Socmed Dan Gerakan Sosial_daus

7/28/2019 Socmed Dan Gerakan Sosial_daus

1/14

Socmed dan Gerakan Sosial

Pelatihan Peningkatan KapasitasPengelola Pusat Informasi AIDS Daerah (PIAD)

JakartaOleh:

Firdaus Cahyadi

Knowledge Manager Yayasan SatuDunia


2/14

Landasan Kita Setiap orang berhak untuk berkomunikasidan memperoleh informasi untukmengembangkan pribadi danlingkungan sosialnya, serta berhak

untuk mencari, memperoleh, memiliki,

menyimpan, mengolah, dan

menyampaikan informasi dengan

menggunakan segala jenis saluranyang tersedia.

(Pasal 28F UUD 1945)


3/14

Gerakan Sosial Gerakan Sosial adalah tindakan atauagitasi terencana yang dilakukan olehsuatu kelompok masyarakat yang

disertai program

Kata kunci gerakan sosial

1. Terencana

2. Sistematis

3. Partisipasi meluas

Contoh: gerakan lingkungan


4/14

Popular

Social

Network inIndonesiadi Indonesia

No Site Ranking Remarks

1 Facebook As of May 9, 2011, data from Facebook showed that

there were 36,585,480 of Facebook users in

Indonesia, or second largest in the world after the

United States. Facebook was the most popular site in

Indonesia according to Alexa.com as of May 10,

2011.

Asocial networking site intended to connect

friends, family, and business associates, and a

venue to upload photos and share links and

videos.

2 Youtube It ranks third in the world. Data from Alexa.com on

May 10, 2011 placed Youtube below Kaskus in

Indonesia. Site traffic from Indonesia is 1.3 %.

Youtube is a way to get your videos to the

people who matter to you. Upload, tag and share

your videos worldwide.

3 Twitter As of May 10, 2011, Alexa.com placed Twitter on

the 9th position. Site traffic from Indonesia is 2.1 %.

Data from Google Ad planner, as quoted by

Tempointeraktif.com, showed that visitorsfrom

Indonesia accessing Twitter reached 4.6 million

people.

Social networking and microblogging service

utilising instant messaging, SMS or web

interface.

4 Multiply Ranked 386th in the world and 26th in Indonesia by

Alexa.com as of May 10, 2011. Site traffic from

Indonesia is 24.2 %.

Multiply is a social network site that enables

content sharing only to specified contacts such

as friends, family, online buddies, etc and can

limit whether it is public or private only (each

item or post you made).

5 Friendster As of May 10, 2011, Alexa.com showed that

Friendster.coms Regional Traffic Ranks for

Indonesia was second after the Phillipines. Site

traffic from Indonesia is 17.5 %.

Friendster was previously a social networking

site like Facebook, but with much less inferior

visual and applications. It is currently a social

gaming site based in Kuala Lumpur, Malaysia.

6 Linked In As of May 10, 2011, Alexa.com placed LinkedIn as

a popular social networking site in Indonesia,

ranking it below Friendster.

A networking tool to find connections to

recommended job candidates, industry experts

and business partners. Allows registered users

to maintain a list of contact details of people

they know and trust in business.

7 Digg.com As of May 10, 2011, site traffic from Indonesia

reached 3 %, according to Alexa.com.

Technology focused news site where the stories

are chosen by community members rather than

editors.

8 Myspace.com As of May 10, 2011, site traffic from Indonesia was

1 %, according to Alexa.com.

Myspace is ranked 76th in the world according

to the three-month Alexa traffic rankings. The

site has been online since 1996.

9 Tagged Alexa.com placed Tagged below Myspace on May

10, 2011, on the list of the most popular social

networking sites.

Tagged is a social discovery website based in

San Francisco that allows members to browse

the profiles of other members, play games and

share tags and virtual gifts.

10 Indowebster Site traffic from Indonesia reached 95 % as of May10, 2011, according to Alexa.com.

Indonesian Multimedia Web Serverfree server

download, upload and streaming.

Source:Alexa.com[3]

[1]10 Largest Countries, Check Facebook, http://www.checkfacebook.com/ (last accessed on 9 May 2011) [2] BS, Twitter di Indonesia Menyamai Kaskus (Twitter in Indonesia Catching up with Kaskus), 17 March

2010, http://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.html(last accessed on 5

July 2012).[3]Top Sites in Indonesia-The top 500 sites in Indonesia,Alexa.com,

http://www.alexa.com/topsites/countries;0/ID (accessed on 10 May 2011).
http://en.wikipedia.org/wiki/Social_discovery_platformhttp://en.wikipedia.org/wiki/San_Franciscohttp://www.checkfacebook.com/http://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.alexa.com/topsites/countries;0/IDhttp://www.alexa.com/topsites/countries;0/IDhttp://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.tempointeraktif.com/hg/it/2010/03/17/brk,20100317-233133,id.htmlhttp://www.checkfacebook.com/http://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Social_discovery_platform


