Preface Ten years may not be considered long

by many people. For us it has been a

memorable journey. A journey that

has seen a small company emerge as

one of India's top five across sectors

and India's finest telecommunications

services company.

This commemorative edition (a book

as someone called it) is an attempt to

map the chronology of this existing

success story. The idea is to capture

the commitment made by all at Bharti

to work and win together.

The thought of being able to resurrect

each golden moment of Bharti in a

single edition was an exciting yet

daunting one. Each picture,

memorabilia, article, quote, letter and

photograph tells a story. Let us take a

small trip down memory lane.

It tells the story of passion, team work,

innovation and desire to make a

difference. It's also a dedication to the

vision of Sunil Mittal and the

commitment of all, especially the front

line staff that has helped our flag fly

higher with each passing day.

Dear colleagues,

Over the years, there have been many milestones achieved - each contributing towards

the growth of Bharti.

Our journey for leadership started from a single mobile licence in a single city. Today we

celebrate the completion of a decade of leadership, of making a difference. Bharti has

proved that a company with dreams and passion can make a difference, and achieve the

heights most can only think of.

Today, with an all-India footprint, we are the market leader in a country that has the

potential to add millions of new customers. Our goal is to capture a significant and sizeable

share of this exciting market and reinforce our leadership position.

We have now taken significant steps to build an institution that can compete in the global

market, and that delivers great customer experience.

While we celebrate the achievements of the last decade, let's look at the years to come with

the same desire, passion and team play that has brought us to this point.

I, personally, am looking forward to the year ahead, as there are many more milestones

which we have to achieve together.

M Best wishes

Sunil Bharti Mittal

1 9 9 5 a small company takes a giant step, delivers Delhi's first a finest 10

YEARS OF MAKING A DIFFERENCE

-:<i>

^Cellular phone service launched in capita? Our Special Correspondent NEW DELHI

Delhi's first, and the country's second, cellular mobile

phone service became operatio-nal yesterday when Bharti Cellu-lar s Airtel launched its services.

The finrf cellular service in the country was launched in Calcutta by Modi Telstra a couple of months ago

Speaking later at the occasion chairman of Telecom Commis-sion RK Takkar said cellular ser-vic e* will soon be launched in Madras, to t y quickly followed by Bombay

llie first formal call on Airtel's fwork was made by minister of

slate for non-conventional ener-gy PJ Kurien to the communica-tion minister Sukh Ram who had just returned from the US.

The full-fledged service allows users to make and receive calls from their cellular handsets to .my other cellular phone, or any land phone within the city or any-where else in the world via the normal STTl) and ISD routes.

This is different from the servi-ce launched by Airtel from August 15, which allowed users

^to make calls only to another cel-l a r usee within the city limits

^cording U> Sunil Mittal.

Cellular service launch in New Delhi yesterday. Ptx: Jagan Negi chairman of Bharti Cellular, Airtel will not charge its subscri bers any airtime till October 23. "This is to give subscribers some

time to familiarise with the ce quality,* he said, system. Meanwhile, we will also In addition, Airtel has also activate additional cell cites to announced a 40 per cent reduc-enhaace our coverage and servi- tion in airtane charges after Octo-

ber 23 for all incoming calls. According to the license agree-ment. cellular user* will be char-ged for airtime usage for both, outgoing, as well as incoming calls. The airtime rates have been capped by the department of telecommunication at Rs 1.40 every 10 minutes during noo-peak hour*, double that during peak hours, and 70 paiae during Sundays and national holidays.

According to Mittal, the compa-ny has also signed roaming agree-ment with the cellular services licensees in Calcutta. Bombay and Madras, and also France. Mauritius, UK. and La Reunion Island.

He said the service will soon be extended throughout India and all other countries which have adopted the GSM (global system for mobiles) standard

Airtel has received clearance from the appropriate author,0e* for 65 cell sites and approval for another 35 are under various sta- , ges of approval.

Airtel is a consortium of compa nies comprising Bharti Telecom Compagnie Genera)*- Des Eaux of France. Emtel Ltd of Maun tjus, and Mobile Systems Interna- i tional of U K The company alv^d has a technological aiiance v ; M Ericsson of Sweden.

m mqrnfuamw wmm

Airtel's mobile services were launched when calls were made by S/lri E J. Kurien, Minister of State for Non-conventional Energy Sources, the ambassadors of Germany and France, Sunil Mittal, Rakesh Mittal and R. K. Takkar, Chairman, Telecom Commission

Hindustan Times New Delhi

28th September, 1995

Here and Now Sudhir Talang

"It's your twelfth call since morning, darling! And don't tell me you're still speaking from Nizamuddin bridge!!"

Bharti creates history in Delhi Delhiites experienced world-class cellular

I — v v j i ^ r telephony services, a first for India, when

Bharti launched its mobile services brand,

Airtel, on 27 th September, 1995.

The Pioneer New Delhi

28 th September, 1995

This is it! Sudhir Talang

"We would like to give our

subscribers some time to test the

system themselves, until they are

completely familiar with its

functioning and assured of the

efficiency and quality, which is

why we will not charge any

airtime until 23rd October,

1995."

— Sunil Mittal

"The Minister wants to speak to you..."

Othd" • Bharti acquires G-Tel in March • Bharti signs agreement with Siemens to form Siemens Highlights '95 Telecom Ltd. on 27 th March • Bharti launches first Airtel Connect on 11th November

1 9 9 6 . . . Bharti takes the top of the world in Himachal Pradesh!

The World 1 Network being formally launched in Delhi; present at the function were Sunil Mittal, Anil Nayar and Manoj Kohli (then with Escotel), amongst others

Bharti brings Cellular Giants together to form the World 1 Network

Nine of India's premier cellular operators (Airtel, Hutchison Max, Birla, AT&T, Escotel, Modicom, Hexacom, Modi Telstra, RPG Cellular and Tata Cellular) formed an alliance in 1996 - World 1 Network - to provide automatic roaming services to cellular subscribers within India and abroad.

The Hon'ble Chief Minister, Sim Raja Virbhadra Singh formally launches Airtel's services in Himachal Pradesh, at a function in Hotel Holiday Home, Shimla, while Sunil Mittal and Rakesh Mittal look on

Following the successful launch of Airtel in Delhi, Bharti launched its services in Himachal Pradesh on 20th December, 1996.

The Dura-Line Partnership

Bharti Dura-Line Pvt. Ltd. was formed as a joint venture with Dura-Line

International Inc., of Kentucky, USA, with a manufacturing facility in Goa. In the

picture are Sunil Mittal, Rakesh Mittal and K. L. Jain, amongst others

British Telecom joins hands with Bharti

Sir Iain Vallance, Chairman of BT and Sunil Mittal at the press conference to formally announce the participation of British Telecom with the Bharti Group

to

* f ' » o RT

. 4|«wr C r s a

. . . »

Other Highlights '96

• Bharti, Casio & Mitsui join hands to form Casio Bharti Mobile Communications Ltd. on 1st February • Bharti opens the first Siemens Telecom shop on 9th June • Bharti participated in Beep '96 on 10th December, joining paging service providers, leading banks and pager manufacturers

YEARS OF

1 9 9 7 . . . The emergence of a monopoly Duster'

A 'Golden' story in Telecom History

On 28th February, 1997, Bharti marked another

significant day in India's telecom history to become the

first telecom company in the private sector to sign an

agreement with DoT, Govt, of India, to provide basic

telephone services in the state of Madhya Pradesh.

Sunil Mittal and Mr. A. V. Gokak, Chairman, Telecom Commission, share a light moment during the historical agreement, along with Viresh Dayal

Bharti forms Global Alliance... procures a licence to operate mobile services in Seychelles

^oday HI Other Highlights '97

4 A irtel

crosses the1

° n e Lakh m a r k ! m

Sunil Mittal with H.E. France Albert Rene, President, Republic of Seychelles, and H.E. James Michelle, Vice President, Republic of Seychelles, at the announcement of the procurement of a licence to operate mobile services in Seychelles by Bharti Global, the wholly-owned subsidiary of Bharti Enterprises. Also in the picture are Bashir Currimjee and Hassan Bilgrami, partners in the Seychelles project

Bharti bags a Rs. 50 crore Mega Order

from DoT In October 1997, Bharti Telecom, India's largest manufacturer of electronic pushbutton telephones, bagged a Rs. 50 crore order from the Department of Telecommunications, to supply 1.25 million units to the government.

• Bharti enters into a joint venture u'ith Mobile Systems Intemaional Holding Ltd. in February, to form Personal Communication Service (PCS) System

• RBI gives approval to Bharti to provide international roaming services on 16th June

Bharti BT Launched

Rakesh Mittal and Akhil Gupta were present at the function where Simone J. Perkins of Bharti BT

made a presentation to a select audience comprising Bharti BT

customers on 7th October, 1997 BHARTI RT

1 9 9 8 . . . Bharti creates history... breaks DoT monolopy

Dear Shri Mittal,

T h e President of India, Shri K. R . Narayanan, is happy to know that Bhart i Enterprises launched India's

first private sector Fixed Line Network on commercial basis from Indore on 4 t h June , 1 9 9 8 .

