United InternationalUniversity

Assignment

Principles of ManagementMGT 1307

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A Report on Garment’sOrganization (goal

fashion)

Submitted to:

Mrs. Shayla KhanamAssistant Professor

School of Business

Submitted by:

Name ID2

Mahmudur Rahman Rifat 111 123 168Mohd. Tawher Ashraf Siddiqui(Sadat)

111 123 214

Gunjan Adhikary 111 123 176Parvez Ali Mollah 111 123 152Md. Serajus Sakline 111 123 148

Date of submission: 12.05.2013

Acknowledgement

This project has been an eye-opener for us and we have been

fortunate to have the support, assistance and encouragement of

a number of individuals while preparing this report, without

their support it would be hard to complete this study. We

express our sincere gratitude to our Institutional Supervisor

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Mrs. Shayla Khanam, Assistant Professor, School of Business,

United International University, Dhaka for guiding us in

completing this study. Our thanks goes to the team members

whose unflagging capacity for creative work and long hours

made the project successful – under the pressure of deadlines.

And thanks to those who have helped us to improve this

business plan with various advises.

We would like to thank the honorable authors of the book

“Management”- An American Perspective, written by Ricky W.

Griffin because we have taken a lot of information from his

book.

12th May, 2013

Mrs. Shayla Khanam,

Assistant Professor4

School of Business,

United International University, Dhaka.

Subject: Submission of MGT 1307 Reports.

Dear Mam,

In the following pages, we have done our report & swotanalysis on Garment’s Organization (goal fashion). We haveenjoyed preparing the project. In preparing this report, wehave tried our level best to include all the relevantinformation and tried to identify different problems. As weare beginner, we may make some mistakes. If you consider ourmistakes as pardonable, we will be very pleased and it will bevery helpful for our future career.

Furthermore, if you have any query about this business planplease feel free to ask any of our group members.

Sincerely Yours-

1.Mahmudur Rahman Rifat111 123 168

2.Mohammad Tawher Ashraf Siddiqui111 123 214

3.Gunjan Adhikary111 123 176

4.Parvez Ali Mollah111 123 152

5.Md. Serajus Sakline111 123 148

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Table of Content

Title Page Number

1.Executive Summary2.Company Overview

Mission Vision Origin Management Objectives Logo Tagline

3.Market Description: Market Overview Market DemandPotential Customers andDemographics

4.Competitor Analysis:

5.SWOT Analysis

6.Organizing Designing Jobs Grouping Jobs Establishing ReportingRelationship Distributing Authority Coordinating Activities

7.Conclusion

8. Reference

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10-11

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12-13

14-16

16-17

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Executive Summary

Fashion is serious business, everywhere. Admittedly,Bangladesh was a latecomer in the scene, but the pace now isincreasing. This is testified through the escalating figuresof the garment market as also by the growing tally of fashionbrands and retailers who have occupied substantial share ofthe country’s retail space.

Over the past year, the garment’s industry has been buildingup on its capacities at various levels, expanding its productbase, incorporating innovative technology, and engineeringnewer avenues of business. Garment’s sector is a major and oneof the largest industrial sectors of the country. The economyof Bangladesh is highly dependent on this sector. At present,Bangladesh earns approx. 35% of its revenue from garment’ssector. So, it is very important for the country to protectand preserve this sector from any obstacles. With the changingdynamics of doing business in a rapidly-changing globaleconomic scenario, the sector needs to identify scopes forpotential business ideas and overcome challenges by convertingthem into fresh opportunities.

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This project aims to describe one small organization, itsdepth analysis for implications, the importance of theindustry to the country’s economy and the insights about thedemographics and psychographics of Bangladesh consumer’s, thekey players and the recent trends in the industry.

Company Overview

Mission:“Our Mission is to provide garment’s goods at an economiccost, progress in diversity, and continue to contribute to thegrowth of industrialization in Bangladesh by being the marketchallengers.”

Vision:8

Our vision is to offer unparalleled value to create customerdelight and enhance business productivity. We will alsogenerate value for our capabilities beyond Bangladeshboarders, and deliver services and products globally.

Origin:

The history of “goal fashion” is no different. It had itsmodest beginnings in a partnership clothing business on 2012.Under the supervision of its founder – Chairman and ManagingPartner Mr.Mahmudur Rahman Rifat, it has formulated itsnewborn business that aims at reaching the top level on localand international apparels business.

