DAFTAR ISI - UNJrepository.fe.unj.ac.id/6009/3/Table_Of_Content.pdfxi b. Definisi Operasional........
9
x DAFTAR ISI ABSTRAK ........................................................................................................... III LEMBAR PENGESAHAN SKRIPSI ERROR! BOOKMARK NOT DEFINED. LEMBAR ORISINALITAS ............................................................................... VI LEMBAR MOTTO DAN PERSEMBAHAN ................................................. VII KATA PENGANTAR ...................................................................................... VIII DAFTAR ISI ..........................................................................................................X DAFTAR LAMPIRAN .................................................................................... XIII BAB I ...................................................................................................................... 1 PENDAHULUAN.................................................................................................. 1 A. Latar Belakang Masalah.................................................................................................. 1 B. Identifikasi Masalah ........................................................................................................ 4 C. Pembatasan Masalah........................................................................................................ 5 D. Perumusan Masalah ......................................................................................................... 5 E. Kegunaan Penelitian ........................................................................................................ 6 BAB II .................................................................................................................... 7 KAJIAN TEORETIK ........................................................................................... 7 A. DESKRIPSI KONSEPTUAL ..................................................................................................... 7 1. Keputusan Pembelian ..................................................................................................... 7 2. Suasana Toko ............................................................................................................... 11 3. Harga ............................................................................................................................ 14 B. Hasil Penelitian Yang Relevan..................................................................................... 18 C. KERANGKA TEORETIK ............................................................................................................ 29 D. PERUMUSAN HIPOTESIS .......................................................................................................... 32 BAB III ................................................................................................................. 33 METODOLOGI PENELITIAN ........................................................................ 33 A. Tujuan Penelitian ........................................................................................................... 33 B. Tempat Dan Waktu Penelitian ..................................................................................... 33 1. Tempat Penelitian ........................................................................................................ 33 2. Waktu Penelitian .......................................................................................................... 33 C. Metode Penelitian .......................................................................................................... 34 1. Metode ......................................................................................................................... 34 2. Konstelasi Hubungan Antar Variabel........................................................................... 35 D. Populasi Dan Sampling ................................................................................................. 36 E. Teknik Pengumpulan Data ........................................................................................... 38 1. Keputusan Pembelian ................................................................................................... 38 a. Definisi Konseptual ............................................................................................................... 38
Transcript of DAFTAR ISI - UNJrepository.fe.unj.ac.id/6009/3/Table_Of_Content.pdfxi b. Definisi Operasional........
x
DAFTAR ISI
ABSTRAK ........................................................................................................... III
LEMBAR PENGESAHAN SKRIPSI ERROR! BOOKMARK NOT DEFINED.
LEMBAR ORISINALITAS ............................................................................... VI
LEMBAR MOTTO DAN PERSEMBAHAN ................................................. VII
KATA PENGANTAR ...................................................................................... VIII
DAFTAR ISI .......................................................................................................... X
DAFTAR LAMPIRAN .................................................................................... XIII
BAB I ...................................................................................................................... 1
PENDAHULUAN .................................................................................................. 1
A. Latar Belakang Masalah .................................................................................................. 1
B. Identifikasi Masalah ........................................................................................................ 4
C. Pembatasan Masalah........................................................................................................ 5
D. Perumusan Masalah ......................................................................................................... 5
E. Kegunaan Penelitian ........................................................................................................ 6
BAB II .................................................................................................................... 7
KAJIAN TEORETIK ........................................................................................... 7
A. DESKRIPSI KONSEPTUAL ..................................................................................................... 7 1. Keputusan Pembelian ..................................................................................................... 7 2. Suasana Toko ............................................................................................................... 11 3. Harga ............................................................................................................................ 14
