2013 – 14 Report

Department of Mass Communication

Mr. Vijay Kumar attended the UGC Regional Consultation on Review of NET

Examination at Prof. G. Ram Reddy Centre for Distance Education, Osmania University,

Hyderabad on 17 August 2013.

Mr. Vijay Kumar attended a seminar on “The Role of Media in Rebuilding Telangana” at

Prof. G. Ram Reddy Centre for Distance Education, Osmania University, Hyderabad on 6

November 2013.

Mr. Suresh Kumar Golle attended a seminar on ‘Present Trends in Media Education’ at

Sanghamitra Degree College for Women (Shatavahana University), Jammikunta,

Karimnagar district, on 15-16 November 2013.

Mr. Raja Sekhar Reddy presented a paper on “Cinema and Society : Reflections and

Influences on Youth in Tamil Nadu” at a National Seminar on “Media Issues and Social

Transformation – MIST 2014” at Vivekananda Institute of Professional Studies, New Delhi

from 10-12 January 2014.

The paper was subsequently published in the book “Indian Cinema – Society and Culture”

ISBN 9788184575873.

The Department of Mass Communication organized “Lenzscape” a photo exhibition cum

competition for the Degree College students of Hyderabad on 19 August 2013. Based on

the themes of “Water” and “Relationships” over 200 entries were received for the

exhibition cum competition.

Acclaimed photographer, Mr. Michael Monterio conducted a special session on

photography for the II year students of Mass Communication from 6-13 October 2013 at

the Mass Communication studio at Loyola Academy.

A two-day special session on Television production was conducted by Mr. Vijay

Srinivasan, Lecturer, Visual Communication, Andhra Loyola College on 24-25 September

2013.

The I year students of Mass Communication staged a street play to create awareness about

cleanliness among the college students on 28 August 2013 at the College campus.

A visit was organized for the students of Mass Communication to witness the making of

the Television programme “Cash” at Ramoji Film City on 12 July 2013. The students

learned the techniques of online production and interacted with the cast and crew of the

programme.

Mr. Sashidhar Kocharlakata won the I prize in “Kaun Banega Bhashapathi” at Bhavan’s

College, Sainikpuri, on 3-4 August 2013.

Students of Mass Communication led by R. Kalyan Srinivas attended a seminar on the

“Relevance of Gandhi’s Vision for Today” organized by the Sarvodaya International Trust

on 27 July 2013 at the Administrative staff college, Khairatabad.

A few selected students of Mass Communication also attended a seminar on Photography

and Writing at the Annapurna Film School on 5 October 2013.

The short films “Chetha Story” “Violated” and “Profession V/s Compulsion” bagged the

I, II and III prize respectively in the national level film festival “Cin Evolution” conducted

by St. Joseph’s Degree College, Hyderabad on 29 and 30 November 2013. The films were

produced and enacted by the students of the Mass Communication Department.

Mr. Dileep Reddy, Managing Editor of Sakshi group and the former State Information

Commissioner of Andhra Pradesh spoke about the Print Media to the II year students of

Mass Communication on 13 December 2013.

Mr. Ashok Mitra of Advertising Associates interacted with the II year students of Mass

Communication on Advertising and gave his insights about the profession to the students

on 23 January 2014.

The Department of Mass Communication organized “Lenzscape” a photo exhibition cum

competition for the Degree College students of Hyderabad on 19 August 2013. Based on

the themes of “Water” and “Relationships” over 200 entries were received for the

exhibition cum competition.

Acclaimed photographer, Mr. Michael Monterio conducted a special session on

photography for the II year students of Mass Communication from 6-13 October 2013 at

the Mass Communication studio at Loyola Academy.

An event In-Focus

The Department of Mass Communication of Loyola Academy Degree and PG College

hosted an All-India students’ film festival, ‘Infocus 2013-14’ on February 18 and 19, 2014.

The 2-day festival registered entries from various institutions across the country.

Giving students a scope to interact and execute their

perceptions on life, Infocus 2013-14 gave students an

opportunity to translate their real ideas into reel world.

While ‘The Virtual World’, a

movie on facebook won the first

prize in the short film category,

Nagen Singh stole the hearts of

people with his documentary on

manual scavenger titled ‘The

Filthy Life’. With competitions

like Dramebaaz, Ad Mission and

Movie quiz to keep the audience

hooked, the event churned out to

be an unforgettable experience

for people.

Gracing the occasion, the Chief Guest of the occasion Mr.

Vijay Marur, a filmmaker, writer, theatre activist and

media personality, explained students that film is no longer an awe-inspiring experience

and that the audience today is more evolved. While Mahesh Kumar Kathi, an English

Literature graduate with

Specialization in TV production and documentary making, encouraged students to have a

certain perspective about the things around.

Actor Abhijeet of ‘LBW’ fame fostered student’s faith in Indian Cinema. Models and actor

brothers Vasudeva Rao and Sridhar Rao explained the opportunities in the film world in

front of the camera and behind it.

The event concluded with Mr Rama Krisha, Branch Manager of Indian Overseas Bank,

releasing the souvenir followed by awards presentation. The students of presented a

glimpse of “100 years of Indian Cinema” with a dance.

MASS COMMUNICATION

2014-15 REPORT

Asmita

The Asmita resource centre for women conducted a 20 hour course for the students of Mass

Communication from 19 to 27 June 2014 to instill media values and child rights in the aspiring

journalists. A week long intensive study was conducted to strengthen the understanding of how

children’s right can generate news stories and features for print and broadcast media. Many

activities such as handout reading, group discussion, seminars and assignments were conducted to

develop interest and curiosity in the young minds. The facilitators Pallavi, Shilpa and Srinidhi

created a learning environment which brought in a drastic change on the thought process of the

students. Apart from child and media rights, the course also dealt with the empowerment of women

on an international platform through various UN organizations. To put it in a nut shell, it was an

experience worth enduring.

Every year the department conducts two national level fests. The first is ‘LENZCAPE’ which is

an annual national level photography festival which sees active participation from various colleges

across the country. It also witnesses sessions by the experts in the field of photography. The second

fest is ‘INFOCUS’, an annual national level film festival which again sees a lot of participation

from the students all over the country. This also witnesses screenings of various short films,

documentaries, public service messages etc.

LenZcape

Celebrating World Photography Day on 19 August, Department of Mass Communication,

conducted a photography event, LenZcape on 20th and 21st of August. This competition was a huge

platform for interaction with like – minded people in the industry.

This year we had two themes, ‘Vintage’ and ‘Decisive Moment’. Apart from the competition, we

had seminars by Mr. Mayank Austen Soofi, a photographer and a writer for various newspapers.

Another guest, Mr. Ritam Banerjee spoke about “Ethics in Photography”. He is a photographer for

Getty images and many other newspapers across the world. We also had, Mr. Satya Prabhu the

photographer from Hyderabad. He took a session on “Ad Photography and careers in Advertising

and Photography” and was the main judge of the competition.

256 – Shades

The 256 SHADES – a Film Club is an initiative taken up by the department of Mass

Communication with an intention to spread the culture of watching cinema and understanding the

historical, cultural and artistic significance of the medium on people across the globe. The film

club works with a structure that involves screening, discussion and critiquing. The primary theme

of the club is a retrospective on directors who have had a significant role to play in the evolution

of world cinema.

HLF

The Department of Mass Communication collaborated for the publicity and coverage of the fifth

edition of the Hyderabad Literary Fest 2015 held from 23 - 26 January 2015. The students of the

department were responsible for the printing of the newsletter on the festival, the audio visual

coverage of the events as well as a blog on the HLF event.

Apart from the regular classes the students are exposed to professional world outside by field visits

to various media houses and the lectures and sessions conducted by experts in the field of news

media, cinema, P.R, advertising etc. The Department also proposes a field visit to Doordarshan as

part of their curriculum for understanding of the working of an actual television station.

As regards the individual achievements,

Mr. Khaja Azizuddin has successfully qualified the National Eligibility Test (NET) conducted in

June 2014 for the subject Mass Communication and Journalism.

The academic year 2014 – 2015 witness some of the best name in the industry comes to Loyola

Academy to give Guest Lectures to the students of Mass Communication. To begin with Mr. Mohit

Garg from Satyajit Ray Film and Television Institute, Kolkata has been teaching the department

since the last one year. He has been the faculty at FTII Pune and Annapurna School of Film and

Media, Hyderabad. He is presently teaching Video Editing for the students of second year.

Ms. Shubhangi Singh is an alumni of FTII Pune and has taught photography and the basics of

video to the students of second year for ten weeks.

Mr. Shubhadeep Sengupta is also a graduate from Satyajit Ray Film and Television Institute,

Kolkata who works as a sound engineer and designer for films. He taught live sound recording and

post production of sound for the students of second year. Mr. Gajendra Rawat is also an alumni of

FTII Pune with an enviable experience and is presently teaching directions for the students. Mr.

Anirban Lahiri is a Cinematographer and writer of repute with a degree from Jadavpur University,

Kolkata and is presently a guest lecturer in the department.

Mr. Kedar Patwary, Mr. E.A. Abhishek and Mr. Omar Roy attended the International Film Festival

of India organized by IFFI in Goa as the official student delegates. Mr. E.A. Abhishek also attended

the Bangalore International Film Festival as the official student delegate and he was among the

participants at a workshop/seminar on Digital Cinematography conducted by Nasa Scientist and

National Award winning filmmaker Bedabrata Pain. “Celebrating 100 years of Indian Cinema” is

a theme based cinema – magazine edited by Mr. Kedar Patwary and Mr. E.A. Abhishek, the cover

design of which was done by Nitin Lawrence. Mr. E.A. Abhishek won All - India Essay Writing

Event organized by Shri Ram Chandra Mission in collaboration with United Nations on the topic

"It is not what you look at that matters, it is what you see". The 256 Shades – Film Club is also an

initiative taken by Mr. E.A Abhishek in which 10 films were screened over the period of 6 weeks,

each week highlighting the works of master filmmakers like Ingmar Bergman, Satyajit Ray,

Woody Allen and Jean Luc Godard. Mr. E.A. Abhishek, Mr. Nitin Lawrence, and Mr. Kedar

Patwary won the second prize in the short film competition at St. Francis Film Festival. Mr. E.A.

