ANNUAL REPORT - Safe Kids Foundation

ANNUAL REPORTJUNE 2018 - MAY 2019

Board of Trustees

Late Mr. Mahendra Mehta, Founder Trustee

Ms. Asha Mehta, Trustee

Mr. Sanjiv Mehta, Director & Trustee

Ms. Rupa Kothari, Managing Trustee & Executive Director

Mr. Ameet Parikh, Trustee

2 Safe Kids Foundation

ForewordAs we look back on last year, we’re amazed at all that we have accomplished!

As always, our committed team has been true to our mission of saving the lives of children, as over one million children die due to preventable injuries globally. Our 2 flagship programs i.e., road safety and home safety, enabled us to reach out to 209,755 students, 66,914 parents, 5,036 teachers and 3,792,063 general public through the interactive classroom sessions, in-depth trainings, large scale campaigns, etc., during the period June 2018-May 2019.

Pedestrians are most vulnerable to road accidents, as the incidence of deaths in pedestrians is significantly higher than other road users. Designated footpaths are routinely encroached, leaving the pedestrians with no option than walking on the roads. ‘Safe Kids Walk this Way’ – the pedestrian safety program which was launched in Mumbai in 2007 in collaboration with Safe Kids Worldwide and funded by FedEx, is now branched out to Delhi and Ahmedabad. To further scale up our efforts, ‘Wheels to Road Safety’ – a pedestrian and passenger safety program was launched in Pune in 2017 with a support from Bridgestone.

Studies have revealed that after road traffic injuries, burns remain the second largest contributor to preventable injuries. With an aim of protecting children from burn and scald injuries, Honeywell supported ‘Safe Kids at Home’ program was launched in Pune in 2015. We educate children and the adults systematically on various causes of fire and burns which sets us apart from any other initiatives working in the vertical of child safety. This award-winning program has not only won accolades from various stakeholders but also had many impactful achievements including 50% reduction in fire incidences in Pune as compared to other major cities in India.

In our endeavour to address the holistic health of the child, ‘Healthy Habits Healthy Kids’ program was launched at Saphale village, Palghar in 2018. The program which focuses on tackling malnutrition has made visible difference in improving their health and attendance in schools.

A holistic integration of all stake holders, involved in the well-being of children and their safety, i.e., school authorities, teachers, parents, doctors, hospitals, NGOs, local government, municipal authorities, fire department, traffic police and funders not only adds credibility to the program but also intensifies the reach and the impact. We remain indebted to the immense support we have received from all of them.

On behalf of Safe Kids Foundation, I would like to thank each one of you for your continued support and patronage. At Safe Kids Foundation, we are committed to create a safer environment for our children and look forward to your continued support in the years ahead.

Rupa KothariManaging Trustee & Executive Director

3Annual Report June 2018 - May 2019

Program OverviewAward winning Honeywell supported ‘Safe Kids at Home’ program, launched in 2015, aims to protect children below 14 years from preventable injuries. The program focuses on fire and burn injuries. Safe Kids Foundation’s (SKF) relentless effort in saving the lives of children from preventable injuries has not only resulted in many impactful achievements but also has won national and global recognition, as well as accolades from city’s top leaders. SKF has been working in close collaboration with Pune and Pimpri Chinchwad Municipal Corporations, Fire Departments, Education Departments, burn units, hospitals, schools, colleges and communities to drive safety culture among students and parents.

The program since its inception has trained over 503,937 students from 1,157 schools and 440,756 parents from 250 communities till the end of May 2019. During the year it has trained 167,651 students and 106,144

parents. Apart from that to ensure fire emergency preparedness in schools, 85 fire and evacuation drills were conducted in 85 schools, benefitting 58,869 students and 2,933 parents. Through 4 large-scale city-wide awareness campaigns it could reach out to 3,747,812 parents and 44,251 children.

SKF is committed to prevent child injury and make Pune a model fire safe city through its stimulating sessions, impactful events, effective trainings and in-depth research that was carried out in the preceding year.

‘Safe Kids at Home’ Program


Key Highlights of 2018-19

»» Received the NGO CSR leadership Award 2019 for its outstanding work in the field of Home Safety at World CSR Congress hosted by ET Now, in Mumbai, in February 2019.

»» Received the appreciation award from Mr. Saurabh Rao, Municipal Commissioner, Pune, for the commendable work done, during the National Fire Service Week in April 2019.

»» Participated in ‘Safety 2018’ – 13th

World Conference on Injury Prevention and Safety Promotion which was held in Bangkok, Thailand and presented 2 program posters.

»» The impact of ‘Safe Kids at Home’ program was presented at the Honeywell SMART CSR Symposium in Delhi.

»» 300 teachers from 300 model fire safe schools were trained as Master Trainers spread over six batches.

»» 100 Kitchen platforms were constructed for the economically poor families from 12 slum communities to prevent fire and burn injuries to children.

»» Out of 857 Agni Suraksha Mitras (ASM/Fire Safety Volunteers) trained till date, 58 ASMs were formally officiated by Pune Fire Department during the National Fire Service Week, in April 2019.

»» End line assessment study conducted by an external agency in 2018, highlighted 50% reduction in fire incidences in Pune compared to other major cities in India.