B. Hasil Penelitian Yang Relevan ..................................................................................... 18
C. KERANGKA TEORETIK ............................................................................................................ 29 D. PERUMUSAN HIPOTESIS .......................................................................................................... 32
BAB III ................................................................................................................. 33
METODOLOGI PENELITIAN ........................................................................ 33
A. Tujuan Penelitian ........................................................................................................... 33
B. Tempat Dan Waktu Penelitian ..................................................................................... 33
1. Tempat Penelitian ........................................................................................................ 33 2. Waktu Penelitian .......................................................................................................... 33
C. Metode Penelitian .......................................................................................................... 34
1. Metode ......................................................................................................................... 34 2. Konstelasi Hubungan Antar Variabel........................................................................... 35
D. Populasi Dan Sampling ................................................................................................. 36
E. Teknik Pengumpulan Data ........................................................................................... 38
1. Keputusan Pembelian ................................................................................................... 38 a. Definisi Konseptual ............................................................................................................... 38
xi
b. Definisi Operasional .............................................................................................................. 38 c. Kisi-kisi Instrumen Keputusan Pembelian ............................................................................ 39 d. Validasi Instrumen Keputusan Pembelian ............................................................................. 41
2. Suasana Toko ............................................................................................................... 44 a. Definisi Konseptual ............................................................................................................... 44 b. Definisi Operasional .............................................................................................................. 44 c. Kisi-kisi Instrumen Suasana Toko ......................................................................................... 44 d. Validasi Instrumen Suasana Toko ......................................................................................... 46
3. Harga Produk ............................................................................................................... 49 a. Definisi Konseptual ............................................................................................................... 49 b. Definisi Operasional .............................................................................................................. 49 c. Kisi-kisi Instrumen Harga ..................................................................................................... 49 d. Validasi Instrumen Harga ...................................................................................................... 51
F. Teknik Analisis Data .......................................................................................................... 54
1. Uji Persyaratan Analisis ............................................................................................... 54 a. Uji Normalitas Kolmogorov Smirnov Regresi Y atas X ....................................................... 54 b. Uji Linieritas Regresi ............................................................................................................ 55
2. Persamaan Regresi Linier Sederhana ........................................................................... 56 3. Uji Hipotesis ................................................................................................................ 56
a. Uji Signifikansi Parsial .......................................................................................................... 56 b. Perhitungan Koefisien Korelasi ............................................................................................. 57 c. Uji t ....................................................................................................................................... 57
4. Perhitungan Koefisien Determinasi.............................................................................. 58
BAB IV ................................................................................................................. 59
HASIL PENELITIAN DAN PEMBAHASAN ................................................. 59
A. Deskripsi Data ................................................................................................................ 59
1. Keputusan pembelian (Variabel Y) .............................................................................. 59 2. Data Suasana Toko (X1) .............................................................................................. 65 3.Data Harga .......................................................................................................................... 69
B. PENGUJIAN HIPOTESIS ............................................................................................................ 74 1. Uji Persyaratan Analisis ............................................................................................... 74
a. Uji Normalitas ....................................................................................................................... 74 b. Uji Linieritas ......................................................................................................................... 76
2. Persamaan Regresi Linier Sederhana ........................................................................... 78 a. Suasana toko (Variabel X1) dengan Keputusan pembelian (Variabel Y) .............................. 78 b. Harga produk (X2) dengan Keputusan pembelian (Y) ........................................................... 80
3. Pengujian Hipotesis Penelitian ..................................................................................... 82 a. Suasana toko (Variabel X1) dengan Keputusan pembelian (Variabel Y) .............................. 82 b. Harga produk (X2) dengan Keputusan pembelian (Y) ........................................................... 85
