AIB Market Intelligence

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THE ASSOCIATION FOR INTERNATIONAL BROADCASTING AIB SHARING Membership of the AIB will help your business AIB INFORMING Global media companies rely on AIB for advice - you can, too AIB MARKETING AIB reaches 25,000+ targeted media leaders globally Global reach, global marketing Introducing AIB, the knowledge network Empowering the media industry since 1993 AIB

Transcript of AIB Market Intelligence

THE ASSOCIATION FOR INTERNATIONAL BROADCASTING

AIB SHARINGMembership of the AIB willhelp your business

AIB INFORMINGGlobal media companies relyon AIB for advice - you can, too

AIBMARKETINGAIB reaches 25,000+ targetedmedia leaders globally

Global reach,global marketing

Introducing AIB, the knowledge networkEmpowering the media industry since 1993

AIB

02 | AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | AT A GLANCE

� 26,000 executives and growing� 160+ countries� Sectors includeTV | radio | cross-media | satellite mobile | cable | DTH | IPTV | independents |parliamentarians | regulators | broadcast unions

AIB knowledge database

S & C AmericaS & C America

OceaniaOceania

Africa/M EastAfrica/M East

AsiaAsia

N AmericaN America

E EuropeE Europe

W EuropeW Europe

AIB knowledgedatabase by region

Web/new mediaWeb/new media

MobileMobile

Cable/DTHCable/DTH

RadioRadio

TVTV

AIBknowledge databaseby industry

GLANCEThe Association for International Broadcasting | AIB is a non-profit,non-government, industry association founded in 1993 to represent,promote and assist its members. It currently has a membership of over50 companies in around 30 countries, including major broadcastersserving audiences of hundreds of millions of people each week.

About AIB

AT A

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 03

AT A GLANCE | AIB

� 6,500+ print subscribers� 26,000+ have access to the digital edition� Top-quality, carefully-researched editorial� Added-value distribution at key media events globally

The Channel AIB’s international media magazine

Hacking TVCan 'building cool stuff' solveTV's problems?

P34 REMOTE CELLULARIp.access small cell technology makes it possible

P20 OPENING UP AFRICAEutelsat creating gatewaysand space for ideas

P48 PICTURE PERFECTNHK World TV goes for next generation HDTV

THE INTERNATIONAL MEDIA MAGAZINE FOR TV, RADIO, ONLINE & MOBILE ISSUE 1 | 2013

Archive goes e-How to capitalise on your archivein new media markets

The Channel

� Established in 2005� Entries from every continent� Rewards factual TV, radio and cross-media programming

� Technology and marketing awards

The AIBsinternational media awards

� Comprehensive international media directorycovering TV, radio, cable, DT, IPTV and mobile

� Key reference tool for senior executives inbroadcasting and media companies worldwide

� Supplied to all AIB members and sold tocustomers around the world

� Print and PDF editions with year-round updates

AIB Global Broadcasting SourcebookTHE WORLDWIDE MEDIA DIRECTORY | TV | RADIO | CABLE | DTH | IPTV | MOBILE | SEVENTH EDITION

AIB Global Broadcasting Sourcebook

� Reaches 26,000+ executives in 160+ countries

� Published at least monthly� Insightful analysis and detailed newscoverage

AIB e-news briefing

industrybriefing17 August 2010

AIB | the global knowledge network for television, radio, online and mobile

In this briefing...Digital switchover delay s; Radio's big in Africa; new US T Vplatform ; AIB recom m ends; Sport app popular; People

Problems seeing this br iefing? View in your

web browser: click here.

Advertisement feature

Our range of BGAN IP streaming rates includes the recently launched low-cost176kbps rate, suitable for talking head shots, through to BGAN X-Stream[TM]for superior picture quality. All our rates are available with our end-to-end, livesatellite broadcasting solutions designed to fit with any technological set-up,making remote live broadcasting a realistic option for any news team.

For a live demo of BGAN X-Stream[TM] and our new 176kbps streamingservice, visit us at IBC in hall 5, stand B45. Find out more atinmarsat.com/livebroadcast/global

RRSat launches fourth US platformRRsat Global Communications Network has launched a new platform on theGalaxy 19 (G-19) satellite that enables the distribution of television and radiochannels devoted to religious programming. The new platform, together withRRsat's three other US platforms, will broadcast more than 50 religious andethnic TV and radio channels, reaching millions of homes across the UnitedStates and represents a major step in RRsat's programme to distribute contentwithin the Americas originating in the Americas.The Galaxy 19 satellite at 97degrees west is one of the largest ethnic videoplatforms in the US offering programmers and content distributors access tomillions of homes in the US cable community. RRsat has signed agreementswith thirteen TV and radio channels to be broadcast on its new Galaxy 19platform directly from RRsat's Hawley Teleport in Pennsylvania. "Interest in religious programming and content is on the rise in the UnitedStates," commented Lior Rival, Vice President, Sales and Marketing of RRsat."By positioning ourselves as a provider of global distribution for all types ofr ligious content, we believe we can further penetrate this important marketa

Introducing AIB AIB is the industry association andnetworking organisation thatfocuses on cross-border media witha global membership and a reachgrowing audience of more than25,000 people in electronic mediaand associated industriesworldwide.

What do we do for our members?At the moment we're developing amedia trade mission exclusivelyfor AIB members to the West Coastof the US to meet key executivesat major players like Apple, Google,T

IB is the globalknowledge network forthe internationalbroadcasting industry- cross-media, cross-

border and cross-cultural. Founded in 1993, AIB is now a

unique centre of information aboutinternational broadcasting.

AIB researches regular marketintelligence briefings that providestrategic analysis of developmentsacross television, radio, online andmobile media.

AIB provides client-specificconsultancy and project support toclients such as DiscoveryCommunications, AP and ABC.

AIB publishes the comprehensiveAIB Global BroadcastingSourcebook and the international

media magazine, The Channel. With its print publications and

extensive database, the AIB’scombined reach is well over 25,000in broadcasting and related sectorsworldwide.

AIB hosts the annual AIB MediaExcellence Awards. These areindependent, non-commercialawards to celebrate excellence inbroadcasting, judged by aninternational panel of industryexperts. In 2012, the AIBs attracteda record number of entries.

SHARINGAIB membership is open toorganisations involved inbroadcasting and cross-platformmedia and companies that provideservices to the media industry. AIB

membership is global and includesmajor TV and radio broadcasters,news agencies, satellite operators,transmission companies,regulators, research institutes,service providers andmanufacturers.

Members receive an extensivepackage of benefits and servicesthroughout the year, with Platinumand Gold membership receiving anexceptional level of support.

For many members, the AIB’smost valuable role is that offacilitating board-level contacts,exchanging information and doingbusiness. Private networkingevents and high-level industryfact-finding missions give AIBmembers an insight into thestrategies of leading players in

INTRODUCINGAIBA AIB is

muchmore thanjust apublisher- it is aglobalknowledgenetwork ofmediaexecutives

”04 | AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | INTRODUCING AIB

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 05

Companieslarge andsmall useAIBmarketingeffectivelyto reachtheirtargetaudiences

media worldwide. Regular AIB market intelligence

briefings keep AIB members onestep ahead of the competition.

INFORMINGWith the broadcasting and mediaenvironments and their relatedtechnology changing at an ever-faster pace, companies facechallenging decisions about futurestrategies. It is vital to make thoselong-term decisions from aninformed, knowledgable position.

This is where AIB’s marketintelligence and consultingservice, with its broad base ofexpertise and comprehensive first-hand understanding of today’smedia, comes in. AIB providesclient-specific consultancy andproject support, working closelywith clients to provide solutions,strategies and advice that deliverimpact quickly and effectively.

Through research and personalcontacts, AIB provides extensivecontact information across theinternational media industry. TheAIB Global BroadcastingSourcebook (in print and PDFeditions) is a unique directory ofmore than 10,500 key contacts in2,000+ companies in mediaglobally, with updates throughoutthe year.

MARKETINGAIB is in regular contact with morethan 26,000 opinion-formers anddecision-makers: executives,producers, editors, technologists,journalists, regulators andconsultants in media companiesglobally.

