SWOT Foundation Autism speaks, It’s time to listen.

17-Jul-14

Faculty Name – Md. Rajib Rahman

Senior Lecturer

Course Title – Strategic Management (MGT-490)

Section- 05

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Group Name- S.W.O.T

Name ID Any Query

Sydul Arefin 11-21042 01675760425 nishad.arefin@live.com

Nur-A-ALAM

11-21114

Helal uddin

11-21002

Farhana Ahmed

11-10559

Md. Farshad Uddin

10-10159

S.M. Mashfeq-uz-zaman 09-20300

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July 17, 2014

Md. Rajib Rahman

Senior Lecturer

School of Business

Independent University, Bangladesh

Subject: Submission of the project report on SWOT Foundation

Dear Sir,

It is a great pleasure for us to submit this project report on SWOT Foundation. We are

pleased to inform you that we have thoroughly enjoyed working through this term paper and

all of our representatives have contributed efficiently and moreover effectively to finish this

significant report. This has enabled us to gain valuable knowledge and experience that is

essential in our career development.

Therefore, we would like to take this opportunity to convey our deep regard for your valuable

guidance and sincere inspiration. We hope you will enjoy reading this paper.

Yours sincerely,

All the group members of SWOT

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Table of Content

Content

Page

no.

Introductory page 3

Executive summary 4

Industry Analysis 6

Production plan 13

Operational Plan 17

Marketing plan 20

Organizational Plan 29

Assessment of risk 32

Financial plan 34

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Introductory Page

Name of the business –

The name of our business is “SWOT Foundation”.

Nature of Business –

SWOT foundation will produce products that are specially designed for people with

autism.

Mission –

The mission of SWOT foundation is to provide supports and services to promote

autism awareness, special education, and supportive environment. We hope to

enhance the quality of life of the autistic people with their family members and also

protect the ones who are vulnerable.

Financing –

This venture will require a total investment of BDT. 3,00,000. This will be provided by

the five partners equally. This financing will cover land, machineries, factory setup,

office space, office equipments, facilities, advertising & selling costs.

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Executive Summary

This is a project on “SWOT Foundation”. We produce specially designed products

that will help the autistic children. For this business we choose Bangladesh because

currently there are no other companies in Bangladesh that produce products for

autistics kids.

To support our aim, we have done a lot of researches and planning so that later

during production we do not face any issues. Firstly there is the industry analysis

done for this project. There we have shown the various researches and facts on the

competition we have in Bangladesh. We have also done some analysis on the

economy of Bangladesh on which our project depends a lot.

Then we have a detailed description on our venture which is listed as to be what our

product, starting from its name, size, and so on. Then what services will we be taking

care of, the size of our business which states how vast or small we are going to start

off and then we have also stated about the official equipment’s that we will be

dealing with and the detailed background about the owners of “SWOT Foundation”.

Later in this project we have also talked about our Production plan which includes in

details about the whole production process, the machineries involved, the techniques

used We have also stated the Operational Plan of our business that basically covers

the internal issues This has also been shown using a detailed flow chart and we

have also mentioned our technological utilization in this process.

Then later we have stated a marketing plan which has the 7Ps of marketing listed as

well as few of the promotional activities we will be undergoing, such as, the initial

impression with aerial marketing, continuing it with promotional strategies.

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Then again we have spoken about the Organizational Plan for SWOT Foundation.

We recognized the form of ownership in this business, the identity of the partners,

how we have managed to gather the capital, the principal authorities, how the group

manages to stay together and work in a combined way as well as the individual roles

and responsibilities of each members in details.

Later in this project, there is the risk assessment stated which is associated to this

business. We have stated in depth what are the weakness for this business, its

chances of failure and other problems that may arise due to various other issues

Finally, we have put in our entire financial plan. As that is the most important issue in

this project. We have clearly stated our financial statements including the Pro-forma

Income Statement, the cash flow, pro forma balance sheet and well as all the

sources and usage of the fund in this business.

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INDUSTRY ANALYSIS

Selected Industry

The SWOT foundation operates in two ways. Primarily, we are a non-profit making

school for autistic kids in our country. We also sell products that are specially

designed for people with autism. This is our other means of operation which is

performed with profit motive. The mission of SWOT foundation is to provide supports

and services to promote autism awareness, special education, and supportive

environment. We hope to enhance the quality of life of the autistic people with their

family members and also protect the ones who are vulnerable. We dream that one

day they will become active, contributing and fulfilled members of our community.

