UMN- Cyber Public Relations, strategi meraih simpati di dunia maya
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Transcript of UMN- Cyber Public Relations, strategi meraih simpati di dunia maya
Self Confidence
CYBER PUBLIC RELATIONS
ATURAN KELAS
SIAPA ANDA? SIAPA TARGET SASARAN ANDA?
Generasi Y KREATIF TAPI susah diatur?
BISA NGGAK SALING KERJASAMA?
BAHAN AJAR CYBER PUBLIC RELATIONS
NEGATIVE PERCEPTION ABOUT PR
WE ARE…….
JOB
THE REAL JOB?
DEFINISI
E-PR
PUBLIC
RELATIONS
KHARAKTERISTIK E-PR
KHARAKTERISTIK E-PR
KHARAKTERISTIK E-PR
INFLUENCING PEOPLE
ONLINE PUBLIC RELATIONS
Strategi Membangun Cyber PR (Sosial Online)
APA SIH?Fungsi & Kegunaan
SOSIAL MEDIA
1. MEMBANGKITKAN KESADARAN BERSAMA
2. Media global
Implementasi Cyber PR (Sosial Online)
STRATEGI ONLINE PUBLIC RELATIONS
THE POWER OF SOCIAL MEDIA
Kecenderungan pengguna Internet
APA YANG DILAKUKAN PENGGUNA INTERNET
KEKUATAN MEDIA SOSIAL
GOOD PR
BAD ADV
KASUS PRITA VERSUS RS OMNI
PR CREATIVE
Self selling
SOCIAL ADS
APAKAH INTERNET SELALU NEGATIF?
TAKTIK BERKOMUNIKASI DI SOSIAL MEDIA?
THE POWER
DIGG
PENCITRAAN DI MEDIA SOSIAL
LALU APA YANG PERLU DIPERSIAPKAN?
TOOLS PUBLIC RELATIONS
SOCIAL MEDIA TOOLS
STRATEGY
SOCIAL MEDIA TOOLS
SUMBER DAYA?
PLANNING FOR SOCIAL MEDIA ACTION
FACT FINDING
VARIABLE ANALYSIS
SETTING OBJECTIVES
SETTING OBJECTIVES
STRATEGY AND TACTICS
CONTOH STRATEGI DAN TAKTIK
DAFTAR BACAAN
DISCLAIMER
PRAKTIKUM I : WHO ARE YOU FRIENDS
PRAKTIKUM 1
PRAKTIKUM KEDUA
1.TOPIK :2.ALASAN MEMILIH TOPIK:3.TARGET SASARAN:4.PEMILIHAN SOSIAL MEDIA:5.STRATEGI:6.TAKTIK:7.PELAKSANA:8.DAMPAK/IMPAK YANG DIINGINKAN
PRAKTIKUM 3
THANKS SEE YOU AGAIN
