2

What is SOCIAL MEDIA MARKETING ?

“Social media marketing (SMM) is the use of social media websites and social networksto market a company’s products and services.”

But this definition is missing something really important. Let’s make it more simple andclear:

“Social media marketing is the process of creating tailored content for each social mediaplatform to drive engagement and promote your business.”

Social media marketing is all about connecting with your audience or customers andhelping them understand your brand better. It is incredibly beneficial to your businessgrowth.

Imagine you’re going to meet someone for the first time with an intention to build a goodrelationship.

What should you do to make that person like you instantly because you’re not going toget a second chance? Will you succeed if you meet that person and say things that areboring or meaningless?

People tend to like you more when you make them happy, no matter how you do that.

Just like the offline world, your social media marketing success largely depends on yourability to find and make your target audience happy so that they like your brand andshare your stories with others.

Your social media marketing efforts will produce no results if your story isn’t worthsharing.

3

Why Is Social Media Marketing Important Today?

Today's consumers rush to browse social media when they want to know more about anorganization or product because that’s where they’ll find others talking about thatbusiness.

What if you don’t have a social media presence? You’ll miss a great opportunity to makean impression.

Take a look at these stats from Oberlo to have a feel of why having a sound social mediamarketing strategy is imperative to business success in 2020 and beyond:

4

71% of consumers who have had a positive experience with a brand on social mediaare likely to recommend the brand to their friends and family.

90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active socialmedia users.

Facebook alone has over 2.7 billion monthly active users.

Your customers and prospects are using social media channels every single day,multiple times a day. Check out this blog to know how much time an average personspends on social media.

Social media is an ideal place for brands looking to gain insights into their audience’sinterests and tastes. The way experts see it, smart companies will continue to invest insocial media to achieve sustainable business growth.

Whether you want to launch a new product or a business, social media is the perfectlaunchpad to create a buzz around your initiatives. As we move further into the future ofe-commerce, it’s clear that social media marketing isn’t just an option.

In an increasingly competitive environment, your business can’t afford to miss out onsocial media.

It's especially competitive in the social media influencer space, where there arethousands of new influencers starting a brand every day. If you're trying to build more ofan online presence to become a social media influencer, make sure to read ourcomprehensive guide.

Benefits Of Social Media Marketing:

The concept of social media marketing has evolved over the years. A few years ago, thesole purpose of using social media channels was to generate website traffic.

5

Today, it has developed into something more than just a place to broadcast content.

You can have a social media marketing strategy in place to achieve a broad range ofbenefits from creating two-way conversations with potential customers to expand thereach of whatever you’re selling. I am going to mention the top 5 benefits of social mediamarketing:

1. SMM Consistently Warms Up A New Audience For Your Business:

● There’s nothing worse than facing a cold audience or people who haven't

interacted with your brand before.

● Social media marketing opens up doors to tools and tactics that make it easy to

warm up a new audience for your business.

● Facebook and other social platforms allow you to use content to connect with

the potential audience and warm them up. While it’s hard to get people’s

attention, you can easily break through the noise with engaging content.

● For example, creating an interesting Facebook video ad can drive people to know

more about you.

2. SMM Builds Stronger Relationships With Customers:

● If you think social media marketing is all about selling and promoting, rethink.

● Successful brands connect and engage with their social media audiences to

build lasting relationships.

● For instance, when they share something on a platform, they respond to whoever

leaves a comment or question to provide them any assistance they may need.

● Rather than selling your products or services, you can simply ask your social

media followers questions about your products or share something that could

make life easier for your audience.

● This way, you build trust and show them how much you care about their needs

and opinions.

6

● It's always a must to serve people first before asking them to invest with you.

● For example, one of our best social media strategies that we use is our

Entrepreneur Cooperative Facebook Community.

● We use this Facebook group as a place to talk about life and business, share cool

thoughts and strategies, and really just get to know other like-minded people like

us.

● A Facebook group is a great way to use social media to grow a loyal audience of

people who will advocate for your business or brand for a lifetime.

3. SMM Generates More Leads & Conversions:

● Platforms like Facebook, Instagram, Twitter, and Linkedin allow companies to

generate leads. You can use a mix of paid and organic tactics to boost

conversions.

