Lampiran 1 Kuesioner - Unika Repositoryrepository.unika.ac.id/11790/8/11.30.0184 Sharon Eveline...

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Lampiran 1 Kuesioner

KUESIONER

Selamat Pagi / Siang

Kami, Mahasiswa Unika Soegijapranata Semarang sedang melakukan penelitian dalam penyusunan skripsi

Pemasaran dengan Judul “Pengaruh Produk (Product), Harga (Price), Tempat (Place), Promosi

(Promotion) Terhadap Keputusan Pembelian Sepatu Konsumen Perempuan”. Informasi dan data yang

anda isi digunakan oleh peneliti sebagai penyusunan skripsi Pemasaran. Untuk itu, diharapkan saudara

bersedia meluangkan waktu untuk mengisi daftar pernyataan dari kuesioner. Terimakasih.

I. IDENTITAS RESPONDEN

Nama : Usia :

Anggaran khusus untuk membeli sepatu : >Rp.150.000,- / < Rp150.000,-

Berapa kali Berkunjung dan membeli sepatu di Payless shoesource :

Berapa Sepatu Payless Shoesource yang dimiliki:

II. PETUNJUK PENGISIAN

Dimohon berkenan memberikan tanda centang ( √ ) pada kolom pernyataan berikut sesuai dengan keadaan

yang dirasakan selama ini, dengan ketentuan:

STS : Sangat Tidak Setuju N : Netral SS : Sangat Setuju

TS : Tidak Setuju S : Setuju

Pernyataan yang berkaitan dengan :

Produk (Product) (X1)

No Pernyataan STS TS N S SS

1 Saya membeli Sepatu di Payless Shoesource Java Supermall

Semarang karena menyediakan berbagai macam jenis sepatu

perempuan yang lengkap.


Semarang karena model sepatu selalu terkini atau baru.


Semarang karena memiliki variasi ukuran yang lengkap.


Semarang karena desai sepatu yang bervariasi.


Harga (Price) ( X2 )



Semarang karena menyediakan pilihan sepatu dengan

berbagai harga.


Semarang karena harga sepatu sesuai dengan kualitas

produk yang disediakan.

61


Semarang karena Payless shoesource sering mengadakan

potongan harga dari biasanya.


Semarang karena harganya cukup bersaing dengan toko

sepatu sejenis.


Tempat (Place) (X3)



Semarang karena akses menuju lokasi Payless Shoesource

sangat mudah.


Semarang karena berada di Java Supermall yang banyak dilalu

alat transportasi.


Semarang karena lokasi toko yang strategis.


Semarang karena suasana desain toko yang menarik untuk

berbelanja.


Promosi (Promotion) (X4)



Semarang karena promosi poster yaitu buy one get one free.


Semarang karena promosi poster yang menampilkan sampel

sepatu di sekitar toko.

3 Saya membeli Flatshoes di Payless Shoesource Java SuperMall

Semarang karena poster diskon yang besar di kaca toko.

4 Saya membeli Sepatu di Payless Shoesource Java SuperMall

Semarang karena melihat promosi produk Payless Shoesource

di media sosial seperti Instagram atau Facebook


Keputusan pembelian ( Y )



Semarang karena keragaman tawaran produk.


Semarang karena kebijakan harga yang menarik.


Semarang karena kemudahan mendatangi lokasi toko.


Semarang karena informasi dalam promosi selalu tepat / benar.

TERIMAKASIH ATAS PARTISIPASI ANDA DALAM MENGISI KUESIONER INI

62

Lampiran 2

PRODUK (Product) X1

No resp Jenis produk Pembaruan produk Kelengkapan Ukuran Variasi desai Jumlah Skor