We also want autistic people to be independent. This they can be with the help our

products which are specially designed for them.

Overview of the Industry

Only a few numbers of schools with limited facilities have been established for kids

with autism in Bangladesh. This was clearly inadequate in this country where a huge

number of children affected by autism. Reportedly, learning and training methods

were not sophisticated and advanced in those schools. Furthermore, trainers were

not skilled adequately with latest IT facilities. Name of some of these schools are

Autistic Children’s Welfare Foundation, Society for the Welfare of Autistic Children

and Autism Welfare Foundation. But we believe that every child has a right to

education. We realized that the general education system in Bangladesh does not

meet the needs of disabled children, especially the ones with autism. We also

realized that not many firms sell specialized products for autistic people. So, with the

motive of social welfare and sighting an unsaturated market for autism products, we

launched the operations of SWOT foundation.

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The Porter’s Five Forces Analysis (on the basis of selling autism products)

Bargaining power of Suppliers

As we are the new entrant in the market with the autism products we will have the

beginner’s advantage. Because we will have no competition we will have a

bargaining power over our suppliers. Suppliers will have no one but us to supply their

products. On the other hand we will be new in business, the industry will be new. As

a result, suppliers will also be few. So, bargaining power for the both sides will be

moderate.

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Bargaining power of Customers

In the current situation we will be only one with these kinds of product in market.

Customers will have no option but us. In Bangladesh, we have many people who

suffer from autism. The only option they have is some medicines, which is not helpful

in most of the cases. So, our products will be their best option. So, here we have a

high bargaining power over the customers.

Threat of New Entrants

The types of product we are going to provide with are new in Bangladesh. In

Bangladesh, we have many people who suffer from autism. So, the market is going

to be huge. But it has a greater chance to meet competition within a year for the

following reasons –

Huge market share at stake. So, new competition will arise very soon.

We do not hold any exclusive license to do this business, so anyone can start

this business as a competitor.

The threat of new entrants in the near future is also be high.

Threat of Substitutes

As we have mentioned earlier, there are no real substitute of our products. Some

medicines are available in the market, but they are not effective all the time. People

cannot find any suitable solution for this product. So we may not see too much threat

for substitutes. We shall gain attention of people as there are no such options

regarding products related with autism. So, the threat of substitutes will be low.

Competitive rivalry between existing players

We are entering into a market where not many companies are there to provide such

services and solutions regarding drinking autism. So as a result, there is absolutely

not much of competition. It gives us a great chance to create an impact in the market

and gain the whole market share. So, the Competitive rivalry between existing

players is low.

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ABELL’s Framework

Abells framework proposes that business can be defined by using three dimensions.

Three dimensions are customer groups, customer needs and distinctive

competencies.

Customer groups (Who we're going to serve),

Customer needs (What customer need we're attempting to meet), and

Technology or Distinctive competencies (How we're going to meet that need).

This approach strongly stresses understanding customers and not on an industry

and its products or services. Based on these three dimensions, Abell's framework

proposed that a business could be defined by its competitive and by the extent of

competitive differentiation of its product/service offerings. Abell's framework limits the

business definition framework as a widely used and general approach to describing

organizations' competitive strategies.

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Our product is produced primarily to serve the autistic segment of people in our

country. But we are planning to export our product in the near future to foreign

countries as well.

Customer groups

Customers groups mean whom we are going to serve. We are basically concerned

with the people in our country .The autistic children from all over this country are our

customers. We are planning to target all market segments in the whole everywhere

in Bangladesh. Autism products are not that much available in our country, most of

them are brought from other countries. So therefore taking such an imitative and

then producing products in our country will be a great help for the people.

Customers need

Customers need means problems that customer intend to solve with purchase of a

good or service. Knowing and understanding customer needs is at the center of

every successful business, whether it sells directly to individuals or other businesses.

There are six needs of customers .They are friendliness, understanding and

empathy, fairness, control, opinion leadership and information. The main reason of

producing autism products is that products can be available in the local market. The

actual need that we are trying to meet is that we are producing product and selling

them at lower price. The products are available at the local market in a very

reasonable for which the customers are benefited and can buy easily. People can

buy our products at a very affordable price.