● Video marketing, paid ad campaigns, giveaways, and email opt-ins are some of

the leading strategies to get prospects into your sales funnel.

● For example, running a giveaway campaign on Facebook can help you boost your

list of qualified email addresses.

● Since everything happens online, SMM is a measurable, quicker, and easier way

to build a database of prospects. With increased visibility, your business finds

plenty of opportunities for conversion.

● Compelling content can lead your social media followers to your company’s

website and turn them into loyal customers.

4. SMM Gives You A Leg Up On Competitors:

● There’s a lot to learn from your competitors’ social media presence, especially if

you have just started exploring social media and lack good marketing ideas.

● Progressive companies always monitor their competition to see what’s working

for them and whatnot. Tracking what your competitors are up to should be a key

part of your social media marketing strategy.

7

● You can start experimenting with things that are working for your competitors.

● For example, if paid Facebook ads are generating good results for your

competitors, you should try it too. However, you shouldn’t copy your competition

in a way that could hurt your reputation. Make sure to stand out.

● If you would like to see what type of Facebook ads your competitors are showing

their audience, you can see everything they are doing by visiting Facebook's ad

library.

● The ad library provides advertising transparency by offering a comprehensive,

searchable collection of all ads currently running from across Facebook apps

and services, including Instagram.

5. SMM Is Cost-Effective:

● Social media marketing is probably the most cost-efficient and diverse way of

promoting a business.

● It doesn’t cost anything to create a profile on most social networking sites. In

case you want to run a paid campaign to boost your content, the cost is relatively

low as compared to other advertising platforms.

● When done well, your chances of producing greater returns on your investment

are higher. If paid advertising is a part of your social media marketing strategy, be

sure to start small and work your way up as you become more comfortable.

● There’s always something you can do to improve your digital advertising results.

One of the benefits of social media marketing is that it allows you to track your

performance and fine-tune your strategy using real-time data.

Best Social Media Marketing Tips:Ready to get started with marketing on social media? Here are a few social mediamarketing tips to kick off your social media campaigns.

8

1. Great Social Content — Consistent with other areas of online

marketing, content reigns supreme when it comes to social media

marketing. Make sure you post regularly and offer truly valuable

information that your ideal customers will find helpful and interesting. The

content that you share on your social networks can include social media

images, videos, infographics, how-to guides and more.

2. A Consistent Brand Image — Using social media for

marketing enables your business to project your brand image across a

variety of different social media platforms. While each platform has its

own unique environment and voice, your business’s core identity, whether

it's friendly, fun, or trustworthy, should stay consistent.

3. Social Media for Content Promotion — Social media

marketing is a perfect channel for sharing your best site and blog content

with readers. Once you build a loyal following on social media, you'll be

able to post all your new content and make sure your readers can find new

stuff right away. Plus, great blog content will help you build more

followers. It's a surprising way that content marketing and social media

marketing benefit each other.

4. Tracking Competitors — It’s always important to keep an eye on

competitors—they can provide valuable data for keyword research and

other social media marketing insight. If your competitors are using a

9

certain social media marketing channel or technique that seems to be

working for them, consider doing the same thing, but do it better.

5. Measuring Success with Analytics — You can’t

determine the success of your social media marketing strategies without

tracking data. Google Analytics can be used as a great social media

marketing tool that will help you measure your most triumphant social

media marketing techniques, as well as determine which strategies are

better off abandoned. Attach tracking tags to your social media marketing

campaigns so that you can properly monitor them. And be sure to use the

analytics within each social platform for even more insight into which of

your social content is performing best with your audience.

6. Social Media Crisis Management — Things don't always go

swimmingly for brands on social media. It's best to have a playbook in

place so your employees know how to handle a snafu. Check out our

guide to social media crisis management to see examples of the worst

social media disasters, plus tips on how they should have been handled.

10

How to Choose Right Platform for Social Media Marketing:

Step 1: Identify your audience:

The first step is to identify who your audience is. You want to be as specific as possible,

since it will make your decision easier. Write down the answers to the following

questions:

● Who is your typical customer?

● How old are they?

