A TRIBUTE TO THE RESIDENTIAL REAL ESTATE ...

November 24, 2008 • An Advertising Supplement to the Los Angeles Business Journal

This special advertising supplement did not involve the reporting or editing staff of the Los Angeles Business Journal.

A TRIBUTE TO THE RESIDENTIALREAL ESTATE COMMUNITY

LivingUrban

By ADAM CONTOS

WHAT should we make of the newsof a significant upswing in hous-ing activity in Southern Califor-

nia?Home sales have been increasing for sev-

eral months, not only here but in otheronce-hot markets that had collapsed in thelast few years: Florida, Arizona, Las Vegas.The AP-RE/MAX National Housing Reportshows that in the L.A. metro area – LosAngeles, Orange, Riverside, San Bernardinoand Ventura counties – sales of residencesin September were up 91.6 percent overSeptember 2007.

Simply put, a lot of homes are moving: atotal of 17,078 in September, preceded inAugust by 17,311 sales. The inventory ofunsold homes was down by nearly 19,000from August to September.

Of course, the flip side of this is thatprices are falling. The median price in thefive-county area for September was$295,000, down 36.6 percent from a yearago and nearly 5 percent just from the pre-vious month. Bargain-hunters are takingadvantage of the huge number of foreclosedhomes on the market, some of which areselling for half or less of what they wouldhave commanded only a few years ago.Lower-priced properties are selling very well;higher-end homes, not so well.

While declining property values areobviously painful for homeowners – espe-cially those who need to sell right now –it’s a necessary, if unfortunate, step towardthe normalization of the market.

The market won’t recover until fore-closed properties cease being a drag onprices. The National Association of REAL-TORS cautions that those who boughthomes in California, Florida and other hotmarkets in the peak years – 2004 and 2005– may have to wait five to seven years to seea full recovery.

Recent developments are good for buy-ers, and perhaps for communities as awhole. The idea that a well-paid officeworker in downtown L.A. would have tocommute several hours each way to be ableto afford a home was never appealing. Thefact that many U.S. cities were becoming sostratified – with only the super-rich or thevery poor living in them – was distressing.The potential arrest of those trends is a pos-itive development.

Housing is at its most affordable levelsince 2003. NAR says that the HousingAffordability Index as of October was 130,meaning a family earning the medianincome has 130 percent of the income nec-essary to qualify for a conventional 30-yearloan on a median-priced home. A year ago,that figure was 120.

When you add in the still-low interestrates, the recently enacted $7,500 federaltax credit for first-time buyers and the pre-election bailout designed to stabilize finan-cial markets, you have the foundation for arecovery.

Further, some banks are taking steps toslow down the flood of foreclosures.Nationwide, foreclosure activity declined 12

percent from August to September, accord-ing to RealtyTrac.com. Bank of America, ina settlement with attorneys general in 11states, including California, agreed to lowerinterest rates and forgive penalties on some400,000 loans it acquired with its purchaseof Countrywide Financial. J.P. MorganChase & Co. recently announced that itwould halt foreclosures for 90 days and takeother steps to aid 400,000 homeownerswith $70 billion in loans. Citigroup hasannounced a similar program.

The California Department of Corpora-tions reported that state-licensed lendershad modified more than 38,000 loans inthe third quarter – up 85 percent from thefirst quarter.

Fannie Mae and Freddie Mac rolled outplans earlier this month to modify mort-gages held by homeowners who are morethan 90 days behind on their payments.The action may aid 300,000 homeowners.

All this should help keep hundreds ofthousands of families in their homes and besomewhat effective in the short-term. Yet,while a full economic recovery certainlyrequires a stable housing market, thereverse is also true.

Perhaps the most troublesome aspect ofthe current economy is the failure to createjobs – unemployment nationwide stood ata 14-year high of 6.5 percent in October,with 1.2 million jobs lost through the first10 months of the year. Some economistssay the rate may hit 8.5 percent by the endof 2009 – and perhaps rise even higher inthe next year. The jobless rate in Californiawas at 7.7 percent early in November, andword out of Sacramento is that the unem-ployment insurance fund may go belly-upin the next year unless the state govern-ment takes action soon.

If the job situation improves, it would goa long way toward facilitating a rebound inhousing.

While the U.S. is clearly in a recession,we don’t know how long or how deep itwill be.

The incoming Obama administrationwants to institute a 10 percent mortgagetax credit for homeowners who don’titemize their taxes, as well as change bank-

ruptcy laws to allow judges to modifymortgages for at-risk homeowners. Obamahas also said that if Congress doesn’t passan economic stimulus package before Jan-uary, that will be his first priority upontaking office.

The NAR would also like to see:• A modification to the first-time buyer taxcredit that removes the repayment require-ment and expands it to repeat buyers of pri-mary residences.• A refocusing by the Federal HousingFinance Agency on restoring strength to themortgage-backed security market, whichNAR believes would lead to lower interestrates. The association’s analysis indicatesthat a reduction of only 1 percent in inter-est rates would result in 840,000 additionalhome sales nationwide, reducing unsoldinventory by as much as 20 percent.

“These changes would help stabilizehome values and the housing market,”said NAR President Richard Gaylord, withRE/MAX Real Estate Specialists in LongBeach.

A little historical perspective is nowcalled for. Over the last 30-plus years, hous-ing activity has always recovered in the yearfollowing a recession, ranging from a 35percent increase in existing-home salesfrom 1982 to 1983 to a 5.5 percent gainfrom 2001 to 2002.

Of course, making a similar predictionabout the current market is a fool’s errand.If the recession deepens and broadens, andunemployment rises even more, and thestock market continues to plunge, and con-sumer confidence remains low, we could bein for an even bumpier ride.

Still, the bottom line at this minute isthis: If I were a potential homebuyer orinvestor, I wouldn’t hesitate to contact arealtor, get my finances in order and jumpinto the housing market. The values are outthere and money is available for those withgood credit. Once we’re able to look back,the market we’re in now will likely look likethe opportunity of a lifetime.

Adam Contos is Vice President and RegionalDirector of RE/MAX California and Hawaii.

The Housing MarketDuring DifficultEconomic Times

22 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL NOVEMBER 24, 2008

Elyse Arbour Brentwood West Excellence in Marketing AwardFiora Aston Brentwood West Global Image Leader AwardGloria Blancett Santa Monica Wilshire Outstanding Mentor AwardJoan Bothast San Marino Real Estate Industry Leader AwardKate Bransfield Santa Monica Montana Excellence in Marketing AwardJoe Breckner Studio City Real Estate Industry Leader AwardLinda Chang San Marino Global Image Leader AwardCindy Chew Palos Verdes Beach Cities Community Service AwardLaurie Cohn Studio City Community Service AwardMichael Collins Beverly Hills East Community Service AwardRon de Salvo Beverly Hills North Global Image Leader AwardKeith Endow Westwood Community Service AwardMarlene Evans San Marino Community Service AwardValerie Fitzgerald Beverly Hills North Excellence in Marketing AwardMatt Fonda Studio City Global Image Leader AwardLisa Ginsberg Studio City Green Agent AwardKimberly Grant Brentwood West Community Service AwardPaul Grisanti Malibu East Real Estate Industry Leader AwardMadison Hildebrand Malibu West Excellence in Marketing AwardVera Hofer Santa Monica Montana Community Service AwardTammy Jerome Studio City Excellence in Marketing AwardSally Forster Jones Beverly Hills East Excellence in Marketing AwardDavid Kaptain Sunset Strip Excellence in Marketing AwardLinda May Beverly Hills North Community Service AwardKathy Mehringer Brentwood Real Estate Industry Leader AwardJade Mills Beverly Hills South Community Service AwardSherri Noel Brentwood Court Real Estate Industry Leader AwardCharles Pence Santa Monica Montana Excellence in Marketing Award

Green Agent AwardReal Estate Industry Leader Award

Joyce Rey Beverly Hills South Global Image Leader AwardChristine Rodgerson Malibu West Community Service AwardTregg Rustad Beverly Hills East Green Agent AwardCarole Schiffer Brentwood Court Community Service AwardMike Schwartz Santa Monica Wilshire Community Service Award

Outstanding Mentor AwardLinda Semon Santa Monica Wilshire Community Service AwardJanet Siderman Malibu West Green Agent AwardLydia Simon Brentwood/Malibu Real Estate Industry Leader AwardChrys Stamatis Brentwood West Real Estate Industry Leader AwardMarcia Taylor Beverly Hills East Community Service Award

Real Estate Industry LeaderMimi and Jon Torp Brentwood Court Green Agent AwardRandy Troup Brentwood West Outstanding Mentor AwardMary Beth Woods Brentwood West Real Estate Industry Leader AwardMichael Zemenick Studio City Outstanding Mentor Award

©2008 Coldwell Banker Real Estate LLC. Coldwell Banker®, Previews®, and Coldwell Banker Previews International® are registered trademarks licensed to Coldwell Banker Real Estate LLC. An Equal Opportunity Company. Equal Housing Opportunity. Owned And Operated By NRT LLC.

Proudly Salutes our Nominees for this year’sL O S A N G E L E S B U S I N E S S J O U R N A L

Residential Real Estate Awards

C O L D W E L L B A N K E R R E S I D E N T I A L B R O K E R A G E

www.californiamoves.com

NOVEMBER 24, 2008 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL 23


By BETTY GRAHAM

EVERYONE’S talking about it. The Southern Cal-ifornia housing market is the biggest conver-sation starter almost anywhere. Why? Sim-

ply put, housing is typically the most significantfinancial investment that a household makes,and the largest source of wealth for the averageAmerican. Despite the current economic down-turn, residential real estate in California has his-torically appreciated almost 12 percent annually,a much healthier return than typically found instock market investments. While the housingmarket does have its ups and downs, our popula-tion continues to grow, which reinforces demandfor housing that is limited in supply. Thus, thereis no doubt that it remains a solid, long-terminvestment strategy. In the short term, however,there are still a number of challenges that must beovercome for the market to get back on track.

Of course, the economy itself is the overridingfactor. The country is still facing rising unem-ployment, weak consumer confidence, and grossdomestic product (GDP) growth that’s belowpotential — not to mention the credit crunchwhich has left many buyers on the side lines.Still, inflation is coming in check; oil and foodprices are stabilizing, and predictions by the Cali-fornia Association of Realtors are indicating hopefor an overall improvement starting in the sec-ond half of 2009.

Already buyers seeking to take advantage of lowerprice points are dipping their toes back in the mar-ket. However, they are not the traditional buyers ofyesteryear. Not only have the buyers changed, butthe rules of the game have shifted as well.

Today’s buyers are reshaping the region’s resi-dential outlook for 2009. One set is a local resi-dent clearly looking to take advantage of today’sdynamics; another segment is coming from theinternational arena. As overseas buyers, they areable to see the long term future of our real estateand are looking to capitalize on the weak dollar;thus, they are anxious to invest in prime loca-tions that are considered prestigious markets. Ofcourse, this market also attracts the first timebuyers many of whom are dual income couplesthat were not anxious to sacrifice lifestyle for realestate. Now, because their dollars will allow themto buy into more house than in previous years,they’ll invest.

The “Opportunity” BuyerOf course, this market is a magnet for the

opportunistic buyer. In fact, during October,Coldwell Banker Residential Brokerage in GreaterLos Angeles saw more properties going intoescrow and closing than any previous month in2008. The trend shows that buyers are becomingmore comfortable with home prices and the sta-bility of the market. For those that see this as anopportunity to jump in, they’ll take the plunge.The California Association of Realtors predictsthat 2009 will bring a 12 percent increase in thenumber of homes and condos sold overall.

Many of these buyers are examining foreclo-sure purchases, which are predicted to peak inthe second quarter of 2009, then there will be arespite until a wave of alternative-A mortgage –those mortgages based on credit scores withoutproof of income or assets — resets in 2010.

Homeowners worried about their loans reset-ting may decide to sell before that happens, pro-viding opportunistic buyers with the chance topurchase homes for substantially less than in prioryears. Many of these buyers are seeking vacationor primary homes in areas that may have beenformerly out-of-reach to some, however, today – if

the buyer is able to secure financing or have cashon hand, — they’ll be able to move right in.

The International InvestorAs the jumping point to the Pacific Rim, a sig-

nificant demographic investing in U.S. real estatein Los Angeles is the overseas buyer, who recog-nizes the value of Southern California real estate,particularly in the luxury market. According tothe National Association of Realtors, foreigninvestors — many of whom pay for their homesin cash — may get a discount averaging 30 per-cent when they buy US property. As a result,international buyers are able to purchase luxuryhomes in the cache areas such as Bel Air, Brent-wood, Holmby Hills and Beverly Hills.

“There are only 6,900 lots in Beverly Hills, andthat’s not going to change,” said Beth Styne,branch manager of Coldwell Banker’s BeverlyHills South office. “Add that to the reputationthat Beverly Hills has internationally, and you’llfind high demand for a relatively low level ofinventory. Houses priced at $10 million and upwill not only maintain their values, they arelocated in the zip codes that have strong recogni-tion with foreign buyers. They want to buy inareas like Beverly Hills because everyone equatesit with luxury.”

But then, there is luxury, and there is ‘ultraluxury.’ The luxury housing segment is generallydivided into three tiers: $5 to $10 million, $10 to$20 million, and more than $20 million. Over-seas buyers are dominating the purchases madein the $5 to $10 million category because step-upbuyers, who have traditionally bought homes inthis range after selling an under $5 million prop-erty, are having difficulties due to new loan andcash reserve requirements.

“Cash is king with distressed properties, andthose who have cash are from foreign countries,”said Stan Ponte, president of Previews Internationalfor CB Hunt Kennedy in New York. “Here, interna-tional investors buy unsold luxury condos in bulk,which they’ll rent until the market turns around.In Los Angeles, foreign buyers purchase distressedluxury properties more for personal use.”