T h e President sends his greetings on this occasion and wishes the project every success.

K . Satish Nambudiripad

Deputy Press Secretary to the President

Bharti launches mobile services in Seychelles

Shri Kabindra Purkayastha, Hon'ble

Union Minister of State for Telecommunications, makes

the first call to the PM in the presence of Sunil

Mittal, Rakesh Mittal and Rajan Mittal

Bharti launches basic services in Indore

On 4th June, 1998, Airtel's Basic services were launched. In the picture are Sunil Mittal, Rakesh Mittal and Rajan Mittal, besides other dignitaries

12th December, 1998. Bharti introduces telecom services in Seychelles. Becomes the first Indian telecom company to provide telecom services outside India!

Airtel, India's first private basic telephone service was launched by Bharti at Indore on 4th June, 1998, when the Hon'ble Prime Minister of India, Shri Atal Behari Vajpayee, received the first call from Shri Kabindra Purkayastha, Hon'ble Union Minister of State for Telecommunications.

Sunil Mittal

in front of the Satellite

Dish, in the tropical

archipelago of Seychelles

The historic agreement with BT

Sunil Mittal and Mr. David Clarke, Director, Asia-Pacific, BT, sign the

historic agreement to form Bharti BT Internet

Limited. Standing behind are (left to right) A run

Seth, MD, BT Worldwide, Raj

Kanthan, Director Business Development,

India, BT, Akhil Gupta and N. Arjun

Siemens MovieVerdict

Sunil Mittal presents the Best Actress Award

to Madhuri Dixit on 12 th

April, 1998, for her stellar role in

Dil To Pagal Hai, at the

Siemens Movie Awards show

Other Highlights '98

• Airtel completes 1 year of operations in Himachal Pradesh • Bharti launches Bharti Scholarships in reputed Engineering Institutes ' Bharti commences the Centre for Excellence in Gurgaon • Airtel launches the Intelligent Network platform in alliance with Ericsson, on 12th October

1 9 9 9 . . . Whirlwind acquisitions, expansion and more

Punjab

Andhra Pradesh

Shri Digvijay Singh, Chief Minister of MP, formally launched Airtel's services, while Shri Madhav Rao Scindia (Late), Member of Parliament, inaugurated the backbone network to carry long distance calls between Gwalior, Indore and Bhopal. Sunil Mittal, Rakesh Mittal and Rajan Mittal were present at the function

The Next Step... expanding further

10 Y E A R S O F MAKING A DIFFERENCE

-SK-

Bharti takes control of JT mobiles.

To accelerate Bharti's growth, it acquired a controlling interest in JT mobiles, the cellular services provider in the prestigious circles of Punjab, Karnataka and Andhra Pradesh. JT Mobiles enjoyed a customer base of over 75,000, mainly in Bangalore and Hyderabad.

With this, Bharti became the largest Private Sector Telecom Operator in the country.

Bharti then acquired a 51% stake in Skycell, Chennai, wrapping up the deal for Rs. 125 crore, followed by buying out the Cromptom Greaves 40.5% stake in Skycell.

Gwalior says Hello with Airtel!

Bharti Telenet, India's first fixed-line telephone service provider in the private sector, launched the third leg of its basic telecom services in Gwalior and Malanpur. The historic first-call event was conducted on 20th March, 1999. The fashion show to commemorate the launch of Airtel's

services in Gwalior

Sunil Mittal turns alumnus of Harvard Business school Sunil Mittal turns alumnus of Harvard Business School, after successfully completing the Owner / President Management Programme (OPM), a 3-year, 3-week per year executive education programme at Boston, USA

Bharti makes MP a World-class Telecom state PRIDE

The first call, made by Shri Digvijay Singh, Chief Minister of Madhya Pradesh, to Shri Kabindra Purkayastha, Minister of State for Telecom, to mark the launch of basic telephone services at Raipur & Jabalpur in MP; Sunil Mittal, Rakesh Mittal and Rajan Mittal were present at the function

• Bharti gets a National ISP licence from DoT in May to provide internet services • Bharti Teletech's Ludhiana manufacturing unit commences operations in August • Bharti's VSAT venture registers a growth of 193%

2 0 0 0 . . . Airtel expands in the South

Sunil Mittal joins the PM on a historic visit

Sunil Mittal was a member of the

business delegation in 2001, that

accompanied the Hon'ble Prime

Minister of India, Shri Atal Behari

Vajpayee, during his historic visit to

USA.

Airtel is the first private telephone service to connect villages of India's heartland

Sunil Mittal at the dias. Also seen are (from left to right): Mr. Norman Mineta, US Commerce Secretary and Shri Yashwant Sinha, Hon'ble Finance Minister, amongst others.

a w T & s

VILLAGES 4

Sunil Mittal addresses a press conference to commemorate Airtel connecting villages of India's heartland. With him were Rajan Mittal and other dignitaries

Bringing Karnataka into the fast lane

Rajan Mittal helps Ms. Lillemor Larsson, representative of Telia, cut the ceremonial ribbon to mark the launch of Airtel's services in Karnataka on 12th May, 2000

Airtel enters Andhra Pradesh

The Hon'ble Chief Minister of Andhra Pradesh, Shri N. Chandrababu Naidu, inaugurated the launch of Airtel's services in Hyderabad. With him are Sunil Mittal, Rakesh Mittal and Rajan Mittal

At the Karnataka launch, Sunil Mittal said, "Airtel integrates India into one, seamlessly tying people from Karnataka to Himachal Pradesh, with a nationwide private infrastructure." He is seen here with Rajan Mittal and other dignitaries.

On 3rd June, 2000, Hyderabad witnessed the mega-launch of Airtel.

It was another step to become India's finest and largest telecom service, on par with the best in the world, keeping customers closely connected as never before.

Other Highlights '96

• Bharti shares views with Japanese Ambassador, HE Hiroshi Hirabayashi to build economies ties • Bharti launches India's first private Internet Gateway on 21st July

2 0 0 1 . . . Welcomes a New Partner SingTel invests US$ 400 Mn in Bharti

INDIA AND SINGAPORE JOIN HANDS TO BUILD INDIAN TELECOM INFRASTRUCTURE

«t=r

10 Y E A R S O F MAKING A DIM fcRSNCfc

-SK

BHARTI

Sunil Mittal, Rajan Mittal, AJthii Gupta, Dilip Pathak, Lee Hsien Yang - President & CEO of SingTel, H.E. Wong Kwok Pun and Sin Hang Boon, at the event marking the history-making largest ever investment by an international investor in the telecom sector in India

Singpore Telecom (SingTel), one of Asia's leading providers of domestic, international and mobile telecommunications, invested US$ 400 million in the Bharti Group in 2001,

representing the single-largest investment by any international investor in the telecom sector in India.

Bharti Foundation launches Bharti School with NT, Delhi

*

I p a r t ^ 1

for »ts

y n « * a p u b B c

% o f f e r i n g

Bharti Foundation and IIT, Delhi launched the Bharti School of Telecommunication Technology and Management, with a vision to develop young Telecom Leaders through excellence in education and research. Bharti Foundation was set up in August 2000, with a focus to support the cause of education.

Sunil Mittal serves as a member on the board of the following educational institutions:

• a Member of the Board of Governors of the Indian Institute of Technology, (IIT) Mumbai.

• a Co-Chariman of Bharti School of Telecommunication Technology and Management (Bharti School), a post graduate school of IIT, Delhi

• a Member on the International Advisory Board of the Center for the Advanced Study of India (CSAI), University of Pennsylvania.

New Identity, Building the Future

bharti building telecom

building partnerships

With the launch of its new corporate logo, Bharti unveiled a new corporate identity and corporate brand philosophy -b u i l d i n g t e l e c o m , building partnerships -embodied in the following resolve:

Rajan Mittal and G. K. Agarwal with Prof. V S. Raju and Prof. Prem Vrath of IIT-Delhi at the MOU signing ceremony

"It's about an energised team.

It's about initiatives that build the future.

It's about strengthening resolves to manage change.

It's about speed of response by getting there first.

It's about working together as one

Reaching out. Touching. Communicating.

Building telecom. Building partnerships.

To build a better world."

Airtel takes over the Sky in Chennai! On 17th September, 2001, Bharti increased its stake in the Chennai-based cellular service provider - Skycell Communications - to 89.5%.

And on 4th October, 2001, Bharti launched India's finest mobile service, Airtel, in Chennai.

Bharti then enjoyed the largest ever network coverage in the Southern metro, offering state-of-the-art mobile technology, having become the leader in Chennai, providing services to 1 lakh customers. Sunil Mittal lights a lamp to commemorate the hunch of Airtel's services in

Chennai, along with Rajan Mittal, AJthii Gupta, Anil Nayar and P. H. Rao

Other Highlights '96

• Bharti gets a National ISP licence from DoT in May to provide internet services • Bharti Teletech's Ludhiana manufacturing unit commences operations in August • Bharti's VSAT venture registers a growth of 193%

f^oday

2 0 0 1 . . . India thanks Bharti

m Thank you IndiaOne"

On 17th December, 2001, Bharti announced the launch of IndiaOne, providing India's first private sector National Long Distance service, underlining the spirit enshrined in NTP-99. Bharti was instrumental in the reduction of NLD rates by 90%!

bharti I n d i a * >/1< Sunil Mittal, Badri Agarwal, N. Arjun and Hemant Sachdeu at the historic launch of IndiaOne

Airtel enters Kolkata! It was the 22nd of December, 2001, when

Bharti acquired its Bengali accent... Airtel

was launched in Kolkata!