The AIB e-newsletter is regardedas a key industry briefing, opened bymore than 4,000 people within 30minutes of its dispatch.

The Channel, the AIB’sinternational media magazine, hasa print subscriber base of over6,500. The online edition is madeavailable to over 26,000 people, andbrands and companies use AIBmarketing effectively to reach theirtarget audiences, with keymessages communicated direct topeople’s desks and in-boxes.

Add to this the annual AIBs, theinternational media excellenceawards which have a global impactand you will see why companieslarge and small like Inmarsat, CETTeleport, Al Jazeera, France 24,ADB, Eurosport, Broadcast Bionicsand Bloomberg Television make useof AIB marketing time and time again.

LEADINGAIB is staffed by people withextensive first-hand knowledge of,and practical experience in,

international TV, radio and cross-platform media.

With many years of experience,the AIB team is able to relatedirectly to broadcasters and mediacompanies, understanding theirneeds and their concerns in therapidly changing mediamarketplace.

For example, AIB CEO SimonSpanswick is an accomplishedjournalist, broadcaster and mediaexecutive who has worked in boththe public service and commercialbroadcasting sectors.

He has an in-depthunderstanding of internationalmedia and has worked on a range ofmajor innovative projects in the UKand abroad.

Spanswick regularly contributesto trade and consumer press,discussing and exploring currentdevelopments in the industry, and isfrequently invited to presentkeynotes at major internationalmedia conferences. He is also indemand as a moderator of mediaconferences, drawing on hispersonal experiences of journalismand production as well as strategicmanagement in media companies.

As a whole, the AIB team is ableto provide a tremendous range ofabilities and skills to AIB members,advertisers and sponsors. �

Main picture:Simon Spanswick(left) chairs asession withMaurice Newman,ABC Chairman;Top left: Winnersat the 2012 AIBs;Bottom left: AIBmakes sense ofall this

INTRODUCING AIB | AIB

06 |AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | E-NEWS BRIEFING

industrybriefing17 August 2010

AIB | the global knowledge network for television, radio, online and mobile

In this briefing...Digital switchover delay s; Radio's big in Africa; new US T Vplatform ; AIB recom m ends; Sport app popular; People

Problems seeing this br iefing? View in your

web browser: click here.

Advertisement feature

Our range of BGAN IP streaming rates includes the recently launched low-cost176kbps rate, suitable for talking head shots, through to BGAN X-Stream[TM]for superior picture quality. All our rates are available with our end-to-end, livesatellite broadcasting solutions designed to fit with any technological set-up,making remote live broadcasting a realistic option for any news team.

For a live demo of BGAN X-Stream[TM] and our new 176kbps streamingservice, visit us at IBC in hall 5, stand B45. Find out more atinmarsat.com/livebroadcast/global

RRSat launches fourth US platformRRsat Global Communications Network has launched a new platform on theGalaxy 19 (G-19) satellite that enables the distribution of television and radiochannels devoted to religious programming. The new platform, together withRRsat's three other US platforms, will broadcast more than 50 religious andethnic TV and radio channels, reaching millions of homes across the UnitedStates and represents a major step in RRsat's programme to distribute contentwithin the Americas originating in the Americas.The Galaxy 19 satellite at 97degrees west is one of the largest ethnic videoplatforms in the US offering programmers and content distributors access tomillions of homes in the US cable community. RRsat has signed agreementswith thirteen TV and radio channels to be broadcast on its new Galaxy 19platform directly from RRsat's Hawley Teleport in Pennsylvania. "Interest in religious programming and content is on the rise in the UnitedStates," commented Lior Rival, Vice President, Sales and Marketing of RRsat."By positioning ourselves as a provider of global distribution for all types ofreligious content, we believe we can further penetrate this important marketand become a leading distribution solution for this programming."Read an interview with Lior Rival in the new edition of the AIB's internationalmedia magazine, The Channel, to be published on 20 August. Subscribe here.

Introducing AIB AIB is the industry association andnetworking organisation thatfocuses on cross-border media witha global membership and a reachgrowing audience of more than25,000 people in electronic mediaand associated industriesworldwide.

What do we do for our members?At the moment we're developing amedia trade mission exclusivelyfor AIB members to the West Coastof the US to meet key executivesat major players like Apple, Google,Twitter and Facebook to ensureAIB members are at the heart ofstrategic thinking in these highlyinfluential companies.

A

AIB E-NEWSDELIVERING INDUSTRY NEWS DIRECT TO INDUSTRY LEADERS

IB is renowned as animpartial, accurateprovider of news andinformation to theworld’s media

companies. Key executives rely onAIB’s analysis and reporting to keepthem up-to-date with developmentsin the global TV, radio and cross-media industries.

Since 2000, AIB has beendeveloping its e-news briefings forsubscribers around the world andtoday AIB delivers its e-newsbriefing to the desktops andsmartphones of more than 25,000people in in the industry worldwide.

products and services.

PACKAGING E-NEWS AND PRINTAdvertisers have the option tocombine print and e-newsletteradvertising in a package thatensures that their brands and keymessages are unmissable.

AIB’s sales team will be happy todiscuss the opportunities to deliverthe best possible value for you,using either the AIB e-newsletter onits own or in conjunction with AIB’sinternational print magazine, TheChannel, and the annual AIBs, theinternational media excellenceawards. �

BROADCAST TO SOCIAL MEDIAFrom Australia’s ABC to Zambia’sZBC, Endemol to Shine Group,Facebook to Twitter, Yahoo! toGoogle, AIB’s e-news briefings reachthe top people in the industry,helping to share ideas acrossborders and across industry sectors.

The AIB e-newsletter is regardedas a key industry briefing, opened bymore than 4,000 people within 30minutes of its dispatch.

Companies that want to reachopinion-formers and budget holderson the move and in the office use theAIB e-news briefing to reinforcebrand awareness and promote

A AIB e-newssharesideas andknowledgeacrossbordersandindustrysectors

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 07

E-NEWS BRIEFING | AIB

RATE CARDAdvertising is available in every edition of the AIB e-newsletter, currentlypublished every three weeks.

AIB accepts JPGs or GIFs, including animated GIFs, for banner advertising.Standard specification for banners is 468x60 pixels. Alternative sizes areavailable on request. File sizes should be limited to 100kB.

In addition to the banner, advertisers receive a 100-word allocation for theirtext copy to support the banner and provide additional context for theadvertiser and brand.

Chief ExecutiveManaging DirectorChief Technology OfficerDirector of StrategyChief EngineerChief Information OfficerDirector of NewsDirector of TechnologyChief Programming OfficerEditor-in-ChiefDirector GeneralProgramming DirectorTechnical DirectorStrategy and Development

DirectorDirector, TelevisionHead of NewsHead of SportHead, TV TechnologyNew Media DirectorController, TechnologyDirector, RadioHead, Digital StrategyExecutive DirectorChief Operating OfficerHead, Post ProductionDirector, Internet StationsEVP, ProgrammingEVP, TechnologyEngineering ManagerHead of StudiosHead of New Media DepartmentVP, ContentVP TV ProductsDirector, ResearchExecutive Director, DistributionHead of Business DevelopmentBroadcast and Production

Operations ManagerHead of Outside BroadcastsDirector, Regional StudiosVP, Global MediaMultimedia Services DirectorHead of GraphicsVP Operations and EngineeringSVP ContentHead of Technology, TV NewsVP Digital MediaDirector, VisionVP Interactive and New

TechnologiesVP Broadcast EngineeringEVP Satellite and TransmissionManaging EditorHead of NewsgatheringVP Production

AIB E-NEWSLETTERTYPICAL SUBSCRIBERJOB TITLES

BANNER ADVERTISEMENTS PriceSingle edition £495Three edition series £1,300Six edition series £2,400

AIB members receive a discount on all advertising rates

The Association for International BroadcastingPO Box 141CranbrookTN17 9AJUnited Kingdom

T +44 (0) 20 7993 2557F +44 (0) 20 7993 8043www.aib.org.uk

Advertising SalesEdward WilkinsonBusiness Development ExecutiveT +44 20 7993 2557E [email protected]

� Reaches 26,000 executives in 160+countries

� Published at least monthly� Insightful analysis and detailed newscoverage

� Banner advertising including 100-word editorial from £495

AIB e-news briefingkey benefits

AIB | THE CHANNEL

08 | AIB GLOBAL REACH, GLOBAL MARKETING 2013

THE CHANNELYOUR KEY ROUTE TO REACH DECISION-MAKERS INBROADCASTING AND GLOBAL MEDIA

The Channel is the media industry’s onlyinternational magazine that covers allareas of broadcasting. From strategy totechnology, programming to distribution,journalism to production, management toregulation. It’s an essential read for seniorexecutives, technologists, producers,editors and journalists in broadcastingcompanies throughout the world. Readers say that The Channel is accessible,useful and informed.With more than a decade of publishingexperience, the AIB’s international mediamagazine has established itself as a majortitle in the sector

Hacking TVCan 'building cool stuff' solveTV's problems?