At the time of its birth, it had gone through a lot mysteriesand misfortune’s which led the organization a slow movement.However, after a struggling year we have now been a littlestabilized than before. Our growth has started to take into apace for some special people who have helped us in allpossible ways. Now, we became the supplier of Jatra, Bibiana,Nipun and Swapno. Our target is to It is worth mentioning that the entire partner’s and theEmployess of goal fashion have contributed a lot as promoterin the growth of our newborn warehouse in Bangladesh.“goal fashion” offers the best-price quality ratio tocustomers in Bangladesh.

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Management:

Name Designation

Mahmudur Rahman Rifat

Mohd. Tawher Ashraf Siddiqui(Sadat)

Gunjan Adhikary

Parvez Ali Molla

Md.Serajus Sakline

Managing Partner - Chairman

Partner – Finance Manager

Partner – Marketing Manager

Administrative Manager

Operating Manager

“ goal fashion ” ® Believes :

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Our Objectives:

To understand the impact of various government policies onGarment

industry. To analyze various opportunities and threats confronted to

Garmentindustry.

To understand the demographics and psychographics ofBangladeshi consumers.

To understand the reasons for Bangladesh’s recentsluggish performance in exports

for textiles & garments. To understand the entire process of garment manufacturing

and budgetingimplications at each stage of manufacturing process.

To study the trends in the apparel industry (Retail,Exports & Technology).

To provide the best quality fabrics than any otherorganization.

To assure quality products at the most economical cost.

Logo:

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The logo also conveys the message the brand wants togive it to its consumers.

Tagline:

differentiating fashion in an innovative way

Fan Page: www.facebook.com/goalfashion

Market Description

Market Overview:

The garment’s industry of Bangladesh has witnessed immensegrowth in the past few years. Our domestic producers havejoined the global rush to produce different types ofgarment’s goods capturing an increasing segment of thecountry's clothing market.

It is claimed by the industry sources that Garment’s sectorare currently taking 35 percent of the country’s economicgrowth that is presently worth around Tk. 170000000000 Crore($.1700billion) a year.

Since 2012, we have been producing different types ofclothing and supplying to different showrooms and otherdistricts. We have produced Shirt, Pant, 3pcs, LadiesFatua, Single Tops, Gents Punjabi, and Gents Fatua. Ourprime supplier is Jatra, Bibiana & Nipun and recently

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our mother-corporations (Bluemoon Fashion) have enteredinto partnership with Swapno Fashion House (ACI).

We have an approx. calculation of our total number ofproduced goods since 2012. The approx. amount is67,450. We are trying our best to improve ourefficiencies and produce more no. of goods in lesstime.

Market Demand

Human’s need to cover their body and thus there is a hugeneed of clothing. Similarly, demand for clothing inBangladesh is very high.n As the day passes, demand isincreasing day by day as the population is growing.

In market, our products are very quality proved and so,demand is extremely high. Our varitions in products areunique, our designs are rare as it is not avaliable in marketbecause most designs are purely hand stiched and all designsare designed by our experienced designer in our factory atKapasia, Jamalpur, Beribadh.

Potential Customers & Demographics

Clothing is important for all human being. It is one of thebasic needs of humans. Dress code of every individual is

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dependent on their age, size, and psychology. Differentpeople require different types of clothing. A child needskid’s apparels like small t-shirt, half-pant, small jeans,etc. An adult’s uniform is bit different. In Bangladesh,adult clothing are, 3pcs, Saree, Single Tops, Jeans, Fatua,Punjabi, Pant, Shirt, T-shirt, etc.

“goal fashion” is on the verge of new generation. Itsfocus is on the production of new trends of clothing. Ourprime products that we produce are Ladies 3pcs, Single Tops,Saree, Fatua and Gents T-shirt, Punjabi, Fatua, etc. Ourtarget is to enlarge our warehouse, create more employmentand to reach to the top level to compete with the bigorganization like Cats Eye, Seal, Artisti, Ecstasy, Rex,Easy, Tanjin, Westecs, East Way, etc.

Competitor Analysis

Fashion has become a common trend in Bangladesh. Bangladesh isone of the largest exporters of clothing and thus manybusiness men are getting involved in this sector. Now a day,many new garments and apparels showroom are coming up tocompete with one another. Competitors are bringing up with newproducts, new designs, and new variations which have become aneye-opener for people to choose from the huge variety goods.