Bharti gave Kolkata its first 2.5G, GPRS-

ready network and set up a new switch with

a capacity of2,50,000 customers.

Bharti's unique retail concept, Airtel

Connect, was also introduced, along with

specialised services like EFR, Fax Mail, etc.

Sunil Mittal, and Hsien Yang Lee - President & CEO, Singapore Telecommunications Limited, at an interaction with the media

Sunil Mittal, Rakesh Mittal and Anil Nayar at the launch ceremony of Airtel's services in Kolkata

Bhart i launches India's first private sector international long distance service The IndiaOne brand was unveiled on 17th December, 2001, and an Interconnect Agreement was announced with Videsh Sanchar Nigam Ltd. (VSNL). Phase-I offered a carriers' carrier service for international telephony for cellular operators, offering revenue share to any cellular operator seeking interconnectivity via IndiaOne, with deep discounts. It was also decided not to levy any port charges, a first for India.

Speaking on the occasion, Sunil Mittal said, "This heralds a new era of co-operation between state-owned companies and cellular operators to bring in the latest technology and choice to operators, with the objective of eventual affordable rates for international telephony."

— a s - —

10 Y E A R S O F MAKING A Dlf FERCNCE

2 0 0 1 . . . The telecom juggernaut continues...

Haryana Experiences the magic ofTouchtel

Bharti became the first private basic telephone services provider in Haryana with the launch ofTouchtel. On 26th December, 2001, Shri Om Prakash Chautala, Hon'ble Chief Minister of Haryana and Shri Pramod Mahajan, Hon'ble Union Minister for Communications, IT and Parliamentary Affairs, launched Touchtel with an inaugural call to Smt. Sheila Dixit, Hon'ble Chief Minister of Delhi, and a subsequent call to KapilDev.

Sunil Mittal discusses a fine point with Shri Pramod Mahajan, Hon'ble Union Minister for

Communications, IT and Parliamentary Affairs, at the launch of Touchtel in Haryana

V-SAT connectivity for quake-stricken

Bhuj

When it comes to serving the nation in its hour of need, Team Bharti leaves no stone unturned. This was exemplified in the humanitarian work done by the Bharti's V-SAT team. In conjunction with Care India, Bharti installed a V-SAT voice link, providing immense succour to hapless survivors, by re-establishing contact with the outside world.

beetel

1 Million in every Unit!

Bharti reached a stupendous landmark in 2000-01, when a turnover of Rs. 120crore was achieved with a record production of 3.6 million Beetel phone instruments, with each unit in Gurgaon, Ludhiana and Goa touching the 1 million mark!

• Bharti & SingTel enter into a 50 :50 joint venture to form India's first private Submarine Cable company - Bharti Aquanet • Bharti Cellular gets ISO 9001 : 2000 certification • Bharti launches Magic pre-paid in HP • Airtel Delhi crosses the 4 Lakh customer mark

Rakesh Mittal proudly holds the phone that made history for Bharti

Speeding ahead towards a pan-India presence

It was a red letter day for Bharti. On 28th September, 2001, licences for 8 new Circles (Maharashtra, Gujarat, Tamil Nadu, Kerala, UP West, Madhya Pradesh, Haryana and Mumbai) were procured, catapulting the Company to the status of the largest cellular operator in the country.

Mumbai

^ L 0 \ "LH Kerala Tamil Nadu

2 0 0 2 . . . Bharti goes public

India's F i rst 100% Book-Building Issue

Team Bharti is all smiles as it achieves India's first ever 100% Book-Building Issue

On 23rd January, 2002, Bharti successfully completed India's first 100% Book-Building Issue with a floor price of Rs. 45 (face value Rs.10/- for each share) for its Initial Public Offering (IPO), based on an aggregate of approximately 1,340,000 customers as of 30 th November, 2001.

Delhi smiles withTouchtel

Bharti launched the first private basic telephone service in Delhi, when Smt. Sheila Dikshit, Hon'ble Chief Minister of Delhi, launched the service by making inaugural calls to Mr. David Lim, Hon'ble Minister for Information, Communication & Arts, and Senior Minister of State, Ministry of Defence, Republic of Singapore, Mr. Vijay Kapoor, Hon'ble Lieutenant Governor of Delhi and Shri Arun Jaitley, Union Minister for Law.

Seen here with her are Sunil Mittal and Badri Agarwal.

Present at the Delhi launch function were Swni! Mittal, Rajan Mittal, Badri Agarwal and Rohtash Mai

2 0 0 2 . . . Bharti & SingTel launch i2i Cable Network

Sunil Mittal with the Hon'ble Prime Minister of India, Shri Atal Behari Vajpayee, the Hon'ble Prime Minister of Singapore, Mr. Goh Chok Tong and Lee Hsien Yang - President & CEO of SingTel

Rakesh Mittal, Rajan Mittal and Preity Zinta cut a ribbon to mark the launch of Airtel in Punjab

10 Y E A R S O F

bharti SingTel

Guests of Honour His Excellency

Atal Behari Vajpayee Prime Minister of the

Republic of India

Mr Goh Chok Tong Prime Minister of ihe RcpuHic of Singapore

Sunil Mittal of Bharti and Lee Hsien Yang -President & CEO of SingTel, launched the i2i Cable Network in Singapore, on 8th April, 2 0 0 0 , in the presence of the Hon'ble Prime Minister of India, Shri Atal Behari Vajpayee and the Hon'ble Prime Minister of Singapore, Mr. Goh Chok Tong. It was an unprecedented event in the history of the launch of any

company or brand, where the Prime Ministers

of two nations graced the occasion.

The 3,200 km i2i Cable landed at Chennai,

India, and Tuas, Singapore, and was

developed by Network i2i, a 5 0 - 5 0 joint

venture between Bharti and SingTel, at a

cost o f U S $ 2 5 0 million.

Airtel comes home to Punjab!

l A i r S H In April 2002, Airtel was launched in Punjab in innovative fashion, when over 1500 morning walkers across the state were greeted cheerfully and given a rose bud each, along with a copy of The Financial Express, which sported an innovative Launch Ad.

Shatabdi passengers alighting at the Chandigarh railway station, plus people at Sukhna Lake and Sector 17, were also presented a rose bud and a card with a message: Airtel now in Punjab!

Swnil Mittal addresses the enthralled audience on the occasion of the Homeland launch of Airtel

b h a r t i 12

1 3

2 0 0 2 . . . Fastest Rollout in the history of telecom

Dr. J. Jayalalithaa, Hcm'ble Chief Minister of Tamil Nadu, cuts a ribbon to mark the launch of fixed-line services on 3rd April, while (left to right) Sunil Mittal, Rajan Mittal, Badri Agarwal and K. Krishnan look on

Customers in Tamil Nadu and Karnataka were greeted with world-class fixed-line services from Touchtel.

On 3rd April in Chennai, Dr. J. Jayalalithaa, Hon'ble Chief Minister of Tamil Nadu, made inaugural calls to Shri Atal Behari Vajpayee, Hon'ble Prime Minister of India, in the presence of Thiru C. Ponnaiyan, Hon'ble Minister for Finance and IT, and other senior dignitaries.

And on 4th April in Bangalore, Shri S. M. Krishna, Hon'ble Chief Minister of Karnataka, made inaugural calls to Dr. J. Jayalalithaa, Smt. V. S. Rama Devi, Hon'ble Governor of Karnataka and N. R. Narayana Murthy of Infosys.

Touchtel touches Tamil Nadu & Karnataka

Airtel launches in Uttar Pradesh (West) and Uttaranchal

Rajan Mittal lights the lamp to kick-off operations in Agra, along with Hemant Sachdev, S. S. Dhillon and Mr. Jan Campbell (of Ericsson)

On 10th June, 2002, Bharti launched Airtel's services in Uttar Pradesh (West) & Uttaranchal.

32K SIM cards were also launched for the first time in the two areas. The non-stop-shop retail concept - Airtel Connect - was also launched to provide a range of products and services like EFR and Fax mail.

Air Airtel unveils its strategy

for Pan-India Brand Leadership

Bharti announced and launched its strategic road map for Pan-India Brand Leadership.

Magic became Airtel Magic, and the new theme was Magic hai to mumkin hai! endorsed by Brand Ambassadors Shah Rukh Khan and Kareena Kapoor.

Sunil Mittal, Rajan announcement

at the Pan-India Brand Leadership

2 0 0 2 . . . North to South...

Rakesh Mittal does the honours to launch Airtel's services in Haryana, along with Anil Nayar

Bharti is everywhere

Haryana achieves mobility with Airtel

June 2002 saw the launch of Airtel's services in Haryana. Bharti's North India footprint was completed when Sunil Mittal made a call to Smt. Sushma Swaraj, Hon'ble Union Minister for Information & Broadcasting.