P34 REMOTE CELLULARIp.access small cell technology makes it possible

P20 OPENING UP AFRICAEutelsat creating gatewaysand space for ideas

P48 PICTURE PERFECTNHK World TV goes for next generation HDTV

THE INTERNATIONAL MEDIA MAGAZINE FOR TV, RADIO, ONLINE & MOBILE ISSUE 1 | 2013

Archive goes e-How to capitalise on your archivein new media markets

The Channel

t the end of Q4 2012,more than 6,500people had live,personal subscriptionsto the print edition of

the AIB’s international mediamagazine, The Channel.

The Channel’s subscribers are inevery continent, with the greatestreadership in Europe, followed bythe Americas, Asia and the MiddleEast.

The subscription base continuesto grow as the AIB’s reach increasesin broadcasting organisations andmedia houses throughout the world.

Through a number of strategicpartnerships, The Channel is also

EDITORIALAccessible, useful, informative -three adjectives that subscribersapply to The Channel.

Providing essential and relevantinsight into the broadcastingindustry at national, regional andinternational levels, The Channelprovides news, features, commentand analysis.

Interviews with leading industryexperts on developments in theircompanies and the wider industryare a key feature of the magazine.

As The Channel is published bythe AIB - the cross-media, cross-border knowledge network for theinternational broadcasting industry

distributed at key industry events,helping to spread both our editorialcontent and the messages of ouradvertisers.

For example, during 2013TheChannel will be available at MobileWorld Congress in Barcelona, the AlJazeera Forum in Doha, the FTDigital Media Conference in London,IBC in Amsterdam, the ABUGeneral Assembly in Asia,NewsXchange in Morroco whileadditional selected events will beadded during the year.

After each event, the subscriberbase increases as key executivesdecide to have The Channeldelivered straight to their desk.

A Executivesgain awide-rangingbriefing onmediaworldwidethroughTheChannel

THE CHANNEL | AIB

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 09

- there is no other publication withthe same top-level access todecision-makers in broadcastingworldwide.

All the AIB’s key editorial staffhave worked in senior positions inbroadcasting. Their experience isreflected in the high-quality andrelevant editorial content of themagazine.

DIGITAL EDITIONAIB recognises that the way peoplein the industry want to consumemagazines like The Channel ischanging. That’s why an onlinedigital page-turning edition of themagazine was introduced in 2009.

The digital edition is available tothe entire database of AIB e-newssubscribers, increasing thepotential readership of themagazine to well over 20,000people.

Advertisers benefit fromclickable links, driving traffic from

key decision-makers and budgetholders in media houses worldwideto their web sites. These are keyadditional benefits and are deliveredto advertisers at no extra cost.

PACKAGESAIB is far more than the publisherof a magazine and can help brandowners with a whole range ofopportunities to reach targetedindividuals within the global mediaindustry.

For example, AIB’s regular e-news briefings are available forcompanies wishing to place banneradvertising, or to sponsor a seriesof editions.

The AIBs, the international mediaexcellence awards, are open forsponsorship bringing TV companieslike Bloomberg Television andEurosport together with majorindustry suppliers like ADB Globalto reach out to the entire TV, radioand cross-platform media industry.

The digitalpage-turningeditionincreasesthemagazine’sreach towell over26,000mediaexecutives

AIB can help you deliver yourmessage through its high-qualityproducts and we will be pleased todiscuss how we can offer you thevery best platform - or combinationof platforms - for your keymessages and brand exposure.

CALENDAR 2013Issue 1 2013

Focus: Africa’s media marketsAd copy date 17 December 2012Publication 15 January 2013Added value distribution includesMobile World Congress,

BarcelonaAl Jazeera ForumFT Digital Media Conference,

London

Issue 2 2013Focus: Sports broadcastingAd copy date 8 July 2013Publication 1 August 2013Added value distribution includesIBC 2012, Amsterdam

� 6,500+ print subscribers� 26,000+ have access to thedigital page-turning edition

� Extensive additionaldistribution at major industryconferences

� Top-quality, well-researchededitorial

� Competitive advertisingrates with full page displayfrom £1,500

The Channel key benefits

Sector Percentage

Broadcaster 55.5%Service Provider 13.2%Manufacturer 9.2%Unions/Organisations 4.0%Mobile 4.0%Satellite Operator 2.7%New Media 2.6%Journalists 1.9%Government/Regulators 1.8%Network Operators 1.4%Financial 1.1%Education 0.9%Cable Network 0.8%Analyst 0.4%

The Channel subscribers byindustry sector

10 | AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | THE CHANNEL

RATE CARDAdvertising is available throughout The Channel, including in premium positions. We also offer inserts, either for all copies or for targeted sections of our subscriber base (forexample: copies sent to readers in the United States exclusively).The mailing carrier sheet can also be used for advertising messages - the AIB uses the full-colour carrier sheet to promote its activities and regularly achieves excellent response rates.We can also provide complete edition sponsorship, cover wraps and other innovative andattention-grabbing ideas to ensure that your message gets across. And new in 2011 is a classified section in The Channel

COST PER 4-COLOUR ADVERTISEMENT FOR SINGLE INSERTION

DISPLAY PriceDPS £2,900Full Page £1,500Half Page £1,050Quarter Page £750Complete edition sponsorship £6,500

SPECIAL POSITIONS PriceInside front cover £1,750Inside back cover £1,600Outside back cover £1,900

INSERTS PriceUp to 20 grams £1,555 Up to 50 grams £2,365 Over 50 grams on application Series discounts are availablePackage rates for advertising within The Channel and the AIB’s e-newsletter are also available

CLASSIFIED ADVERTISINGSingle classified ad in one edition £350

AIB members receive a discount on all advertising rates

The Association for International BroadcastingPO Box 141CranbrookTN17 9AJUnited Kingdom

T +44 (0) 20 7993 2557F +44 (0) 20 7993 8043www.aib.org.uk

DOUBLE-PAGE SPREADbleed 426mm x 303mm

SINGLEPAGE bleed216mm x303mm

HALFPAGE VERT90mmx270mm

QUARTERPAGEHORIZONTAL185mm x65mm

QUARTERPAGE VERTICAL90mm x135mm

HALF PAGEHORIZONTAL185mm x135mm

Advertising SalesEdward WilkinsonBusiness Development ExecutiveT +44 20 7993 2557E [email protected]

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 11

THE AIBS | AIB

INSPIRINGCREATIVITYThe AIBs - the international media excellenceawards - are a firm fixture in the globalbroadcasting industry’s calendar of events.Inaugurated in 2005, the annual AIBs constantlyattract an increasing number of quality entries infactual TV, radio and cross-media programming,plus technology and marketing from all over theworld. And there is the opportunity for brands tobecome part of the annual contest

veryone loves to berewarded for theirefforts and peopleworking in the mediaindustry are no

exception. AIB introduced itsinternational media excellenceawards in 2005 to celebrate the verybest in factual programming acrossTV, radio and cross-mediabroadcasting.

The AIBs have grown in their first

E

12 |AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | THE AIBS

seven years into a majorinternational competition thatattracts entries from the world’sleading broadcasters andindependent producers.

