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PROGRAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS …repository.unika.ac.id/20263/1/15.L1.0001 GO.WINY...
Transcript of PROGRAM STUDI DESAIN KOMUNIKASI VISUAL FAKULTAS …repository.unika.ac.id/20263/1/15.L1.0001 GO.WINY...
LAPORAN AKHIR
TUGAS AKHIR DESAIN KOMUNIKASI VISUAL
PERANCANGAN KOMUNIKASI VISUAL GUNA MENGURANGI DAMPAK
PRA-MENSTRUAL SINDROM (PMS) BAGI REMAJA
Disusun Oleh :
Go. Winy Yunitasari
15.L1.0001
Pembimbing :
Peter Ardhianto, S.sn, M.Sn.
PROGRAM STUDI DESAIN KOMUNIKASI VISUAL
FAKULTAS ARSITEKTUR DAN DESAIN
UNIVERSITAS KATOLIK SOEGIJAPRANATA
SEMARANG
2019
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ABSTRAK
Salah satu permasalahan remaja wanita yang cukup merepotkan adalah mengenai gejala PMS.
Premenstrual syndrome (PMS) adalah gejala yang umum terjadi pada. Dari 30 hingga 50% dari
wanita mengalami gejala PMS, sekitar 5% wanita merasakan gejala cukup parah yang berdampak
besar pada kesehatan fisik dan fungsi sosial mereka. Sebanyak 10 % lainnya mengalami gejala
PMS yang sangat parah hingga menyebabkan ketidakhadiran di sekolah ataupun di tempat kerja
selama 1-3 hari setiap bulannya. PMS ditandai dengan perubahan yang cepat dalam suasana hati
(misalnya, depresi, iritabilitas, kemarahan, agresi, mudah menangis, ketegangan, kecemasan), dan
gejala fisik (misalnya ketidaknyamanan payudara, nyeri pada perut, sakit kepala, kembung, edema,
kelelahan, insomnia) selama fase luteal akhir siklus menstruasi. Oleh karena itu perancangan
media komunikasi visual melalui “Hello Periods” diharapkan mampu memperbaiki gaya hidup
dengan meningkatkan aktivitas fisik dan pola makan yang sehat dapat mengurangi terjadinya
dampak PMS.
Kata kunci : pms, mahasiswa, aplikasi.
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ABSTRACT
One consideration for teenage girls who is quite troublesome is about PMS. Premenstrual
syndrome (PMS) is one of the most common disorders in women, as many as 30-50% of women
improve PMS, and about 5% feel that the symptoms are severe enough to increase their health
and social function. Another 1% increases PMS which is so severe that it causes absenteeism at
school or at work for 1-3 days each month. STDs are characterized by rapid changes in mood (for
example, depression, irritability, recovery, aggression, easy crying, overcoming, response), and
physical challenges (eg breast discomfort, abdominal pain, headaches, bloating, edema, changes,
insomnia) during the luteal phase of the end of the menstrual cycle. Therefore the design of visual
communication media through "Hello Periods" is expected to improve lifestyle by increasing
physical activity and healthy eating patterns can improve PMS improvement.
Keywords: PMS, students, application.
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KATA PENGANTAR
Puji dan Syukur saya ucapkan kepada Allah YME, yang telah melimpahkan rahmat dan
karunia-Nya, sehingga buku konsep tugas akhir perancangan komunikasi visual ini dapat
diselesaikan dengan baik.
Perancangan ini dibuat sebagai salah satu syarat kelulusan mata kuliah tugas akhir untuk
dapat menyelesaikan Program Sarjana Strata I Program Studi Desain Komunikasi Visual,
Fakultas Arsitektur dan Desain, Universitas Soegijapranata Semarang. Selama proses
pembuatan, penyusunan, serta perancangan buku ini, penulis banyak mendapatkan informasi dan
bantuan bimbingan dari berbagai pihak.