Abhishek interviewed filmmakers like Mr. Anand Patwardhan, Mr. Rakesh Sharma, Mr. Anand

Gandhi, Ms. Nisha Pahuja and many others as a part of Internship and all the interviews were

published on a new media platform called Saddahaq.com

Report on Infocus

It’s an immense pleasure to present a report on the 7th edition of ‘Infocus’, the national film festival

hosted by the Department of Mass Communication on 3-4 Feb 2015.

The faculty of Mass Commication departmentment wish this opportunity to show our gratitude to

the management and the administrative body of Loyola Academy, who supported us to conduct

the event proper and well structured manner. Rev Fr. K A Stanislaus, The Rector of Loyola

Academy, Rev Fr Dr. K S Casimir, the Principal, Rev Fr. Dr. A Francis Xavier, the

correspondent, Rev Fr. Dr. Joji Reddy, the Vice Principal and Dr. Sadhana Jayaswal, the Dean

of Academics and HOD, Mass Communication was given their unconditional support for the

organization of the InFocus film festival.

The teaching and non-teaching staff of the department and our enthusiastic students really

deserve an actual appreciation, the event wouldn’t have conducted in such a splendid manner

without their effort and hard work.

It is always a challenging task for any organization which hosts a film festival or cultural

programme. How special and unique it has to be?

When we were given this opportunity to coordinate InFocus, we had a lengthy discussion by

connecting each and every aspect of it, and came into a strong conclusion that any art/cultural

event are not only to promote the domain, but also to protect the values, social relevance and

consciousness of the art, here our popular art is cinema.

• The decentralization of power was the ideology we took as a part of this measure. We

formed a dozen committees, assigned group leaders and in addition to that a councillor

were appointed from the student community to distribute the responsibilities equally

• Inviting colleges within and outside the city, connecting sponsors, sound and lighting,

hospitality, stage and auditorium decoration, the arrangement of the guests and

documentation of such activities were taken care of the student body

• The program committee decided the dates of Infocus at the beginning and classified the

competition category into four. The categories were Short films, Documentary, PSM and

Ad Mission

• The programme gained a wonderful sponsorship and some valuable facilities from

organizations such as I-Mantra – title sponsor, Lazzaria, YoGrad, Hotel Alankrita, to name

a few

• The invitation committee directly invited more than 3 dozen colleges within the city of

Hyderabad and more than a hundred colleges outside through emails. So we got a strong

participation of more than three dozen entries in various categories

• The scrutinizing committee arranged the jury members to analyze the competition entries

and they have selected some exceptional films. Prizes will be distributed at the valedictory

function for those

• The efforts of the hospitality team were outstanding as they have offered a fabulous service

to all our guests

• The media committee proved their quality and talent by capturing each and every activity

of Infocus

The names of the committee heads:

Sam Kamaleshan, (Student Councillor), Vedika and Martin (Sponsorship Committee), Sreya

(Invitation), Sai (Organizaing), V Tarun (Hospitality), Tarun Raj (Stage), April (Advertising and

PR), Bhavana and Tushar (Souvenir), Sashidhar (Cultural), Mervin (Discipline), Sankeerth

(Purchase), Uday (Media), Maitreyi (Scrutinizing), Kiran (Decoration).

The students and the faculty of Mass Communication are highly delighted and inspired by the

guest sessions in various areas of film making. So that we are really thankful to Mr. Debkanta

Chakrabarti, Prof. Rakesh S Katarey, Mr. Sudhish Kamath, Mr. Phani Sunder for their

valuable lectures. We are happy that the Infocus fest is graced by the presence of Sri Talasani

Srinivas Yadav, the cinematography minister of Telengana state and Mr. K. K. Senthil

Kumar, Cinematographer – Telugu cinema Industry.

The valuable supports and encouragements of everyone for conducting event will be appreciated.

B.A. MASS COMMUNICATION

2015-16 REPORT

Report on Infocus

It’s an immense pleasure to present a report on the 7th edition of ‘Infocus’, the national film festival

hosted by the Department of Mass Communication on 3-4 Feb 2015.

The faculty of Mass Commication departmentment wish this opportunity to show our gratitude to

the management and the administrative body of Loyola Academy, who supported us to conduct

the event proper and well structured manner. Rev Fr. K A Stanislaus, The Rector of Loyola

Academy, Rev Fr Dr. K S Casimir, the Principal, Rev Fr. Dr. A Francis Xavier, the

correspondent, Rev Fr. Dr. Joji Reddy, the Vice Principal and Dr. Sadhana Jayaswal, the Dean

of Academics and HOD, Mass Communication was given their unconditional support for the

organization of the InFocus film festival.

The teaching and non-teaching staff of the department and our enthusiastic students really

deserve an actual appreciation, the event wouldn’t have conducted in such a splendid manner

without their effort and hard work.

It is always a challenging task for any organization which hosts a film festival or cultural

programme. How special and unique it has to be?

When we were given this opportunity to coordinate InFocus, we had a lengthy discussion by

connecting each and every aspect of it, and came into a strong conclusion that any art/cultural

event are not only to promote the domain, but also to protect the values, social relevance and

consciousness of the art, here our popular art is cinema.

• The decentralization of power was the ideology we took as a part of this measure. We

formed a dozen committees, assigned group leaders and in addition to that a councillor

were appointed from the student community to distribute the responsibilities equally

• Inviting colleges within and outside the city, connecting sponsors, sound and lighting,

hospitality, stage and auditorium decoration, the arrangement of the guests and

documentation of such activities were taken care of the student body

• The program committee decided the dates of Infocus at the beginning and classified the

competition category into four. The categories were Short films, Documentary, PSM and

Ad Mission

• The programme gained a wonderful sponsorship and some valuable facilities from

organizations such as I-Mantra – title sponsor, Lazzaria, YoGrad, Hotel Alankrita, to name

a few

• The invitation committee directly invited more than 3 dozen colleges within the city of

Hyderabad and more than a hundred colleges outside through emails. So we got a strong

participation of more than three dozen entries in various categories

• The scrutinizing committee arranged the jury members to analyze the competition entries

and they have selected some exceptional films. Prizes will be distributed at the valedictory

function for those

• The efforts of the hospitality team were outstanding as they have offered a fabulous service

to all our guests

• The media committee proved their quality and talent by capturing each and every activity

of Infocus

The names of the committee heads:

Sam Kamaleshan, (Student Councillor), Vedika and Martin (Sponsorship Committee), Sreya

(Invitation), Sai (Organizaing), V Tarun (Hospitality), Tarun Raj (Stage), April (Advertising and

PR), Bhavana and Tushar (Souvenir), Sashidhar (Cultural), Mervin (Discipline), Sankeerth

(Purchase), Uday (Media), Maitreyi (Scrutinizing), Kiran (Decoration).

The students and the faculty of Mass Communication are highly delighted and inspired by the

guest sessions in various areas of film making. So that we are really thankful to Mr. Debkanta

Chakrabarti, Prof. Rakesh S Katarey, Mr. Sudhish Kamath, Mr. Phani Sunder for their

valuable lectures. We are happy that the Infocus fest is graced by the presence of Sri Talasani

Srinivas Yadav, the cinematography minister of Telengana state and Mr. K. K. Senthil

Kumar, Cinematographer – Telugu cinema Industry.

The valuable supports and encouragements of everyone for conducting event will be appreciated.

Department of Mass Communication

Report for the Academic Year 2016-2017

LenZcape provides a platform to students for showcasing their photography skills.

Thousands of flash, sounds of camera clicking, bundles of talent, hundreds of photos, loads of

entertainment- is precisely how the World Photography Day was celebrated by Mass

Communication students of Loyola Academy of Degree & PG College.

‘Lenzcape’ fest, which was held on 19th August, 2016 comprised a photography competition and

an exhibition on the theme of “Sounds of Earth”. Students enthusiastically participated in the event

and there were more than 500 photos which were put up for display. The event started with the

dignitaries and guests lighting up the lamp.

After that, Chief Guest and judge for the competition Mr. Aravind Chenji, one of India’s top notch

photographers, shared his thoughts and enlightened the students. Prof. K. Stevenson, HoD,

Communication and Journalism department of Osmania University, encouraged the students to

bring their hidden talents to the fore. Among those who graced the event were Rev.Fr. Casimir SJ,

Principal of Loyola Academy, Rev.Fr. Anil Kumar, Vice-Principal and Rev. Fr. Thainese,

Correspondent of Loyola Academy.

Unlike any other fests, ‘Lenzcape’ had a theme ‘Sounds of Earth’, which focused on the love

showered by mother earth on mankind and how we are destroying the nature. A photo-booth had

been arranged with a forest backdrop, which depicted the theme and many students clicked pictures

at the booth.

In the afternoon, Mass Communication students gripped the viewers with their Rap and dance

performances. After that, the winners of the competition were announced and Rev. Fr. Shailendra

Boora appreciated their work with prize money and certificates. Later, Akhil Bhaneswar proposed

the vote of thanks and the event successfully came to an end with the singing of the National

Anthem.

It was an educative journey for the photography students along with a mix of fun and

entertainment.

Classes on Press and Media Laws in India :

Industry exposure for students has always been the utmost important element for the department

of mass communication. Keeping this in mind, the department organized a series of lectures on

the subject of ‘Press as Fourth Estate’ and ‘Media laws’ Nikita Mehta, a reporter from Namste

Telangana and a Post Graduate from Hyderbad Central University handled both the core subjects

in the first semester of the academic year 2016-17. It was a fruitful experience for the students.

Parent - Teacher – Student Meeting – 21 August 2016 :

The department of Mass Communication

conducted Parent - Teacher – Student Meeting

on 21 August 2016. The main purpose of the

meeting was to provide a common platform

for both teachers and parents and enable them

to enrich the students educational experience.

A variety of issues were discussed during the

interactive session of the parents and faculty

members with the main agenda of overall

development of the students.