With entries from every continent,the AIBs are a marvellous showcasefor broadcasters to demonstrate totheir peers and the wider industryjust how good their output is.

IT’S TECH, TOOThe annual AIBs do not just rewardthe best in programming. AIBrecognises that key to the success ofbroadcasting is the effective use ofmarketing to promote programmingand channels to viewers andlisteners, while technology isessential to lower costs forbroadcasters and enable multi-platform distribution of content.

The AIBs have categories for thebest marketing campaign and mostinnovative technology, with winnersin the past few years from Europe,Asia and the Americas.

GLOBAL AWARENESSEach year AIB promotes the awardsto its global database of editors,

producers and journalists in morethan 160 countries. With a dedicatedmailshot including a detailedbrochure, the aim is to ensure thatprogramme makers have informationabout the year’s categories in plentyof time to get their entries into theAIB’s headquarters in the UK.

The direct mailshot is backed upby a number of special e-mailblasts to potential entrants as wellas details of the awards in AIB’sregular industry-wide e-mailbriefings (see page 10).

REACHING 26,000 PEOPLEThis concerted marketing effortoffers an unrivalled opportunity tocompanies that want to reachbroadcasters in every continent andraise brand awareness or promoteproducts.

With a reach in excess of 26,000people, AIB offers a great platformto companies that need to talk toevery level of the industry.

This is what has encouragedmajor companies like BloombergTelevision, ADB Global, Eurosportand 1GOAL to get involved in theannual AIBs as key sponsors and to

benefit from more than nine monthsof constant brand exposure to theinternational media industry.

PEERS AND BEYONDAIB annually recruits an internationalpanel of independent judges drawnfrom the media industry in all partsof the world to review the short-listed entries to the annual AIBs.

AIB receives many requests fromleading producers, commissionersand editors to join our globaljudging panel each year.

THE CELEBRATIONIn November each year, AIB stagesan evening of celebration thatbrings together senior executives,editors, programme makers andjournalists, plus a number ofspecial high-level guests.

The 2012 celebration took placein London and the event returnedto the remarkable and stunningvenue of LSO St Luke’s, home ofthe London Symphony Orchestra.

Our host was Evgenia Altfeld,presenter/producer at RussianTravel Guide TV who joined averitable hall-of-fame of figures

Above left Theremarkable SriLanka’s KillingFields was one ofour winners in2012Above rightSabrina Arnoldand Helen Stehli,winners at the2011 AIBs;Facing page topThe 2012 AIBslights up LSO StLuke’s; Facingpage bottom Oursponsors receiveextensive brandexposurethroughout theawards evening

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 13

THE AIBS | AIB

from international broadcastingwho have hosted the AIBs: AnnabelCroft, Vanessa Mock, MishalHussein, Barbara Serra, FrancineLacqua and Mark Owen.

OUTSTANDING NETWORKINGIn the informal and relaxed settingof the AIB gala, there is alwaysplenty of time for networking amongthe many international guests. Thiscomment from one guest is typicalof the feedback to the evening: “Ihave rarely met so many interestingpeople at a single event, anoutstanding cross-section of globaltalent.

“Willing to share their realexperience of the key challengesright now, in dealing with the newopportunities opening up in all newforms of broadcasting and socialmedia. The whole agenda was bangup to date.”

Another programme maker toldus: “The AIBs are intellectual andinspirational. I have never been tosuch a great awards evening.”

THE OPPORTUNITIESA comprehensive range of

partnership opportunities areavailable for companies wantinginvolvement in the highly prestigiousand increasingly influential AIBs:

AWARDS PARTNERSHIPA unique co-branding opportunitythat delivers the maximumexposure and brand recognitionfor a company. The AIBs will beco-branded with the sponsor andpromotional material will carrythe sponsor’s name and logo. A number of other high-valuebenefits will be delivered to theco-branding partner

CATEGORY SPONSORSHIPBranding and logo on AIB webpages and in publicity before andafter the awards evening, plusfull page advertisement in thewinners’ brochure distributed onthe awards evening and in thefollowing edition of The Channel

CHAMPAGNE RECEPTIONBanners and plasma screenswithin the bar area; brandingand logo on AIB web pages andin promotional material beforeand after the event; half-pageadvertisement in winners’ brochure

PAST AIBSSPONSORS

MUSIC SPONSORSHIPLSO St Luke’s is a fabulous livemusic venue and performingarts centre. Make your mark bysponsoring live music during theevening and be seen as asupporter not only of the AIBsbut as a supporter of live music

AFTER-PARTYWith an atmosphere ofcelebration the Awards after-party is the only place to be on 9November. Comprehensivebranding opportunities will beavailable during the party as wellas in pre- and post-event publicity.

We already have extensiveinterest in the 2013 AIBs withcompanies keen to join majorinternational brands that have beeninvolved in past awards.

Now is the time to start planningyour involvement in the 2013 mediaexcellence awards. Talk to EdwardWilkinson about the opportunitiesand about tailoring the AIBs to yourmarketing imperatives - anddemonstrate your commitment toand support of global TV, radio andcross-media broadcasting. �

� Established in 2005� Entries from every continent� Rewards factual TV, radio andtransmedia programming

� Technology and marketingawards

� Up to nine months brandexposure across AIB’s print andonline media for sponsors

� Sponsorship options from£4,800

The AIBskey benefits

AIB | THE AIBS

Daniel Adams, Head of International Content, Dailymotion, France | Nashwa Al Ruwaini, CEO, Pyramedia, UAE | SalimAmin, Chairman, A24 Media, Kenya | David Astley, Executive Chairman, Asia-Pacific Media Alliance for Social Awareness,Singapore | Nigel Baker, VP Business Operations EMEA and Asia, APTN, UK | Wayne Borg, Deputy CEO and COO,twofour54, UAE | Julian Clover, Editorial Director, Broadband TV News, UK | Eugen Cojocariu, Director, Radio RomaniaInternational, Romania | Helle Dale, Senior Fellow for Public Diplomacy, The Heritage Foundation, USA | David Dufresne,Writer/Director, DufLab, Canada | Hosam El Sokkari, Head of Audience, Yahoo! Middle East, UAE | Mark Errington, CEO,OASYS, UK | Adelheid Feilcke-Tiemann, Director International Relations, Deutsche Welle, Germany | Monica Fritz,Producer/Director, 6 news, Turkey | Angela Fung, Deputy Head Phoenix Chinese Channel, Phoenix Satellite TV, HongKong | Regina Goh, Executive Editor, Channel NewsAsia, Singapore | Peter Goldstein, Director of Communications,InterMedia, USA | Mohamed Ali Harrath, CEO, Islam Channel, UK | Mondher Kalai, Commissioning Executive, JCC, Qatar| Kim Hyuk-dong, Deputy Director, KBS World Radio, Korea | François Laborie, Chief Commercial Officer, Vizrt, Norway |Paulo Markun, Consultant, TV Escola, Brazil | Chris Maroleng, Africa Editor, e.tv, South Africa | Michael McCluskey, CEO,ABC Radio Australia, Australia | Marcus Metzner, Head of Marketing Services & Communication, arvato systems GmbH,Germany | Olivier de Montchenu, Commercial & Marketing Director, Euronews, France | Dick van Motman, President &CEO, DDB Greater China Group, PR China | Alexey Nikolov, Deputy Editor in Chief, RT Channel, Russia | Ian O'Reilly,Producer/Director, BBC News – TV, UK | Nader Sh. Rad, Director Programmes Department, PressTV, Iran | Julia Ragona,Chief Broadcast Operations Officer, RFE/RL, Czech Republic | Dick Rempt, CEO, TalentsMedia, The Netherlands | PaulRobinson, MD, KidsCo, UK | Karim Sarkis, Executive Director of Broadcast, Abu Dhabi Media Company, UAE | VatcheSarkisian, Director of Research and Program Review, Middle East Broadcasting Networks, USA | Danny Schechter,Executive Producer, Globalvision, USA | Simon Spanswick, CEO, AIB, UK | Fedor Strizhkov, CEO, Russian Travel Guide TV,Russia | David Treadway, Managing Director, WRN Broadcast, UK | Jeff Trimble, Executive Director, Broadcasting Boardof Governors, USA | Laeed Zaghlami, Journalist/Writer, Algeria

GLOBAL JUDGING PANEL

GLOBAL COVERAGE

14 |AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 15

GLOBAL BROADCASTING SOURCEBOOK | AIB

n the people-centric world ofbroadcasting, accurateinformation is one of thepillars that the industry is builton. AIB started publishing a

directory of broadcasting as a directresponse to requests from insidethe media industry: could the AIBplease exploit its global contactsdatabase and unique knowledge ofTV, radio and emerging platformsand make this wealth of informationavailable to a wider audience.