Phase I of the launch covered 29 cities, including Ambala, Rohtak, Panipat, Karnal and Sonepat, while Phase II undertaken later, covered an additional 33 towns and cities.

Madhya Pradesh & Chhattisgarh

go mobile with Airtel

Shri Digvijay Singh, Hon'ble Chief Minister of Madhya Pradesh (in 2002), lights the traditional lamp to kick-start Airtel's services in MP & Chhattisgarh, while Sunil Mittal and Anil Nayar look on

Airtel's services in Madhya Pradesh and Chhattisgarh were launched by Shri Digvijay Singh, Hon'ble Chief Minister of Madhya Pradesh.

At a ceremony held in Indore on 17th June, 2002, he made an inaugural call to Rajan Mittal in the presence of Sunil Mittal.

Customers could henceforth look forward to superior quality services and excellent coverage across the length and breadth of Madhya Pradesh and Chhattisgarh.

Airtel's services were launched in Coimbatore on 3rd July, 2002. Speaking on the occasion, Sunl Mittal said, "Customers across the length and breadth of India may speak in different languages, but they are joined together by Airtel." Seated with him are Rajan Mittal, Anil Nayar, P. H. Rao and Mr. Jan Campbell of Ericsson

Airtel spreads its wings across Tamil Nadu

bharti 1 4 1 5

2002. . . rorninn ahead across India

Airtel rings across Kerala

With the launch of Airtel in Kerala, Bharti completed its

South India footprint.

On 4th July, 2002, Airtel started operations across 80 towns.

Sunil Mittal and Rajan Mittal were present at the launch

ceremony.

Sunil Mittal lights a lamp to mark the launch of Airtel's setvices in Kerala, along with Rajan Mittal, Anil Nayar, E H. Rao, T. Elango and Mr. Jan Campbell (of Ericsson)

Airtel introduces mobile services in Maharashtra

2002 turned out to be the year of launches. Quickly following on the heels of Mumbai, MP & Chhattisgarh, Airtel's services were launched in Maharashtra on 22nd July, 2002.

Bharti's entry expanded the market exponentially and raised the standards of quality for mobile services.

A slew of services were offered and supported by a world-class network and customer service.

Airtel Magic, India's largest-selling prepaid card with full 2-way roaming, was also launched across Western India, offering a host of services.

Sunil Mittal, Rajan Mittal, Anil Nayar and Sanjay Kapoor at the launch of Airtel's services in Maharashtra, held in Mumbai; Sunil is seen making the first call to commemorate the launch

Aamchi Airtel rocks Mumbai

On 24th July, 2002, Airtel mobile services were launched in Mumbai. At the glittering event, Bharti announced three major innovative firsts in India. The most significant initiative was to allow seamless roaming across all Airtel networks, without paying a special roaming rate.

Sunil Mittal, Rajan Mittal, Anil Nayar, Atul Jhamb, Sanjay Kapoor and Mr. Promod Saxena - President, Motorola India, at the launch of Airtel's services in Mumbai

— a s —

10 Y E A R S O F MAKING A DIFFERENCE

— - a s

2 0 0 2 . . . Offering comprehensive solutions 1 9

IndiaOne offers True CustomerVa lue

Gujarat starts talking with Airtel

Sunil Mittal, Hemant Sachdev and N. Arjun at the announcement of the commercial launch of Bharti's International Long Distance service, IndiaOne, in July 2002

IndiaOne got security clearance from the government of India to roll out its services, and straight away slashed ILD tariffs by 40%, benefitting over 7 million customers from day one.

An interconnect agreement was also signed with Bharat Sanchar Nigam Ltd. (BSNL), enabling IndiaOne's services to be available to almost all mobile and BSNL subscribers, along with other private fixed line operators.

5th August, 2002 - Airtel's mobile services were launched in Ahmedabad, Gujarat. Sunil Mittal said "It is my proud privilege to bring Airtel to Gujarat. We bring a world-class network and a slew of unique benefits that only a true pan-India mobile player can offer."

• Bharti partners with VSNL to herald a new era in affordable rates for international telephony • Bharti becomes India's single largest mobile phone service provider in March • Airtel crosses the 2 Million customer mark in August

In the picture are: Sunil Mittal, Rajan Mittal, Anil Nayar, Sanjay Kapoorand Mr. Promod Saxena - President Motorola India

India sings on Airtel's new A. R. Rahman campaign Airtel unveiled its new brand campaign, featuring the Mozart of the East, A. R. Rahman, whose innovative melodies composed specially for Bharti, reflected the spontaneity of the brand statement: live... every moment.

Rajan Mittal, Hemant Sachdev and A. R. Rahman at the unveiling of Airtel's new brand statement: live... every moment

2 0 0 3 - The Year of Resurgence

The Death of Distance The GSM mobile industry cut national long distance tariffs from Rs. 9 per minute, down to Rs. 2.99 per minute, anytime, anywhere, for all mobile-to-mobile calls above 50 kms.

This simplified, one rate plan, heralded the death of distance and time for cellular mobile subscribers, across India.

Airtel becomes India's largest GPRS Network Youth icon Kareena Kapoor unveiled Airtel's GPRS Network by sending the first MMS to the Indian cricket team participating in the World Cup in South Africa.

The launch opened doors to the nation's first Pan-India Full Roaming network. To encourage MMS usage, Airtel also launched a fun-filled site MMS - Masala Portal - and a Mobile Office for business consumers. Best of all, MMS was offered free to everybody for the first 60 days!

Bharti becomes PAT Positive On 23rd April, 2003, the fourth quarter results for FY2003, showed a PAT of Rs. 26 crores.

The Revenue was Rs. 3,083 crores (107% growth) and EBITDA was Rs. 771 crores (93% growth). Bharti also consolidated its market leadership position, with a market share of 24.2% of the all-India mobile customer base, up from 21% at the end March'02.

Sunil Mittal, Saurav Ganguly and Arjuna Ranatunga in the helicopter that landed at the ground where the 3 Million Cup cricket match was held

Celebrating Achievement

Airtel crosses the 3 Million mark!

Celebrating the achievement of EBT Targets of Bharti Broadband at Hotel Grand, New Delhi, (left

to right) Badri Agarival cuts a cake with Rajiv Sharma and Ashok Juneja

In March 2003, Airtel became the first mobile service provider in India to cross the 3 million customer mark. Celebrating the milestone, Bharti felicitated India's Cricketing Heroes and presented the Airtel 3 Million Cricket Cup, where the Indian Invitation XI defeated the Sri Lankan Invitation XI, in an enthralling encounter at the Wankhede Stadium in Mumbai. In a touching humanitarian gesture, the proceeds were given to Bharat Ratna, Lata Mangeshkar, for her cancer hospital.

Rajan Mittal, Lata Mangeshkar and Yuvraj Singh, as she receives the 3 Million Cup SIM Card

Anil Nayar, Hemant Sachdev and Kareena Kapoor at the MMS launch function

—

10 Y E A R S O F

MAKING A DlfFERfNCE — ) 0 . 0 0 0 jy Customers

| A i r ®

6 Sigma -a way of life at Bharti Infotel

5 Lakh in just 17 months

Sunil Mittal breaks into an impromptu bhangra to celebrate the achievement of 4,00,000 customers in the Northern Region at a Punjab da Pind, a village specially created in the heart of Chandigarh in July 2003. Even before the euphoria had died down, the 5 Lakh barrier was also broken!

Infotel Leaders lead the charge in delivering Quality through 6 Sigma. Seen here are Badri Agarwal (right) and Mr. Vinod Vaish, Secreatary, DoT, at the launch of 6 Sigma at Basic Services (North) & Bharti Broadband

TeleTech Services (India) Private Limited, a joint venture between Bharti and TeleTech Holdings (USA), offers the entire spectrum of BPO Services, from Back Office Administration, to Sales & Marketing, along with Infrastructure Support Services.

Sunil Mittal, Rakesh Mittal, Sanjay Kapoor, with (left to right) Mr. David Figgat, MD, India and

Philippines, TeleTech, Mr. Garth Howard, President and General Manager-North, TeleTech, and Mr. Michael Foss, Executive Vice President

(Business Development) TeleTech, at the launch of the joint venture

Other Highlights '03

Getting together for better health

Rakesh Mittal with the BHL Team in an Open Forum, and the trophies won for a remarkable performance by BHL in 2002, where he announced that BHL would also be a contender for the Vice Chairman's Trophy for Best HR Practices, and the Quality Improvement Trophy.

Bharti & TeleTech Holdings (USA) form TeleTech Services —

• Airtel introduces nationwide freedom u>ith Free Incoming calls • Bharti Infotel formed by merging IndiaOne, Touchtel and Mantra in February • Touchtel touches the 3 Lakh mark

2 0 0 3 . . . New beginnings, new expressions

u " l l o o m b e r g Bharti at the Bloomberg C E O Meet

Akhil Gupta addressed CEOs / CIOs of Mutual Funds on the developments and challenges facing the Telecom industry, at a luncheon organised by Bloomberg, one of the world's largest news wire providers.