Distinctive Competencies

Distinctive competencies means how are customer needs are satisfied. We have to

ensure that our products are quality products and safe products. Customers can

easily buy them at very affordable price. We will also ensure that our products are

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available at all local markets. We have a fixed budget for our products and also if our

budget does not expectation then we will take loan from renowned banks.

How can we fulfill the needs of the customers?

To fulfill the needs of the customers we will take some steps .These steps will fulfill

the customer needs. They are given below:-

We will provide the customers with best quality products

The products will be available at a very low cost.

The products will be available at all local markets so that the customer can

find it easily.

We will also try to export our products in other countries in order get brand

recognition.

As a new company we will make sure that our products are best in terms of

quality.

The products will be ISO certified so that we can proof that our products are

safe to use.

How our organization can fulfill the needs of customers?

As an organization we need to fulfill the needs of the customers. In order to do that

we have taken some steps which will help us to meet the customer needs as an

organization. They are given below:-

Ensuring the best quality products.

Ensuring the product is safe to use, in order to do that the products will be

ISO certified.

Targeting all market segments the products will be available.

Exporting the products in order to have brand recognition.

Lot of promotional activity will be performed so that it will be increase brand

value.

CSR (Corporate Social Responsibilities) activities will also be performed.

Example- Seminars, T-shirts, campaign etc.

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SWOT ANALYSIS:

Strengths:

Less number of institutes to provide education to the autistic children.

No professional companies are manufacturing products that will help the

autistic kids in Bangladesh.

International certificates from World Autistic Forum.

Collaboration with various autistic schools from abroad.

Excellent product manufacturing plant.

The freedom we have to vary this program to meet autistic child’s needs,

moods and interests. In public school, they would attempt to adapt curriculum

to meet his needs are at least give it lip service. At autistic school if something

isn't working we can change it right away.

Highly qualified and well trained instructors.

A variety of styles colors and sizes to choose from.

Weaknesses:

Lack of flexibility because of vast range of services.

People mostly rely on products which are not up to the quality but cheap.

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Parents are not enough aware about the education of the autistic child.

Lack of experience.

Opportunities:

The opportunity to work one-on-one or one-on-two.

The opportunity to integrate what we cover in all of life.

The privilege of exposing him to God's Word and works on a daily basis.

No companies are producing quality equipment.

People prefer more on quality product.

Easy to finance

Availability of trainer

Threats:

No barrier to entry

A lot of companies are trying to get involved in this industry.

Presence of a lot of companies who are not producing quality products but

cheap.

Production Plan

The products produced by Joy are segmented into two categories. The two broad categories

are

1. Autistic toys: Roll in Cars, Sponge Toys, etc.

2. Autistic tools: Special types of Chairs, tables etc.

Each of these has separate manufacturing process, physical plants, machineries and

equipment to be used for production. While some of the items are imported from abroad and

then sold. Below we discuss one of the items that we manufacture in our production plant.

The manufacturing process of making Joy scoot and scoop car is described in details.

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SWOT Autistic Toys

Name: SWOT Scoot and Scoop

Product Details

Product Length: 1.0 inches

Product Width: 1.0 inches

Product Height: 1.0 inches

Product Weight: 1.0 pounds

Package Length: 20.0 inches

Package Width: 16.0 inches

Package Height: 9.0 inches

Features

3-in-1 dump truck helps autistic toddlers in transition from crawling to walking to

riding

Scoops blocks into truck bed

Plastic pieces rearrange for separate play modes

Includes detachable wheel, 2 screws, 3 plastic blocks, and instructions

Recommended for children 9 months to 3 years old

Description

The SWOT Scoot and Scoop toy car on is a dump truck that helps autistic transition

from crawling to walking, then converts to a ride-on toy for added fun! Little boys will

love the scooping action that picks up the shape-blocks and other small toys (not

included), and then tosses them into the dump bed! When your child is ready, the

seat easily converts to a walker handle and the gravel guard becomes a ride-on

handle. The wide rear axle provides extra stability. It is a long lasting toy that is

designed for children from 9 months to 3 years!

