News aNd Profiles CoNNeCtiNg the latiNo ameriCaN CommuNity iN miNNesota

a conservative latina

Rachel Campos-Duffy

www.latinoamericantoday.com

October 2013 / Issue 321

Community News october 2013 latino american today www.latinoamericantoday.com2

On The CoverRachel Campos-DuffyA Conservative Latina

Founded 1999

Member ofMinnesota Minority Media Consortium

National Foundation of Hispanic Owned NewspapersMinnesota Newspaper Association

Published byLatino American Today, LLC

ContributorsAmalia Moreno-Damgaard,

Award-winning Author, Chef, & Entrepreneur Michael Gonzalez Wallace,

Author and Health & Fitness GuruJose Villa, Advertising Executive, Entrepreneur, Cross-Cultural & Digital Marketing Strategist

Scott Foreman, Photographerwww.roadworkphotography.com

OnlineMike McLaughlin

DesignGisela Aguilar

Latino American Today204 Emerson Avenue E.

St. Paul, MN 55118

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Email aguilarproductions@msn.com

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reflejan la opinión, punto de vista o modo de pensar de LATINO AMERICAN TODAY

o de su personal.

Latino American Today distributes 7,000 copies on a monthy basis.

Rachel Campos-Duffy Wants to Empower Latinas

The LIBRE Initiative (LIBRE), a non-profit, non-partisan organization welcomed Rachel Campos-Duffy to their team of dedicated eco-nomic freedom advocates. Rachel works with LIBRE as strategist and spokesperson in a national effort to expand their message of

economic liberty and opportunity to Latinas, youth, and faith-based communities. “The LIBRE Initiative works to advance policies and initiatives that honor America’s heritage of economic freedom, self-reliance and more efficient government - policies that make it possible for all American communities to thrive and prosper.

LIBRE seeks to grow the economic contributions of the U.S. Hispanic community, and Rachel has shown to be of like mind, a true inspiration who we are thrilled to have on our team,” said Daniel Garza, LIBRE’s Executive Director. Eager to comment on everything from parenting to family, politics, and cultural issues, Campos-Duffy is emerging as a celebrity Latina conservative voice. “I think demographically you saw what happened in the election,” she said. “Hispanics pulled Obama over the finish line. The message is that we have the power and Hispanics are beginning to understand the power they have - What will dissipate our power,” Campos-Duffy said, “is if we hand it over to one party. When both parties are competing for the Hispanic voter, Hispanics will be better. Hispanic women, in particular, have the power because what we are doing in the marketplace is amazing.” Sometimes well-intentioned programs can lead to dependency and cause us to forget we have what it takes to attain the American dream,” she said. “Hispanics are hard working, and that’s something I’m very passionate about.

Rachel is a parenting expert, author, blogger, political pundit, and television personality. She got her television start almost 20 years ago on MTV’s iconic reality show, The Real World. Today, Rachel is a recurring guest on NBC’s Today Show, dispensing parenting and relation-ship advice. She has also guest-hosted ABC’s The View and appeared on Dr. Phil, FOX and Friends, The Hannity Show, Politically Incorrect, EWTN’s The World Over Live and numerous CNN shows where she is a frequent on-camera commentator on parenting, politics, and culture. Rachel, who is married to Congressman Sean Duffy of Wisconsin, is also a busy mom of six and an accomplished author of her book, “Stay Home, Stay Happy: 10 Secrets to Loving At-home Motherhood” (2009 by Penguin), as well as a frequent contributor to the Today Show blog, TodayMoms.com, National Review Online, The American Spectator, Catholicvote.org, and NBCLatino.com among others.

Call Us to Advertise!651-665-0633

The Campos-Duffy family

Community Newswww.latinoamericantoday.com latino american today october 2013 3

Midwest Latino Conservatives Meet in St. Paul

Latino conservative leaders from the Midwest, will meet in St. Paul for the Latino Voter Outreach Midwest Conference that will take place at the Neighborhood House on October 12. The conference agenda will include discussions of issues and topics that are important to the Latino community. Since the 2012 presidental election the national media has

focused on the historic turnout of Latino voters and how the vote will be important to both the Democrat and Republican parties in future elections. Many Republican and conserva-tive leaders will attend the conference to gain insights and strategies in an effort to reach out to Latino voters.

Keynote presenter, Rachel Campos-Duffy, is the spokesperson for the Libre Initiative, an organization that promotes economic liberty, empowerment and opportunity for Latinos. (see page 2).

Other presenters include, Angel Garcia who is president of the Chicago Young Republicans, a nationally recognized award winning club, and serves on the Illinois Republican Party’s State Central Committee. Angel has worked on numerous local, state and national campaigns. In addition he served as Chairman of the Republican National Hispanic Assembly of Cook County and is a political commentator for NBC Telemundo. Angel has a J.D. from the John Marshall Law School and an MBA from the Brennan School of Business. He currently works as an attorney and was a candidate for Cook County Clerk in 2010. Angel is a lifelong Chicago resident.

Steve Orlando who lives in Plainfield , IL, got involved in politics at the age of 15 and was active through college at Northern Illinois University with the NIU College Republicans. Orlando has served as Treasurer for the Federation of Illinois Young Republicans since 2009 and as Chairman of the Will County Chapter of the Republican National Hispanic Assembly from 2009 to 2011. In that time, Steve built the largest, most effective county chapter in Illinois. Orlando re-organized the Illinois Republican National Hispanic Assembly in late 2011. Over the past year, Orlando’s organization has hosted events with former Attorney General Alberto Gonzales, rising star George P. Bush, and U.S. Senator Ted Cruz (R-Texas).

Nancy Hernandez, president and founder of Abrazo Multicultural Marketing and Communication with offices in Milwaukee and El Paso, TX will present “Latinos changing the face of the Midwest” offering attendees a look at the fastest growing population in the Midwest. Hernandez has more than 10 years of marketing experience and a master’s degree in business administration from Marquette University. She currently serves on the Council of Small Business Executives, Hispanic Professionals of Greater Milwaukee, University of Wisconsin–Mil-waukee board of visitors, Milwaukee Public Library Foundation board and the Wisconsin Hispanic Conduit. She formerly sat on the board of the Hispanic Chamber of Commerce of Wisconsin.

