Proyecto para tesis

7/25/2019 Proyecto para tesis

1/25

UNIVERSIDAD NACIONAL DETRUJILLO

FACULTAD DE EDUCACIN Y CIENCIAS DE LA COMUNICACIN

ESCUELA ACADMICO PROFESIONAL DE CIENCIAS DE LA COMUNICACIN

PROPUESTA DE CREACIN DE UNA OFICINA DE RELACIONES

PBLICAS PARA MEJORAR LOS FLUJOS DE INFORMACIN CON EL

PBLICO EXTERNO DE LA MUNICIPALIDAD DISTRITAL DE MARMOT,

PROVINCIA DE GRAN CHIM, DEPARTAMENTO DE LA LIBERTAD

PROYECTO DE TESIS PARA OPTAR EL TTULO DE

LICENCIADO EN CIENCIAS DE LA COMUNICACIN

Bach. LOURDES MENDOZA RADAS

Bach. DAVID VARAS ARANGUR

ASESORA:

D!" GRACIELA MARTHA LAMELA ROS

TRUJILLO # PER

$%&'


2/25

PROYECTO DE INVESTIGACIN

I" GENERALIDADES&"&"Ttulo: PROPUESTA DE CREACIN DE UNA O!ICINA DE RELACIONES

P"BLICAS PARA ME#ORAR LOS !LU#OS DE IN!ORMACIN CON EL

P"BLICO E$TERNO DE LA MUNICIPALIDAD DISTRITAL DE MARMOT%

PROVINCIA DE GRAN C&IM"% DEPARTAMENTO DE LA LIBERTAD'

&"$"Auto(:No)*(+, -, / a0+ll12o,: Lou(2+, Ma(1l/3 M+32o4a Ra2a,G(a2o Aca25)1co: Bach1ll+( +3 C1+3c1a, 2+ la Co)u31cac163D1(+cc163 Do)1c1l1a(1a: A7. G(a3 Ch1)8 9;hot)a1l.co)

&"("A,+,o(:No)*(+, -, / a0+ll12o,: G(ac1+la Ma(tha La)+la Ro,G(a2o Aca25)1co: D(a. +3 C1+3c1a, 2+ la E2ucac163Ttulo P(o+,1o3al: L1c+3c1a2a +3 P+(1o21,)o

D1(+cc163 Do)1c1l1a(1a: Bol7a( N Fhot)a1l.co)

&")"T10o 2+ 137+,t1@ac163&")"&" D+ acu+(2o al 13 Hu+ ,+ 0+(,1@u+:

I37+,t1@ac163 A0l1ca2a&")"$" D+ acu+(2o a la t5c31ca 2+ co3t(a,tac163:

I37+,t1@ac163 D+,c(10t17a

&"'"Local12a2 + I3,t1tuc163 2o32+ ,+ 2+,a((olla( +l 0(o/+cto&"'"&" Local12a2

D1,t(1to: Ma()ot P(o713c1a: G(a3 Ch1)8 D+0a(ta)+3to: La L1*+(ta2

&"'"$" I3,t1tuc163 Mu31c10al12a2 D1,t(1tal 2+ Ma()ot

&"*"Du(ac163 2+ la +=+cuc163 2+l 0(o/+cto
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


3/25

Du(ac163 2+l 0(o/+cto ;J )+,+,

&"+"R5@1)+3 2+ 137+,t1@ac163: L1*(+

&""C(o3olo@a 2+ t(a*a=o

Eta0a, !+cha 131c1o !+cha t5()13o S+).

