Nina Retelas Portfolio 2015

A collection of thoughtfully branded spaces by Nina Malevitsis

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March 2016

Work

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2012-2016

Design Build Center777X | 787 mock-up facility used for engineering custom airline components

Stratos ConceptsNew interior concepts for an undisclosed customer

Customer Experience CenterBoeing sales and marketing facility showcasing high quality mock-ups

Center for Airline ExcellenceBoeing analytics center for airlines to work with software that calculates fleet routes

737 Configuration StudioBoeing studio for airlines to finalize components of fleets purchased, ie: galleys, seat selection

Motif Hotel | Frolik Kitchen Re-design of downtown Red Lion Hotel

Design Build Center

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Boeing

The Design Build Center is a facility currently in construction, designed to help airlines customize airplane architecture through engineering and rapid prototyping.

This is a new business model for Boeing to specially engineer custom 777X | 787 fleets, working together for airline sales.

Design Build Center

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Boeing

Design Build Center

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Boeing

To begin design - several brand and requirement workshops were conducted to identify the DBC story and why it is one of a kind.

CAMPUS LOBBYThe place to feel welcomed to the twin aisle campus

777X DBC FOYERA place to feel

engaged, A place to feel curious.

The start of an immersive environment WORKSHOP SPACE

COLLABORATION SPACESINDIVIDUAL AND TEAM

PHONE ROOMS

CONFERENCE ROOM

SYSTEMS/TECHNOLOGY LABS

MOCK-UPS

ENGAGING: is how users are welcomed and is the set up for the twin-aisle campus.

IMAGINING: is a place for users to efficiently and iteratively craft ideas. It is open and collaborative. Simple and user friendly.BUILDING: is a place to build and test ideas. It is about hands on innovation. Flexibility and safety are essential.

VALIDATING: is a place that provides confidence to move an idea forward. A working to scale environment. Length, width and height are considered.

EXTENDING: is just as important as any other areas, except dynamically different as all control is left to the customers.

LEARNING: is all about what happens as users are introduced to the DBC and how to engage with the space and the services. This is the moment to set the stage and keep it set.

TWIN-AISLEGALLERIES

BATHROOMS

CAFE

STORAGEA LA

YERE

D AN

D IM

MER

SIVE

EXP

ERIE

NCE.

Stratos is an aircraft project being designed for an undisclosed business partner.

Due to the nature of the project I can only share conceptual work generated.

Stratos Inspiration

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Boeing

IconicSimple, commanding architecture.

LuminousLighting features sculpt space.

TimelessTone on tone textures accented by subdued pat-terns.

Stratos Characteristics

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Boeing

FamiliarWarm residential finishes.

1. Light Luxe 2. Refined Warmth 3. Contemporary Classic

Stratos Design Directions

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Boeing

LuminousDelicateFamiliar

1. Light Luxe

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Boeing

LuminousDelicateFamiliar

1. Lite Luxe

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Boeing

NaturalDynamicLuxurious

2. Refined Warmth

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Boeing

NaturalDynamicLuxurious

2. Refined Warmth

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Boeing

ElegantSleekStylish

3. Contemporary Classic

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Boeing

ElegantSleekStylish

3. Contemporary Classic

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Boeing

Customer Experience Center

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Boeing

The Customer Experience Center is a venue for Boeing to communicate its commitment to airline innovation, both through brands and economics: to demonstrate its inclusive vision for the future of air travel.

“Our goal is to continue to refine our customer relationships, by offering them a holistic experience that is relevant to them”

As we dove into designing the CEC customer journey we kept three key drivers in mind - Brand, Function, and Operation. These three drivers made the integrated development process transparent and manageable.


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Boeing


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Boeing

Experience is the Gateway to Understanding:

Teague and Boeing conducted a brand identification workshop side by side to discover key programming drivers: customer processes, customer needs, customer perception,

key moments of truth, critical to customer metrics, and brand impact.

