2008-2015

Portfolio Copyright © All Rights Reserved by Jeong eun Heo

JEONG EUN HEO

Köln InternationalSchool of Design

KISD

MSc Integrated Product DesignBrunel University

London

BA(hons) Industrial Design(Major)Business Management(Minor)

BA Integrated Design

Hanyang UniversitySouth Korea

Mainly Studied PSS(Product Service System)Key modules: Strategic Design Management & Research,

Sustainable Design, Human Factors in Design,Design Innovation Futures

Mainly focused on Product design & Business Management,broadly experiencing Industrial Design

Environment design, Transportation design,Graphic design, etc.

Studied Service DesignExchange Student

Köln International School of DesignCologne, Germany

UK GermanyUSA FinlandEDUCATION

Sep 2014 - Sep 2014

Nov 2014 - Present

Freelance Graphic Designer

Product/ UX Designer

Sep 2013 - Dec 2013 UX Designer(Intern)

April 2013 - June 2013 New Home Wiring Solutions

Dec 2012 - Mar 2013 Wandular

Nov 2012 - May 2013 Coca-cola’s Brand identity

Mar 2012 - July 2012 New Media System Interfaces for the Future Driving Experience

Mar 2012 - May 2012 “Driving-it-day” Classic Car Exhibition

Aug 2008 - May 2010 Industrial Designer (Founding member)

• Researching and building Project proposals to enhance company’s brand identity.

• Researching and building Project proposals to enhance company’s brand identity.

• Mobile Application Design, Dashboard Design, UI Design, etc.

• Project in Brunel University

• Project in Brunel University

• Project in Brunel University

• Project in Köln International School of Design

• Project in Köln International School of Design

Germany China Korea

• Generated a new platform for the development of a new generation of neo-diginet devices.

• Created Brand identity in graphics and product foams though performance in sketching,

CAD modeling, 2D/3D renderings, prototype building.

EXPERIENCE

INDUSTRIAL DESIGNER

2007-2011

and....

2012-2015

Product & Service Design

NOT ONLY PHYSICAL DESIGN

PRODUCT

USER EXPERIENCE

SESSION

IMAGE

SETTING

SERVICE

WANDULAR

MOSS HUMIDIFIER

HYBRID LIGHTING

COMMUNICATION SURFACE ON FRIDGE

PRODUCTDESIGN

The core is a lifetime bond.A small item that you carry with you,holding your memories and your experiences.

Core

WANDULARMake our constantly changing technology more sustainable

Sony + Brunel University, 2013Featured at: Made in Brunel, London Design Museum

Challenging on “throw-away” societywith the issue of technology obsolescence,Wandular is an innovative sustainable systemto produce emotionally durable, lasting products.

to keep your childhood memory to communicate everywhere to check all information everywhere to make your data

Toy Wand Wear View

emotionaldurability

mobile life

ages

fashion

technologicalobsolescence

upgradability

modularitymultiplicity

cloudcomputing

variousskins

Emotional durability: People who feel emotionally connected with products tend to keep them longer.

Sustainable goals: Technology meets sustainability.

Adaptive technology: Modularity, upgradability and various skins respond to the demands of the modern life.

Unites cores together as a familyFamily Nestshares data between cores

Cooperation with: Featured at:

https://www.youtube.com/watch?v=BTY_HP5YQOA http://designmuseum.org/exhibitions/2013/the-future-is-here

LIFETIME DEVELOPMENT

CORE

MOSS HUMIDIFIERThese are natural moss and an electric humidifier of artifact rolled into one.

Cooperation with:

The electric part of the humidifier plays a role to water the moss,while when it is tuned off, moss functions as natural humidifier.

This is a hybrid humidifier combined mutually between natural object and a artifact.

Royal College of Art, 2014Featured at: RCA Exhibition

Grind Moss Apply Moss to different materials

1. 2. 3.Raise Moss

4. 5. 6.Apply Raised Moss to the product Design and build Humidifier Assemble parts

SensorLighting

Mike

Speaker

Telephone

Listen to Music

Fall Asleep to a Tullaby

Mood Lighting

Dancing Lighting through MusicFun Funtion

GUI

Alarm clock

ExtendFunction

This product seemingly simple as the lighting is actually a new platform with infinite usability – includes Bluetooth, sensor, lighting, speaker, and mike hardware.As connecting the built –in Bluetooth with your smart-phone software,users themselves can convert the usability.

