Post on 22-Apr-2023
2PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Agenda
Solution in Detail
SAP Innovation Management
Solution in Detail
Product Roadmap
Solution in Detail
Business Background
Business
BackgroundSAP Innovation
Management
Implementation
Options
Solution in Detail
SAP Innovation
Advisory
Service
Overview
4PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
4
Digital Transformation establishes competitive advantage and creates
new business outcomes
❑ Digital Transformation is changing the way companies compete and create value.
❑ The focus of value extraction is shifting from the hard assets and business processes companies control and leverage, to information from and about those assets and business processes.
❑ This transformation is allowing companies to improve how they currently operate, create new business models and sources of value, and lead their business ecosystems.
Action to Outcome
Innovation, new business models, and value creation
Insight to Action
Core, edge, and ecosystem roles and business processes
Data to Insight
Machines, processes, data, analytics, and UX
Digital Transformation Journey
5PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
5
Digital Transformation establishes competitive advantage and creates
new business outcomesManage Ideation with Innovative Technology
”Idea Exploration & Evaluation”Generate many ideas and to invest in the
“right” ideas based on customer desirability,
technical feasibility and market viability?
“Business Results”Commercialize inventions
into market success to fund
future idea exploration
Innovation Process
powered by SAP
HANA“Invention Effectiveness
& Efficiency”Convert ideas into market
ready products, services and
new business models
6PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Digital Transformation establishes competitive advantage and creates
new business outcomes
”Idea Exploration & Evaluation”SAP Innovation Management
“Business Results”SAP S/4HANA
“Invention Effectiveness
& Efficiency”SAP Portfolio and Project
Management (SAP PPM)
”Collaborate & Share”SAP Jam Business Collaboration
and Social Business Software
Manage Ideation with Innovative Technology
8PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
8
Why investing into Innovation Management?
Increasing speed of disruptionAverage tenure of average firm in S&P 500 went down from
58 years in 1961 to 18 years in 2012
Traditional innovation approaches are failinge.g. R&D investments are increasing but R&D returns are
decreasing
Innovation is the most important growth driverConstant innovation provides companies with a continued
competitive advantage which in return drives growth
Investments in to innovations need to be managedSuccessful company balance their investments according to
the 70-20-10 rule (core-adjacent-transformational innovation)
It’s not about “if” you are
doing innovation
management
–
It’s about “how” you are
doing innovation
management
9PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
9
Increasing speed of disruption
18 years
25 years
58 years
0 10 20 30 40 50 60 70
2012
1980
1961
Tenure of average firm in S&P 500
Source: Innosight(2012): “Creative Destruction Whips through Corporate America: An Innosight Executive Briefing on Corporate Strategy”http://www.innosight.com/innovation-resources/strategy-innovation/creative-destruction-whips-through-corporate-america.cfm
Entered
S&P 500 since
2002
Exited
S&P 500 since
2002
10PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
10
Traditional innovation approaches are failing
Source: Capgemini Consulting&Altimeter(2015): “The Innovation Game: Why and How Businesses are Investing in Innovation Centers”https://www.de.capgemini-consulting.com/sites/default/files/resource/pdf/innovation_center_v14_1.pdf f
R&D investments increasing, but R&D returns decreasing
In certain sectors, more than 85% of new products fail
Only 5% of R&D staff feel highly motivated to innovate
11PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
11
Innovation is the Most Important Growth Driver
Innovation today is a
key driver of organic growth for all companies
To be globally competitive,
organizations need
to become more
innovatein their products,
services and processes
80 percent of CEOs believed
innovation drives efficiencies and
leads to competitive advantage1
Top innovators plan to grow by
more than
60 % over the next five years
and create more than US$250 billion in new
revenue2
Sources
1)PwC 14th Annual Global CEO Survey, PwC, 2011
2) PwC’s Global Innovation Survey 2013, What sets breakthrough innovators apart
12PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
12
Investments in innovations need to be managed
Existing technology that
we currently use/deploy
Existing technology that
we do not use/deploy
New technology
Exi
sting m
ark
et
that
we
curr
ently
serv
e
Exi
sting m
ark
et
that
we d
o n
ot
serv
e
New
mark
et
Improvements,
extensions, variants and
cost reduction
Adjacent growth
Next generation productExploration with new
technologies
Exploration into new
markets
Adjacent
Core
Transformational Innovative companies carefully balance their invests into
❑ Core or incremental innovations (70%)
❑ Adjacent innovations (20%)
❑ Transformational innovations (10%)
Transformational innovations are the biggest thread for well established business models
❑ Think of these challengers: Airbnb, Uber
❑ Think of these laggers: Nokia, Kodak
Don’t leave it to competitors and start-ups to uncover transformational innovations
❑ Consider increasing investments in transformation innovations beyond 10%