1110

ENGAGE ENTER EXPERIENCE EXIT EXTEND

E X I T• Final memory experience - photo-up moment• Offer to continue dialogue - criticism and comments can be used as valuable input - builds trusting/valued relationships

E X T E N D • Cohesive and consistent hand-off to Solutions Studio• Digital thank you for visiting CEC/Solutions Studio

E N GAG E A N D E N T E R• Invitation to set the stage for visit• Bus and parking lot experience• Initial impression of exterior signage• Initial greeting by CEC/CES staff• Welcome message• Interior/lobby look and feel. Dynamic waiting room/home bases

E X P E R I E N C E • Assistance by CEC staff• Tours with Boeing Sales and Marketing• Distinct tour entry start point with sight lines to program mock-ups and CES• Lighting, ambience, colors, materials and finishes• Interior signage - focused on BCA brand• Informational, historical and future program communication• Mock-up displays - communication focused on products/programs• Product presentations• Varying flow through layout• Technology integration in conference rooms• Events/Workshops

C U STO M E R J O U R N E Y E X P E R I E N C E


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Boeing

Customer Journey: Programmatic Flow

3736

3

4

5

50' -

0"50

' - 0"

0"

1/8" = 1'-0"LEVEL 11

0' 2' 4' 8' 16'

PROJECTNORTH

EXPERIENCE EXPERIENCE

ENGAGEEXPERIENCE

EXPERIENCE

ENGAGE

ENTER

Reception

Lobby

WaitingLarge Conference Small Conference

"Green Room"

SecondaryEntrance

737mockup

777mockup

787mockup

737

777

747 787

Entry

Entry

ENTER

ENTER

ENTER

EXPERIENCE

EXPERIENCE

EXTEND

ENTER

F LO O R P L A N

3

1/4" = 1'-0"LEVEL 1 DEMOLITION PLAN1

0' 1' 2' 4' 8'

PROJECTNORTH

Center for Airline Excellence

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Boeing

The Center for Airline Excellence is a Boeing analytics facility to explore fleet economics and help streamline fleet management.

Our group held the role of implementing a conceptual design by 5D Studio. Their philosophy and approach were deeply embedded into the programming and aesthetics of the space.


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Boeing


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Boeing

5D Reference: Construction documents were interepreted from renderings and elevations.

© XEFIROTARCH 1451 FOURTH STREET UNIT 218, LOS ANGELES, CA 90033 TEL. 1 323 7803880

BOEING CEM CONCEPT DESIGN PACKAGE SEPTEMBER 19 2012

RENDER VIEW (CREATING THE TONE)

737 Configuration Studio

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Boeing

The 737 Configuration Studio will revolutionize the single-aisle aviation industry by creating an engaging configuration experience that helps Boeing build deeper connections with airline customers and suppliers. The

facility boasts a range of Seats, IFE, Galley and Light Lab displays that inspire customers with innovative ideas to meet their configuration needs.

A range of public/private meeting spaces provided, bring sales interactions, business needs and brand desires to life. Design gestures indicate warmth through thoughtfully curated finishes and graphics. Welcoming

spaces instill familiarity and allow customers to navigate their journey intuitively, ensuring a seamless experience.


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Boeing


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Boeing

RecapThe new 737 experience

737 Studio Experience

737 Brand

Boeing Brand Promise

VOICE-TO-VOICE

FACE-TO-FACE

ENVIRONMENTAL

MOBILE DEVICES

PRINT/GRAPHIC COMMUNICATION

WEBGOAL

Create a space that builds a deeper

connection

VISION

Secure a prosperous future

MISSION

Design, produce, and deliver an

airplane program that secures the

future prosperity of the industry


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Boeing

In an industry known for complexity,

the 737 Studio has the opportunity to

distinguish itself by touching a deeper

and more universal chord with airline

customers and suppliers - one that

addresses their deepest frustrations,

motivations, and aspirations about

their business goals and brand.

“Our customers make a large

investment when they choose their

interiors,” said Beverly Wyse, vice

president and general manager,

737 program, Boeing Commercial

Airplanes. “This new studio offers

one-stop shopping, eliminating the

need for them to fly around the world

to meet with different suppliers.”

- Puget Sound Business Journal

26 WORKSHOP 737 STUDIO WORKSHOP 737 STUDIO 27

NEW FEATURECONCEPTS

TEAGUE

BOEING

CAFE

SEAT AND IFE DISPLAYDisplays products by

supplier and type. Ideal for those who wish to explore

and compare

WELOME FOYERThe place to feel welcomed.

A place to feel secure. A place to learn. A place to

engage

GALLEY DISPLAYDisplays products by


and compare

LAVATORY DISPLAYDisplays products by


and compare

ENGAGEMENT SPACEThe main environment that inspires and delights with customers with ideas for their configuration needs.