Hanyang University, 2007Featured at: Hanyang graduation exhibition, BMH

HYBRID LIGHTING

EXTEND FUNCTIONVIA APP

SPEAKER & MIKE LISTEN TO MUSIC ALARMING

A PEN

AN ERASER SUCTION CUPS

COMMUNICATION SURFACE ON FRIDGE

Brunel University, 2012Cooperation with Husky

Husky company had a minimum budget for their new fridge, but want to have an innovative one. From this situation, I suggested partnership with JosephJoseph with minor redevelop-ment of ordinal design. Their original design has a window on door, so I utilize that as a board that can write something to organize their nutrition. In addition, JosephJoselph company can make the box which fits with the fridge. Therefore, there will be new brand image of Husky.

STORAGE

FUGOO PLATFORM

PRODUCTSERVICE

HOME WIRE YOUR WAY

FUGOO INTERFACE

MY SMART BUTLER

Synchro is a new scuba diving regulator which can prevent a diver’s death; designed based on the analysis of individuals breathing patterns.

This project is about how to efficiently understand the breathing patterns ofa diver and so minimize potential risk of death.

SYNCHROThe new generation of scuba equipment.

Awarded from Core77, Consumer products, 03.06.2015Credit shared with Hankak Lee, Seongmi Kang

Every diver fills out his or her daily diving summary in a logbook after finishing a dive. It is similar to a kind of diver’s diary. They write down quite specific information such dive start and finish times, temperature, maximum depth, and air consumption etc. You can immidiatley check out your diving log via Synchro application and share with your friends.

INSTANT CHECK YOUR DIVING LOGRecord your diving log and share your jurney

Synchro analyses divers breathing rhythm and calculates his/her breathing patterns. After analysing their own breathing patterns, the device starts to compare between standard and current breathing and let them know when it detects potential danger. (There is a reference film I submitted)

STEP 1. ANALYSING BREATHING PATTERN

ONE BREATHE IN & OUT

Alart - Unusual breathing

Fast breathing

Normal breathing

Slow breathing

Time

ACCESS OFFICIAL DASHBOARD AT HOMEManaging your diving specific data & Software maintenance

Synchro’s offiial website can provide more specific information about your divng. Also, you can get useful adivce from diving experts from diverse routes through online. Lastest firmware of this device is easily updated through the official website.

!

!

STEP 2. BREATHING GUIDE STEP 3. ALERTBased on average breathing rate from the first setup, Synchro shows correct breathing pattern when you breath irregularly.

Synchro shows your current breathing rhythm interpreted through circle lights on its surface, and send alert signal to your buddy diver when you still have unstable breathe after 10 seconds after the breathing guide started.

You

Your buddy

You

GUIDE YOUR CORRECTBREATHING RHYTHM

Blue lights onbreathe in

Yellow lights onbreathe out

STEP 4. SYNCHRONISINGWhen in an emergency situation, your buddy can press the synchro-nising button to balance your breathing rhythm with our buddy’s breathing pattern, so your buddy can help supply air to you in remote area.

You

Your buddy

OVERLAP BREATHINGWhen breathing in / out

1s 2s 3s

Your regulator

YOUR CURRENT BREATHING IS INDICATED ON SURFACE

Breathein/out

Your buddy’s regulator Your regulator

SERVICE FROM WEB

HOME WIRE YOUR WAYAn integrated system of product and service for the home ethernet cable installation.Extend business with a new brand to effectively deliver premium value to customers.

Link to see detail - http://�yjeongeun.tistory.com/524

British Telecom Innovation Challenge 2013Result : A winner

Featured at : Made in Brunel

DIY TOOLKIT

SURFACEDECORATION

FLATWIREINSTALLATION

TERMINATIONINSTALLATIONOF MODEM

BT RIBBON MAKER

Internet of Things

2008. 08.- 2010. 08Co-founder working with Microsoft, Via, and Foxconn.

Featured at : CES show, Computex in 2009

HOME APPLIANCECOMPUTERIZED

CPU BlOCK

99$

FUGOO PLATFORMA new platform for the development of a new generation of neo-diginet devices

Household appliances and devices are also about to get connected to the outside world through cyberspace.Incorporated a consumer-friendly user interface into the platform.

FUGOO-READY PRODUCTS & FUGOO ACCESSORIESA new generation of internet-connected household appliances and devices, coined Connector to Fugoo Block.

Fugoo-ready products are expected to come with docking ports for its modules.