Safety 2018 Conference

13th World Conference on Injury Prevention and Safety Promotion was held at Bangkok with the theme, ‘Advancing Injury and Violence Prevention to Achieve the Sustainable Development Goals’ in November, 2018. It is an initiative of World Health Organization. Over 1,000 world’s leading violence and injury prevention experts from around the globe were brought together to share best practices and brainstorm for preventing injury and promote safety. Dr. Cinthia Pinto, Program Director, SKF was invited to present 2 posters on the topic, ‘Ground level cooking – a major cause of fire and burn injuries among low socio-economic families’ and ‘Safe Home Safe Kids – Public Private Partnerships to increase fire safety awareness among children and parents’.

Honeywell SMART CSR Symposium

Honeywell SMART CSR Symposium was held in Delhi in December 2018. The leaders and representatives from implementing partners and top management of Honeywell India came together on a single platform. The objective was to share best practices, exchange ideas, share program impact and address the challenges faced. The impact of the ‘Safe Kids at Home’ program was presented by Dr. Cinthia Pinto during the symposium which was appreciated by all.

School ProgramThe ‘Safe Kids at Home’ program imparted fire safety awareness sessions to 76,554 new students from 80 schools and conducted refresher training for 91,097 students from 84 model schools in 2018-19.

Model Fire Safe School Activities

To strengthen 300 model fire safe schools, various activities such as refresher trainings, inter-school competitions, school rallies, walkathons, mock fire and evacuation drills, formation of school fire management committees, etc., were carried out.

Singing & Poem Competition

On the occasion of 72nd Independence Day, Inter-school singing and poem competition on the themes ‘Surakshit Bharat, Swatantra Bharat’ and ‘Kavita va Ghoshvakyanchi Karu Nirmiti, Agni Surakshebabat Karanya Janjagruti’ were organized. 11 schools participated in the singing competition and 16 schools participated in the poem competition. Mr. Sunil Gilbilie, Divisional Fire Officer, PMC, graced the occasion as Chief Guest and felicitated the winners.


Drama Competition

On the occasion of Ganesh Festival 2018, Inter-school drama competition on the theme ‘Agni Surakshechi Kas Dharu, Surakshit Ganeshotsav Sajara Karu’, was held in Pune. 10 selected schools presented exemplary dramas on fire safety with their creative ideas and acting skills. Modern Boy’s High School, Shivaji Nagar, Shiv Chatrapati Vidyalay, Sai Nagar, Nav Maharashtra Vidyalaya, Pimpri, won the first, second and third prizes respectively.

Model Making Competition

‘My Fire Safe School’ - model making competition was held at Don Bosco School, Yerawada, Pune. 21 schools participated in the competition. The event was witnessed by over 2,000 students and 155 teachers. Students exhibited remarkable knowledge on fire safety. Zilha Parishad Primary School, Uttam Nagar, won the 1st prize and Capt. Shivramsampat Damle Prashala, Gultekdi and Nav Maharashtra Vidyalay, Pimpri, won the 2nd and 3rd prize respectively. The winners were felicitated with trophies and certificates at the hands of Mr. Sunil Gilbile, Divisional Fire Officer, PMC and Ms. Sangita Ghalay, CSR Head, Honeywell India.

Inter-School Sports Competition

An inter-school sports day was organized on November 27, 2018 at Shri Sayajinath Maharaj English Medium School, Dighi, Pune. The students put up a spectacular show. Total 576 student athletes from 8 schools participated in various competitions such as, Kho-Kho, Kabaddi, 100 & 200-meters race, 4X100 meters relay race, Long jump and high jump. The event was graced by Shri. Nitin Kalaje, former Mayor, PCMC and was witnessed by over 70 teachers & 840 children.

School Rally

School rallies were organized at S. S. Hakim Ajmal Khan Urdu High School, Yerwada on October 29, 2018 and at City International School, Kothrud, on April 16, 2019. Over 525 students and 45 teachers participated in these two rallies. The students marched through the streets shouting fire safety slogans, singing fire safety songs and distributing pamphlets. Through these rallies over 12,500 parents around 2,500 children were sensitized.


Walkathon

Walkathon with a theme – ‘Walk for fire safety and pledge your support for child safety this Diwali’ was organized at Shiv Chhatrapati Arts & Commerce College, Wadgaon (Bk) in October to spread awareness on firecracker safety. Total 266 NSS students, 96 teachers and 510 students walked a distance of 4 kms. Mr. Sunil Gilbile, Divisional Fire Officer flagged off the walkathon.

Fire and Evacuation Drills

In order to equip the students with fire emergency preparedness, periodic mock fire and evacuation drills are conducted in the schools in collaboration with Pune and PCMC fire departments. Total 85 fire and evacuation drills in 85 schools were conducted benefitting 58,869 students and 2,933 teachers.