1 3 2 4 2 11

2 2 2 3 3 10

3 4 4 4 4 16

4 4 3 3 3 13

5 3 3 3 3 12

6 4 4 4 4 16

7 5 5 5 5 20

8 4 4 4 4 16

9 3 3 3 3 12

10 4 4 4 3 15

11 3 3 3 3 12

12 4 4 4 3 15

13 2 2 2 2 8

14 2 2 2 2 8

15 5 5 5 5 20

16 3 3 3 3 12

17 3 3 3 4 13

18 4 4 4 4 16

19 3 4 4 3 14

20 4 3 4 5 16

21 4 4 3 3 14

22 3 4 4 4 15

23 3 4 4 3 14

24 4 4 4 4 16

25 4 4 4 4 16

26 4 4 4 4 16

27 4 4 4 4 16

28 4 4 4 4 16

29 4 4 4 4 16

30 4 5 5 3 17

31 3 4 5 5 17

32 4 4 5 3 16

33 5 5 5 5 20

34 3 3 4 5 15

35 3 3 4 2 12

63

36 4 4 5 5 18

37 2 2 3 2 9

38 3 3 3 5 14

39 4 4 5 5 18

40 2 2 4 4 12

41 5 3 3 5 16

42 3 3 4 3 13

43 5 5 4 4 18

44 3 4 4 3 14

45 4 4 3 5 16

46 3 3 3 3 12

47 4 5 3 4 16

48 4 5 3 5 17

49 3 3 3 4 13

50 4 5 4 5 18

HARGA (Price) X2

No resp Variasi harga Kualitas produk Potongan Harga Daya Saing harga Jumlah Skor

1 5 4 3 4 16

2 3 2 3 3 11

3 4 4 4 4 16

4 4 3 4 4 15

5 3 4 4 4 15

6 4 4 4 4 16

7 4 4 4 4 16

8 4 4 4 4 16

9 4 4 3 3 14

10 3 4 3 4 14

11 4 4 4 5 17

12 4 4 4 4 16

13 3 3 3 2 11

14 3 2 3 2 10

15 5 5 5 5 20

16 3 3 3 3 12

17 4 4 4 4 16

18 3 4 3 4 14

19 4 4 3 4 15

20 4 4 5 4 17

21 3 3 4 4 14

64

22 3 4 4 4 15

23 4 3 4 4 15

24 3 4 4 4 15

25 4 4 4 4 16

26 3 3 4 4 14

27 3 3 4 4 14

28 3 4 3 4 14

29 3 4 4 4 15

30 5 4 3 4 16

31 5 5 5 4 19

32 4 4 4 5 17

33 4 4 4 4 16

34 4 4 4 5 17

35 3 3 2 2 10

36 5 5 5 4 19

37 2 3 3 3 11

38 4 5 4 4 17

39 5 5 4 5 19

40 2 2 2 4 10

41 3 3 5 5 16

42 4 5 5 4 18

43 5 5 5 4 19

44 3 4 3 4 14

45 5 5 4 4 18

46 3 3 4 4 14

47 3 4 4 4 15

48 4 4 4 4 16

49 3 3 3 3 12

50 5 4 5 5 19

TEMPAT (Place) X3

No resp Letak Strategis Transportasi Akses Ke toko Suasana desain toko Jumlah skor

1 3 3 4 2 12

2 4 2 3 4 13

3 4 4 4 4 16

4 4 4 4 4 16

5 4 4 4 4 16

6 4 4 4 4 16

65

7 4 5 4 5 18

8 4 4 4 4 16

9 3 3 3 4 13

10 4 4 4 4 16

11 3 4 4 3 14

12 4 4 4 4 16

13 4 4 3 4 15

14 3 3 3 3 12

15 5 5 5 5 20

16 3 3 3 3 12

17 4 5 4 5 18

18 5 5 5 4 19

19 3 4 4 4 15

20 5 4 4 5 18

21 3 3 4 3 13

22 4 4 4 4 16

23 4 2 3 2 11

24 3 4 4 4 15

25 4 4 4 4 16

26 4 4 4 4 16

27 4 4 4 4 16

28 3 3 3 3 12

29 4 3 2 2 11

30 4 3 4 4 15

31 5 4 5 5 19

32 3 3 4 5 15

33 5 5 5 5 20

34 5 4 3 5 17

35 4 4 3 3 14

36 4 4 5 5 18

37 4 4 4 4 16

38 3 3 4 5 15

39 4 5 5 5 19

40 4 4 4 4 16

41 5 5 5 3 18

66

42 4 4 3 5 16

43 5 5 4 4 18

44 3 4 4 4 15

45 5 5 4 4 18

46 4 4 4 4 16

47 4 5 5 4 18

48 3 3 3 3 12

49 4 5 3 3 15

50 3 3 3 3 12

PROMOSI (Promotion) X4

No resp Buy one get one free Poster sampel produk Poster Diskon Media sosial Jumlah Skor