Source: HBR 2012, Managing Your Innovation Portfoliohttps://hbr.org/2012/05/managing-your-innovation-portfolio
14PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Innovation ManagementSuccessfully manage your ability to innovate end-to-end
Ideas
CampaignsCorporate
Strategy
„Set the right scope“
„Manage the fuzzy front end“
„Plan investments & decide mix“
„Plan, execute & monitor projects“
Collaboration
& Evaluation
ConceptsInvestment
Decisions Allocate
peopleExecute
Projects
Plan
Projects
SAP Innovation Management
SAP JAM
SAP Portfolio Management
& Project Management
SAP S/4HANA
R e
v e
n u
e
15PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
15
SAP Innovation Management
Product Overview
Idea Community to run local & global
idea campaigns
Wall to collect &
collaborate
on idea
snippets
Expert Finder to match ideas
& experts Innovation Office
to valuate and
manage innovation
pipeline
Mobile Client to browse & share
anytime, anywhere
16PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
16
SAP Innovation Management – demo -
INNOVATIONMANAGEMENT
DEMO
17PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
17
Benefits of SAP Innovation Management
Effectively manage the innovation pipeline
• Run an Innovation Office to help evaluate and manage ideas throughout the pipeline
Accelerate the ideation phase
• Increased process efficiency turns ideas into concepts faster
Drive employee engagement and innovation enthusiasm
• Bridge innovation silos across functions, business units, and geographies
Manage innovation portfolio
• Seamless integration with SAP Portfolio & Project Management
19PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
19
Campaigns in SAP Innovation Management
Define Campaigns to get innovation started
Campaigns are used to collect ideas for a defined area to reach a certain goal.
They categorize different ideas to provide a better structure for the ideation process
and depend on individual department’s requirements.
- Simple flow to scope the innovation process
by any business user
• Innovation Manager creates campaign
• Innovation Manager assigns a campaign
manager to the campaign
• Campaign manager defines phases and
tags, creates landing page, assigns users to
certain roles and optionally configures
additional idea attributes
- Invite participants to specific campaign
- Elect evaluators and idea coaches
- Easily access Campaigns on Mobile Client
Idea
submissionCollaboration/
crowd engagementEvaluation
Concept /
project work
Campaign
definition
20PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
20
Idea Submission in SAP Innovation Management
Simple Contribution of Ideas & Inventions
- Collect & share idea snippets on your idea wall
- Create or copy an idea
- Name idea with self-explaining title
- Describe your idea in unlimited detail
- Enable co-author team to contribute
- Assign idea to relevant campaign
- Attach links supporting your idea
- Upload attachments in many common file
formats to explain your idea in more detail
- Self-evaluate idea
- Adjust it anytime, anywhere
Idea
submissionCollaboration/
crowd engagementEvaluation
Concept /
project work
Campaign
definition
Ideas are an essential part of businesses. Some ideas become reality,
some impress customers, and others may never be completed.
21PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
21
Collaboration in SAP Innovation Management
Simple Contribution of Ideas & Inventions
- Get in contact with all the stakeholders
related to an idea or campaign
- Get comments and likes from peers
- Allow voting for quantitative feedback
- Seamlessly integrate information outside
of SAP Innovation Management by
integrating widgets into a website or any
enterprise social media platform
- Foster employee engagement by
rewarding top contributors
Bridging innovation silos across functions, business units and geographies
by communication & social engagement
Idea
submissionCollaboration/
crowd engagementEvaluation
Concept /
project work
Campaign
definition
22PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
22
Evaluation in SAP Innovation Management
Score ideas and measure market potential
- Identify duplicates and merge ideas
- Set up flexible evaluation methods depending on
campaign and phases in the stage gate process
- Use predefined rating criteria with sub-criteria
e.g. Risk/ Reward Evaluation to identity future
“pearls” and avoid white elephants
- Control the visibility of all evaluations by idea
coach
- Verify ideas by pre-defined or system identified
experts with their individual innovation footprint
- Aggregated evaluations to combine opinions
- Reward employees for their contribution
State-of-the-art idea evaluation methods improve innovation effectiveness
and picking “the right ideas” as future innovations determines future success.
Idea
submissionCollaboration/
crowd engagementEvaluation
Concept /
project work
Campaign
definition
23PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
23
Project work after SAP Innovation Management
The link between an idea and its realization
- The link of ideas in SAP Innovation
Management
and portfolio items or projects in SAP PPM
enable seamless navigation and retrieval of
detailed information to increase process
efficiency
- Portfolio transparency by identification of similar
or even redundant products with SAP PPM
- Sales trends and analysis of success of formerly
submitted ideas in SAP Portfolio and Project
Management
Promising ideas may transform into a project and then a market ready product.
