A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses

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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission. A meta-analysis of relationships between ad-evoked feelings and advertising responses Brown, Steven P;Homer, Pamela M;Inman, J Jeffrey JMR, Journal of Marketing Research; Feb 1998; 35, 1; ProQuest Psychology Journals pg. 114

Transcript of A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

A meta-analysis of relationships between ad-evoked feelings and advertising responsesBrown, Steven P;Homer, Pamela M;Inman, J JeffreyJMR, Journal of Marketing Research; Feb 1998; 35, 1; ProQuest Psychology Journalspg. 114

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.