The main space that brings all sales interactions,

business needs and brand desires to life

NEW PRODUCT

DEMOS

PRIVATE ROOMS

MEETING ROOMS

Engagingis about how we invite the customer and set up the experience and expectations.

Learningis all about what happens as the customer is first introduced to the space, the services and the products. This is the moment to set the stage and can encompass as in this case more than one phase.

Planningis at the heart of what the customer will do. What the reality of the experience will be all about.

Designinglets us focus on how the experience comes together and how customers will reflect, insitu to the experience they just had. This is the hand-off point in time and sets up lasting memories and experiences.

Extendingis just as important as any of the other areas, except it is dynamically different than the others as all control is left to the customers. An engaging extension is the desire in this portion as it enables a continued relationship with the customer.

SOFT GOODS AND COLOR DISPLAY

Displays products by supplier and type. Ideal for those who wish to explore

and compare

LIGHT LAB/MOCKUPAn essential tool that allows customers to

understand the effects of lighting on their color and

materials decisions

747 787

777

Frolik Kitchen

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Red Lion Hotel

A renovation of the Downtown, Seattle Red Lion Hotel, now named Motif Hotel.

Motif Hotel Lobby Renovation

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Red Lion Hotel


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Red Lion Hotel


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Red Lion Hotel

Illustrations

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Figure Drawing

Illustrations

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Figure Drawings

Illustration

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Space Illustration

About

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EXPERIENCE

TEAGUE DESIGN CONSULTANCY 03.2013 | PresentINTERIOR DESIGNERPlayed integral role in developing client brand workshops, paired with internal branding synthesis and translated into conceptual ideation, as well as FF&E selections. Offered strong rendering, custom specifications and construction administration to team at all phases of development and maintained strong ties with team. Played integral role in client, contractor and architect communication.

ANKROM MOISAN ARCHITECTS 12.2011 | 03.2013ASSOCIATEPlayed integral role in developing strong and functional conceptual ideation as well as in FF&E selections. Offered strong rendering, custom specifications and construction documents to team at all phases of development and maintained strong ties with team.

BURGESS DESIGN, INC. 01.2011 | 06.2011STUDENT REPRESENTATIVE for PRODUCT RUNWAYPlayed integral role in design development and construction phase of garment showcased in the IDCW Product Runway project; all proceeds donated to charity.

INFORM INTERIORS 09.2008 | 05.2009INTERNExcelled at guiding and directing client interactions and managing inter-office communications. Managed large and comprehensive catalogue and materials library. Participated in material and finish selection and played strong role in maintaining behind-the-scenes upkeep.

EDUCATION 05.2012BACHELOR OF FINE ARTS DEGREE | INTERIOR DESIGNCornish College of the Arts

LIAISON, IIDA PNW-CC (Served two years)

RELEVANT SKILLSAutoCAD 2015, SketchUP, 3dsMAX, Adobe CS10 ProficientProven abilities in conceptual development, concept design, branding synthesis, space-planning, diagramming, hand-drafting, model-crafting, hand-sketching and drafting, research and specifying, lighting and furniture specifications, and Sumi-ink illustration.

Fluent in Greek and English speech, writing and reading: conversational German in addition to reading and writing.

References gladly submitted upon request.

I have been an interior designer for 5+ years with experience on projects ranging from classified to communal. These include Aviation Interiors, Aviation Configuration Studios, Aviation Galleries, Exhibition Design, Multi-family Housing & Hospitality. Participation in these diverse projects has allowed me to embed a balance of brand and function into each design. A strong passion for conceptual exploration and design principles are my guide to designing thoughtful spaces: which communicate the client’s vision and needs. Professional successes are highlighted in Motif Hotel Seattle, Frolick Kitchen, 737 Configuration Studio, Customer Experience Center, Center for Airline Excellence. Various works have been featured in Puget Sound Business Journal, Seattle Met & Seattle Magazine.

Expertise: Concept Development, Interior Design, Space Planning, Sketching & Rendering, Exhibition Design, Hospitality.

CONTACT:[email protected]

(Nina) Irene Eleni Malevitsis

Nina Retelas Portfolio 2015

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Transcript of Nina Retelas Portfolio 2015