2020 BENCHMARKS - Phenom

How Fortune 500 companies rank when attracting, engaging, and converting candidates

2020 B E N C H M A R K S

| 01 | Introduction ......................................................................................4

| 02 | Candidate Landscape by the Numbers................................... 6

| 03 | About the Audit ............................................................................. 10 Audit Methodology

Audit Score Distinctions

What’s New Since Last Year?

| 04 | Key Findings ................................................................................... 14 Overall Successes & Failures

| 05 | Industry Breakout .........................................................................29

| 06 | Overall Audit Rankings ................................................................71

| 07 | Conclusion .......................................................................................99 About Talent Experience Management

About Phenom People

Table of Contents


PHENOM PEOPLE 3 THE STATE OF CANDIDATE EXPERIENCE: 2020 BENCHMARKS

| 01 | Experiences should now be thought of as company assets—especially in HR. For today’s job seekers, a company’s career site is usually the first impression they have of that brand. An engaging, intuitive experience can drive more interest and applies. Conversely, a broken experience can drastically decrease an employer’s chances of attracting quality talent.

The candidate experience is only the beginning of the talent lifecycle. When a candidate becomes an employee, the employee experience becomes vital to whether they're engaged and productive—which is integral to retaining internal talent.

For successful company growth, companies need to optimize each of their talent experiences—a holistic approach we call Talent Experience Management. But it all starts with the candidate.

Introduction

THE STATE OF CANDIDATE EXPERIENCE: 2020 BENCHMARKS PHENOM PEOPLE 4

To help illuminate the most important elements in career site design and where companies can improve, we audited the digital candidate experiences of the Fortune 500 in three areas: attraction, engagement, and conversion. By viewing the strengths and weaknesses across hundreds of companies, HR professionals can gain valuable insights, as well as best practices to increase applications and talent pools.

What is Talent Experience Management?Talent Experience Management is a holistic approach that connects every interaction across candidates, recruiters, employees, and management. This means candidates find the right jobs faster, recruiters are more productive, employees are able to evolve, and management gets the insights they need.

PHENOM PEOPLE 5 THE STATE OF CANDIDATE EXPERIENCE: 2020 BENCHMARKSTHE STATE OF CANDIDATE EXPERIENCE: 2020 BENCHMARKS

| 02 | Candidate Landscape By the NumbersBusiness is booming. In the US, the unemployment rate has wavered only slightly in the past year between 3.5 and 4.0 percent.1 In the European Union, it’s at its lowest—6.3 percent.2 So what does that mean for HR? Employers around the globe are still in the midst of a candidate-driven market. When candidate supply is down and job demand is up, a highly interactive and satisfying candidate experience is essential. The question is whether companies are delivering.

of candidates say that job searching is one of the most stressful things in life

73%3

From the employer’s perspective, engagement makes up only

19% 3

From the candidate’s perspective, engagement makes up

30%of the overall candidate experience

vs.


of job seekers say that employers who continuously communicate status updates improve the candidate experience

81%3Positive candidate experience

ratings increased

28%when candidates

received a phone call

63% automated email

21% personal emails from the recruiter/hiring manager

7% phone call

HOWEMPLOYERS

REJECTCANDIDATES4


Poor Candidate Experiences Are Expensive

60%

72%

of job seekers have had a bad candidate experience 5

of those job seekers share that experience on employer review sites such as Glassdoor, Comparably, or social networks 5

83%6

will change their mind about a role or company they liked

because of a negative experience

will stop using a company’s products or services if they have a negative

candidate experience

18%6


ENTRY-LEVEL

40% of Salary

$16,000

MID-LEVEL

150% of Salary

$120,000

HIGH-LEVEL

400% of Salary

$400,000

6% $5.4MILLION LOST ANNUALREVENUE

of their 123,000 rejected candidates canceled their cable subscriptions due to a bad candidate experience

6

With negative candidate experiences, empty roles will remain stagnant and continue to impact a company’s bottom line.

AVERAGE COST TO FILL8

A popular media company found that...


| 03 |

About the Audit

The purpose of this audit is to provide an objective evaluation of the current state of the candidate experience across Fortune 500 companies. The analysis was conducted based on the performance of each organization’s career site, application process, and communication to candidates post-apply within three components: attraction, engagement, and conversion.

While this research highlights areas that need improvement, it is also meant to inspire all companies to boost talent acquisition by strengthening the candidate experience.

Every year, organizations strive to keep their talent acquisition strategy and career site up to date to meet the evolving expectations of candidates. Career sites must be robust and compelling, and the recruitment strategy should effectively attract, engage, and convert job seekers. If companies miss the mark, those quality candidates end up working for their competitors.


| 03 | About the Audit

Audit Methodology

To conduct the audit, we appraised the digital candidate experiences of the Fortune 500 companies9 from May to September 2019 based on the following three categories:

ATTRACTIONHow well does the career site drive traffic to relevant job openings? Subcomponents of this category include landing pages, navigation, social profile integration, page load time, job distribution, and SEO.

ENGAGEMENTIs the candidate spending an optimal amount of time on the career site? Subcomponents of this category include job descriptions, video and blog content, employer value proposition, surveys, and employee reviews.

CONVERSIONWhat does the job application process entail? Subcomponents of this category include length of apply, user support and error prevention, apply options (manual, social, and cloud), and post-application communication.

ARTIFICIAL INTELLIGENCE (AI)Are companies using AI efficiently? This additional audit was based on data from the Attraction, Engagement, and Conversion categories, including social login and apply, job search functionality, personalization, chatbot performance, and dynamic content.

BONUS AUDIT



Audit Score Distinctions

Every company reviewed in the audit received a score for Attraction, Engagement, and Conversion, as well as an overall score for its entire candidate experience. They also received a separate score for AI. After accumulating their scores, companies were then ranked as follows:

Phenomenal (75+)Organizations with scores of 75 or more place exceptional emphasis on their candidate experience. These employers exemplify what it means to attract, engage, and convert active and passive job seekers alike.

Acceptable (60-74)Organizations with scores between 60-74 implement many of the best recruitment practices. However, employers who fall within this range have opportunities to enhance their career site to improve the candidate experience.

Unsatisfactory (50-59)Organizations with scores between 50-59 lack significant career site features and functionalities. Employers should take a holistic look at their career site.

Poor (0-49)Organizations with scores between 0-49 must take radical action to improve their digital candidate experiences. These employers lack strong career site features that contribute to a negative experience.



What’s New Since Last Year?

In addition to exposing the current state of candidate experience, the report also evaluates how artificial intelligence (AI) technology is incorporated on career sites. With 37% of organizations implementing AI10, the goal was to analyze the extent to which talent acquisition utilizes automated technology.

For this edition of the report, we also:

Weighted personalization scores on a more granular level. Tailoring the candidate experience is no longer an option; it’s a necessity for career sites today.

Measured chatbots within the engagement category. Businesses have increased adoption of chatbots on their career sites, engaging and converting job seekers 24/7.

Audited the career site of the highest revenue-generating subsidiary. This helped organizations that have a parent holding company, but lack their own career site.

123


| 04 |

Key Findings


51%

Social Recruiting

Maintaining an active candidate pipeline is critical for every talent team. The Fortune 500 is going beyond traditional job boards and expanding the search for best-fit candidates to social networking sites such as LinkedIn and Twitter. Engaging on multiple social platforms has numerous benefits to recruiters: not only does it allow them to tap into broader networks, they can target A+ candidates more efficiently. Social advertising opportunities—particularly those on LinkedIn—also allow talent teams to boost the promotion of hard-to-fill roles.

| 04 | Key Findings

of the Fortune 500 actively use three or more social media platforms to recruit

candidates


| 04 | Key Findings

Social Login

Personalization during the job search and application process is essential to a great candidate experience.

Career sites that feature social login—or the ability to connect to a social media profile—use AI to instantly create a tailored job search experience. Once a candidate logs in to their LinkedIn account, for example, information from their profile is used to deliver relevant jobs. This expedites the job search process, connecting candidates with the right roles faster—including ones they might have otherwise missed.