Also from Milwaukee, Perfecto Rivera, who was a candidate for Congress, is a business and civic leader and a radio program host. Perfecto will present on a panel and discuss Latino is-sues in Wisconsin and his involvement in conservative politics. Perfecto is past chair of the Hispanic Chamber of Commerce of Wisconsin. From Marshall, MN, Bob Quasius is founder and president of Café Con Leche Republicans, a pro-immigrant Republican organization with members throughout the country. Bob has been active in Republican politics for more than 20 years, and is often quoted and interviewed in many Latino national media outlets.

For more conference information go to www.aguilarproductions.com click on the Latino Voter Outreach Conference link.

Rachel Campos-Duffy Angel Garcia Steve Orlando Nancy Hernandez Perfecto Rivera

FOR IMMEDIATE RELEASE

WASHINGTON – Continuing to strengthen the Republican Party’s relationships in Hispanic communities across the country, the Republican National Committee (RNC) is announcing its Hispanic engagement staff in seven states – California, Florida, New Jersey, New Mexico, Pennsylvania, Texas and Virginia. The engagement team will build a grassroots infrastructure and engage with voters at community events, as well as strengthen our ties with Hispanic Republicans. As part of the RNC’s effort to build a permanent ground operation, the RNC will work in partnership with state parties to ensure a year-round presence in Latino neighborhoods. Additionally, by the end of the year, the committee will make investments in 11 other states. “Today’s announcement is unprecedented,” said RNC Chairman Reince Priebus. “This off-cycle effort will ensure our message of ‘opportunity for all’ reaches voters. We are building a ground game that will allow us to compete for every voter and will outlast any one cycle or campaign. I’m certain with these early and unprecedented investments we can achieve Republican victories up and down the ballot now and for years to come.”

RNC Hires Hispanic State Directors and Hispanic Field Directors in Seven States

Community News october 2013 latino american today www.latinoamericantoday.com4

Zorongo Flamenco at the Ritz Theater November 9th, 2013

FOR IMMEDIATE RELEASE

MINNEAPOLIS: Zorongo Flamenco Dance Theatre presents Sol y Luna, featuring guitar great CHUSCALES. At the Ritz Theater on November 9th, for ONE NIGHT ONLY,

Zorongo will perform Sol y Luna, an evening of innovative and classic flamenco music, singing and dance. The show features CHUSCALES (Jose Valle) a Spanish Gypsy guitar legend, ANTONIO ARREBOLA, a Spanish flamenco dancer of great renown, VICENTE GRIEGO, a noted flamenco singer from Albuquerque, and DEBORAH ELIAS and COLETTE ILLARDE, both long-time Zorongo dancers and instructors. Choreographed by SUSANA DI PALMA, Zorongo’s founder and Artistic Director, this promises to be a spec-tacular night of superb flamenco artistry. This is a special, one time opportunity to see this powerful flamenco “puro” concert.

The special guest for this essential concert is CHUSCALES. A native of Antequera, Spain, CHUSCALES grew up in a traditional gypsy family well known for its professional musicians and dancers. His grandmother was among those who lived in the caves of Sacromonte, one of the legendary cradles of flamenco. Whether versed in flamenco traditions or not, audiences find CHUSCALES’ music at once touching and exotic, his presence is engaging and his skill as a guitarist, simply astounding. During the 400th anniversary celebrations in Santa Fe, he was a featured performer for Crown Prince Felipe and Princess Letizia of Spain. A CHUSCALES concert is an experience that audiences take with them.

Zorongo’s guest dancer is ANTONIO ARREBOLA, a native of Málaga, Spain, who has been training from a very early age. He studied at the Conservatorio Superior de Danza in Málaga, where he was trained in baile flamenco, ballet clásico and clásico español and studied with Susana Lupiañez, Ricardo Caña, and Valentina Letova. ANTONIO has danced in many tablaos in Andalucía, such as the Christina Hoyos Flamenco Museum, El Arenal, Casa Carmen, Palacio Andaluz, and Casa de la Memoria in Sevilla; La Cueva, La Rocío, and Los Tarantos in Granada; and El Rincón del Tiriri and El Tano in Málaga. We are excited to see what he can do here in Minneapolis!

Zorongo is please to welcome back VICENTE GRIEGO, with whom they collaborated on our 2012 show Zorro In the Land of the Golden-Breasted Woodpecker (Moningwunak-auning). VICENTE is a talented singer who brings the romantic air of his Southwestern heritage to the flamenco stage. He has been a touring artist since 1992, and has studied extensively with CHUSCALES. Together they represent a remarkable team of performers.

ABOUT ZORONGO

Founded in 1982 by Artistic Director Susana di Palma, and incorporated as a 501(c)3 non-profit in 1985, Zorongo Flamenco’s mission is “to enrich our community by drawing people close to the beauty and energy of the Flamenco tradition and, by expanding on that tradition, create an innovative art form that explores the issues of contemporary life.” Di Palma has directed and choreographed dozens of original flamenco ballets with strong narrative themes on various social questions.

This activity is made possible in part by a grant provided by the Minnesota State Arts Board through an appropriation by the Minnesota State Legislature from the State’s general fund and its arts and cultural heritage fund with money from the vote of the people of Minnesota on November 4, 2008.

Zorongo Flamenco also receives support from the Target Foundation, the General Mills Foundation, the McKnight Foundation, the Goodale Family Foundation, the Metropolitan Regional Arts Council, and many individual donors.