For properties under $10 million, agents arenot working with investors, but rather

“Individuals who are setting up businesses inLos Angeles and purchasing primary or sec-ondary residences so they can spend more timehere.” according to Linda May, an agent withColdwell Banker Beverly Hills North.

International buyers looking from Manhattanto Miami tend to come from Europe and theMiddle East, particularly Russia and Israel, whilethose interested in the West Coast are based inAsia. Los Angeles and New York have differentinventory types, but international buyers lookingmore at the proximity to their home countries.Still, Styne notes that her office has been work-

ing with an influx of Russianinvestors who have property inNew York, but are looking forvalue in Los Angeles.

“Price per square foot is over$1,000 in New York City,” shesaid. “Compared to that, LosAngeles offers some great value,where the same millions canbuy a much greater amount ofspace in locations that are rec-ognized all over the world.”

Los Angeles is a bargainwhen compared with most ofthe world’s largest and mostpopular vacation cities. Agentshave reported working with

buyers who have sold their properties in Parisand London to leverage those funds for largerhomes in sunny Southern California. With over650 locations in 47 countries and territories,Coldwell Banker has been using its network toconnect those international sellers with potentialproperties here.

“Local buyer interest still dominates the highend of the market, but lately I have worked withbuyers from the Middle East and Asia who recog-nize the opportunity this market presents andare looking for secondary homes for personal usethat will appreciate in value,” said Sally ForsterJones, an agent from Coldwell Banker’s BeverlyHills East office.

Not only do prices make buying a propertyabroad appealing to foreign buyers, some govern-ments have loosened restrictions on internation-al investments. For example, the Korean govern-ment recently raised the limit on investmentsoutside of Korea to $3 million. This opened thedoor for Koreans to invest in high end luxuryareas, such as Los Angeles.

“The Korean government has moderated itsregulation of foreign real estate purchases,” saidJun Park, an executive with Coldwell BankerRepublic of Korea. “Given Los Angeles has thelargest population of Koreans outside of Korea, itis a natural magnet for those who are looking forinvestment and personal-use homes. Many par-ents purchase properties for their children whoare studying at area universities, and then transi-tion the homes into rental opportunities aftergraduation.”

While the motivations of international buyersvary from person to person, those buyers will stillbe flocking to the United States through 2009, asexchange rates slowly recover.

The First-Time BuyerThe third demographic that has been impact-

ed by the current market is the first time buyer,who, as the market stabilizes, sees this as anexcellent time to jump in. According to the Cali-fornia Association of Realtors, the median priceof homes in California is down 40.9 percentyear-to-year, but its becoming apparent that themarket is already stabilizing. Open houses arebusy; buyers are submitting offers and morehomes are making it into escrow.

“Mortgage applications are up, and the appli-cants are coming in with a better knowledge dueto the market education of the last 12 to 15months,” said Jay Robertson, president of FirstCapital Mortgage.

For first time buyers, pending legislation,meant to change real estate financing practicesand stem the wave of foreclosures, will helpboost their confidence levels. In addition, gov-ernment incentives will continue to make 2009an ideal time to purchase a first home.

The Residential Market:What Will 2009 Bring?

-5%

0%

5%

10%

15%

20%

25%

5-Year Rate of Return on Median Price HomePurchased in Year Shown - Sold After 5 Years (California)

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

Source: California Association of Realtors

Annual Average: 11.7%

Continued on page 26

Equal opportunity employers. Each RE/MAX® office is independently owned and operated.© 2008 by RE/MAX International, Inc. All rights reserved. 081845 *Google Analytics

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By FRANK SYMONS

PURCHASING a home can be one of the mostimportant decisions a person faces in his orher lifetime. For many, it is perhaps the sin-

gle largest investment they will ever make and adeep emotional as well as financial commitment.Presenting its own set of issues to examine, sell-ing a distinctive home requires an understandingof the subtleties and complexities of a highly spe-cialized and ever-changing marketplace, and anagent with the capability of marketing that prop-erty to the broadest, most qualified audience pos-sible. In light of all of this, buyers and sellersalike of higher end properties must carefully con-sider several different factors when choosingtheir realtor in today’s real estate climate. Realestate is a constantly changing business withnew challenges to meet on a daily basis, and itcan be equally challenging for those in the mar-ketplace to select the right realtor to help themnavigate the market, whether finding a propertythat best fits their lifestyle or receiving the bestoffer on the home they are selling. So what canbuyers and sellers expect from their realtor in thecoming year, and what should they look for?

Someone who is in the luxury property marketshould work with an agent that is well informedon local and global market conditions, deliverstrue professional and personal service, and usestheir tools and resources to market properties tothe widest possible audience. Although marketsare local by nature, this audience of qualified buy-ers is increasingly national and even global, andtheir worldwide influence is certainly being felt inthe Los Angeles real estate market. Therefore, inorder to reach them, a seller must look to a com-pany with a truly international presence.

This is an area in which Sotheby’s Internation-al Realty can offer tremendous advantages. Notonly does a company with both local offices andinternational reach give exceptional exposure inthe seller’s market, but it is able to showcase theproperties in many of the high-end markets glob-ally. We feature our properties in proprietarypublications such as Sotheby’s Preview Magazine,which reaches some of the most influentialhouseholds in London, Paris, Hong Kong andmany more cities around the world. Publishedand distributed jointly with Sotheby’s auctionhouse in London, and mailed to Sotheby’sclients, Preview provides news and informationabout upcoming sales and notable collections aswell as editorial coverage of some of the compa-ny’s most distinctive homes.

Another advantage of working with an inter-national real estate company is that it can regu-larly reach out to international clients via adver-

tising luxury properties in key publications intheir marketplace, such as Europe, Asia, the Mid-dle East, and Russia. These ads, as well as linksfrom sites such as Prime Location in London,will help to drive potential clients to the realestate company’s website, where the seller’s list-ing is also featured. Furthermore, with officesstretching from Los Angeles to London, an inter-national company like Sotheby’s InternationalRealty can communicate property informationquickly to an established base of clients andagents. Additional exposure is provided throughnetwork of affiliated companies, comprised ofindependently owned firms in the United Statesand abroad. All of these elements combine toprovide maximum exposure for each listing,attracting interest for properties from far beyondthe seller’s local market.

With the world becoming more globalized, it iscommon for buyers and sellers to own multiplehomes. These buyers and sellers often seek aninternational brand that they are familiar with,which provides them with many more optionsthan just working with a local company. Seekingthe broadest exposure possible whether selling aproperty or looking to buy makes even more sensewhen one considers that there are no additionalcosts involved in working with such a brand.

On a more local level, it is important to workwith an agent who keeps the seller informed ofcurrent pricing within the market area. Thethoughtful creation of a Comparative MarketAnalysis by a qualified agent is an essential tooland provides the basis for setting a listing pricethat will attract a willing and able buyer in a rea-sonable amount of time in current market condi-tions. Naturally, if a seller wants to sell quickly,the asking price should be very near the marketvalue. A house that is priced correctly from thebeginning typically achieves the highest proceeds.

A buyer entering the marketplace in 2009 needs

to carefully look at the quality of a company’sagents and management. First, the buyer shouldunderstand the benefit of hiring an agent withstrong relationships within the brokerage commu-nity. These relationships help to leverage agentcooperation through negotiations and conflict res-olution. The best option for a buyer is to work witha company with a culture that fosters the develop-ment of agent relationships through career devel-opment programs, offering its agents the highestlevel of tools and materials, the latest technologyas well as a vast referral network of affiliates.

In addition, a buyer needs an agent who canthoughtfully guide the client through the shiftingmarketplace and help make sense of what dailyheadlines really mean in the real estate market asthe credit crisis and the downturn in the econo-my continue to take a toll. One of the more sub-stantial issues buyers have to contend with issometimes inaccurate or misleading media head-lines. A knowledgeable, informed real estate agentcan help the client to sort through some of thesestories and provide clients with reliable, accurateinformation. For example, both buyers and sellershave been left with the perception that there isno mortgage money currently available. Yet eventhough lenders have tightened the requirementsfor buyers to qualify for loans, and are oftenrequiring larger down payments, excellent creditand verification of employment, potentially mak-ing the process more difficult for a buyer, ade-quate mortgage money is indeed still obtainable.Agents need to inform buyers of the availabilityof mortgage money as well as manage theirexpectations since qualification is in fact morechallenging today than in previous years. It isimportant to choose a real estate company thatunderstands the impact that the choice of mort-gage provider has on the buying and selling expe-rience and has worked to identify strong localproviders that meet the company’s own highstandards of service and expertise. These speciallyselected preferred providers can often assist inidentifying and implementing the best financingsolution for even the most complex situation,and they have the resources and client servicefocus required to make the closing process assmooth and successful as possible.

At Sotheby’s International Realty, our outlookfor the future remains bright. As one of the mostinternationally recognized names in real estate,our company is well qualified to endure uncertaineconomic times and help buyers and sellers to facethe challenges of the current real estate market.

Frank Symons is Executive Vice President and ChiefOperating Officer, Western Region for Sotheby’s Inter-national Realty.

What Buyers Can Expect in2009’s Real Estate Market

Many first time buyers have been waiting onthe side lines for prices to go down. Since prices ofhomes in every range have been reduced, poten-tial buyers, who were discouraged a few years ago,may be able to afford their dream home in thenext year. In addition, the affordability index justdoubled to 48 percent, adding to the long list ofreasons now is the time to buy a first home.

“We recently closed escrow with a client whohad contacted us last year with what seemed anunrealistic request for our market—a propertyunder $100K with payments at $885 per month,”said Fran Hughes, branch manager of ColdwellBanker Sunset Strip. “It’s a great example of thebreadth of product that is in the LA market place

today that we haven’t seen for a decade.”

What’s Next?Southern California real estate will always be a hot

topic of conversation, no matter what the state of themarket may be. There is good news: In 2009, predic-tions are showing a market that will begin to stabi-lize. Foreign investors will continue to see this as aprimary investment location seeking the luxury mar-kets as their first choice; first time buyers will contin-ue to jump in while they find properties that fit theirfinancial goals; and the choices for the opportunitybuyer will slowly decrease. There is no doubt thatreal estate in Southern California will continue to bea solid investment as our mild climate, our interna-tional proximity and the Southern California lifestyleremain a draw for decades to come.

Betty Graham is presidentand COO of Coldwell BankerResidential Brokerage GreaterLos Angeles Company, a full-service real estate companybased in Los Angeles. Found-ed in 1906, the firm is one ofthe oldest and most presti-gious brokerage firms in thecountry. With a network ofmore than 4,000 agents in

Southern California, Coldwell Banker has a largerpool of active buyers than any other brokerage firm inthe area. For more information, visit www.californi-amoves.com.

Continued from page 24

Even though lenders have tightened

the requirements for buyers to

qualify for loans, and are often

requiring larger down payments,

excellent credit and verification of

employment, adequate mortgage

money is indeed still obtainable.

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Thanks and Congratulates our Experts Nominated for 2008 Residential Real Estate Awards

Marcy Braiker, Beverly Hills Brokerage

Bennett Carr, Beverly Hills Brokerage

Russ Filice, Sunset Strip Brokerage

Anthony Hitt, Santa Monica Brokerage

Roseanne Howard, Beverly Hills Brokerage

Richard Klug, Beverly Hills Brokerage

Brooke Knapp, Brentwood Brokerage

Drew Mandile, Brentwood Brokerage

Silva Mirzoian, Beverly Hills Brokerage

Steven Moritz, Brentwood Brokerage

Enzo Ricciardelli, Santa Monica Brokerage

Patricia Ruben, Los Feliz Brokerage

Betty Jo Tilley, Pacific Palisades Brokerage

A Renowned International BrandThroughout its storied history Sotheby’s auction house has earned a reputation for expertise in the valuation and sale of fine possessions. Sotheby’s International Realty maintains this distinguished reputation in real estate.

Just as Sotheby’s sells some of the world’s most precious objects at record prices, we have set price records with the sale of many noteworthy and spectacular homes.While record-setting sales and spectacular properties have contributed to the worldwide renown of the Sotheby’s name, it is the expertise and service we provide for which we are best known.

In a survey conducted by The Luxury Institute and published in its 2008 Luxury Brand Status Index, Sotheby’s International Realty was named the most prestigious real estate company by affluent Americans. Some of the qualities attributed to the firm included “high-end properties,” “great customer service” and an “excellent reputation.” The Luxury Institute is an independent and recognized resource for insight into high-end markets and consumers.

The Sotheby’s International Realty network represents exceptional properties in some of the world’s most unique locales.

sothebyshomes.com/socal | 9200 Sunset Boulevard, Suite 307, Los Angeles, CA 90069Sotheby’s International Realty, Inc. is owned and operated by NRT LLC. Sotheby’s International Realty® is a registered trademark.Monte Sainte-Victoire Seen from Laroute duTholonet used with permisssion.


WHEN The Roosevelt opened downtown onSeventh Street in 1927, the idea that theexquisite Beaux Arts building would one

day be a transportation oriented development(TOD) was absolutely inconceivable. But that isexactly the case as the building welcomes its firstresidents this month (November).

The Metro Rail hub station on Seventh andFlower streets is in the basement of the $150 mil-lion project, already being recognized as one of themost luxurious adaptively reused buildings down-town, according to several authorities.

Says Linda Dishman, executive director of theLos Angeles Conservancy, “This building has a dis-tinguished legacy and the developers have done amagnificent job of maintaining that heritage in thecourse of transforming the building from commer-cial to residential use.”