C. PEMBAHASAN ......................................................................................................................... 89 1. Suasana toko (Variabel X1) dengan Keputusan pembelian (Variabel Y) .................... 89 2. Harga produk (X2) dengan Keputusan pembelian (Y) ................................................. 90
BAB V ................................................................................................................... 92
KESIMPULAN, IMPLIKASI DAN SARAN ................................................... 92
A. KESIMPULAN ............................................................................................ 92
B. IMPLIKASI ................................................................................................. 93
C. SARAN ......................................................................................................... 94
xii
DAFTAR PUSTAKA .......................................................................................... 96
LAMPIRAN ......................................................................................................... 99
DAFTAR RIWAYAT HIDUP ......................................................................... 186
xiii
DAFTAR LAMPIRAN
Lampiran 1 Surat Izin Penelitian Matahari Department Store .................. 99
Lampiran 2 Survei Awal Penelitian Matahari Department Store ............. 99
Lampiran 3 Kuesioner Uji Coba Variabel Keputusan Pembelian (Y) .... 100
Lampiran 4 Kuesioner Uji Coba Variabel Suasana Toko (X1) .............. 103
Lampiran 5 Kuesioner Uji Coba Variabel Keputusan Harga (X2) ......... 106
Lampiran 6 Butir Uji Coba Variabel (Y) ................................................ 110
Lampiran 7 Perhitungan Analisis Butir Variabel (Y) ............................. 111
Lampiran 8 Data Perhitungan Validitas Variabel (Y)............................. 112
Lampiran 9 Butir Perhitungan Kembali Data Uji Coba Setelah Validitas
Variabel (Y) ............................................................................................ 113
Lampiran 10 Data Perhitungan Kembali Validitas Variabel (Y) ............ 114
Lampiran 11 Perhitungan Varian Butir, Varian Total dan Uji Reliabilitas
Variabel (Y) ............................................................................................ 115
Lampiran 12 Skor Uji Coba Instrumen Varibel (X1) ............................ 117
Lampiran 13 Perhitungan Analisis Butir Variabel (X1) ......................... 118
Lampiran 14 Data perhitungan Validitas Variabel (X1) ......................... 119
Lampiran 15 Butir Perhitungan Kembali Skor Uji Coba Setelah Validitas
Variabel (X1) .......................................................................................... 120
Lampiran 16 Data Perhitungan Kembali Validitas Variabel (X1) .......... 121
Lampiran 17 Perhitungan Varian Butir, Varian Total dan Uji Reliabilitas
Variabel (X1) ......................................................................................... 122
xiv
Lampiran 18 Skor Uji Coba Instrumen Variabel (X2)............................ 124
Lampiran 19 Perhitungan Analisis Butir Variabel (X2) ......................... 125
Lampiran 20 Butir Perhitungan Kembali Variabel (X2)......................... 126
Lampiran 21 Data Perhitungan Kembali Validitas Variabel (X2) .......... 127
Lampiran 22 Perhitungan Varian Butir, Varian Total dan Uji Reliabilitas
Variabel (X2) .......................................................................................... 128
Lampiran 23 Kuesioner Final ................................................................. 129
Lampiran 24 Data Mentah Variabel (X1) ............................................... 137
Lampiran 25 Data Mentah Variabel (Y) ................................................. 140
Lampiran 26 Jumlah Data Mentah Variabel (Y) dan Variabel (X1) ...... 144
Lampiran 27 Rekapitulasi Skor Total Variabel (X1) dan (Y) ................ 150
Lampiran 28 Grafik Histogram Variabel (X1)........................................ 151
Lampiran 29 Proses Perhitungan Gambar Grafik Histogram Variabel (Y)
................................................................................................................. 152
Lampiran 30 Grafik Histogram Variabel (Y).......................................... 153
Lampiran 31 Deskripsi Data Varibel (X1) .............................................. 154
Lampiran 32 Deskripsi Data Variabel (Y) .............................................. 155
Lampiran 33 Grafik Normal Probability Plot ........................................ 156
Lampiran 34 Uji Linieritas, Analisis Regresi Linier Sederhana dan
Perhitungan Koefisien Kolerasi Variabel (X1) dan Variabel (Y) ........... 157
Lampiran 35 Grafik Persamaan Regresi Variabel (X1) dengan
Variabel (Y) ............................................................................................ 158
Lampiran 36 Uji t, Analisis Koefisien DeterminasiVariabel (X) dan (Y) 160
xv
Lampiran 37 Data Mentah Variabel (Y) ................................................. 160
Lampiran 38 Data Mentah Variabel (X2) ............................................... 166
Lampiran 39 Data Mentah Variabel (Y) dan Varibel (X2) ..................... 169
Lampiran 40Rekapitulasi Skor Total Instrumen Hasil Penelitian........... 172
Lampiran 41 Proses Perhitungan Menggambar Grafik
Histogram Variabel ................................................................................. 173
Lampiran 42 Grafik Histogram Variabel (X2)........................................ 174
Lampiran 43 Proses Perhitungan Menggambar Grafik Histogram Variabel
(Y) ........................................................................................................... 175
Lampiran 44 Grafik Histogram Variabel (Y).......................................... 176
Lampiran 45 Deskripsi Data Variabel (X2) ............................................ 177
Lampiran 46 Deskripsi Data Variabel (Y) .............................................. 178
Lampiran 47 Uji Normalitas, Linieritas dan Analisi Regresi
Linier Sederhana Variabel (X2) dan Variabel (Y) .................................. 179
Lampiran 48 Grafik Persamaan Regresi Varibel (X2) dengan Variabel
(Y) ........................................................................................................... 180
Lampiran 49 Perhitungan Koefisien Korelasi, Uji t, Analisis Koefisien
Determinasi Variabel (X2) dengan Variabel (Y) .................................... 181
Lampiran 50 Rata-rata Hitung Skor Indikator Variabel (Y) ................... 182
Lampiran 51 Rata-rata Hitung Skor Indikator Variabel (X1) ................. 183
Lampiran 52 Rata-rata Hitung Skor Indikator Variabel (X2)….………183
Lampiran 53 Tabel r Product Moment .................................................... 184
Lampiran 54 Tabel Distribusi Nilai t tabel Error! Bookmark not defined.