(Left to right) Akhil Gupta with Mr. G. V Prasad, CEO, Dr. Reddy's Laboratories, Mr. Peter Grauer, Chairman, Bloomberg, and Mr. N. Nilekani, CEO, lnfosys

beetel

Rakesh Mittal graced the occasion of Bharti's Value Partners' Meet in Shanghai, where key business was discussed and steps were initiated towards sustaining Bharti's Vision of Excellence

Bharti joins the US$ 1 Billion Club!

When Bharti announced its results for the second quarter and half year ended 30th September, 2003, it joined the Billion Dollar Club of companies across the world!

The PAT was Rs. 93 crores for Q2 FY-04, while the Total Revenue wasRs. 1,144 crores.

At the time, Airtel also doubled its mobile customer base to over 4-61 million.

Roaming across the world! On 22nd May, 2003, Bharti became the first mobile provider to offer pre-activated international roaming on a pre-paid card, and the only pre-paid brand in Punjab and Haryana to offer this service.

The highlight is that there were no rentals and no activation fees for existing, as well as new subscribers.

One Lakh & growing

Sunil Mittal, Badri Agarwal and Rajiv Kohli cut a cake to celebrate Touchtel crossing the 1 lakh mark

in the Northern Region, comprising Delhi and Haryana

Circles, a first for any private basic service operator, and achieved in

just 18 months!

manufacturi n g@fu 11 throttle

— —

10 Y E A R S O F

MAKING A DIFFERENCE Sachin bats for Airte l 7th October, 2003, saw Sachin Tendulkar, the Master Blaster, as its new brand ambassador for Airtel, making it the first time ever that Sachin is actively associating himself with a telecom brand anywhere in the world.

Sachin was an immediate choice for Airtel, as both are leaders having similar values and personality traits - trustworthy, youthful, innovative and trend setting with leadership qualities.

Get the Airtel Edge It was yet another first for any m o b i l e s e r v i c e provider in India... Bharti introduced Enhanced Data Rate for Global Evolution (EDGE) trials, using Ericsson's cutting-edge technology.

T h e t r i a l s w e r e successfully carried out on the Delhi Circle network in November 2003, and the s t a t e - o f - t h e - a r t services were deployed in 2004, to the satisfaction of

Delhi's fast-moving and Sanjay Nandrajog, Don Price and Mr. Jan Campbell of Ericsson, at the Airtel EDGE event

discerning customers.

*

I Air HI Express Yourself Express Yourself

"Express Yourself" was Airtel's new Brand positioning platform strategy for All-India brand leadership, unveiled in October 2003.

To communicate Airtel's leadership position, Bharti's Advertising Agency, Rediffusion DYR, drew up an aggressive multimedia campaign, based on 3 months of research, planning and development.

The campaign exhorted customers to freely express themselves anytime, anywhere, reflecting the core values of trust, caring and simplicity, and building on the brand's personality - friendly, empathetic, innovative, trendsetting, youthful.

bhorti 2°2i

say yes

small talk

conspire

2004. , .The Year of Aloha! partnerships

An Enterprising Endeavour with Ericsson Bharti announced a strategic partnership with Ericsson, involving the building and managing of mobile networks.

The three-year service agreement with the largest supplier of mobile systems is a l l -encompassing, i n v o l v i n g m a n a g e m e n t , maintenance, quality assurance and capacity expansion across Airtel Networks.

Bharti partners with Success!

Enters into a three-pronged initiative with IBM

In March 2004, Bharti and IBM India made a historic agreement, wherein IBM was to Consolidate, Transform and Manage Bharti's comprehensive IT infrastructure and applications. In this first-of-a-kind Business Transformation agreement, Bharti outsourced its hardware, software and IT services' requirements to IBM, which included customer-facing IT applications, such as billing, customer relationship management (CRM), data warehousing, and much more.

Akhil Gupta, Manoj Kohli, Don Price, Mr. Jan Campbell and Mr. Johan Wiberg at the signing ceremony of the Bharti tie-up with Ericsson

Sunil Mittal, Akhil Gupta, Jai Menon, Mr. Tim Shaughnessy - VP,

IBM Global Services, Asia Pacific and Ms. Colleen Arnold - GM,

IBM Communications Sector, Worldwide, at the historic signing event with IBM

ERICSSON &

bharti jridtng

ERICSSON 5 ERICSSON $

Airtel steams ahead in Rajasthan Y E A R S O F

Continuing with its expansion plan, Bharti spread its wings across all areas of the desert state of Rajasthan. The Company had recently taken over Hexacom, the then number one mobile service of Rajasthan.

Bharti launched its Airtel brand, invested Rs. 200 crore and doubled its customer base by covering over 150 towns.

Rajasthan became the 17th state in the country where Airtel launched its services, providing a slew of world-class services for customers in the state.

Sunil Mittal, Anil Nayar and Rajiv Mehrotra in Jaipur, to announce the integration of Hexacom with Bharti

Bharti Foundation recognised by the PM £

-JSKsfa.-..^. I

The Bharti Tele-Ventures Board of Directors (23rd July, 2004)

Dr. Manmohan Singh, India's Hon'ble Prime Minister, expressed his pleasure upon hearing the good work being done by Bharti Foundation, In a letter to Rakesh Mittal dated 22nd June, he wished Bharti success in other such endeavours.

Faster, Higher, Stronger...

the Beetel way

Standing (Left to Right): Paul O'Sullivan, Professor V S. Raju, Akhil Gupta, Rakesh Mittal, Donald Cameron, Pulak Chandan Prasad, Rajan Mittal, Dalip Pathak Seated (Left to Right): Lung Chien Ping, Lim Toon, N. Kumar, Sunil Mittal, Bashir Abdulla Currimjee, Kurt Hellstrom, Chua Sock Koong

Catering to a Million hearts

A nil Nayar with Vinod Sawhney and Harsh Soin, distributing chocolates to the children at Ashiana, where lesser-privileged children of a nearby slum are provided education and vocational training, supported by Bharti

Enterprise Business is Bharti's new SBU This strategic initiative was aimed at leveraging Bharti's unique business capabilities and strengthen focus in the corporate account segment. The new SBU provides end-to-end world-class cutting-edge solutions and a single point contact to large business customers.

Besides providing high quality services to its customers, henceforth all products and services are available to customers through a single window.

Bharti Teletech convened the first Global Channel Partners Meet, attracting channel partners from Vietnam, China, Korea, Jordan, Sri Lanka, Peru,

Bangladesh and Zimbabwe. The theme was It's all about winning... Faster, Higher, Stronger

Other Highlights '96

• Bharti introduces SMS-enabled landline phone • Airtel Karnataka touches 5 Lakh customers • Beetel launches Combo phone • Rakesh Mittal is Chairman CII (Northern Region) • Bharti signs landmark agreement with VSNL • Punjab breaks the 1 million barrier

2 0 0 4 . . . New Ventures & Initiatives

touchtel o-M.

t«uchtt

Freedom to Speed-Surf

C U C h t C !

t»uchte

b e e t e l

(left to right) Badri Agarwal and Anand Chandrashekhar of Intel, at the launch ceremony

Infotel introduced India 's f irst Broadband WiFi for homes, when a surfing speed of 8 Mbps was made possible with the launch of Touchtel's Wireless broadband on DSL, on 12th December.

Bharti manufactures for GE

Bharti Teletech started manufacturing GE Phones in India, and entered into a strategic alliance with Atlinks to distribute them, a testimony to Bharti Teletech's global competence in design and manufacturing.

Atlinks, No. 1 in residential telephony worldwide and a Thomson subsidiary, also started outsourcing GE phones from Bharti Teletech for global markets.

Bharti Teletech planned to export 1 million GE phones within two years.

Rakesh Mittal and Mr. Didier Goujard, MD, Atlinks, announcing the first-of-its-kind manufacturing tie-up between Bharti & GE

Bharti goes to School!

(left to right) Rakesh Mittal with Sushmita Sen and her daughter Renee, at a

heartwarming function on 31st January, 2004, to launch Lisa Heydlauf's book,

Going to School in India

Infotel also announced a joint working with I n t e l , the world's largest chipmaker, to add punch to its new hi-tech foray.

I R o ^ g ^ a c r o s s

Airtel signed i a bilateral roaming agreement on 14th March, 2004, with Mobilink, the only GSM cellular service provider in Pakistan, to allow roaming across the neighbouring country. This was a first for any mobile service provider in India, and proved to be a huge bonanza for Indian travellers to Pakistan, especially cricket fans.

Adding Brains to our Network

Sunil Mittal, Manoj Kohli, Don Price and Mr. Balu Doraisamy at the National Network Operations Centre (NOC) in Gurgaon, Haryana, where a Network Brain was commissioned, to centrally monitor, manage and control performance and fault levels of Airtel's nationwide network

Leading at H o m e Airtel achieved leadership in Punjab, by reaching its target within 18 months of launch, an unprecedented event in the history of telecom in India!

The occasion was celebrated by a Hawaiian theme party.