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4/25

Pa0+l *o32 A Cua2+(3o +,01(ala2o A La01c+(o a4ul (+t(ct1l La01c+(o 3+@(o (+t(ct1l L014

USB 9 GB E3@(a0a2o( A(t+,co P+(o(a2o( !c; A(ch17a2o( lo)o a3cho A Po(tato2o Cl10, ;; u312a2+, G(a0a, ;; u312a2+, R+@la 2+ )+tal 2+ K; c)

;;;;;

;;;;;;;;

M1lla(

U312a2

U312a2

U312a2

U312a2

U312a2

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Ca=a

U312a2

S. F.;S. .F;S. .J;S. .J;S. .;;

S. ;.;;S. 9.;S. 9.9;S. .;

S. ;.;;S. .;S. .;S. .F;

S. F.;S. .9;S. K.;S. K.;S. .;;

S. ;.;;S. 9.;S. 9.9;S. .;

S. ;.;;S. .;S. .;S. .F;

S7" &*("&%

... S+(71c1o,

ITEM CANT"

UNIDAD

DE

MEDIDA

PRECIO

UNITARIOPARCIAL

I)0(+,1o3+, !otoco01a, E)0a,ta2o I3t+(3+t S+(71c1o 2+ t+l+o3a Pa,a=+,

;;;;;;K;K;;

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U312a2

U312a2

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S. ;.;S. ;.;

S. .;;S. F;.FFS. F.F;S. .;;

S. ;.;;S. ;.;;S. ;.;;

S. J.FJS. F.J;S. ;;.;;


5/25

M+,+,

Pa,a=+,S7" +$$"*+

... Ot(o, D+ I37+(,163

ITEM CANT"

UNIDAD

DE

MEDIDA

PRECIO

UNITARIOPARCIAL

Calcula2o(a Ca,1o ; U312a2 S. K;.; S. K;.;

S7" (%"*%

&"&%" P(+,u0u+,to -Cua2(o 2+ @a,to, / 13a34a, 2+l E,ta2o

CDIGO DETALLE CANTIDADES

'&%&"%&"%& RECURSOS HUMANOS S7" %"%%

; A,+,o(

'(%&"%'"%& MATERIAL Y E=UIPO S7" )%&'"%%

; U312a2; U312a2; U312a2; U312a2

; U312a2

C)a(a 21@1tal Pa3a,o31c

C)a(a 21@1tal So3/

Not+*oo? &0

Mou,+ M1c(o,ot

Mo2+) I3t+(3+t )671l Cla(o

S. K;;.;;S. ;;.;;

S. 9;;.;;S. .;;

S. K;;.;;

'&%$"%&"%& BIENES S7" &*("&%

; M1lla( Pa0+l *o32 A S. F.;S. .9;


6/25

; U312a2

; U312a2

; U312a2

; U312a2

; U312a2

; U312a2

; U312a2

; U312a2

; U312a2; Ca=a

; Ca=a

; U312a2

Cua2+(3o +,01(ala2o A

La01c+(o a4ul (+t(ct1l

La01c+(o 3+@(o (+t(ct1l

L014

USB 9 GB

E3@(a0a2o( A(t+,co

P+(o(a2o( !c;

A(ch17a2o( lo)o a3cho A

Po(tato2oCl10, ;; u312a2+,

G(a0a, ;; u312a2+,

R+@la 2+ )+tal 2+ K; c)

S. K.;S. K.;S. .;;

S. ;.;;S. 9.;

S. 9.9;S. .;S. ;.;;

S. .;S. .;S. .F;

'&%$"%&"%$ SERVICIOS S7" +$$"*+

;; U312a2

;; U312a2

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!otoco01a,

E)0a,ta2o

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S+(71c1o 2+ t+l+o3a

Pa,a=+,

S. ;.;;S. ;.;;S. ;.;;

S. J.FJS. F.J;S. ;;.;;

OTROS S7" (%"*%

; U312a2 Calcula2o(a Ca,1o S. K;.;

CONSOLIDADO GENERAL DE GASTOS

CDIGO DETALLE CANTIDADES


7/25

;.;.;K;.;.;;.;.;;.;.;

R+cu(,o, &u)a3o,Mat+(1al / EHu10oB1+3+,S+(71c1o,Ot(o,

S. ;.;;S. ;.;;

S. K.;S. J.JS. K;.;

TOTAL GENERAL S7" )8(&"(+

&"&&" !13a3c1a)1+3to... Co3 (+cu(,o, 0(o01o,

Lou(2+, Ma(1l/3 M+32o4a Ra2a, ; Da712 I,(a+l Va(a, A(a3@u( ;


