Hal moss resume
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HAL MOSS 174 Blossom Trail NE Cleveland, TN 37312 859.749.9249 [email protected] SUMMARY Highly motivated and experienced senior executive with proven history of business development success in domestic and international advertising sales, service, marketing and client management. Set company sales records for increasing sales revenue from $200,000 to $1-million in 3 years. Grew territory market share from 15% to 70% in 3 years. Coordinated critical initiatives that created new revenue streams thru innovative sales strategies, including customized initiatives, specific to each client’s unique needs. Highly motivated leader, consistent new business development, client relationships built on integrity and trust, excellent communication skills. MANAGEMENT 22 years sales management experience specializing in high volume sales and client management and developed new business thru strategic planning. Produced multimedia proposals for clients to utilize print, online, social media spread across an extensive stable of products. Traveled extensively in territory developing new business thru personal client vists, industry events, trade shows, etc. Trained sales staff in lead development, client management, sales strategies. MARKETING Created regional and international sales initiatives for clients targeting their local markets in addition to national exposure for their products and services. Coordinated ideas with client base to customize their marketing needs. FINANCIAL Prepared monthly and yearly budgets and forecasts and provided detailed profit/cost analysis for each project. Worked with accounting department going over each client's detailed billing and payment history, meeting deadlines associated with fiscal requirements. WORK EXPERIENCE: DAILY RACING FORM October 2012-July 2016 Senior Advertising Division Manager-DRF Breeding Lexington, KY Increased sales from $100,000 to over $900,000 in 3 year period. I spearheaded the sales for DRF Breeding, a new
Transcript of Hal moss resume
HAL MOSS174 Blossom Trail NECleveland, TN 37312
SUMMARY Highly motivated and experienced senior executive with proven
history of business development success in domestic and international advertising sales, service, marketing and client management.
Set company sales records for increasing sales revenue from $200,000 to $1-million in 3 years. Grew territory market share from 15% to 70% in 3 years.
Coordinated critical initiatives that created new revenue streams thru innovative sales strategies, including customized initiatives, specific to each client’s unique needs.
Highly motivated leader, consistent new business development, client relationships built on integrity and trust, excellent communication skills.
MANAGEMENT 22 years sales management experience specializing in high volume
sales and client management and developed new business thru strategic planning.
Produced multimedia proposals for clients to utilize print, online, social media spread across an extensive stable of products.
Traveled extensively in territory developing new business thru personal client vists, industry events, trade shows, etc.
Trained sales staff in lead development, client management, sales strategies.
MARKETING Created regional and international sales initiatives for clients
targeting their local markets in addition to national exposure for their products and services.
Coordinated ideas with client base to customize their marketing needs.
FINANCIAL Prepared monthly and yearly budgets and forecasts and provided
detailed profit/cost analysis for each project. Worked with accounting department going over each client's
detailed billing and payment history, meeting deadlines associated with fiscal requirements.
WORK EXPERIENCE:
DAILY RACING FORM October 2012-July 2016Senior Advertising Division Manager-DRF BreedingLexington, KY
Increased sales from $100,000 to over $900,000 in 3 year period. I spearheaded the sales for DRF Breeding, a new division of Daily Racing Form.
THOROUGHBRED TIMES August 2004-September 2012Advertising Account Executive/Senior Territory ManagerLexington, KY
Managed 25 state area. Responsible for advertising space to clients, including stallion and breeding farms, racetracks and equine product companies
EDUCATION
B.B.A., University of Kentucky, graduated with 3.66 GPA and honors in Bus. Adm.