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Manufacturing Organization

Direct Operation

Decals= 1 workers

Wheels= 2 workers

Injection Molding= 3 workers

Packing and Packaging= 2 workers

Total Direct worker per shift= 8 workers

Indirect Operation

Material Handling= 2 workers

Warehouse= 2 workers

Receiving= 2 workers

Maintenance= 3 workers

Total Indirect worker per shift= 9 workers

Total manufacturing workers per shift for toy car= 17 workers

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Receiving

Warehouse

Physical Plant Layout of Joy scoot and scoop car

Admin Building

Conference Room

Senior Executives

Security Control Room

Junior Executives

Manager’s office Cafeteria

Packaging Parts

Decal

Assembling

Decal

Printing

Metal

Cutting

Plastic

Trim

Assm.

Tire

Sub

Assm.

Tire

Molding

Wheel

Stamping

Shipping

Warehouse

Packaging

Wrapping

Injection

Module

Final

Assem.

Receiving

Shipping

Dhaka

Chittagong Road

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O P E R A T I O N A L P L A N :

Description of company’s operation:

We will deliver our product of SWOT Foundation directly to the distributor. Therefore we

would have straight deals with several distributors. Our production is directly depended on

the orders we receive. While completing our operations the core things to be considered are:

Do we have enough financial backup to support the orders?

Are their sufficient raw materials available or not?

Whether the suppliers are ready to provide adequate materials or not?

How much time is needed to finish production & deliver the order?

The costs and pricings negotiation are two big factors.

Negotiation with the retailers might also play a vital role.

These factors would directly affect our production process and order completion course. We

have to allocate each resource much efficiently to each sector. Efficiency and effectiveness

are two key points we must consider and grant proper attention to. A healthy relation with

our distributers and the retailers would be the key to success.

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Operational Flow chart:

Start

Receive orders

from the retailers

Check the inventory

whether enough item

is available or not?

NO

NO

YES

YES

Check how much time is

needed to complete the

process & whether the

retailer still wants the

deal or not?

Drop the order

Complete

production

Quality check

Packaging

Load for Shipping

Handover to

Retailer

End

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Technology Utilization

The mission of SWOT foundation is to provide supports and services to promote autism

awareness, special education, and supportive environment. We hope to enhance the quality

of life of the autistic people with their family members and also protect the ones who are

vulnerable. The SWOT foundation operates in two ways. Primarily, we are a non-profit

making school for autistic kids in our country. We also sell products that are specially

designed for people with autism. This is our other means of operation which is performed

with profit motive.

Our main motive will be providing our students with quality education, hence we will try and

give our level best and not keep any loop hole. We will try to provide our students with

advanced techniques used today in teaching students with special needs. Mind of an autistic

kid does not function like a normal kid. They need extra care and extra equipments to learn

things. Things we are going to use to help them in learning are -

PECS

Picture Exchange Communication System (PECS) is a commonly used system that allows

autistic children with communication difficulties to "talk." PECS involves a board (Velcro) and

either pictures or words (or both) that the child can place on the board to create sentences.

Weighted Equipment

Because of sensory issues, many children with autism need extra pressure on their limbs or

bodies. Weighted blankets and deep pressure vests can help to provide that needed push to

help them focus.

Toys

While they may not sound like adaptive equipment for autistic children, any number of toys

can be used to help an autistic child stop "stemming." Many times stress balls, Velcro and

other small hand-held manipulative are used to help a child keep focused by allowing him to

play with things that provide sensory feedback.

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Play Equipment

Due to the need to seek sensory input, some autistic children feel the need for movement

and motion. Swings and other indoor play equipment, such as tunnels and ball pits, can help

keep the autistic child grounded and focused. Many therapy centers and special needs

classrooms have these items for the children to use on a daily basis.

Pads

Potty training is especially difficult for some autistic children due to sensory processing

issues. Because of this, incontinence pads allow children to wear underwear even if they are

having accidents.

Feeding Equipment

Children with autism may need help feeding themselves and eating. Weighted forks, spoons

and knives, silverware with large handles, and hard plastic straws, can help autistic children

eat by themselves.

Marketing Plan

Marketing plan is setting objectives for the organization. To extend marketing plan outlines

the specific actions you intend to carry out to interest potential customers and clients in your

product and/or service and persuade consumers to buy the product and service. Product

specific, market specific or company-wide plan that describes activities involved in achieving

specific marketing objectives within a set timeframe. A market plan begins with the

identification (through market research) of specific customer needs and how the firm intends

to fulfill them while generating an acceptable level of return.