With millions of users on social networking sites, the majority of organizations in this study are missing out on this opportunity to attract the right talent.of career sites

DO NOT offer a social login option for candidates to

browse relevant jobs

90%


91%

Multi-Device Experience

No longer can career sites be designed only for desktops. Candidates are applying to jobs on a variety of devices, including tablets and mobile phones. A responsive and mobile-friendly website increases traffic and engagement, which can also positively impact application rates. While optimized career sites have become a standard element of the candidate experience, 9% of the Fortune 500 companies still fail to deliver this experience and risk losing top talent.

| 04 | Key Findings

of career sites can be viewed on desktops, tablets, and mobile

devices without losing site functionality


Search Functionality

A candidate’s ability to find the right job depends on the career site’s ability to deliver the correct, relevant job results. But having a search bar on a career site is insufficient—it must be intelligent enough to understand the intent and context of a candidate’s inquiry, as well as the relationship between words. Also known as semantic search, this type of search functionality seeks to understand language the same way a human would. For example, if a job seeker searches for “RN” positions, semantic search ensures all jobs with the word “Nurse” display, even if the title does not include “RN”.

When looking for the right technology to support a career site, consider whether or not it has search capabilities—and evaluate how well it works.

| 04 | Key Findings

of career sites DO NOT have semantic search

capabilities

86%


Personalization

The world is filled with personalized experiences—and this trend has become necessary for talent acquisition. A hyper-personalized career site is one that delivers tailored content and job recommendations based on a job seeker’s experience, interests, and needs. Instead of leaving it up to the candidate to spend time searching for the right job, the career site delivers it to them in seconds. Employers that do not provide customized candidate experiences risk losing top talent to their competitors.

| 04 | Key Findings

97%

of career sites DO NOT deliver hyper-personalized

candidate experiences


58%

Job Descriptions

To boost applications, recruiters and hiring managers should write job descriptions that are concise, easy to understand, and set clear expectations. At a minimum, requisitions should include at least three job responsibilities and three required qualifications. Ultimately, they should paint an accurate picture of what a day in the life at a company will look like. If it seems like the right opportunity, candidates will be more motivated to apply. In the end, job seekers can easily find best-fit positions, improving the quality of a company’s talent pool.

| 04 | Key Findings

of career sites have well-written

descriptions for all jobs


65%

Video Content

Video content is king. It grabs viewers’ attention and keeps job seekers on career sites longer. Plus, it allows employers to visually convey what their organization is all about. Some talent teams create videos that represent a company’s culture and what it’s like to work in various departments. Others have even started replacing job descriptions altogether with videos featuring employees discussing the responsibilities and requirements for specific roles. However, many companies are not there yet: More than half of the Fortune 500 career sites have no (or very limited) video content. When video content is present, it is often buried under many pages and text.

| 04 | Key Findings

of career sites have LIMITED OR NO video content that is relevant

to the candidate journey


92%

Recommended Jobs

Candidate profiles on career sites empower job seekers to personalize their own experiences. By adding their desired field of work, skills, and employment history, candidates receive tailored job recommendations based on their information. This not only reduces the time it takes to find the right role, it also increases the likelihood that they will complete an application. However, most of the Fortune 500 are not utilizing this technology as a way to improve the candidate experience.

| 04 | Key Findings

of career sites DO NOT deliver recommended

jobs based on candidate profiles


94%

Chatbot

Also known as conversational bots or virtual recruiters, chatbots drastically improve engagement and conversion. Powered by AI, chatbots help recruiters connect candidates with the right job faster by delivering tailored job recommendations, scheduling interviews, and answering FAQs. Plus, they’re available 24/7 when most talent acquisition teams are not. Despite their popularity, most Fortune 500 companies still do not have a chatbot on their career site.

| 04 | Key Findings

of career sites DO NOT include a chatbot


67%

Application Error Prevention

Candidates expect complete transparency throughout the application process. Any point of friction can frustrate job seekers, and drive them to abandon the application altogether. If a candidate incorrectly fills out an online application and receives an error, they want to know exactly how they can fix it. Not only does this make it easier to apply, it can reduce the time it takes to complete an application.

| 04 | Key Findings

of career sites have error notifications but

DO NOT highlight necessary actions to

correct them


Social Apply

Similar to social login, social apply uses information from an applicant’s social media profile to automatically complete a job application. This feature makes applying effortless, often reducing the process to a single click and minimizing candidate drop-off rates. However, more than half of Fortune 500 career sites do not include this capability. Among those that do have social apply, 10% are not parsing this information into the application. The more details a candidate must provide in an application, the more likely it is they will abandon the application altogether.

| 04 | Key Findings

of career sites DO NOT have

social apply functionality

57%


Applicant Communication

The candidate experience does not end after an application is submitted—candidates expect to hear from companies throughout the entire process. Although most of the Fortune 500 send confirmation updates to candidates when they receive an application, the communication often ends there. Instead, talent teams should strive to actively keep job seekers up to date on their application status, such as sending an automated email when their resume is reviewed and when they are rejected. Any communication—even the negative—is better than none at all.

| 04 | Key Findings

of the Fortune 500 DO NOT further

communicate application status after confirming they have received the

application

99%


Where Are Career Sites Excelling?

Among the three categories of attraction, engagement, and conversion, Fortune 500 career sites excel most in ATTRACTION.

| 04 | Key Findings

WEB PAGE RESPONSE TIME

100%

OF IMAGES AND CONTENT DOWNLOAD IN LESS

THAN 3 SECONDS Download time is essential to a

site’s performance. If the site fails to load immediately, job seekers will

abandon their search before it even begins.

MULTI-DEVICE EXPERIENCE

91%

OF CAREER SITES ARE RESPONSIVE AND OPTIMIZED ON TWO OR

MORE DEVICES Career sites that are designed to work

on desktops, tablets, and mobile phones ensure that candidates can

browse and apply for jobs from any device.

JOB AGGREGATORS

87%

OF EMPLOYERS DELETE EXPIRED JOBS ON EXTERNAL JOB BOARDS

Candidates get frustrated when they find a relevant position on a job

board, only to be taken to an expired post on a company’s career site.

Maintaining external job boards is just as important as maintaining job

requisitions on the career site.

Overall Successes & Failures


Where Are Career Sites Failing?

While most of the Fortune 500 have career sites that successfully attract candidates, the majority miss the mark when it comes to ENGAGEMENT and AI.

ARTIFICIAL INTELLIGENCE

97%

OF CAREER SITES HAVE A POOR AI SCORE

As companies adopt AI technology to boost efficiency, TA needs to catch up. Personalized experiences are critical

to positive candidate experiences, which can only be accomplished with

the right technology.

JOB RECOMMENDATIONS

96%

OF CAREER SITES DO NOT PROVIDE RECOMMENDATIONS BASED ON

JOB BROWSING HISTORY It takes more time to find a job

when tailored job recommendations are not available on career sites, creating a frustrating candidate

experience.

CHATBOT

94%

OF CAREER SITES DO NOT HAVE A CHATBOT

Chatbots help ensure job seekers find the right job at the right time. All career sites should have these virtual assistants to interact with

candidates, answer questions, and deliver relevant roles.

| 04 | Key Findings


| 05 |

Industry Breakout


View the audit results by 12 different industry groupings.Consumer GoodsEnergy & UtilitiesFinancial ServicesFood & BeverageHealthcare & PharmaceuticalInsuranceManufacturingRestaurant & HospitalityRetailSoftware & TechnologyTelecommunications & MediaTransportation & Distribution


Consumer Goods

AVERAGE SCORES

Attraction 54Engagement 38Conversion 59AI 34

ATTRACTING CANDIDATES

11% Phenomenal22% Acceptable11% Unsatisfactory56% Poor

ENGAGING CANDIDATES

100% Poor

CONVERTING CANDIDATES

67% Acceptable22% Unsatisfactory11% Poor

| 05 | Industry Breakout

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES


THE STATE OF CANDIDATE EXPERIENCE: 2020 BENCHMARKS

AI Performance


11% Unsatisfactory89% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY


AVERAGE SCORES

PHENOM PEOPLE 32

COMPANY COMPANY

CONSUMER GOODS

Newell Brands 62 83 49 52 55

Procter & Gamble 56 61 47 60 48

Nike 54 61 41 60 40

3M 49 47 38 64 30

Clorox 48 47 34 64 28

Kimberly-Clark 47 45 35 64 28

Colgate-Palmolive 45 49 32 56 20

Hanesbrands 45 42 35 60 27

Levi Strauss 44 54 30 48 27


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* AI not included in Overall Score PHENOM PEOPLE 33