1 3 4 4 3 14

2 2 2 3 3 10

3 4 4 4 4 16

4 4 4 4 4 16

5 4 3 4 4 15

6 4 4 4 4 16

7 4 4 4 4 16

8 4 4 4 4 16

9 3 4 3 3 13

10 3 4 4 4 15

11 3 3 4 4 14

12 3 4 3 4 14

13 2 2 3 3 10

14 2 2 2 2 8

15 4 4 4 4 16

16 3 3 3 3 12

17 4 3 3 3 13

18 4 3 4 4 15

19 4 4 4 3 15

20 3 4 5 4 16

21 3 4 4 4 15

22 4 4 4 4 16

23 4 4 4 3 15

24 4 4 4 4 16

25 3 3 3 3 12

67

26 4 4 4 4 16

27 4 4 4 4 16

28 4 4 4 4 16

29 2 3 4 3 12

30 4 4 3 4 15

31 5 5 4 5 19

32 4 4 5 4 17

33 4 4 4 4 16

34 2 3 4 3 12

35 3 3 4 4 14

36 5 5 5 4 19

37 2 2 3 2 9

38 5 5 5 5 20

39 4 5 5 4 18

40 2 2 2 2 8

41 3 3 5 5 16

42 3 4 3 4 14

43 3 4 5 3 15

44 3 4 4 4 15

45 3 3 3 4 13

46 4 4 4 4 16

47 3 4 5 4 16

48 3 3 3 3 12

49 4 4 4 4 16

50 2 3 3 3 11

KEPUTUSAN PEMBELIAN (Y)