This link will be managed with the help of SAP Portfolio and Project Management.
Idea
submissionCollaboration/
crowd engagementEvaluation
Concept /
project work
Campaign
definition
25PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Idea Community
Central Idea Community as fuzzy frontend to run local & global idea campaigns
Campaign browsing
Walls for collaborative ideation
Idea submission
Links, attachments
Similarity analysis
Expert finder
Community voting,reputation system
„“ Comments / discussions
26PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Idea Management
Powerful Idea Management Capabilities help evaluating &managing the innovation pipeline
Campaign definition
Iterative & flexiblestage gate process
Pre-screening
Similarity analysis
Expert finder
Internal comments
Flexible authorizations forInternals and Externals
Simple workflow capabilities
Flexible evaluation methods
Reward ideas
27PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Mobile Client
Use Mobile Client to browse & share ideas and rank & vote anytime, anywhere
Browse ideas of others
Explore campaigns
Share ideas
among confidants
Draft & Publish ideas
anytime, anywhere
Supports any device
and display size
Manage and evaluate
ideas
28PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Configuration and Extensibility
Flexible Configuration and Extensibility capabilities adjust to customer needs
Process Flexibility
Custom Evaluations
Backend Enhancement
User Interface Enhancements
Analytics Enhancements
Simple Custom Branding
Community voting
Analysis
Concept
Implementation
Pilot
Responsibility Lists
Custom Voting Types
Custom Idea Forms
29PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Portfolio & Project Management Integration
Seamless SAP PPM integration from ideation into development execution
Navigate from the linked idea
to task, project or portfolio
item and vice versa
Measure and manage your
ability to innovate end-to-end
in Lumira
30PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Other Functions
Flexible Configuration and Extensibility capabilities adjust to customer needs
Enterprise search
Mail notifications
Scalability
Follow-up reminder
Multi Language Support
Feeds / Activity Log
Favorites
Reporting
Screen-specific
application help
31PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Jam Integration
Link ideation and collaboration to foster employee engagement into innovation
Embed Idea Widgets into SAP
Jam Open Social Containers
Leverage SAP Jam as
lightweight project / task
structure
Link SAP INM widgets in any
other Enterprise Social
application
32PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Architecture Overview
Available on-premise, in HANA Enterprise Cloud (HEC) and as public cloud solution
SAP HANA Platform
Idea Community
Natural Language
Processing & Search
XS Engine - ODATA
SAP UI5 Client
Analytics
IN MEMORY DATABASE TABLES
Innovation Office
Mobile UI
SAP Jam or
other Web 2.0
Platform
SAP Jam
SAP Portfolio
and Project
Management
External
identity
provider
Comprehensive
authorization concept
34PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
Innovation Management with SAP
Combine SAP tools & services to become innovation leader
35PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Innovation Management
Implementation Service
Customer Situation
Client plans to implement SAP Innovation Management as idea management system
Wants to understand the SAP Innovation Management Best Practices for finding more needles in the
haystack of ideas Wants to improve the existing idea management structures by using an integrated
ideation platform
Service Overview / Content
Start Prepare project, select optional components and confirm technical installation
Deploy Validate Best-Practices scope, conduct fit-gap-analysis, capture innovation mgmt.
requirements
Realize Activate solution, implement requirements and test the solution
Run Go-Live and hand-over of SAP Innovation Management implementation
Key Deliverables
Presentation of best practices
Implementation of SAP Innovation Management
with predefined customer-specific adjustments
Test & Documentation of the solution
Business Value
Bridge innovation silos across functions
Accelerated ideation process
Speed-up idea to concept phase
Foster interdisciplinary team building
Increase employee engagement in ideation
process
36PUBLIC© 2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ
SAP Innovation Management
Innovation Management Advisory Service
Customer Situation
Client plans or has already started an idea management initiative
Needs to understand the required capabilities to manage an idea management
initiative
Wants to improve the existing idea management structures
Service Overview / Content
Scoping Identify scope of an idea management campaign in an Design Thinking session
Establish Foundation Create prerequisites to ensure consistent planning, design & execution of idea management
Define the Process Design the idea management process incl. roles & responsibilities
Campaign Launch Support the customer in preparing, executing and managing IM campaigns
Key Deliverables
Ideation process incl. rules & evaluation criteria
Governance model incl. roles & responsibilities
Execution plan for ideation campaign
Business Value
Enable companies to leverage idea management in their
organization incl. clear processes, roles and responsibilities
Identification of innovative ideas with a high Fit 2 Market