Energy & Utilities

AVERAGE SCORES




ENGAGING CANDIDATES

2% Acceptable98% Poor



0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance


100% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 35

COMPANY COMPANY

ENERGY & UTILITIES

Dominion Energy 56 57 43 70 27

Exelon 55 50 60 54 25

Eversource Energy 53 64 46 48 40

Halliburton 51 59 32 64 27

DTE Energy 50 58 36 56 26

Duke Energy 49 51 31 68 31

Oneok 49 51 34 64 31

Anadarko Petroleum 48 51 40 54 28

Southern 48 68 32 44 39

Edison International 48 44 42 60 33

Plains GP Holdings 48 47 32 68 33

Consolidated Edison 48 58 39 46 30

ConocoPhillips 48 47 37 60 28

Enterprise Products Partners 47 44 39 60 26

EnLink Midstream 46 46 29 66 28

NextEra Energy 46 50 31 58 23

Occidental Petroleum 45 47 35 56 39

Chevron 45 47 35 56 21

CMS Energy 45 45 35 58 21

Public Service Enterprise Group 45 45 34 58 21

PG&E 45 53 28 56 23

National Oilwell Varco 45 53 35 48 36

Exxon Mobil 45 46 33 58 20

Peabody Energy 45 53 31 52 28

Marathon Petroleum 45 48 32 56 20

Sempra Energy 44 48 35 52 31

Valero Energy 44 41 34 60 20

Entergy 44 46 31 58 20

Pioneer Natural Resources 44 46 29 60 26

Marathon Oil 44 47 31 56 21

Phillips 66 44 50 30 52 26

Apache 44 42 31 60 25

Energy Transfer 44 42 35 56 31

World Fuel Services 44 37 33 64 28

PPL 44 52 29 52 29

Cheniere Energy 44 56 27 48 30

WEC Energy Group 44 50 30 52 29

AES 44 46 30 56 27

Vistra Energy 43 46 26 60 26

American Electric Power 43 45 29 56 22


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COMPANY COMPANY

FirstEnergy 43 42 31 58 20

Williams 43 47 31 52 26

Chesapeake Energy 43 42 31 58 21

Hess 43 47 30 52 21

Delek US Holdings 42 42 28 58 20

Devon Energy 42 44 31 52 21

UGI 42 40 29 58 21

NRG Energy 42 47 27 52 20

Xcel Energy 41 44 30 52 20

Kinder Morgan 41 41 38 46 20

Global Partners 41 44 26 56 22

EOG Resources 40 46 27 48 23

CenterPoint Energy 40 39 31 52 20

PBF Energy 40 42 27 52 20

HollyFrontier 39 42 29 48 20

DCP Midstream 39 47 30 38 26

NGL Energy Partners 37 32 27 56 20

Ameren 37 41 29 44 20

Targa Resources 37 34 27 52 22

Calpine 37 42 26 44 20


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Financial Services

AVERAGE SCORES




ENGAGING CANDIDATES





0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance


100% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 39

COMPANY COMPANY

FINANCIAL SERVICES

Capital One Financial 60 59 55 68 40

BlackRock 58 65 55 52 33

Citizens Financial Group 56 61 47 60 35

Discover Financial Services 55 64 44 58 35

Citigroup 55 54 44 68 35

Fannie Mae 54 51 45 68 33

Raymond James Financial 54 60 49 52 34

ADP 53 55 51 52 32

American Express 52 53 36 70 28

PayPal Holdings 52 57 36 64 35

Jones Financial (Edward Jones) 52 61 41 54 38

BB&T Corp. 50 50 34 68 30

Synchrony Financial 50 50 34 68 25

Navient 49 61 39 48 33

Wells Fargo 49 58 31 60 30

Northwestern Mutual 49 50 32 68 21

JPMorgan Chase 49 44 37 68 26

Visa 49 48 40 60 31

M&T Bank Corp. 49 53 35 60 27

Bank of America 49 49 36 64 30

State Street Corp. 49 53 32 64 30

Principal Financial 48 41 42 64 20

Prudential Financial 48 49 34 64 28

U.S. Bancorp 48 52 33 60 27

Regions Financial 47 43 34 68 33

First American Financial 47 50 33 60 26

Bank of New York Mellon 47 65 31 44 30

Franklin Resources 47 43 36 64 29

Hartford Financial Services 47 64 32 44 36

First Data 47 48 35 60 33

Jefferies Financial Group 47 56 33 52 36

Ally Financial 46 49 32 60 31

Voya Financial 46 47 34 60 28

Northern Trust 46 45 33 64 28

Charles Schwab 46 44 36 60 25

TIAA 46 40 33 68 28

Freddie Mac 46 44 39 56 26

Western Union 46 52 34 52 30

Mastercard 45 47 34 56 20

American Financial Group 45 43 34 60 25


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COMPANY COMPANY

Goldman Sachs Group 45 41 31 66 24

PNC Financial Services 45 49 34 52 27

Genworth Financial 45 54 29 52 27

Blackstone Group 44 44 34 56 28

Morgan Stanley 44 40 34 60 20

KeyCorp 44 46 34 52 28

S&P Global 42 39 30 60 20

Thrivent Financial for Lutherans 42 50 29 48 22

Fifth Third Bancorp 42 51 28 48 24

Fidelity National Information Services 42 53 28 46 25

SunTrust Banks 42 47 28 52 23

Intercontinental Exchange 42 41 30 56 23

INTL FCStone 42 42 30 56 20

Fidelity National Financial 35 36 24 48 20


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Food & Beverage

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES

5% Phenomenal95% Poor



CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance



0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 43

COMPANY COMPANY

FOOD & BEVERAGE

Hershey 84 90 78 82 83

PepsiCo 55 55 41 70 37

Post Holdings 53 54 44 64 35

General Mills 53 61 36 64 37

Kellogg 51 49 46 60 30

Sysco 50 59 34 58 32

Campbell Soup 49 51 34 64 32

Dean Foods 48 51 30 66 28

Mondelez International 47 49 35 60 29

Kraft Heinz 47 49 28 68 23

Tyson Foods 47 46 34 64 23

Conagra Brands 47 53 40 48 31

Coca-Cola 47 44 37 60 21

Constellation Brands 46 49 31 60 28

Ingredion 45 46 31 60 27

J.M. Smucker 44 45 29 60 28

Hormel Foods 44 48 33 52 31

Land O’Lakes 44 40 30 64 26

Keurig Dr Pepper 43 44 30 58 23

TreeHouse Foods 43 42 34 56 28

Molson Coors Brewing 42 41 34 54 20


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Healthcare & Pharmaceutical

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES




CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance



0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 46

COMPANY COMPANY

HEALTHCARE & PHARMCEUTICAL

DaVita 76 91 72 64 77

Merck 72 81 74 60 88

Abbott Laboratories 68 78 70 56 81