Community ProgramUrban slum communities are more vulnerable to fire disasters as they are not equipped to deal with the magnitude of the problem. To address this, SKF’s dedicated team of social workers are working in the slum communities of Pune imparting fire safety training, identifying fire hazards, training fire safety volunteers and organizing events to reinforce fire safety measures and to make them fire safe. SKF has conducted the following activities to strengthen 100 model fire safe communities:

Awareness Campaign during Ganesh Festival

Ganesh festival is one of the most celebrated festivals in Maharashtra. SKF conducted various activities with 30 Ganesh Mandals and reached out to 35,400 devotees through distribution of brochures, performing street plays and short skits on fire safety and awareness campaigns at prominent immersion sites. Fire safety video through Grapfire LED vehicle was also screened at prominent places in Pune and PCMC during evening hours and reached out to additional 8,550 people.


Diya Making & Painting Competition

On the occasion of Diwali, ‘Diya Making and Painting’ competition was organized at two slum communities (Annabhau Sathe Nagar, Nigdi & Doke Talim, Bhavani Peth). Total 30 children and 30 parents participated in the competition. The winners were felicitated with certificate and gifts. The event was witnessed by 290 children and 450 parents.

‘Safe Mom- Safe Home’ - Cooking Safety Competition

To create awareness about cooking safety, SKF organised cooking safety competition in three different locations, i.e., Shubham Co-operative Housing Society, Wadgaonsheri, Ajanta Nagar Housing Society, Chinchwad and Tadiwala road community. 78 women participated in the competition through which 565 parents and 680 children were sensitized on cooking safety.

‘Safe Home - Safe Kids’ Competition

During the National Safety Week 2019, ‘Safe Home Safe Kids’ competition was organized in three slum communities of PMC & PCMC to inculcate best practices for safe housekeeping. SKF team visited each of the participants house to do a physical assessment, based on the parameters explained to them on the previous day. Total 100 women participated in the competition and the winners were felicitated.

Rangoli Competition & Exhibitions

Rangolis are drawn during special occasions and festivals. In a first of its kind competition organised by SKF, 80 professional rangoli artists participated in 3 different rangoli competitions carving out attractive rangolis, depicting various fire safety measures. The rangolis were judged by eminent rangoli artists from Pune and the winners were awarded with a cash prize along with trophies and certificates.


Poster Competition

For the first time, a state-level poster competition on the theme, ‘Ensure Fire Safety- Save Life, Save Property’, was organized at Annabhau Sathe Sanskrutik Sabhagruh, Padmavati, Pune. Total 64 professional artist participated in the competition. The winners were awarded with cash prize along with trophies and certificates.

Kids Carnivals

Kids Carnivals are an important medium to mobilize children and adults to create awareness on fire safety. During the year total 10 Kids Carnivals were conducted, which covered 10,000 children, through exciting games, songs and street plays on fire safety.

Cycle Rally

»» In October, 2018, SKF participated in PCMC Fire Brigade Cycle Rally. The theme was, ‘Cycle Chalwa, Indhan Vachwa’. Mr. Shravan Hardikar, Municipal Commissioner, PCMC and Mr. Kiran Gawde, Chief Fire Officer, flagged off the rally. A total of 50 participants from SKF, including staff members, participated in the rally covering a distance of 3.5 km.

»» On November 03, 2018, SKF organised another cycle rally on the theme ‘Pedal for fire safety’ in collaboration with Pimpri Chinchwad Fire Department. 115 cyclists along with fire officers from PCMC joined the rally and cycled for 20 KM distance reaching out to over 10,000 people. The event was graced by Mr. Dilip Gawade, Assistant Municipal Commissioner PCMC and Mr. Ranganath Unde, Police Inspector.


Elimination of Ground Level Cooking

As per the study conducted by SKF in 2015, 57% of fire and burn injuries were among children living in chawls and slums. The leading cause of these injuries were, undefined kitchen spaces and ground level cooking. Eliminating the ground level cooking by constructing kitchen platforms and change of behaviour on the part of parents can pave the way for a safe environment for children living in the slums. Hence, 100 kitchen platforms for the economically poor families from 12 slum communities were constructed during the year.

Trainings ‘Train the Trainer’ Program

Mr. Prashant Ranpise, Chief Fire Officer, Pune, inaugurated the 2-day ‘Train the Trainer’ program, on prevention of fire and burn injuries at Hotel Aurora Towers. The teachers were provided hands on training on fire prevention and fire emergency preparedness through group discussions, role plays, videos, songs and games. They were also oriented about their roles and responsibilities as master trainers and were urged to take a lead role in making their school fire safe. A total of 300 teachers were trained as Master Trainers in six batches.

Training of Agni Suraksha Mitras

SKF pioneered the formation and training of Agni Suraksha Mitras (ASM), in collaboration with Pune Fire Department. Series of trainings were organized to train 236 ASMs during the year, who could support the fire department during fire emergencies. The objective was to orient the fire safety volunteers on their roles and responsibilities, equip them on disaster preparedness, mitigation plans and provide hands on training on first aid, handling of casualties and various firefighting techniques, etc. Mr. Vivek Naidu, Master trainer from YASHADA conducted the trainings.


Large Scale City-wide Awareness CampaignsTo sensitize citizenry of Pune about fire and burn injuries, four large scale campaigns were conducted during 2018-19: Pre-Diwali Fire Cracker Safety Campaign (October); Safe Kids Week (November 14 -20); National Fire Evacuation Drill Day (January 21); and National Fire Service Week (April 14-20). 3,747,812 parents and 44,251 children were sensitized through these campaigns.