EDITING SEMINAR BY DHARMENDRA KAKARALA

The editing seminar was held on 13th September, 2016 in Loyola Academy, Degree and PG

College. The session was started by a fellow student’s introduction of Mr. Darmendrakakarala and

his work. Mr. Dharmendrakakarala was born to Kakarala Ramesh Kumar & K Vasanta into a

renowned family in Eluru Andhra Pradesh. He obtained a degree in BA and left to persuade his

interest in film making and joined at Satyajit Ray Film and Television Institute. A 2004 pass out

and worked as an associate editor for films Oka V Chitram (2005), Rakhee (2006), Lakshmi

Kalyanam (2006), Mysamma (2006), Adi Vishnu (2008), Mestry (2009) and Chandamama (2009).

He is presently working as an Indian Film Editor and works in mainstream Telugu cinema. He

started his work as an editor with film Prasthanam (2010) which was a huge success and brought

him tremendous recognition in industry. He later worked for film like LBW (2011), Dhada (2011),

Routine Love Story (2012), Back Bench Student (2013), MallelaTheeram Lo Sirimallepuvvu

(2013), BangaruKodipetta (2013), D for Dopidi (2013).

Chandamamakathalu (2014) which was edited by Dharmendra won the National Award for the

best feature film in Telugu. The students of Mass Communication had a fantastic learning

experience in this seminar. Mr. Dharmendra made it an interesting session by sharing his

knowledge and experience with students. He spoke about his college and professional life which

struck a chord with the students. Being a person who witnessed an evolution in editing technology,

Dharmendra was a speaker who enlightened them on working of both early and new age

equipment.

He also explained how the understanding of old technology was equally important and adds to

skills of an editor. He was generous in sharing all the knowledge he had acquired in years of

learning in just four hours of time. He was patient enough to share the rare footage of shoot and

show how editing actually happens in films.

The students were introduced to professional work style and the way editing works in feature films.

He indeed helped us in understanding editing in its right meaning and to attain exposure in film

editing. He interacted with students, cleared doubts and explained new concepts. At some points,

he convinced and even reversed our opinions on few concepts of editing. His critical perspective

of how the industry works and his life experiences enriched and broadened student’s knowledge.

He did share some of valuable material and suggested students on the kind of films to be watched.

This editing seminar was a value of time and the four hours shared with Mr. Dharmendra couldn’t

get any better. Editing is indeed an art which can be mastered through years of practice and

patience and we must agree Mr. Dharmendra Kakarala was a master of this art.

VISIT TO THE HINDU PRESS

The students of Mass Communication department of 1st and 2nd years had a pleasure of visiting

The Hindu Press at Uppal, Hyderabad. This visit was one of a kind experience for them. Mr.

Santosh Sir, Lecturer in Mass Communication accompanied the students during the visit.

Production and distribution of newspaper is a huge task and even slightest mistake in this can ruin

the reputation of the newspaper. The students learned about the usage of colors and printing

technology in a newspaper print. It included huge machines, intricate technology and smart human

moderators. This entire process of printing happens in the night hours to reach the daily target of

delivering morning newspapers to every door step of the city. The extensive use of machines

eliminates the probability of mistakes. It’s a house of mass production yet eco-friendly in nature.

The newspapers are also carefully assembled and transported to other areas, other than Hyderabad.

The students were given the liberty to walk around the press though by taking certain precautions

and examine the equipment. It marked a huge learning experience. The printing and distribution

are as most important as gathering of news in news production and learning about the time and

space settings of this has been enriching for media students.

It helped us to be empathetic and sensitive to understand the prime nature of news and logistics

that go into making of a daily.

The most enthralling fest of the season – In-Focus - 2016

The Infocus National Film Festival took

place on 2nd and 3rd of December 2016 at

Loyola Academy Degree and PG

College by the department of B.A. Mass

Communication. It was a two-day fest

which provided a platform to all the

budding filmmakersby giving them a

glance into the film industry.

The event opened with the lighting of the

lamp by none other than Mr. Chandoo

Mondeti, the Director of astounding

movies like Premam and Karthikeya. After the film fest was declared ‘open’, the event displayed

magnificent short films created by amateur film- makers.

The afternoon session of the first day started out with a seminar by Satish Kasetty, the director of

movies like Hope and Terror and the National Award winner for Best film titled Hope. He

addressed the audience on the topic of “Importance of a story in a film”. The crowd thoroughly

enjoyed his lecture.

His session was followed by the grand entrance of the “Pellichoppullu” movie cast-Raj Kondukuri,

the producer and Abhay Bethiganti, the supporting cast of the movie. The film fest also piloted an

extraordinary event called the “Cosplay”

where participants dressed up as various

Hollywood, Bollywood and Tollywood

characters showcased their talents of

acting.

The second day morning session started out with

screening of heart touching short films. The function

hosted celebrity guests – Mr. Kona Venkat, the

director of blockbuster films like Badshah, Dookudu, Satya and m any more; and Mr. Mahesh

Kathi, a film critic and director of Tollywood movies. Both of them encouraged the students to

pursue a career in the industry and guided them with their stirring words.

The event conducted various

competitions like Dubsmash,

Ad-Mad and Filmy quiz. All the

movie enthusiasts participated

with a competitive spirit to stand

out in the race. The

valedictorian session in the

afternoon Principal Loyola

Academy Rev. Fr. Dr. K.S.

Casimirgave out the awards to

all the winners and the

participants.

The occasion was a grand success with amazing movies screened, varieties of competitions held

and an immense experience gained. The sponsors of the event – Hot Mirchees, Top Spin Mocktails,

Siva Sai Graphics, media partners- The Hindu and Radio Mirchi supported the occasion till the

end.The efforts of the students along with the guidance of Father Principal, the HOD of Mass

Communication and team of Infocus, Loyola Academy made this event a successful and the most

memorable one.

Faculty Achievements :

Nikita Mathews, Lecturer in Communication was awarded the best PR student from St Francis

College, Begumpet by PRSI (Public Relations Society of India), Hyderabad Chapter on National

Public Relations Education day i.e., 6thAugust 2016.

Student Achievements:

Being a Head Boy of the College, conducting college events and participating in various social

service campaigns, Akhil Bhaneswar of DMC awarded Extraordinary Student of the Academic

Year 2016-17 by Loyola Academy.

The year 2017 increased the horizon for the Mass Communication students as they visited various

colleges in order to participate in various events. A few events are mentioned here along with the

details of the event and the prize recipients of Students are as follows:

CollegeName Name of the

Event

Name of the student Event Position

St. Joseph Degree & PG

College

Josephiest

(17-12-16)

AnushkaPradeep J N

(First Year)

Art 2nd Prize

St. Joseph Degree & PG

College

Josephiest

(17-12-16)

AnushkaPradeep J N

(First Year)

Solo Singing 2nd Prize

St. Mary’s Centenary

Degree College

Bloom

(26-1-17)

JyotsnaRaju

(First Year)

Debate 1st Prize

St. Mary’s Centenary

Degree College

Bloom

(26-1-17)

AnushkaPradeep J N

(First Year)

Debate 2nd Prize

St. Mary’s Centenary

Degree College

Bloom

(26-1-17)

RohitMadhusudanan

(Second Year)

Talent Hunt 1st Prize

STUDENT ACHIEVEMENTS IN SPORTS :

Aldrin Elizebeth Mathews, a second year student of B.A. Mass Communication won several

competitions in Ice Skating Championships. Few of the prominent awards are – First position in

Pair Dance and Solo Ice Skating competitions conducted by Ice Skating Association of India

representing Telangana. Under the Small Ice Skate Blades for Glory 2016 Champion ship she

won the First position in Figure Skating (Senior) and Speed Skating – 1000 mtrs (Senior Girls).

She also participated in the 8th Asian Winter Games SAPPORO 2017 which was held in Japan.

DEPARTMENT OF MASS COMMUNICATION

DEPARTMENTAL REPORT 2017-18

I. Departmental Activities

1. The department of Mass Communication has conducted “Lenzcape” Photography festival. It is

conducted on the 18th August every year to mark the celebration of World Photography Day.

Lenzcape 2018 was the first of it’s kind, because this year the department opened the fest to all

colleges around the city.

Purpose: The purpose of this event is to encourage budding photographers to participate in events like

the photography competition, photography exhibition and on-spot photography competition on the

theme “Growing in India’.

Report: The event was inaugurated by Mr. G. K Rufus and Mr. Arvind Chenji lighting the lamp,

accompanied by the Principal and Vice-Principal of Loyola College. The chief-guest for the day, Mr.

G. K Rufus, an eminent artist and photographer then addressed the audience by throwing emphasis on

the importance of creative thinking in the art of photography. He said how it was important for every

photographer to have a vision set in order to capture the best photograph. This was followed by an

address by Mr. Arvind Chenji, a popular photographer in the city, who enlightened the crowd to have

faith in themselves by using his own success as an example. The event proceeded by the Principal Rev.

Fr. Dr. P Anthony Reddy giving a welcome address and sharing his thoughts on the event. The Vice-

Principal, Rev. Fr. Dr. L Joji Reddy appreciated the Mass Communication Department and their efforts

in organizing the event.

The morning session of the event came to an end by a workshop conducted by Mr. Ram

Nagesh, the chairman of Hyderabad photography club. The workshop was based on the topic

“Guidelines for beginners in commercial photography” and helped the audience gather a lot of

knowledge.

The cultural events kicked off by an epic ‘beat-boxing’ battle between the students of Mass

Communication. Next came an intriguing dance performance set in 2052 based on the theme of post-

apocalyptic period. Following this was a rhythmic performance by the band whose choice of songs got

the audience humming and swaying to the music. To mark an energetic end to the cultural performances

the students performed a flash-mob that doubled the energy of the crowd. The event ended with the

prize distribution ceremony for the winners: Aman Sharma, winner of the ‘Photography Competition,

Srinath Chavali, winner of the ‘#phontochallenge’ and Mohammed, winner of the ‘On-spot

photography competition’. The festival was successful in conveying a strong message on growing in

India through the extravaganza of photographs displayed in the exhibition that inspired the audience.

