Orang Tua (perusahaan)Dari Wikipedia bahasa Indonesia, ensiklopedia bebas

Orang TuaJenis Industri Didirikan Kantor pusat Produk Publik Produk konsumen, industri makanan dan minuman olahan Jakarta, Indonesia 17 Februari 1977 Kantor Pusat di Jakarta, Indonesia Pabrik di Jakarta Biskuit, permen, kacang, wafer, air, kopi, minuman sehat, susu prebiotik, minuman fermentasi, oral care, minuman nutrisi www.ot.co.id

Karyawan 5.300 orang Situs web

Orang Tua adalah salah satu kelompok bisnis produk konsumen di Indonesia. Perusahaan ini memproduksi berbagai produk-produk makanan mulai dari makanan ringan hingga makanan berat.

SejarahPerjalanan di Indonesia berawal pada tahun 1948 ketika penerimaan masyarakat terhadap minuman kesehatan tradisional semakin meluas. Untuk memenuhi kebutuhan ini sebuah pabrik dibangun di Semarang, lalu di Jakarta dua tahun kemudian. Sejalan dengan berkembangnya usaha dan kebutuhan masyarakat, pun membangun berbagai fasilitas produksi serta unit usaha baru, dimulai dengan pasta gigi dan sikat gigi dengan merek FORMULA. Pada tahun 1985 membentuk holding company dengan nama ADA, singkatan dari Attention, Direction and Action. Di bawah bendera ADA pengembangan usaha dan diversifikasi produk pun terus berlanjut. Peningkatan kapasitas produksi yang terus menerus berlangsung dan bertambahnya produk yang dihasilkan membutuhkan tim penjualan yang solid. Untuk menangani dan menguasai jalur distribusi dalam penyebaran produk-produk ini, Manajemen menunjuk P.T. Arta Boga Cemerlang sebagai distributor tunggal di Indonesia. Penetrasi produk-

produk ke pasar tradisional maupun modern ditangani dan dikelola dengan baik oleh Arta Boga Cemerlang. Pada tahun 1995 ADA kembali berganti nama menjadi ORANG TUA. Merek ORANG TUA yang sarat nilai historis ternyata telah mengakar dalam masyarakat Indonesia, sehingga menjadi salah satu keunggulan dalam memposisikan dirinya di tengah masyarakat. Di lain sisi, kata ORANG TUA itu juga identik dengan minuman kesehatan tradisional yang sudah tertanam di benak konsumen. Oleh karena itu revitalisasi nama dan logo dirasa perlu dilakukan sejalan dengan strategi pengembangan bisnis yang memasuki bisnis consumer goods. Pada tahun 2004 logo ORANG TUA dimodifikasi untuk mencerminkan sebagai perusahaan produk-produk bermerek pilihan utama konsumen yang dinamis, penuh semangat, berjiwa muda, dan menjadi kebanggaan para karyawannya. Bisnis semakin berkembang dengan penambahan unit usaha dan produk-produk baru. Kini telah memasuki berbagai kategori industri, seperti Personal Care, Confectionery, Health Drink, Wafer & Biscuit, Dairy Product, Jelly Product, RTD Tea dan Snack & Nut. Perusahaan yang semula bergerak dalam produksi minuman kesehatan tradisional kini telah berkembang menjadi produsen produk kebutuhan sehari-hari.

Arta Boga CemerlangArta Boga Cemerlang berdiri pada tahun 1985 dan merupakan distributor tunggal yang mendistribusikan produk dari sejumlah produsen ke seluruh wilayah di Indonesia. Namun demikian, cikal bakal Arta Boga Cemerlang sebagai perusahaan distribusi telah dimulai sejak tahun 1948. Saat ini Arta Boga Cemerlang telah menjadi salah satu perusahaan distribusi terbesar di Indonesia, yang mengkhususkan diri pada pendistribusian produk kebutuhan sehari-hari, meliputi beragam kategori, yaitu biskuit, wafer, permen, mi instan, minuman kesehatan, kacang, snack, baterai, dan lain-lain. Masing-masing kategori mencakup lebih dari satu merek. Arta Boga Cemerlang memiliki jaringan distribusi yang kuat, baik di kota besar maupun kota kecil di seluruh Indonesia. Saat ini divisi penjualan Arta Boga Cemerlang dibedakan atas 2 divisi, yaitu divisi 1 dan divisi 2, yang menjual produk food dan non food. Pasar tradisional dilayani oleh tim grosir dan tim pengecer. Sedangkan pasar modern dilayani oleh tim supermarket, minimarket dan hypermarket. Adapun survei AC Nielsen menunjukkan beberapa produk yang distribusikan, seperti baterai ABC Carbon Zinc, ABC Alkaline, Kratingdaeng, sikat gigi FORMULA dan wafer TANGO, adalah pemimpin pasar di Indonesia.

