollywood:

Introduction to Bollywood dance and cinema.

Basic Bollywood combinations/choreography.

5

II Bollywood Vocabulary:

Introduction to and basic vocabulary of classical Indian dances, rhythmic

footwork and hand gestures

Introduction to folk dances of the subcontinent and their inclusion in Bollywood

cinema

6

III Indo Jazz & Contemporary Bollywood:

Contemporary and jazz Bollywood Dance: Analyzing it through the Interplay of

Social Forces.

Introduction of styles of Bollywood: Mujra, Item Number.

Introduction of dance choreographies from classic and modern Bollywood films,

exploring the differences, and learning choreography from film

7

IV On-Off Screen Bollywood:

Transition to more intricate and longer combinations/choreography

Bollywood in the global landscape for both stage and film, influence and

6

110

inclusion of western dance

Live vs. Film Bollywood Dance: clips provided by lecturer.

V Synergetic Effects of Bollywood:

Group projects: Part One

As a small group, learn and execute choreography from your choice of Hindi

Film; Part Two- Add original choreography on to Part One as a group, to be

performed live as part of final, and to be filmed and edited for presentation as part

of final grade.

6


Upon completion of this course, students will acquire knowledge about:

CO1 Identify basic characteristics and vocabulary in Bollywood dance.

CO2 Understanding the key concepts, discourses, and formulaic storytelling elements involved in the

practice of this form

CO3

Recognize the relationship between the movement and music.

CO4 Recognize how the integration of Western dance styles and forms contributed to the development of a

Bollywood dance vocabulary and style.

CO5 Deeper ability to perform as in Group projects.

Text

Books

Shri Lakshminarayan Garg Kathak Nritya Anubhav Publishing House 1 Jan 2016

Dr Purudadheech – Kathak Nritya Siksha Vol 1– Bindu Prakashan – 9th edition - 1 Jan 2016

Dr. Purudadheech – Abhinaya Darpan – Bindu Prakashan – 2010

Shri Bhagwatsharan Sharma – Tal Prakash – Sangeet Karyalaya – 1 Jan 2014

Shri Damodar Pandit – Sangeet Darpan – Sangeet Karyalaya – 1 JAN 2015

Reference

Books

Manmohan Ghosh- Nandikeshwar’s Abhinaya Darpan – Indian Mind/Dist. By Indica – 12 april 2018

Dr Mandavi Singh - Kathak Parampara – Swati Prakashan – 1 jan 1990

Shri Kartikram ji - Raigarhmein Kathak – Vijaya Books – 1 jan 2016

Dr. Vidhi Nagar - Kathak Nartan – B R Rhythms – 1 jan 2013

Mansi Saxena – The kathak quiz book – Independently Published – 21 August 2020

TetianaKapranova – Kathak – Indian Classical Dance – Independently Published – 5 June 2020

111

Code R Programming Total Lectures: 30

GE20B408 2-0-0-2

Course Objective

To learn how to program in R

To learn how to use R for effective data analysis.

You will learn how to install and configure software necessary for a statistical

programming environment.

The course covers practical issues in statistical computing which includes programming in

R, reading data into R, accessing R packages, writing R functions, debugging, and

organizing and commenting R code.

Unit Contents Hours

1 Introduction: Introducing to R, R Data Structures, Help functions in R, Vectors, Scalars, Declarations, recycling, Common Vector operations, Using all and any,

Vectorized operations, NA and NULL values, Filtering, Vectorized if-then else,

Vector Equality, Vector Element names

5

2 Matrices, Arrays And Lists: Creating matrices, Matrix operations, Applying

Functions to Matrix Rows and Columns, Adding and deleting rows and columns, Vector/Matrix Distinction, Avoiding Dimension Reduction, Higher

Dimensional arrays, lists, Creating lists, General list operations, Accessing list

components and values, applying functions to lists, recursive lists

6

3 Data Frames: Creating Data Frames, Matrix-like operations in frames, Merging

Data Frames, Applying functions to Data frames, Factors and Tables, factors and levels, Common functions used with factors, Working with tables, Other factors

and table related functions, Control statements, Arithmetic and Boolean

operators and values, Default values for arguments, Returning Boolean values, functions are objects, Environment and Scope issues, Writing Upstairs,

Recursion, Replacement functions, Tools for composing function code, Math

and Simulations in R

7

4 OOP: S3 Classes, S4 Classes, Managing your objects, Input/Output, accessing

keyboard and monitor, reading and writing files, accessing the internet, String Manipulation, Graphics, Creating Graphs, Customizing Graphs, Saving graphs to

files, Creating three-dimensional plots

6

5 Interfacing: Interfacing R to other languages, Parallel R, Basic Statistics, Linear

Model, Generalized Linear models, Non-linear models, Time Series and Auto-correlation, Clustering

6



CO 1 Understand the basics in R programming in terms of constructs, control statements, string functions

CO 2 Understand the use of R for Big Data analytics

CO 3 Create applications using R programming

CO 4 Learn to apply R programming for Text processing

CO 5 Able to appreciate and apply the R programming from a statistical perspective

112

Text

Books Norman Matloff , “The Art of R Programming: A Tour of Statistical Software Design”, No Starch

Press, 2011

Jared P. Lander, “R for Everyone: Advanced Analytics and Graphics”, Addison-Wesley Data &

Analytics Series, 2013.