Objectives:-

Marketing plan is the outline of the organizations goals which are important to operate the

business. All marketing plan begins with comprehensive understanding of the goals of the

company. This helps to achieve success in the future. Marketing efforts should fully support

these objectives and every marketing strategy. As a organization “SWOT Foundation” also

has its own objectives.

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First year objective: - Since our products and services are totally new in the market, we are

expecting a loss. So for the first year we are assuming that there will be a loss.

Second year objective: - Since our organization started and completed one yeah so at the

end of the second year we will try to reach the breakeven point. In order to avoid loss we

hope that we will reach the breakeven point in the end of second year.

Third year objectives:-Our organization has completed its two years in the market so from

the third year we are expecting 20% - 30% profits from our sales, campaigns and other

marketing activates.

Fourth year objective:-In the fourth year we hope that there will be a stable market. Our

products and services will have popularity and demand resulting in maximum profit.

Fifth year objective:-Expecting we will have a stable market in the fifth year also. Hope to

continue with a stable market and extend our business if necessary.

These objectives are very important in order to have brand recognition and to achieve a

good position in the competitive market. We will invest heavily in order to have a distinctive

image of “Joy foundation”. We will also measure awareness and response so that we can

change our marketing efforts if necessary. To run the business properly and perfectly these

objectives and goals are important.

Target Markets:-

Our products and services are mainly designed for the autistic people. Our primary target

consumer is middle to upper income classes. We are also targeting the mass people.

Because autism is a disease that can happen to anyone. So our secondary target market is

the mass people. In order to make our products available to the mass people we will set our

product prices in a affordable amount.

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Positioning:-

We are positioning our “SWOT foundation” organization as the most unique business in the

country because there is not any other autism products business in the country. Our

organization mainly focuses on selling the products in different locations and ensuring the

best product quality in the market.

Marketing Mix:-

There are 7ps of marketing mix. The marketing mix is the combination of marketing activities

that an organization engages in so as to best meet the needs of its targeted market.

Traditionally the marketing mix consisted of just 4Ps.Extending version now consists of 7ps.

It is essential to balance the 4Ps or the 7Ps of the marketing mix. Marketing professionals

and specialist use many tactics to attract and retain their customers. The 7ps of Marketing

mix are:-

Product

Price

Promotion

Place

People

Process

Physical evidence

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Product:-

A product is a material that satisfies customer needs and wants. It must provide value to a

customer but does not have to be tangible at the same time. Our organization “Joy

foundation” will provide products which are only for the autistic people. The products are will

be available at the main center and also at other stores as well. The autism products are:-

Autism medical Id bracelet – This medical Id bracelet are for the autistic

people who lives in a medical center

Teaching temperature thermometer- This is our most popular weather

thermometer, and is appropriate for teaching temperature to the children’s.

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Window safety guard – Window safety guards are used to protect the

children’s not to open the windows in absence of their parents.

Child locator – Child locator is an instrument that will help to locate the

children’s whenever they are lost in a store or in the house.

Refrigerator lock – A refrigerator lock is used so that a child cannot open the

refrigerator in absence of their parents.

There are many products we will provide in different medical centers in different locations.

We will also import products so that we can provide products what customer wants. We will

also promote our products for autism awareness.

Price:-

Since we are new in business we will be following the skimming policy for the pricing of our

products. Because in order to reach the breakeven point within 2 years we need to set a

high price of the products in the beginning .After reaching the breakeven point we will

change our product price, making the product price low and cheap. As we said before our

products will be also available for the mass people as well since autism may occur to anyone

to everyone. Later we will charge lower prices for our products.

Place:-

Place refers to the place where the customers can buy the product and how the product

reaches out to that place. Place is also known as distribution. Distribution also means getting

the products to the customers. One of the most important issues of an business is to locate

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its perfect location in order to reach its customers easily. Joy foundation will also give its full

priority to establish its office and branches , keeping in mind of the customers need and

demands. The issues we are concentrating for selecting our office are given below.-

The place should be convenient .One of the most important issue regarding

selecting the place.

Safe location .Safety is one of the most well concerned issue of an

organizations employees and customers.