The AIB Global BroadcastingSourcebook builds on the AIB'sheritage of more than 17 years of

close involvement in internationalbroadcasting. And AIB’s partnershipwith Broadband TV News, theCambridge-based provider of globalintelligence about TV, cable andsatellite, makes the Sourcebookeven more comprehensive.

AIB HAS THE CONTEXTToday, a great deal of information isavailable on the Internet. But it isdisparate, not necessarily correct orcomplete, and the context is missing.

By contrast, the AIB GlobalBroadcasting Sourcebook is anintelligent tool to get you quickly to

Thismediasourcebookprovidescontextandcarefullyresearchedbusinessintelligence

GLOBAL

The Global Broadcasting Sourcebook is thedefinitive reference for the internationalbroadcasting industry. It is unique in the field ofbroadcasting directories as it is the onlydirectory that covers TV, radio, cable, satellite,IPTV and mobile in a single volume. Expertly researched by the Association forInternational Broadcasting and Broadband TVNews, the AIB Global Broadcasting Sourcebookis an essential daily reference tool for seniorexecutives, technologists, producers, editorsand journalists in broadcasting companiesthroughout the world

THE WORLDWIDE MEDIA DIRECTORY | TV | RADIO | CABLE | DTH | IPTV | MOBILE | SEVENTH EDITION

AIB Global Broadcasting Sourcebook

I what you are looking for. Beyond thecarefully researched company data,experts who have worked in themedia industry for many yearsprovide the context and the widermarket picture. Feedback fromusers states time and time againthat the Sourcebook has provedimmensely useful in their business.

Essential, relevant, informative -these are the words AIB’scustomers have used to describethis reference publication.

The Sourcebook comprises acountry-by-country section thatincludes all major broadcasters -

BROADCASTINGSOURCEBOOK

16 |AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | GLOBAL BROADCASTING SOURCEBOOK

TV and radio - in each market,together with details of major cableand satellite operators, IPTVoperators and mobile operators.

MARKETS, FACESAIB also includes overviews of keymarkets, with major developmentsand statistics for selectedterritories.

Unique among broadcastingdirectories, the AIB Sourcebookcarries photographs of keyexecutives, enabling users to putfaces to names.

The Sourcebook is meticulouslyresearched by AIB and BroadbandTV News - two organisations withunrivalled access to seniorpersonnel at broadcasting, cable,

TT 55 11 3022 3668FF 55 11 3022 3668www.endemolbrasi l.com.br

Director GeneralMs Daniela Busoli (left)

Production DirectorMs Paula Cavalcanti

EPTV Brazil

Rua Regina Nogueira, 120JD.São Gabriel13045-900 Campinas - SPTT 55 19 3776 6421Engineering Manager

Mr Jose Valencia

ESPN Brasil

Rua Piracicaba, 175CEP 01254-050São Paulo/SPTT 55 113 677 7550FF 55 113 677 7791www.espn.com.brAcquisitions Director

Mr Carlos Maluf

ESPN Sur

Maipy 939 PBBuenos Aires 1006TT 54 11 5031 0827FF 54 11 4311 6848Director, Syndication

Mr Juan Hernandez

Fox Latin American Channels

Rua Do Rocio 220CJ 122, Bairro Vi la OlimpiaSao Paulo04552-903TT 55 11 3371 5053FF 55 113371 5070Director, Online Operations

Mr Fabio BrunelliDirector, Programming and Production

Ms Katia Murgel

Globosat

Rua Itapiru 1209 - 5 andarRio CompridoRio de JaneiroRJ 20251-032TT 55 21 2503 7535FF 55 21 2293 4311www.globosat.com.brDirector General

Mr Alberto Pecegueiro (left)

82 | GLOBAL BROADCASTING SOURCEBOOK SEVENTH EDITION

Director of Programmes and New Media,Multishow

Ms Tatiana CostaDirector of Programmes, Canal Brasil

Mr Alexandre CunhaChannel Director, GNT

Ms Daniela MignaniChannel Director, Multishow

Mr Guilherme ZattarConsultant, Globosat Programming andChannel Director, Viva

Ms Leticia MuhanaProgramming Research

Ms Claudia De Macedo

Google

Av. Brigadeiro Faria LimaNo 3900 5th floor, ItaimSao Paulo, 04538-132TT 55 11 3797 1000FF 55 11 3797 1001CEO Brazil

Mr Fábio Coelho

IETV

Rua Barão do Flamengo 323rd Floor22220-080Rio de JaneiroTT 55 21 2558 8606www.ietv.org.brDirector

Mr Nelson Hoineff

IRDEB Instituto deRadiodifusão Educativa daBahiaRua Pedro Gama, 413/EAlto do SobradinhoFederação SalvadorBahiaTT 55 40 231 000www.irdeb.ba.gov.brDirector General

Mr Pola Ribeiro

Mix TV and Radio

Avenida Paulista, 900 - 1 andarBela VistaSao PauloSP 01310-100TT 55 11 3253 4000FF 55 11 3283 2670www.mixfm.com.brDirector of Innovation

Mr Robson Ribeiro

SOURCEBOOK | BRAZIL

PresidentMr Paolo Garimberti

Director GeneralMs Lorenza Lei

Deputy Director GeneralMr Gianfranco Comanducci

Deputy Director, RadioMr Sergio Valzania

Director, RAI Radio 1Mr Antonio Preziosi

Director, Rai 2Mr Pasquale D’Alessandro

Director, Rai 5Mr Massimo Ferrario

Director, Rai 4Mr Carlo Freccero

Director, TG3Ms Bianca Berlinguer

Head of Programming and ResearchMs Michele Gulinucci

technicalMr Piero Vendittelli

Web Radio Project ManagerMr Andrea Borgnino

Director, RadioMr Bruno Soci llo

Director, Rai EducationalMs Silvia Calandrelli

Head of International EventsMr Antonio Bruni

Director, MarketingMs Deborah Bergamini

Director, International RelationsMr Pier Luigi Malesani

RAI World

Via U. Novaro 1800195 RomeTT 39 06 3354 2254FF 39 06 3686 9677www.raiworld.itCEO

Mr Claudio CapponGeneral Manager

Mr Mario BenottiArea Manager, Distribution and Marketing Asiaand Africa

Ms Maria Luisa Mazzei

RCS MediaGroup

Via San Marco 21MilanMI 20121TT 39 02 2584 1www.rcsmediagroup.itCEO and Managing Director

Mr Antonio PerriconeDeputy Managing Director; CFO

Mr Riccardo Sti lli

Director, TelevisionMr Alberto Rossini

Chief Digital OfficerMr Alceo Rapagna

Corporate Media RelationsMs Maria Verdiana Tardi

Head of Public Affairs and External RelationsMr Lelio Alfonso

Programming & Acquisition Contract ManagerMs Elena Conti

RTL 102.5 Hit Radio

Via Piemonte 61/6320093 Cologno Monzese (MI)TT 39 02 251 515FF 39 02 250 96 201www.rtl.itEditorial Director

Mr Luigi TornariHead of Research & Development

Dr Eugenio la TeanaMarketing Director

Ms Stefania NiccolaiAudio Network Engineer

Mr Alessandro Miotto

Sky Italia

Via Monte Penice 720138 MilanTT 39 02 308 017 021FF 39 02 308 017 094www.sky.itChief Executive