CALENDAR ENTRY:

Sol y LunaFeaturing Chuscales, Antonio Arrebola and Vicente Griego

Saturday, November 9th, 2013Ritz Theater, 345 13th Ave NE, Minneapolis

www.ritz-theater.orgBox office: (612) 436-1129

MEDIA CONTACT:

Niels StrandskovZorongo Flamenco Dance Theatrezorongoflamenco@gmail.comwww.zorongo.org3012 Minnehaha Ave SMinneapolis, MN 55406(612) 234-1653

Zorongo Flamenco Dance Theatre

Call Us to Advertise!651-665-0633

Community News5www.latinoamericantoday.com latino american today october 2013

Minority Liberty AllianceMaria de la Paz

Latino Community Outreach Director

The Minority Liberty Alliance (MLA) promotes values that encourage public service and promote civic involvement to better the community. Promoting individuality as a person is different than individuality as a people group or community. Individuals have God given gifts that help

that community as a whole succeed. Similarly, individual communities have strengths and talents that contribute to the greater good when properly integrated to the whole. Too often these communities are treated as “different” by the left and encouraged to remain isolated to “preserve their uniqueness” rather than network and contribute their talents to the larger community. As a result, many Latino groups have failed to fully integrate and reach their full destiny that integration brings; the American Dream of Life, Liberty and Pursuit of Happiness. We are going into the Latino communities, talking with leaders and decision makers and learning about their challenges and working to formulate conservative solutions. We hope to make members from those communities active participants in the governmental and political process. Our mission is to equip these communities with the “other side” of the debate so there is balance and hope for the future of their families and community. This past month we had a meeting to discuss School choice; this is an option many Latinos prefer for their children. The MLA also had a meeting with the focus on training for the upcoming 2014 Caucus. We discussed how the caucus is planned, and the various roles and tasks to make it happen. The caucus is the foundation of the 2014 election cycle. It is the starting gate where delegates are elected and the direction of the party is set. For more information on school choice and caucus training contact Maria de la Paz at 952-955-9564 ext. 03.

Maria de la Paz

If you have a comment or would like to join us at Minority Liberty Alliance, we are located at 1821 W University Avenue S-135 Saint Paul MN 55104.

Please feel free to check us out at our website www.minoritylibertyalliance.com or call us at 952-955-9564

By Jose Villa, Sensis Agency, Los Angeles, CA

In the coming months, implementation of significant portions of the Affordable Care Act (also known as “ACA” or “ObamaCare”) will begin. Specifically, the individual

health insurance exchanges (“Exchanges”) run by the states and the Federal govern-ment will launch in October, and next year the individual mandate requiring all individuals to have health insurance will be the law of the land. As things heat up with ACA implementation, a lot of attention is being given to Hispanics. While some of that attention is driven by politics (based on the significant impact Hispanics had on the results of the 2012 election), most of it is being driven by market realities. Specifically, three characteristics of the Hispanic population:

• The Hispanic population is large and growing - totaling over 51 million• Hispanics are young – the median age of Hispanics in the U.S. is 28 (compared to 37 for the general market)• Many Hispanics are uninsured – 30.7% of all uninsured in the U.S. are Hispanics, totaling 15.8 million

Hidden in this demographic data is the strategic importance of getting uninsured Hispanics to participate in the Exchanges. Since Hispanics are younger and therefore healthier, they are an important population from a risk perspective. If lots of currently uninsured, relatively younger and healthier Hispanics participate in the Exchanges, they will bring down the risk pool from an actuarial perspective. That means they make lower cost health insurance for relatively older, less healthy populations more economically feasible. Some say the success of ACA depends on the heavy participation of Hispanics.

Now this is much easier said than done. This attractive Hispanic “Young & Healthy” population is made up of a lot of men… a lot of Hispanic men with an “invincible” mentality. We’ve seen in countless research studies quotes from this segment of Hispanics to the tune of “I’m young… I won’t get sick. Why pay if you never get sick?” Add to this the confusion that many Hispanics face when dealing with a U.S. healthcare system. Again, healthcare vets will tell you that the U.S. healthcare system is par-ticularly bewildering to many Hispanic immigrants (not to mention the broader population).

There is a prevalent mindset among many Hispanics that private health insurance is too expensive for them to afford. There are also cultural barriers to the idea of health insurance – a common misconception among Hispanics is that insurance is something you buy only when you get sick.

While these challenges are significant, there is a path to success with Hispanics and healthcare. Here are a couple of things to keep in mind:

• Segmentation is critical – formative research to segment your Hispanic audience is critical. When it comes to healthcare, Hispanic men and women behave differently, driven by different motivators• Understand that you will be undertaking a behavior change program, not unlike public health campaign to get people to exercise more, not smoke or eat differently• Digital is key – the Exchanges will be online, so your marketing has to align with the product.

Hispanics - ObamaCare and the Exchanges

Jose Villa

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Health8 october 2013 latino american today www.latinoamericantoday.com

FALLing for it!

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Amalia Moreno-Damgaard enjoying fall’s fresh produce

By Award-winning Author and Chef Amalia Moreno-Damgaard

Fall is one of my favorite seasons for many reasons. Nature shows off her beautiful colors, weather begins to change along with people’s wardrobes, we start seeing signs of the

holidays, and new foods are in season. And, seasonal foods mean fresh foods.

We are in the midst of apple, pumpkin and winter squash season. October is National Apple Month and Minnesota is home to several varieties of apples and other cultivars developed locally, such as Haralson, Honeycrisp, Cortland, Fireside and Zestar, to name a few. Next time you go to the grocery store pick one of each variety of apples available to test the different qualities of each one. Some apples will be more dense and juicy, while others more porous and less juicy. Some will be crisp and sweet and others firm and tart to mildly tart. Apples are native to Central Asia and belong to the rose (rosaceae) family of the malus domestica species.

“One apple a day keeps the doctor away” goes the saying and speaks of the apple’s nutritional power. Although apples are delicious on their own, in the kitchen all varieties of apples can be used in salads, soups, braises and stews, and can even be frozen for a later time. Next time you discover a favorite apple through taste testing, use it in your favorite recipe and remember that by buying local produce you are also supporting local farming.