Dalam kesempatan ini, penulis sebagai penyusun mengucapkan banyak terima kasih kepada :
- Bapak Ign. Dono Sayoso, M.SR , selaku dosen koordinator mata kuliah proyek akhir DKV
ke-14
- Bapak Peter Ardhianto,S.Sn.,M.Sn, selaku dosen pembimbing sekaligus dosen wali selama
4 tahun ini yang telah membimbing dari awal hingga akhir dalam penyusunan tugas proyek
akhir ini.
- Kedua orang tua ortu dan keluarga penulis yang selalu memberikan support baik dukungan
material, waktu dan doa sehingga dapat menyelesaikan PADKV 14 dengan baik.
- Juga kepada banyak teman penulis yang tidak dapat disebutkan satu-persatu yang telah
mebantu memberikan ide dan petunjuk selama proses pengerjaan hingga mencapai final
project.
Sebagaimana layaknya manusia yang jauh dari kata sempurna, pembuatan dan penyusunan
buku konsep perancangan ini, tentu masih ada kekurangan dan kesalahan. Untuk itu, kritik dan
saran sangat di harapkan serta di butuhkan demi tercapainya kesempurnaan untuk keperluan
dikemudian hari. Demikianlah Buku Konsep Perancangan Desain tugas akhir ini disajikan, semoga
bermanfaat bagi kita semua.
Semarang, 15 Juni 2019
Penulis.
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DAFTAR ISI
HALAMAN JUDUL ....................................................................................................................... i
HALAMAN PENGESAHAN ........................................................................................................ ii
PERNYATAAN ORISINALITAS ................................................................................................ iv
ABSTRAK ...................................................................................................................................... v
ABSTRACT ................................................................................................................................... vi
KATA PENGANTAR .................................................................................................................. vii
DAFTAR ISI ................................................................................................................................ viii
DAFTAR GAMBAR ..................................................................................................................... xi
DAFTAR TABEL ......................................................................................................................... xii
BAB I .............................................................................................................................................. 1
PENDAHULUAN .......................................................................................................................... 1
1.1. Latar Belakang ............................................................................................................................... 1
1.2. Identifikasi Masalah ...................................................................................................................... 3
1.3. Rumusan Masalah ......................................................................................................................... 3
1.4. Batasan Masalah ............................................................................................................................ 4
1.4.1 Lingkup Pembahasan ............................................................................................................ 4
1.4.2 Lingkup Demografi ............................................................................................................... 4
1.5. Tujuan dan Manfaat ....................................................................................................................... 4
1.5.1 Tujuan ................................................................................................................................... 4
1.5.2 Manfaat ................................................................................................................................. 4
1.6. Metodologi Perancangan ............................................................................................................... 5
1.6.1 User Research ....................................................................................................................... 5
1.6.2 Insight ................................................................................................................................... 5
1.6.3 Background Research ........................................................................................................... 6
1.6.4 Initial Concept ...................................................................................................................... 7
1.7. Skema Perancangan ....................................................................................................................... 8
1.8. Tinjauan Pustaka ........................................................................................................................... 9
BAB II ........................................................................................................................................... 10
LANDASAN TEORI .................................................................................................................... 10
2.1 Teori Sindrom Pra Menstrual ...................................................................................................... 10
2.2 Teori Perkembangan Remaja....................................................................................................... 12
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2.3 Teori Desain Komunikasi Visual ................................................................................................ 13
2.4 Teori Media Komunikasi Visual ................................................................................................. 19
2.4.1 Teori Media ........................................................................................................................ 19
2.4.2 Teori Komunikasi Visual.................................................................................................... 20
2.5 Teori Komunikasi Media Massa.................................................................................................. 20
2.5.1 Definisi Komunikasi ........................................................................................................... 20
2.5.2 Teori Media Massa ............................................................................................................. 21
2.6 Teori UI ....................................................................................................................................... 22
2.6.1 Desain Interface Mobile ...................................................................................................... 22
2.6.2 Aplikasi Edukasi ................................................................................................................. 27