Need to check whether the location is permitted by the government for

business purposes.

Facility requirements are also important. Example- power supply, water

supply etc.

After 2 or 3 years extending the business. Example – Opening branches in

different location of the country.

These above issues are important for selecting the ideal place for business organizations

office and its branches.

Promotion:-

Promotion includes the various ways of communicating to the customers of what the

company has to offer. It is about communicating about the benefits of using a particular

product or service rather than just talking about its features. Promotion represents the

various aspects of marketing communication, that is, the communication of information about

the product with the goal of generating a positive customer response. SWOT foundation is

also performing some major promotional activities in order to reach the customers mind .The

activities are:-

Advertisement:- We will go for advertisement through electronic media and

print media. In TV advertisement we will launch TVC ad in the television

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channel, we will also go for print media advertisement such as publishing ad

in newspaper, magazines.

Billboards:- We will promote our products through billboards. In different

locations we will put billboards for advertising so that customers can see our

advertisement whenever they are travelling in roads.

Social networking websites:- Now days there are lots of social networking

websites where a person or business can create a fan page and promote their

products. We would like to use social networking websites as one of our

promotion of the organization.

Posters and outdoor promotion:- We will make posters and put it on the

walls of different streets. Also for outdoor promotion we will go for buses and

taxies for promotion.

Volunteers:-This foundation like to select some volunteers who will promote

our organization by distributing leaflets and articles to people .They will be

given payment for their work.

Corporate Social Responsibility (CSR):- Our organization will perform

some CSR activities in order to achieve custom awareness about the

organization. Such as blood campaign, organizing seminars, t-shirts, cloth

and food donation etc.We will also go for awareness campaigns which will

help us to attract the people’s attention.

These above promotional activities are important for our business to make profit and also

extend the business in the future.

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People:-

People refer to the customers, employees, management and everybody else involved in it. It

is essential for everyone to realize that the reputation of the brand that you are involved with

is in the people's hands. Recruiting the right staff and training them appropriately in the

delivery of their service is essential if the organization wants to obtain a form of competitive

advantage. Consumers make judgments and deliver perceptions of the service based on the

employees they interact with. Staff should have the appropriate interpersonal skills, attitude,

and service knowledge to provide the service that consumers are paying for.

This Foundation is very much aware of the people who are concerned with this organization.

Starting from employees, managers, customers, students and patients. Since the

organization deals with autism related issues therefore the organization is very much aware

of their students, stuffs. We also have few qualified stand by doctors who are highly paid.

They are hired because of handle the autistic kids in critical situation.

Process:-

Process refers to the methods and process of providing a service and is hence essential to

have a thorough knowledge on whether the services are helpful to the customers. The

process of giving a service and the behaviors of those who deliver the service are crucial to

customer satisfaction. SWOT foundation will have a systemic way of running the

organization to deliver better service to the customers. Since the customers expect better

performance and quality service. To achieve consumer satisfaction its a very important

issue.

Our organization will have very skilled employees who will work in our production work and

for the better management we will provide managers or sub-ordinates that will have distinct

supervision of the work process. We will ensure all the employees are working efficiently in

order to get better performance in the production making process. In our organization we will

have skilled doctors who are specialized for the treatment of autistic patients. In our product

making process we mainly import raw materials from outside. Our organization will provide

24 hours service for the consumers.

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Physical (Evidence):-

Physical (evidence) is the experience of using a product or service. When a service goes out

to the customer, it is essential that the customers are getting good quality product and

service. In other words we can say getting feedback from the people. SWOT foundation will

like to seek some feedback from the customers in order to get the idea what actually they

need. For example –

Online survey through questionnaire.

Word of mouth

Feedback from peoples

Seeking knowledge about what people wants and needs.

How are products and services helping the autistic people to improve their

condition?

Control:- Ensuring better service is our main goal . To maintain better service and providing

customers with better service we need to give more emphasis in all the sectors as much as

possible. To make a better future for the autistic and handicapped people we are very much

concern. For the well being of them we will try our best to extend our service.

Every autistic child will have proper care in our organization with proper

supervision of the doctors and teachers

We will provide 24 hours stand by doctors for emergency purpose.

We will make sure the autistic kids treated as normal people in the society,

In order to improve their condition we will provide those better education, training

and quality autism products.