Mr Andrea ZappiaChief Operating Officer

Ms Laura CioliCreative Director

Mr Gabriel GalluccioDirector of Public Affairs

Mr Riccardo PugnalinDirector of Sports Channels

Mr Marco PistoniDirector, Business and Interactive

Mr Ivano AiroldiDirector, Technology

Ms Paola Maria FormentiDirector, Third Party Channels and PPV

Mr Paolo AgostinelliEditor in Chief Sky.it

Ms Francesca FoldaBusiness Development Manager

Ms Jaleh SluisHead of Innovation and Engineering

Mr Massimo BertolottiHead of Sports Rights Acquisitions

Mr Matteo MammiProgramming Manager, Cielo TV

Mr Riccardo Chiattelli

GLOBAL BROADCASTING SOURCEBOOK SEVENTH EDITION | 201

ITALY | SOURCEBOOK

AAnnddrreeaa ZZaappppiiaa

Director, Digital Media TechnologyMr Noah Khan

Director, News CentreMr Abdulraheem Albateeh

Foreign News EditorMr Mustafa Ali

Head of Abu Dhabi Sports ChannelMr Mohammed Najeeb Al Awadi

Head of Programming and ForeignAcquisitions

Ms Nicole MaamaryHead of Programming, Sports Channel

Ms Mylene Escaño De GuzmanHead of Technology, LIVE HD

Mr Alex PrüstelHead, Abu Dhabi Classic FM

Mr Phil MatthewsBroadcast Projects Manager

Mr Chris O’Hearn

Al Aan Television

PO Box 500765Dubai Media CityDubaiTT 971 4 369 2087FF 971 4 391 5349www.alaan.tvTechnical Director

Mr Mufid OssmanHead of News

Ms Nisreen SadekHead of Programmes

Ms Roula DebesHead of Technical

Mr Raad HaddadinHead of Online

Mr Hossein JalaliSenior Corporate Communications Coordinator

Ms Kholoud RajehSenior Supervisor Transmission and Broadcast

Mr Aamir KhanSocial Media Manager

Ms Labiba LaithWeb Editor

Mr Ahmed Nabhani

Al Aqariya TV

Boutique Offices, Vi lla 10Dubai Media CityDubaiTT 971 4 367 1717FF 971 4 367 2969www.alaqariya.tvChairman

Mr Mohammed SalehGeneral Manager, Billion Plus

Mr Mohammed Harb

Managing Director, Strategic Development,Sales and Marketing

Mr Clifford T Tendler

Al Arabiya News Channel

MBC BuildingPO Box 72627Dubai Media CityDubaiTT 971 4 391 9999english.alarabiya.netGeneral ManagerMr Abdul Rahman Al RashedDirector of News and Current AffairsMr Nakhle ElhageDirector, OperationsMs Ruba IbrahimExecutive EditorDr Nabil Al KhatibHead, News ResourcesMr Malek ObeidMulti-format Integration EditorMr Najib BencherifProgramme EditorMr Antoine AounSenior Broadcast ManagerMr Nick BarrettDepartment CoordinatorMr Wafa Obeid

Al Majd TVPO Box 27823Dubai Media CityTT 971 4 391 4760FF 971 4 391 4762www.almajdtv.netChief Executive

Mr Fahad Al Shemaimri

Arab Media Group (AMG)

Boutique Office #8Dubai Media CityDubaiTT 971 4 439 0900FF 971 4 439 0661www.arabmediagroup.aeCEO

Mr Mohamed AlmullaDirector, Broadcast and Operations

Mr Afzal LakdawalaChannel Manager, MTV and Nickelodeon

Ms Nahla ElmallawanyProgramming and Acquisition Manager

Ms Karima Damir

SOURCEBOOK | UNITED ARAB EMIRATES

356 | GLOBAL BROADCASTING SOURCEBOOK SEVENTH EDITION

NNaakkhhllee EEllhhaaggee

NNaabbiill AAll KKhhaattiibb

satellite and mobile companiesthroughout the world.

Over many months, thousands ofcompanies in the broadcasting andrelated industries worldwide willrepeatedly look up information ineach new edition of the AIB GlobalBroadcasting Sourcebook.

That's why it is also a uniquevehicle to promote your brand a – bychoosing an enhanced entry orplacing an advertisement.

WHO BUYS IT?You will find copies of the AIB GlobalBroadcasting Sourcebook in aconsiderable number of key mediacompanies in every continent,including:Playboy TVAl Jazeera NetworkRussia Today TVNDSRadio Netherlands WorldwideSnell GroupZDFChellomediaNetiaBoxer TV AccessUnited NationsTV France InternationalIBM Global Business ServicesEuronews

THE WORLDWIDE MEDIA DIRECTORY | TV | RADIO | CABLE | DTH | IPTV | MOBILE | SEVENTH EDITION

AIB Global

Broadcasting

Sourcebook

RATE CARDAdvertising is available throughout the Global Broadcasting Sourcebookincluding in premium positions. AIB can also offer sponsorship of the entireSourcebook which delivers branding on every page as well as other benefits,cover wraps and innovative and attention-grabbing ideas to ensure that yourmessage gets across. The AIB sales and marketing team will be happy todiscuss the opportunities with you

ENHANCED ENTRY Price [4-colour]Boxed entry with logo and 200-word company description £475

DISPLAY ADVERTISEMENTS Price [4-colour]Double-page spread £3,900Outside back cover £2,950Inside cover £2,590Full page £2,100Half page £1,250Quarter page £750

SPECIAL OPPORTUNITIESCover wrap: customised outer cover withyour design and branding price on application - quantity

dependentBound-in bookmark price on applicationTabbed page with advertisement price on applicationWe are happy to discuss any other ideas you may have for your in-volvement in the Global Broadcasting Sourcebook.

CLASSIFIED ADVERTISINGSingle classified ad £475

AIB members receive a discount on all advertising rates

The Association for International BroadcastingPO Box 141CranbrookTN17 9AJUnited Kingdom

T +44 (0) 20 7993 2557F +44 (0) 20 7993 8043www.aib.org.uk

DOUBLE-PAGE SPREADbleed 426mm x 303mm

SINGLEPAGE bleed216mm x303mm

HALFPAGE VERT90mmx270mm

QUARTERPAGEHORIZONTAL185mm x65mm

QUARTERPAGE VERTICAL90mm x135mm

HALF PAGEHORIZONTAL185mm x135mm

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 17

GLOBAL BROADCASTING SOURCEBOOK | AIB

� Comprehensive international media directorycovering TV, radio, cable, DT, IPTV and mobile

� Key reference tool for senior executives inbroadcasting and media companies worldwide

� Print and PDF editions with year-round updates� Customised versions to meet branding needs� Enhanced entries at £475 and full page displayadvertisements from £2,100

AIB Global Broadcasting Sourcebookkey benefits

Advertising SalesEdward WilkinsonBusiness Development ExecutiveT +44 20 7993 2557E [email protected]

18 |AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | MEMBERSHIP

NETWORKKNOWLEDGE

AIB is the industry association forinternational TV, radio and cross-mediabroadcasting. Founded in 1993, it representsthe interests of a worldwide membershipwhich benefits from its global knowledgenetwork and a range of exclusive, member-only services.Contact us to find out how you can benefit.

t has never been moreimportant to keep up-to-datewith developments in the mediaindustry and to understandwhat’s going on and where

trends will lead. That’s where AIB,the global industry association andknowledge network, comes in.

Since it was founded in 1993 by agroup of international broadcastingprofessionals, AIB has grown bothin size and international standing.Today, with a growing globalmembership, AIB provides a rangeof special services tailoredexclusively to its members.

For example, many membersconsider the provision of AIB’sregular, member-only, market

I

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 19

MEMBERSHIP | AIB

intelligence briefings as one of thekey benefits of membership.

“The [AIB] market briefings areworth the modest annualmembership fee alone,” commentsone CEO of an AIB membercompany. “They fill in the gap that Isimply don’t have the resources tofill in these difficult economic times.”