8/25

PLAN DE INVESTIGACIN

II" PLANTEAMIENTO DE LA REALIDAD PROBLEM>TICA$"&"E0 ?/0-

La co)u31cac163 +, u3 0(oc+,o Hu+ )+=o(a la, (+lac1o3+, +3t(+ lo, ,+(+,

hu)a3o,% 0+()1t1+32o ,u 2+,a((ollo 0+(,o3al / ,oc1al. Co)o ,+(+,

,oc1al+,% la, 0+(,o3a, 3o, o(@a314a)o, +3 @(u0o, o co)u312a2+, /+l+@1)o, (+0(+,+3ta3t+, o l2+(+, Hu+ 7+la3 0o( 3u+,t(o, 13t+(+,+,

+co36)1co,% ,oc1al+,% 0olt1co,% cultu(al+,% +tc. E3 u3a ,oc1+2a2 co)o la

actual% la alta 2+ co)u31cac163 @+3+(a co3l1cto, 21c1l+, 2+ (+,ol7+( ,1 3o

,o3 ca3al14a2o, 0o( la, 7a, a2+cua2a,. Po( +,o +, 0(1)o(21al )a3t+3+(

u3a co)u31cac163 a2+cua2a +3t(+ lo, @(u0o, / ,u, (+0(+,+3ta3t+, 0a(a

@a(a3t14a( la a()o3a% la 2+)oc(ac1a / +l a2+cua2o cu*(1)1+3to 2+

3+c+,12a2+,. T+6(1ca)+3t+ +l @o*1+(3o (+0(+,+3ta a la c1u2a2a3a 0+(o +3

la 0(ct1ca la c1u2a2a3a 3o ,+ 7+ (+l+=a2a +3 +l @o*1+(3o Hu+ lo,

0+(,o311ca. U3 @o*1+(3o 1321+(+3t+ a la, 3+c+,12a2+, 2+ ,u, c1u2a2a3o,

@+3+(a 2+,co31a34a.

La Co3t(alo(a G+3+(al 2+ la R+08*l1ca 3o, 21c+ Hu+ lo, @o*1+(3o,)u31c10al+, ,o3 u3a 13,ta3c1a 2+ (+0(+,+3tac163 0u+, ,o3 lo, c1u2a2a3o,

/ c1u2a2a3a,% Hu1+3+, 2+)oc(t1ca)+3t+ 2+c12+3 oto(@a( u3 )a32ato

0a(a Hu+ ta3to alcal2+, co)o (+@12o(+, a,u)a3 ,u (+0(+,+3tac163 +3 la


9/25

co32ucc163 2+l @o*1+(3o local% 21cho )a32ato% +,t ,u=+to a u3 co3=u3to 2+

(+@la,% Hu+% ,1 3o ,o3 cu)0l12a, 0u+2+3 @+3+(a( +l (+t1(o 2+ la co31a34a

c1u2a2a3a / 0o( ta3to +l (+,Hu+*(a=a)1+3to 2+ la l+@1t1)12a2 0a(a +=+(c+(

21cha (+0(+,+3tac163. E3 +,+ ,+3t12o% co*(a 1)0o(ta3c1a +l 73culo 2+ 12a /

7u+lta Hu+ 2+*+ +1,t1( +3t(+ la, auto(12a2+, )u31c10al+, / la 0o*lac163% 2+

tal )a3+(a Hu+ ,+ 0+()1ta a la 0o*lac163 +,ta( 13o()a2a% 13t+(7+31( +3 lo,

a,u3to, 2+ la @+,t163 /% a la, auto(12a2+, )u31c10al+, +=+(c+( +l )a32ato

0a(a +l cual u+(o3 +l+@12a,% co3 +1c1+3c1a / t(a3,0a(+3c1a.