‘Safe Diwali, Happy Diwali’ Campaign

To enjoy bursting crackers during festivals, it is important to follow safety measures. To create awareness SKF conducted week-long awareness campaign in the schools, communities and public places prior to Diwali. Some glimpses:

»» A press conference was organized to announce the campaign, which got a wide coverage. Speaking on the occasion, Mr. Prashant Ranpise, CFO, PMC said, “we have observed that in the last 3 years due to awareness, the fire incidences during Diwali has gone down”.

»» Awareness at firecracker markets across Pune and Pimpri Chinchwad was done covering around 11,500 parents.

»» SKF & Honeywell co-branded vehicle designed on the theme, ‘Safe Diwali, Happy Diwali’ covered 13 slum communities, 22 schools, sensitizing 12,178 students, 359 teachers and 426 parents.

»» 5 PMPML buses, 50 auto rickshaws and 10 LED Screens at prominent locations, displayed fire cracker safety messages & videos covering 2,450,000 people in PMC & PCMC.


Safe Kids Day - Bal Mela

Bal Mela was celebrated to mark 3 years of successful completion of the ‘Safe Kids at Home’ program in Pune. It was organized in collaboration with HOPE, De Nobili College and Divine Word Seminary for over 550 underprivileged children residing in orphanages, construction sites and nearby slums. Children from NGOs such as Rainbow Home, Bal Bhavan, Maher and Sarva Seva Sangh took active part in various games and cultural programs.

National Fire and Evacuation Drill Day

National Fire and Evacuation Drill day was marked on January 21, to spread awareness on fire emergency preparedness. To support this national initiative, SKF carried out 23 fire and evacuation drills in schools covering total of 18,199 students, 598 teachers and 398 parents. The day is marked to educate people on safe evacuation practices. The event was formally inaugurated by Mr. Sunil Gilbile, Divisional Fire Officer. Speaking on the occasion he said, “Pune has reported 50% less incidences compared to other cities due to the fire safety awareness programs run by SKF”.

National Fire Service Week 2019

National Fire Service Week (April 14 to 20) is observed as a tribute to the 66 brave fire fighters who sacrificed their lives during the explosion that occurred on April 14, 1944 at the Victoria Dock in Bombay. On this occasion, to enhance general public awareness about fire safety, multiple activities based on this year’s theme ‘Fire prevention is better than firefighting’ were organized. The week-long campaign kicked off with a tribute to fire fighters by Fire officers, inauguration and exhibition of firefighting equipment and SKF’s exhibit booth, photo booth, road-shows, kids’ carnival, school rally, rangoli competitions, demonstration of fire-drills in hospitals, schools and housing societies, citywide awareness campaign through SKF vehicle, etc. Around 8,500 students and over 90,700 parents were sensitized through direct intervention and 1,162,250 general public through indirect intervention.


Honeywell Employee Engagement Activity The volunteering support from Honeywell employees have truly contributed in saving the life of children from fire and burns. Total 143 employees dedicated 515 hours of direct volunteering support. They participated in various community awareness programs such as, Bal-Mela, elimination of ground level cooking, conducting fire safety assessment in the schools & slum communities, promoting fire safety awareness through wall paintings, and conducting mock drills.

FSAI Life Marathon

61 volunteers from Honeywell and 35 SKF staff participated in the FSAI Life Marathon organised on March 03, 2019. The theme was ‘Run for Surakshit Bharat’. SKF conducted various fire safety games, distributed brochures during the event that witnessed over 3,000 runners, around 200 volunteers and about 100 children.

TOI Happy Street Event

SKF was invited by Times of India Group, to collaborate in their Happy Street events to create awareness on fire safety. TOI’s Happy Street events are very popular in Pune as thousands of children and parents love to attend these events during weekends. Total 3,000 children and 3,500 parents were sensitized during the 3 happy street events across Pune city.


ResearchEnd-line Research

Kantar IMRB was hired to conduct end-line study to evaluate the burn and scald injuries among children below 14 years of age in Pune city, the fire incidences in the last 2 years and the over all impact. The study revealed that the program has made a significant impact.

Some of the major highlights are as follows:»» 1 out of 7 people in Pune have been reached

out by SKF through their training program.»» 2 out of 5 children within the age group of

10-13 years have been trained by SKF.»» Compared to 2015, lesser number of

children are getting injured. 36% in 2015 as against 19% in 2018.

»» Significantly lower number of burn /scald injuries occurred in 2018 as compared to 2015. 7.3% incidences in 2018 as against 9.5% in 2015.

»» Third degree burns have reduced drastically from 2,980 in 2015 to 450 in 2018.

»» Significantly lower number of injuries happening across households where parents have been a part of SKF. 3% injuries

amongst trained household as against 7.3% injuries in non- trained households.

»» Among the children who have received fire safety training, 80% of them have been trained by SKF.

9.5%

7.3%

3.0%

0.0%2.0%4.0%6.0%8.0%

10.0%

2015 Oveall 2018 Oveall 2018 Trained

Incidences of fire and burn injuries

36%

19%

0%10%20%30%40%

Base line (2015)

End line(2018)

Incidence of physical injuries among children

Program Impact

The knowledge retention rate among the students was assessed through pre and post-tests among 12,812 students from randomly selected schools. They were tested on their knowledge about various aspects of fire safety. The graph indicates that the average knowledge retention rate is 94% and there is 29% increase in knowledge level.