Pumpkins and winter squash (native to North America) also grown in Minnesota, come in different varieties and pack a nutritional punch, too. They belong to the cucurbit family and so do cucumbers, zucchini and summer squash. Jack O’Lanterns and pie pumpkins are from the cucurbita pepo and c. maxima species, respectively. Eating pumpkins belong to the first species. Although the flesh of Halloween pumpkins is not ideal for eating, the seeds are edible roasted whole or ground and can be sprinkled on fresh apples to create an easy and tasty Latin-inspired snack, Fruta con Pepita y Chile (see recipe to the right).

Spaghetti, acorn and delicata squash also belong to the cucurbita pepo species, while Hubbard, kabocha and buttercup, belong to the c. maxima species, yet butternut squashes belong to a totally different species, c. moschata. Notice on your next trip to the market, the interesting shapes, sizes and colors of each one. To add variety to your routine and diet, create everyday or elegant holiday meals with the seasonal squash available at your market. Cooked squash (baked, roasted, or steamed) is delicious on its own and need very little enhancement to make it into a scrumptious, wholesome and festive dish.

This Fall celebrate with Autumn’s harvest by eating locally-grown foods and invest the time to nurture your body with nature’s super foods!

Fruta con Pepita y Chile

Serves 2

2 apples or any other fruit of your choice, washed, seeded, thinly slicedThe juice of 1 lime2 tablespoons ground roasted pumpkin seedsGround chile powder to tasteKosher salt

In a bowl combine the apples with the lime juice to coat well.

Sprinkle with pumpkin seeds, chile powder and kosher salt.

Enjoy!

Health9www.latinoamericantoday.com latino american today october 2013

Southside Community Health Services Announces a Collaborative Partnership with Canvas Health

Canvas Health1550 East 78th Street • Richfield, MN 55423

(612) 827-7181

Southside Community Health Services announce a collaborative partnership with Canvas Health of integrating a primary medical care clinic into a mental health clinic.

This partnership will ensure strong working linkages between Southside’s primary care and Canvas Health’s mental health providers. The new phase of collaboration will begin on October 14th at the Canvas Health Richfield office located at 1550 East 78th Street, Richfield, Minnesota, 55423. Southside physicians will offer appointments from 8am to 5pm, Monday through Friday.

“People with serious mental disorders often have serious physical health care problems. We want to make it easier for people to get more services at one site; reduce travel time and build a relationship that’s patient focused,” said Bill Tendle, Southside CEO.

Numerous studies over the last 30 years have found high rates of physical health-related problems and death among individuals with serious mental illnesses. In one study, nearly half had at least one chronic illness severe enough to limit daily functioning. Many of these physical health problems are very serious. A recent study of adults discharged from psychiatric hospitals found 20% with chronic and serious conditions such as HIV infection, brain trauma, cerebral palsy and heart disease. As many as 75% of individuals with schizo-phrenia have been found to have high rates of serious physical illnesses, such as diabetes, respiratory, heart and/or bowel problems and high blood pressure. High rates were also seen for vision (93%), hearing (78%), and dental (60%) problems.

“When people with mental illness die 25 years sooner than the rest of the population because their mental illness interferes with their ability to follow through with appointments, medications and treatment, it is time for mental health and primary care to work together to solve this issue. Not only can we extend and improve the quality of their lives, but we can decrease the total cost of health care in doing so. That is the core purpose of the Canvas Health and Southside partnership!” said Mark Kuppe, Canvas Health CEO.

Southside Community Health Services exists to serve the community by offering pa-tient focused, friendly, high quality and comprehensive medical care. Southside strives to provide fiscally responsible health services in an environment that fosters learning and respect. It does this through collaboration, empowerment, and communication with patients with the goal of improving their health. Southside’s vision is to be an exceptional community health care model that sets the standards for wellness.

Canvas Health Richfield Office

Health10 october 2013 latino american today www.latinoamericantoday.com

Fall Tips: Getting back to School Getting back into shape!

Fall time is here and there is not a better time of the year to start a fitness and weight loss program. You maybe want to lose those extra five pounds? Or maybe get stronger arms?

Everyone can do it! Believe in your own potential. It is up to us to define our potential. See where you are at now and envision where you want to be in the near future. You want to get stronger, lose weight, be happier? Then make sure you have a successful plan to accomplish your potential.

• Fast Walking 15 minutes in the morning and in the evening

• Strength Training. Pick up two dumb-bells (5lbs), then form a standing position raise the right arm and left leg this is one repetition. DO it 20 times. This is one set.

• Flamingo Exercise. Ready to challenge your core, agility and strength in one move? This exercise will target two of

the most difficult body areas to tone: Your waist and your gluts! You will suddenly get the best of a dancer and a basketball player. Give a try to this movement and bring the best out of you!

Stand tall with one weight held in both hands above your head then cross your right leg behind your left and bend it slightly then raise your right leg to the side with your knee bent while simultaneously bending your waist to the right. Return to the starting position. that is one rep. Do it 10 times then change legs for a full set. Beginners do it three times advanced do it ten times.

• Nutrition and weight loss Tips to Lose 5 lbs in 5 days!

Nutrition: Vegging out can lead to weight loss: Superfoods for your Super Body and your Super Brain: Exceptional Free Recipe!• Eat 5 times small meals• Make dinner your lightest meal of the day• Have protein (chicken, yogurt), Omega 3 fatty acids (Salmon, Walnuts)• Carbs (low sugar cereal) only in the morning• Use plenty of vegetables such as peppers, tomatoes, celery, carrots• Eat slowly, it is not a race!• Drink plenty of water – 8 glasses a day• No rice, no bread, no pasta, no dessert. If you can’t live without any of them limit quantities to half cup.Photos by Beth Bischoff

Consejos de otoño: Volviendo a la Escuela y volviendo a ponerse

en forma!

El otoño esta ya aqui y no hay un mejor momento del año para iniciar un plan de ejercicios y de salud y si lo necesita un programa de pérdida de peso.

Usted tal vez quiere perder esas 5 libras extra? Todo el mundo puede hacerlo!

Cree en tu propio potencial. Depende de nosotros mismos definir nuestro potencial. A continuación, asegúrese de que tiene un plan exitoso para lograr su potencial.