Sunil Mittal, Manoj Kohli and Vinod Sawhney uncork the celebrations at the Hawaiian Theme party to mark Leadership in Punjab

—-at=r

10 Y E A R S O F MAKING A DIFf ERlNCl - — —

Bharti partners Changi

A view of Changi Airport in Singapore, an embodiment of the excellent quality that Bharti infuses into every project it takes on

The Bharti Changi Airport Ltd. consortium was formed as a joint venture between Bharti and Changi Airports, the two leading infrastructure players in their respective countries. Bharti has a proven capability in Infrastructure projects, and Changi Airport is ranked amongst the Best Airports in the World.

The partnership is a re-affirmation of Bharti's commitment in the Nation-building process. The consortium will work towards the successful bidding for a controlling equity stake in the airport privatisation initiative undertaken by the Government of India.

Infotel Broadband & Data Group widens its repertoire

Bharti wins Top Honours in the Hewitt Best Employers Survey The 2004 Best Employers Survey, a part of Hewitt Associates' global initiative, ranked Bharti as second in the list of Best Employers in the country.

Bharti was the youngest and only telecom company to feature in the top 25 list. The survey also adjudged Sunil Mittal as the Best People CEO the Year.

EMPLOYERS TO WORK FOR

The Champions and the Team that won the First Runner-up in the Chairman's Quality Award for Complaint Management Systems... creating service leadership through processes and technology

S w ' - i c J . . , „ n

The SEA-ME-WE-4 Cable route

An undersea tryst with SEA-ME-WE-4 Bharti announced an agreement to join the SouthEastAsia-MiddleEast-Western-Europe-4 (SEA-ME-WE-4) consortium in June, along with 15 other global telecom operators.

As a constituent member, Bharti jointly develops and owns the 20,000 km.-long next- 2 4 generation cable system. bh5i ti 25

2 0 0 4 . . . More innovations. New Markets... One Brand

89915 40407 00260

8434

Empowering Enterprise Networks Enterprise Business deployed an IP-based Mult i -Protocol Label S w i t c h i n g ( M P L S ) backbone solution from Cisco systems, a global leader in ne tworking solutions.

The innovative MPLS solution allows Bharti to offer a unique value propos i t ion to its c o r p o r a t e customers.

Airtel storms ahead in Uttar Pradesh (East) Sanjay Nandrajog felicitated Ms. Ambika Murthy as the 100 ,000 th Airtel customer in UP (East). This landmark was achieved in a mere 42 days after the launch of its services in the region by Sunil Mittal on 30th August, 2 0 0 4 .

Sunil Mittal, Manoj Kohli, Sanjay Nandrajog and Shankar Prasad, with Airtel's First Customer in UP (East)

Airtel enters the skies of Orissa

Bharti became the first private mobile service to offer seamless coverage in Orissa on 16th December, 2004, covering over 100 towns, rail routes and over 1200 kms. of highway within the state.

T h e world-class G P R S - e n a b l e d network was deployed and managed by Nokia, world leaders in mobile phone and telecom infrastructure.

b b s r t i ^ b h a r t i t

Badri Agarutal, Rajiv Sharma, Jagbir Singh and Mr. Rangu Salgame, President, Cisco Systems India & SAARC, at the announcement of the launch of IP-based MPLS Backbone Networks

The first call from Rajan Mittal to the Hon'ble Chief Minister of West Bengal, ShriBuddhadeb Bhattacharya, marked the launch of Airtel's 18th mobile Circle in the country, becoming the only private sector mobile service provider to offer seamless coverage in both the Circles of the state (West Bengal as well as Kolkata). Over 35,000 customers joined the Airtel family in the first 15 days of the launch!

Air te l expands f rom Kolkata to all of W e s t Bengal & S ikk im

(left to right) Rajan Mittal and Deepak Gulati at the launch of Airtel Services in West Bengal

Sunil Mittal, Akhil Gupta, Vinod Sawhney, Don Price and R. V. S. Bhullar at the inauguration of the Jammu & Kashmir office

Airtel reigns in Himachal Pradesh

It was the first call from Jammu & Kashmir on a private mobile network.

Sunil Mittal, Rajan Mittal, Donald Cameron, Vinod Sawhney and Vinod Sud, with the 1,00,000th customer in Himachal Pradesh, at a special function to commemorate the milestone

Airtel Launches services in Jammu & Kashmir Sunil Mittal had a conference call withThiru Dayanidhi Maran, Hon'ble Minister for Communications & IT Shri Mufti Mohammed Sayeed, Chief Minister, Jammu & Kashmir, and Shri Mangat Ram, Dy. Chief Minister, Jammu & Kashmir.

—

10 Y E A R S O F

World-class Telecom Solutions from One Super Brand

Rajan Mittal, Badri Agarwal, Manoj Kohli and Hemant Sachdev at the unveiling of the Unified Brand strategy

Bharti unveiled a unified brand strategy for all its telecom services, with Airtel as the flagship brand, designed to make life simple for customers by providing them more choice, a larger distribution network, best value plans and unique bundling offers.

Super brand Airtel now offers a suite of world-class telecom services and solutions, ranging from wireless to fixed-line, from data and broadband to long distance and enterprise services.

Taking Indian Fields to the World!

Bharti and ELRo Holdings India Ltd., an investment company founded by Sir Evelyn de Rothschilds and Lady Lynn Forester de Rothschilds, announced the launch of FieldFresh Foods Pvt. Ltd., with a mission to link Indian fields to the world.

The Company will focus on global distribution of fresh fruits and vegetables in the European Union, the United Kingdom, Eastern Europe, South East Asia, the Gulf and CIS countries.

The Hon'ble Prime Minister of India, Dr. Manmohan Singh, Sunil Mittal, Rakesh Mittal, Sir Evelyn de Rothschilds, Director ELRo Holdings and Lady Lynn Forester de Rothschilds

te^tel

BlackBerry only on Airtel!

The globally acclaimed BlackBerry, arguably the world's most powerful Instant Email Mobile Innovation, was introduced in India exclusively by Airtel in 2004.

Sunil Mittal, Rajan Mittal, Manoj Kohli, Mr. Don Morrison - COO, Research In Motion, and Mr. Angelo Fasulo - Director, Asia-Pacific, Research In Motion, HK, Ltd., at the BlackBerry launch 25

bharti 27

Rakesh Mittal proudly holds India's first Beetel and GE 2.4 GHz cordless phones; he is flanked by Paivan Kapur (on his left) and Mr. Nicolas Zentz, Sales Manager-India, Atlinks (on his right). With this marvel of engineering, customers will enjoy superior voice clarity and up to 3 times better range, as compared to ordinary phones

1 Million Cordless phones @ 2.4 Ghz

2 0 0 5 - All India dream... Global recognition

The Airtel family is 10 Milli celebrates by launching in Bihar Airtel became the First GSM Operator in India to cross the 10 Million Customer Milestone on 17th January, 2005, when one in every four GSM mobile users in the country was an Airtel customer.

To mark the occasion, Bharti launched Airtel mobile services in Bihar, covering over 100 towns, along with key rail routes and highway coverage exceeding 1200 Kms.

harti perfects the Broadband expansion Daradigm

Bharti commenced the second phase of

expansion of its Broadband and Telephone

services.

Covering all of India under the Unified

License Regime, services will begin first in

Uttar Pradesh (UP), followed by Punjab,

Maharashtra, Rajasthan, West Bengal and

Kerala. Bharti will offer the complete range

of last-mile access solutions and hi-end

broadband solutions across all segments.

Enterprise Business acquires Comsat Max On 31st January, 2005, Bharti strengthened its Enterprise Business with the acquisition of C Max Infocom and its wholly-owned subsidiary, Comsat Max, a leading provider of VSAT and broadband services.

The acquisition enhances Bharti's existing VSAT and broadband infrastructure, and also its Enterprise Solutions business.

Jharkhand e m b r a c e s mobility Bharti realised its pan-India coverage dream, when in February 2005, Airtel's services were launched in Jharkhand.

Sunil Mittal, Akhil Gupta, Manoj Kohli, Deepak Gwlati and Deepak Srivastav raise their hands in a symbolic gesture to celebrate the launch of Airtel's services in Jharkhand

On 27th January, 2005, Airtel became India's first private sector mobile service to launch prepaid services in the state of Jammu & Kashmir.

I '''Ulf

Bharti Teletech to Export , • P C C I i-J] Feature-rich phones to UAE

Bharti became the first Indian company to supply phones under their own brand - Beetel - in the retail segment, to UAE. Plans are underway to export 1.5 million phones across the world, representing a 100% growth in exports over last year.

The Models will be sold through Etisalat's outlets at Abu Dhabi, Dubai, Sharjah, Fujairah, Alain and Ras A1 Khaimah. Bharti has already sold over 5 million phones in 2004-05, a testimony to the high standards of manufacturing.

Airtel completes the All-India dream... connects all 23 Circles with the launch in Assam

Airtel, Bharti's super brand, achieved its goal of providing mobile services

across the length and breadth of our nation. On 13 th April, 2005, Bharti

celebrated its Pan-India Footprint by launching the Airtel One India

celebrations in its 23rd Circle - Assam - where mobile services were kicked off

on 30th March, 2005.