S+@83 +l +,tu21o (+al14a2o 0o( +l P(o/+cto 2+ O013163 P8*l1ca 2+ A)5(1ca

Lat13a -LAPOP ,o*(+ la Cultu(a 0olt1ca 2+ la 2+)oc(ac1a +3 P+(8 / +3 la,

A)5(1ca,% ;: Go*+(3a*1l12a2 2+)oc(t1ca a t(a75, 2+ ; ao, 2+l

Ba(6)+t(o 2+ la, A)5(1ca,'% +l P+(8 ,+ +3cu+3t(a +3t(+ lo, 0a,+, co3

)+3o( 317+l 0(o)+21o 2+ co31a34a +3 u3a +,cala 2+ ; a ;;. Lo, acto(+,

Hu+ 0(+21c+3 la alta 2+ co31a34a +3 +l @o*1+(3o local ,o3 la, +0+(1+3c1a,

2+ co((u0c163% la 13,+@u(12a2 / la 13,at1,acc163 co3 lo, ,+(71c1o, local+,%

1321ca32o la co3+163 +3t(+ co31a34a 13,t1tuc1o3al / 2+,+)0+o

13,t1tuc1o3al.

1 LAPOP, (2015): Barmetro de las Amr!"as so#re la $%&lt&ra 'olt!"a de la demo"ra"!a

e Per* + e las Amr!"as, 2014: o#era#!l!dad demo"r-t!"a a tra.s de 10 a/os del

Barmetro de las Amr!"as es&me e"&t!.o m'reso e los talleres r-"os de

area Aso"!a"! r-"a d&"at!.a, L!ma


10/25

El Ba(6)+t(o 2+ la, A)5(1ca, 2+l P(o/+cto 2+ O013163 P8*l1ca 2+ A)5(1ca

Lat13a 1321ca ta)*153 Hu+ +l acto( ), 1)0o(ta3t+ Hu+ 13c12+ ,o*(+ la

co31a34a c1u2a2a3a +3 +l @o*1+(3o local +, c6)o la cal12a2 2+ lo,

,+(71c1o, )u31c10al+, +, 0+(c1*12a.


11/25

L! -@/0.123 4- 0! ./

La, u3c1o3+, 2+ la a2)131,t(ac163 08*l1ca 0u+2+3 (+,u)1(,+ +3 to(3o a

cuat(o @(a32+, act1712a2+,% a ,a*+(: 0(o0o(c1o3a( ,+(71c1o,% (+,ol7+(

0(o*l+)a,% ,at1,ac+( 3+c+,12a2+,% / 0(o01c1a( +l 0(o@(+,o / +l 2+,a((ollo .

No,31? -FF 0la3t+a Hu+ 0a(a Hu+ la u3c163 2+ co)u31cac163 ,+a

++ct17a 2+3t(o / u+(a 2+ la o(@a314ac163% 5,ta 2+*+ ,+(:

2ROTA, JOSEP (Enero 1996): Comunicacin, gobierno y ciudadana! Re"i#$a de% C&A' Reorma y

'emocracia! Con#u%$ado e% 1 de enero de *16 de: +$$:--o%d!c%ad!org-or$a%-ub%icacione#.de%.c%ad-re"i#$a.

c%ad.reorma democracia-ar$icu%o#-**/.enero.1996-comunicacion.gobierno.y.ciudadania


12/25

a A*1+(ta: ,u o*=+t17o +, +l co)u31ca(,+ co3 +l +t+(1o(Q hac+ (++(+3c1a al

)+21o ), u,a2o 0o( la o(@a314ac163 0a(a +371a( )+3,a=+, al 08*l1co

13t+(3o / +t+(3o.

* E7olut17a: 0o3+ 53a,1, +3 la co)u31cac163 1)0(+71,ta Hu+ ,+ @+3+(a

2+3t(o 2+ u3a o(@a314ac163.

c !l+1*l+: 0+()1t+ t+3+( u3a co)u31cac163 o0o(tu3a +3t(+ lo o()al +

13o()al.

2 Mult121(+cc1o3al: )a3+=a la co)u31cac163 2+ a((1*a hac1a a*a=o% 2+ a*a=o

hac1a a((1*a% t(a3,7+(,al% 13t+(3a% +t+(3a% +3t(+ ot(a,.