11

● Are they male or female?

● What is their income and education level?

● What are they interested in outside of your product and service?

Step 2: Define your goals:

Once you know your audience, you need to define goals for that audience. As a business

owner, your primary goal will likely be to drive sales by attracting customers-yet, there

are other creative goals for social media. While some brands use social media to drive

brand recognition and to develop friendly relationships with potential buyers, others use

social media for customer support.

For example, on-demand media company Netflix uses the Twitter handle @Netflixhelps

to address customer service issues. Not only does it free up their phone lines, but it

gives satisfied customers an opportunity to promote their brand.

When it comes to creating your social media goals, brainstorm a list of both typical and

unusual ways social media could work for your brand.

Step 3: Find your audience:

Now that you have your audience profiled and your goals defined, it’s time to find your

audience. To do this, you’re going to determine which platform your audience uses by

looking at the demographics of the users on each platform. You’ll also want to consider

how active your audience is on that platform. For example, while young Facebook users

may have profiles, they’re more active on Instagram or TikTok. Besides demographics

and engagement, you’ll also want to look at how individuals use the platform.

Below is a guide to some of the major social media platforms to help you find

your audience:

12

FACEBOOK

Facebook reports over 2.7 billion users-that’s larger than the population of China! With all that noise,it’s important to remember how individuals use Facebook: to build relationships and keep contact withold friends. This makes Facebook a good platform for building the loyalty of your existing customerbase. The downside to Facebook is that it may be hard to reach a new audience; due to its largepopulation, your posts have a limited reach-even within your own networks.

As you assess Facebook as a potential platform, carefully consider your business goals. If you’re tryingto acquire new business, Facebook might not be your best option, but if you’re building a dedicatedfollowing of clients and you need a way to keep in touch with them, this is a great option for yourbusiness.

TWITTER

Twitter is an excellent platform to build awareness for your brand. Twitter utilizes the hashtag, whichorganizes conversations around a word or phrase. By searching hashtags, you can learn what people aretalking about so you can craft your tweets to take part in popular conversations. Why would you dothis? Because Twitter can o�er insight into what topics are trending, Twitter is often used by newsoutlets to find stories. Since Twitter is often used to provide real time updates to an audience, manybrands combine Twitter with o�ine engagement, such as events.

PINTEREST

Pinterest is used for “scrapbooking” or, in other words, saving content by “pinning” photos or videos toa virtual bulletin board. Female users dominate the Pinterest demographic. Some of the most commonpins are recipes, style ideas, striking photographs, and DIY crafts. Since Pinterest is a visual-basedplatform, you’ll need strong graphics to engage users. Successful business use of Pinterest has beenlinked to strong retail sales.

13

YOUTUBE

Although YouTube boasts 2.3 billion users, its reach extends far past that. You don’t have to sign up tobe a user to view content on YouTube. As a result, YouTube has become one of the biggest searchengine platforms. Many of these searches are for “How To” videos. Service industry businesses that cano�er this type of content work well on this platform, along with lifestyle and educational videos.

LINKEDIN

LinkedIn has the distinction of being the most utilized platform for older audiences. It boasts thelargest users among ages 30-49. LinkedIn is also unique because it has a narrow focus. People useLinkedIn to search for jobs and to network professionally. As a result, the platform is useful for B2Blead generation, general networking, as well as recruiting employees.

INSTAGRAM

Instagram is one of the fastest-growing platforms, especially among a young audience. Like Pinterest,Instagram relies on photos or videos for conversation. As a result, this platform works really well forvisual-based businesses, like art, food, retail, and beauty. Because it’s a growing platform, there’s lessnoise than Facebook. This means the platform is useful for generating leads because your reach iswider.

TIKTOK

TikTok is known for its short-form videos. Like Pinterest and Instagram, TikTok is best for visual-basedbusinesses like art, food, retail, beauty, and some service industries. TikTok has a very youngdemographic. The platform is useful for targeting the 18-24 age group and building brand awareness.

14

Learn the WEIRD trick that allowed a “Single Mother” to climb out of

Debt and make over $1200 per week helping other People’s

Businesses with her Social Media Marketing Skills !!!