The cultural events kicked off by an epic ‘beat-boxing’ battle between the students of Mass

Communication. Next came an intriguing dance performance set in 2052 based on the theme of post-

apocalyptic period. Following this was a rhythmic performance by the band whose choice of songs got

the audience humming and swaying to the music. To mark an energetic end to the cultural performances

the students performed a flash-mob that doubled the energy of the crowd.

Review: The event ended with the prize distribution ceremony for the winners: Aman Sharma,

winner of the ‘Photography Competition, Srinath Chavali, winner of the ‘#phontochallenge’

and Mohammed, winner of the ‘On-spot photography competition’. The festival was

successful in conveying a strong message on growing in India through the extravaganza of

photographs displayed in the exhibition that inspired the audience.

2. The department of Mass Communication has taken the final year students to Thadiparthi under Rural

Immersion Programme.

• Purpose: To enhance the learning through the process of productive visit to the villages

and experience the development communication process in the rural area. The situations

and understanding of the resources available in the area were witnessed practically, which

made the students understand the concepts better.

• Report: Students were taken to Thadiparthi on 20th August, 2017 and were back to campus

on 4th October 2017. Students were experienced the Villagers life near to forest & hill area.

Observed the problems faced by the farmers.

• Review: The students understood the situations in that village and stayed there with the

villagers and observed the problems and the theoretical lectures took a concrete shape

through the practical understanding situations in the rural area and find solutions to

overcome the problems.

3. The department of Mass Communication conducted National Level film Festival with the title Infocus

on 7th and 8th of December, 2017.

• Purpose : The film festival is an initiative by the department aimed at encouraging young

and talented film makers from around the country and providing them a platform to

showcase their work. Infocus 2017, the 10th edition of the fest was celebrated with

grandeur on the 7th and 8th of December, 2017, and marked the presence of many esteemed

guests from the film industry.

• Report : The fest was inaugurated on the 7th of December by the chief guest for the day,

Mr. Praveen Sattaru, a well known director from tollywood. He addressed the gathering

and shared the insights of his career that acted as a guiding force for the aspirations present

in the room. More than 120 participants from all across the country sent in their entries in

different categories of film making like, documentaries, short films, PSAs and PSMs. Other

chief guests for the day were, Mr. Dharmendra Kakarala, who answered all questions about

film and video editing and Mr. Satish Kasetty, who interacted with the audience and

conducted a workshop on 'the different stages in film production'. The young tollywood

actor and favorite of many, Mr. Naga Shourya, also marked his presence and shared with

the audience some fun anectodes of his life and career. On the second day of the fest, the

morning session began on a very high note by welcome adresses and interactive sessions

by Mr. Thamma Reddy Bharadawaja, Mr. BVS Ravi and Mr. Mahesh Katthi, some of the

best critical minds of the Telugu film industry. The venue was packed to a full as many

students from across the city gathered to hear from the masterminds themselves. The event

went on with some cultural events and path-breaking on-spot competitions held for the

participants. Folley- the magic of sound, on-stage dubsmash and DJ hunt were the main

highlights of the event that saw participation in huge numbers. The entries sent by the

participants were screened throughout the 2 days of the fest and the best works were

awarded in the valedictory ceremony with chief guest Ms. Jennifer Alfonso and the HOD

of the department. The fest received recognition from all across the city through coverage

in mainstream media.

• Review : The department of Mass Communication looks forward to conducting more such

events in the future to let the young minds dream higher and achieve nothing but the best.

INFOCUS

Infocus is a 2 day long film festival held at the National level by the Mass Communication department of

Loyola Academy Degree and PG college, Hyderabad. The film festival is an initiative by the department

aimed at encouraging young and talented film makers from around the country and providing them a

platform to showcase their work. Infocus 2017, the 10th edition of the fest was celebrated with grandeur on

the 7th and 8th of December, 2017, and marked the presence of many esteemed guests from the film

industry. The fest was inaugurated on the 7th of December by the chief guest for the day, Mr. Praveen

Sattaru, a well-known director from Tollywood. He addressed the gathering and shared the insights of his

career that acted as a guiding force for the aspirations present in the room. More than 120 participants from

all across the country sent in their entries in different categories of film making like, documentaries, short

films, PSAs and PSMs. Other chief guests for the day were, Mr. Dharmendra Kakarala, who answered all

questions about film and video editing and Mr. Satish Kasetty, who interacted with the audience and

conducted a workshop on 'the different stages in film production'. The young tollywood actor and favorite

of many, Mr. Naga Shourya, also marked his presence and shared with the audience some fun anecdotes of

his life and career. On the second day of the fest, the morning session began on a very high note by welcome

address and interactive sessions by Mr. Thamma Reddy Bharadawaja, Mr. BVS Ravi and Mr. Mahesh

Katthi, some of the best critical minds of the Telugu film industry. The venue was packed to a full as many

students from across the city gathered to hear from the masterminds themselves. The event went on with

some cultural events and pathbreaking on-spot competitions held for the participants. Folley- the magic of

sound, on-stage dub smash and DJ hunt were the main highlights of the event that saw participation in huge

numbers. The entries sent by the participants were screened throughout the 2 days of the fest and the best

works were awarded in the valedictory ceremony with chief guest Ms. Jennifer Alfonso and the HOD of

the department. The fest received recognition from all across the city through coverage in mainstream

media. The department of Mass Communication looks forward to conducting more such events in the future

to let the young minds dream higher and achieve nothing but the best.

II. Staff Achievements

1. Mr. P. Santhosh Kumar has cleared his NET with JRF.

III. Student Achievements

1. Ms. Vaishnavi Vajjala of B.A. Mass Communication II year has won Bronze Medal at 54th

National Roller Hockey Championships held in Jodhpur, Rajasthan in the senior woman

category in the month of January 2017.

2. Ms. Vaishnavi Vajjala of B.A. Mass Communication II year has Participated in a Nation wide

conference on Sustainable Development and Women Rights held in Hyderabad in the month

of July 2017.

3. Ms. Vaishnavi Vajjala of B.A. Mass Communication II year has won first place and cash

prize in a debate competition held by St. Joseph's college on the topic 'can India ever be

corruption free' held on October 2017.

4. Shambhavi Nitya of B.A. Mass Communication I year has participated in 3rd Edition of

Indywood - Film Carnival which was a 4 day film fiesta slated at Ramoji Film city on 1- 4,

December, 2017. She is part of the Talent Hunt Team and she got Elite Coordinator, Best

Coordinator award from the organizers.

IV. Career Placements 2017-18

UG 3 year Students placed in the year 2017-18

S.No U.ID.NO Name of the Student Organization placed in Salary

Offered

1 111715020004 Finicy Moirangthem Flight attendant at Indigo 3 lac

UG 3 year Students placed in the year 2017-18

S.No U.ID.NO Name of the Student Organization placed in Salary

Offered

2 111715020008 R Sushmitha

Accenture, Kapil Towers,

near ICICI Bank,

Gachibowli, Hyderabad.

2 lac

3 111715020010 Sharma Vandana

The Hans India English

Daily as Reporter,

Hyderabad.

1.5 lac

4 111715020011 Shinu Shaji Freelancing 2.5 lac

5 111715020012 Shravya Sree M

PR & Marketing Executive

at Drunken Monkey,

Corporate Office, Road

no.14, Banjara Hills,

Hyderabad

2 lac

6 111715020013 Twinkle Loomba Amazon, Hyderabad 3 lac

7 111715020016 Bijo K Joy Own Metrican Media 3 lac

8 111715020017 D Moses Babu Freelancing 2.5 lac

9 111715020025 Lijumon Chacko Freelancing 2.5 lac

10 111715020032 Rohit Madhusudanan Audio Technician, World

Trade Centre, Dubai 5 lac

11 111715020042 Jerusha Sherly Freelancing 1 lac

(MS. JOSEPHIN BHARATHI VEGE)

HOD, Dept. of Mass Communication

DEPARTMENT OF MASS COMMUNICATION

DEPARTMENTAL REPORT 2018-19

I. Departmental Activities

1. The department of Mass Communication has conducted “Lenzcape” Photography festival. It is

conducted on the 18th August every year to mark the celebration of World Photography Day (19th

August). Lenzcape 2018 was the first of it’s kind, because this year the department opened the fest

to all colleges in different states.

Purpose: The purpose of this event is to brings out an opportunity for all the photography

enthusiasts and professionals all over India to showcase their talent in the field of Photography as

it creates a platform to exhibit their Photographs, approaches and talents in the various categories

within the field of Photography where every single picture communicates the story to the viewer.

In this events like Photography Competitions, Photography Exhibitions and other exciting on-spot

competitions based on the different thematic approaches of various genres in the field of

Photography. The photography competition, photography exhibition and on-spot photography

competition It is organised by the Department of Mass Communication and the Theme for the

Lenzcape Photography Festival 2018 is “SILVER LINING- Finding Calm in Chaos.” The event

is open for all the Photography Enthusiasts all over India and the entries can be registered via

Email: Lenzcape2018@gmail.com.

Report: As part of inaugural ceremony of Lenzcape Photography Festival 2018 based on theme 'SILVER

LINING- Finding Calm in Chaos,’ chief guest Photriya Venky, ad- filmmaker & fashion photographer gave

some tips on the techniques of Lighting and compositions of photography. “Choosing Photography as a

profession will not be regretted,” he said while interacting with the students.

Later, guest of honour Cleo Fernandez, model photographer spoke in-depth on evolution of photography

and emerging trends in the digital era. “Earlier, getting the print of the photograph was a complex process

but now things have changed. With digital Photography, it is possible to click and store more pictures,”

opined Mr. Fernandez, who encouraged the students to delve deeper into many forms of photography.

Speaking on the occasion, the college principal Rev. Fr. P. Anthony, stressing on the importance of

photography, said that pictures should carry an emotion and gave an example of Kerala flood photos. Also,

the college vice principal Fr. Balaswamy addressed the gathering.

After inauguration, the photography exhibition that was thrown open for the public had witnessed a footfall

of over 600 visitors. Besides, the day-long session saw the range of events organised from workshops to

cultural events. Wildlife Photographer Akash Chatlani and wedding photographer Rebecca Aishwarya

conducted photography and lighting workshops. A representative of Herbalife Mr. Gnana Raju and Mr.