5/14

Socmed danOrganisasiMasyarakatSipil

No Social Media Prosentase

1 Facebook 43%

2 Twitter 16,45%

3 Youtube 10,67%

4 Joomla 11,85%

Most utilized social media for Civil Society to Yanuar Nugroho survey[1]

Sumber: Yanuar Nugroho dan Shita Laksmi, 2010

[1]Note : The use of new social media in Indonesian civil society communities and organizationsN=231; multiple responses allowed; 0=not at all, 6=very intensive


6/14

Popular social media for campaign %

Facebook.com 76 %

Twitter.com 12 %

Youtube.com 9 %

Koprol.com 3 %

Popular social mediautilized for campaignactivities by civilsociety organizationsSource : A survey by One World

Foundation[1]

[1] Firdaus Cahyadi, Online Activism: Perlu Terobosan Baru (Online Activism: Needs New Breakthrough),

One World Foundation, 2011.


7/14

PenggunaFacebook diDunia 2013sumber:http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/
http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/http://www.ridofitra.com/2013/05/daftar-10-negara-terbesar-pengguna-facebook-2013.html/


8/14

FacebookberdasarkanGendersumber: Indonesia Social Media

Landscape a snapshot of Indonesianuser behavior, Report -- Feb

2011,Prepared by SalingSilang.com

male,

59%

female,

41%


9/14

PenggunaFacebookBerdasarkanDaerahsumber: Indonesia Social MediaLandscape a snapshot of Indonesianuser behavior, Report -- Feb2011,Prepared by SalingSilang.com

50.33%

5.02%3.23%3.09%3.04%2.23%2.18%1.90%1.04%0.49%0.28%0.12%0.10%0.07%0.03%0.01%0.01%

26.83%

Ja

karta

Ban

dung

B

ogor

Yogya

karta

M

edan

Makassar

Sura

baya

Semarang

Denpasar

Ba

likp

apan

Ban

da

Ace

h

Jayapura

Ma

nado

Pa

lem

bang

Te

rnate

Pa

dang

BandarLam

pung

Other

cities


10/14

Socmed dalamKasus LumpurLapindoNO Channel Jumlah

pembaca/pemirsa

Ranking di Alexa Jumlah

anggota/follower

di media sosial

Gerakan kampanye publik untuk kasus Lapindo

1 Website korbanlumpur.info 6,167,065

(global), 140,328

(rank in id), 40

(site link in)

2 Fanpage facebook 878

3 Friend of Lapindo Victim,

Group in Facebook

3404

4 Twitter @korbanlapindo 452

5 Cause;Dukung Korban

Lapindo Mendapatkan

Keadilan

17,238

Media Group Bakrie

1 Vivanews.com Peringkat ke-13

topsite menurut

alexa.

857 (global), 13

(rank in Id), 276

(site link in)

Twitter (@VIVAnews) 185,597

Vivanews.com di facebook 4,545

Vivanews.com di facebook 2 66,849

2 AnTV 87,4 juta

AnTV di twitter 30,278

3 TV One 108,8

TV One di Twitter 404,409

[1] http://www.facebook.com/#!/pages/VIVAnews-dot-

COM/72076019043?sk=wall [2] http://www.facebook.com/#!/VIVAnewscom

[3] @whatsonANTV [4] @tvOneNews
http://www.alexa.com/site/linksin/vivanews.comhttp://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://twitter.com/http://www.alexa.com/site/linksin/vivanews.com


11/14

Socmed dalamPilkada Jakarta(RelawanOnline)

Pada Pilkada Jakarta Jokowi dikabarkan

memiliki relawan online yang tersebar

melintasi batas-batas kota Jakarta,

bahkan Indonesia

Ketika ada serangan ke Jokowi, akan

muncul perlawanan dari relawan online

lainnya

Pernyataan yang pro Jokowi juga sulitdide-ligitimasi.


12/14

PersoalanSocmed diOrganisasiMasyarakat Sipil

1. Biasaya OMS belum memasukan

Socmed dalam bagian perencanaan

komunikasi organisasinya Penggunaan

Socmed lebih pada reaksioner

2. Akibatnya, pengelolaan socmed tidak

ditangani secara optimal


13/14

Tips MengelolaSocmed Tentukan strategi komunikasi anda

Socmed adalah alat untuk mengabdi

pada strategi komunikasi yang telahdibangun

Tentukan target audience anda (strategi

komunikasi). Apakah Socmed bisa

menjangkau mereka?

Kenali karakteristik Socmed yang akan

anda gunakan

Tentukan pesan yang akan dimunculkan

via Socmed sesuai dengan karakter

audience anda?


14/14

Terimakasih

Socmed Dan Gerakan Sosial_daus

Documents

Transcript of Socmed Dan Gerakan Sosial_daus