Noting that The Roosevelt was named a Los AngelesHistoric Cultural Monument in 1988, Dishman saysthe sensitive transformation of the building by KilleferFlammang Architects is also a tribute to the originalarchitects, Curlett and Beelman. She also reports thatthe developer is donating a facade easement to theConservancy, which prohibits any exterior changes tothe building without Conservancy approval.

Four-Star Residence“Besides aiming to create a four-star residence, wewere extremely concerned with all of the preserva-tion elements,” emphasized developer M. AaronYashouafar (pronounced Ya’ shoe afar), the 47-year-old CEO of Los Angeles-based Milbank Real Estate,which manages an $800 million portfolio of majorresidential and commercial properties between LosAngeles and New York.

Addressing the building’s live/work potential,Carol Schatz, president and CEO of the Central CityAssociation, says the building is an ideal venue forbusiness, professional and creative people whodesire to work at home and entertain clients in avery upscale environment.

“It’s only one of a handful of buildings in L.A.,”added Schatz, “where you can turn to a client after ameeting in your home and say, ‘Let’s go down tomy wine cellar for a bottle of syrah and up to therooftop lounge area to enjoy it.’”

The advent of The Roosevelt, according to theConservancy’s Dishman, “will make Seventh Streetone of the most desirable downtown addresses.”

Interestingly, commented developer Yashouafar,two of the architects who worked on the buildinghave purchased units in it.

Architects Become BuyersWhat impressed Karin Liljegren and Justin Patwin,of Killefer Flammang Architects, was the inherentbeauty and quality of the 16-story building.

“The dramatic arches and rusticated masonry areso captivating,” said Liljegren. “Not only have all ofthe exquisite original accoutrements been retainedand restored, but the developer’s insistence on pro-viding the highest quality of finish in the materialsand appliances (Bosch appliances, Bontempi cabi-nets, Sub-Zero Refrigerators and Kohler fixtures)speaks for itself,” noted Liljegren, a single motherwho will reside with her six-year-old son, Arik (cq).

The array of physical fitness facilities and the fabu-lous rooftop amenities are also extremely appealing,said the architect, whose son is very excited about liv-ing downtown and will attend The Pilgrim School.

To Patwin, who grew up and worked on the eastcoast, the building personifies the elegance of upscaleurban living with the convenience of transportationvirtually at one’s doorstep. Besides the Metro station,there’s a choice of buses and The Dash.

“From the minute you enter the historic lobby,” heenthusiastically says, “you feel like you are in an ele-gant bygone era. But when you go up to the state-of-the-art business conference area, you immediatelyknow you’re operating in a 21st century environment.”

Entering the lobby, distinguished by the originalbronze elevator doors and terrazzo floor, “one

immediately imagines a setting for a chamber musicquartet with an audience in tails and eveninggowns,” smiled Patwin.

“It’s this coalescence of underlying elegancewith a hip, contemporary ambience that makes TheRoosevelt so compelling,” says Liljegren.

Among the architectural challenges faced by thearchitects was gutting all of the floors to providesome 222 units in a mélange of 49 floor plans rang-ing in size from 850 to more than 2,800 square feet.Many of the townhouse-style lofts, she emphasized,enable a separation between living and sleeping areasalong with good air circulation and varying views.

“Just imagine the planning required to stack thebathrooms into the existing plumbing system andhaving to dodge the beams and columns,” addedLiljegren.

“Building a new structure is much easier,”quipped Patwin.

16 PenthousesAnother of the notable architectural modificationsin the one-time office building is the roof-top addi-tion of 16 penthouses, available in one, two, threeand four levels. Enhanced by city views, the pent-house units range from 1,250 to 2,700 square feet.

“The range of amenities and the desirable down-town location of The Roosevelt is virtuallyunmatched in the area,” emphasizes RandelleGreen, sales director.

The physical fitness center includes a potpourriof treadmills, muscle-building machines, weight-lift-ing equipment, sauna, hydro-therapy, tanning andmassage facilities. Among the lavish rooftop high-lights, added Green, are a pool, lounge area, cabanasfor private entertaining, an eight-foot-wide fire pitand a cascading water feature. There’s also a com-munity wine cellar with personal storage facilities.

This aura of luxury elegance is echoed in the 24-hour valet parking area, where a 60-foot linear foun-tain welcomes residents and their guests.

Plans also call for two white tablecloth restau-rants to flank the arcade entry on Seventh Street,plus a coffee shop and market, Green said.

The price for living in this enclave of luxury: loftsstart at $480,000 and penthouses range from $1.3million to $2.3 million.

The newest project unveiled by Milbank RealEstate, The Roosevelt reflects the standard of excel-lence the firm pursues in all of its enterprises, whichinclude the dazzling 300,000 square foot officebuilding, Figueroa Tower, at 660 Figueroa St. down-town; Encino Corporate Plaza in the San FernandoValley; and other major projects in Las Vegas,Phoenix, Houston, Oklahoma City and New York.

The Los Angeles-based firm, which has devel-oped or rehabilitated more than 10 million squarefeet of institutional-quality commercial buildingsand a mix of luxury to low-income residential pro-jects, espouses a full-service philosophy, acting asdeveloper, property manager and asset manager forits own properties and as an advisor to others.

“We have built a company of talented peoplewhich enables us to develop and manage highlydiverse projects. This versatility also makes it possi-

ble for us to sail in all kindsof economic weather,” saysYashouafar.

Milbank PropertiesBesides its Los Angeles hold-ings, the firm’s propertiesinclude:• Sky Las Vegas, a mixed-use47-floor tower on the LasVegas Strip, with three lev-els of retail and 44 floors ofluxury condominiums—thefirst and currently the onlyresidence on the Strip. • First National Center,Oklahoma City, a historic34-story, 990,000 square-

foot landmark in the heart of downtown.• Cielo Tower, Phoenix, a ground-up developmentplanned for two 36-story mixed-use condominiumbuildings plus retail, located midway between theCamelback Corridor and downtown.• Houston Collection Texas, 240,000 square-feet ofoffice space in three buildings in the Greenspointarea of Houston, and Northwest Commerce Center,a sleek 176,000 square-foot,10-story office buildingin the North Houston FM 1960 sub-market. • Bronx Collections, New York, comprised of 18multi-family buildings with 995 units.

Besides this array of projects, the 31-year-old firmhas numerous holdings consisting of both vacantland and developed properties throughout Califor-nia and Nevada. Among them: a mixed-use com-mercial development in North Las Vegas; an assem-blage of an entire community in South Las Vegas;the development of a mixed-use affordable housingproject in concert with the City of Los Angeles; andan office building and shopping center in Bakers-field. In addition, Milbank holds some esotericproperties including Gorda Springs (near Big Sur)and Needles (on the Colorado River), slated fordevelopment later this year.

“We have built a company of talented people,which enables us to develop and manage highlydiverse projects. This versatility makes it possible forus to sail in all kinds of economic weather, saysYashouafar, the company’s 47-year-old CEO, whoarrived here from Iran in 1977 with his parents.

Although a family-owned firm, Milbank hasstructured deals with private investors as joint ven-tures and expects to embark on similar enterpriseswith institutional investors in the near future.

“Milbank’s philosophy demands that it considerthe special circumstances of each investor’s goals—long-term, short-term, high or low risk—before theinvestment is made,” adds Yashouafar. “The firm’sdiverse portfolio and experience enables it to addressthe various needs of virtually all investor types.”

Milbank, which has 137 employees, attributes agreat deal of its success to its management systems,whereby virtually every major function—asset man-agement, land acquisition, leasing, property man-agement, legal and building maintenance—is han-dled by internal staff at all of its holdings.

Its departmentalized property management sys-tem calls for close corporate oversight of staffregional managers, which Milbank believes canremedy problems faster and more effectively thanoutside property managers.

All of these in-house services are now beingmade available to outside institutions as the firmhas geared up to work with pension funds andother investor groups in joint venture and/or con-sulting capacities.

“Our expertise is based on three decades of highlydiversified experience in a variety of U.S. markets andeconomic cycles,” Yashouafar says, then casually adds,“It’s a major factor in delivering what we promise.”

For more information, visit www.milbankRE.com.

THE ROOSEVELTREAL ESTATE PROFILE


A Coalescence of Underlying EleganceWith A Hip, Today Ambience

The rooftop pool at The Roosevelt, with Figueroa Tower at right.

By JOHN COTE

THE purchase of a home represents one ofthe largest single investments most con-sumers will ever make.

One of the surest ways that consumers can pro-tect their investment, and real estate agents canprotect their reputation is to obtain and review anatural and environmental hazards report. TheCalifornia courts have made real estate brokers,agents and sellers responsible to disclose materialfacts (situations that affect the value and desirabil-ity of a property) and to use “reasonable dili-gence” in the sources they rely on.

These reports reveal hazards you can’t see,ranging from earthquake faults to contaminatedsoils. And while invisible to the human eye, thesefactors could affect the material value of thehome, as well as the resident’s well being andfuture health.

Under California law, every real estate agentserves as an independent professional and advocatefor their client. In such capacity it is the responsi-bility of the agent to recommend the best companywhich can provide the most accurate report.

Recently, the U.S. Department of Housing AndUrban Development (HUD) determined that allNatural Hazard Disclosure companies be consideredand treated as real estate settlement services subjectto the federal Real Estate Settlement Procedures Act(RESPA). While this has done much to control thebusiness practices of NHD companies it has done lit-tle to set standards for the actual reports.

Natural hazards of one type or another existalmost everywhere. Today, more than 600 haz-

ards have been physically mapped by local, coun-ty, regional, state and federal agencies.

With the unregulated nature of the disclosurereport, and with so many variables, it’s not sur-prising that wide differences exist in the qualityof information, practices, and insurance coveragebeing offered in the market today. Some reportsfail to go beyond minimal state-mandatedrequirements and can miss key locally-mappedhazards and may not be comprehensive or theymay even contain inaccurate information.

In California, the Natural Hazard DisclosureStatement (NHDS) requires that sellers or sellers’agents disclose statewide hazards of potentialconcern to real estate buyers. California alsolegally requires a number of other governmental-ly mapped items that are not listed on the NHDS(industrial use zone, military ordnance zones,

Mello-Roos, special tax assessment districts, air-port vicinity, conservation commission jurisdic-tions, and agricultural activity). All these hazardsand many others will always appear in a PropertyI.D. natural hazard disclosure report.

Across California many homeowners have dis-covered too late that their home is in or near anenvironmentally contaminated area that can takemany years to clean up. Some of these potentialenvironmental hazards include asbestos, lead-based paint, leaking underground storage tanks,toxic mold and radon gas. In any transaction—and especially home purchases—residential realestate agents and their brokers must do every-thing they can to avoid negative consequences.

Natural hazards and environmental contami-nation cannot always be corrected, but properlyinformed homebuyers will have no cause ofaction for filing a lawsuit or look to their agent orreal estate broker for recourse when they havereceived full disclosure before the close of escrow.

John Cote is Regional Vice Pres-ident of Property I.D., thelargest natural and environ-mental hazard disclosure com-pany in the country. The com-pany is one the national leadersin the development of Geo-graphic Information Systems, atechnology used to pinpoint theproximity of all requisitemapped Federal, State, andLocal hazards to commercialand residential real property.

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“ T H E R O B C L A R K ”

C O N D O M I N I U M S I N L O S A N G E L E S


Full Disclosure in ResidentialHome Sales – It’s the Law

COMMUNITYSERVICE AWARD

BROOKE KNAPP

SOTHEBY’SINTERNATIONALREALTY

Brooke Knapp, a Sotheby’sInternational Realtor, is oneof the most accomplishedindividuals in the world ofLos Angeles business, letalone one of the mostremarkable real estateagents. Brooke has had anongoing string of signifi-cant success selling some ofthe most prestigious proper-ties in Los Angeles County.

Overcoming a fear offlying by breaking speedrecords as a pilot, BrookeKnapp never ceases to tack-le challenges head-on. Shehas similarly chosen totackle many of our soci-ety’s challenges head-onthrough a lengthy list ofphilanthropic activities.

Brooke is involved in anumber of charitable andcivic causes, including serv-ing on the board of direc-tors for Town Hall, andparticipation with theUCLA People Animal Con-nection (focused on train-ing therapy dogs for visitsto hospital patients), MapleCounseling Center,Women for Women Inter-national, Avon Walk forBreast Cancer, WomenAgainst Gun Violence, SunMaid Kennel Club Scholar-ship Fund, Rotary Interna-tional Foundation, BeverlyHills Rotary Club CharityFund, Delta Society, Opera-tion Smile and theWomen’s Foundation ofCalifornia. For all that shedoes for the communityshe serves, Brooke Knapp iswithout a doubt deservingof the Los Angeles BusinessJournal’s Residential RealEstate Community ServiceAward for 2008!

EXCELLENCE INMARKETING AWARD

VALERIE FITZGERALD

COLDWELL BANKERRESIDENTIALBROKERAGE

Over the last fifteen years,Valerie Fitzgerald has risento the top of the real estateworld by single-handedlybuilding a multi-milliondollar real estate businessfrom the ground up, estab-lishing her own charityfoundation and speaking tothousands of people aroundthe country at numerousreal estate business conven-tions. Among her manyskills, it is Valerie’s innova-tive marketing strategiesthat help to keep her in theforefront and ahead of oth-ers in her industry.

Online, Valerie is anactive member of morethan 3 dozen social net-working sites and over 30national and internationalreal estate sites. Throughsocial networking, blog-ging, and having a strongweb presence for her busi-ness, Valerie is able toextend her marketingreach and provide expertcontent while promotingher inventory worldwidewith the click of a button.Her Real Estate Today(RET), a weekly marketingnewsletter sent via email toan extensive database, pro-vides readers with currentreal estate news.

