Prospek Bisnis IT

8/11/2019 Prospek Bisnis IT

1/18

IMAM MASYHURIPT. Cendana Teknika Utama

[email protected]
mailto:[email protected]:[email protected]


2/18

Who Am I Education Background

2013 : Graduated from Information Technology Management MMTInstitute Technology Sepuluh Nopember (ITS)

1998 : Graduated from Mechanical Engineering Brawijaya University (UB) 1991 : Graduated from SMAN 3 Semarang

Work Background CV Cendana Nuansakarya (1997-2003) Co Founder & CTO PT Cendana Teknika Utama

(2003- Sekarang) Komisaris PT Karyatama Solusindo

(2006 Sekarang)

Contact Me 081 5555 88 57 Mail : [email protected]

[email protected]
mailto:[email protected]:[email protected]:[email protected]:[email protected]


3/18

What were going to talk about

Product DevelopmentTechnopreneur start from now !Create Value, not just Profit !Enterprise Product Pascal ? Why not ?


4/18

Product vs Project

Multiple Clients vs Specific ClientRevenue per item vs per projectHigh initial investment in dev needed inproductsSource code owned by vendor vscustomer owns itProduct Life Cycle vs Project Life Cycle

Product Development


5/18

Product Life CycleIntroduction

Researching, Developingand then Launching theproductLow level of sales (usuallynegative cash flow)Heavy promotion to makeconsumers aware of theproduct

GrowthFast growing sales (positivecash flow)Expanding market butarrival of competitors

Product Development


6/18

MaturitySlower sales growthRivals enter the market = intense competition +fight for market share

Cash flow should be strongly positiveWeaker competitors start to leave the marketPrices and profits fall

Decline

Falling salesMarket saturation and/or competitionDecline in profits & weaker cash flowsMore competitors leave the market

Product Life Cycle (2)

Product Development


7/18

StrategiesIntroduction

MVP (Minimum Viable Product)Limited, focused distributionPenetration strategy or Skimming Strategy Penetration : Prices are set high initially then gradually

lowered overtime. Good stategy to use if there are fewcompetitors for your product. Skimming : Set your prices very low at the beginning and

then gradually increase them. Good strategy to use ifthere are alot of competitors who control a large portion ofthe market.

GrowthIncrease in distribution outlets - intensive distributionGo for market penetration and (if possible) priceleadershipImprove the product - new features, improved styling,more options Product Development


8/18

MaturityProduct differentiation & productimprovements

Rationalisation of capacityCompetitor based pricingPersuasive advertising

Enter new segmentsDevelop new uses

Strategies (2)

Product Development


9/18

Strategies (3)

s a

l e s

DeclinePrice cutting to maintain competitivenessPromotion to retain loyal customers

Extension strategies: Adding Value Explore new market Product variation

Product Development


10/18

Five Forces Analysis Michael Porter Studi Kasus : Server Pulsa Elektrik

1. Ancaman Pendatang Baru 3000 pemain (thn 2010)

2. Ancaman Produk pengganti Voucher fisik, transaksi bank/

indomart, dsb3. Kekuatan Konsumen

Sistim Piutang vs Deposit Loyalitas konsumen

4. Kekuatan Supplier Regional Stock Hardcluster

5. Persaingan antar server pulsa

Persaingan harga, fasilitas

INDUSTRY COMPETITION

Product Development


11/18

Technopreneur Technopreneur = Technology + Enterpreneur

Istilah lain : Wirausaha berbasis teknologiCyberpreneurship = Technopreneur berbasis internet

Bagaimana memulai ?Temukan market ( riset, solusi atasi problem, dsb)Ciptakan produk memiliki keunggulanGali potensi sumber daya (orang, uang, peralatan)Tentukan market share harga, target penjualan, strategipenjualan, dsb

Inovasi produk Inovasi = Invensi + Komersialisasi

Tahapan :Start-Up Survival Expansion

Technopreneurship


12/18

Manakah Gaya Anda Sebagai Pemilik BisnisStartup?

Pada tahun 2009, ada 59 negara yang dijadikan subyeksebuah lembaga survey enterpreneurship global. 110

juta orang antara usia 18 sampai 64 tahun menjawab

mereka sedang dalam proses memulai bisnis dengangaya mereka masing-masing yang beraneka ragam.Maka lembaga survey tersebut berhasil menarikkesimpulan bahwa gaya founder startup terbagi ke

dalam 6 jenis. Manakah gaya anda?

http://mediabisnisonline.com/infografis-manakah-gaya-anda-sebagai-pemilik-bisnis-startup/


13/18



14/18



15/18

Create Value not Just ProfitFocus on benefit not feature

Pahami kebutuhan pelanggan / penggunaFokus pada fitur yang memberikan benefit

Value PropositionInvestmentSkill and KnowledgeRelationship and Network

Access to market

Market AdoptionIntellectual PropertyBuild and capture Value

Create Value not Just Profit


16/18

Faktor yang harus diperbaiki terus menerusuntuk meningkatkan value kita :

Bisnis pada industri yang tumbuhPertumbuhan sustain bukan lompat-lompatMemiliki potensi menguasai market shareMemiliki keunggulan kompetitif Memiliki cash flow dan profit margin yang baikMemiliki Managemen Tim yang baik (Jangan

menjadi CEO)*CEO = chief everything officer Memiliki legalitas & financial yang baik

Create Value not Just Profit


17/18

Membangun produk enterprise dengan PASCAL, Why not ?

Tahun Produk Keterangan

1997 -

1998-2003 Alat wartel Cendana2000 Berbasis Mikrokontroller Berbasis PC -> Turbo Pascal

2002 PSB Online pertama (Malang) Delphi + PHP + MySQL

2003-2005 Lab Bahasa, Caller ID,SMS Sender

Delphi 3, Delphi 5, Mikrokontroller

2005 Flash e-Voucher Delphi 7, FirebirdSQL

2007 MDPulsa Delphi 7, FirebirdSQL, PHP, MySQL

2008 Digital Signage, AlatAntrian Delphi 7, Delphi 2007

2008 Elang2000 Authorized Dealer Telkomsel Reg.Kalimantan

2009 PPDB Online Nasional Kerjasama dg Kemdikbud.Lazarus/FPC

2010 Stiker Pulsa Delphi Webservices

2012 E-PBB Kerjasama dg TELKOM

2014 Serbabayar, ???

Our Company :


18/18

Terima kasih

Prospek Bisnis IT

Documents

Transcript of Prospek Bisnis IT