8/17/2019 Materi Kuliah Manajemen Strategik

1/2

STRATEGIC MANAGEMENT & BUSINESS POLICY

13TH EDITIONBy : THOMAS L. WHEELEN dan J. DAVID HUNGER 

Brief Contents 

PART ONE  Introduction to Strategic Management and Business Policy 49

Chapter 1 Basic Concepts of Strategic Management   50

Chapter 2 Corporate Governance   90

Chapter 3 Social Responsibility and Ethics in Strategic Management   118

PART TWO  Scanning the Environment 141Chapter 4 Environmental Scanning and Industry Analysis   142

Chapter 5 Internal Scanning : Organizational Analysis  184

PART THREE  Strategy Formulation 221

Chapter 6 Strategy Formulation : Situation Analysis and Business Strategy  222

Chapter 7 Strategy Formulation : Corporate Strategy  252

Chapter 8 Strategy Formulation : Functional Strategy and Strategic Choice  284

PART FOUR  Strategy Implementation and Control 317

Chapter 9 Strategy Implementation : Organizing for Action  318

Chapter 10 Strategy Implementation : Staffing and Directing  348

Chapter 11 Evaluation and Control  376

8/17/2019 Materi Kuliah Manajemen Strategik

2/2