BAB III ......................................................................................................................................... 28
STRATEGI KOMUNIKASI ........................................................................................................ 28
3.1 Analisis data ................................................................................................................................ 28
3.1.1 Kuisioner online ................................................................................................................. 28
3.1.2 Interview ............................................................................................................................. 31
3.1.3 Studi Pustaka ...................................................................................................................... 32
3.2 Khalayak Sasaran ........................................................................................................................ 32
3.2.1 Target Audience .................................................................................................................. 32
3.2.2 Creative Brief ...................................................................................................................... 33
3.3 Strategi Penyampaian Pesan ........................................................................................................ 34
3.3.1 Tema perancangan .............................................................................................................. 34
3.3.2 Judul perancangan .............................................................................................................. 34
3.3.3 Positioning .......................................................................................................................... 35
3.3.4 USP ..................................................................................................................................... 35
3.3.5 Big idea ............................................................................................................................... 35
3.4 Strategi Media ............................................................................................................................. 36
3.4.1 Obyektifitas Media ............................................................................................................. 36
3.4.2 Pendekatan Media .............................................................................................................. 36
3.5 Strategi Visual ............................................................................................................................. 36
3.6 Strategi Anggaran ........................................................................................................................ 38
BAB IV ......................................................................................................................................... 39
STRATEGI KREATIF ................................................................................................................. 39
4.1 Konsep Verbal ............................................................................................................................. 39
4.1.1 Tone and manner ................................................................................................................ 39
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4.1.2 Bahasa ................................................................................................................................. 39
4.2 Konsep Visual ............................................................................................................................. 39
4.2.1 Konsep Logo ....................................................................................................................... 39
4.2.1.1 Logogram ................................................................................................................ 39
4.2.1.2 Logotype ................................................................................................................. 41
4.2.1.3 Warna ...................................................................................................................... 42
4.2.2 Konsep Ilustrasi................................................................................................................... 43
4.2.3 Visualisasi Desain .............................................................................................................. 45
4.2.3.1 User Interface .......................................................................................................... 45
4.2.3.2 Instagram ads .......................................................................................................... 51
4.2.3.3 Intagram feed .......................................................................................................... 52
4.2.3.4 Poster ....................................................................................................................... 53
4.2.3.5 Merchandise ............................................................................................................ 54
BAB V .......................................................................................................................................... 56
KESIMPULAN DAN SARAN..................................................................................................... 56
5.1 Kesimpulan .................................................................................................................................. 56
5.2 Saran ............................................................................................................................................ 56
Daftar Pustaka ............................................................................................................................... 57
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DAFTAR GAMBAR
Gambar 1. Klasifikasi jenis font menurut James Craig
Gambar 2. Prinsip dasar keseimbangan simetris dan asimetris
Gambar 3. Tabel kepadatan layar android
Gambar 4. Logo Hello Periods
Gambar 5. Logotype Hello Periods
Gambar 6. Colour Pallete
Gambar 7. Illustasi PMS icon
Gambar 8. Ilustrasi main character
Gambar 9. Desain User Interface
Gambar 10. Implementasi Instagram Ads
Gambar 11. Implementasi feeds instagram
Gambar 12. Implementasi poster
Gambar 13. Implementasi notebook
Gambar 14. Implementasi bantal
Gambar 15. Implementasi pouch
Gambar 16. Implementasi bolpoin
Gambar 17. Implementasi tumbler
Gambar 18. Implementasi neck pillow
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DAFTAR TABEL
Tabel 1. Perbandingan aturan spasi huruf UI
Tabel 2. Perbandingan ukuran huruf UI
Tabel 3. Data Kepemilikan smartphone
Tabel 4. Data Kepemilikan smartphone
Tabel 5. Data aktifitas media sosial
Tabel 6. Data pemilihan gaya desain
Tabel 7. Data pemilihan jenis font
Tabel 8. Data strategi anggaran