With analysis of disparate globalmarkets, AIB intelligence briefingsprovide the latest information onwhich companies can start to makeinformed decisions. In addition,when AIB profiles a market, itprovides its members with a rangeof warmed-up contacts to help themdo business.

NETWORKING IS KEYNetworking at the most senior levelin the international media industryis another key benefit. AIB arrangesregular private, invitation-onlynetworking dinners, for example, inkey cities around the world,enabling AIB members to meetlocal media executives, regulatorsand parliamentarians, with a frankand off-the-record exchange ofinformation and ideas.

“Our networking events are greatsuccesses,” comments AIB CEOSimon Spanswick. “The discussionsoften go on into the early hours ofthe following day and we regularlyhear that business has been doneas a result of introductions AIBhas made.”

AIB recognises that not all its

members have the same budgetsnor do they all have large strategydepartments. AIB can help fill thosegaps through its carefully tailoredwork programme throughout the year.

AIB is building relationships inthe mobile content world to ensurethat as the mobile handset becomesa converged entertainment andinformation device, AIB members’content is delivered to subscribersin the world’s most importantmobile markets.

A number of members arealready benefitting from contactsmade and opportunities identifiedby the AIB at Mobile WorldCongress in recent years.

LOBBYING AND MOREIt’s important that AIB members’interests are represented at thehighest level of regulation andgovernment and AIB helps out inthis regard, too.

The AIB’s senior officials meetwith government ministers andhead of regulatory bodies, plusparliamentarians, to ensure thatany issues affecting AIB membersare communicated by anindependent organisation thatspeaks for a large section of theglobal media industry.

Regular close contact betweenthe AIB and its members identifiesthe main issues that are affectingthe broadcasting industry now andthe key challenges that it will face inthe coming years. The AIB works to

promote a sharing of knowledge totackle the rapidly changing world ofmedia and to promote andchampion high quality broadcasting,both in quality and in content - forexample, by highlighting howbroadcasters can utilise newsources such as user content andcitizen journalism while still addingreal value by providing context andincisive analysis.

PROMOTIONAL OPPORTUNITIESCombine all this with the constantlyincreasing reach of the AIB -currently in excess of 25,000professionals in the media industryworldwide - and members have anexceptional range of benefits fortheir annual membership fee.

AIB members can use our printmagazine, The Channel, to promotetheir activities, as well as theregular public e-newsletters.

And, in addition to editorialcoverage, AIB members can takeadvertising within the AIB’spublications at a discounted rate.AIB Consulting is also discountedfor AIB members.

Such discounts are not restrictedto AIB services as the organisationnegotiates special discounts formajor industry events on everycontinent.

Combined with free copies of theAIB Global Broadcasting Sourcebookand discounts on entries to theannual AIBs, AIB membership isextremely good value. �

AIBmarketbriefingsfill thegap Idon’thave theresourcesto fill -they areworth theannualAIB feealone

� Grow your business by creating new partnerships, buildingeffective supply chains and reaching more customers

� Strengthen your organisation by exploiting AIB’s in-depthindustry analysis and knowledge

� Enhance your reputation and brand in the internationalbroadcasting world

� Strengthen the voice of the broadcasting industry to ensurethat its views are well represented globally as well as inindividual regions and countries

AIB membershipkey benefits

20 |AIB GLOBAL REACH, GLOBAL MARKETING 2013

AIB | MEMBERSHIP BENEFITS

Corporate Gold Platinum PPoolliiccyy aanndd iinnfflluueennccee AIB lobbying and representation activities Input to AIB advocacy priorities Invitations to AIB networking dinners Priority Priority Private networking dinners arranged with invited contacts � � �PPrroommoottiioonnaall aanndd BBrraannddiinngg � �Promotion on AIB website High Highest Annual article in The Channel �Editorial coverage in The Channel Free enhanced entry in the AIB Global Broadcasting Sourcebook Std Double Free advertisement in one edition of The Channel ½ page Full page 4-colour advertisement in AIB Global Broadcasting Sourcebook ½ page Full page Sponsorship of one edition of the AIB e-newsletter Promotional support at AIB attended exhibitions and trade fairs TTiimmeellyy aanndd CCrriittiiccaall IInndduussttrryy IInnffoorrmmaattiioonn Marketing Intelligence Reports International tenders briefing Subscriptions to The Channel (printed copies) Reprint service for articles from the Channel Free printed copies of the AIB Global Broadcasting Sourcebook 1 1+pdf 1+pdf Requests to AIB knowledge database including cross-media contacts 3 10 20 Access to AIB press contacts database Flash news service SSppeecciiaall MMeemmbbeerr PPrriicciinngg Discounts on sponsorship of "The AIBs" 10% 25% 50% Discounts on additional print & pdf copies of Global Broadcasting Sourcebook 50% 50% 50% Discount on paid-for advertising in AIB publications 10% 20% 30% Discount on AIB consulting fees 5% 10% 15% Discounted entries in each category of "The AIBs" Discounts on selected third-party events

Annual membership fees 2011-12 £1,395 - £2,895 £4,950 £9,950

Note corporate fees depend on size & turnover of member

Approximate value of additional benefits provided by premium memberships £6,000 £15,000

AIB membership category

Platinum Gold Corporate

Name of applicant organisation

Head office address (please provide postal address as well, if this is different)

Telephone

Fax

Website

Type of organisation (eg broadcaster, satellite operator)

Total company turnover in last financial year (please state currency)

Chief Executive (or equivalent - state title)

E-mail

Principal contact for AIB matters in your organisation (if not Chief Executive)

Name Job title

E-mail

AIB Annual Membership Fees 2013

Platinum £9,950

Gold £4,950

Corporate membership fees are based on company turnover, as per:

Up to £3million £1,395 £3m-£6m £1,895 £6m-£9m £2,395 £9m+ £2,895

We, the above-named organisation, hereby applies for membership of the Association for International Broadcasting (AIB) and agrees:i to abide by the terms of the AIB Constitution and all other rules and regulations made from time-to-time by the AIB

Executive Committee or any AIB General Meeting;ii to settle in full and within 30 days all invoices from the AIB Secretariat for subscriptions and all other payments due;iii that membership will come into effect after receipt of the subscription payment by the AIB;iv that membership will renew automatically on an annual basis, unless three months’ notice is given prior to the end of a

full year’s membership

Signature

Name

Position Date

E-mail

Company VAT number (for companies within the EU)

Return this application form to AIB, PO Box 141, Cranbrook, TN17 9AJ, United Kingdom; fax: +44 (0) 20 7993 8043

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 21

MEMBERSHIP APPLICATION FORM | AIB

22 | AIB GLOBAL REACH, GLOBAL MARKETING 2013

SAMPLE COMPANIES THAT AIB REACHESAIB’s print and electronic publications reach in excess of 26,000 people in the mediaindustry globally - AIB’s output is consumed in well over 160 countries.This listing is a small selection of the broadcasting companies, regulators and newmedia companies where there are subscribers - demonstrating the global reach of AIB

3SAT8TV MalaysiaA&E Television NetworksABCABC (AustralianBroadcasting Corporation)

ABC NewsABS CBN BroadcastingCorporation

ABU (Asia-PacificBroadcasting Union)

Abu Dhabi TVAETNAftonbladet TV7AKE LtdAl Alam News NetworkAl Aqariya TVAl Arabiya News ChannelAL JAZEERA ChannelAl Jazeera Children'sChannel

Al Jazeera DocumentaryChannel

Al Jazeera EnglishAl Jazeera Sport ChannelAljazeera Media TrainingCentre

Alliance AtlantisBroadcasting Inc

ANTENA 1Antenna TVA-ONE TVAPTNArabian Radio NetworkArabsatARDART Arab Radio & TelevisionARTEArts Channel New ZealandAsia Television LimitedAsian Food ChannelAsiaSatAssociated Press TelevisionNews (APTN)

ASTRO All Asia NetworksAustereoAustralia NetworkAustralian BroadcastingCorporation