— - a is-

10 Y E A R S O F MAKING A DIFKRENCt

SE*

bharti Uttar Pradesh (West) & Uttaranchal

• U t t a r Pradesh m B ^ Assam # (East)

Bihar • West Bengal

• •

Jharkhand A

i .

Maharashtra & Goa

• Karnataka ^

C h e n n a i ^ ^ i f .

Tamil Nadu " « KeaUB •

I-V

"a

Roaming @ 1.99! Celebrating a pan-india presence Bharti celebrated its 23 Circle all-India footprint by reducing roaming rates to Rs. 1.99, becoming the first telco to do so. Bharti thus delivered Thiru Dayanidhi Maran's (Hon'ble Union Communication Minister) vision of One India.

From 26th April, 2005, all Airtel customers are enjoying the benefits of roaming - the true power of GSM.

To celebrate the auspicious occasion of Pan-India mobility coverage, Bharti launched the Airtel One India celebrations. In the picture are Shri Tarun Gogoi, Hon'ble Chief Minister, Assam, Swnil Mittal Manoj Kohli, Sudhir Agarwal and Mr. Jan Campbell (of Ericsson)

Bharti became the first telecom company in India to enjoy an all-India mobile

footprint, culminating a journey to undisputed leadership, that began in Delhi in

1995. Bharti had truly come full circle!

Bharti now covers thousands of towns and lakhs of villages, to serve over 11

million customers, having invested more than Rs. 12,000 crores in building a

world-class mobile infrastructure, with cumulative investments in telecom now

exceeding Rs. 16,000 crores!

Commemorative calls were made to the Hon'ble Prime Minister of India, Dr.

Manmohan Singh and Thiru Dayanidhi Maran, Union Minister for

Communications & Information Technology.

Bharti shares the vision of the future - to connect over 5000 towns and across

geographies, cultures, languages & emotions.

"Congratulations Sunil on the launch of your services for the

people of Assam. You have added another feather in your

cap. Your growth has been very fast & it serves as an

example for all the entrepreneurs in this country.

My best wishes to all the people in Assam on this happy

occasion of Bihu...

Thank you"

— Dr. Manmohan Singh, Hon'ble Prime Minister of India, in a telecon with Sunil Mittal after the launch of Airtel's mobile

services in Assam

bhart i 8 2 9

The President of the Republic of Namibia, H.E. Dr. Sam Nujoma, with Sunil Mittal, Rakesh Mittal, Rajan Mittal and family members of the Late Mr. Sat Paul Mittal, whose efforts helped towards ending apartheid in Namibia and winning them their freedom

Sunil Mittal with the US Ambassador, H.E. Richard F. Celeste, at the interactive session -

US participation in the Indian telecom sector -jointly organised by Bharti and

FICCI, on 27th March, 1998

2 0 0 5 . . . Airtel celebrates "All-India dream"

Sunil Mittal gives a thumbs up at the launch of the Airtel One India Challenge, 2005, Car Rally

Sunil Mittal shares a light moment with H.E. Zhu Rongji, Premier of the People's Republic of China, during the Sixth Annual CEO Forum on Rethinking the 21st Century Corporation : Balancing Turbulence, Power and Responsibility, held at the Grand Hyatt, Beijing, China, in October 2002

Launches One India Challenge On 12th April, 2005, Sunil Mittal launched India's longest rally -One India Challenge - to mark the 23rd Circle All India celebrations. The first-of-its-kind car rally has been conceptualised as a tribute to the spirit of One India, One Network, One Airtel.

At the launch, Sunil Mittal said, "Starting from a single mobile licence in a single city, to an All-India footprint - the journey has been truly fulfilling. To commemorate this achievement & celebrate the diversified yet unified sprit of India, I am pleased to announce the idea behind the Airtel 'One India* Challenge. It is a rally that will touch millions of lives across all metros, towns, villages and tehsils, and celebrate the true spirit of India."

Rakesh Mittal exchanges greetings with Pakistani

President, Pervez Musharraf

Sunil Mittal with the Right Hon'ble John Major, former Prime Minister of Great Britain & Northern Ireland, who was a Keynote Speaker at the Sixth Annual CEO Forum on Rethinking the 21st Century Corporation Balancing Turbulence, Power and Responsibility, held at the Grand Hyatt, Beijing, China, in October 2002

Rajan Mittal, Hemant Sachdev,

Jayant Khosla, Esha Deol and

Zaheer Khan flag off the Mumbai leg

of the Airtel One India Challenge

car rally

Smt. Shiela Dixit, Hon'ble Chief Minister of Delhi, at the Airtel One India Challenge Delhi Flagoff. Also in the picture are Rakesh Mittal, Manoj Kohli, Sanjay Nandrajog and Yuvraj Singh

When leaders Meet

Sunil Mittal is greeted warmly by Pakistani President Pervez Musharraf, when he visited our neighbouring country as part of the CII delegation

Sunil Mittal with Senator Hillary Clinton, wife of former US President, William J. Clinton, at a dinner hosted during her state visit in New Delhi on 25th February, 2005. Also present are Shri Sharad Pawar, Shri Praful Patel and Thiru Dayanidhi Maran

Sunil Mittal with the Prime Minister of Singapore, H. E. Lee Hsien Loong, during the CII Sunil Mittal greeting the Hon'ble Prime Minister of India, Shri Atal Behari Vajpayee, at the inauguration of Core Group visit to Singapore in November 2004 FICCI's 73rd Annual Session held in Vigyan Bhavan in 2001

Fighting A I D S with the world

"I ask each one of you to do what you can, to make a contribution in dealing with this challenge so that it can be another triumph of Indian humanity and entrepreneurship."

— an appeal by William J. Clinton at the National Conference on HIV / AIDS:

26 May, 2005, New Delhi

The Indian Business Trust for HIV / AIDS, supported by CII, has been active in developing an action plan for Business against AIDS. Rakesh Mittal met Bill Clinton at the Conference on HIV / AIDS, and discussed issues related to the fight against AIDS.

bharti

Sunil Mittal speaking at the Entrepreneur of the Year World Summit in Singapore, where the focus was on The rise of Asia as an economic powerhouse. As the Ernst & Young Entrepreneur of the Year 2004, Sunil represented India at the Ernst & Young World Entrepreneur of the Year Award Ceremony in Monte Carlo, Monaco, held in May 2005

Entrepreneur of the Year speaks to the world

1 9 9 5 -2005...Innovations & Firsts

Airtel sponsors the grandest Music Awards

show ever

INDIAN MUSIC EXCELLENCE AWARDS

On 12 th December, 2003, Shah Rukh Khan, Airtel's Brand Ambassador, won the Best Performance in a Song ' Male, for his sterling showing in the song Tauba Tumhare

Ishare, from the movie Chalte Chalte

Touching Tomorrow

with Airtel

8th August, 2000 - the day Airtel literally touched tomorrow. Reinforcing its position as the country's finest, fastest and smartest cellular network, Airtel re-launched its brand as Airtel Touch Tomorrow, offering the good life of tomorrow, today!

Aisee Azaadi Aur Kahan?

Manoj Kohli and Atul Bindal at the launch of Aisi A*adi aur Kahan? Jagdish Kini and Christopher Tobit at the InnoWest

press conference in Pune Manoj Kohli and Hemant Sachdev present the high-decibel marketing campaign, InnoWest, at Mumbai

Aisi Azadi aur kahaan! It was an offer r to beat all offers! In January 2004, Full

talk time was given on recharge coupons of Rs. 1080/- and Rs. 3240/-, and validity was increased on lower denomination coupons, allowing customers to talk for longer periods.

Other benefits included Easy Charge, anytime, anywhere, and any value recharge, making Airtel Pre-paid the

most convenient mobile option.

Rajan Mittal and Shah Rukh Khan, Airtel's Brand Ambassador, at the launch of the unique Airtel Confidence Plan

The power of Airtel Confidence

another first from Bharti... the SMS-based Confidence Plan

In a touching, symbolic gesture, Rajan Mittal and Shah Rukh Khan (Airtel's Brand Ambassador), made the day for 10 hearing impaired people in May 2004, when they were presented free handsets, with the Confidence Plan pre-activated.

Airtel INNOVVEST launched in December 2003

I I X I X V L e a d e r s h i p t M U M B A I • MAH/

Airtel adds music to callers'ears with Hello Tunes

AtuI Bindal and Mr. Jonathan Kim - VP Global Marketing Division, WiderThan.com (on the left) at the Hello Tunes launch

It was (stilljfis) a musical extravaganza like never before!

Hello Tunes, the internationally successful Ring Back Tone Service, redefining the mobile experience, was launched in October 2004, yet another first-in-India innovation from Bharti.

Bharti Telesoft and WiderThan.com (an affiliate of SK Telecom) provided the technical expertise.

Today, Hello Tunes offers Airtel customers a choice of over 10,000 songs in 18 different languages.