BUY BUY

EXHIBITION “MON TO SUN” OPEN

I can do it ~ !

NEW_1

MON TUE WED THU FRI SAT SUN

Dream girls_Move

2008.03.12.AM.09:30

From. Jeongeun

Celtics keep up frantic pace

Suicide bomb kills 4 Afghans

Mumbai gunmen battle army

NFL Picks

2008.03.12.AM.09:53

SETTING

1311 10

9

10 1113

TOP FREE WHAT’S HOT STAFF FAVORITE

TOP PAID NEW MOVIE

BOOK EDUCATION FINACNE

CLOCK MAIL

CALENDER MEMO NEWS

MUSIC PHOTO SETTING

WEATHER

Choose your skin

Link to see detail - http://�yjeongeun.tistory.com/569

FUGOO INTERFACE

BUY BUY

Date : 2008. 08.- 2010. 08Founder member working with Microsoft, Via, and Foxconn.Featured at : CES show, Computex in 2009

When you are using a sub-monitor

SESSION

IMAGE

SETTING

UX DESIGN

DASHBOARD IN MINIMALISM

STORY TELING HOUSE

DASHBOARD IN MINIMALISM

STORY TELING HOUSE

Visitors can book a place to eat or stay together with local people using an APP and website. Tourist information centers will always be the first place to visit for help regarding the STH, and there will be a high level of communication there as well. After they spend time doing a cultural activity, the photos will be uploaded to the APP and website, which automatically visual-izes these on a map expressing the preferences by participant. The STH is innovative, engaging, self-sustaining and robust. The tourists and local seniors as stakeholders will have a meaningful time through local tourism and it can be a great inspiration in their daily lives.

Storytellinghouse

BackgroundResearch

Define a problem

Scoping

Secondary Research

Literature review Case studies

Primary Research

Key researchquestions

Aim & Objectives

InitialConcept

In-depth Interview

Observation

Retirees Travelers

Questionnair

Feed BackDesign Principle

Personas

Local seniors

Brainstorming activities

System Map

In-depth Interview Expert Appraisal

Journey map

In Tourism & Ageing

IM

PLEMENTATION

DevleopedConcept User journey

STORY TELING HOUSEA project foucsed on creative and innovative approach to UX design

Brunel University Dissertation 2013Featured at: Made in Brunel, 2013 New designers

travel

talk

stayeat

storytellinghouse

Questionnairesanswered by 5 levels

NoReason

51%

Upload toPersonal Blog

Upload toSocial Network

(facebook)

44%

New CulturalExpereince

60%

To meet &talk with

new people

31%

Never plan

2%51%

Always

Mostly

Somtimes

Rarely

Never

1

2

5

3

4

EnlargeKnowledge

40%

29%

Get themeor Concept

of travel

36%

34%

20%

Upload toPhoto APP

33%

1. PURPOSE OF TRAVEL

1.

2.

3. 4.

2. PREPARE 3. DURING TRAVELLING 4. AFTER TRAVELLING

38%

30%

StudyingHistory

25%

StudyingHistory

30%

20%

29%

Findinga friend liveing

in the town

36%

9%

27%

20%

22%

22%

DownloadAPP

BookAccommodation

51%

Internet fromPersonal PC

44%

From theLocal people

42%

SearchSpecialties

in town

33%

Touristinformation

centre

33%

PrintingPhotos

43%

Web-sur�ng

62%

Read booksfor information

33%

21%

25%

25%

Bringing(a)Book(s)

Where do you obtain Information What are you acting to keep the memoryHow do youWhat is your

before the travel

Figure 20. analysis of questionnaires

PERSONASPRIMARYRESEARCH

QUESTIONNAIRES

130 WITH

with 2~3 with 5~ Alone with only one

mal

e

female 51%

6% 11%

31% Findi

ng R

easo

nable Amount Maxim

um M

inimum

amount

51% 6%

11% 31%

43%

57%

78% 9%

13%

Free

trav

el

Package tour

89%

11% BUDGET TYPE

A BOOK OF STORY TELLING HOUSE

TOURISTS LOCAL SENIORS

TOOL KITTOURISTINFORMATIONCENTRE

Start

SERVICE PROVIDER

1. SERVICE PROVIDER CREATES WEBSITE & APP

2. TOURISTS ACCESS TO WEB SITE & APP

3. REGISTER/ SIGN UP BY SOCIAL NETWORK

4. PAY FEES

7. POSTING PHOTOS AFTER THE MEETING WITH SENIORS

4. PHOTOS FROM ACTIVITIES

4. OBTAIN FEES

5. CONFIRM THE BOOKING

5. DIRECTLY VISIT TO HOUSE

.. SENIORS UPDATE ACTIVITIES

7. TRAVELERS & LOCAL SENIORSDO CACIVITIES TOGETHER

6. GET INFORMATION OF BOOKED HOUSE

.. SENIROS GET THE SIGH

UPDATE ACTIVITIES

http://issuu.com/jeongeunheo/docs/jeong-eun_heo_service_design_work#!