Tariq Hussain, lifestyle photographer delivered talks.

The city-level photography competition witnessed as many as 200 entries. Apart from the main competition,

other events held such as #Phontochallenge, On-spot photography and photography exhibition evoked good

response.

The event was sponsored by Cafe Coffee Day, Therallen, Gone Mad, Alice Bakes, Monster Energy, Happy

Wellness Club, Shakes Town and Red Bull.

Review: The event ended with the prize distribution ceremony, the guests handed over the prizes to the

winners of all the competitions organised as a part of Lenzcape. Mihir Vohra was adjudged as the winner

of the theme-based competition. Rakesh Kotte and Kishore Chandrakala stood second and third

respectively and won the cash prizes of ₹5000, ₹3000 and ₹1000 along with certificates. In on-spot

competition, C. Karthik Reddy took the top spot with R. Vijay Kumar and Mihir Vohra as first and second

runners-up. Y. Satish Chandra won a special prize for his impressive work.

2. The third year students from the department of Mass Communication conducted the 'Speak Up'

campaign under the topic titled PR on 22nd September 2018.

Purpose : It is as an attempt to make young people come out of their shell and be more open about the

problems they face. The speak up campaign was mainly aimed towards the upliftment and healing of all

those who are mentally and emotionally down or scarred. The main intention was to encourage people

affected by various forms of mental and emotional turmoil to come forth and speak up about the issues they

face, as modern science supports the age old idea of healing through sharing, it is important for young adults

to voice out their problems rather than surrendering to the depression that follows by keeping quiet.

Report : The students started the preparation for the campaign almost one month prior to the date of the

program. The first step in the preparation included coming up with logos and taglines for the campaign and

designing the same. Throughout the whole period of one month, the students designed and shot a number

of posters and videos. The students were divided into various committees such as content, cinematography,

editing etc. and work was allotted to them accordingly. It was the interest of the students that helped them

contribute great concepts for the videos and posters. All the content created had a unique way of presenting

the theme, speak up, to the audience. The students tried to make every element catchy and inspiring in order

for more people to understand the importance of what the whole idea of the campaign was. Everything that

was designed and created was uploaded on social media on a regular basis, this consisted mostly the

Facebook and Instagram pages of the campaign itself and also of the students participating. The videos and

posters received a lot of praise and helped gaining audience who became a part of the campaign on 22nd

September 2018.

Campaign- Morning session : The day started with introducing the campaign to the audience present in

the hall. The campaign was conducted in the PG Seminar Hall of Loyola Academy Degree and PG College,

Alwal. The host for the day did a great job by engaging the audience and making them curious about how

this campaign would be extremely beneficial for all of them individually. The videos also highlighted the

different aspects that restrain an individual from speaking up. Problems such as societal pressure, anxiety,

fear of judgement, peer pressure etc. were addressed. The session proceeded by showcasing the videos that

were shot during the course and explaining to the audience the idea behind each video. All of this helped

the audience to understand the nature of the campaign and what they would be gaining out of it at the end

of the day. Since everyone in the room were inspired to share their stories, the HOD and the lectures of the

department took the first step and addressed the gathering. It was absolutely galvanizing for the students to

listen to shocking incidents from the lives of their lecturers and understand how difficult life can get and

how every person equally has suffered at some point or the other. The lectures coming and speaking first

was a confidence booster for all the students to not feel uncomfortable and break the

Interactive session : This next session was indeed the most important part of the day; because it was purely

what the campaign was aiming for- providing the students a platform to speak up. All the people present

were divided into various groups and made to sit in circles, the groups were divided randomly and not on

the basis of who is comfortable with whom. It was nerve wracking for people to start telling their stories

but once it started there was no end.

Guest speech : The esteemed guest for the day was Dr. Vasupradha, a psychologist with expertise in

dealing with depression patients. Throughout her career she has had the opportunity to learn about different

aspects that affect mental health and that leave a person disturbed and it was very informative for the

audience to understand the scientific relevance of speaking out in order to release stress. She boldly touched

all the problems that are highly common amongst youngsters including relationships, drugs and alcohol

addiction. It was an eye opener for the students to understand how everything can be handled smoothly

without letting it ruin one's state of mind. Dr. Vasupradha portrayed all her concerns about young people

taking wrong decisions and how this can be avoided by taking the right advice at the right time.

Cultural performance : The students performed a non-verbal skit and a song near the kiosk of the college

canteen where people who were not part of the campaign also got to witness a glimpse of why opening up

about your problems is important in life. The mime act was told the story of different characters, all facing

problems pertaining to the youth like sexual abuse, body shaming, drug abuse and ragging, and how these

characters seek help and are desperate to be heard. The performance conveyed the message of speak up

very strongly, it made all the viewer’s understand that it's absolutely 'okay' to be stuck in a problem but 'not

okay' to be silent about it and not bring a change. Following the mime performance was a group song

presented by the band of the department of Mass Communication titled 'Just Speak Up'. The song was an

original composition of the students that left the audience.

Review : The students dived deep down their memory lanes and shared everything that used to, or still

does, makes them uncomfortable. They let the fear of judgment vanish and opened up in front of people

who were equally vulnerable. After the session everyone was relieved and delighted about how good of an

activity this could be and how it can help in releasing stress.

3. The department of Mass Communication conducted a guest lecture on the topic Graphic Design on 22nd

September 2018 afternoon session to Mass Communication first year and B.Sc. Multimedia and

Animation first year students.

Purpose : To learn the industry level techniques, industry expectation from the designers and job

opportunities available in this field were explained in this guest lecture session.

Report : Loyola academy degree and PG College on 22nd of September turned the roof of intellect and

interest with the workshop and guest lecture conducted by Ms Meenakshi, an expertise as Graphic Designer

Cum Art Director in Corporate Communication Department, Seaways India, Hyderabad. It was presentation

and interacting session for 2 hours, where the students of mass communication and animation were keen to

quench all their thirst regarding graphic design.

Ms Meenakshi was also very patient to interact and was an epitome of knowledge and experience. She has

thrown light on all the fields of Graphic design and cleared up all the doubts lingering in the student's mind.

Ms V.J. Bharathi, HOD of Mass Communication organized the workshop and guest lecture and

accompanied the students.

Review : Students clarified their doubts by interacting with Ms. Meenakshi.

4. The department of Mass Communication has conducted an orientation session to the first year students

under Industry Connect Programme with the initiation by acumen connect who will conduct industry

connect programmes on 22nd November, 2018.

10:30 AM to 12:15 AM

‘ORIENTATION FOR THE FUTURE SOLUTION’

• Purpose : To give the students complete knowledge on how to design their career and

what’s right for them, explain what all the career opportunities they get by studying this

course.

• Report : Acumen Connect had an orientation session with the first year students of the

Mass Communication. A presentation with an in- depth content had been presented to the

students in a descriptive format. They gave the students complete knowledge on how to

design their career and what’s right for them, explained them what all the career

opportunities they get by studying this course. And they encouraged every student from

AMC in an optimistic way to be a part of the field visit. To test their imagination skills

they gave the task to do with the Marsh Mallow, where the class was divided into different

teams and asked them to create any object with the materials they’re provided.

• Review : This session taught them the team work, and also involved the hierarchy that’s

followed in the organisations by opting leader for each team, where only one team was

outstanding and the rest couldn’t finish the task in the given time.

5. The department of Mass Communication has taken the first year students to Namaste Telangana Press

under Industry Connect Programme on 10th December, 2018.

9:00AM to 2:00PM (Visit timing schedule)

‘EDUCATIVE INDUSTRIAL VISIT TO NAMASTE TELANGANA PRINTING PRESS’

• Purpose: As both the book knowledge and the street knowledge are equally important for

any individual, whatever the students learnt during their theoretical classes they will

understand the things with experience with the field experience.

• Report : Mass Communication 1st year students were privileged to get an opportunity to

visit the Namaste Telangana printing press, a publication house which is in Devara Yamjal,

Hyderabad, with the help of Acumen Connect. As both the book knowledge and the street

knowledge are equally important for any individual, whatever the students learnt during

their theoretical classes they’ve tried to learn and imagine during this field visit. More than

their observation during the visit, it was more like a Q & A session for the students, as they

asked a plethora of questions to the employees they have found working near each block/

throughout the process of publication. Apart from gaining the labour knowledge students

gained huge knowledge on the technical aspects that’s involved in the printing process.

They learned everything from the scratch to getting the printed paper into their hands. As

this is a printing press they learnt not only about the newspaper but also about the magazine

too. This field visit adds a feather to the curriculum vitae of the AMC’s as the Acumen

Connect made them write a case study to the question they asked for based on the field

visit and also provided the industrial visit certificate to them.

• Review : This Educative, and entertaining field visit is even more acknowledged because

the students got an opportunity to visit the printing press in the first year itself and that

made them design their career path in the beginning stages of their educational life.

6. The department of Mass Communication has conducted a guest lecture by Rahul Sankrityan after his

block buster movie Taxiwala to share film knowledge with students on 29th November, 2018.

1:30PM to 4:00PM

‘TAXIWAALA’ FAME DIRECTOR RAHUL SANKRITYAN’S INTERACTIVE SESSION WITH

THE STUDENTS

• Purpose : Interaction with the film director to inspire and aspire the students about the film

industry and technical aspects of film making.

• Report : Taxiwaala movie fame film director ‘Rahul Sankrityan’ had an interactive

session with all the 1st, 2nd, and 3rd year students from the department of mass

Communication in the mass Communication studio at Loyola Academy. The session began

with him sharing about his life story and regarding his struggles in the beginning of his

career as all the students were curious to know about his career hurdles. Which is then

followed by the Question and Answer session among them all, as they are the film students

most of them played their role as a critic and questioned him based on the technicalities of

the films and few of them played their role as appreciators too. Rahul welcomed their

opinions equally and proved that he is a down to earth film director who is kind even after

enjoying a blockbuster movie under his direction. Students gained huge knowledge about

the films and film industry during this informative, educative and entertaining session.