AustralianCommunications & MediaAuthority

AVRO NetwerkB1 News Television RomaniaBalkan News CorporationBarwa MediaBayerischer RundfunkBBCBBC AmericaBBC NewsBBC RadioBBC WorldBBC World ServiceBBC Worldwide LtdBebo UKBETV SABFBSBloomberg AsiaBloomberg TelevisionBloomberg TV EuropeBNT - Bulgarian National

TelevisionBNT Bulgaria National TVBRFBritish Sky BroadcastingBroadcasting Agency ofMontenegro

Broadcasting Board ofGovernors

Broadcasting Commissionof Ireland

Broadcasting StandardsAuthority

BSkyBBT VisionBulgarian National RadioCadena Cope RadioCamerapixCanadian Television FundCanal +Canal France InternationalCanWest MediaWorksCaracol TV ColombiaCartoon Network EuropeCASBAACBCCBC Radio-CanadaCBS Channel 13, BuenosAires

Channel 4 TelevisionChannel Four News FinlandChannel Nine AustraliaChellomediaChina Radio InternationalCHUM Television LtdCirque Du SoleilCNBCCNBC AfricaCNBC ArabiyaCNBC Asia PacificCNBC TV18CNNCNN en EspanolCNN Hong KongCNN InternationalCommercial RadioAustralia

Cyprus Broadcasting CorpCzech Public TVCZECH RADIODanmarks RadioDAVID GmbHDepartment for Culture,Media and Sport

Deutsche WelleDirectvDiscovery Channel LatinAmerica

Discovery CommunicationsGermany

Discovery Communications Discovery Networks AsiaDiscovery Networks EuropeDiscovery Networks IndiaDisney Television FranceDK4Dori Media GroupDSF DeutschesSportFernsehen

DTH Television GroupRomania

Dubai Media City

DVL TV SA (Luxe TV)E.TVEBS (Korea EducationBroadcasting System)

EBUEesti RadioEesti TelevisionERT S.A.ESPNESPN Classic SportESPN InternationalESPN Star SportsEuroNewsEuropean CommissionEuropean Journalism CentreEurosportEurosport AsiaEurosport InternationalEurovision Americas IncEutelsatExtreme GroupFacebookFashion TVFiji TelevisionFive BroadcastingFox International ChannelsFrance

Fox News ChannelFox Sports InternationalFox Technology GroupFOXTEL ManagementFrance 2France 24France 3France 4FRANCE 5France TélévisionsFreemantle Media LimitedFrekvence 1, Evropa 2Fuji TelevisionFuture TelevisionFuture Television NetworkGlobeCast AsiaGlobeCast EuropeGoogleGrupo ClarinGrupo Televisa SAHallmark Channel, AsiaPacific

HBOHBO AsiaHBO Central EuropeHellas SatHessischer RundfunkHistory Channel GermanyHRTHum TVIBB (InternationalBroadcasting Bureau)

IBCINAInfront AsiaInmarsatINSI Institute for BroadcastingEconomics

IntelsatInternational Federation ofJournalists

ITNJoost

Jordan Radio & TelevisionCorporation

Kanal 5KBS(Korean BroadcastingSystem)

Kenya Broadcasting CorpKidsCo TVKorean Broadcasting SystemL1 Radio-TVLandesanstalt fuer MedienNordrhein-Westfalen

Latvian TVLatvijas RadioLBC LebanonLCILithuanian Radio and TVLNK TVLumiere TV LimitedM6 TelevisionMacquarie RadioMagyar RadioMagyar TelevisionMBC GroupMDA (Media DevelopmentAuthority of Singapore)

Media Corporation ofSingapore

Media Prima MalaysiaMediaCorp NewsMediacorp Pte LtdMediaCorp TechnologiesMediasetMedienanstalt Berlin-Brandenburg MABB

Mega ChannelMesse BerlinMicrosoft CorporationMiddle East BroadcastingNetworks, Inc

Mitteldeutscher Rundfunk-MDR

MiTV Corporation MalaysiaMKRTVMTV 3 FinlandMTV Arabia (Arab MediaGroup)

MTV GermanyMTV NetworksMTV Networks AsiaMTV Networks EuropeMTV Networks FranceMTV Networks InternationalMTV Networks LatinAmerica

MTV Networks NordicMTV News/TV NorgeMTV OyMultichoiceMunhwa BroadcastingCorporation

N24National GeographicChannel Asia

National GeographicChannel Europe

National GeographicChannels International

NBCNBC NewsNBC UniversalNDTV

Network TenNew Delhi TelevisionNew Skies SatellitesNew TV LebanonNHKNigerian Television AuthorityNine NetworkNokia CorporationNorddeutscher RundfunkNOVA TVNPRNRJ GroupNRKNRW Medien GmbHNTVn-TV GermanyOfcomOntario MediaDevelopment Corporation(OMDC)

Orbit CommunicationsORFPBS TVPhoenix InfoNewsPhoenix Satellite TVPINK TVPolish RadioPOLSAT TelevisionPolskie Radio SAPrasar BharatiPremierePRESS TVPricewaterhouseCoopersPro TvPro7 Sat 1 ProduktionProSiebenSat.1 Media AGQatar Radio and TV CorpRadio AustraliaRadio BelarusRadio BudapestRadio BulgariaRadio Canada InternationalRadio Farda Radio France InternationaleRadio Free Europe/RadioLiberty

Radio Korea InternationalRadio MirchiRadio Nacional de EspanaRadio Netherlands TrainingCentre

Radio Netherlands WorldwideRadio New ZealandRadio PragueRadio Republik IndonesiaRadio RomaniaRadio Slovakia InternationalRadio SwedenRadio Taiwan InternationalRadio VilniusRadiotelevisione ItalianaRadiotelvizija SlovenijaRAIRBB Rundfunk Berlin-Brandenburg

Realitatea TVRomanian NationalTelevision (TVR)

RTBFRTERTHK

RTL 9RTL GroupRTS Radiotelevizija SrbijeRTV Crne GoreRTV SloveniaRTVESaarländischer RundfunkSABCSahara TVSARFTSBS AustraliaSBS Belgium (VT4)SBS Broadcasting PrimaTV Romania

Seoul Broadcasting SystemSES AstraSeven NetworkShalimar TelevisionNetwork

Shanghai Media &Entertainment Group

Showtime/Gulf DTHSky ItaliaSky TV New ZealandSlovak RadioSlovak TVSony PicturesEntertainment Networks

Southern CrossBroadcasting

SSVCStar News IndiaSTAR TelevisionSveriges RadioSveriges TelevisionSW Radio AfricaTaj TV LtdTAM Media ResearchTelevision Broadcasts LtdTelevision New ZealandTelewizja PolskaTF1TG4Times Global BroadcastingCo Ltd

Times of India GroupTokyo Broadcasting SystemTurner EntertainmentNetworks Asia

TV 18 IndiaTV Asahi CorporationTV AztecaTV France InternationalTV PoloniaTV Romania InternationalTV TODAY TV2TV3TV3 DanmarkTV5TVNtwitterUNESCOUnited NationsVatican RadioViacom GermanyVIASAT Broadcasting UKLimited

VizrtVlaams Commissariaatvoor de Media

VMMa

AIB | REACH

AIB GLOBAL REACH, GLOBAL MARKETING 2013 | 23

KEY CONTACTS | AIB

AIB key personnel

Simon SpanswickChief Executive

Gunda CannonEditorial Director

THE ASSOCIATION FOR INTERNATIONAL BROADCASTINGPO BOX 141CRANBROOKTN17 9AJUNITED KINGDOM

T +44 (0) 20 7993 2557F +44 (0) 20 7993 8043

www.aib.org.uk

Making contactThe AIB head office is located to the south of London in a ruralpart of Kent. The postal address is shown below.All staff can be reached through e-mail: the convention we usefor all e-mail addresses is [email protected].

Roger StoneMarketing and Business Development

Edward WilkinsonBusiness DevelopmentExecutive

The Association for InternationalBroadcasting | AIB is a non-profit, non-government, industry association founded in1993 to represent, promote and assist itsmembers. It currently has a membership ofover 50 companies in 30 countries, includingmajor broadcasters serving audiences ofhundreds of millions of people each week.

www.aib.org.uk