In 2006 an editor fromSimon and Schuster sawValerie being interviewedon a talk show aboutinspiring women. After see-ing her speak, the editorcontacted Valerie andasked her to write a book.Two years later “Heart andSold” was born. It is a nar-rative book, told throughValerie’s voice, of lessonsand stories of how to raisea baby while building amillion dollar business.“Heart and Sold” will bereleased in March 2009and published by Simonand Schuster. Whether it’sthe printed page or theweb page, Valerie is a mar-keter extraordinaire!

GLOBAL IMAGELEADER AWARD

JOYCE REY

COLDWELL BANKERRESIDENTIALBROKERAGE

In today’s global real estateeconomy, any successfulagent understands thatbuyers and sellers maycome from around the cor-ner or across an ocean.What separates one fromthe next is the agent’s abili-ty to consistently commu-nicate their unique valueacross many cultures andmediums in order to gener-ate leads and close sales.Joyce Rey has eloquentlycommunicated two mes-sages to the world for thepast 30 years – “Los Ange-les is a glamorous place tolive” and “Joyce Rey is theresource and authority forestate sales.”

The building of her pres-tige image has paid off —Joyce has consistentlyranked in the top 1% ofColdwell Banker Interna-tional for over 15 years!Recently, she expanded herteam to include a specialistin multi-family and com-mercial real estate to accom-modate the many foreignbuyers who view LA as anexcellent long term invest-ment. As Executive Directorof the luxury division ofColdwell Banker PreviewsInternational, Joyce is glob-ally recognized as the LosAngeles expert on estatesales. She has traveledworldwide to representColdwell Banker and in thelast 18 months alone hasspoken to industry groupsin New York, Paris andDublin.

In addition to her pro-fessional commitments, sheactively serves on over 10community organizationsand has been an activist forthe Democratic Party for 30years. Joyce Rey is a legendin LA’s local industry and amore than worthy firstrecipient of the GlobalImage Leader Award!

GREEN AGENTAWARD

ANTHONY HITT

SOTHEBY’SINTERNATIONALREALTY

Anthony Hitt from theSanta Monica Brokerage ofSotheby’s International isthe epitome of an environ-mentally conscious personand Realtor. Long beforemost were “going green,”Anthony began a focusedeffort to decrease the wasteand carbon footprint creat-ed in his real estate prac-tice. To learn more abouthow he could makechanges in his business,and how he could use hisknowledge to provide addi-tional value to his clients,Anthony became one ofthe first EcoBrokers in LosAngeles, with access toadditional energy and envi-ronmental informationand tools that help himprovide added value to hisreal estate transactions.

He can address “green”home certification pro-grams like EnergyStar Qual-ified Homes, energy effi-ciency, and environmen-tally sensitive design and isalso versed in issues thatcan arise in some realestate transactions, such asmold, radon, and poorindoor air quality. His “vir-tually paperless” office is amajor accomplishment inthe industry. Most of hisoffers and transactionalpaperwork is now handleddigitally with paperlessfaxes, email and electronicsignatures. At closing, hisclients receive pertinentdocuments on a CD. Whenpaper is still required,Anthony spends more touse paper made with 100%post consumer waste.

He also eliminated theneed for brochure boxesby working with the textmessaging industry to cre-ate a solution that allowspotential buyers to text forinformation and photoson his listings. The service,RE411 is now used by realestate agents nationwide.For these reasons andmore, Anthony is present-ed with this year’s GreenAgent Award.

OUTSTANDINGMENTOR AWARD

SHERI FEJERAN

RE/MAXMARQUEEPARTNERS INC.

Sheri Fejeran is a managerin the Manhattan Beachoffice of RE/MAX MarqueePartners. She has beeninvolved in the mentoringprogram for new agents,she is the Realtor thatother agents seek out forquestions, and she plansand instructs educationalprograms for the companythroughout the year.Amazingly, despite all hergenerosity with her timehelping others, she is con-sistently one of the topproducing agents for thecompany as well!

Last year she was award-ed the coveted Educator ofthe Year for the companyand previously was awardedthe Founder’s Award for herinspiration and loyalty toRE/MAX. Sheri has takenher leadership and mentor-ing skills to the next levelby seeking out and beingelected President Elect 2009for the South Bay Associa-tion of Realtors and hasbeen a CAR director for thepast 5 years serving onMembership, Risk Manage-ment and Professional Stan-dards committees.

There is no one whobetter exhibits the fact thatshe cares deeply for theother agents in the compa-ny and at the Associationlevel. She inspires agents todo their best and is alwaysthere to listen and encour-age. Sheri consistentlymotivates in new andinnovative ways. Sheteaches with encourage-ment and excitement andis always challengingagents to reach to thinkoutside of the box. Sheri isa great role model and aRealtor that others seek toemulate. Sheri Fejeran isgenuinely deserving of theOutstanding MentorAward!

REAL ESTATE INDUSTRYLEADER AWARD

STEVE GODDARD

RE/MAXMARQUEEPARTNERS INC.

There are very few whoknow more about the indus-try and the Realtor commu-nity than Steve Goddard ofRE/MAX! His commitmentis unparalleled by his com-munity and real estate expe-rience, yet he approacheseach transaction with a calmand grace that are his trade-mark. In the real estateworld, he is an active mem-ber and past president of theSouth Bay Association ofRealtors in 1993, presidentof the local CRS chapter in1999, Reciprocal Director forMexico for NAR in 1998 andis President-Elect 2009 forthe California Association ofRealtors. He has also been adirector for CAR and NARand is also a manager for theManhattan Beach office ofRE/MAX Marquee Partners.

He always makes him-self available to Realtorsthat have questions or con-cerns and uses his pastexperiences and his knowl-edge to assist them in theircareers. Also, there is likelyno one that holds moredesignations that SteveGoddard. He holds theABR, CRS, CIPS, CEI, CRP,GRI, LTG, PMN and SRESdesignations.

His civic, communityand charitable activitiesinclude being an advisoryboard member for the Sal-vation Army, a member ofthe local Chamber of Com-merce, Chairman of Chil-dren’s Miracle Network anda pre-real estate career ofmany years in the military.He also manages to stayconsistently on the top pro-ducer list for RE/MAX andis a RE/MAX Hall of Famemember as well as recipientof numerous other produc-tion awards throughout hiscareer. A leader in hisindustry and in life, SteveGoddard is the winner ofthis year’s Real EstateIndustry Leader Award.

ResidentialReal Estate

Awards 2008 Honorees30 AN ADVERTISING SUPPLEMENT TO THE LOS ANGELES BUSINESS JOURNAL NOVEMBER 24, 2008

Alphabetically listed throughout the pages ofthis special supplement are this year’s nomi-nees. Congratulations to each of you for set-ting an example in the field of residentialreal estate!

ROSEMARY ALLISONCENTURY 21 AMERICA

Rosemary Allison hassold real estate in theConejo Valley since1975 and has been thetop selling Century 21agent in Ventura Coun-ty since the early1990’s. In 2003 Rose-mary was the top C-21

agent in the USA (out of over 100,000agents)! Not only has her career excelledin real estate, she has also carved a pathof leadership in the realm of communityinvolvement. Rosemary is an electedmember of the Santa Rosa Valley Munici-pal Advisory Council which she helpedform from working to better the commu-nity. She has been instrumental in engag-ing the residents in political action andawareness. Rosemary has been a BrownieLeader, PTA mom, and active in commu-nity related activities. Rosemary’s beliefthat quality public schools have a pro-found impact on the lives of childrenand communities has driven her tobecome part of a school unificationmovement in her region.

MELISSA ALTTELES PROPERTIES

Keeping the interests ofher clients as herbarometer, Melissa Althas established anexemplary reputationwith clients and col-leagues after more than18 years in Westsidereal estate. Consistently

ranked in the top tier of real estate agentsin Los Angeles, she brings a deep under-standing of the marketplace, an apprecia-tion for fine design, and a solution ori-ented approach to every transaction –from the beaches in Santa Monica to theHollywood Hills. Prior to joining TelesProperties, Melissa was a member ofColdwell Banker’s Top 100 agents inSouthern California. Four of those yearsshe was a member of their Society ofExcellence. A long time supporter ofHabitat for Humanity, a portion of everysale is earmarked for this wonderful orga-nization, helping families to realize theirdream of home ownership.

ELYSE ARBOURCOLDWELL BANKERRESIDENTIAL BROKERAGE

A top-to-bottom mar-keter, Elyse Arbourmakes sure that everyaspect of a sale or pur-chase is done with ahigh level of quality.Elyse does everythingfirst class for all of herlistings. From mailers,

color flyers, lunches, and multiple open

houses, it is all done with a level of qualitythat those aware of Elyse’s work havecome to expect. Her open houses are mer-chandised like no other – with every con-ceivable piece of information about thearea, the home, statistics, food and more.With Elyse, every home is an event!

FIORA ASTONCOLDWELL BANKERRESIDENTIAL BROKERAGE

Fiora Aston is a consum-mate professional in theworld of real estate andis often turned to foradvice from colleaguesand clients alike.Originally from Iran,Fiora is truly interna-tional. She promotes

her properties to international agents andcompanies and set up the “global mar-keters group” in her Coldwell BankerBrentwood office. Global-minded, Fioraeven helped one of her contacts set up afranchise in Uruguay!

MINA BHARADWARE/MAX BEACH CITIES REALTY

Mina Bharadwa is con-stantly busy with herown business; however,she selflessly providesothers with her timeand knowledge to fur-ther their careers in realestate, help avoidmishaps or simply pro-

vide encouragement. She provides in-depth guidance not only as a mentor but acoach, surrogate office manager and dearfriend to her colleagues.Throughout the years Mina has beenacknowledged for her stellar sales volumeor highest commissions paid for themonth, YTD or year. And through all ofthis, Mina has continued to guide andmentor other agents who might be con-sidered her competition. Mina deals in thecurrency of life giving, giving of one’s self.

GLORIA BLANCETTCOLDWELL BANKERRESIDENTIAL BROKERAGE

Gloria Blancett serves asthe Branch TrainingDirector for ColdwellBanker’s Santa Monicaoffice on Wilshire Blvd.In this role, she consis-tently holds educationaland coaching sessionsthat are attended by

new talent and seasoned agents alike. Her dedication to the industry and herpeers has been recognized by her clientsand colleagues over the years and hasearned her a reputation of the highestlevel of knowledge and the willingness toshare it. She has a proven track record anda consistent high level of service and pro-duction. She is known as a great mentorand has developed the careers of manyagents over the years.

SARAH BLANCHARDTELES PROPERTIES

Languages, education,appreciation of art,music, architecture andopen land were amongstthe passions that leadSarah Blanchard intothe world of art and auc-tion, followed by timein the entertainment

world and now for the past four years intothe business which beautifully combinesall her interests – real estate. Sarah’s diverse client-focused career and herknowledge of business, architecture and thevisual arts enable her to discover what isspecial about a property and to negotiatewith confidence and integrity. She appreci-ates her discriminating clientele and pro-vides them with exceptional personal ser-vice. Sarah has supported many local muse-ums and charities including My Friend’sPlace for Homeless Children and Teenagers,Union Rescue Mission, Mastermedia Inter-national, and the Los Angeles CountyMuseum of Art (LACMA).

JOAN BOTHASTCOLDWELL BANKERRESIDENTIAL BROKERAGE

A Past President andDirector of the PasadenaFoothill Association ofRealtors (PFAR), JoanBothast was also PastChairman of Orienta-tion & Instruction (forfive years) of PFAR,bringing in numerous

members. She has also been Director ofCAR for eight years, and Chairperson ofthe 16th Region of CAR, representing fiveboards of the San Gabriel Valley. Joan is constantly attending real estateseminars to further her education. Herreputation with her clients and fellow bro-kers is that she has absolutely the highestlevel of ethical and moral standards.Among the numerous people she hasbrought into the business is her son LeeBothast.

MARCY BRAIKERSOTHEBY’SINTERNATIONAL REALTY

Throughout her careerof over 25 years in realestate, Marcy has repre-sented a diverse clien-tele which includescelebrities, foreign dig-nitaries, and young pro-fessionals. Born in LosAngeles, she has exten-

sive knowledge of the history and specialcharacteristics of various Westside com-munities. She gives 100% of effort andexpertise to each transaction to fulfill thespecific needs of her clients. Marcy is a member of the local boards ofRealtors as well as the multiple listing andinternet services. Referrals from satisfiedclients and other agents are a significantpart of her business. Her professionalism,compassion and expertise are recognizedin the community at large.

KATE BRANSFIELDCOLDWELL BANKERRESIDENTIAL BROKERAGE

Kate began her realestate career with Cold-well Banker CommercialBrokerage in the early1980’s. From there shedeveloped her residen-tial skills, launching asuccessful sales career in1990. Her background

includes administrative experience and avast client base. She has earned the respectand accolades of her industry peers andclients alike. Her marketing efforts extendfar beyond the norm. From her state of theart website to local target marketing, shehas become a well-known force in theSanta Monica marketplace she serves. Sheis consistent and unwavering in her mar-keting efforts, providing internationalexposure with an emphasis on local exper-tise. Her spirit in the office environmentexemplifies her dedication and high stan-dards of ethics and professionalism.

JOSEPH BRECKNERCOLDWELL BANKERRESIDENTIAL BROKERAGE

Joe Breckner is the topleader in his office thisyear and has been inthe Top Five for manyyears. A true profession-al, his business rangesfrom condos to man-sions. He is now listingand selling an average

of 5-10 REO’s per month. Joe recently decided that he wanted toraise his family out of the “Big City” envi-ronment and moved to the beach com-munity of Oxnard. He commutes almost60 miles when he is in his office in StudioCity – yet his business is up this year! Joehas always networked with many peopleof many paths and his repeat business isthe result of referrals by almost 95%.