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O r g a n i z a t i o n a l P l a n

Form of Ownership:

We have a shareholder procedure of ownership. All the four members of us have 25% share

for each. The business will be owned by four of us and the agreement will be done as

partnership because we are very few people and we can’t establish our company as a plc.

All of us will invest equal amount of money in the business and the names of the owners and

the percentage of share they are holding are-

Sydul Arefin- 25%

Nur-A-Alam- 25%

Farhana Ahmed- 25%

Mashfeq-uz-zaman- 25%

As shareholders we all share our EAT at equal percentage of money and we have a

contract among us that we have to be liable to all the procedures of the business and we all

have agreed and signed that we will respect the terms and conditions.

Management team Background:

Fresh BBA graduates will be running this company .This will be very effective since even

though, new graduates have very little or at times no experience at all, they are still known to

be very passionate and highly motivated to work, and make this world a better place to live

in hence, contributing greatly into doing this kind of business. Moreover technology, society,

and occupation are all changing at prompt speeds, but businesses are not keeping pace.

When these emerging trends work together, they call for a new kind of business, one that is

distributed, collaborative, agile and better positioned to succeed.

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Roles and Responsibilities of members of organization:

All the members of different sectors of the organization will be responsible for their

respective sector. For example the HR manager will be responsible for hiring new personnel

for the organization. Whereas, the marketing manager will be responsible for promoting and

advertising the product and the production manger will be responsible for the production

procedure. All the managers will be liable to the chief executive officer (CEO) of the

organization

Management team:

In order to run our organization we will be requiring the following personnel:-

Position Number of people

Chief Executives 1

Managers 5

Administration 5

Security guard 3

Peon 3

Driver 3

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Organogram

CEO

MGR (operation)

Supervisor Supervisor

MGR (Marketing)

Supervisor Supervisor

MGR (Finance)

Supervisor Supervisor

MGR ( HR)

Supervisor Supervisor

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Assessment of Risk

Weaknesses of Organization:-

Each and every business organization has some weaknesses. It may be due to lack

of resources and other competitor issues. In order to assess the feasibility of the

business we have take into consideration about all the possible risks that are

involved in the business. Assuming the risk is one of the major concerns of a

business. Since our business is a totally new concept in the market so therefore we

have to assess the feasibility of the business for all the possible risks that are

involved. For earning profits and benefits in future we need to sort out the

weaknesses and take necessary steps to cope up with those weaknesses.

Weaknesses of “SWOT Foundation” are given below:

Totally new business: - As a starter our organization is totally new in the

business. There are no other autism product business in our country .Since

our business is totally new therefore we are assuming there might risk of

having loss.

Lack of experience:-Our business is totally new so therefore we don’t have

much experience about it and doing business like autism products in our

country it will take time to get into people’s mind.

Limited target market: - As we are dealing with autism products so therefore

our target market is very limited. We are targeting those people who have

relatives or children suffering from autism.

Insufficient instrument – Since our organization is totally new so we don’t have

sufficient autism based products. We are importing it from outside, in near

future we hope to launch our own made products for autistic people.

Lack of Dedication – Since this business is new and dealing with autistic

people is not that easy. Taking care of autistic children and running a autistic

foundation really needs people who have patience and dedication. Since the

business we are struggling to find dedicated and committed persons who will

work under our organization.

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New technologies:-

Technological risks will present themselves with the arrival and adoption of new

technology in the world. In each country technology plays a big role in their

economy. Specially in the organizations technology is very much important. The

world has thrived on industrialization and technology has been embraced by the

leading firms and it promotes greater efficiency and productivity. In this era of

industrialization Bangladesh is still far behind when it comes to implementing

technology. On technological issues our country is still behind other developed

countries.

Keeping this in mind “SWOT Foundation” is very much aware of the changing

technological environment. To keep rhythm with current situation the organization is

doing its best to improve and cope up with the current changing technological

environment. Although our organization is not fully technological concerned but still

we are giving it full priority. Specially to look after autistic kids we have surveillance

cameras in the organization so that we can keep safety and security efficiently. We

use bar code scanners for our keeping records of our products which are distributed

or which are imported.