Regeneron Pharmaceuticals 65 72 50 74 45

Centene 60 74 44 64 49

Eli Lilly 56 60 41 70 38

Tenet Healthcare 54 53 43 68 37

Celgene 54 72 33 56 36

WellCare Health Plans 52 61 48 48 37

Magellan Health 51 52 41 60 21

Bristol-Myers Squibb 49 57 36 56 27

Quest Diagnostics 49 51 34 64 34

Amgen 49 49 35 64 27

Cardinal Health 49 49 39 60 23

AbbVie 48 42 38 68 30

HCA Healthcare 48 45 38 64 36

Laboratory Corp. of America 48 58 40 44 43

Johnson & Johnson 47 54 35 54 22

IQUIA Holdings 47 51 32 60 28

Pfizer 47 48 35 60 23

McKesson 47 43 43 56 23

Zoetis 47 41 38 64 30

AmerisourceBergen 47 43 39 60 23

Gilead Sciences 46 53 30 56 25

Biogen 43 49 32 48 32

Owens & Minor 43 50 31 48 28

Community Health Systems 41 34 29 64 26

Henry Schein 41 34 32 60 26

Universal Health Services 40 53 24 44 31


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Insurance

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES




CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance


100% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 49

COMPANY COMPANY

INSURANCE

USAA 60 67 56 56 41

Marsh & McLennan 59 75 42 60 45

Travelers 55 59 38 68 36

Liberty Mutual Insurance Group 53 47 45 68 32

AIG 53 44 45 72 30

Assurant 53 69 41 48 40

UnitedHealth Group 53 45 50 64 28

Guardian Life Ins. Co. of America 52 57 40 60 35

Farmers Insurance Exchange 52 54 38 64 37

Progressive 51 52 39 64 35

Auto-Owners Insurance 50 38 29 48 20

Cigna 49 42 36 72 30

Molina Healthcare 49 54 39 56 34

Arthur J. Gallagher 49 54 34 60 34

American Family Insurance Group 49 47 34 68 28

Nationwide 48 44 37 64 30

W.R. Berkley 48 48 31 66 28

Humana 47 49 35 60 23

MetLife 47 46 36 62 20

Allstate 47 51 34 58 22

Massachusetts Mutual Life Insurance 46 42 36 64 30

New York Life Insurance 46 47 36 58 23

Alleghany (Transamerica) 46 44 34 64 23

Anthem 46 47 34 60 32

Brighthouse Financial 46 47 34 58 21

Unum Group 46 42 33 64 28

Pacific Life 45 56 32 48 34

Ameriprise Financial 45 51 32 54 34

Erie Insurance Group 45 50 31 56 22

Western & Southern Financial Group 45 55 32 48 31

Markel 44 48 29 56 26

Lincoln National 44 53 29 50 25

State Farm Insurance 43 42 31 60 24

Loews 43 42 36 52 20

Mutual of Omaha Insurance 43 48 38 42 30

Aflac 42 50 32 44 23

Reinsurance Group of America 41 46 34 44 26

Berkshire Hathaway 38 42 27 46 20

Old Republic International 37 49 31 28 20


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Manufacturing

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES




CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance



0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 52

COMPANY COMPANY

MANUFACTURING

American Axle & Manufacturing 72 81 67 66 77

Analog Devices 70 81 63 66 82

General Motors 66 82 56 60 48

General Electric 66 82 67 46 84

Ecolab 56 52 55 64 33

Boeing 56 61 45 64 32

Northrop Grumman 56 55 42 74 36

Stryker 56 68 44 56 32

United Technologies 55 56 48 64 38

Western Digital 55 53 40 76 37

Cummins 55 60 36 70 44

Becton Dickinson 54 62 34 68 32

Raytheon 54 61 41 62 38

Rockwell Collins 53 57 43 60 40

Honeywell International 53 54 39 68 36

Philip Morris International 51 65 32 58 37

Owens Corning 51 62 40 52 36

Ford Motor 51 59 38 58 32

Estee Lauder 51 59 34 60 39

WestRock 51 56 41 56 27

Jabil 50 50 38 64 31

DowDupont 50 53 35 64 32

Arconic 50 63 35 52 32

Whirlpool 50 53 37 60 27

Nvidia 50 50 36 64 31

Mohawk Industries 49 51 35 64 32

Illinois Tool Works 49 59 41 46 38

Micron Technology 49 54 31 64 25

Alcoa 48 51 31 64 30

Oshkosh 48 53 41 48 27

Tesla 47 58 29 56 32

Paccar 47 58 33 52 27

Thermo Fisher Scientific 47 52 35 56 27

Coty 47 53 32 56 24

Deere 47 50 36 56 21

BorgWarner 46 48 34 60 31

Broadcom 46 47 27 68 25

Archer Daniels Midland 46 55 32 52 30

Boston Scientific 46 46 35 60 23

Berry Global Group 46 54 36 48 34

Stanley Black & Decker 46 47 34 58 29

Goodyear Tire & Rubber 46 47 33 58 21

Emerson Electric 45 43 39 56 29

Rockwell Automation 45 44 33 62 25

PPG Industries 45 46 32 60 32

Nucor 45 51 30 56 25


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COMPANY COMPANY

Huntington Ingalls Industries 45 48 36 52 29

Thor Industries 45 45 29 64 28

ON Semiconductor 45 45 35 56 20

Texas Instruments 45 55 32 48 33

Air Products & Chemicals 45 53 36 46 28

Caterpillar 45 43 38 54 30

Chemours 44 45 31 60 22

Masco 44 50 35 48 23

Huntsman 44 47 31 56 22

Polaris Industries 44 45 27 64 24

Spirit AeroSystems Holdings 44 41 33 60 25

AGCO 44 43 33 58 21

International Paper 44 47 30 56 23

Dover 44 43 33 58 20

Eastman Chemical 44 47 30 56 20

Applied Materials 44 44 29 60 26

Baxter International 43 44 29 60 20

Navistar International 43 41 32 60 25

Corning 43 43 34 54 21

Avery Dennison 43 44 35 52 26

Advanced Micro Devices 43 42 36 52 21

United States Steel 43 44 30 56 32

Reliance Steel & Aluminum (Metals USA) 42 45 30 52 31

Harley-Davidson 42 56 29 62 22

Celanese 42 38 29 60 25

AK Steel Holding 42 40 28 60 20

Parker-Hannifin 42 45 37 42 25

Owens-Illinois 41 40 32 54 20

Builders FirstSource 41 44 31 48 25

Lear 40 45 32 44 25

Tenneco 40 45 33 42 28

Sanmina 40 46 29 46 22

Lam Research 39 43 32 44 22

Dana 39 40 30 48 20

Westlake Chemical 39 39 31 48 25

Olin 38 45 26 44 20

Crown Holdings 37 38 31 44 23

Steel Dynamics 37 33 27 54 20

Amphenol 37 42 28 42 26

Packaging Corp. of America 36 37 25 48 20

Graphic Packaging Holding 36 44 28 36 20

Ball 35 36 32 36 20

Zimmer Biomet Holdings 34 36 26 40 20

PHENOM PEOPLE 54

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* AI not included in Overall ScoreTHE STATE OF CANDIDATE EXPERIENCE: 2020 BENCHMARKS