BENNETT CARRSOTHEBY’SINTERNATIONAL REALTY

Bennett Carr is widelyrecognized for hisexceptional marketingof properties. His nameis synonymous withstunning homes in theSunset Strip. He joinedSotheby’s InternationalRealty after realizing

that more clients were coming from theInternational marketplace. Wanting tocapitalize on Sotheby’s global presence,Bennett embraced true global networking. After networking domestically in key loca-tions, he recently embarked on a worldnetworking tour, making stops, amongother places, Hong Kong, Japan, Moscow,Greece and London, meeting with strate-gic partners in the Sotheby’s real estateand auction divisions. His finger is trulyon the pulse of the International buyer,gaining an understanding of their motiva-tions, concerns and temperament in thistime of financial market volatility.


ResidentialReal Estate

Awards 2008 Nominees

continued on page 32

ERNIE CARSWELLTELES PROPERTIES

With wide experiencespanning 17 years in Bev-erly Hills and a prior sixyears in New York andDallas, Ernie Carswell hasachieved success duringthree prior industrydownturns, beginningwith the oil and bank-

ruptcy crisis of the early 80’s in Texas, thenthe 1987 Black Monday crisis in Manhattan,and early 90’s price slump in L.A. His careerstability during all market cycles is largelydue to an excellent client and industry peerservice record. A repeat recipient of theSociety of Excellence Award, he formed theCarswell Collection team that remained atthe top tier for seven-figure production sixconsecutive years while at Coldwell Banker.Ernie is now a Founding Partner in the newBeverly Hills firm, Teles Properties.

DAVID CASKEYSHOREWOOD REALTORS

David Caskey deliversprofessionalism in theoffice, supports an inter-active team environmentand guides anyone withquestions or concernswith attentive answers.Taking a light approachto business, he does not

take himself too seriously but treats his list-ings with serious attention. He is alwayshappy to provide good and bad anecdotesto the office group and is always sharingadvice when needed. His generous spirit isin full effect both in and out of the office.Beyond supporting his coworkers andclients’ needs, Dave is also always support-ing non-profit work of local charities andevents in his community. He goes aboveand beyond what is asked of him and offershelp even when he is not approached.

LINDA CHANGCOLDWELL BANKERRESIDENTIAL BROKERAGE

Linda Chang has been aconsistent Top Producersince 1979. She exem-plifies the true realestate professional thatso many strive to emu-late. Her clients are likethe United Nations, inthat they come from all

reaches of the globe. She has worked withclients from nearly every continent.Her accolades come not only from Cold-well Banker agents but also from her com-petitors. Realtors applaud her efforts, pro-fessionalism, responsiveness and problemsolving. Linda is very involved in her com-munity both as a philanthropist and as aleader. She is the consummate entrepre-neur, using marketing techniques, assis-tants and negotiating skills to give herclients the best representation. She alsohas two successful sons in the business.

CINDY CHEWCOLDWELL BANKERRESIDENTIAL BROKERAGE

Over 15 years and beyond her outstandingwork in the real estate field, Cindy Chewhas worked tirelessly in her efforts to sup-port Harbor Interfaith Services, which is a

non-profit organization providing food,shelter, childcare, transitional housing andother supportive services to the homelessand working poor, primarily single moth-ers with children. The main goal is to getthe family back into the mainstream forthemselves and their children.

She has served on theboard of directors forover six years, oftenintroducing HarborInterfaith Services to thereal estate communityalong with the commu-nity in general. Dona-tions to HIS through her

have included food and money. She alsosupported her community through Nation-al Charity League (a mother/daughter orga-nization). At Coldwell Banker, Cindy hasbeen responsible for donation collections,partnering the agency with buyers/sellersonce their escrow has closed and she alwaysspeaks of the agency introducing and bring-ing awareness to the community.

RAJU CHHABRIASHOREWOOD REALTORS

For the past fewdecades, Raju has rapid-ly grown his businessunder SHOREWOODREALTORS INC. Special-izing in estate sales, newconstruction, and devel-opment, Raju has out-performed the industry

benchmarks consistently. To his peers and employees, Raju is muchmore than a Broker, he is an Entrepreneur.He has participated in many ventures bothactively and passively and is always look-ing to close bigger deals. In this turbulentmarket, Raju has been adding staff andclosing more transactions than ever. He ispoised to close approximately $200M insales this year alone!

JOE CILICSOTHEBY’SINTERNATIONAL REALTY

Joe Cilic was legal coun-cil to Sotheby’s Interna-tional Realty for sevenyears prior to becominga Realtor himself. Hejoined the Beverly Hillsoffice and after less thantwo years was promotedto Assistant Manager

and then Manager. He is among the mostinformed managers in the business and isup to date in changes in standards andlegal matters.Also dedicated to his community, Joe is onthe board of Kipp Academy, which is oneof the most successful charter schools inLos Angeles. He raises funds for the schooland helps with real estate issues.

MORENA COHANSHOREWOOD REALTORS

Morena Cohan, licensedsince 1986, joinedSHOREWOOD REAL-TORS in 1988. She devel-oped the company’s“relocation division” in1991, serving local cor-porations with execu-tive-level moves. Recog-

nizing that the relocating employee and

family have unique and sensitive needs, shetrains a team of relocation experts twice ayear on latest trends and best practices.Morena is the company’s representative toEmployee Relocation Council, Leading RealEstate Companies of the World networkand she is a member of Relocation Direc-tor’s Council, representing SHOREWOODREALTORS on an international level. Out-side of SHOREWOOD REALTORS, Morenais involved as an executive board memberof the Richardson Middle School PTSAwhere she is the Chairperson of the Adven-tures in Art program. She also sits on theboard of Torrance Adventures in Art as Pro-ject Selection Co-Chair.

LAURIE COHNCOLDWELL BANKERRESIDENTIAL BROKERAGE

Not only is Laurie Cohna professional and high-ly respected Realtor withColdwell Banker and inthe industry, she hasfought tirelessly for thepast several years tohelp save “Studio CityGolf and Tennis” from

redevelopment. The issue has caught theattention and pulled on the heartstrings ofmany Studio City residents ever since theproject was proposed.Laurie has selflessly and passionately madethis project her personal mission. She hasbeen actively involved with the StudioCity Resident’s Association, the Chamberof Commerce and local politicians in thiscrusade. In addition, she has brought edu-cation, solutions and awareness to theaverage resident, explaining in layperson’sterms what this proposed redevelopmentcould mean to the community.

MICHAEL COLLINSCOLDWELL BANKERRESIDENTIAL BROKERAGE

Michael Collins wasraised in LA and hasbeen a significant con-tributor to the commu-nity while consistentlybeing a top producing,award winning Realtor.He has successfully men-tored many currently

successful agents. As a long time member ofthe CB Community Foundation, he has anautomatic contribution deducted fromevery escrow to benefit the Foundation. His community involvement includes theLA Gay & Lesbian Center, AIDS Project LA,MOCA Contemporaries, Bill Foundation,which is an animal rescue group, and Life-Works Mentoring where he is on theBoard which raises money and donatestime for gay youth. He has taken the timeto become a “Green Certified” Realtor andhas spearheaded the successful office recy-cling program.

ALEX DAVISHILTON & HYLAND, INC.

At 26 years old, AlexDavis has become oneof the most influentialplayers in real estateunder the age of 30.Alex has never been oneto rely on usual salesand marketing methodsof real estate. He strives

to remove the ‘business as usual’ attitudeand approach in a bold, ambitious - evendaring - fashion. Alex has always pushedthe boundaries of what Realtors canaccomplish for their clients. He knows theone thing that separates good from excel-lent is the level of service a client receives.From innovative coffee table books tobuilding a whole campaign around a build-ing yet to be designed, his approach isnever formulaic but always, consistentlywell executed. His goal is to change theindustry’s landscape through marketingand experiential design. With fully interac-tive websites, thought-provoking brochuresand acclaimed advertisements, Alex Davishas raised the bar higher for other topagents, who, in turn, have imitated Alex’sstyle and strategies.

RON DE SALVOCOLDWELL BANKERRESIDENTIAL BROKERAGE

Known for having sold many of the mostsuperior estates in Los Angeles, Ron deSalvo’s most remarkable attribute is his loy-alty and devotion to those nearest to him.Ron’s Generosity of Spirit is displayed in hischaritable contributions. He has raised $2.5million for various AIDS and children’scharities, including A Place Called Home, aSouth Central after-school retreat for chil-dren. Professionally, he is known for hisability to assist other agents in the accuratepricing of their properties. Ron has beenable to blend his business, aesthetic andcreative sensibilities and garner an excep-tional reputation for excellence in negotiat-ing and marketing the world’s most notableproperties. His international client baseaffords him the opportunity to representproperties worldwide. He is frequentlycalled on by his California clients to consultwith them across the globe relative to theirEuropean, Caribbean, Middle Eastern andAsian homes.

MICHAEL DILSAVERDICKSON PODLEY REALTORS

Michael Dilsaver is thetop producer at DicksonPodley and has been aconsistent top producerin the Los Angeles com-munity. A knowledge-able agent in everyaspect, Michael workswith high standards and

integrity and markets himself via PasadenaMagazine, Homes & Land, Shopping forReal Estate, Los Angeles Times, PasadenaStar News, Wall Street Journal and DupontRegistry. Michael does an outstanding job of keep-ing in contact with clients by way ofphone calls, mailers, gifts and dinners. Aconsummate marketer, he always does anoutstanding marketing job of his listingswith professional photography and cus-tom marketing brochures.

KEITH ENDOWCOLDWELL BANKERRESIDENTIAL BROKERAGE

Keith Endow’s accomplishments as a realestate agent are measured each year as aTop Producer in the Westside ColdwellBanker office. His business is successful dueto his strong referral base and dedication tohis clients. His personal style is a major fac-tor in his business and personal life. Keithbelieves in living a full and purposeful life,


NOMINEES (continued)

enjoying his family and community is alarge part of his daily joy.

You can find Keith everyWednesday at lunchtime delivering “Mealson Wheels.” This is suchan important part of hislife that anyone thatknows Keith knows thatthis comes first. Keithhad the pleasure of

being recognized by the “Meals on Wheels”organization last year as one of theirlongest committed volunteers. His commit-ment to “Meals on Wheels” and “Doingthe Right Thing” has made him a mentorto his peers and helped build his respectedreputation which he has clearly earned.

MARLENE EVANSCOLDWELL BANKERRESIDENTIAL BROKERAGE

Marlene Evans’ name issynonymous with com-munity service. She is atireless giver of moneyand time. A role modelof behavior in her officeand community, heractivities include: CarverElementary School PTA,

Huntington Middle School Volunteer, cur-rent President of the National CharityLeague, San Marino Chapter. She served asa Girl Scout Leader from 1993 – 2003,received Distinguished AchievementAwards from CB, and is Chair of the SocialActivities Committee and past Secretary &Director for the Pasadena Board. She alsocurrently serves as Social & Fund RaisingChair for her office.

RUSS FILICE SOTHEBY’SINTERNATIONAL REALTY

Russ Filice started his realestate career in SiliconValley and within his firstyear he rose to becomeone of the top agents inthat region. He has aBachelor’s Degree inAccounting and Finance.In 2001 he left Northern

California and joined Sotheby’s InternationalRealty at their Sunset Strip office. He pur-chased a unit at the famous Sierra Towers andlike his career in Silicon Valley, he became theRealtor of choice for the high-end clients ofSierra Towers and has been consistently beenthe highest producer in dollar sales for Sothe-by’s International Realty. He recently closedone of the highest sales in Beverly Hills andfor Sotheby’s Realty – a $49,000,000 estate inthe flats of Beverly Hills.

MATT FONDACOLDWELL BANKERRESIDENTIAL BROKERAGE

Matt Fonda is a consis-tent top producer main-taining top award levelsyear after year. Over thelast five years he hasfocused much of hisresources and ownmoney into global mar-keting of properties such

as Costa Rica, Panama, France and Mexico.He personally travels to each property pro-viding professional photography and per-sonal testimony. These properties are then

promoted on his international websitesand airline, global and estate magazines.He is innovative with internet searchengines for global exposure. He target mar-kets to the rich, famous and interested viaemail lists he has acquired and his personalcontacts of these international buyers. Hehas mastered matching international buy-ers from country to country by his trade-mark international “invitation only” pri-vate cocktail events. From condos to cas-tles, he understands buyers do come fromglobal networking.

SALLY FORSTER JONESCOLDWELL BANKERRESIDENTIAL BROKERAGE

Sally Forster Jones createscomprehensive custommarketing for each of herlistings. Sally stays atopthe real estate market bymarketing her listings toprospective buyersthrough her professionalnetwork and the greater

brokerage community, direct mail, editorialcoverage, exclusive events, print advertising,and now the most critical—online market-ing. With the future of real estate marketingmoving to online advertising, all of Sally’slistings receive maximum internet exposureby way of custom property websites and asfeatured listings on top real estate websites,multiple listing services and Sallyforster-jones.com. Sally also regularly producesonline newsletters and broadcast emails fea-turing her listings and open houses. Thisbroad range of channels enables the entirebrokerage community as well as Sally’s per-sonal database of prospective buyers to easi-ly view and obtain extensive informationon her listings.

LISA GINSBERGCOLDWELL BANKERRESIDENTIAL BROKERAGE

Lisa Ginsberg is an Eco-specialist at ColdwellBanker Studio City rank-ing among the top 15%of agents thus far in ‘08.She is proactively devel-oping relationships withinnovative constructiondevelopment firms and

architects that focus on sustainable livingand eco-friendly lifestyles. Her marketingcampaign focuses on educating the publicin her geographic area on minimizing ahome’s carbon foot printing and enhancingneighborhood awareness on living a com-plete green lifestyle. Lisa has dedicated herpersonal and professional life to reducingthe effects of global warming through herconstant efforts in educating and mobiliz-ing her friends, colleagues and clients tobecome more involved in saving our plan-et. Her efforts are not about the commis-sion, it’s about saving the “Living Earth.”

