25 NON-SOCIAL MEDIA LEAD GEN METHODSA GUIDE TO GENERATING LEADS WITHOUT THE USE OF SOCIAL MEDIA

LIFT THE BAR25 NON-SOCIAL MEDIA LEAD GEN METHODS

LIFT THE BAR | 25 NON-SOCIAL MEDIA LEAD GEN METHODS PG 2

Your ability to generate and convert leads will be the thing that separates your success from your failure. In this 25 non-social media based methods document, we’ll be doing exactly that, giving you 25 ways to generate leads without the use of social media.

We’ll go through interaction, authority, internal relationship and business to business based methods of generating leads. All of these methods will require you to put on your big boy/ girl pants and action them as none are as easy as putting out a Facebook post or Instagram pic of your lunch. We can guarantee they will be 100 times better at actually encouraging conversations between you and potential clients, which if you ask any trainer who has ever made it in a commercial gym will tell you is 95% of the way to success.

LEAD GENERATION IS ONE OF THOSE THINGS THAT PERSONAL TRAINERS NEED TO HAVE A GRASP ON, ESPECIALLY IF YOU HAPPEN TO HAVE LANDED A JOB IN A COMMERCIAL GYM.

To watch the introduction to this document and to learn about the principles of lead generation, click the play button.

INTRODUCTION

LIFT THE BAR25 NON-SOCIAL MEDIA LEAD GEN METHODS

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THE METHODS

INTERACTION BASED 1-61. Run a Guess The Calories Competition2. 4-Page Welcome Pack to Every

New Member3. Create a Nutrition Handout4. Create a Stretching Handout5. Guess The Amount of Ping Pong Balls

in a Jar Competition6. Run a Help Desk at Reception

AUTHORITY BASED 7-13 7. Run a Nutrition Workshop8. Learn The Lift Workshop Series9. Online Course Via Email or

FB Group10. Client Case Study Workshop/ Webinar11. Body Part Blitz12. The Ultimate Diet Cheat Sheet13. 30-Day Email Sequence

INTERNAL RELATIONSHIP BASED 14-1814. Have a Positive Relationship

with Reception Staff15. Offer to Help Membership

Sales Team16. Clients Who Used to Use PT?17. Ask to Send a Meet the

Trainer Email18. Meet at Least One New Person

Per Day

BUSINESS TO BUSINESS BASED 19-2519. Create a “Lean Guide to (Café)”20. Go One Step Further21. Create a “Energy at Work Guide”22. Run Health/ MOT Checks23. Energise the Workforce Class24. Handout for Local Butcher25. Run a Makeover Challenge With a

Local Salon

“IF YOU CAN SEE JOHN SMITH THROUGH JOHN SMITH’S EYES,

YOU CAN SELL JOHN SMITH WHAT JOHN SMITH BUYS”

ALWYN COSGROVE

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INTERACTION BASED

1. RUN A GUESS THE CALORIES COMPETITION WATCH VIDEO

2. 4-PAGE WELCOME PACK TO EVERY NEW MEMBER WATCH VIDEO

3. CREATE A NUTRITION HANDOUT WATCH VIDEO

4. CREATE A STRETCHING HANDOUT WATCH VIDEO

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03 04

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5. GUESS THE AMOUNT OF PING PONG BALLS IN A JAR COMPETITION WATCH VIDEO

6. RUN A HELP DESK AT RECEPTION WATCH VIDEO

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INTERACTION BASEDCONTINUED

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#2 AUTHORITY BASED

7. RUN A NUTRITION WORKSHOP WATCH VIDEO

8. LEARN THE LIFT WORKSHOP SERIES WATCH VIDEO

9. ONLINE COURSE VIA EMAIL OR FB GROUP WATCH VIDEO

10. CLIENT CASE STUDY WORKSHOP/ WEBINAR WATCH VIDEO

07 08

09 10

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12. THE ULTIMATE DIET CHEAT SHEET WATCH VIDEO

11. BODY PART BLITZ WATCH VIDEO

13. 30-DAY EMAIL SEQUENCE WATCH VIDEO

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13

#2 AUTHORITY BASEDCONTINUED

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#3 INTERNAL RELATIONSHIP BASED

14. HAVE A POSITIVE RELATIONSHIP WITH RECEPTION STAFF WATCH VIDEO

15. OFFER TO HELP MEMBERSHIP SALES TEAM WATCH VIDEO

16. CLIENTS WHO USED TO USE PT? WATCH VIDEO

17. ASK TO SEND A MEET THE TRAINER EMAIL WATCH VIDEO

14 15

16 17

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18. MEET AT LEAST ONE NEW PERSON PER DAY WATCH VIDEO

18

#3 INTERNAL RELATIONSHIP BASEDCONTINUED

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#4 BUSINESS TO BUSINESS BASED

19. CREATE A “LEAN GUIDE TO (CAFÉ)” WATCH VIDEO

20. GO ONE STEP FURTHER WATCH VIDEO

21. CREATE A “ENERGY AT WORK GUIDE” WATCH VIDEO

22. RUN HEALTH/ MOT CHECKS WATCH VIDEO

19 20

21 22

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2

23. ENERGISE THE WORKFORCE CLASS WATCH VIDEO

24. HANDOUT FOR LOCAL BUTCHER WATCH VIDEO

25. RUN A MAKEOVER CHALLENGE WITH A LOCAL SALON WATCH VIDEO

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