ProdukOT memproduksi beberapa lini produk, yakni:y

y y y y y y y y

Biskuit / Wafer: Oops Rock N Roll, Oops Wafer Keju Krim, Oops Olezzo, Tango, Mio, Fullo, Oops, Fugu, Oops Cheese Crackers, Oops Butter Crackers, Oops Energy Crackers Permen: Oops Keju Kunyah, MintZ, Station Rasa Minis, Cannon Ball, Blaster, Kurang Asem, Capilano's, Tango, Station Rasa, Station Susu Kacang: Kayaking Minuman Sehat: Balancea, Kiranti Air Sehat: Fruzz, Teh Gelas, Vita Pudding, Vita Jelly Drink, Vita Jelly Susu Fermentasi: VitaCharm Susu Cair: VitaMilk Prebiotik Oral Care: Formula, ABCdent Minuman Nutrisi: FitActive

Produk Lainy y y y y y

Batu Baterai: ABC Alkaline, ABC Minuman Energi: Kratingdaeng, Torpedo, Red Bull Mi Instan: Mi ABC, Gurimi Minuman Kesehatan: You C1000 Health Drink Minuman Kemasan: N Snack: Mi ABC Mie Remez

Orang tua(the company)

Indonesian From Wikipedia, the free encyclopedia

Pending changes displayed on the page iniBelum Examined Parents for Public Types Consumer products industry, processed food and beverages industry Established Jakarta, Indonesia February 17, 1977 Central Office headquarters in Jakarta, Indonesia The factory in Jakarta Confectionery products, sweets, nuts, wafers, water, coffee, drink healthy, prebiotic milk, fermented beverages, oral care, nutritional drinks Employees 5300 people Website www.ot.co.id Parents are one of the consumer product business group in Indonesia. This company produces a variety of food products ranging from mild to severe food meals. History Travel in Indonesia began in 1948 when the public acceptance of traditional health drinks increasingly widespread. To meet this need a factory built in Semarang and Jakarta two years later. Along with the development of business and community needs, even building production facilities as well as new business units, starting with toothpaste and toothbrush with FORMULA brand. In 1985 formed a holding company by the name of the ADA, which stands for Attention, Direction and Action. Under the banner of the ADA business development and product diversification continues. Increasing production capacity is continuously ongoing and increasing the resulting product requires a solid sales team. To handle and control the distribution channels in the spread of these products, Management has appointed PT Arta Boga Cemerlang as the sole distributor in Indonesia. The penetration of products into traditional and modern markets are handled and managed well by Arta Boga Cemerlang. In 1995 the ADA re-renamed PARENTS. PARENTS-laden brand of historical value was rooted in Indonesian society, so it becomes one of excellence in positioning itself in the community. On the other hand, said the PARENTS were

also identical to a traditional health drink that has been ingrained in the minds of consumers. Therefore, the revitalization of the name and logo needs to be considered in line with business development strategy into the business of consumer goods. In 2004 the logo PARENTS modified to reflect the company's branded products the top choice of consumers a dynamic, energetic, youthful, and the pride of its employees. Business is growing with the addition of business units and new products. Has now entered the various categories of industries, such as Personal Care, Confectionery, Health Drink, Wafer & Biscuit, Dairy Products, Jelly Product, RTD Tea and Snack & Nut. The company originally engaged in the production of traditional health drinks has now developed into a manufacturer of daily necessities. [Edit] Arta Boga Cemerlang Arta Boga Cemerlang established in 1985 and is the sole distributor who distributes products from a number of manufacturers throughout the region in Indonesia. However, the precursor of Arta Boga Cemerlang as distribution companies have been started since 1948. Arta Boga Cemerlang Today has been one of Indonesia's largest distribution company, which specializes in the distribution of products of everyday needs, covering a variety of categories, namely biscuits, wafers, candy, instant noodles, health drinks, nuts, snacks, batteries, and others. Each category includes more than one brand. Arta Boga Cemerlang has a strong distribution network, both in big cities and small towns throughout Indonesia. Currently Arta Boga Cemerlang sales division divided into two divisions, namely division 1 and division 2, which sells food and non food products. Traditional markets are served by a team of wholesalers and retailers team. While the modern market is served by a team of supermarkets, hypermarkets and mini market. The AC Nielsen survey showed that distribute some products, such as ABC Carbon Zinc battery, Alkaline ABC, Red Bull, toothbrush and wafer FORMULA TANGO, is the market leader in Indonesia. Products OT producing several product lines, namely: Biscuits / Wafers: Oops Rock N Roll, Cream Cheese Wafers Oops, Oops Olezzo, Tango, Mio, Fullo, Oops, Fugu, Cheese Crackers Oops, Oops Butter Crackers, Crackers Oops Energy Candy: Oops Cheese Chew, Mintz, Station Rasa Minis, Cannon Ball, Blaster, Less Asem, Capilano's, Tango, Pain Station, Station Milk

Nuts: Kayaking Healthy Drinks: Balancea, Kiranti Healthy Water: Fruzz, Gelas, Vita Pudding, Jelly Drink Vita, Vita Jelly Fermented Milk: VitaCharm Liquid Milk: VitaMilk Prebiotic Oral Care: Formula, ABCdent Nutritional Drinks: FitActive Other Products Stone Battery: Alkaline ABC, ABC Energy Drinks: Red Bull, Torpedo, Red Bull Noodles: Mi ABC, Gurimi Health Drinks: You C1000 Health Drink Beverage Packaging: NU Snack: ABC Noodle Mi remez