No

resp

Keanekaragaman

Produk

Kebijakan

Harga

Kemudahaan akses ke

lokasi

Ke Tepatan

promosi

Jumlah

skor

1 2 3 4 4 13

2 2 3 4 4 13

3 4 4 4 4 16

4 4 4 4 4 16

5 4 4 4 4 16

6 4 4 4 4 16

7 4 3 3 3 13

8 4 4 3 3 14

9 3 3 3 4 13

10 4 4 4 4 16

68

11 3 3 3 4 13

12 3 3 2 3 11

13 3 2 3 2 10

14 2 3 3 3 11

15 5 5 5 5 20

16 3 3 3 3 12

17 4 3 4 5 16

18 3 4 3 4 14

19 4 3 4 4 15

20 3 4 4 5 16

21 3 3 4 4 14

22 4 4 4 4 16

23 4 4 4 4 16

24 4 4 4 4 16

25 4 4 4 4 16

26 4 4 4 4 16

27 4 5 4 4 17

28 4 4 4 4 16

29 3 3 4 4 14

30 5 4 4 5 18

31 5 4 5 4 18

32 4 5 4 5 18

33 4 4 4 4 16

34 3 4 4 4 15

35 3 2 2 2 9

36 4 4 5 5 18

37 3 3 3 3 12

38 3 3 3 3 12

39 4 5 4 5 18

40 4 2 2 2 10

41 3 5 5 5 18

42 3 4 4 5 16

43 4 5 4 4 17

44 4 4 4 4 16

45 4 5 5 5 19

46 4 4 4 4 16

47 2 3 3 4 12

48 3 3 3 3 12

49 4 4 4 4 16

50 4 5 5 4 18

69

Lampiran 3 Pengolahan Data

LAMPIRAN PENGOLAHAN DATA

Descriptive

Descriptive Statistics

N Minimum Maximum Mean Std. Deviation

Usia Responden 50 20.00 33.00 24.6800 3.78741

Berkunjung dan Membeli

Sepatu 50 2.00 7.00 3.3000 1.32865

Jumlah Sepatu yang dimiliki 50 1.00 5.00 1.9600 1.08722

Valid N (listwise) 50

FrequencyStatistics

Statistics

Usia Responden

Anggaran

khusus untuk

membeli sepatu

Berkunjung dan

Membeli Sepatu

Jumlah Sepatu

yang dimiliki

N Valid 50 50 50 50

Missing 0 0 0 0

Mean 24.6800 3.3000 1.9600

Median 24.0000 3.0000 2.0000

Mode 22.00 2.00 1.00

Minimum 20.00 2.00 1.00

Maximum 33.00 7.00 5.00

70

Frequency Table

Usia Responden

Frequency Percent Valid Percent

Cumulative

Percent

Valid 20 5 10.0 10.0 10.0

21 5 10.0 10.0 20.0

22 10 20.0 20.0 40.0

23 4 8.0 8.0 48.0

24 4 8.0 8.0 56.0

25 6 12.0 12.0 68.0

26 2 4.0 4.0 72.0

27 3 6.0 6.0 78.0

28 1 2.0 2.0 80.0

30 4 8.0 8.0 88.0

31 3 6.0 6.0 94.0

32 2 4.0 4.0 98.0

33 1 2.0 2.0 100.0

Total 50 100.0 100.0

Anggaran khusus untuk membeli sepatu


Cumulative

Percent

Valid < Rp.150.000,- 5 10.0 10.0 10.0

> Rp.150.000,- 45 90.0 90.0 100.0

Total 50 100.0 100.0

71

Berkunjung dan Membeli Sepatu


Cumulative

Percent

Valid 2 18 36.0 36.0 36.0

3 13 26.0 26.0 62.0

4 10 20.0 20.0 82.0

5 5 10.0 10.0 92.0

6 3 6.0 6.0 98.0

7 1 2.0 2.0 100.0

Total 50 100.0 100.0

Jumlah Sepatu yang dimiliki


Cumulative

Percent

Valid 1 21 42.0 42.0 42.0

2 17 34.0 34.0 76.0

3 7 14.0 14.0 90.0

4 3 6.0 6.0 96.0

5 2 4.0 4.0 100.0

Total 50 100.0 100.0

Uji Validitas

Correlations

Correlations

Jenis

Produk

Pembaruan

Produk

Kelengkapan

Ukuran

Variasi

Desain

Jml Skor

Produk

Jenis Produk Pearson Correlation 1 .786** .512

** .580

** .874

**

Sig. (2-tailed)

.000 .000 .000 .000

N 50 50 50 50 50

Pembaruan

Produk

Pearson Correlation .786** 1 .580

** .526

** .880

**

Sig. (2-tailed) .000

.000 .000 .000

N 50 50 50 50 50

72

Kelengkapan

Ukuran

Pearson Correlation .512** .580

** 1 .408

** .743

**

Sig. (2-tailed) .000 .000

.003 .000

N 50 50 50 50 50

Variasi Desain Pearson Correlation .580** .526

** .408

** 1 .785

**

Sig. (2-tailed) .000 .000 .003

.000

N 50 50 50 50 50

Jml Skor Produk Pearson Correlation .874** .880

** .743

** .785

** 1

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

**. Correlation is significant at the 0.01 level (2-

tailed).

Correlations

Variasi

Harga

Kualitas

Produk

Potongan

Harga

Daya Saing

Harga

Jml Skor

Harga

Variasi Harga Pearson

Correlation 1 .705

** .530

** .425

** .830

**

Sig. (2-tailed)

.000 .000 .002 .000

N 50 50 50 50 50

Kualitas Produk Pearson

Correlation .705

** 1 .552

** .495

** .852

**

Sig. (2-tailed) .000

.000 .000 .000

N 50 50 50 50 50

Potongan Harga Pearson

Correlation .530

** .552

** 1 .590

** .817

**

Sig. (2-tailed) .000 .000

.000 .000

N 50 50 50 50 50

Daya Saing

Harga

Pearson

Correlation .425

** .495

** .590

** 1 .755

**

Sig. (2-tailed) .002 .000 .000

.000

N 50 50 50 50 50

Jml Skor Harga Pearson

Correlation .830

** .852

** .817

** .755

** 1

73

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

**. Correlation is significant at the 0.01 level (2-

tailed).