Program OverviewLaunched in 2007, ‘Safe Kids Walk This Way’ is a pedestrian safety program developed by FedEx and Safe Kids Worldwide to promote road safety of children below 14 years of age. Through interactive classroom sessions the program enables children to identify the risks and hazards on the road and develop safe road behaviors. The program focuses on safe walking and safe crossing behavior along with environmental changes to spaces where children walk.

Over the years the program has accomplished

many milestones through its projects like Slow Down, Photo Voice, Safe School Zone, and Heads Up Devices Down. The program has made a visible impact and has achieved various tangible targets such as, creation of safe schools zones, bringing in behavioral changes among children and parents and creating a safe environment in the schools and the communities.

Long term commitment from FedEx has enabled Safe Kids Foundation to undertake impactful research projects like safe school zones for children and promote safe road behavior.

‘Safe Kids Walk This Way’ Program 2018-2019 2007- till date

• Schools covered • 189 • 3580• Classroom education sessions • 117,370 Children • 2,236,919 Children• Road safety awareness program • 15, 831 Children • 2,456,460 Children• Teachers trained • 352 • 4,043• Youth trained • 502 • 633• Parents reached • 1,090 • 9,653• Community workers trained • 47 •63

‘Safe Kids Walk This Way’ Program


Key Highlights of 2018 – 19

»» Received the ET Now CSR Leadership award for Leadership in Road Safety.

»» Mrs. Priyanka Khurana Goyal, crowned as Mrs. India Queen of substance and Mrs. Earth 2015, partnered with SKF to promote road safety among kids.

»» The ‘Safe School Zone’ project completed the baseline assessment of 5 new schools in Thane for environmental modifications, based on the iRAP- Star Rating Toolkit for Schools. (iRAP -International Road Assessment Programme)

»» Maharashtra State Text Book Bureau accepted the recommendations on road safety made by SKF. The content were incorporated in the textbooks of 1st, 7th, and 8th grades.

Pedestrian Safety Session in Schools

Highly interactive sessions on pedestrian safety covering important topics like walk safe, cross safe, play safe, types of traffic signals, signages (vehicular and pedestrian) and their functions, kerb drill, use of bright colored clothes/ reflectors at night and use of bright colored raincoats in rainy season, travel safety, were conducted. Educational toolkit, games, demonstrations were used to conduct the sessions. Activity books and brochures were provided to all the children for information and reinforcement of the lessons taught in the classroom.

Road Safety Awareness ProgramRoad Safety Exhibition

The Road Safety Exhibition is one of the most effective and appealing media to create awareness among children and reinforce the messages on road safety. The exhibitions are comprised of road infrastructure, live signals, signages, mock road demonstrations. Over 5,000 students and teachers visited these exhibitions. The exhibitions in Thane and Mumbai were inaugurated by the dignitaries from the Education Board and Traffic Police.

Rangoli Art on Road Safety

During Diwali, rangolis were created on the theme of ‘Road Safety’ at 5 different public places - Chattrapati Shivaji Maharaj Terminus, Railway Station, Dadar Railway Station, Lokmanya Tilak Terminus Railway Station, R-City Mall, and Phoenix Market City Mall in the Mumbai. The activity was supported by Mumbai Traffic Police.


International Walk to School Day

‘International Walk to School Day’ is observed globally to teach safe walking practices to children and raise awareness on issues related to road safety. On this occasion, SKF organised Puppet making workshop and an exhibition on road safety at Michael High School, Mumbai. The aim was to promote safe walking practices among students. Over 6,000 children from 4 schools and over 100 parents visited the exhibition. 40 children actively participated in puppet making workshop on road safety. Mr. Ashraf Azmi local Corporator graced the occasion as Chief Guest and appreciated the exhibition and SKF’s teaching methodology.

The World Day of Remembrance

On the World Day of Remembrance, SKF organized Puppet Making Workshop for the students of Bharat Scouts and Guides. The workshop sensitized young students about road safety through the medium of puppet art to create awareness about the traffic rules. 23 students from 15 international and private schools from Mumbai participated in the program.

Global Alliance of NGOs for Road Safety

Global Alliance of NGOs for Road Safety is an international body that advocates for road safety. An Advocacy workshop on Road Safety for Asia Region was organized for representatives of 21 organizations working on road safety from Asia. The workshop focused on building capacity in evidence-based data collection, using the iRAP tool, identifying road safety issues around schools and advocating for safer school zones. As a follow-up of the training, baseline observation survey of a school and an action plan for intervention and advocacy for infrastructural changes outside the school was proposed. The workshop helped to learn systematic data collection and the creation of safer school zones.

Road Safety Week 2019

Road Safety week was observed from 4th to 10th February 2019, various activities were carried out during the week:

»» SKF in collaboration with Mumbai Traffic Police organized a fun-learning activity on road safety for over 350 school children at Children’s Traffic Park. City police and organizations working on road safety came together on a common platform


to promote safe road behavior to reduce road injuries / accidents. Games, debates, and elocution competitions were also conducted and winners were felicitated by the dignitaries.

