The Book ofIdeas

Marshely R. Pratiwi

Be the voicenot an echo

Curriculum Vitae

General Information

Name Date of Birth Religion Marital Status Address

: Marshely Rinda Pratiwi : Bandung, 15 March 1990 : Islam : Married : Kemang Kenanga CB 8, Kemang Pratama 5 Bekasi

Educational Background

1996 - 2002 2002 - 2005 2005 - 2008 2008 - 2013

: SD Negeri 2 Cimahi : SMP Negeri 1 Cimahi : SMA Negeri 2 Bandung : Institut Teknologi Nasional (ITENAS) Visual Communication Design

2007 2010

: Villa Merah Bandung : The British Institute

Working Experience

2012 2013 2015 2015

: Idea Imadji Digital - Jr. Art Director / internship : Anantara Interior & Furnishing - Graphic Designer : Dream Incubator Indonesia - Art Director / freelance : Dentsu Strat - Jr. Copy Writer

Hobby & Interest

Reading, watching movie, drawing, ancient Asia enthusiast

Skills

Language Computer Drawing Others

: Bahasa Indonesia / Oral, listening, writing English / Oral, listening, writing, grammar : Ms. Office Adobe Creative Suits : Free hand drawing Digital drawing Architectural drawing : Copywriting Brand Communication Communication Strategy Planning Time Management

PACKAGINGGood packaging design equals increased sales as a costumer's first point of contact with your product. Bellow is initiative project for UC1000 Lemon and Orange Water. Combined free hand illustration and digital drawing. The concept it self is presenting UC1000 as natural vitamin C water that you can drink everyday.

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Honey is a sister brand from Madu Perhutani, or as they like to be called "the premium version". The differences between Honey and Madu Perhutani is Honey produced from wild flower that only lived in the forest. We tried to communicate the premium and wild flower.

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This Chinese Year, Oriental8, the finest dining in town wants each consumer try their latest moon cake. With special and different packaging. More warm and natural, healthy and more historical. We created a mooncake pack from a cupboard box. Behind, there is a little description about the mooncake it self and Chinese belief.

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WEBSITE DESIGN

The design of a website is important because it affects how quickly visitors can find what they are looking for. In this project we tried to communicate the quality clothing and fashion accessories entirely in the Singapore by combining the finest eco-friendly materials with innovative technology. Their pledge is to make sustainable fashion and textile developments the mainstream production method with valuable environmental, social and economic impacts.

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BRAND IDENTITYBrand identity is the total proposal/promise that an organization makes to consumers. The brand can be perceived as a product, a personality, a set of values, and a position it occupies in consumer’s mind. Summerbird BnB is a nature styled hotel for all. The brand wants the consumers to believed that this hotel is only a step away from living in actual forest.

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Client : Summerbird Bed and Breakfast, Bandung

INFOGRAPHIC

An infographic is a representation of information in a graphic format designed to make the data easily understandable at a glance. In the world of architectural and site building, infographic hold an important role as the team need to pay really carefully of what they must wear or not to wear. The informations need to be delivered the simplest way so that won't be any misunderstanding about it.

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Client : Anantara Interior

Brand activation, sometimes called brand engagement which focuses on building a longer term emotional connection between the brand and the customer. On thics project, we're increasing connection between brand and costumers by inviting them to an activation that has been set using social media.

DIGITAL ACTIVATION

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Client : Dream Incubator Indonesia x Monipla

For magazine, good layout have an important role to make sure the message / news delivered to readers / consumers. The concept of this layout is putting the picture of the food stands out and creating stopping power.

LAYOUT

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RE DESIGN LOGO

Total Buah is a trusted fruits and veggies modern market. Therefore, the logo of the store not quite communiate their message, even not inviting new consumers at all. Redesigning Total Buah logo, adding youth but stil bold to established Total as fruits and veggies specialist that has been running the bussiness until today.

POSTER

Poster to communiate the message of the school. People has been mistaken labeled CASS as a singing course for seriosa. The fact is, CASS is singing course for all genres of music.

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Client : Total Buah Segar

Client : Christopher Abimayu Singing School

It's hard for people to understand that not all digital art is a simple manipulation of an already existing image. It's a technic. Simply put, drawing by way of computer instead of paper, expands creative freedom by allowing you to easily do things you cannot do on paper. For example, the graphics tablet allows you to both apply and revise your layers without the risk of tearing, smudging, or ruining your paper.

DIGITAL DRAWING

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Freehand drawing comes with a lot of practice, patience and good observation skills. Character design is always a lot of fun and its uses are extremely diverse, almost every area of design can benefit from it. Characters are something we learn to love since we are children. Characters are wild, unpredictable and unrealistic but still a new things that human like to discover.

CHARACTER DESIGN - FREE HAND DRAWING

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PATTERN - MIXED MEDIA

Flowers has always been one of the best image to draw. The curve and its color harmony inspire me. Sample works of my mixed media Flowers Pattern drawing.

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QUOTES - MIXED MEDIA DRAWING / COPYWRITING