GARY GOLDHILTON & HYLAND, INC.

Throughout the past three decades, GaryGold’s stellar marketing initiatives havehelped establish him as one of the premiernames in luxury Los Angeles real estate. Heis interviewed extensively on television andin print, and has been featured regularly inthe media. Gary’s career has thrivedthrough market shifts and economic

downturns. He boasts asolid and successfulresale business, as wellas marketing and salesof luxury developments.Gary credits much ofhis marketing success tohis training and experi-ence as a screenwriter

and stand-up comedian. As a screenwriter,Gary became accustomed to reaching peo-ple through stories, and still uses a story-based marketing approach to connectwith his audience. While doing stand-upcomedy, he learned to connect to hisaudience within a few seconds, and hismarketing approach is very much thesame. His messaging is clever, quick, rele-vant and emotional.

KIMBERLY GRANTCOLDWELL BANKERRESIDENTIAL BROKERAGE

Kimberly Grant is a realestate agent at ColdwellBaker Residential Broker-age, and while that is her“day job,” she has chosento fill her life with addi-tional work that benefitsthe people of her localcommunity. She volun-

teers at local Kenter Canyon school, whereshe started first science club; she volunteersfor Amo’re, an organization that buildshomes in Mexico for the poor; she works onthe runaway hotline for runaway kids; shevolunteers at the juvenile probation depart-ment for kids under 16; and she supportsChildren of the Night, an organization thathelps keep children off the streets.

ROBIN GREENBERGPRUDENTIAL CALIFORNIA REALTY

Giving back to thecommunity is RobinGreenberg’s drivingforce. Robin has beenPresident of the Rosco-mare Valley Homeown-er’s Association threetimes, a Director of theBel Air Beverly Crest

Neighborhood Council since 2008, aDirector of the Hillside Federation in2007, a Director of the Jewish FederationCouncil since 2006, Vice President of theGuardians of the Jewish Home of theAging since 2004, co-chairperson of theReal Estate and Construction Division ofUnited Jewish Federation in l998, aPatron of the Moriah Society of theAmerican Jewish University since 2006,and a volunteer at A Place Called Homein 200l. Robin has served as Treasurer ofthe Beverly Hills Greater Los AngelesAssociation of REALTORS since 2007, as aDirector of The California Association ofREALTORS since 2006, a Presiding Officerof the Professional Standards Committeeof the Beverly Hills Greater Los AngelesAssociation of REALTORS since 2005, amember of the Compliance Committee ofthe Combined Los Angeles Westside Mul-tiple Listing Service since 2000, a memberof the Affordable Housing Committee ofthe Greater Los Angeles Association ofREALTORS in 2002 and a member of theGrievance Committee of the Beverly HillsGreater Los Angeles Association of REAL-TORS in 2002.

PAUL GRISANTICOLDWELL BANKERRESIDENTIAL BROKERAGE

Paul Grisanti, SaraGrisanti, and ScottCameron have over 35years of combined expe-rience working withbuyers and sellers of realestate in the city of Mal-ibu. During their careersthey have successfully

closed over 400 escrows in Malibu. Pauland Sara are assistant managers of the Mal-ibuColdwell Banker office. Paul Grisanti isthe Land Director of the Malibu ColdwellBanker office. Paul currently serves as thePresident of the Malibu Kiwanis Club andthe Malibu City Councel recently appoint-ed Paul a position on the Malibu PublicWorks Commission. Paul served as direc-tor of the Chamber of Commerce andcampaigned for Malibu City Council in1991 and 1992. Paul’s first hand knowl-edge of government regulations concern-ing building, remodeling, and permit reg-ulations is invaluable to his clientele.

MADISON HILDEBRANDCOLDWELL BANKERRESIDENTIAL BROKERAGE

Madison Hildebrand isachieving extraordinarygoals in record-breakingtime. Hildebrand, star ofBravo’s hit reality series“Million Dollar Listing,”is Malibu’s most wantedreal estate mogul. Overthe past 30 months, he

has sold over 80 million dollars in realestate, earning him the self-proclaimedtitle “King of Malibu” and has been recog-nized in the top 2% of agents in the Cold-well Banker International family as well asrecently earning the title of “Top Produc-ing New Agent” at the Coldwell BankerMalibu West Office. In addition to starringon “Million Dollar Listing,” Madison isalso known for his involvement in com-munity service organizations such asbeing the Vice President of Malibu’s GreenMachine Project, an organization toimprove Malibu’s aesthetic beauty.

VERA HOFERCOLDWELL BANKERRESIDENTIAL BROKERAGE

Vera Hofer has been areal estate professionalfor over 20 years. Herenergy, spirit, profes-sionalism, enthusiasm,focus, optimism andattention to detail bene-fits her clients and alsoher colleagues and the

community she serves. Her generosity ofspirit is exemplified in her dedication tochildren in need as well as to organiza-tions that benefit the homeless. Vera hasbeen unwavering in her participation andinvolvement with the Ocean Park Com-munity Center, and has served on theColdwell Banker Community FoundationBoard of Directors. In this capacity, sheorganizes such events as the annual WhiteElephant Auction which has raisedupwards of $10,000 annually for SantaMonica charitable organizations in need.


NOMINEES


CHARLES HORWITZRE/MAX WESTSIDE PROPERTIES

Charles Horwitz has beena consistent producer forRE/MAX since 1996,being part of the presti-gious RE/MAX Hall ofFame and a past Plat-inum club, 100% cluband Executive Clubmember. He has been a

consistent cheerleader for RE/MAX, a part ofthe mentoring program and an overall sup-porter of real estate as a whole. In the past hehas even employed homeless people as hisassistants to help them get a leg up. Charlesis also extremely active in the Rancho Parkand West Los Angeles community, servingon the Westside Neighborhood Council(WNC) as the school liaison seat (as well asmany committees) while also serving onthe board of directors with the West ofWestwood HOA. Charles also is active withOverland school as a member of Friends ofOverland (FOO), the fundraising arm ofthe school and is the chair for the Neigh-borhood Outreach Committee.

ROSANNE HOWARDSOTHEBY’SINTERNATIONAL REALTY

With more than 25years of experience as areal estate broker exclu-sive to the Los Angelesmarket, RosanneHoward has consistentlybeen a top producingagent whose accom-plishments go well

beyond her sales numbers. Rosanne hasserved as a Director and as President ofBeverly Hills/Greater Los Angeles Associa-tion of REALTORS, she has been a NARDirector and spearheaded a majorfundraising effort for Habitat for Humani-ty in addition to her other charitable con-tributions. Rosanne was honored as Real-tor of the Year in 2005, by the BeverlyHills/Greater Los Angeles Association ofREALTORS. Rosanne’s ethics and dedica-tion to her clients are unparalleled, whichserves as the basis for her remarkable suc-cess with repeat and referral business.

BOB JENKINSPRUDENTIAL CALIFORNIA REALTY

Bob Jenkins is a consci-entious Realtor who iswell respected in thecommunity. He is nowthe President of the LaMirada Community Ser-vices Foundation and isalso active in the com-munity with the La

Mirada Chamber of Commerce and inaddition he provides free real estate con-sultation twice a month for seniors.Jenkins has been in the field of real estatefor over 32 years and has worked all overSouthern California. He received an awardfor Innovation from the city of La MiradaVolunteer’s in Action in 2002. In 2006,Bob and his wife Jeanette were given theLifetime Achievement Award for Volun-teers in Action for the City of La Mirada.He and his wife have also donated over$50,000 to charities in the passed fewyears such as the American Cancer Society,City of Hope and SPLASH, the new Aquat-ic Center of La Mirada, plus others.

TAMMY JEROMECOLDWELL BANKERRESIDENTIAL BROKERAGE

Tammy Jerome has beena sales associate for over25 years. She began hercareer at Fred Sands andcontinued with Cold-well Banker Studio Cityduring the 1999 merger.She knows the value ofbig brands and weaves

her personal brand in perfect harmony tomaximize her exposure. She has been thesingle Top Producing Agent for the StudioCity office since 1988, either units or grosscommissions and often both. A championmarketer, Tammy utilizes mass mailings,TV and paper media, bus benches, shop-ping carts, networking events and internet.She mastered the internet as an entrepre-neur in the field before most agents orcompanies knew the power behind it – andcontinues to be the first in the know andmarketed on popular sites.

EDWARD KAMINSKYSHOREWOOD REALTORS

Ed Kaminsky believes ininvesting both time &funds into the latestinnovations & tech-nologies that supportnot only a mass marketawareness of his inven-tory, but of his brandingas well. Ed is always

approached by new companies seekingagents to try and support new products.Listings are cobranded through three realestate companies owned by Ed. Ed participates in weekly networkingmeetings with other top local & nationalagents to share buyer & listing informa-tion. Ed has been instrumental in drivingsales in a sagging market and is recognizedby his peers for innovative strategies, skill-ful negotiations, and informed marketing. Ed is always willing to share marketingtips to his peer group in order to supportthe local market. He consistently hosts inhouse training sessions, brainstormingmeetings, and prospecting groups withagents from all over the state. Ed has creat-ed the only Athlete to Athlete listing por-tal on his website and is currently develop-ing a ground breaking athlete “MLS”which will launch at the end of 2008.

DAVID KAPTAINCOLDWELL BANKERRESIDENTIAL BROKERAGE

For nearly 10 years,David Kaptain, an agentat Coldwell Banker’sSunset Strip location hasbeen putting his time,energy, writing prowess,keen artistic sense andheart into marketingand promoting an agent

brand and property listings. The interest-ing thing – neither the agent brand, northe listings are his own. Though Davidhimself is a licensed agent, he has spentthe past 10 years diligently taking care ofKirk Frieden’s business, image, and clients.Take a drive down Sunset Blvd in Holly-wood and you will see some of Kirk’s busbenches – logo and design created andperfected by David. In an industry thatcan be cutthroat and often times can lure

individual agents towards self-servingbehavior, David is both unique and inspi-rational. He embodies what a real estateAgent should be all about – SERVICE:Doing what is absolutely best for clientsand the people that you work with.

RICHARD KLUGSOTHEBY’SINTERNATIONAL REALTY

Richard Klug is an extremely gifted sales-man with a sophisticated businessapproach to selling real estate. He hasmore than 30 years of real estate experi-ence. He specializes in high-end residentialproperties throughout Los Angeles, Bever-ly Hills, the Sunset Strip, Los Feliz, andWest Hollywood. He is highly regarded byhis sizeable client base. Balanced with con-sistent success as an agent, Richard is also

a generous supporter ofmany charities includ-ing Citizens Commis-sion on Human Rights,Narcanon, Van NessRecovery Home, A PlaceCalled Home, Dana Far-ber Cancer Institute, SayNo To Drugs and KIPP.

In addition to Richard’s generous giving,he has opened his home to host events forthe benefit of a number of worthy causes.

SHIRLEY KNUTHDICKSON PODLEY REALTORS

Shirley Knuth strives tobe a wonderful Realtorin every way. Alwayspleasant and consistentand providing outstand-ing service to herclients, Shirley also pos-sesses the highest levelof ethical and moral

standards as promoted by C.A.R, N.A.Rand the D.R.E. A deep believer in training,she also commits herself to expanding herknowledge at every opportunity. Sheattends all offered seminars, classes, train-ing and bag lunch forums. She networkswell and is involved in many communityactivities. She most recently recruited herdaughter to the profession and worksclosely with her. She sustains exceptionallevels of customer service, influence andgood will, ultimately acting as an examplefor others in the real estate arena.

BRADLEY KORBRE/MAX IN ACTION

Brad Korb has been inreal estate for 29 years inthe Burbank area. Helives in the city with hiswife, and this is where histwo children have grownup. Korb is dedicated tothe community, and tohis clients. He has earned

the designations of Corporate RelocationProfessional (CRP), Certified Residential Spe-cialist (CRS), E-Pro, NRBA, and Five Star Pro-fessional (REO Manager). Brad is a memberof the Burbank Chamber of Commerce, andserves on the Magnolia Park P-Bid Commit-tee and the Magnolia Park CommunityDevelopment Committee. Korb has receivedhonors of the Diamond Club (Top RE/MAXAward), the RE/MAX Circle of LegendsAward (Highest Achievement for a RE/MAXAgent), and has been published in a numberof books on real estate. Brad is also the mas-

termind behind the Burbank Bulletin, whichhas been arriving in Burbank mailboxessince May of 2003.

CHARLOTTE LAWSPRUDENTIAL CALIFORNIA REALTY

Charlotte Laws, Ph.D.has been a successfulRealtor for over 20 yearsand devotes an enor-mous amount of time tocommunity service. Shereceives no compensa-tion for any of her vol-unteer activities. Char-

lotte was the recipient of the 2006 LosAngeles Animal Humanitarian Award andhas devoted thousands of hours duringthe past 16 years to two not-for-profitorganizations: the Los Angeles Directors ofAnimal Welfare (DAW) and the League forEarth and Animal Protection (LEAP).Charlotte was recently elected to her thirdterm on the Greater Valley Glen Council,where she chairs the Government RelationsCommittee and serves on the Public SafetyCommittee. Charlotte writes policy, reviewsmotions proposed by the LA City Council,helps with community events, evaluatesland use proposals, attends meetings, andmore. Charlotte served as an LA Commis-sioner in 2006 – 2007 (appointed by MayorVillaraigosa for the 912 Commission) andshe currently serves as the South ValleyRegional Representative for the Los AngelesNeighborhood Council Coalition.