»» Road safety programs were conducted for 268 children and teachers from NGOs - Asha Kiran Sanstha, Navjyot Foundation and Yasham Foundation, at Children’s Traffic Park, Colaba, Mumbai. The children learnt about traffic safety through demonstrations and games on road safety. Priyanka Khurana Goyal Mrs. India Queen of substance and Mrs. Earth 2015, was the special guest and promoted road safety.

»» Another event was organized for the students of Padval Nagar School, Thane. 120 children learned about road safety rules through practical demonstration at the traffic park.

Model Making Competition

In coordination with Centre for Public Education Trust, students of 5th, 6th and 7th grades of Padval Nagar School participated in model making competition. A total of 30 models were displayed in the science exhibition. Approximately 400 children, 105 parents, and 15 teachers visited the exhibition.

Road Safety Patrol Rally

As a part of the road safety week, Mumbai Traffic Police - Road Safety Patrol (RSP) wing organized an interschool march past competition. Safe Kids Foundation participated in this event by displaying posters, drawings made by children and banners on road safety; road infrastructure was installed at the site to create awareness among children about safe crossing and walking. The event was inaugurated by Shri. Subodh Jaiswal, Commissioner of Police, Mumbai. Other eminent guests present for the event were, Mr. Amitesh Kumar, Jt. Commissioner of Police (Traffic) Mr. Veeresh Prabhu, Addl. Commissioner of Police (Traffic), Dy. Commissioners, school Principals, teachers, parents and members of Road Safety Advisory Committee.

Trauma Care

Trauma Care awareness program was piloted and organized in collaboration with Wockhardt Hospital at M. L. Dahanukar College of Commerce. The objective was to educate youth on basic life support techniques and bystander intervention. Human size mannequins were acquired to conduct demonstrations for encouraging youth and enable them to come forward and give necessary pre-hospital care to accident


victims during the golden hour. 67 college students and 4 professors from 4 colleges participated in the program.

UN Global Road Safety Week

UN Global Road Safety Week program was observed from 6th to 12th May 2019. During the week multiple activities were carried out:

»» Leadership Conference: After completion of education sessions, most of the schools are encouraged to set up a student’s club, which steer activities related to road safety throughout the year. The students from road safety clubs of 9 schools were invited to participate in the leadership conference. The aim was to provide skills on leadership, communication, planning, teamwork and encourage them to conduct activities on road safety in their respective schools. The program was conducted utilizing motivational videos on leadership, stories, games and leadership exercises.

»» Three Day Awareness Event: SKF in collaboration with Shree Samarth Vyayam Mandir conducted a 3-day road safety awareness event for 300 children and parents. Road traffic injuries are the leading killer of children and young adults aged 5-29 years, the aim was to create

awareness about issues related to road safety, and develop a strong leadership to save lives. Parents and children were encouraged to voice their concerns and to #SpeakUp under the Save Lives Campaign and be a leader.

»» Day Camp on Leadership for Road Safety: 23 students participated in the one-day summer camp. They were educated and encouraged to take lead for making the road safer for child pedestrians. They were trained in leadership skills, planning and advocating for road safety. Children took active part in the sessions and games conducted on the occasion.

Training

Road Safety Training Programwith Parents

790 parents benefitted from the road safety training programs. The training helped them to identify the hazards and take corrective measures for the safety of the children while they are on road and to make school zones safer.

Pre and post session tests were administered on parents to assess the impact of the sessions. 185 parents in the age group of 21 to 60 years took the test.


Road Safety Training Program with Teachers

Teachers training is a significant component of the program. During 2018-19 trainings were conducted in Mumbai, Ahmedabad and Delhi covering 352 teachers under ‘Train the Trainer’ model. Educational tool kits were provided to teachers, to help facilitate programs on road safety.

Road Safety Training with Youths

SKF partnered with Indian Road Safety Campaign to conduct training sessions and campaigns with college youths of National Service Scheme in Mumbai and Thane. 435 youths from 8 colleges were sensitized through these sessions.

Advocacy

Maharashtra State Text Book Bureau accepted the recommendation made by SKF in January 2018 to have grade appropriate road safety content in school curriculum. It has revised the content in the new edition of 1st, 7th & 8th

grade text books.

Funfair on Road Safety

SKF organized a funfair on ‘Road Safety’ in collaboration with the Centre for Public Education during the FedEx Cares Week in Delhi. The event got an overwhelming response with 41 FedEx employees dedicating 164 hours to interact with children and conduct various road safety games.


Program Overview‘Wheels to Road Safety’ program is an interactive classroom education and awareness program on road safety implemented by Safe Kids Foundation and supported by Bridgestone India Pvt. Ltd. Launched in September 2017, in PCMC, the program promotes pedestrian and passenger safety with special emphasis on youth. Youths are educated and sensitized on the use of helmet and seat belts, dangers of distracted driving, underage driving, drunken driving and speeding.