After the session is done Mass Communication staff had felicitated the Director with the

shawl and presented the Loyola shield as a token of appreciation.

• Review : The program was then followed by the field visit of the Rahul Sankrityan in the

Mass Communication studio where he was very impressed with the equipment the studio

has got and appreciated the facilities the students are provided with.

INFOCUS

A Weekend for the movie lovers- Infocus 2019

Amongst the excited chatter and bustle of students, film-makers, and film aficionados. The 11th edition

of InFocus National Film Festival was held on 22nd, 23rd and 24th February 2019 in Loyola Academy,

Alwal. Film screenings, workshops, interactive sessions and exciting on-spot competitions made

InFocus 2019 a very productive, lively weekend worth waiting a year for.

Infocus is an annual film festival organised by the department of mass communication of Loyola

Academy. It is a celebration of the art of filmmaking- a haven for aspiring movie makers and all those

who enjoy cinema.Many a popular face of the telugu film industry were seen at the event this

year.Competitions for short films, documentaries,PSA/PSMs and music videos were held along with

exciting on-spot competitions of the vibrants art forms of rap, freestyle dance, beatboxing along with

script-writing, video editing and film quizzes. Apart from these, an online challenge was encouraged,

by the hashtag of #oneshotchallenge on social media. More than 100 entries were received for the

competitions. On the first day as part of the inaugural ceremony,principal rev. Fr. Anthony SJ spoke to

the gathering about passion and creativity and declared the fest open, after which Rahul Haridas, noted

actor of “Happy Days (2007)“ fame, addressed the crowd of energetic audience and spoke about his

experience of working in Happy Days, his journey in the film industry and about his career as an actor.

Nag Ashwin, the enigmatic director of the critically acclaimed Mahanati (2018) and yevade

subramanyam (2015), conducted a very informative interactive session with the audience, wherein he

spoke about his journey as a director, his inspiration, creative process and shared helpful advice with

students wanting to progress in the field of filmmaking. This session was followed by screenings of the

short films and documentaries shortlisted for the main competitions along with performances of dances

by the students of the mass communication department.

The day’s session ended with a bang with the presence of actor Krishnudu, of Vinayakudu(2008) fame,

who answered the audience’s questions in detail as to how he became an actor, deals with critics and

about his ongoing projects.

The second day started with a fascinating question-and-answer by the ingenious Vivek Sagar, well-

known music director of Sammohanam(2018), Pellichoopulu(2016) and Ee Nagaraniki Emaindi

(2018). He answered all the audience’s questions jovially, candidly and in depth. Before leaving, he

serenaded those present with some of his popular songs.

Amidst raucous cultural events that energised the audience on the warm summer afternoon, a workshop

was conducted by Mr. ,a representative of Fujifilm. He spoke in detail about technical aspects of

cameras, providing helpful tips and tricks for the many budding filmmakers and photographers in the

audience. He also brought to the audience knowledge the latest developments in the field of professional

photography and cinematography.

Screenings of music videos and PSAs took place, parallelly to which the on-spot competitions of rap,

beatbox, dance took place at the venue.

Nitya Naresh, Parvateesam, Sai Kiran Adivi- the talented cast of Operation Goldfish, a military-action

movie set to release in november, made their way into the crowd of excited participants and onlookers

and raised the levels of excitement of those present by talking casually and engagingly about the film

industry, their upcoming movies and poking fun at each other, which delighted the audience. They also

carried on a charming back-and-forth interaction with those present by answering questions, reciting

dialogues and talking about their journeys. Actress Nitya Naresh went on to show-off her vocal talents

by singing a soulful song with one of the students in the audience.

Later on the second day, the guests presented prizes to the winners of the competitions.

Karthik Parmar bagged the first prize in the short film category and Athithya Kanagarajan won

second. Vardhan Mayur was adjudged have won the first prize in the documentary category, with

Srinath Chavali winning second. In the PSA/PSM category, Anshul Sinha took home the prize while

Shadow Puppet Films received the second prize. Nanda Kishore and Mourya Ila won the first and

second prizes respectively for their music videos. The HOD of the department of mass communication,

Mrs. VJ Bharathi addressed the gathering with her heartfelt appreciation for the students and staff for

successful organisation of the 11th edition of InFocus,

The third day of InFocus witnessed the esteemed cinematographer K.K Senthil Kumar- who is a

creative force behind cult classics Baahubali, Magadheera, Arundhati, Eega, Sye and other such telugu

blockbusters- conducted an interactive session with students and film-makers. He spoke about

cinematography in detail, about his views on the industry, how students can join the industry, how he

became a cinematographer, his thought process, technical advancements in the field and other such

enlightening pieces of information. He said to the audience- “you never know where your opportunities

come from. That is why it is important to keep working tirelessly.”

The captivating session marked the end of a three day festival of art in video format. On the

first two days, there was a footfall of above 600. The festival was sponsored by Fujifilm, Maa

Music, Zebronics, Gone mad, Shakti sandwiches, Peggy icepops, Goodclap NGO and Rohan

Foundation.

SUMMARY: INFOCUS NATIONAL FILM FESTIVAL is an annual fest conducted by department of

mass communication of Loyola Academy, Hyderabad. It was held this year on

22nd, 23rd and 24th February, 2019. It is an opportunity for those interested in a career in filmmaking

and everything related to put forth their talents and to gain knowledge about their chosen career. It

creates a platform for showcasing talent for participants all over India, where every movie has a story

to tell.

REPORT

STREET PLAY

SUBJECT: VALUE EDUCATION

Date: 8th March, 2019 Time: 3:00 PM

Venue: PG Block Entrance, Loyola Academy, Alwal.

The students of the first year of B.A Mass Communication, Loyola Academy put up a street play on the 8th

of March, 2019. This was an assignment given by Mrs P.M. Mamatha Rani (M.A., B.Ed) - Dean of Student

Activities, Lecturer in English and the Lecturer in Value Education (AMC) to teach the students to be able

to communicate to people using a different medium - Street Play, to spread awareness about various social

issues.

The theme of the street play was eventually chosen by the students. The social issues that were shown in

the play were – Work Pressure, Marital Rape and Domestic Violence (against both the female and male).

The story starts with a usual Indian Husband-Wife fight about being late. Slowly, it moves to the scene

between the boss and the main Procrastinator. The scene shows the amount of work burden the man faces.

The man, in frustration goes to a bar, expecting to find relief. He goes home drunk to which his wife gets

disgusted and irritated as he often comes home drunk. The wife finally decides to not let him remove his

frustration on her and beats up her husband when he tries to push her down. The next morning, when the

husband comes back to his senses, he tries to apologize to her. She then tries to push him away to which

the man’s ego gets hurt and he starts forcing himself on his wife, and uses that as a “Stress Reliever”. After

the incident when the wife calls her mother, her mother denies that to be “Rape” and names it as her

“Responsibility” to satisfy her husband”. The play ends with a song where both the man and the woman

are sitting still with no expression which represents their situation where they are left with no option but to

go through life as it comes to them.

Even today, there are so many cases of marital rape which fail to make it to the court. The reason behind it

is because there is still no law against marital rape. Not just that, there are also cases regarding domestic

violence on men, but it always fail to come to the notice of people. This is because in India people do not

want to talk about actual problems that are either underrated or are unacceptable by the society.

It took a lot of affords and patience to make this street play happen. The students of Mass Communication

are thankful to Principal Fr Dr P. Anthony SJ, Vice-Principal Fr D. V Balaswamy SJ, Head of the

Department (B.A Mass Communication) Mrs V. J Bharathi and the Dean of Student Activities, the Lecturer

in Value Education Mrs P.M. Mamatha Rani and the college management for giving us all the opportunity

to work with the whole class as a team and explore the different interests of each student.

II. Staff Achievements

1. Mrs. Rajeshwari Natarajan has qualified her Telangana SET.

2. Mr. Y. Abhishek Paul has qualified his Telangana SET and NET.

III. Student Achievements

1. T. Anusha, Twinkle Gurnani, Shambhavi

Nitya, Trisha Kola, Yohan, Avinash

Denduluri, Siddhesh of second year and

Anushka Pradeep third year mass

communication students were participated in 4th

Edition of Indywood - Film Carnival which was

a 4 day film fiesta slated at Hightech City,

Hyderabad. They are the part of the Talent Hunt

Team and they got Elite Coordinator, Best

Coordinator awards from the organizers.

Student Participation :

Avinash Denduluri of second year mass communication

Trisha Kola of second year mass communication attended in Indian Student Parliament (Bharatiya Chhatra

Sansad) which was conducted by MIT University, Pune on 18, 19, 20th of January, 2019. It is a non-political

platform to sensitize and harness the power of youth, mainly through the general secretaries, joint

secretaries and socially active & politically sensitive students from around 25000 colleges of more than 400

universities in India.

Giridharan of third year mass communication participated in the GSHS conference at G.I.TA.M.

University at Rudhraram, which was conducted a 2 day conference. He presented Research Paper on

‘YouTube Addiction: An Overview on the Effects of Socialization”.

The objective of the conference is to create a platform for academicians, research scholars and students to

share their views on various aspects of media and its correlates.

The department of mass communication went for a field trip on 2nd February 2019, to Fever FM 94.3 Radio

Station.

The students had an interactive session with RJ Yash where in, they were educated about the roles and

responsibilities of studio personnel and other organizational functions, followed by a studio tour where in

the students were taken around the workplace and were shown the equipments, softwares used and their

usage in the organization.

\

TV 5 Studio

INFOCUS 2019- NATIONAL FILM FESTIVAL

INFOCUS A Weekend for the movie lovers- Infocus 2019 amongst the excited chatter and bustle

of students, film-makers, and film aficionados. The 11th edition of InFocus National Film Festival

was held on 22nd, 23rd and 24th February 2019 in Loyola Academy, Alwal. Film screenings,

workshops, interactive sessions and exciting on-spot competitions made InFocus 2019 a very

productive, lively weekend worth waiting a year for. Infocus is an annual film festival organised

by the department of mass communication of Loyola Academy. It is a celebration of the art of

filmmaking- a haven for aspiring movie makers and all those who enjoy cinema.Many a popular

face of the telugu film industry were seen at the event this year.Competitions for short films,

documentaries,PSA/PSMs and music videos

were held along with exciting on-spot

competitions of the vibrants art forms of rap,

freestyle dance, beatboxing along with script-

writing, video editing and film quizzes. Apart

from these, an online challenge was

encouraged, by the hashtag of

#oneshotchallenge on social media. More than

100 entries were received for the

competitions. On the first day as part of the

inaugural ceremony,principal rev. Fr.