Correlations

Buy One get

one Free

Poster

sample

produk

Poster

Diskon Media Sosial

Jml Skor

Promosi

Buy One get one

Free

Pearson

Correlation 1 .773

** .511

** .669

** .869

**

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

Correlations

Letak Strategis Transportasi Akses Ketoko

Suasana

Desain Toko

Jml Skor

Lokasi

Letak Strategis Pearson Correlation 1 .592** .400

** .385

** .740

**

Sig. (2-tailed) .000 .004 .006 .000

N 50 50 50 50 50

Transportasi Pearson Correlation .592** 1 .602

** .456

** .844

**

Sig. (2-tailed) .000 .000 .001 .000

N 50 50 50 50 50

Akses Ketoko Pearson Correlation .400** .602

** 1 .508

** .792

**

Sig. (2-tailed) .004 .000 .000 .000

N 50 50 50 50 50

Suasana Desain

Toko

Pearson Correlation .385** .456

** .508

** 1 .766

**

Sig. (2-tailed) .006 .001 .000 .000

N 50 50 50 50 50

Jml Skor Lokasi Pearson Correlation .740** .844

** .792

** .766

** 1

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

**. Correlation is significant at the 0.01 level (2-tailed).

74

Poster sample

produk

Pearson

Correlation .773

** 1 .651

** .667

** .904

**

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

Poster Diskon Pearson

Correlation .511

** .651

** 1 .632

** .807

**

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

Media Sosial Pearson

Correlation .669

** .667

** .632

** 1 .854

**

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

Jml Skor Promosi Pearson

Correlation .869

** .904

** .807

** .854

** 1

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50


Correlations

Keanekarag

aman

Produk

Kebijakan

Harga

Kemudahan

akses

kelokasi

Ketempat

promosi

Jml Skor

Keputusan

Pembelian

Keanekaragaman

Produk

Pearson

Correlation 1 .522

** .449

** .298

* .676

**

Sig. (2-tailed) .000 .001 .035 .000

N 50 50 50 50 50

Kebijakan Harga Pearson

Correlation .522

** 1 .734

** .709

** .900

**

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50

Kemudahan akses

kelokasi

Pearson

Correlation .449

** .734

** 1 .777

** .893

**

Sig. (2-tailed) .001 .000 .000 .000

N 50 50 50 50 50

75

Ketempat promosi Pearson

Correlation .298

* .709

** .777

** 1 .845

**

Sig. (2-tailed) .035 .000 .000 .000

N 50 50 50 50 50

Jml Skor Keputusan

Pembelian

Pearson

Correlation .676

** .900

** .893

** .845

** 1

Sig. (2-tailed) .000 .000 .000 .000

N 50 50 50 50 50


*. Correlation is significant at the 0.05 level (2-tailed).

Uji Reliabilitas

Reliability

Scale: ALL VARIABLES(PRODUCT)

Case Processing Summary

N %

Cases Valid 50 100.0

Excludeda 0 .0

Total 50 100.0

a. Listwise deletion based on all variables in the

procedure.

Reliability Statistics

Cronbach's

Alpha N of Items

.835 4

76

Item Statistics

Mean Std. Deviation N

Jenis Produk 3.5600 .81215 50

Pembaruan Produk 3.6400 .89807 50

Kelengkapan Ukuran 3.7600 .77090 50

Variasi Desain 3.7400 .96489 50

Item-Total Statistics

Scale Mean if

Item Deleted

Scale

Variance if

Item Deleted

Corrected

Item-Total

Correlation

Squared

Multiple

Correlation

Cronbach's

Alpha if Item

Deleted

Jenis Produk 11.1400 4.653 .770 .658 .748

Pembaruan Produk 11.0600 4.343 .764 .663 .745

Kelengkapan Ukuran 10.9400 5.364 .575 .354 .830

Variasi Desain 10.9600 4.651 .583 .359 .836

Scale Statistics

Mean Variance Std. Deviation N of Items

14.7000 8.010 2.83023 4

Scale: ALL VARIABLES(PRICE)


N %


Excludeda 0 .0

Total 50 100.0


procedure.

77


Cronbach's

Alpha N of Items

.830 4

Item Statistics


Variasi Harga 3.7000 .81441 50

Kualitas Produk 3.8000 .78246 50

Potongan Harga 3.8000 .75593 50

Daya Saing Harga 3.9200 .69517 50


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Squared

Multiple

Correlation

Cronbach's

Alpha if Item

Deleted

Variasi Harga 11.5200 3.479 .669 .525 .781

Kualitas Produk 11.4200 3.473 .717 .558 .758

Potongan Harga 11.4200 3.677 .665 .462 .783

Daya Saing Harga 11.3000 4.051 .586 .390 .816

Scale Statistics


15.2200 6.175 2.48498 4

78

Scale: ALL VARIABLES (PLACE)


N %

Cases Valid 49 98.0

Excludeda 1 2.0

Total 50 100.0


procedure.