»» The program successfully expanded to PMC in 2018

»» Since 2017, the program has covered a total of 31,995 students from schools and colleges through its educational and awareness activities. 565 teachers, 5,423 adults/parents, 456 Pune Traffic Police and RTO Officials and 200 Bridgestone Employees volunteered to create awareness and promote road safety.

»» SKF’s team was invited by the RTO as experts on road safety, to counsel 680 drivers who have violated traffic rules.

Educational Programs

Interactive classroom education sessions were conducted with school and college students. During the year, the program covered 10,290 students, 277 Teachers and 70 Road Safety Patrol (RSP) School Teachers from 18 schools and 5 colleges. Road safety clubs were formed in schools and colleges, currently, 35 students are part of these clubs.

Impact of Education Sessions

All the children participating in the educational sessions were assessed for the knowledge gain. Pre and post session tests were administered on the students, these tests were paired and analyzed to get the impact. The sessions were also evaluated by the class teachers and their feedback were also collected to evaluate program effectiveness.

‘Wheels to Road Safety’ Program


Intercollegiate Competition

153 students from 8 colleges participated in the poster competition on road safety organized in Arts colleges of Pune and Mumbai. An event was held at the RTO Pune, to felicitate the winners. The winners were awarded prizes by Mr. B. I. Ajri, RTO Commissioner. 11 students, from 3 colleges of Pune and Mumbai received the prizes.

Road Safety Fortnight 2019

February 4 to 16 is observed as National Road Safety Fortnight. The theme for 2019 was ‘Sadak Suraksha Jeevan Raksha’. The inaugural function was held at College of Engineering Pune (COEP), Mrs. Mukta Tilak, Mayor of Pune was the Chief Guest. Other dignitaries present were Dr. B. B. Ahuja, Principal of College of Engineering Pune, Dr. K. Venkatesham, Police Commissioner, Pune, Mr. R. K. Padmanabhan, Deputy Commissioner, PCMC and Mr. Naval Kishore Ram, Collector, Pune. They visited the poster exhibition displayed by Safe Kids Foundation.

Activity books of ‘Wheels to Road Safety’ Program were appreciated and unveiled by the dignitaries. The program was attended by 400 school students, 100 college students, 30 teachers, and 70 traffic police personnel.

Road Safety Exhibitions

Road safety exhibitions were held at Akshara International School, SNBP International School, Spicer Higher Secondary School and at Shivajinagar Police Ground during the road safety fortnight to create awareness. 3,287 school students, 383 college students, 104 teachers, 53 traffic police representatives, 4 Bridgestone employees, and 310 parents visited these exhibitions. Activity books were distributed to all the students visiting the exhibition.

Rallies during Road Safety Fortnight

During the Road Safety Fortnight, SKF organised rallies with the students from Jain English Medium School, Chinchwad, SNBP International School, Morwadi, Jai Hind Jr. College, Pimpri, Pune. 663 students and 12 Traffic Police participated in these rallies. The messages such as, do not drink and drive, wear a helmet, be alert while walking, avoid using mobile phones while driving, do not over speed, use the footpath, were promoted during the rallies at various places. The Traffic Police personnels addressed the students to reiterate the importance of road safety.

Road Safety Awareness at Khalapur Food Mall

Along the Pune- Mumbai Expressway are two big food malls frequented by thousands of visitors daily from different cities. Bridgestone employees and Safe Kids Foundation in collaboration with the Pune Traffic Police/ RTO conducted awareness on road safety at the Khalapur Food Mall. Activities like quiz, games, tyre safety, and demonstrations on drunken drive with the help of Fatal Vision Goggles were conducted.


Program OverviewSafe Kids Foundation and The Breakfast Revolution jointly initiated the Healthy Habits Healthy Kids (H3K) program in March 2018. The program aims to reduce malnutrition and personal hygiene related issues by providing scientific supplementary nutrition and by conducting personal hygiene and awareness sessions for anganwadi teachers, children, parents, and communities.

312 children from 11 anganwadis of Saphale were covered under this pilot program. After 4 months of successful intervention, 500 children were covered from 27 anganwadis, during the second phase. The program was expanded in phases to ensure its effectiveness.


»» Since its inception, the Program has reached out to a total of 6,054 children. Out of which 5,242 children are from urban area i.e., from Mumbai and 812 children are from rural area i.e., from Saphale, Palghar District.

»» 50 anganwadi teachers were trained on distribution, tracking, monitoring of the supplementary nutritious food and on personal hygiene in the presence of ICDS Supervisors.

»» 50 ICDS teachers were trained on personal hygiene through highly interactive session, supported by flipbook, songs, stories and group discussions. They were also provided with tool kits containing flipbook, curriculum, posters, brochures and personal hygiene kits. 812 children were covered under personal hygiene by these teachers.

»» Health camps were conducted in 38 anganwadis covering 812 children. The children were screened for head circumference, eyes, mid-arm circumference, ears, tongue, breathing, height, weight, legs, feet, back, etc. 41 % of the children were found to be malnourished.

»» The Anganwadis have been provided with the supplementary nutritious food supplied by The Breakfast Revolution, in eco-friendly packets with longer shelf life.

»» Safe Kids Foundation has started initiating H3K hygiene program in schools of Mumbai and has reached out to 5,242 children on personal hygiene to children from grade 1st to 6th.