+ I3,t(u)+3ta2a: ,+ ut1l14a3 h+((a)1+3ta, co)o ,o0o(t+,% 21,0o,1t17o,Q

2a2o Hu+ )ucha, o(@a314ac1o3+, +,t3 u3c1o3a32o 2+1c1+3t+)+3t+%

2+*12o a Hu+ la 13o()ac163 Hu+ c1(cula 2+3t(o 2+ +lla 3o ll+@a +3 +l

)o)+3to a2+cua2o 31 ut1l14a3 la, +,t(uctu(a, a0(o01a2a, 0a(a Hu+ la

co)u31cac163 ,+a ++ct17a.

E0 ;0/ 4- 13;/

./

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13/25

$"$"D-016/0.123 4-0 ?/32651./"

La, (+lac1o3+, co)u31cat17a, E,ta2o

)u31c10al12a2 21,t(1tal 2+ Ma()ot% 13lu1( +3 la )+=o(a 2+ lo, lu=o, 2+

13o()ac163 co3 ,u 08*l1co +t+(3o$")"A35-.-4-35-6

$")"&" I35-3!.1/3!0

$")"$" N!.1/3!0

$")"(" L/.!0

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14/25

D-64- -0 ?35/ 4- @165! T-21./: E, 1)0o(ta3t+ 0o(Hu+

,+ a0o(ta( co3 u3 co3oc1)1+3to 3u+7o 0a(a la c(+ac163

2+ u3a o1c13a 2+ (+lac1o3+, 08*l1ca,.

D-64- -0 ?35/ 4- @165! M-5/4/021./:E, 1)0o(ta3t+

0o(Hu+ ,+ 0(o0o(c1o3a( u3 )5to2o o o()a 2+ t(a*a=o

0a(a la c(+ac163 2+ u3a o1c13a 2+ (+lac1o3+, 08*l1ca, +3

u3a 13,t1tuc163. D-64- -0 ?35/ 4- @165! P9.51./: El 0(+,+3t+ t(a*a=o

0u+2+ ,+( ut1l14a2o 0o( ot(a, 13,t1tuc1o3+, 08*l1ca, co)o

)o2+lo 0a(a la c(+ac163 2+ ,u o1c13a 2+ (+lac1o3+,

08*l1ca,.

$"*"L1


15/25

!lu=o 2+ 13o()ac163 co3 +l 08*l1co +t+(3o 2+ la )u31c10al12a2 D1,t(1tal

2+ Ma()ot.

Va(1a*l+ 2+0+321+3t+

O1c13a 2+ (+lac1o3+, 08*l1ca,.

$"$"O-51@/6:

$"$"&" G-3-!0 M+=o(a( lo, lu=o, 2+ 13o()ac163 2+ la )u31c10al12a2 21,t(1tal 2+

Ma()ot co3 ,u 08*l1co +t+(3o% )+21a3t+ la 0(o0u+,ta 2+

c(+ac163 2+ u3a o1c13a 2+ (+lac1o3+, 08*l1ca,.

$"$"$" E6?-.;1./6 D+,c(1*1( c6)o ,+ (+al14a lo, lu=o, 2+ 13o()ac163 +3 la

)u31c10al12a2. D+t+()13a( c6)o ,+ 13o()a al 08*l1co 2+ la, acc1o3+,

+=+cuta2a, 0o( la )u31c10al12a2. I2+3t11ca( +l+)+3to, co)u31cat17o, +3 la )u31c10al12a2. D1,+a( la c(+ac163 2+ u3a o1c13a 2+ (+lac1o3+, 08*l1ca, +3 la

)u31c10al12a2. E7alua( la 0(o0u+,ta 2+,2+ +l 0u3to 2+ 71,ta a2)131,t(at17o. I32a@a( ,o*(+ la o013163 2+l 08*l1co +t+(3o 2+ la )u31c10al12a2

21,t(1tal 2+ Ma()ot ,o*(+ la c(+ac163 2+ u3a o1c13a 2+

(+lac1o3+, 08*l1ca,.