Cronbach's

Alpha N of Items

.792 4

Item Statistics


Letak Strategis 3.9184 .67196 49

Transportasi 3.9184 .78626 49

Akses Ketoko 3.8571 .70711 49

Suasana Desain Toko 3.9592 .78949 49


Scale Mean if

Item Deleted

Scale Variance

if Item Deleted

Corrected Item-

Total

Correlation

Squared

Multiple

Correlation

Cronbach's

Alpha if Item

Deleted

Letak Strategis 11.7347 3.574 .540 .348 .769

Transportasi 11.7347 2.949 .678 .509 .699

Akses Ketoko 11.7959 3.207 .667 .479 .708

Suasana Desain Toko 11.6939 3.259 .532 .323 .777

Scale Statistics


15.6531 5.398 2.32335 4

79

Scale: ALL VARIABLES (PROMOTION)


N %


Excludeda 0 .0

Total 50 100.0


procedure.


Cronbach's

Alpha N of Items

.880 4

Item Statistics


Buy One Get One Free 3.4000 .83299 50

Poster Sampel Produk 3.6200 .77959 50

Poster Diskon 3.8200 .74751 50

Media Sosial 3.6600 .68839 50


Scale Mean if

Item Deleted

Scale

Variance if

Item Deleted

Corrected

Item-Total

Correlation

Squared

Multiple

Correlation

Cronbach's

Alpha if Item

Deleted

Buy One Get One

Free 11.1000 3.765 .745 .644 .847

Poster Sampel

Produk 10.8800 3.781 .817 .692 .815

Poster Diskon 10.6800 4.263 .663 .500 .875

Media Sosial 10.8400 4.260 .751 .569 .845

80

Scale Statistics


14.5000 6.867 2.62056 4

Scale: ALL VARIABLES (KEPUTUSAN PEMBELIAN)


N %


Excludeda 0 .0

Total 50 100.0


procedure.


Cronbach's

Alpha N of Items

.849 4

Item Statistics


Keanekaragaman Produk 3.5800 .73095 50

Kebijakan Harga 3.7200 .80913 50

Kemudahan Akses Ke lokasi 3.7600 .74396 50

Ke Tempat Promosi 3.9200 .77828 50

81


Scale Mean if

Item Deleted

Scale

Variance if

Item Deleted

Corrected

Item-Total

Correlation

Squared

Multiple

Correlation

Cronbach's

Alpha if Item

Deleted

Keanekaragaman Produk 11.4000 4.490 .466 .315 .894

Kebijakan Harga 11.2600 3.421 .800 .643 .757

Kemudahan Akses Ke

lokasi 11.2200 3.644 .800 .685 .761

Ke Tempat Promosi 11.0600 3.731 .709 .662 .799

Scale Statistics


14.9800 6.469 2.54342 4

Regression

Variables Entered/Removedb

Model

Variables

Entered

Variables

Removed Method

1 Promosi, Lokasi,

Harga, Produka

. Enter

a. All requested variables entered.

b. Dependent Variable: Keputusan Pembelian

Model Summary

Model R R Square

Adjusted R

Square

Std. Error of the

Estimate

1 .714a .510 .467 1.85722

a. Predictors: (Constant), Promosi, Lokasi, Harga, Produk

82

ANOVAb

Model Sum of Squares df Mean Square F Sig.

1 Regression 161.763 4 40.441 11.724 .000a

Residual 155.217 45 3.449

Total 316.980 49

a. Predictors: (Constant), Promosi, Lokasi, Harga, Produk

b. Dependent Variable: Keputusan Pembelian

CoefficientsRegresi

Model

Unstandardized

Coefficients

Standardized

Coefficients

t Sig. B Std. Error Beta

1 (Constant) 2.547 2.065 1.234 .224

Produk(Product) X1 .146 .144 .162 1.011 .317

Harga(Price) X2 .471 .158 .461 2.976 .005

Lokasi(Place) X3 .078 .132 .072 .593 .556

Promosi(Promotion) X4 .131 .130 .135 1.013 .317

a. Dependent Variable: Keputusan Pembelian

Lampiran 1 Kuesioner - Unika Repositoryrepository.unika.ac.id/11790/8/11.30.0184 Sharon Eveline...

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