The growth of this sector has increased the opportunity ofemployment. The more new garments introduces, the more is theemployment opportunity for the poor people. However, certainsituations have created in our country which has led theemployees reluctant to work. The biggest tragedy in garmentssector- Savar (Rana Plaza) and Tajrin Fashion. This tragedyhas migrated workers from their work because the garment’s

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authority are unable to provide life security of workers.Garments sector is also diminishing for the current unstablepolitical situation in the country, resulting foreign buyersto decrease their imports.

SWOT Analysis of “ goal fashion ” The term SWOT is the abbreviated form of strength, weakness,opportunities and threats. In SWOT analysis Strength andWeakness are determined by internal factor, while Opportunityand Threat are determined by external factor. If we look into“goal fashion” carefully then we can identify thefollowing things:

StrengthS1: Effective market & dist.Channel.S2: Expert & experiencedmanagement.S3: Continuous growth in netincome & net sells.S4: Target market loyalty.S5: High awareness of theproduct.S6: High attribute of productquality.S7: Brand values & Brandrecognition is high.S8: Environmental facility isavailable.

WeaknessW1: Not the market leaders.W2: Fewer budgets onpromotional activities.W3: Image of the company isfacing question.W4: Insufficient equipmentfacility.W5: Inadequate FundAvailability

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S9: Strong cooperation fromchannel member.S10:Ability to make quickdecisionS11: Provide more promotionalactivity.S12: Well motivated and highskilled Staff.S13: Insurance Coverage

Opportunities

Threats

O1: Demand for new designclothing is increasing.O2: New market is opening eachday.O3: New product can belaunched.O4: Skilled employees enrichthe organization.O5: Product price is lowerthan other company.O6: Improve communicationskill.O7: New ideas are generated inthe company.O8: Proven advantage of goodlocation.O9: Increase company goodwilltoward the customer.O10: Collect new technologyand skilled person for productoperation.O11: Improve high customersatisfaction.

T1: Strong competitors.T2: Increased price of rawmaterials.T3: Growing up overheadcost.T4: Political unrest(emergency impact).T5: Depend on local suppliernetwork.T6: Trend on switchingbetter job of resourcefulsales people.T7:  Large number of localand international competitorincrease.

STRENGTHS:16

The strength of “goal fashion” is its quality products.The quality of the product and its price are different from

its competitors. According to the “goal fashion”strategy, the company will pay lots of attention on productquality to create the brand image and reputation, while makeeffort in promoting the organizations brand image and alsoincrease consumer brand awareness.

WEAKNESSES: Our prime weakness which effects our production is experiencedand skilled employees. Although new garments factories arecoming up, it has become an obstacle for us to get skilledlabour at our affordable cost. New employess has to be trainedfor a certain period of time before coming up to the actualproduction department. Another impact is, most of our ladiesgoods are hand-stitched yoke, resulting the cost of productionto increase a bit.

OPPORTUNITIES: Because of its superior quality and unique designs (which isdifferent from its competitor’s variations), most people whohad experienced with other competitors goods are likely tochange the mind-set and go for our products. It also holds theopportunity to attract a new set of consumers ranging fromaged and young people. Our opportunity is growing smoothly dayby day as our products are being sold to the reputed showroomsof the country. It also gives us the possibility to increaseour brand image and may start to enjoy monopoly market asthere may be only one supplier who provides extensive qualityproducts at affordable cost to the branded organization inBangladesh as well as outside the country.

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THREATS:Our prime threats which may affect our goals is therequirement of huge capital investment, politicalinstability, experienced and skilled labour and otherincreasing unavoidable expenses. We are now a growingorganization and can’t afford to make any losses. Due tocertain unavoidable strikes, our production hampers as itbecomes very difficult to deliver goods at the contractperiod. Many organization purchases our goods on credit, andit takes approx. six months to repay the due amount. Thus, itbecomes extremely difficult for us to enlarge our businesswidely.

Organizing

Designing Jobs:

In our organization, the jobs are divided according to theirskills and expertise. The overall task of the organization isbroken down into smaller parts and disseminated according tothe employees’ expertise and competence.

Our cutting section has only one Cutting master whose primeand main duty is to cut cloths according to the requirement.Sewing department has 20 sewing master who duty is to stitchthe cloth and paste the yoke. Hand-stitched departmentstitches buttons. They also prepare hand-stitched yoke formaking new designs.