• Todoslosdias: Caminar rápido 15 minutos en la mañana y por la tarde

• Yhacerestosdosejercicios:

LEVANTAR BRAZO IZQUIERDO Y PIERNA DERECHA • Elentrenamientodefuerza.•Con dos pesas (5 libras), y desde una posición de pie levanta el brazo izquierdo y piernaderecha esto es una repetición.Hagalo 20 veces.

•Flamingo-Ejercicio:Listo para desafiar a su fuerza, agilidad y la fuerza en un movimiento? Este ejercicio se centrará en dos de las zonas del cuerpo más difíciles para tonificar: su cintura y sus piernas!

Póngase de pie con una pesa con ambas manos por encima de su cabeza a continuación, cruzar la pierna derecha detrás de la izquierda y dobla ligeramente y levante la pierna derecha a un lado con la rodilla doblada al mismo tiempo que doblar la cintura hacia la derecha. Volver a la posición inicial. que es una repetición. Hazlo 10 veces y luego cambie de pierna de un conjunto completo. Los principiantes que hacerlo tres veces avanzada de hacerlo diez veces.

•LapérdidadeNutriciónypeso: consejos para bajar 5 kilos en 5 días!

Nutrición: vegetando puede conducir a la pérdida de peso: Superalimentos para su cuerpo y su cerebro Súper Súper: Receta gratis ¡Excepcional!

• Comer 5 veces pequeñas comidas• Prepare la cena más ligera de su comida del día• Disponer de la proteína (pollo, yogurt), ácidos grasos omega 3 (salmón, nueces) Los carbohidratos (cereal bajo en azúcar), sólo en la mañana• Utilice un montón de verduras como pimientos, tomates, apio, zanahorias• Coma despacio, no es una carrera! Beba mucha agua 8 vasos de agua al día• No hay arroz, ni pan, ni pasta, ni el postre. Si usted no puede vivir sin alguna de ellas limitar las cantidades a la mitad de la taza Fotos by Beth Bischoff

Stay Fit this Fall! ¡Manténgase en forma esto otoño!

Michael Gonzalez-Wallace

Strength Training

Flamingo Exercise A

Flamingo Exercise B

www.superbodysuperbrain.com

Business11www.latinoamericantoday.com latino american today october 2013

Latinas Are Driving the Hispanic Online Market

¡Viva La Latina!

When it comes to the online Hispanic market, Latinas are in the driver’s seat. At least that’s the impression I got by reading “Latina Power Shift,” a new study by Nielsen

that paints a crystal clear picture of the growing importance of Latinas in the U.S.

The study highlights the fact that Latinas are leaders in mobile and Internet technology, are driving purchase decisions in their households, and are passionate about preserving their heritage while embracing American culture.

80% of Latinas use the Internet to inform purchase decisions

Latinas are extremely digitally connected and view digital technology, including mobile, as critical extensions of their daily lives. She is a voracious user of social media and uses this medium to seek out friends and content to help her maintain her Hispanic culture. That said, her appetite for digital, social and mobile experiences is not being met as 62% of Latinas wish for more lifestyle information written for her.

Specifically she is seeking out digital content, in Spanish and English, across a myriad of topics including recipes and cooking, beauty, health, fashion, parenting and finance, and are increasingly using their mobile devices to find it.

77% of online Latinas have smartphones compared to 55% non-Hispanic whites and they use their mobile devices all the time. Compared the non-Hispanics whites, Latinas over-index across several mobile activities including:

• Video 218 Index• Audio Streaming 216 Index• Twitter 199 Index• Banking 176 Index• Mobile Shopping 156 Index• Social Networking 141 Index• APPS 133 Index

And Latinas are not just browsing online and on their phones, they are also buying and using the web to inform purchases. The study found that 81% of Latinas have purchased a product online and 69% have purchased a product in store after having conducted research online.

62% of Latinas follow brands online

The time is now for marketers to engage with Latinas online and through their mobile devices. Not only do they over-index in their usage of Internet, mobile technologies and digital brand engagement, they also represent 17% of U.S. females today and 23% of new moms who are in “acquisition mode for an array of household and family products.” In addition Latinas are making real strides in terms of income and educational attainment driving the $1.2 trillion that Hispanics spend on an annual basis.

¡Que Vivan Las Latinas!

Much has been said lately about future Hispanic voting power, but another major trend capturing marketers is the educationand economic advances made by Hispanic women. Latinas are expanding their purchasing power, catching up with and exceeding Hispanic males and non-Hispanic females in big-ticket purchases such as homes and cars and in the use of financial services. According to a Nielsen survey released last month, 86 percent of Latinas said they are the primary decision makers in their households, putting them in control of the U.S. Hispanic market’s $1.2 trillion in annual buying power.

Household income rising for LatinasLatinas in households making $75,000 or more increased by 5 percentage points during the past decade despite the recession. Hispanic household incomes:

2003:

2013:

Shifting toward the middle class and beyondImproving college enrollments and entrepreneurship are raising Latinas’ standard of living.

• 3.4 million Hispanic students were enrolled in college last year, up by 447,000 Hispanic students from 2011 to 2012• 73 percent of Latina high school graduates are going to college• 45 percent of Latinas have some college experience, up 4 percentage points since 2008• 16 percent of Latinas graduated from a four-year college, up 3 percentage points since 2008• 24 percent of Latinas have increased their personal contributions to their households in the past year• 46 percent increase in new Latina-owned firms from 2002 to 2007, larger than a 20 percent increase overall for all female-owned businesses

Top companies to work forLatinas are getting better jobs. Latina Style magazine’s 2013 list of the top companies to work for ranks major companies based on 15 factors including total Latina employment, board representation and recruitment programs. The top five companies for Latinas to work for in 2013 are: (1) AT&T, Dallas, TX (2) Accenture, Miami, FL (3) Marriott, Bethesda, MD (4) Wal-Mart, Bentonville, AR (5) Kaiser Permanente, Oakland, CA.