16/25


17/25

$"&" O?-!.1/3!01!.123 4- 0!6 @!1!0-6

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ORES

$"&&"

E3 Hu5

)+212a% la

c(+ac163

u3a o1c13a

2+

(+lac1o3+,

08*l1ca, +3

la

$"&$"

La c(+ac163

2+ u3a

o1c13a 2+

(+lac1o3+,

08*l1ca,

)+=o(a(

,1@311cat1

7a)+3t+

M+=o(a( lo, lu=o, 2+

13o()ac163 2+ la

)u31c10al12a2

21,t(1tal 2+ Ma()ot

co3 ,u 08*l1co

+t+(3o% )+21a3t+

la 0(o0u+,ta 2+

c(+ac163 2+ u3a

o1c13a 2+

Va(1a*l+

132+0+321+3t+$"&("$"&)" !lu=o 2+

13o()ac163

co3 +l 08*l1co

+t+(3o 2+ la

)u31c10al12a2

D1,t(1tal 2+

Ma()ot.

$"&'" $"&*" E6

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18/25

)u31c10al12

a2 21,t(1tal

2+ Ma()ot%

13lu1( +3

la )+=o(a

2+ lo, lu=o,

2+

13o()ac163

co3 ,u

08*l1co

+t+(3o

lo, lu=o,

2+

13o()ac1

63 co3 +l

08*l1co

+t+(3o

2+ la

)u31c10al1

2a2

21,t(1tal 2+

Ma()ot.

(+lac1o3+,

08*l1ca,.D+,c(1*1( c6)o ,+

(+al14a lo, lu=o,

2+ 13o()ac163 +3

la )u31c10al12a2.

D+t+()13a( c6)o ,+

13o()a al 08*l1co

2+ la, acc1o3+,

+=+cuta2a, 0o( la

)u31c10al12a2. I2+3t11ca( +l+)+3to,

co)u31cat17o, +3

la )u31c10al12a2.D1,+a( la c(+ac163

2+ u3a o1c13a 2+

(+lac1o3+,

08*l1ca, +3 la

)u31c10al12a2.E7alua( la 0(o0u+,ta

2+,2+ +l 0u3to 2+

71,ta

a2)131,t(at17o. I32a@a( ,o*(+ la

Va(1a*l+

2+0+321+3t+$"$("$"$)" O1c13a

2+ (+lac1o3+,

08*l1ca,.

$"$'" $"$*" $"$+" M

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1


19/25

o013163 2+l 08*l1co

+t+(3o 2+ la)u31c10al12a2

21,t(1tal 2+ Ma()ot

,o*(+ la c(+ac163


20/25

$"($"

$"(("$"()"$"('"$"(*"$"(+"$"("$"(8"$")%"$")&"$")$"$")("$"))"$")'"$")*"

$")+"$")"$")8"


21/25

$"'%"$"'&" D-;131.123 4- 5


22/25

$"*$" 0 0(o0o(c163 +,0+(a2a -+3 +,t+ ca,o ;.;

$"*(" H 0 -+3 +,t+ ca,o


23/25

Hu+ 0+()1ta hac+( @+3+(al14ac1o3+, 2+l co3=u3to 2+ 0o,1*l+,

co)0o(ta)1+3to, 2+ la, 7a(1a*l+, +,tu21a2a, +3 +,ta

137+,t1@ac163.

$"+)" E0


24/25

R+co01la( *1*l1o@(aa a2+cua2a R+co01la( 2ato, 13o()at17o, ,o*(+ +l t+)a A0l1cac163 2+l 13,t(u)+3to a la )u+,t(a +,co@12a A3l1,1, 2+ lo, 2ato, (+co01la2o,

B. P(oc+21)1+3to E,ta2,t1co, -2+ acu+(2o al t+)a

Co3,t(ucc163 2+ cua2(o, +,ta2,t1co, Co3,t(ucc163 2+ @(1co, +,ta2,t1co,

$"8"("*"T.31.!6 - 1365


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Proyecto para tesis

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