Reference

Books Mark Gardener, “ Beginning R – The Statistical Programming Language”, Wiley, 2013

Robert Knell, “Introductory R: A Beginner's Guide to Data Visualisation, Statistical Analysis and

Programming in R”, Amazon Digital South Asia Services Inc, 2013.

113

Code TYPOGRAPHY

GE20B409 0-0-4-2

Course Objective

Develop an understanding of the important role of typography in design, including the

formal elements of Typography.

You will learn how to configure typographical elements

The course covers practical issues Design

Unit Contents

I

Visualization and application of Typography. Exploration of various typography styles.

II Logic, basic characteristics and difference of Serif and Sans Serif. Understanding the natural form of Typeface and its anatomy.

III Psychological, Semantic and Expressive value of Typography and its applications.

Guidelines for Typography in printing and production.

IV Grids and Various sizes of printing products for Typography application.

Layout making.

V Ability to play with various other graphic elements emphasizing Typography. Choosing the right Font, size, orientation, balancing the Type forms with space.



CO 1 Acquire understanding of various typefaces and develop sensitivity.

CO 2 Develop skills to use Typography in engaging visual compositions

CO 3 Develop skills to reproduce type in appropriate media and printing method

CO 4 Acquire neatness and ability to present high quality output

CO 5 Develop skills to develop new types in a specific context. Acquire skills to creatively intervene type to emote a specific expression

Text

Books Jute,Andre ;Grids : The structure of graphic design. Crans‐Pres‐Celigny : Rotovision,1996

Schmid Helmut, Typography Today,2nd Edition, Seibundo Shinkosha, 2003.

Rand,Paul; Design, Form, and Chaos, Yale University Press, 1993

Reference Books

Robert Bringhurst:The Elements of Typographic Style: Version 4.0

Tim Brown :Flexible Typesetting

114

Code Building Leadership & Fellowship Skills Total

Lecture: 30

GE20B410 2-0-0-2

Course Objectives:

Learning is achieved through a variety of teaching methods; such as class discussions, interactive exercises, mini-lectures, readings, and videos.

1. Deepen your knowledge of what leadership means, and what it takes to successfully lead and inspire teams

in a global environment

2. Recognize, differentiate, and critique observable leadership styles and behaviors, based upon the Mastering Leadership framework introduced in the course

3. Increase your personal effectiveness by understanding your leader tendencies, strengthening your self-

awareness, and practicing new skills

Unit Contents Hours

1 What Does It Mean to be a “Leader?” Leadership Defined

Leadership in Transition

6

2 Understanding the Foundations of Leadership

Leadership Models

Leadership Trait Theory Leadership Behavior Theory

Contingency Theory and Situational Leadership Theory

6

3 What’s Your Leadership Style?

Authoritarian vs. Democratic Leadership Power and Leadership

The Charismatic Leader

Transactional Leadership Transformational Leadership

The Servant Leader

Situational Leadership

Conclusions About Leadership Styles

6

4 Learning Leadership Skills Hard vs. Soft Skills

Interpersonal Skills

Communicate Effectively Conflict Resolution

Negotiation

Problem-Solving and Critical Thinking

Decision-Making Facilitation

6

5 The Visionary Leader

Envisioning

Strategic Thinking

6



CO 1 Understand your motivational drivers, emotional intelligence, and communication methods to establish a

personal leadership style

115

CO 2 Apply or adapt your leadership style to meet specific challenges

CO 3 Manage the conditions that drive team performance

CO 4 Handle stressful and demanding leadership situations

CO 5 Take charge of your professional development as you navigate the challenges of transitioning from an

individual contributor to a leader

Text Books

Aviolio, Bruce J., Leadership Development in Balance: MADE/Born, Mahway NJ: Lawrence Erlbaum Associates Publishers, 2005.

Baker, Michael T. People: the Real Business of Leadership, BookLocker.com, 2010.

Bennis, Warren. Why Leaders Can’t Lead. San Francisco: Jossey-Bass Publishers, 1989

Reference

Books

Gordon, Thomas. Leader Effectiveness Training: The No-Lose Way to Release the Productive Potential of People. New York: Bantam Books, 1977.

Herman, Robert D. and Heimovics, Richard D. Executive Leadership in Nonprofit Organizations: New

Strategies for Shaping Executive-Board Dynamics. San Francisco CA: Jossey-Bass Publishers, 1991.

Prepared By:

1. Mr. Harshil Paradkar

Asst. Professor

SoJMC


2. Dr. Vanya Chaturvedi

Asst. Professor

SoJMC


3. Mr. Rajesh Birjonia

Asst. Professor

SoJMC


Bachelors of Arts in Journalism and Mass Communication

Documents

Transcript of Bachelors of Arts in Journalism and Mass Communication