Latinas Spending Power Grows

27% 32% 20% 21%

33% 32% 19% 16%

Household income less than $25,000 $25,000 to $50,000 $50,001 to $75,000 More than $75,000

Business12 october 2013 latino american today www.latinoamericantoday.com

By Cynthia Messer

Most small businesses look to grow their business by marketing, adding new products or offering a sale price. But research suggests that creating a satisfied customer is

5-10 times less expensive than getting new customers. One of the most effective ways to increase business is to create satisfied customers who tell other people about your busi-ness. Marketing, new products or a sale price brings customers in the door, but providing great customer service will bring them back. Creating satisfied customers is about meet-ing (or exceeding) their expectations. It starts with understanding what your customers need and what they expect from your business…and then doing it. But this doesn’t just happen – it takes everyone and every aspect of your business to do the job.

• Do you know what your customers expect? — Ask them• Is quality built into your operating systems? — Provide good service to every customer• Is your staff ready to provide good service? — Make sure they are.

The first step is to be sure everyone in the business is trained to provide great service to each of your customers. Remember, your staff is the face of your business —the front line in serving your customers. Investing in staff training is investing in your business.

Tips for delivering great service • Asmileandfriendlygreetingisagoodstart• Treatcustomerswithrespect• Askquestionstounderstandthecustomer’sneeds• Thankthecustomerandinvitethemtoreturn

Want to learn more? Asuservicio:comotrabajarconclientsdediversasculturas is a half-day customer service training program available in English and Spanish to help businesses take the first step. Developed by the University of Minnesota, the curriculum may be purchased for use in training your staff; or workshops are offered to businesses by the Latino Economic Development Center (LEDC). Cynthia Messer is an Extension Professor with the University of Minnesota Tourism Center and co-author of the asuservicio program. Contact her at cmesser@umn.edu or 612.624.6236.

Are You Getting All The Customers You Want

Editorial: Latino American Today Endorses Cam Winton for Minneapolis Mayor

Minneapolis will hold its election for mayor this November 5th. As the only candidate in the election not coming from a background in government, Cam Winton’s campaign is getting attention from across the

political spectrum and from around the city.

“I’m running to bring fresh eyes to City Hall,” said Winton. “I’ve devoted my life to creating opportunities for all as a businessman, attorney, and father. I’ll continue that work as mayor.”

Cam and his wife raise their two young children in the Fulton neighborhood of Minneapolis. Cam and his co-workers built their wind-turbine maintenance company, Outland Energy Services, into a nationwide provider of maintenance services for wind turbines across the country. In late 2012, they sold their company in a way that preserved the jobs of all 120 employees and enabled all employees to share in the benefits of the sale.

Winton believes that the city currently spends too much money on extras rather than the basics. For example, when Winton is mayor, he’ll ensure that we spend our limited money on keeping our streets safe and on job-training programs, rather than the unnecessary $40 million-per-mile streetcar line that his opponents support building.

Winton will draw on his experience building a business to make it easier for businesses to start and grow across the city – so that all of our residents have the jobs they need.

Winton is the proud graduate of public schools and believes that all students deserve a world-class education. Unfortunately, though, our public school system currently doesn’t serve all of our children well. Winton advocates common-sense reforms to our school system, including building a culture of high expectations for all stakeholders (administrators, teachers, parents, and students), supporting our best teachers while helping low performing teachers find other lines of work, and extending the school days and years so that students can spend more time learning.

Cam has been active in the Republican Party; in this non-partisan municipal-level election he’s running as an independent and has strong support from voters across the political spectrum who are ready for fresh thinking. In this Ranked-Choice Voting election every voter gets up to three choices. For more information, voters can visit www.wintonformayor.org or call 612-520-1617.

Left to Right: Rick Aguilar, Cam Winton, and Rolando Perez

Call Us to Advertise!651-665-0633

Education13www.latinoamericantoday.com latino american today october 2013

Los padres no tienen que ser expertos en todo pero sí deben estar dispuestos a ayudar

Hay muchas cosas que los padres pueden hacer para ayudar a sus hijos en su

regreso a la escuela, como reemplazar la mochila vieja o comprarles los útiles que necesitan. Pero hay algo que pueden hacer que es más importante y no siempre cuesta dinero: ayudarlos con la tarea.

Los niños que hacen la tarea constantemente suelen tener mejores calificaciones. Y aunque a veces no es fácil hacerlos cambiar el televisor o la computadora por el cuaderno de tarea, especialmente después de un día largo de actividades, estos consejos del Gobierno pueden ayudar:

• Hablar con los hijos sobre la tarea. Es importante que los niños entien-dan la importancia de hacer la tarea y el impacto positivo que puede tener en sus calificaciones. Además de repasar y practicar lo que aprendieron en clase, la tarea los ayuda a prepararse para las lecciones del día siguiente y desarrollar la disciplina que necesitan para su éxito académico.

• Reunirse con los maestros. Cuando se trata de la tarea, los maestros pueden tener exigencias distintas. Por lo tanto es importante hablar con ellos para conocer sus expectativas. Por ejemplo, algunos maestros quieren que los padres revisen cuidadosamente la tarea de sus hijos, mientras que otros prefieren que

sólo controlen que la hicieron. Además, el maestro puede contestar preguntas como cuánto tiempo debe pasar el estudiante haciendo la tarea y qué hacer si tiene dificultades o si le resulta demasiado fácil.

• Fijar un horario para hacer la tarea. El mejor momento para hacer la tarea es el que mejor funciona con las actividades del estudiante y la disponibilidad de sus papás. Puede ser antes o después de jugar, ver televisión, cenar o de hacer alguna actividad extracurricular. Lo importante es que la hora sea constante y que no sea la última actividad del día, cuando el niño esté cansado y con sueño.

• Escogerunlugarcómodoy eliminar las distracciones. Para fomentar la concentración es importante encontrar un lugar en la casa que tenga buena iluminación donde el niño pueda sentarse y hacer la tarea sin distracciones. Puede ser la mesa de la cocina, un escritorio o su propia habitación, siempre y cuando no haya distracciones como televisores prendidos o aparatos electrónicos a mano, a menos de que sean esenciales para hacer la tarea.