Anthony SJ spoke to the gathering about

passion and creativity and declared the fest

open, after which Rahul Haridas, noted actor

of “Happy Days (2007)“ fame, addressed the

crowd of energetic audience and spoke about

his experience of working in Happy Days, his

journey in the film industry and about his

career as an actor. Nag Ashwin, the enigmatic

director of the critically acclaimed Mahanati

(2018) and yevade subramanyam (2015),

conducted a very informative interactive

session with the audience, wherein he spoke

about his journey as a director, his inspiration, creative process and shared helpful advice with

students wanting to progress in the field of filmmaking. This session was followed by screenings

of the short films and documentaries shortlisted for the main competitions along with performances

of dances by the students of the mass communication department. The day’s session ended with a

bang with the presence of actor Krishnudu, of Vinayakudu(2008) fame, who answered the

audience’s questions in detail as to how he became an actor, deals with critics and about his

ongoing projects. The second day started with a fascinating question-and-answer by the ingenious

Vivek Sagar, well-known music director of Sammohanam(2018), Pellichoopulu(2016) and Ee

Nagaraniki Emaindi (2018). He answered all the audience’s questions jovially, candidly and in

depth. Before leaving, he serenaded those present with some of his popular songs. Amidst raucous

cultural events that energised the audience on the warm summer afternoon, a workshop was

conducted by Mr. ,a representative of Fujifilm. He spoke in detail about technical aspects of

cameras, providing helpful tips and tricks for the many budding filmmakers and photographers in

the audience. He also brought to the audience knowledge the latest developments in the field of

professional photography and cinematography. Screenings of music videos and PSAs took place,

parallelly to which the on-spot competitions of rap, beatbox, dance took place at the venue. Nitya

Naresh, Parvateesam, Sai Kiran Adivi- the talented cast of Operation Goldfish, a militaryaction

movie set to release in november, made their way into the crowd of excited participants and

onlookers and raised the levels of excitement of those present by talking casually and engagingly

about the film industry, their upcoming movies and poking fun at each other, which delighted the

audience. They also carried on a charming back-and-forth interaction with those present by

answering questions, reciting dialogues and talking about their journeys. Actress Nitya Naresh

went on to show-off her vocal talents by singing a soulful song with one of the students in the

audience. Later on the second day, the guests presented prizes to the winners of the competitions.

Karthik Parmar bagged the first prize in the short film category and Athithya Kanagarajan won

second. Vardhan Mayur was adjudged

have won the first prize in the

documentary category, with Srinath

Chavali winning second. In the

PSA/PSM category, Anshul Sinha

took home the prize while Shadow

Puppet Films received the second

prize. Nanda Kishore and Mourya Ila

won the first and second prizes

respectively for their music videos.

The HOD of the department of mass

communication, Mrs. VJ Bharathi

addressed the gathering with her heartfelt appreciation for the students and staff for successful

organisation of the 11th edition of InFocus, The third day of InFocus witnessed the esteemed

cinematographer K.K Senthil Kumar- who is a creative force behind cult classics Baahubali,

Magadheera, Arundhati, Eega, Sye and other such telugu blockbusters- conducted an interactive

session with students and film-makers. He spoke about cinematography in detail, about his views

on the industry, how students can join the industry, how he became a cinematographer, his thought

process, technical advancements in the field and other such enlightening pieces of information. He

said to the audience- “you never know where your opportunities come from. That is why it is

important to keep working tirelessly.”

The captivating session marked the end of a three day festival of art in video format. On the first

two days, there was a footfall of above 600. The festival was sponsored by Fujifilm, Maa Music,

Zebronics, Gone mad, Shakti sandwiches, Peggy icepops, Goodclap NGO and Rohan Foundation.

SUMMARY: INFOCUS NATIONAL FILM FESTIVAL is an annual fest conducted by

department of mass

communication of Loyola

Academy, Hyderabad. It was

held this year on 22nd, 23rd

and 24th February, 2019. It is

an opportunity for those

interested in a career in

filmmaking and everything

related to put forth their talents

and to gain knowledge about

their chosen career. It creates a

platform for showcasing talent

for participants all over India,

where every movie has a story

to tell.

STREET PLAY SUBJECT: VALUE EDUCATION

Date: 8th March, 2019 Time: 3:00 PM Venue: PG Block Entrance, Loyola Academy, Alwal. The

students of the first year of B.A Mass Communication, Loyola Academy put up a street play on

the 8 th of March, 2019. This was an assignment given by Mrs P.M. Mamatha Rani (M.A., B.Ed)

- Dean of Student Activities, Lecturer in English and the Lecturer in Value Education (AMC) to

teach the students to be able to communicate to people using a different medium - Street Play, to

spread awareness about various social issues. The theme of the street play was eventually chosen

by the students. The social issues that were shown in the play were – Work Pressure, Marital Rape

and Domestic Violence (against both the female and male). The story starts with a usual Indian

Husband-Wife fight about being late. Slowly, it moves to the scene between the boss and the main

Procrastinator. The scene shows the amount of work burden the man faces. The man, in frustration

goes to a bar, expecting to find relief. He goes home drunk to which his wife gets disgusted and

irritated as he often comes home drunk. The wife finally decides to not let him remove his

frustration on her and beats up her husband when he tries to push her down. The next morning,

when the husband comes back to his senses, he tries to apologize to her. She then tries to push him

away to which the man’s ego gets hurt and he starts forcing himself on his wife, and uses that as a

“Stress Reliever”. After the incident when the wife calls her mother, her mother denies that to be

“Rape” and names it as her “Responsibility” to satisfy her husband”. The play ends with a song

where both the man and the woman are sitting still with no expression which represents their

situation where they are left with no option but to go through life as it comes to them. Even today,

there are so many cases of marital rape which fail to make it to the court. The reason behind it is

because there is still no law against marital rape. Not just that, there are also cases regarding

domestic violence on men, but it always fail to come to the notice of people. This is because in

India people do not want to talk about actual problems that are either underrated or are

unacceptable by the society. It took a lot of efforts and patience to make this street play happen.

The students of Mass Communication are thankful to Principal Fr Dr P. Anthony SJ, Vice-

Principal Fr D. V Balaswamy SJ, Head of the Department (B.A Mass Communication) Mrs V. J

Bharathi and the Dean of Student Activities, the Lecturer in Value Education Mrs P.M. Mamatha

Rani and the college management for giving us all the opportunity to work with the whole class as

a team and explore the different interests of each student.

Career Placements 2018-19 (upto 31 January 2019)

UG 3 year Students placed in the year 2017-18

Sl.

No. UID Number Name of the Student Organization Placed in

1 111715020004 Finicy Moirangthem Flight attendant at Indigo

2 111715020008 R Sushmitha Accenture

3 111715020010 Sharma Vandana The Hans India English Daily as Reporter

4 111715020012

Shravya Sree M

PR & Marketing Executive at Drunken

Monkey

5 111715020013 Twinkle Loomba Amazon

6 111715020032 Rohit Madhusudanan World Trade Centre, Dubai

(MS. JOSEPHIN BHARATHI VEGE)

HOD, Dept. of Mass Communication

B.A. MASS COMMUNICATION

DEPARTMENT ACTIVITIES – 2019 -20

WORKSHOP BY MENTOR MINDS

On 12th June 2019 there was an interactive session conducted by Mentor Mind in the mass

communication studio 10:00 AM onwards.

Mentor mind is a student

internship online application

where the students can apply

online for various work from

home projects on the

completion of which they are

rewarded with a certificate of

merit and further projects and

job opportunities based on their

contribution and performance.

The mentor mind team

consisting of

1. The Chief operating officer -

Clinton D'Souza

2. Creative head

3. Social media head

Visited the department and briefed the students about the facilities and opportunities offered by

their team to degree students aspiring to intern after college hours. They started the day with a

logical puzzle game to evoke enthusiasm amongst students. On the basis of the students reaction

the team explained to the students about the graph of school to university and in turn job and what

skills are required to land into a good company that can only be polished via internships and real

time projects. It was an engaging activity based session, giving industry insights and opportunities

with ARKA Media Works (The Maker of the Movie Baahubali). They also talked about current

trends in the industry and skills required to take up opportunities. The students actively participate

and cleared their respective queries regarding the film and corporate world.

ORIENTATION WITH MASS COMMUNICATION FRESHERS 2019

On 18th June in the 1st, 2nd and 3rd hour there was a introductory session conducted for the 1st

year students by the 2nd and 3rd year students in the Mass communication studio.

The students and 2nd and 3rd year In separate batches briefed the freshers about the college and

the department. The 1st year students were acknowledged about the contents of the curriculum,

importance of various topics, ground rules to be followed in and outside the class room premises,

code of conduct etc. They were also introduced to the co-curriculim opportunities in the field of

sports, NCC, clubs, college dance and drama teams etc. The students were encouraged to come

forward and show case their talent. However since the students were hesitant the seniors dedicated

a couple of musical, beat boxing, singing and dance performances for the freshers to cheer them

up and to ease their hesitation. They were subsequently briefed about the departmental fests I.e,

Lenzcape and Infocus and the various committees involved into the successful conduct of the fest.

They were then briefed about the 7 day long intra-departmental college festival - RESONANCE

and the various competitions conducted during the fest. There session was wound up with a formal

one to one introduction session of the 2nd and 3rd year students with the freshers. The students

showed tremendous enthusiasm and seemed to eagerly look forward to the various curriculum and

co-curriculum activities conducted in the department and the college subsequently.