Restaurant & Hospitality

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES




CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance


100% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 56

COMPANY COMPANY

RESTAURANT & HOSPITALITY

McDonald’s 57 72 42 56 46

Hilton Worldwide Holdings 53 52 53 52 26

Marriott International 52 56 39 64 40

Caesars Entertainment 49 60 32 56 38

Aramark 48 55 30 62 28

MGM Resorts International 48 47 34 64 28

Darden Restaurants 45 52 31 54 29

Yum China Holdings 42 46 29 54 29

Yum Brands 42 46 29 54 29

Las Vegas Sands 41 45 32 48 22

Wynn Resorts 41 44 34 46 28


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Retail

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES




CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance



0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 59

COMPANY COMPANY

RETAIL

PVH 80 91 76 70 94

Kohl’s 75 90 69 64 89

Foot Locker 70 84 61 64 87

Walgreens Boots Alliance 64 73 55 66 47

AutoNation 64 80 52 60 49

Lowes 60 67 52 60 38

Starbucks 59 67 42 70 38

eBay 58 59 58 56 30

Rite Aid 58 64 39 72 38

Target 55 61 34 72 37

Dollar General 54 57 35 72 31

Gap 53 59 43 56 40

Macy’s 52 54 36 68 27

L Brands 51 55 39 60 34

Dick’s Sporting Goods 51 56 45 52 30

AutoZone 51 52 31 72 37

Walmart 50 59 37 56 32

Wayfair 50 67 30 54 34

Publix Super Markets 50 59 36 56 37

Ralph Lauren 50 49 38 66 26

Nordstrom 50 51 37 64 33

Home Depot 49 62 34 54 32

Dollar Tree 49 61 30 56 36

SpartanNash 49 57 33 56 31

CHS 48 47 39 60 26

Ross Stores 48 52 31 64 23

Advance Auto Parts 48 52 33 60 28

O’Reilly Automotive 48 49 33 64 26

Qurate Retail (QVC) 48 46 32 68 34

GameStop 47 47 33 64 34

Burlington Stores 47 54 33 56 32

W.W. Grainger 47 51 33 58 21

Sherwin-Williams 47 49 30 64 29

Best Buy 46 44 31 66 23

Kroger 46 47 35 58 20

Lithia Motors 46 45 33 62 29

Group 1 Automotive 46 56 30 52 31

Asbury Automotive Group 45 47 32 60 25

Amazon.com 45 49 31 56 23

Ulta Beauty 45 53 30 52 28


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COMPANY COMPANY

BJ’s Wholesale Club 45 49 29 58 22

United Natural Foods (Supervalu) 45 40 36 60 26

Supervalu 45 40 36 60 26

Expedia Group 44 47 31 56 23

Ascena Retail Group 44 42 33 60 23

Bed Bath & Beyond 44 45 30 60 23

J.C. Penney 44 53 34 46 35

Sonic Automotive 44 50 31 52 28

VF 44 45 29 60 22

TravelCenters of America 44 47 29 58 28

TJX 44 45 32 56 21

Tapestry 43 44 32 56 21

Murphy USA 43 42 29 60 23

Office Depot 43 55 29 44 32

Dillard’s 43 45 32 52 22

CarMax 42 43 30 56 21

Booking Holdings 42 40 28 60 20

Casey’s General Stores 41 49 30 46 26

Williams-Sonoma 41 42 31 52 25

Albertsons 41 43 32 48 24

Costco Wholesale 40 47 23 50 20

Tractor Supply 40 39 31 50 20


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| 05 | Industry Breakout| 05 | Industry Breakout

Software & Technology

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES




CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance


4% Phenomenal4% Acceptable92% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 63

COMPANY COMPANY

SOFTWARE & TECHNOLOGY

Microsoft 76 89 69 68 62

Activision Blizzard 74 79 72 70 80

Apple 68 66 46 96 48

Fiserv 61 70 53 60 41

Cognizant Technology Solutions 61 81 53 46 49

Dell Technologies 59 66 48 64 38

Lockheed Martin 59 69 49 60 45

HP 56 60 52 56 34

CDW 54 55 44 66 36

Cisco Systems 54 53 41 70 26

Facebook 54 61 41 60 32

Netflix 53 66 38 56 35

NCR 53 43 45 72 30

Oracle 52 60 38 60 34

Alphabet (Google) 52 52 47 58 36

Adobe 52 52 37 68 34

Hewlett Packard Enterprise 51 61 39 52 34

Arrow Electronics 50 54 30 68 34

Harris 48 59 39 46 35

Xerox 47 50 32 60 33

Salesforce.com 46 52 36 52 28

Intuit 46 51 34 54 30

Insight Enterprises 46 47 33 60 23

Intel 45 41 43 52 21

NetApp 44 44 31 58 21

IBM 42 41 33 54 24


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Telecommunications & Media

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES

4% Acceptable96% Poor



CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance


100% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 66

COMPANY COMPANY

TELECOMMUNICATIONS & MEDIA

AT&T 61 66 61 56 32

Qualcomm 57 66 50 56 39

DISH Network 55 59 37 72 28

Walt Disney 55 62 38 66 40

Verizon Communications 54 53 41 70 35

CenturyLink 53 59 33 68 32

American Tower 52 49 35 76 28

Charter Communications 52 57 40 60 32

Frontier Communications 52 56 35 66 28

CBS 50 63 32 54 35

Windstream 49 53 35 62 30

Comcast 48 54 38 54 30

iHeartMedia 47 44 35 64 30

Twenty-First Century Fox 46 58 29 52 32

Viacom 45 50 32 56 27

Motorola Solutions 44 45 30 60 26

Liberty Media (SiriusXM) 43 48 31 52 31

News Corp. 43 48 23 60 28

Interpublic Group 43 45 32 52 26

Altice USA 42 41 24 64 25

Alliance Data Systems 42 38 33 56 26

Live Nation Entertainment 42 43 27 56 22

Discovery 40 45 31 46 25

Omnicom Group 27 38 19 22 20


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Transportation & Distribution