ALEX LOMBARDOKELLER WILLIAMS REALTY

Specializing in contem-porary luxury homes,The Sunset Team is co-ledby Alex Lombardo and isknown for its innovativemarketing, out of the boxthinking and designexpertise. This avant-garde, real estate bou-

tique has consistently remained at the top ofits field even amidst economic uncertaintyand fluctuating market conditions. The Sun-set Team vigorously promotes each andevery property on its roster and takes pridein distinguishing its clients’ properties fromthe pack through a combination of hardwork, ingenuity and unparalleled marketexpertise. This smart combination hasallowed this 7-member team to excel despiteinsecurity in the market at large.

DREW MANDILESOTHEBY’S INTERNATIONAL REALTY

Drew Mandile has beenan active member of thereal estate community forover 35 years and hasrepresented some of thefinest estates in Los Ange-les. Drew is credited asthe source of news innumerous publications

discussing the Los Angeles real estate market.In addition to being a top producing realestate broker, Drew participates in a num-ber of civic and charitable causes, whichinclude service on the boards of the Bever-ly Hills Rotary Club and The Maple Coun-seling Center and participation and/orcontributions to St. Joseph’s Center, Oper-ation Smile, Jewish Big Brothers & Big Sis-ters, Southern California Golden Retriever



Rescue, KIPP L.A. Prep, Heal the Bay, Uni-versity of Colorado Foundation, IndianaUniversity Foundation, Vista Del Mar, theSpecial Olympics, Santa Monica ParrishCommunity and Lupus Los Angeles.

LINDA MAYCOLDWELL BANKERRESIDENTIAL BROKERAGE

In the world of exclu-sive properties, LosAngeles Realtor LindaMay possesses that spe-cial combination ofintegrity, market savvyand a passion for designand architecture. Withmore than 25 years of

experience, Linda May and her team arecommitted to understanding the needs oftheir clients while providing exceptionalcustomer care, individualized marketingstrategies and a unique understanding ofthe residential real estate market place.As passionate about art and music as she isabout the world of real estate and design,Linda is a Charter Founder of the Museumof Contemporary Art (MOCA), a patron ofthe L.A. Opera, and a member of the L.A.County Museum of Art’s Modern andContemporary Art Council. Within thelocal community she has served as a boardmember and recently Board Chair ofAviva Family and Child Services, a schooland residential treatment center for at-riskteenage girls and serves 350 families eachyear with their Community Mental HealthServices.

KATHY MEHRINGERCOLDWELL BANKERRESIDENTIAL BROKERAGE

Kathy Mehringer workstirelessly as a member ofCAR and NAR. She hasworked on the formscommittees, has anacute understanding ofcontracts, commits her-self to continual knowl-edge and expansion of

her industry understanding of the com-plexities and training and education ofher peers. Aside from her dedication to herfield and the mentorship of others, Kathymaintains her status as one of the verybest in the profession. She has workedwith the DRE, is the head of ColdwellBanker Residential Brokerage’s Risk Man-agement department, continually recruitsindividuals to job fairs, and is a shiningexample of a Realtor who others shouldstrive to emulate.

DIANNE MERRYLPRUDENTIAL CALIFORNIA REALTY

During this past yearalone, Dianne Merrylhas served on the Boardof Directors of TheCharitable Foundation,an Agent CommunityOutreach of PrudentialCalifornia Realty, andhelped raised over

$6000 for hurricane victims post-Katrina,headed up the Encino Prudential officesteering committee, served as a member ofthe Green Team, which promotes aware-ness about ecology, co-chaired “The EliteMeet,” a highly selective professionalgroup of top real estate agents, been a

member of the Encino Community Coun-cil and a volunteer for New Leash on LifeAnimal Rescue. Dianne contributes hertime and more importantly her passion toall of these organizations. She truly caresand is willing to demonstrate this throughher sharing concern and energy. Mean-while, she holds the prestigious PrudentialLegends Award having attained the level ofChairman’s Circle, and has earned the des-ignation of a Luxury Properties Specialist.

JADE MILLSCOLDWELL BANKERRESIDENTIAL BROKERAGE

Jade Mills is a mother offour, a grandmother oftwo, and a tireless work-er for numerous charita-ble organizations as wellas on behalf of the Cityof Beverly Hills. Addi-tionally, Jade promotesthe growth, health and

well being of the people and fellow agentsaround her while being a consistent topproducer with Coldwell Banker. Jade con-tinually ranks in the top 10 nationally andinternationally for Coldwell Banker. Shedoes all of this with a smile on her face,and grace in her heart. Her high moral andethical standards make her stand out inthe field of residential real estate as a gen-uine leader and inspiration.

SILVA MIRZOIANSOTHEBY’SINTERNATIONAL REALTY

As a young divorcedmother of two on herown, Silva Mirzoianobtained a real estatelicense over 20 yearsago and has sincebecome one of the moreinspirational successstories in the business.

She was a top producer numerous timeswith Fred Sands before becoming an asso-ciate manager. When Fred sold his compa-ny, Silva joined Sotheby’s InternationalRealty. Silva set up The Helping Hand over10 years ago to assist women and childrenduring times of need such as cases ofabuse, runaways and battered seniors,adults and children. Silva is also a certified“Green” agent and developer. She is cur-rently building an environmentally friend-ly estate on Sunset in Bel Air. Through heractions, Silva is an exemplary model of anactive real estate leader.

SUSAN MONUSCOLDWELL BANKERRESIDENTIAL BROKERAGE

Susan Monus is a lead-ing Los Angeles realestate professional andentrepreneur specializ-ing in Malibu RealEstate. Her strategicthinking abilities andmarketing creativityhave consistently bro-

ken new ground. Her marketing strategiesfrequently have been emulated by herpeers. In her professional and civicendeavors, she is praised as “a magnet”whose integrity, knowledge, and compas-sion inspire trust and teamwork. Through-out her real estate career, clients consis-tently have hailed her unrivaled knowl-

edge of Malibu real estate, unparalleledstandards of service, dedication to build-ing enduring relationships, and pioneer-ing and cutting edge marketing creativityand excellence. She has ranked in the Top1% of all 119,000 Coldwell Banker agentsworldwide, and has been honored yearlyas one of the Top 100 salespeople forColdwell Banker in Southern California.

STEVEN MORITZSOTHEBY’SINTERNATIONAL REALTY

Steven Moritz has beena real estate agent forover 15 years, hasreceived many industryawards and annualrecognition for his salesperformance. He hasconsistently been amember of the Califor-

nia top 100 agents and been among thetop 1% of California agents since 1992.But, awards aside, Steven has a true pas-sion for real estate and helping peoplefind a home of their dreams, whether it istheir first home, moving to a larger homeor a newcomer to the Westside. He truly cares about his clients beinghappy with their decision to buy or sell,working in the client’s best interest and byestablishing trust. The thrill of the clientbeing satisfied with their entire transac-tion is the real reward. This is why most ofhis business is generated from satisfiedreferrals. He also has extensive knowledgeand is always willing to go out of his wayto give referrals for any home improve-ment or maintenance person.

CRYSTAL NARRAMOREDICKSON PODLEY REALTORS

Crystal Narramore hasbeen in real estate foronly five years, but hasalready become an out-standing role model andmentor in the business.Crystal is consistent inher practices and sys-tems. She willingly

shares with others her techniques of suc-cess. She is always in Dickson Podley’soffice top ten in production and was #1 in2006! She is a certified mentor with Buffiniand Company to teach the 100 Days toGreatness class, after which she hasinspired several of Dickson Podley’s agentsgo through the program. She continues tocare for these individuals and they respecther. She is always willing to help newagents adapt into the business and will helpmentor whenever needed.

KAREN NATIONTELES PROPERTIES

With several years ofexperience and a per-sonal mandate for greenpractices, Karen Nationis a ‘natural’ at protect-ing your investment aswell as your environ-ment! Consistentlyranking among the top

7% of salespeople nationwide, she’s earnedawards, appeared in magazines, and inter-viewed in the news as a valued real estateprofessional. But it’s her passion for theocean and adventure that fuels an interestnot only in where people live, but also in

how they live. Karen’s desire to build bet-ter quality, healthier, and energy-efficienthomes led her to become a Certified GreenBuilding Professional and licensed EcoBro-ker. An active member of the SurfriderFoundation and Build It Green, Karen is anadvocate for her community. In additionto sharing her knowledge and passion withclients, she also shares with the communi-ty at large through her website and blog.

SHERRI NOELCOLDWELL BANKERRESIDENTIAL BROKERAGE

Sherri Noel has onlybeen in the business ofreal estate for five years,but she has taken to it asif it is her calling. A trueself-starter, she learnedto market herself andher properties and fig-ured out the quickest

way to reach her goal of getting clients topdollar within the shortest amount of time.She conducts her job professionally, whilemaking it fun for all those involved. She isa master negotiator and knows how tomarket herself and her properties well. Shehas achieved a remarkable amount of suc-cess in a very short time.

LEO NORDINE NORDINE REALTORS

Leo Nordine was thefirst agent in the worldto join “1% For thePlanet,” and convincedthem to add a real estatecategory to their site toencourage more agentsto join. Leo is activelyinvolved in political

pursuits on behalf of the environment, asevidenced by his website which has manylinks to sites about the environment, glob-al warming, green houses, electric cars andDemocracy Now. Leo drives a Prius with IH8 XON plates. In 21 years of doing ahuge volume of business, he’s never dri-ven a “fancy” gas guzzler car. He and hisemployees work out of his guesthouse.Offers are sent through an e-fax, so theycan be saved without being printed andhe’s working towards a paperless office.And his pro-earth strategies are contagious– his employees are encouraged to ridebikes to work (three do), and his field repalso drives a Prius.

CHARLES PENCECOLDWELL BANKERRESIDENTIAL BROKERAGE

Charles Pence hasserved on the Westsidefor over 30 years. He isconsistently in the top1% of all real estateagents nationwide, gar-nering various ColdwellBanker awards such asthe Top 100, Interna-

tional Presidents’ Elite and Society ofExcellence awards. Most recently he andhis teammates earned the #2 Team Awardin Greater Los Angeles (out of over 2,700sales professionals) and the #4 Team Inter-nationally. He consistently shares hisknowledge and high level of ethics withhis peers and colleagues, and has becomeknown as one of the most highly ethicaland successful agents in the market. He is


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dedicated to green living and has beenselected to market some very prominent“green” developments in Santa Monica.

GEORGE PENNERDEASY/PENNER&PARTNERS

George Penner, found-ing partner ofdeasy/penner&partners,brings a significant back-ground in advertising tothe agency, allowinghim to approach the realestate business with amore sophisticated and

strategic approach. His business and mar-keting acumen are prized commodities atdeasy/penner & partners. Under George’sskillful guidance, deasy/penner defies theconventional, utilizing unique, brandedmarketing materials (such as circular signsbearing their slogan, “Home as Art”), part-nering with other design-minded compa-nies and hosting upscale “tastemaker”events in their properties. He strives to findhis clients homes that will enrich andenhance their daily lives. He championsthe preservation of historic properties andis an active supporter of The National Trustfor Historic Preservation, Pasadena Heritageand The Society of Architectural Historians.

SARAH RIBNICKBENTZEN LEVIN REAL ESTATE

What started out as amarketing job withBentzen Levin hasdeveloped into muchmore for Sarah Ribnick.She started out assignedthe task of creating abrand and an image forthe company that

would draw attention in a very difficultmarket. Without any assistance, she hascreated a unique look for the company’swebsite, advertising, signs, offices, etc.There is no marketing team or depart-ment, it is just Sarah. About one year ago,Sarah decided to get her broker’s license inattempt to help the company in as manyways as possible. The other agents at thecompany have an easier time selling dueto Sarah’s marketing initiatives. Perhapswhat makes all this even more impressiveis that Sarah is only 27 years old!

ENZO RICCIARDELSOTHEBY’SINTERNATIONAL REALTY

With almost twodecades of experience,an expansive portfolioof satisfied clients andan innate ability to con-nect clients withlifestyles, Enzo Riccia-rdel has distinguishedhimself as one of the

premiere Realtors in the business. Friendly,patient and naturally diplomatic, he’s atalented negotiator whose subtle-yet-per-suasive communication style results insmooth and profitable transactions. Hissharp eye for real estate value has alsohelped him develop an impressive trackrecord of building equity for his clients. Enzo gives back to the community eachyear by donating to a variety of charita-ble organizations whose causes he feelsare particularly far-reaching. Born inItaly, Enzo graduated with an interna-

tional business degree and holds a fullbroker’s license as opposed to the stan-dard salesman’s license. He speaks Eng-lish, Italian, Spanish and French makingclients feel more at ease with transac-tions abroad.

CHRISTINE RODGERSONCOLDWELL BANKERRESIDENTIAL BROKERAGE

Christine Rodgerson hasbeen a member of Cold-well Banker MalibuEast/Colony Office since1998. Her list of numer-ous contributions to thereal estate communityand Malibu communityat large is lengthy and

impressive. Cristine is a consummate pro-fessional – able to excel in her field whilegiving back the local community sheclearly cares so deeply about.

RICHARD ROSENTHALTHE ROSENTHAL GROUP

Richard Rosenthal hasbeen a Realtor and anindustry leader for over30 years in Los Angelesand nationally. Whileoperating a successfulinvestment based bro-kerage firm, he has con-tributed to his industry,

his community and the Realtor Associa-tions locally, statewide and nationally. AsChair of the NAR Real Property Opera-tions Committee, he served as the ProjectManager and Owner’s Representative inthe Design, Development and Construc-tion of a $47 million, Class A, TrophyHeadquarters Building in Washington,DC. The Realtor Building was the 1stLEEDS Certified green building in the Dis-trict of Columbia. He was commended bythe NAR Board of Directors for thisaccomplishment. He has also served in anumber of appointed governmental posi-tions City, County and State includingthe LA County Commission on LocalGovernmental Service (25 years), and TheCalifornia Department of Real EstateAdvisory Commission.