Haveown culturalbackground

Energyof insipration

Web-site

APP

SocialNetwork

On-lineHangingAround O�-line

CraftmanshipGoodBakingSkiils

MEANINGFULWAY TO TRAVEL

Culture

Lack ofMotivation

VularableCapability

No chanceto access

Local house

Local food

Goodlistener

LOCALSENIORS

TOURISTS

Lesslife

experience

was expertin some areas

Rememberanceto tell

UK

Tradition

Livingalone

More budget for culturalexperience

ExperienceUniqueCulture

Knowledge

Unfamiliarin Modern

Technology

Buildsocial links

Motivationto travelactively

Notenough

informationNot

enoughbudget

Feel goodto have

Volunteering

Technology

Modernforms of

Implementation

Curiocityof otherCultures

Visit house TOUCHPOINT

SESSION

IMAGE

SETTING

QUESTIONSMESSAGES

CREATE INFO-MESSAGE

CREATE MESSAGE

01:00

Speed datingSurprise comes in many forms, but is closely linked to joy, emotion, feelings and all that other left brain stuff we all love. We're asking you to join in the fun by coming ready to surprise and be surprised!

ACTIVATED

INFO-MESSAGE

19.Where are all the Doritos

Benjamin Montag

18.When is break time

Jennifer Lawrence12:04

REMOVE BAN

REMOVE BAN

01:04

20.The next session will be starting soon

Admin

REMOVE BAN

01:30

http://�yjeongeun.tistory.com/547

DASHBOARD IN MINIMALISMRe-interpret Contents/ Navigation

Notification

Questions

MessageInformatonslide

Sessions

Settings

Login

ON

Buzz

Images

2013. 09.- 2014. 03Worked for Lumi Mobile

SESSION

IMAGE

SETTING

MESSAGE QUESTION

01.MULTIPLE CHOICE

Possible outcomes of training a bear to dance and play the bugle?

A

B

D

27

14

52

7

C

27 25ATTENDEES PARTICIPATION

Display Preview Open Poll Result Holding Screen Result

16H

MESSAGE QUESTION

Design Thinking & UX DesignRapid Prototyping

TEXT INPUT

What is the reason?02.

EDIT CONTROL RESULT

SLIDER INPUT

What is your favorite number, One five or Twenty?03.

EDIT CONTROL RESULT

04.INFO MESSAGE

The meaning of voting

EDIT CONTROL RESULT

05.PHOTO CAPTURE

The design of shoes

EDIT CONTROL RESULT

WARM UP QUESTIONS

PRESENTOR 1

06.SINGLE CHOICE

How old are you?

EDIT CONTROL RESULT

01.MULTIPLE CHOICE

Possible outcomes of training a bear to dance and play the bugle?

EDIT CONTROL RESULTCONTROL RESULTEDIT

LUMI JOIN

Launched Date : 2014. 01.Cooperation with Lumi mobile

Lumi Join delivers interaction, engagement and content on mobile devices for all types of meetings and events whether in a single location or spread across the world.

From video conferencing to crowd-sourcing, coupled with an intuitive web dashboard, Lumi Join offers absolute real time audience response, scalability and reliability.

Pairing product and application

Work in progress from 09.2014OCTO Telemetics

OCTO HOME BOXThis product is for securing your home with the funtion of web cam, motion dector, and emergency alarm. You can see through OCTO application by paring the product. There will be more products to be created for detecting energy spickes detector, gas, water liquid.

Work in progress from 09.2014OCTO Telemetics

OCTO BLACK BOXModel for Audi a6This product can read all your driving behaviour, and user enables to see through application.The score will be counted, which will reflect your car insurance fees.

PHOTOGRAPHSKECTH

ABOUT ME

THE WAYI OBSERVE

THINGS

flyjeongeun@gmail.com

THANK YOU2008-2015

Portfolio Copyright © All Rights Reserved by Jeong eun Heo