Contingency plan:-

Contingency plan means a plan designed to take a possible future event or

circumstance into account. A contingency plan is a plan devised for an exceptional

risk that, though unlikely, would have catastrophic consequences. In other words we

can say “Plan B’. Contingency planning is a systematic approach to identifying what

can go wrong in a situation. Contingencies are relevant events anticipated by a

planner, including low-probability events that would have major impacts.

35

“SWOT Foundation” also has its own contingency plan for future. The organization is

taking insurance because as we all know the future is uncertain; to cope up with any

future damages or loss insurance is must. An insurance policy should be made for

the organization so that any type loss or damage will be prevented. We are also

planning for extending our business .Opening different branches in different locations

in the capital. If possible we will extend our business to outside Dhaka. We are also

some international seminars, CSR etc for encouraging our countries people to

support us in our business as well wishers.

Financial Assumptions 1. It was assumed that the monthly salaries, wages, utilities and all other

expenses are constant. These costs are assumed to remain constant for the

rest of the year.

2. Tax rate was considered to be a flat 20% on the profit made by the business.

3. The market price prevailing in the economy of all the capital equipment and

tools were considered while valuating them and were also assumed to remain

constant for the rest of the year.

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4. The business is considered to have a separate entity rather than having an

entity collaborated with the owners of the business.

5. The share of capital is assumed to be constant at a total of Tk. 3 million which

would be equally provided by the 4 owners.

6. Investments are made equally over the 5 consecutive years.

7. The business is assumed to continue for indefinite period of time.

8.

Appendix

In order to get the feedback of the products offered by our company from the

common people, we conveyed a survey in which we as 20 random people about our

products which are relatively new in a country like Bangladesh. We believed that this

survey would make us more efficient in course of running our business by

understanding the viewpoints of the general people.

1. According to you what is autism?

a) A disease

b) Mental Disorder

c) An emotional disorder

d) God Gifted

Result: A-3, B- 5, C-1, D- 11.

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2. Do you think autistic people should be socially accepted?

a) Yes, Because they are human like us.

b) Yes, Because we all are different

c) No, They are threat to the society

d) No. They have complex Personalities and behavior.

Result: A- 10, B-8, C-0, D-2

3. What are autistic products?

a) Products for mentally or physically disabled

b) Toys for autistic children

0

2

4

6

8

10

12

A B C D

A

B

C

D

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c) Different learning instrument for autistic people.

d) ABC

Result: A- 15, B-1, C-4, D-0.

4. Should Bangladesh produce autism based for the autistic people?

a) YES

b) No

Result: A-13, B- 7

0

2

4

6

8

10

12

14

16

A B C D

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5. Should the products be imported from outside?

a) Yes

b) No

c) Depends on quality and quantity

Result: A-1, B-13, C-6

6. Joy foundation is a totally new in business for autism products. So do you think

the business will be helpful for the people?

A

B

0

2

4

6

8

10

12

14

A B C

40

a) Strongly Agree

b) Agree

c) Neutral

d) Disagree

e) Strongly Disagree

Result: A-13, B-4, C-2, D-1, E-0

7. As a local brand, do you think our products are good enough?

a) Satisfied

b) Good

c) Dissatisfied

d) Not sure

Result: A-1, B-0, C-0, D-19

0

2

4

6

8

10

12

14

A B C D E

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8. Should SWOT foundation extend its business by opening different branches in

different areas of the country?

a) YES

b) NO.

Result: A-17, B-3.

0 5 10 15 20

A

B

C

D

A

B

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9. Will you suggest people for purchasing our products?

a) Yes. Because your organization is excellent

b) Yes, the products you are selling are for good purpose

c) No because the organization is new

d) No.I don’t know any person who has autism problems

Result: A-2, B-11, C-1, D-6

10. What do you think of SWOT Foundation?

…………………………………………………………………………………………………

…………………………………………………………………………………………………

…………………………………………………………………………………………………

………………………………………………………………………………………….

Result: Most of the people encouraged us and showed their support in bringing

something so helpful and completely new to the community.

11. Any suggestions:-

…………………………………………………………………………………………………

…………………………………………………………………………………………………

0 2 4 6 8 10 12

A

B

C

D

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…………………………………………………………………………………………………

……………………………………………………………………………………………

Result: Most people suggested us to promote ourselves more frequently and

efficiently as many people do not yet know about our company yet.