PATRICIA RUBENSOTHEBY’SINTERNATIONAL REALTY

Patricia Ruben has beenan agent for nine years,and in that time, she hasbeen a consistent top-producer and a commu-nity leader. She is on theBoard of the Los FelizImprovement Associa-tion, which is the oldest

neighborhood association in the country.She is the creator of the “Meliora Award”which recognizes the best restorations, ren-ovations and front gardens in residential,commercial and public areas in Los Felizeach year, helping band the communitytogether in beautification and accomplish-ments. Patricia is an active communityfundraiser for animal rights and a freelancephotographer for BestFriends. She is con-sidered one of the top professional realestate agents in the community sincereceiving her license in 1999.

CAROLE SCHIFFERCOLDWELL BANKERRESIDENTIAL BROKERAGE

Carole Schiffer has beenactive in the communitythroughout her career.She has always been asuccessful real estateagent, however in addi-tion she founded “GreatTastes in Brentwood” 21years ago. “Great Tastes”

was created to raise money for the L.A.Public Library in Brentwood and the publicschools in the area. She has been the dri-ving force in that endeavor for 21 years.She has also been active in the ColdwellBanker Community Residential Founda-tion, a company endeavor which hasawarded about $200,000 to various chari-ties and organizations. Carole has alsoraised money for the Los Angeles Museumof Art, has served on the Decorative ArtsCouncil and the Modern and Contempo-rary Art Council for that organization, andhas been a member of the Board of Direc-tors for the Greater West Los AngelesChamber of Commerce for 15 years. She isalso active in her home owner associationat Bel Air Crest, serving in several capaci-ties, including secretary currently.

MIKE SCHWARTZCOLDWELL BANKERRESIDENTIAL BROKERAGE

Mike Schwartz is a rareexample of an agentwho is fairly new to thebusiness but dedicatedto sharing his successstories and the practicesthat helped himachieve great success ina short period of time.

He is a graduate of UCLA and his back-ground as a teacher has permeated hisdedication to mentoring. Mike handledover $4 million in sales his first year as aRealtor and was the top rookie in ColdwellBanker’s Santa Monica Office. Mike’s opti-mism and high level of professionalismhas benefited many other new agents whohave followed him into the business. He isconsistently volunteering to conduct edu-cational sessions and to do statistical pre-sentations within the office as well as incompany training programs. He is authen-tic in his desire to help others to achievethe success he now enjoys.

RON SCHWOLSKYEWING & ASSOCIATESSOTHEBY’S INTERNATIONAL REALTY

Ron Schwolsky’s excep-tional dedication to a sus-tainable lifestyle and envi-ronmental advocacy workin both his communityand the real estate indus-try is something to be rec-ognized. He is a green realestate pioneer that has

made tremendous contributions in bringingsustainable real estate practices into the main-stream through presentations and outstandinggreen marketing. With Ron’s certifications hehas assisted homeowners in technologies,products, and practices that provide greaterenergy efficiency, provide healthier indoorair, reduce water usage, preserve naturalresources, and improve durability and reducemaintenance. He has introduced clients to

lenders that specialize in Energy EfficientMortgage programs and provides informa-tion on government/utility incentives. Hisenthusiasm has encouraged not only clientsbut also colleagues to make significant effortsto green the workplace by helping to create agreen policy manual for the office.

LINDA SEMONCOLDWELL BANKERRESIDENTIAL BROKERAGE

Linda Semon has been areal estate agent since1988. Her energy, spirit,professionalism, enthu-siasm, focus, optimismand attention to detailbenefit her clients andalso her colleagues andthe community she

serves. Her generosity of spirit is exempli-fied in her dedication to children in needas well as to organizations that benefit thehomeless. Linda has been unwavering inher participation and involvement withsuch organizations as the Ocean Park Com-munity Center, the Boys and Girls Club,Union Mission, Aids Project L.A., andmany others. Her willingness to share hervast level of knowledge with the agents inthe office is also a testament to her gen-erosity of spirit. She consistently ranksamong the top 2% in production companywide and is always happy and able to shareher expertise with her colleagues.

JANET SIDERMANCOLDWELL BANKERRESIDENTIAL BROKERAGE

The partnership of JanetSiderman and KristinShire, two relatively newMalibu agents, isremarkable in that bothwomen are highly edu-cated professionals,(Janet – MBA, CornellUniversity) (Kristine – BS

Social Science, UC Berkley), and dedicatedparents concerned with preserving ourenvironment and that of Los Angeles forthe future of their children. As founders ofThe Green Earth Solution Network, thisteam has combined their expertise as Certi-fied Eco-Brokers, Build It Green and GlobalGreen USA Members with other greenproduct and service affiliations to provide aone-stop shop for consumers seeking agreener life. They conduct agent and con-sumer training on sustainable living.

LYDIA SIMONCOLDWELL BANKERRESIDENTIAL BROKERAGE

Lydia Simon is a memberof Coldwell Banker’s Inter-national Presidents Pre-mier (the Top 1% ofAgents Internationally).While most of her col-leagues in this categorysell multi-million dollarestates, Lydia focuses on

selling condos throughout the region — fromMalibu to Hollywood. Sheer inventory andvolume is what drives her success. With ateam of four, she currently has over 65 listingswith more on the way. She has over 50 closedtransactions this year, and is recognized byher clients as dependable, efficient and trust-worthy. She has been a featured speaker onCNBC’s High Net Worth and starred in



Bravo’s Million Dollar Listing . But mostimportantly, she inspires her team and clientswith her sheer passion for the business.

CAREY SKINNERSOTHEBY’SINTERNATIONAL REALTY

Carey Skinner is themanaging broker forSotheby’s InternationalRealty in Santa Monica,which specializes inestates, homes, condo-miniums, and incomeproperties. She leads adiverse office of 55 agents

who represent buyers and sellers throughoutthe Westside of Los Angeles. Aside fromspending countless hours as a mentor toother real estate professionals, Carey is activein community affairs and charitable organi-zations. She is passionately involved withFamilies of SMA (Spinal Muscular Atrophy),the number one genetic killer of childrenunder the age of two. She hosts an annualtennis tournament at the Riviera CountryClub to raise awareness and funds to helpfind a cure for children with SMA, a diseasethat has afflicted two of her nieces.

CHRYS STAMATISCOLDWELL BANKERRESIDENTIAL BROKERAGE

Chrys Stamatis is a great example of a realestate professional who provides a consis-tent level of quality of service for each

listing she is involvedwith. Chrys is wellrespected by all whocome in contact withher. She strives to providethe highest possible levelof service to every one ofher clients and treats allagents as if they were her

clients as well. She has been affiliated withthe Jon Douglas Company and then Cold-well Banker for her entire 30 year career.

MARCIA TAYLORCOLDWELL BANKERRESIDENTIAL BROKERAGE

Marcia Taylor has been aRealtor for over 28 years.Focusing on the realestate industry as a com-munity, she has been aleader who shares hertime, expertise andstrives for improvementthrough her personal

efforts. She has been a Director the GreaterLA/BH Board for 6 years. In that capacityshe has also been Head of the REALTORGrievance Committee for 5 years. She hasalso served as a director in her firm’s Multi-ple Listing Service for over 3 years. Marcia isa past recipient of the Outstanding Associ-ate of the Year award which is based oncontributions to the real estate community.Not only has she donated time and energyto professional organizations, but she suc-cessfully served as Training Director and

Associate Manager of her Coldwell Bankeroffice for nine years.

DHARI THEINDICKSON PODLEY REALTORS

Dhari Thein does an outstanding job ofmarketing her properties and promotes the

brand of the companyand herself. She creates apositive image of the realestate industry. She raisesvisibility of herself andher profession in manyways. She is Director ofHeritage Homes andoften puts on events for

those interested in historical homes. Shealways has her homes staged, bringing inprofessional landscapers, photographersand professional brochures. She has a database of information and is a wonderfulresource to her clients. In the five shortyears Dhari has been a Realtor, she has setthe bar high with her sales and standards.

BETTY JO TILLEYSOTHEBY’SINTERNATIONAL REALTY

Betty Jo Tilley is a residential associate inthe Pacific Palisades office of Sotheby’sInternational Realty. As a sales profession-al, Betty Jo’s business background in mar-keting support, public relations and com-munication provides clients with the realestate advantage they seek. Prior to prac-ticing real estate, she served as vice

president of Kip Morri-son and Associates, Inc.,a marketing and publicrelations agency andpreviously with RuderFinn & Rotman, thecountry’s largest inde-pendent public relationsfirm. With her strong

PR background, it is no wonder Betty Johas shown a knack for marketing in realestate. She consistently utilizes unique andinnovative techniques in promoting herpersonal and company brand. She repre-sents her client’s properties extremelywell. She raises the visibility of herself, herprofession and clients by with an array ofmarketing activities.

MIMI AND JON TORPCOLDWELL BANKERRESIDENTIAL BROKERAGE

Realtors Mimi andJon Torp have cre-ated and sponsoran inventive pro-gram called “Envi-ron Medals.” Theprogram rewardskids for performinga series of eco-friendly tasks to

better our environment. Once the kids havecompleted the tasks they receive an actual“Environ Medal” emblazoned with: “PlanetEarth Environ Medal - Champion of AGreener World.” This program has proven to


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be a remarkable impetus for young children,laying the foundation for a lifelong conversa-tionalist mind set. The Torps have sponsoredthe program at a number of schools andhope to someday broaden their EnvironMedals program nationally. In addition tobeing remarkable Realtors, the Torps workdiligently to instill in our kids the power tosave their planet, and by doing so make theearth a much better place for us all.

RUSTAD TREGGCOLDWELL BANKERRESIDENTIAL BROKERAGE

Rustad Tregg represents the new breed oftechno-efficient professionals who have

taken responsibility fortheir environment. Hehas spearheaded a sig-nificant recycling pro-gram in his 150 personoffice which includes atwice weekly pick up ofrecycled items by a char-itable organization that

hires mentally challenged young adults. Along standing member of his homeownersgroup, he began a recycling programwhere the recycled items are picked updaily. Rustad is also a Certified EcoBrokerand has been trained on energy and envi-ronmental issues that affect real estatetransactions. He is able to assist his clientsin the pursuit of environmentally friendlyproperties and more importantly assistclients in taking advantage of energy effi-cient and environmentally sound adjust-ments to their existing properties.

RANDY TROUPCOLDWELL BANKERRESIDENTIAL BROKERAGE

A consummate mentorin the world of realestate, Randy Troupteaches new agent train-ings with unwaveringcommitment andpatience. Currently,there are eight fledglingagents under his watch-

ful eye. Randy provides constant and con-sistent support, education and insight thateach up and coming Realtor needs and hastruly always been there for them. He edu-cates new agents not only at weekly train-ing meetings, but throughout the weekproviding each with open house signs toborrow, showing up at offer signings andphysical inspections, going over forms anddefinitions, answering any and all ques-tions (and numerous phone calls!), follow-ing up when he knows they’ve had a bigday, and sharing important marketing andorganizational techniques. All of thesethings take up hours and hours of his ownweekly schedule, but that’s the kind ofgenerous Realtor Randy is!

PEGGY VACCARODICKSON PODLEY REALTORS

Peggy Vaccaro is not only an outstandingRealtor, she is an upstanding member ofour community. Always active in manygroups and community events, she is amember of the Tournament of Roses andvolunteers hours to assist with this

wonderful tradition thatbrings pageantry to theworld. Peggy is also aboard member of theDoor of Hope, which isan organization thathelps the homeless. Shefounded the Circle ofHope, which is a

Women’s Auxiliary group for the organiza-tion. She is the current past president ofthe Pasadena Professionals in Real Estateand continues to sit on their board. She isalso on the Board of Directors for thePasadena Foothills Association of REAL-TORS and is active on committees as well.

MARY BETH WOODSCOLDWELL BANKERRESIDENTIAL BROKERAGE

Mary Beth Woods is a 35 year veteran inthe

real estate industry onthe Westside. She hasrepeatedly been recog-nized and honored forher outstanding sales. Asa Coldwell BankerEstates Director, she hasbeen a top producer notonly within the Coldwell

Banker Brentwood West office but alsowithin the entire real estate industry. MaryBeth has been the top producer in heroffice for the past three years and has beenhonored as one of the real estate’s indus-try’s Super Agents for three consecutiveyears as well. In addition to her impressivesales, Mary Beth is equally committed to

providing service to her community. MaryBeth has taken an active interest in all fourof her children’s local schools over theyears, as a National Charity League volun-teer, as a member of the Juniors of SocialService, as a contributor to St. Joseph Cen-ter, and chaired the building of the JonDouglas house in Watts for Habitat forHumanity.

MICHAEL ZEMENICKCOLDWELL BANKERRESIDENTIAL BROKERAGE

Michael Zemenick start-ed his real estate careerin 1997 with Fred Sandsand moved with the1999 merger to ColdwellBanker Studio City. Hisarticulate legal mindand respect for his col-leagues has landed him

in the graces of Coldwell Banker’s associatemanagement team where he is available,approachable and a great resource for prob-lem solving and support. For the last twoyears he has also taken on the role ofBranch Training Director for new agents.Experienced agents often attend his train-ing sessions, as well, and offer rave reviews.Michael dedicates three hours a week in aformal training class where he delivers top-ics from contracts to business developmentwith spot on accuracy and even an enter-taining quick wit. He spends about 50% ofhis time with 10-12 new agents dealingwith new business development, transac-tions and challenges. He is truly an out-standing mentor of the highest regard.



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A TRIBUTE TO THE RESIDENTIAL REAL ESTATE ...

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