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In our organization, we don’t perform job rotation. Actually,job rotation explains that employees to be moved from one jobto another job. However, we don’t implement this policy as itwill hamper our production. If a sewing master is given to cutthe cloths according to the requirements, he may fail to dothe task as the cutting master. Thus, the cloths may become awaste and it will take a long time for us to buy another setof fabrics and do the same job again.

We assign more no. of jobs to our employees when we haveextreme pressure. At that time employees are requested to workover-time and perform more tasks so that we can meet thedeadline for delivering our goods.

As we assign the job to our employees, we also provide themsome control over the work. We don’t pressurize any employeesto do the work according to our rules. They enjoy flexibilityand freedom to do their task and thus the results are alwayspositive. We always appreciate their way of work and so webelieve they are always motivated towards their jobs andtowards our organization.

Grouping Jobs:

In our organization, the theory of grouping jobs is bitdifferent. As we are only the supplier and have no showroomsin market, we cannot maintain certain theory of grouping jobs.Our factory is a small in size which has 24 sewing machines

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and 32 employees. Our departments are, cutting department,sewing department, hand-stitch department and iron department.

Cutting department has only one employee. He only cuts thefabrics according the ordered sizes by our customer and sendsit to sewing department.

Sewing department receives the fabrics from cutting departmentand sews accordingly. However, sewing department is dividedinto three groups. Since, we are dealing with cloths; thereare lots of variations and designs which are ordered by ourcustomer. So, the entire three departments sew three differentdesigned fabrics which help us to maintain variation inproducts.

Hand-stitch department stays busy in preparing new designedyokes for our ladies products. They also stitch buttons andthe button hole whenever required.

Iron department has only one employee and he is always busy inironing the final products.

Establishing Reporting Relationships:

In our organization, our employees are trained to report toone and only one person. We have appointed a supervisor, andthe employees are told to report to the supervisor. Theyemployee receives order from the supervisor only as to avoidany type of confusion in work and to avoid instability. We,the three partners’ never interfere in any of their work andso we believe that our work is going on smoothly. We deal withthe supervisor and supervisor deals with the employees.

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Sometime, we allow the employees to relax for some time andchat with us to share if they are facing any kind of problemin the workplace.

Distributing Authority:

Since, our organization is new and small, the distributingauthority is also small. The entire partner’s and thesupervisor have certain posts for our work and we delegate thecomplete power and authority to enjoy the flexibility andfreedom of the working condition. We follow bothdecentralization and centralization.

The employees in our organization are very much skilled,expert and devoted towards their job. They know how to performtheir work and what they will undertake to complete theirassignment. So, we have delegated them with some power andauthority so that they feel more responsibility and try hardto accomplish their job. However, they are not given theentire power. Some power authority has been retained by thepartner’s. In terms of financial decision, employing newworker and other important factors, we do not consult or takeadvice from our employees. All of the partners’ sits togetherand decides what is best, prepare the plan and then implementit accordingly.

Coordinating Activities:

Our organization is highly coordinated and linked among eachother. All the departments are interdependent to one another.

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Generally, we follow the theory of “reciprocalinterdependence”.

First, the managing department allows the proposal, thenfinance department analyze the fund requirement and providesit to production department. The production departmentpurchase raw materials like, fabric, thread, needle, and otherutensils and gives it to the supervisor. The supervisordisseminates these raw materials accordingly. Then, thecutting department cuts the fabrics according to its sizes andsends it to sewing department. The sewing also receives yokesform hand-stitched department. Then they send it to eitherhand-stitch department or iron department whichever isnecessary (depending on product). The iron department ironsthe products and delivers it to the supervisor. The supervisorthen packs it accordingly and keeps the product for delivery.When the supervisor receives the order, he sends the productsto its customers.

ConclusionFashion is not new in Bangladesh. People is always devoted tofashion and want new and various variations. Admittedly,Bangladesh is one of the growing fashionable countries in theworld who produces goods at an affordable cost than any other

country. “goal fashion” prime concern is to become thecountries one of the organization that provides extensive andquality clothing at the most affordable cost. We are not afterpopularizing and promoting our company by newspaper or TVadvertisement. We believe that our quality goods will be ourmain advertisement source and that will help us to make abrand image of our organization. Our pricing of the products

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will always be affordable to all which will help all types ofpeople to experience the difference between our goods and ourcompetitor’s goods. We always try to maintain the quality andprice simultaneously and believe in the theory “Quality comesfirst; price is its logical sequence”.

Reference

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