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

AVERAGE SCORES




ENGAGING CANDIDATES




CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance


3% Phenomenal3% Acceptable94% Poor

0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 69

COMPANY COMPANY

TRANSPORTATION & DISTRIBUTION

Southwest Airlines 76 84 82 58 88

Waste Management 74 78 83 58 74

United Parcel Service 57 58 43 70 39

Penske Automotive Group 53 68 30 62 36

United Continental Holdings 52 53 38 68 36

Anixter International 52 54 44 58 34

Genuine Parts 50 51 34 66 29

US Foods Holding 49 55 31 64 29

Core-Mark Holding 49 55 38 56 35

FedEx 49 61 28 60 31

HD Supply Holdings 49 59 32 58 34

Expeditors Intl. of Washington 49 53 32 64 37

Tech Data 49 45 36 68 30

C.H. Robinson Worldwide 49 51 33 64 29

Union Pacific 48 51 40 56 31

XPO Logistics 48 54 37 56 23

Veritiv 48 45 36 64 28

American Airlines Group 48 48 36 60 24

CSX 46 44 33 64 26

Performance Food Group 46 54 29 56 26

Alaska Air Group 46 55 31 52 28

Graybar Electric 46 48 31 60 29

Seaboard 46 43 34 62 29

Beacon Roofing Supply 45 46 34 58 28

Norfolk Southern 45 43 35 58 21

JetBlue Airways 44 43 29 62 20

Univar 44 49 26 58 25

Republic Services 43 47 29 56 21

Ryder System 43 47 30 54 25

J.B. Hunt Transport Services 42 51 26 48 24

Synnex 40 45 30 48 32

Avnet 40 48 32 40 23


WESCO International 39 41 30 48 23

Delta Air Lines 35 38 31 36 20


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| 06 |

Overall Audit Rankings


0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100

ATTRACTION

ENGAGEMENT

CONVERSION

| 06 | Overall Audit Rankings

All Industries

AVERAGE SCORES

Attraction 51Engagement 36Conversion 57AI 30ATTRACTING CANDIDATES

4% Phenomenal12% Acceptable33% Unsatisfactory52% PoorENGAGING CANDIDATES

1% Phenomenal3% Acceptable3% Unsatisfactory93% PoorCONVERTING CANDIDATES


CAREER SITE

JOB DISTRIBUTION

SEO

JOB SEARCH

PERSONALIZATION

JOB DESCRIPTION

CONTENT

EVP & BRANDING

FEEDBACK

CHATBOT

APPLY

AVERAGE SCORES



AI Performance



0 5 10 15 20 25 30 35 40 45 50 55 60 65 70 75 80 85 90 95 100


AVERAGE SCORES

SOCIAL LOGIN

JOB SEARCH

PERSONALIZATION

RELEVANCE

DYNAMIC CONTENT

CHATBOT

SOCIAL APPLY

PHENOM PEOPLE 73

COMPANY

Hershey 84 90 78 82 83

PVH 80 91 76 70 94

DaVita 76 91 72 64 77

Microsoft 76 89 69 68 62

Southwest Airlines 76 84 82 58 88

Kohl’s 75 90 69 64 89

Activision Blizzard 74 79 72 70 80

Waste Management 74 78 83 58 74

Merck 72 81 74 60 88

American Axle & Manufacturing 72 81 67 66 77

Analog Devices 70 81 63 66 82

Foot Locker 70 84 61 64 87

Abbott Laboratories 68 78 70 56 81

Apple 68 66 46 96 48

L3 Technologies 68 88 62 52 88

Fortive 67 74 66 60 87

General Motors 66 82 56 60 48

General Electric 66 82 67 46 84

Regeneron Pharmaceuticals 65 72 50 74 45

Walgreens Boots Alliance 64 73 55 66 47


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COMPANY

AutoNation 64 80 52 60 49

Newell Brands 62 83 49 52 55

Cognizant Technology Solutions 61 81 53 46 49

Fiserv 61 70 53 60 41

AT&T 61 66 61 56 32

Capital One Financial 60 59 55 68 40

Centene 60 74 44 64 49

USAA 60 67 56 56 41

Lowes 60 67 52 60 38

Marsh & McLennan 59 75 42 60 45

Starbucks 59 67 42 70 38

Dell Technologies 59 66 48 64 38

Lockheed Martin 59 69 49 60 45

BlackRock 58 65 55 52 33

Rite Aid 58 64 39 72 38

eBay 58 59 58 56 30

McDonald’s 57 72 42 56 46

Qualcomm 57 66 50 56 39

United Parcel Service 57 58 43 70 39

Procter & Gamble 56 61 47 60 48


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COMPANY

Dominion Energy 56 57 43 70 27

Citizens Financial Group 56 61 47 60 35

Eli Lilly 56 60 41 70 38

Stryker 56 68 44 56 32

Boeing 56 61 45 64 32

Northrop Grumman 56 55 42 74 36

Ecolab 56 52 55 64 33

HP 56 60 52 56 34

Exelon 55 50 60 54 25

Citigroup 55 54 44 68 35

Discover Financial Services 55 64 44 58 35

PepsiCo 55 55 41 70 37

Travelers 55 59 38 68 36

Cummins 55 60 36 70 44

United Technologies 55 56 48 64 38

Western Digital 55 53 40 76 37

Target 55 61 34 72 37

Walt Disney 55 62 38 66 40

DISH Network 55 59 37 72 28

Nike 54 61 41 60 40


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COMPANY

Fannie Mae 54 51 45 68 33

Raymond James Financial 54 60 49 52 34

Tenet Healthcare 54 53 43 68 37

Celgene 54 72 33 56 36

Becton Dickinson 54 62 34 68 32

Raytheon 54 61 41 62 38

Dollar General 54 57 35 72 31

Facebook 54 61 41 60 32

Cisco Systems 54 53 41 70 26

CDW 54 55 44 66 36

Verizon Communications 54 53 41 70 35

Eversource Energy 53 64 46 48 40

ADP 53 55 51 52 32

General Mills 53 61 36 64 37

Post Holdings 53 54 44 64 35

Assurant 53 69 41 48 40

UnitedHealth Group 53 45 50 64 28

AIG 53 44 45 72 30

Liberty Mutual Insurance Group 53 47 45 68 32

Honeywell International 53 54 39 68 36


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COMPANY

Rockwell Collins 53 57 43 60 40

Hilton Worldwide Holdings 53 52 53 52 26

Gap 53 59 43 56 40

NCR 53 43 45 72 30

Netflix 53 66 38 56 35

CenturyLink 53 59 33 68 32

Penske Automotive Group 53 68 30 62 36

D.R. Horton 53 61 33 68 36

American Express 52 53 36 70 28

PayPal Holdings 52 57 36 64 35

Jones Financial (Edward Jones) 52 61 41 54 38

WellCare Health Plans 52 61 48 48 37

Guardian Life Ins. Co. of America 52 57 40 60 35

Farmers Insurance Exchange 52 54 38 64 37

Marriott International 52 56 39 64 40

Macy’s 52 54 36 68 27

Alphabet (Google) 52 52 47 58 36

Oracle 52 60 38 60 34

Adobe 52 52 37 68 34

Charter Communications 52 57 40 60 32


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COMPANY

Frontier Communications 52 56 35 66 28

American Tower 52 49 35 76 28

United Continental Holdings 52 53 38 68 36

Anixter International 52 54 44 58 34

Jacobs Engineering Group 52 60 38 60 32

Halliburton 51 59 32 64 27

Kellogg 51 49 46 60 30

Magellan Health 51 52 41 60 21

Progressive 51 52 39 64 35

Ford Motor 51 59 38 58 32

Philip Morris International 51 65 32 58 37

WestRock 51 56 41 56 27

Estee Lauder 51 59 34 60 39

Owens Corning 51 62 40 52 36

L Brands 51 55 39 60 34

AutoZone 51 52 31 72 37

Dick’s Sporting Goods 51 56 45 52 30

Hewlett Packard Enterprise 51 61 39 52 34

DTE Energy 50 58 36 56 26

Synchrony Financial 50 50 34 68 25


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COMPANY

BB&T Corp. 50 50 34 68 30

Sysco 50 59 34 58 32

Auto-Owners Insurance 50 38 29 48 20

DowDuPont 50 53 35 64 32

Jabil 50 50 38 64 31

Whirlpool 50 53 37 60 27

Arconic 50 63 35 52 32

Nvidia 50 50 36 64 31

Walmart 50 59 37 56 32

Publix Super Markets 50 59 36 56 37

Nordstrom 50 51 37 64 33

Wayfair 50 67 30 54 34

Ralph Lauren 50 49 38 66 26

Arrow Electronics 50 54 30 68 34

CBS 50 63 32 54 35

Genuine Parts 50 51 34 66 29

Freeport-McMoRan 50 58 33 60 33

3M 49 47 38 64 30

Duke Energy 49 51 31 68 31

Oneok 49 51 34 64 31


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COMPANY

JPMorgan Chase 49 44 37 68 26

Bank of America 49 49 36 64 30

Wells Fargo 49 58 31 60 30

Visa 49 48 40 60 31

State Street Corp. 49 53 32 64 30

M&T Bank Corp. 49 53 35 60 27

Navient 49 61 39 48 33

Northwestern Mutual 49 50 32 68 21

Campbell Soup 49 51 34 64 32

Cardinal Health 49 49 39 60 23

Amgen 49 49 35 64 27

Bristol-Myers Squibb 49 57 36 56 27

Quest Diagnostics 49 51 34 64 34

Cigna 49 42 36 72 30

Molina Healthcare 49 54 39 56 34

American Family Insurance Group 49 47 34 68 28

Arthur J. Gallagher 49 54 34 60 34

Illinois Tool Works 49 59 41 46 38

Mohawk Industries 49 51 35 64 32

Micron Technology 49 54 31 64 25


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COMPANY