Airtel 'builds bridges' with Bridge Mobile

— a e —

10 Y E A R S O F

Manoj Kohli with Mr. Gerardo C. Ablaza, Jr., President and Chief Executive

Officer of Globe Telecom, Dato' Jamaludin Ibrahim, Chief

Executive Officer of Maxis, Mr. Allen Lew, Managing Director

of Optus Mobile, Mr. Lim Chuan Poli, Chief Executive Officer of SingTel Mobile, Mr.

Harvey Chang, Chief Executive Officer of Taiwan

Cellular Corp. and Mr. Bajoe Narbito, President Director of

Telkomsel, at the Bridge Mobile launch function

In October, 2004, Airtel signed an agreement with six other leading mobile operators in the region, to form a regional alliance called Bridge Mobile Alliance. Over 12 million Airtel customers to enjoy a seamless mobile service experience, while roaming overseas.

A. R. Rahman composes 5 original ringtones exclusively for Airtel subscribers Heralding a first-of-its-kind service in India, A. R. Rahman (the Mozart of the East), composed original ring tones for all Airtel customers, in early 2003.

This is the first time that a world-renowned music composer has composed original ring tones for any mobile operator in India and perhaps even the world.

Friends of Airtel r *

Shah Rukh Khan A. R. Rahman Kareena Kapoor

Hemant Sachdev Jayant Khosla, Aamir Khan and Kapil Dev; the celebrities are being presented a memento to commemorate the Airtel Cup for Tsunami relief m

T h e A i r t e l C u p f o r T s u n a m i relief

On 28th January, 2005, The Airtel Cup was contested between Aamir Khan XI and Kapil Dev XI at the Wankhede Stadium. Thousands of Mumbaikars came to support Bharti's efforts to provide some solace to the hapless victims of the devastating Tsunami that had hit coastal India.

All proceeds were donated to the Prime Minister's Tsunami Relief Fund. In a symbolic gesture, eight children were specially invited to the match and flown in from Nagapattinam, one of the areas worst affected by the tragedy.

The two captains, Aamir Khan and Kapil Dev, along with Hemant Sachdev and Jayant Khosla, presented mementos to the children. bh- jTu 3 2

3 3

Awards & Recognition throu |h the years

Rajan Mittal receiving the CNBC Business Leadership Award from the Hon'ble Prime Minister of India, Dr. Manmohan Singh, on behalf of Sunil Mittal

Sunil Mittal receiving the Dataquest IT Man of the Year 2 0 0 2 award from Shri Pramod Mahajan. Hon'ble Union Minister for Parliamentary Affairs, Ctmmunications & Information Technology

u:

1995-96 Bharti Teletech - Highest exports of Telecommunication O Equipment (non-SSI)

unil Mittal - Telecommunications Man of the Year 1997, Techies '97

Airtel - Best Cellular provider, Techies '97

Bharti Telecom - Golden Peacock National Quality Award 0 1997

Airtel - Techies '98, the second year in a row

Rakesh Mittal - Distinguished Fellow of Institute of Directors at the Annual Convention of Institute of Directors

nil Mittal - IT Ratna of the Millennium, Wisitex International Award function

Airtel - International Excellence Award in Value-Added Services, Wisitex '98 exhibition

1999 Airtel - Techies '99 Award for the third time in succession

Bharti Cellular - Ascent-Times of India & Sodexho Pass Award for Corporate Excellence, 1999, Most Innovative HR Practices

nil Mittal - Entrepreneur of the Year award 1999, .udhiana Management Association

Bharti Cellular - Golden Peacock Award 1999, Best Human Resources and Training practices

2000 Airtel - Techies Award 2000, for the fourth time since 1997

l i t o n i l Mittal - Top 25 Entrepreneurs in the World for 2000, Business Week

l ^ u n i l Mittal - The Star of Asia, Business Week

Bharti's Ludhiana Unit - Runner-up Golden Peacock National 0 Quality Award-2000

Aklul Gupta receiving the Awaaz Consumer Award 2 0 0 5 from from Mr. Sanjay Pugalia, Editor-in-Chief, Awaaz, presented to Bharti's superbrarui, Airtel, for being the most preferred mobile service provider

Rakesh Mittal receiving the Voice&Data Top Telephone Manufacturing company of the Year award on behalf of Bharti Teletech from Shri Ashok Pradhan, Minister of State for Communications and IT

Sunil Mittal - Electronics Man of the Year 2000-01, Electronics Component Industries Association (ELCINA)

Rakesh Mittal - Punjab Ratan Award 2001

Akhil Gupta - India's Best CFO for Excellence in Mergers & Acquisitions by the Jury of India CFO Awards 2001, Economic Intelligence Unit (EIU)

anil Mittal - Distinguished Entrepreneurship Award-2001, ' 'PHDCCI (Punjab-Haryana-Delhi Chamber of Commerce /

and Industry)

2002 Bharti - India's eighth most admired business house, Business Baron Magazine in July 2002

Bharti - Golden Peacock National Training Award 2002

h Sunil Mittal - India's First Outstanding Young Achievers 'Award

At the Telecom

Asia Awards

2 0 0 5 , on 16th

May, 2005,

Sunil Mittal

was accorded

The Best Asian

Telecom C E O

award. Rajan

Mittal received

the (Heard on his

Sunil Mittal - Businessman of the Year 2002, Business India

Jagdeep Khandpur - Most Innovative HR practices, World HRD Congress

Sunil Mittal - Dataquest IT Man of the Year 2002, Dataquest magazine

2003 Sunil Mittal - CEO of the Year, World HRD Congress

Bharti - Most Innovative HR Practices in the Telecom Sector, World HRD Congress

Hemant Sachdev - Marketing Professional of the Year 2002

Bharti Teletech - ESC (Electronics & Computer Software Export Promotion Council) Award (Non-SSI) for Highest Exports

Bharti Teletech - Golden Peacock Innovative Product / ^ Services award

I ERNST&YOUNG Quality In Everything We Do Ernst & Young's Entrepreneur of the Year 2004

Sunil Mittal receiving the Ernst & Young Entrepreneur of the Year award from N . R . Narayana Murthy, ChiefMentor, lnfosys

Sunil Mittal receives the Businessman of the Year 2002 award from Shri L . K. Aduani, Hon'ble Deputy Prime Minister of India, on 14th December, 2002

Sunil Mittal receiving the World HRD Congress CEO of the Year award from. Mr. K . V. Kamath, Chairman & Managing Director, ICICl

Business India OF T H E CORPOR HI L)

Bharti Cellular - Top Cellular Service Provider of the Year at 4th Voice&Data Annual Telecom Awards

Bharti Teletech - Top Telephone Manufacturing Company of A the Year, at 4th Voice & Data Annual Telecom Awards in

August 2003

Akhil Gupta - Best CFO in India, Finance Asia

Sonal Kapasi - Best Investor Relations representative in India, Finance Asia

Bharti - Third in Best Investor Relations, fifth Best Managed Company & Best Corporate Governance, Finance Asia

Bharti - Second Best Asian Cellular Company, Euromoney Survey

2004 Bharti - India's second best employer, Hewitt Associates

Bharti - India's best-managed company, Asiamoney

Bharti - in A list of 400 best big companies of the World, Forbes

Bharti - amidst world's top 10 companies (based on share price gain), Business Week, July Asian edition

Bharti - Mobile Operator of the Year in India and subcontinent, Asian MobileNews

Sunil Mittal - Entrepreneur Of The Year 2004, Ernst & Young

Sunil Mittal - Frost & Sullivan CEO of the Year in Asia Pacific Technology Awards 2004

Bharti - Emerging Company of the Year at ET Awards 2003-04

Airtel - World Communications Best Brand of the Year by the London-based E-map Communications Group and runner up Best National Mobile Operator

Bharti Cellular and Bharti Teletech - Top Mobile Service Provider and Top Telephone Manufacturer, respectively, Voice&Data

Bharti - Featured in Global 1000, the world's most valuable companies, Business Week

Airtel Express Yourself campaign - 2 Silvers at prestigious AAAI awards for Brand Campaigns of the Year and Best Advertising Film

•'Sunil Mittal - Quimpro Gold Award, 2004

Bharti - Most Respected Company in telecom sector, Business World

Bharti - Business Leadership award, CNBC

O Bharti Teletech-ESSE award

0 Bharti Teletech - Golden Peacock award

Airtel - Best Marketing & Brand Building Strategy of the year, Indian Retail Summit

2005 Bharti - India's Best-managed company, Asiamoney

% Sunil Mittal - Best Asian Telecom CEO award, Telecom Asia Awards 2005

Bharti - Asia's Best GSM Carrier, Telecom Asia Awards 2005

Bharti - amongst world's Top 20 IT companies, Business Week the IT 100

Airtel - Most Preferred Mobile Service, CNBC Awaaz Consumer Awards

Bharti - Indian Mobile Operator of the Year 2005, Asian MobileNews

Bharti, Asia's Best GSM Carrier, 2005 Telecom Asia Awards

Bharti - Amongst the top 3 companies in Economic Times top 500 companies ranking

Kiation with

Hirtne

Bharti Today is published by the Corporate and printed tor Bharti Enterprises by Uni

B u d u r p u r R o a d

ication(n bharti.com