• Proveer los recursos necesarios. Los padres no tienen que ser expertos en todas las materias para ayudar a sus hijos con la tarea. Sin embargo, pueden proveerles los recursos que necesitan, incluyendo lápices, plumas, borradores y papel para escribir. También pueden llevar

a sus hijos a la biblioteca o navegar el Internet con ellos para encontrar recursos que ayuden con la tarea. GobiernoUSA.gov, por ejemplo, tiene una sección de niños con información práctica sobre varios temas. Por su parte, el Departamento de Educación cuenta con una serie de folletos para ayudar a los hijos con la tarea de matemáticas, ciencias, lectura y comprensión. Para aprender más sobre temas relacionados a la educación se recomienda consultar

GobiernoUSA.gov, el portal oficial del Gobierno de los Estados Unidos en español, que forma parte de la Administración de Servicios Generales (GSA) de EE. UU.Fuente: GobiernoUSA.gov

You don’t need to be an expert on every subject, just be willing to help

There are many things you can do to help your kids start the school year on the right track, like replacing an old

backpack or getting them the school supplies they need. But there’s something more meaningful you can do that may not cost money: help them with their homework.

Students who do their homework consistently tend to have better grades. It’s not always easy to get them to do their homework, especially after a busy day, but these tips can help:

• Talk to your children about their homework. It’s important that your kids understand why it’s important to do their homework and the positive impact it has on grades. Homework helps them practice what they’ve learned as well as prepare them for upcoming classes. Plus, by doing their homework they develop the discipline and skills they need to be successful throughout their school years.

• Talk to the teachers. Different teachers might expect different things from parents, so be sure to talk to

them to figure out your role. For example, some teachers prefer parents review their kids’ homework; others prefer parents make sure kids do their homework. Teachers can also tell you how much time your child should spend doing homework and what to do if the homework is too easy or too difficult.

• Select a fixed time to do homework. The best time to do homework is the one that works best for your child and you. It can be before or after playing, watching television or dinnertime. What’s important is that homework time is consistent. Avoid leaving it for the end of the day, when your child is tired and sleepy.

• Pick a quiet area and eliminate distractions. To help your children focus on homework, pick a place in the house where there’s plenty of light and no distractions. It doesn’t have to be fancy. It can be the kitchen table or a desk. Make sure the TV is off and put away electronic devices, unless they’re essential to doing homework.

• Get them the resources they need. You don’t have to be an expert in all subjects to help your kids with homework. However, you need to make sure they have

the tools they need to succeed. If you need expert help, you can always take them to the library or help them with their search online. You can also visit kids.gov to find information on homework topics. The Department of Education also has several resources to help your child with homework in different areas, including math, reading and writing.

USA.gov and GobiernoUSA.gov are the U.S. Government’s official web portals in English and Spanish, and part of the U.S. General Services Administration (GSA).

Consejos para ayudar a los hijos con la tarea

How to Help Your Kids with their Homework

© Getty Images. Credit: Jupiterimages

SchoolLunches!What’saparenttodo? • Read food labels and compare the sodium amount in different products, then choose the options with the lowest amounts of sodium. Some varieties of bread can vary from 80 to 230 mg of sodium per slice! That can make a big difference in lunchtime sandwiches. • Pack fresh fruits and vegetables with lunch every day. • For a healthy snack, make trail mix using unsalted nuts, dried fruits, and whole grain cereal. • When buying prepared meals, look for those with less than 600mg of sodium per meal.

Education14 october 2013 latino american today www.latinoamericantoday.com

Why I’m Running For School BoardWhen I migrated to the United States, I was seeking the American dream and the opportunity to educate and better myself and

my family. I was driven from my country of birth by a civil war that did not spare human life or rights or hopes. I escaped, with the help of God and the good will of humanity, a situation in which people not only lost lives, but also the essence of life; that deliberate element of hope that serves as a beacon to the dreams of life; a situation that stunted the aspirations through insecurity and poverty. For the past 12 years my wife and I have lived in Eden Prairie with our five children and enjoyed the quality of life in this city. Eden Prairie is a great place to live and raise a family and it provides a quality education to its citizens. No parent wants to see their child fail to go to college and I feel we need to set the bar a little higher and set the pace to achieve a 100% high school graduation for our children and help every child be ready for college upon graduation.

My ambition is driven by the desire to see to it that our schools are much more responsive to parents and that parents have a much more profound say in what goes on in our schools. Every parent thinks of school in relation to their children and I feel there is not a stronger motivation than investing my efforts and time for the intellectual security of our children. Key to securing a better future for our schools is ensuring fiscal prudence in our system, so that our schools are managed more effectively and resources utilized much more responsibly so that we achieve more in a world of receding budgets. My desire is to take our school system a bit more personal and my conviction is that the city of Eden Prairie will be the better for it. My campaign for the school board is rooted in the profound feeling and belief that our schools need to undergo structural reforms to prepare our kids for the 21st century jobs. This country has given me so much, and I would love to have the opportunity to give back even a fraction of what it gave me. There is no greater place to start than by serving my city and community. There is no nobler way of expressing my gratitude than by contributing to the well being of our schools and securing the future of America’s children.

Sincerely,

Murshid BarudEden Prairie School Board Candidatebarudm@yahoo.com

No Descuides a tus Hijos

Uno de los grandes problemas de nuestra comunidad inmigrante en Estados Unidos es la falta de cuidado y atención de los hijos. Hay familias que inmigran a Estados unidos todos los años, y cuando están en estados Unidos buscando el sueño americano se encuentran con la pesadilla americana:

LaPesadillaAmericana;

Uno de los grandes problemas con la pesadilla americana, es que ahora los padres pasan menos tiempo con sus hijos, no tienen tiempo para ayudarles con su tarea, tampoco los llevan a una escuela Dominical en una Iglesia local, donde puedan aprender principios Cristianos. En <Marcos 10:14: Viéndolo Jesús, se indignó, y les dijo: Dejad a los niños venir a mí, y no se lo impidáis; porque de los tales es el reino de Dios.>

Porquedescuidanasushijostantoenestapartedelmundo?