Caesars Entertainment 49 60 32 56 38

Home Depot 49 62 34 54 32

Dollar Tree 49 61 30 56 36

SpartanNash 49 57 33 56 31

Windstream 49 53 35 62 30

Core-Mark Holding 49 55 38 56 35

US Foods Holding 49 55 31 64 29

Tech Data 49 45 36 68 30

FedEx 49 61 28 60 31

C.H. Robinson Worldwide 49 51 33 64 29

Expeditors Intl. of Washington 49 53 32 64 37

HD Supply Holdings 49 59 32 58 34

Realogy Holdings 49 49 37 62 32

Clorox 48 47 34 64 28

ConocoPhillips 48 47 37 60 28

Plains GP Holdings 48 47 32 68 33

Southern 48 68 32 44 39

Anadarko Petroleum 48 51 40 54 28

Edison International 48 44 42 60 33

Consolidated Edison 48 58 39 46 30


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COMPANY

Prudential Financial 48 49 34 64 28

U.S. Bancorp 48 52 33 60 27

Principal Financial 48 41 42 64 20

Dean Foods 48 51 30 66 28

HCA Healthcare 48 45 38 64 36

AbbVie 48 42 38 68 30

Laboratory Corp. of America 48 58 40 44 43

Nationwide 48 44 37 64 30

W.R. Berkley 48 48 31 66 28

Alcoa 48 51 31 64 30

Oshkosh 48 53 41 48 27

Aramark 48 55 30 62 28

MGM Resorts International 48 47 34 64 28

CHS 48 47 39 60 26

Ross Stores 48 52 31 64 23

Qurate Retail (QVC) 48 46 32 68 34

Advance Auto Parts 48 52 33 60 28

O’Reilly Automotive 48 49 33 64 26

Harris 48 59 39 46 35

Comcast 48 54 38 54 30


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COMPANY


Veritiv 48 45 36 64 28

American Airlines Group 48 48 36 60 24

Union Pacific 48 51 40 56 31

ManpowerGroup 48 56 31 60 42

CBRE Group 48 61 31 52 38

Lennar 48 54 39 50 31

Jones Lang LaSalle 48 50 31 64 32

EMCOR Group 48 61 28 56 36

Robert Half International 48 47 32 68 33

Kimberly-Clark 47 45 35 64 28

Enterprise Products Partners 47 44 39 60 26

Hartford Financial Services 47 64 32 44 36

Bank of New York Mellon 47 65 31 44 30

First Data 47 48 35 60 33

Jefferies Financial Group 47 56 33 52 36

Regions Financial 47 43 34 68 33

Franklin Resources 47 43 36 64 29

First American Financial 47 50 33 60 26

Tyson Foods 47 46 34 64 23


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COMPANY

Coca-Cola 47 44 37 60 21

Kraft Heinz 47 49 28 68 23

Mondelez International 47 49 35 60 29

Conagra Brands 47 53 40 48 31

McKesson 47 43 43 56 23

AmerisourceBergen 47 43 39 60 23

Johnson & Johnson 47 54 35 54 22

Pfizer 47 48 35 60 23

IQUIA Holdings 47 51 32 60 28

Zoetis 47 41 38 64 30

MetLife 47 46 36 62 20

Humana 47 49 35 60 23

Allstate 47 51 34 58 22

Deere 47 50 36 56 21

Thermo Fisher Scientific 47 52 35 56 27

Paccar 47 58 33 52 27

Tesla 47 58 29 56 32

Coty 47 53 32 56 24

Sherwin-Williams 47 49 30 64 29

GameStop 47 47 33 64 34


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COMPANY

Burlington Stores 47 54 33 56 32

W.W. Grainger 47 51 33 58 21

Xerox 47 50 32 60 33

iHeartMedia 47 44 35 64 30

Newmont Goldcorp 47 51 33 58 21

Mosaic 47 47 32 64 33

Toll Brothers 47 48 34 60 25

NextEra Energy 46 50 31 58 23

EnLink Midstream 46 46 29 66 28

Freddie Mac 46 44 39 56 26

TIAA 46 40 33 68 28

Charles Schwab 46 44 36 60 25

Ally Financial 46 49 32 60 31

Northern Trust 46 45 33 64 28

Western Union 46 52 34 52 30

Voya Financial 46 47 34 60 28

Constellation Brands 46 49 31 60 28

Gilead Sciences 46 53 30 56 25

Anthem 46 47 34 60 32

New York Life Insurance 46 47 36 58 23


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Massachusetts Mutual Life Insurance 46 42 36 64 30

Unum Group 46 42 33 64 28

Brighthouse Financial 46 47 34 58 21

Alleghany (Transamerica) 46 44 34 64 23

Boston Scientific 46 46 35 60 23

Archer Daniels Midland 46 55 32 52 30

Goodyear Tire & Rubber 46 47 33 58 21

Stanley Black & Decker 46 47 34 58 29

BorgWarner 46 48 34 60 31

Berry Global Group 46 54 36 48 34

Broadcom 46 47 27 68 25

Kroger 46 47 35 58 20

Best Buy 46 44 31 66 23

Lithia Motors 46 45 33 62 29

Group 1 Automotive 46 56 30 52 31

Salesforce.com 46 52 36 52 28

Insight Enterprises 46 47 33 60 23

Intuit 46 51 34 54 30

Twenty-First Century Fox 46 58 29 52 32

Performance Food Group 46 54 29 56 26


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COMPANY

CSX 46 44 33 64 26

Alaska Air Group 46 55 31 52 28

Graybar Electric 46 48 31 60 29

Seaboard 46 43 34 62 29

AECOM 46 59 33 46 31

Hertz Global Holdings 46 56 29 54 31

Colgate-Palmolive 45 49 32 56 20

Hanesbrands 45 42 35 60 27

Exxon Mobil 45 46 33 58 20

Marathon Petroleum 45 48 32 56 20

Occidental Petroleum 45 47 35 56 39

PG&E 45 53 28 56 23

Public Service Enterprise Group 45 45 34 58 21

National Oilwell Varco 45 53 35 48 36

CMS Energy 45 45 35 58 21

Peabody Energy 45 53 31 52 28

Chevron 45 47 35 56 21

Goldman Sachs Group 45 41 31 66 24

PNC Financial Services 45 49 34 52 27

Mastercard 45 47 34 56 20


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COMPANY

Genworth Financial 45 54 29 52 27

American Financial Group 45 43 34 60 25

Ingredion 45 46 31 60 27

Ameriprise Financial 45 51 32 54 34

Pacific Life 45 56 32 48 34

Erie Insurance Group 45 50 31 56 22

Western & Southern Financial Group 45 55 32 48 31

Caterpillar 45 43 38 54 30

Nucor 45 51 30 56 25

Emerson Electric 45 43 39 56 29

PPG Industries 45 46 32 60 32

Air Products & Chemicals 45 53 36 46 28

Thor Industries 45 45 29 64 28

Huntington Ingalls Industries 45 48 36 52 29

Texas Instruments 45 55 32 48 33

Rockwell Automation 45 44 33 62 25

ON Semiconductor 45 45 35 56 20

Darden Restaurants 45 52 31 54 29

United Natural Foods (Supervalu) 45 40 36 60 26

Amazon.com 45 49 31 56 23


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COMPANY

Supervalu 45 40 36 60 26

BJ’s Wholesale Club 45 49 29 58 22

Asbury Automotive Group 45 47 32 60 25

Ulta Beauty 45 53 30 52 28

Intel 45 41 43 52 21

Viacom 45 50 32 56 27

Norfolk Southern 45 43 35 58 21

Beacon Roofing Supply 45 46 34 58 28

Fluor 45 62 31 40 36

Cintas 45 46 36 56 21

Simon Property Group 45 57 28 52 27

Levi Strauss 44 54 30 48 27

Phillips 66 44 50 30 52 26

Valero Energy 44 41 34 60 20

Energy Transfer 44 42 35 56 31

World Fuel Services 44 37 33 64 28

Sempra Energy 44 48 35 52 31

Entergy 44 46 31 58 20

AES 44 46 30 56 27

Pioneer Natural Resources 44 46 29 60 26


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COMPANY

Cheniere Energy 44 56 27 48 30

PPL 44 52 29 52 29

WEC Energy Group 44 50 30 52 29

Apache 44 42 31 60 25

Marathon Oil 44 47 31 56 21

Morgan Stanley 44 40 34 60 20

KeyCorp 44 46 34 52 28

Blackstone Group 44 44 34 56 28

Land O’Lakes 44 40 30 64 26

Hormel Foods 44 48 33 52 31

J.M. Smucker 44 45 29 60 28

Lincoln National 44 53 29 50 25

Markel 44 48 29 56 26

International Paper 44 47 30 56 23

Applied Materials 44 44 29 60 26

Huntsman 44 47 31 56 22

Eastman Chemical 44 47 30 56 20

AGCO 44 43 33 58 21

Masco 44 50 35 48 23

Dover 44 43 33 58 20


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COMPANY

Spirit AeroSystems Holdings 44 41 33 60 25

Chemours 44 45 31 60 22

Polaris Industries 44 45 27 64 24

TJX 44 45 32 56 21

VF 44 45 29 60 22

Bed Bath & Beyond 44 45 30 60 23

J.C. Penney 44 53 34 46 35

Sonic Automotive 44 50 31 52 28

TravelCenters of America 44 47 29 58 28

Ascena Retail Group 44 42 33 60 23

Expedia Group 44 47 31 56 23

NetApp 44 44 31 58 21

Motorola Solutions 44 45 30 60 26

Univar 44 49 26 58 25

JetBlue Airways 44 43 29 62 20

Icahn Enterprises (CVR Energy) 44 48 27 58 28

LKQ 44 51 33 50 28

Booz Allen Hamilton 44 40 37 56 21

General Dynamics 44 44 30 60 25

PulteGroup 44 45 33 56 26


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Avis Budget Group 44 41 33 60 27