WORKSHOP BY ‘EVVARIKI CHEPPODHU’ MOVIE TEAM

On 17th June 2019 the production team of Independent Telugu movie "Evvari kee cheppoddu"

conducted a workshop followed by an interactive session in the Loyola Hall

The team consisted of,

1. The Producer and lead actor - Mr. Rakesh Varre

2. Director - Mr. B. Shankar

3. Other production team members.

The session was started with a welcome and introduction of the

team by a student of the department of mass

communication. Rev. Fr. Anthony SJ and V.P of U. G Rev. Fr.

P. Balaswamy were the dignitaries of the day to accompany the

Chief guests on the stage. Following the welcome the Chief

guests had an introduction session with all the 3rd years of BA-

Mass communication and the Final year students of B. Com

professionals in the Loyola Hall. The trailer of the upcoming

movie was subsequently played in the hall. Following which

there was an interactive question and answer session by the

Chief guests with the students.

The students asked questions regarding the various production stages and clarified their queries

stereotypes and myth's about the film industry and the opportunities in the industry. The workshop

was would up with a felicitation of the chief guests by the dignitaries and the lecturers of the

department of mass communication followed by a group picture. The students were also given an

opportunity to watch the 1st premiere of the movie in Prasad Labs, Banjara Hills on 20th July 2019

(Friday) at 5:30 PM. The workshop enlightened the students about the film industry and gave them

a rare experience of watching a full length movie premiere free of cost at the renowned Prasad

Labs.

GEMINI MUSIC INTERACTIVE SESSION WITH 1ST YEAR 2019 MASS

COMMUNICATION STUDENTS

On 5th July Gemini music had an interactive session with the first year B.A Mass communication

students. The program was called Freshers 2K19 where they interacted with the first years from

different colleges. The Gemini music representatives arrived in the Loyola campus by 3:00 pm

along with their personnel and set up equipmentnear the basketball courts. They had a fun,

youthful conversation with the students, where they asked about the new college life, prior

expectations about college life and what it turned out to be. Everybody participated with full

energy and enthusiasm.

It was followed by a conversation with the faculty of Mass communication, where they had a

conversation about academics and different characters in the class room. Later, the students

participated in a ramp walk and basketball shootouts. The interactive session was a fun learning

experience where the students saw how a program was conducted and hosted in open air.

LENZCAPE 2019- AT LOYOLA ACADEMY

ON WORLD PHOTOGRAPHY DAY

Mass Communication dept of Loyola Academy had the 'Lenzcape photography festival' which is

been celebrated by the department over a decade on the occasion of 'World photography day'. The

fest was celebrated for two days on 18th and 19th of August 2019. Students from different colleges

had participated in all the events. The event took place in ‘Inigo Hall’ where the hall is beautifully

decorated with the student’s talent showcased through photographs.

Competitions are as follows:

Phonto Challenge (where they click the photograph through their phone and upload on Instagram)

Main theme competition (theme: Lifetime in a picture)

Secondary theme competition (theme: Reflections)

On-spot photography (where the Telangana’s leading dancer, performed on lenzcape stage and all

the students had captured her as part of their competition)

On-spot photo editing.

Dance battle, rap, live band, dance performances were another attraction apart from the

competitions.

Besides all these activities, interactive sessions with Shreyans Dungarwal (fashion photographer),

Kishor Krishnamoorthi (documentary and wedding photographer), Vinod Babu (documentary

photographer), Nupur (Documentary Photographer) were the highlights of the fest where the

students could gain all the knowledge from these leading industrial photographers through their

sessions and get inspired by them. All the guests were also felicitated with a plant sapling,

Memento and Shawl. It then, ended with the Valedictory session which was given by the Vice

Principal Fr. Bala Swamy.

INTERACTIVE SESSION WITH PROF. V KRISHNA ANANTH

Guest lecture & Interactive session by Prof. V Krishna Ananth took place in Loyola hall on 19- 07

- 2019 from 01.00 PM to 03.00 PM.

Prof. V Krishna Ananth, a senior Professor from Sikkim University and a visiting faculty of ACJ,

Chennai and other prominent media schools in India. He is also an author of four books and a

regular columnist of National News papers.

He conducted the interactive session on the topic “Media beyond Sensationalism”, where he brief

about the topic and also had an informative and intellectual session with the students even on the

“History of Journalism”. The session was in depth where students gained huge knowledge from

him where he was asked en- number of questions on everything he discussed.

Even the process of news organization and the selection of news stories and articles are been

discussed with the students.

The session ended with the felicitation ceremony to the guest by the faculty of Mass

Communication department.

EDUTAINMENT VISIT- NGO ACTIVITY- UG STUDENTS- MASS

COMMUNICATION DEPARTMENT- LOYOLA ACADEMY- TRIBAL VILLAGE.

'BEYOND 103' is an initiative by the Department of Mass Communication, at Loyola Academy.

The batch 2017- 2020 as part of their Development Communication subjects were keen on

observing the rural area, so they’ve decided to observe the underdeveloped tribal area and in that

process took an oath to help them out in providing basic amenities. This activity happened on the

dates 25th September 2019 to 28th September 2019 at Bhadradri, Kothagudem.

“I used to work for Humans of Hyderabad, where they focus on the human stories and came

through a video on the tribal people of Bhadradri, Kothagudem on their social media page. I chose

this place as I know that HOH shows only factual information and thus we decided to focus them

and help them out”. – Hima Bindu, lecturer in Mass Communication.

So overall 27 students from this MC 2017- 20 batch have attended this camp, where 3 lecturers

(Ms. Hima Bindu, Mrs. Rakeshwari and Mr. Anees accompanied them). "I'm very happy with this

initiative, my team had done a great job and pretty sure that they came back with abundant love

and blessings", says V.J. Bharati, HoD Mass Communication.

We struggled for 3 months at a stretch in collecting funds, planned very carefully to implement

this and make it successful. With all the funds we’ve got, we purchased 10 Rice bags (25kgs each),

(100kgs each- Toordal, Moongdal & Red cowpeas), Stationery (Including books, Pencils, Scales,

Sharpeners, Erasers, Drawing books & Crayons), Two camping beds, Sports items (Kid’s football,

Cricket bat, Spinner), Medicines (Antibiotics and emergency medicines) and Clothes (all the age

groups). All this wouldn’t be possible without the support of V.J. Bharati (HoD), Fr. Anthony

Pothireddy (Principal), Fr. Bala Swamy (UG Vice-Principal), Loyola students, people who

provided huge monetary funds from overseas and everyone who is a part of this activity.

"This is for the very first time where students took an initiative, donated a lump sum funds and

stayed with us in these hamlets. They adjusted really well and made everyone in these hamlets

really happy. Everything they donated will be distributed among the habitats for children's midday

meals in their schools.", says Dr. Narender (The man who left Hyderabad and living in that tribal

area since 3yrs to help those people and takes care of their health).

This was absolutely an amazing experience for the students, lived very close to nature, completely

away from the digital world, understanding different psychological behaviors of the tribal people,

and observing their struggle which taught them a lot. They’re contented to help them and are in

love with the arrangements they provided us. They thoroughly enjoyed every moment spent there,

the delicious food they prepared with the amenities we provided, arranging a campfire which

accompanied the tribal dance on that night, and a beautiful shelter for us to stay. The respect they

gave us has got no words to even explain it. And the walks were even more beautiful where the

students got a chance to use the cell phone and cameras only for capturing the moments and

nothing else.

GUEST LECTUE BY ANUSHA PUPPALA

Guest lecture by Anusha Puppala took place in Loyola hall on 8- 11- 2019 from 12:30pm to

2:45pm.

Anusha Puppala is a Senior Journalist/ a Correspondent at News Minute. She worked in all the

streams of Media, Television, Print and New Media (Online Journalism). There is no particular

News beat that she is adhered to. She does Lifestyle, Celebrity Interviews, Crime Reporting,

Business Reporting, Environment Reporting, Educational Reporting, she can interview anybody,

also does both offline and live reporting too.

She showcased the videos and articles where she did the news coverage. Students had a great

interactive session with her, especially on:

* How to get the News Stories?

* What are the aspects a Journalist needs to focus on?

* Roles and Responsibilities of a Journalist.

* The difficulties she had faced in the Media.

The session was very transparent as she exposed all the facts about a Journalist, their work on field,

and also about how technically and practically a News Channel or any News organization works.

The session ended with the felicitation of the Guest by the Department faculty members and a

group photograph was taken.

Theatron workshop

20th January, 2020

Loyola Academy, Department of Mass

Communication Conducted a workshop titled

- Theatron – “explore the unexplored”. It was

a 10 day intensive workshop facilitated by Mr.

AKHIL BHANESWAR (alumni of NSD,

Bangalore) for the theatre enthusiasts. The

workshop was filled with Theatrical

Exercises, improvisations, scene works to

hone their acting skills and voice and body

language on stage.

The various NAVARASAs focused on

preparing the students to mentally and

physically mould themselves into the

characters. On the 20th of January, 2020 students received their certificates as the workshop

concluded to mark the hard work, dedication and passion.

Mr. Jonas David, Theatre Practitioner & Co Founder of Story Board Productions, Hyderabad was

the Chief Guest for the Valedictory Ceremony who spoke about his own experience in theatre.

Later he interacted with the students and encouraged them to follow their dreams.

“NEVER LET THE FIRE IN YOU DIE OUT. OUR

COUNTRY HAS ENOUGH OF ENGINEERS, LET US

SHOW WHAT GREAT ARTISTS WE HAVE”, he concluded.

Student Achievements / Participation :

Sports :

P SRICHARAN REDDY - CLASS :) AMC 1ST YEAR

SPORT : ATHLETICS

National Level :) 35th All India Junior National Championship Held in Guntur, Andhra Pradesh

2. All India Interuniversity Championship Held in Manglore, Karnataka

(Also World University Trials)

State Level:) 6th Telngana Interdist Championship Gold Medal In High jump And Silver Medal

In Triple jump.

Reliance Youth Foundation City Championship. Gold Medal in High jump, Silver Medal in

Triple Jump

35th Interdist State Championship. Gold Medal in High jump.

Intercollegiate Tournament. Gold Medal in High jump

2 All India nationals and 4 Gold medals and 2 silver medals in state Championship