xvi
DAFTAR GAMBAR
Gambar IV.1 Grafik Histogram Keputusan Pembelian ............................ 62
Gambar IV.2 Grafik Histogram Suasana Toko ......................................... 68
Gambar IV.3 Grafik Histogram Harga Produk ......................................... 72
Gambar IV.1 Grafik Normal Probability Plot ........................................... 76
Gambar IV.2 Grafik Persamaan Regresi Variabel (X1) ........................... 80
Gambar IV.3 Grafik Persamaan Regresi Variabel (X2) ........................... 80
xvii
DAFTAR TABEL
Tabel II. 1 Matriks Hasil Penelitian Terdahulu. ........................................ 25
Tabel II. 2 Tabel Perbandingan Jurnal ...................................................... 26
Tabel III. 1 Data Survei Awal Keputusan Pembelian ............................... 37
Tabel III. 2 Kisi-kisi Instrumen Keputusan Pembelian ............................. 39
Tabel III. 3 Skala Penilaian Instrumen Keputusan Pembelian .................. 40
Tabel III. 4 Kisi-kisi Instrumen Suasana Toko ......................................... 45
Tabel III. 5 Skala Penilaian Instrumen Suasana Toko .............................. 46
Tabel III. 6 Kisi-kisi Instrumen Harga Produk ......................................... 50
Tabel III. 7 Skala Penilaian Instrumen Harga Produk .............................. 51
Tabel IV. 1 Deskripsi Data Keputusan Pembelian Variabel Keputusan
Pembelian .................................................................................................. 61
Tabel IV. 2 Distribusi Frekuensi Keputusan Pembelian ........................... 61
Tabel IV. 3 Rata-rata Hitung Skor Indikator Keputusan Pembelian ........ 64
Tabel IV. 4 Deskripsi Data Suasana Toko. ............................................... 66
Tabel IV. 5 Distribusi Frekuensi Suasana Toko ....................................... 67
Tabel IV. 6 Distribusi Frekuensi Suasana Toko ....................................... 69
Tabel IV. 7 Deskripsi Data Variabel Harga .............................................. 71
Tabel IV. 8 Distribusi Frekuensi Variabel Harga ..................................... 71
Tabel IV. 9 Rata-rata Hitung Skor Dominan ............................................ 73
Tabel IV. 10 Tabel Kolmogorov Smirnov ................................................ 74
Tabel IV. 1 Uji Linieritas Suasana Toko dengan Keputusan Pembelian .. 77
xviii
Tabel IV. 2 Uji Linieritas Haraga Produk dengan Keputusan Pembelian 78
Tabel IV. 3 Persamaa Regresi Suasana Toko dengan Keputusan
Pembelian .................................................................................................. 79
Tabel IV. 4 Persamaan Regresi Harga Produk dengan Keputusan
Pembelian .................................................................................................. 81
Tabel IV. 5 Perhitungan Koefisien Korelasi ............................................. 82
Tabel IV. 6 Uji-t Suasana Toko dengan Keputusan Pembelian ................ 83
Tabel IV. 7 Analisis Koefisien Determinasi ............................................. 85
Tabel IV. 8 Perhitungan Koefisien Korelasi. ............................................ 86
Tabel IV. 9 Uji-t Harga Produk dengan Keputusan Pembelian ................ 87
Tabel IV. 20 Analisis Koefisien Determinasi ........................................... 88