American Electric Power 43 45 29 56 22

FirstEnergy 43 42 31 58 20

Chesapeake Energy 43 42 31 58 21

Vistra Energy 43 46 26 60 26

Williams 43 47 31 52 26

Hess 43 47 30 52 21

Keurig Dr Pepper 43 44 30 58 23

TreeHouse Foods 43 42 34 56 28

Biogen 43 49 32 48 32

Owens & Minor 43 50 31 48 28

State Farm Insurance 43 42 31 60 24

Loews 43 42 36 52 20

Mutual of Omaha Insurance 43 48 38 42 30

Baxter International 43 44 29 60 20

United States Steel 43 44 30 56 32

Corning 43 43 34 54 21

Navistar International 43 41 32 60 25

Avery Dennison 43 44 35 52 26

Advanced Micro Devices 43 42 36 52 21


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Murphy USA 43 42 29 60 23

Office Depot 43 55 29 44 32

Dillard’s 43 45 32 52 22

Tapestry 43 44 32 56 21

Interpublic Group 43 45 32 52 26

News Corp. 43 48 23 60 28

Liberty Media (SiriusXM) 43 48 31 52 31

Republic Services 43 47 29 56 21

Ryder System 43 47 30 54 25

Danaher 43 52 35 44 27

Autoliv 43 38 31 62 26

DXC Technology 43 46 28 56 28

Leidos Holdings 43 44 28 60 30

MasTec 43 42 34 56 23

NRG Energy 42 47 27 52 20

Devon Energy 42 44 31 52 21

Delek US Holdings 42 42 28 58 20

UGI 42 40 29 58 21

INTL FCStone 42 42 30 56 20

SunTrust Banks 42 47 28 52 23


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COMPANY

Fidelity National Information Services 42 53 28 46 25

Fifth Third Bancorp 42 51 28 48 24

Intercontinental Exchange 42 41 30 56 23

S&P Global 42 39 30 60 20

Thrivent Financial for Lutherans 42 50 29 48 22

Molson Coors Brewing 42 41 34 54 20

Aflac 42 50 32 44 23

Reliance Steel & Aluminum (Metals USA) 42 45 30 52 31

AK Steel Holding 42 40 28 60 20

Harley-Davidson 42 56 29 62 22

Parker-Hannifin 42 45 37 42 25

Celanese 42 38 29 60 25

Yum China Holdings 42 46 29 54 29

Yum Brands 42 46 29 54 29

CarMax 42 43 30 56 21

Booking Holdings 42 40 28 60 20

IBM 42 41 33 54 24

Live Nation Entertainment 42 43 27 56 22

Altice USA 42 41 24 64 25

Alliance Data Systems 42 38 33 56 26


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COMPANY

J.B. Hunt Transport Services 42 51 26 48 24

Quanta Services 42 40 30 60 27

United Rentals 42 52 31 42 31

Kinder Morgan 41 41 38 46 20

Global Partners 41 44 26 56 22

Xcel Energy 41 44 30 52 20

Community Health Systems 41 34 29 64 26

Henry Schein 41 34 32 60 26

Reinsurance Group of America 41 46 34 44 26

Owens-Illinois 41 40 32 54 20

Builders FirstSource 41 44 31 48 25

Las Vegas Sands 41 45 32 48 22

Wynn Resorts 41 44 34 46 28

Albertsons 41 43 32 48 24

Casey’s General Stores 41 49 30 46 26

Williams-Sonoma 41 42 31 52 25

Textron 41 40 34 52 20

Weyerhaeuser 41 40 33 52 20

PBF Energy 40 42 27 52 20

EOG Resources 40 46 27 48 23


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CenterPoint Energy 40 39 31 52 20

Universal Health Services 40 53 24 44 31

Lear 40 45 32 44 25

Tenneco 40 45 33 42 28

Sanmina 40 46 29 46 22

Costco Wholesale 40 47 23 50 20

Tractor Supply 40 39 31 50 20

Discovery 40 45 31 46 25

Synnex 40 45 30 48 32

Avnet 40 48 32 40 23

Altria Group 40 44 33 44 23

Peter Kiewit Sons’ 40 46 30 44 21

HollyFrontier 39 42 29 48 20

DCP Midstream 39 47 30 38 26

Westlake Chemical 39 39 31 48 25

Dana 39 40 30 48 20

Lam Research 39 43 32 44 22


WESCO International 39 41 30 48 23

R.R. Donnelley & Sons 39 45 27 44 20


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Berkshire Hathaway 38 42 27 46 20

Olin 38 45 26 44 20

NVR 38 45 27 44 20

NGL Energy Partners 37 32 27 56 20

Targa Resources 37 34 27 52 22

Calpine 37 42 26 44 20

Ameren 37 41 29 44 20

Old Republic International 37 49 31 28 20

Steel Dynamics 37 33 27 54 20

Crown Holdings 37 38 31 44 23

Amphenol 37 42 28 42 26

Packaging Corp. of America 36 37 25 48 20

Graphic Packaging Holding 36 44 28 36 20

Fidelity National Financial 35 36 24 48 20

Ball 35 36 32 36 20

Delta Air Lines 35 38 31 36 20

ABM Industries 35 36 27 42 20

Zimmer Biomet Holdings 34 36 26 40 20

Omnicom Group 27 38 19 22 20

A-Mark Precious Metals NO CAREER SITE


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| 07 |

Conclusion

As the gap widens between job seekers’ expectations and what companies are delivering—a trend that exists across all industries—immediate action must be taken. Every company is competing for the same talent pool. Providing an unmatched candidate experience is the key to gaining a competitive advantage and building a quality talent pipeline. In the candidate’s eyes, the experiences of one company will be directly measured against another.

To implement meaningful change, organizations need to truly understand experience is the new talent currency. While an engaging career site will help guide candidates, it is only the first step.

Are you meeting your candidate expectations and beating the competition?


Interested in seeing how your Candidate Experience stacks up?

www.phenompeople.com/candidate-experience-audit-request


Talent Experience ManagementTalent Experience Management (TXM) is the holistic approach and platform that connects every interaction throughout the talent lifecycle. By collecting and connecting data from candidates, recruiters, employees, and managers, TXM offers hyper-

personalized experiences for everyone. This means candidates find the right jobs faster, recruiters are more productive, employees are able to evolve, and management gets the insights they need.

CANDIDATE EXPERIENCE

EMPLOYEEEXPERIENCE

MANAGEMENTEXPERIENCE

RECRUITEREXPERIENCE

Career SiteCMS

University RecruitingChatbot

CRMCampaigns

SMSAI Insights

Internal MobilityReferralsDiversity

Career Pathing

Talent AnalyticsReporting

ForecastingSuccession


Phenom People is a global HR technology company with a mission to help a billion people find the right job. We do this through an AI-based SaaS platform, which we call Talent Experience Management (TXM). TXM provides companies with a unified solution for: Candidate Experience, Recruiter Experience, Employee Experience, and Management Experience.

The Phenom TXM platform is built on artificial intelligence (AI), driving personalization, automation, and accuracy for candidates, recruiters, employees, and management. It eliminates multiple-point solutions, connects with quality

candidates and employees through personalized experiences, and delivers top talent while driving ROI.

CONNECT WITH USwww.phenompeople.com | [email protected]

www.phenompeople.com/request-demo


REFERENCES1 United States Department of Labor - Bureau of Labor Statistics www.bls.gov/cps/cps_htgm.htm

2 European Commission - Eurostat ec.europa.eu/eurostat/en/web/products-datasets/-/UNE_RT_M

3 CareerBuilder screen.careerbuilder.com/difference/docs/2017-candidate-experience-guide.pdf

4 Talent Board www.thetalentboard.org/wp-content/uploads/2019/02/2018_Talent-Board-NA-CandE-Research-Report_FINAL_2619.pdf

5 WorkplaceTrends workplacetrends.com/candidate-experience-study/

6 Talent Board www.thetalentboard.org/webinar/ready-meet-candidate-expectations-2018/

7 The HR Digest www.thehrdigest.com/virgin-calculated-the-value-of-a-bad-candidate-experience-and-the-results-are-astounding/

8 TLNT www.tlnt.com/what-was-leadership-thinking-the-shockingly-high-cost-of-employee-turnover/

9 Fortune fortune.com/fortune500/2019/

10 Gartner www.gartner.com/en/newsroom/press-releases/2019-01-21-gartner-survey-shows-37-percent-of-organizations-have


http://www.bls.gov/cps/cps_htgm.htm

http://ec.europa.eu/eurostat/en/web/products-datasets/-/UNE_RT_M

https://screen.careerbuilder.com/difference/docs/2017-candidate-experience-guide.pdf

https://www.thetalentboard.org/wp-content/uploads/2019/02/2018_Talent-Board-NA-CandE-Research-Report_FINAL_2619.pdf

https://workplacetrends.com/candidate-experience-study/

https://www.thetalentboard.org/webinar/ready-meet-candidate-expectations-2018/

https://www.thehrdigest.com/virgin-calculated-the-value-of-a-bad-candidate-experience-and-the-results-are-astounding/

https://www.tlnt.com/what-was-leadership-thinking-the-shockingly-high-cost-of-employee-turnover/

https://fortune.com/fortune500/2019/

https://www.gartner.com/en/newsroom/press-releases/2019-01-21-gartner-survey-shows-37-percent-of-organizations-have

2020 BENCHMARKS - Phenom

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