A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
Transcript of A Meta-Analysis of Relationships between Ad-Evoked Feelings and Advertising Responses
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A meta-analysis of relationships between ad-evoked feelings and advertising responsesBrown, Steven P;Homer, Pamela M;Inman, J JeffreyJMR, Journal of Marketing Research; Feb 1998; 35, 1; ProQuest Psychology Journalspg. 114
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