Porque tienen más gastos que en sus propios países, porque cuando la gente les hablaba de Estados Unidos y les decía haya te pagan por hora $7.00 a $10.00, se les olvido decirles que aquí también se gasta más.

Por aquí normalmente el papa y la Mama tienen que trabajar para cumplir con las obligaciones que tienen ene l hogar como, rente, gas, luz, comida. Ropa, seguros, etc.

Hoy queremos darte unos consejos

El día tiene 24 horas, 8 horas para dormir, 8 a 10 horas para trabajar y te quedas con 6 horas. De estas 6 horas si inviertes 2 horas exclusivamente con tus hijos, veras la diferencia en ellos, en su actitud, desarrollo escolar, pero sobre todo tu relación con tus hijos se fortalecerá.

Puedes evitar que por falta de tiempo tus hijos terminen fuera de la escuela, puedes evitar que por falta de tiempo tus hijos terminen con malas amistades que los lleven a las drogas.

Sabemos que hay muchos gastos, sabemos que hay obligaciones que cumplir, pero sobre todo sabemos que tus hijos son más valiosos que dos horas de trabajo más al día. Sabemos que quieres lo mejor para tus hijos, pero lo mejor para tus hijos no son esas dos horas extras que quieres trabajar, sino esas dos horas extra que puedes pasar con ellos.

TodoslosPadrestambiénnecesitantiempoconsuPadreCelestial

Te queremos invitar a pasar tiempo con Dios, si te comprometes a Orar y leer la Biblia 15 a 30 minutos por día, tuvidatambiénvaasertransformada,asicomotus hijos necesitan pasar tiempo con los padres, también los padres necesitan pasar tiempo con el padre Celestial, necesitas una relación con DIOS, una relación con buena comunicación, cuando tu Oras Dios te escucha y cuando tu lees la Biblia tu escuchas a Dios.

SedunbuenLíderenelHogarytushijostehonraran.

Los niños repiten lo que los padres hacen, si eres una persona íntegra, noble, y tienes una relación con Dios, tus hijos también lo harán. Si eres todo lo contrario tus hijos también harán todo lo contrario. Hoy te invito hacer un cambio para bien, incluye a Dios en todo lo que haces y el te recompensara en público a ti a los tuyos.

Dios los Bendiga y si tienen alguna pregunta o necesitan ayuda contáctenos estamos para servirles.

No dejes que el sueño Americano destruya a tus Hijos, Jesús dijo: dejar que los niños vengan a mí y no se lo impidáis, porque de ellos es el reino de Dios.

PastorSergioAmezcuaIglesia “Dios Habla Hoy”

BPEFC7849 W Broadway

Brooklyn Park, MN 55445PH 612-716-0273

sergio@dhhmn.comServicios todos los Domingos

a las 12:15 PMwww.dhhmn.comwww.bpefc.org

Murshid Barud

Education15www.latinoamericantoday.com latino american today october 2013

Hispanic Education at Crossroads

In 2012 the U.S. Department of Education released data, which showed that Minnesota placed last among all states in the rate of Hispanic students 4-year high school graduation and the graduation rate gaps between White students and both Hispanic

and Native American students. The same gap between Black and White students in Minnesota was the second to the worst in the nation. This regretful piece of news is ominous in its implications for the future. The demographic growth of minorities is much greater than that of the majority community. The growth of the Latino population in Minnesota between the Census of 2000 and 2010 was 74.5 % approximately 10 times that of the total population. This means that the low levels of education of the minorities will increasingly affect the overall state’s rankings in education and the quality of its largely aging workforce.

Latino students will face significant barriers when they enter the job market. Insufficient education translates into greater difficulties when according to many studies, 40 percent of Latinos age 25 and up and without high school diplomas are currently unemployed or have only have a temporary job. The situation will only get worse in the future according to experts, since half of the 15.6 million new jobs that are forecast to be created in the United States by 2016 will require at least some university education. The major-ity of these jobs will be in the areas of education, health care, social services, computers and environmental sciences. Thus, in 2018 people who have not completed high school will only be able to be hired for 28 percent of available jobs. A large percentage of the Latino workforce will continue to be concentrated in low-paying jobs in agriculture, fishing, cleaning services and construction.

Minnesota’s educational system is good in many aspects but has been unable to integrate minority communities. Programs that improve the performance of minority students have existed for a long time but they have not been replicated sufficiently. Minnesota’s education is highly competitive and market-based. Children of immigrants who have grown up in pov-erty, minimal education and no English are placed in competition with the children of educators, doctors and engineers who have lived here for generations; so are the children of the multiplying Minnesota poor. Minnesota’s immigrant situation today cannot be compared, as often done, with that of the early 20th century: European immigrants were then equally or better educated than native-born Americans since only about 6% of the latter had a high school education, compared to Minnesota’s current 93.2%. Furthermore, the U.S. government, at the time more interested in equality of opportunity than in income, invested heavily in public high schools. Competition is today more highly valued than equity but so are fairness and a level-playing field.

The factors explaining why Latinos are at greater risk of dropping out of school and remaining jobless are among other things, the language barrier, their immigration situation, and that of their families, and a overrepresentation in the juvenile justice system. Economic difficulties also present another obstacle given that 23 percent of these young Latinos live below the pov-erty line compared with 13 percent of their white peers. The entire problem of dropping out of school and losing or being unable to find jobs, has repercussions not only in the lives of these young people but also imposes an elevated economic and social cost on the country as a whole. We have Latinos in political leadership positions such as Sen. Patricia Torres Ray (DFL-Minneapolis) and Rep. Carlos Mariani (DFL-St. Paul) who chair the Education Policy Committees in the House and Senate. They should reach out to Governor Dayton and have the administration respond to these graduation numbers. It’s time the Latino community leadership addresses this issue and begins the process of turning this dangerous trend around.