‘Healthy Habits Healthy Kids’ Program


Media and PR Impact

‘Safe Kids at Home’ Program ‘Safe Kids Walk This Way’ Program»» Fire safety awareness during Ganesh

Festival: 3 print and 5 online media.

»» Safe Diwali Happy Diwali Campaign: 15 print and 33 online media.

»» ‘Safe Kids at Home’ program in schools/communities: 6 print media.

»» National Fire & Evacuation Drill Day: 13 print and 4 online media.

»» National Fire Service Week: 15 Print media.

»» Social Media: Over 264,198 impressions were received on Facebook, on twitter it was 103,900 and on instagram total impressions were 542.

»» Citywide awareness campaign on Road safety was conducted in Mumbai during the Global Road Safety Week, which generated 19 media hits.

»» Safe Kids provided content on child injury prevention for 48 issues of Robin Age a weekly children’s newspaper.

»» During the year ‘Safe Kids Walk This Way’ program had 48 media hits in newspapers.

»» Report on Safe School Zone project was covered by Maharashtra Times - Pune Plus supplement

»» The Facebook Posts reached 6,479, posts engagement were 1,226 and new page likes were 494.

Partnerships and GR Impact

‘Safe Kids at Home’ Program ‘Safe Kids Walk This Way’ Program»» Chief Fire Advisor, Govt. of India

»» Chairman, National Buidling Code Part – IV of Bureau of Indian Standards, Govt. of India.

»» Chief Fire Advisor, Govt. of Maharastra

»» Director, Maharashtra Fire Service

»» Mayor / Dy. Mayor, PMC & PCMC

»» Commissioner / Addl. Commissioner – PMC & PCMC

»» Chairman, Standing Committee – PMC

»» Chief Fire Officer, PMC, PCMC & PMRDA

»» Education Officer, PMC & PCMC

»» Paediatric Surgenon, Sasson Hospital Pune & J.J. Hospital, Mumbai

»» Plastic Surgeon and Associate Professor, B.J. Medical College, Pune.

»» National Safety Council

»» All India Federation of Teacher’s Organization

»» Traffic Police, Mumbai, Thane, Navi Mumbai, Delhi, Pune Urban/ Rural, Ahmedabad

»» The Bombay Scouts and Guides Association of India

»» Wockhardt Hospital, Mumbai

»» Indian Road Safety Campaign

»» Vidyalankar School of Information


Med

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Test

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ials Fire is a giver of life and a taker of life. It is the

life-preserver and the life-destroyer, our firefighters risk their lives to battle fires. Due to the awareness created by Safe Kids Foundation on fire prevention, the number of calls to the fire department have gone down by 50% and it is encouraging to note that more youth are coming forward to pledge their support for fire safety.”

– Mr. Prashant Ranpise, Chief Fire Officer, PMC

I was happy to witness the Rangoli Competition organised by Safe Kids Foundation. It is a very innovative way of creating awareness especially among children. Safe Kids Foundation uses innovative methods to create awareness among children. We would like to reach out to all the schools falling under PMRDA with the help of Safe Kids Foundation for creating awareness on fire safety.”

– Mr. Devendra Potphode, Chief Fire Officer, PMRDA

I volunteered at one of the Safe Kids Foundation’s community awareness program at Prem Nagar Slum Community. It was a great learning experience for me as it helped me to learn about various safety aspects that we should follow at our home. I was

humbled by the experience and would like to come back again and participate in such activities. I wish Safe Kids Foundation all the best in their endeavour to create fire safe model communities.”

– Sonal Bhosale, Honeywell Employee

Road Safety Exhibition conducted by Safe Kids Foundation is very informative and essential for children as they learn about road safety rules in an innovative way. Most of the schools in Mumbai are close to roads; hence such training is very important. Also, if children are taught about road safety rules at this age they will remember it throughout their lives.”

– Mr. Mahendra Bhoye, Dy. Education Inspector, Brihanmumbai, West Zone

The deliberation at the Road Safety Exhibition organized by Safe Kids Foundation and Bridgestone India Private Limited was lively, fruitful and professional. The participant students have given excellent feedback. This program has added immense value to the awareness of road safety in school children.”

– Rajesh Puranik, Inspector of Police, Traffic Branch, Pune City


Safe Kids Foundation on behalf of its trustees, directors and the staff members would like to express its sincere gratitude to FedEx, Honeywell, and Bridgestone for their continued support towards ensuring the safety of our children through the programs, ‘Safe Kids Walk This Way’, ‘Safe Kids at Home’, and ‘Safe Kids Wheels to Road Safety’ respectively. We would like to extend our sincere thanks to individual donors for helping us to secure a healthy future for our children through the ‘Healthy Habits Healthy Kids’ program. We are grateful to Safe Kids Worldwide for their continued guidance and to Traffic Police (Mumbai, Delhi, Ahmedabad, Pune), the Fire Department and Municipal Corporations of Pune and Pimpri Chinchwad, Hospitals, Burn Units, Schools and Colleges for their relentless support in creating a safer environment for our children.

Acknowledgment


Contact [email protected]

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www.safekidsfoundation.org

/ SafeKidsFoundation

ANNUAL REPORT - Safe Kids Foundation

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