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102 DAFTAR PUSTAKA Galih Prasetya, Edy Yulianto Sunarti (2014). Pengaruh Brand Image Terhadap Keputusan Pembelian pada Aqua journal of Univеrsitas Brawijaya Malang Yu-Chen Chen *, Rong-An Shang, Chen-Yu Kao, (2009) Electronic Commerce Research and Applications, journal homepage: www.elsevier.com/locate/ecra Kotler Keller. 2015 Marketing Management 15, Published by Pearson Education, Inc. 2016 Kotler,Amstrong, 2014 Principle Of Marketing, Published by Pearson Education, Inc. 2015 Journal of Arts & Social Sciences Vol 2, Issue 1, 26 -36 (2018) Determinants of Brand Image and their Impacts on Purchase Intention of Grab * Thoo Ai Chin Nur Ain Nasyazwanie Salimi Zuraidah Sulaiman Faculty of Management, Universiti Teknologi Malaysia, Malaysia British Journal of Marketing Studies epartment of Business Administration, McPherson University, Seriki Sotayo, P.M.B. 2094, Abeokuta, Nigeria.2015 Buchari Alma., 2016 Manajemen Pemasaran dan Pemasaran Jasa. Bandung. Alfabeta Sekaran, Uma. 2011. Metode Penelitian untuk Bisnis. Jakarta: Salemba Empat. Mahotra, 2008. Marketing Research An Applied Orientatio, International Edition:Pearson Mahotra, 2009. Marketing Research An Applied Orientatio, International Edition:Pearson

Transcript of 102 DAFTAR PUSTAKA Galih Prasetya, Edy Yulianto Sunarti...

Page 1: 102 DAFTAR PUSTAKA Galih Prasetya, Edy Yulianto Sunarti ...media.unpad.ac.id/thesis/120310/2014/120310140025_k_5213.pdf102 DAFTAR PUSTAKA Galih Prasetya, Edy Yulianto Sunarti (2014).

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DAFTAR PUSTAKA

Galih Prasetya, Edy Yulianto Sunarti (2014). Pengaruh Brand Image Terhadap

Keputusan Pembelian pada Aqua journal of Univеrsitas Brawijaya Malang

Yu-Chen Chen *, Rong-An Shang, Chen-Yu Kao, (2009) Electronic Commerce

Research and Applications, journal homepage: www.elsevier.com/locate/ecra

Kotler Keller. 2015 Marketing Management 15, Published by Pearson Education, Inc.

2016

Kotler,Amstrong, 2014 Principle Of Marketing, Published by Pearson Education, Inc.

2015

Journal of Arts & Social Sciences Vol 2, Issue 1, 26 -36 (2018) Determinants of Brand

Image and their Impacts on Purchase Intention of Grab * Thoo Ai Chin Nur Ain

Nasyazwanie Salimi Zuraidah Sulaiman Faculty of Management,

Universiti Teknologi Malaysia, Malaysia

British Journal of Marketing Studies epartment of Business Administration,

McPherson University, Seriki Sotayo, P.M.B. 2094, Abeokuta, Nigeria.2015

Buchari Alma., 2016 Manajemen Pemasaran dan Pemasaran Jasa. Bandung. Alfabeta

Sekaran, Uma. 2011. Metode Penelitian untuk Bisnis. Jakarta: Salemba Empat.

Mahotra, 2008. Marketing Research An Applied Orientatio, International

Edition:Pearson

Mahotra, 2009. Marketing Research An Applied Orientatio, International

Edition:Pearson

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Sugiyono. 2017. Statistika untuk Penelitian. Cetakan ke-28. Bandung: Alfabeta.

Dr. Vahidreza Mirabi, Hamid Akbariyeh, Hamid Tahmasebifard.2015.

A Study of Factors Affecting on Customers Purchase Intention.

Journal of Multidisciplinary Engineering Science and Technology. Vol 2 Issue

A.A Ngurah Dianta Esa Negara, Zainul Arifin, Inggang Perwangsa Nuralam.2018.

Pengaruh Kualitas Produk dan Brand Image terhadap minat beli.

Jurnal Administrasi Bisnis

Dr.D. Rajasekar., Dr.R.Srinivasan.2017.

Impact of Brand Image on Customers Buying Behaviour-an Empirical Analysis.

Indian Journal Of Applied Research. Issue 8.

Qin Bian, Sandra Forsythe. 2011. Purchase intention for luxury brands:

A cross cultural comparison. Journal of Business Research.Elsevier.

McPherson University, Seriki Sotayo.2015. The Influence Of Brand Image and

Promotional Mix on Consumer Buying Decision-A study of beverage consumerin

Lagos State, Nigeria. British Journal of Marketing Studies.

Veronika.2016. Penagruh Brand Image Terhadap Minat Beli Konsumen,

Dengan Brand Image sebagai variabel Mediasi. Skripsi Universitas Sanata

Dharma.

Octavina Benazir Kumala. 2012. Pengaruh Word Of Mouth terhadap Minat Beli

Konsumen Pada Tune Hotels Kuta-Bali. Skripsi. Universitas Indonesia.

Archna Vahie and Audhesh Paswan. 2006. Private label brand image its relationship

with store image and national brand. department of Marketing and Logistics,

University of North Texas, Denton, Texas. International Journal of Retail &

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Distribution Management Vol. 34 No. 1, 2014.

Kotler, Philip And Gary Amstrong.2016. Principles of Marketing ( Global Edition ).

Edisi 5e. England:Pearson

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