Post on 08-Mar-2023
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Chapter ONE: Executive Summary
First of we all searched for the product, the products that we focused on is such that
nobody till date has gone online that is beer. Beer is sold in tremendous amount. This
product is highly consumable by different age group and is mainly preferred by the
youngster irrespective of their gender. Even though beer is available in Nepalese market
without any restriction, we planned to do online business because of the changing trends
in the socio-economic, cultural and technological environment of the country especially
in urban areas. As the technology is being advanced people prefer to have everything at
the point of their fingers. They want everything as fast as possible, so by taking the beer
business online people can save their time as well as cost of going outside to consume
beer. Due to severe changes in the political situation of the country it is not safe for
anyone at night to go out in order to consume beer. There are also industrial consumer
who order beer in bulk therefore it becomes easier for them to order online rather than
search for suppliers in vacuum. Moreover, there will be an added benefit for them that are
they can easily get required information related with the prices and the variety of the
beer. They will also be aware about the upcoming events, variety and about new product
launch.
Because of all the above reason, we thought of entering in online business of beer. For
this, we have collected the related information from different product site. Then, we also
searched for the suppliers who could provide the product in reliable price in desired
quantity with the various offer available.
Company markets strategies are word of mouth, pop-up, use the power of press release,
send direct mail, and send your customer something, trust niche advertising. Electronic
payment methods may be costly and challenging but they will give you the competitive
edge. If you order online through this website, you will be taken to a payment screen
where you can pay by credit card or PayPal, Money & Check, Credit card and cash.
Problem analysis is a set of techniques that flush out and define areas in which the end
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users are unsatisfied with an existing solution. We by providing such solution would
certainly help beer lovers by proper accessibility and convenience. People abroad who
love Nepali local beers can also enjoy the beers by our services. People now would not
have to go to shops to buy beers because we’ll be delivering to their place thorough our
business partners abroad.
E-Commerce is not just about doing business over the Internet, it is about changing the
way companies do business. In the designing phase of the site, we collected different
information about beer like price, picture, variety, website and history about the product
and the organization. We collected all these information and then inserted in the OS e-
commerce web design program. We also created a database management system on this
site where the data about the frequently visited customers are entered along with the
quantity and date of purchase. There is also a separate page for online payment, customer
enquiry, shipping and return, privacy note, condition of use and contact. There is also a
separate section called quick search for searching different products. We also offer a
separate column where customer can choose the product from different manufacturer.
More over there is also review column where customer can write their thought related to
our company.
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Chapter TWO: Introduction
E-commerce is changing the shape of competition, the speed of action, and the stream
lining of interactions, products, and payments from customers to companies and from
company to suppliers. For most companies today e-commerce is more than just buying
and selling products online.
As we know that e-commerce systems relay on the resources of the internet and many
other information technologies to support every step of this process.
Many companies now days from large to small are engaged in some form of e-commerce
activities.
Here we have taken the available beers in Nepali market to make a catalog. Beer is the
most drank alcoholic beverage in Nepal. Online trend has been increasing very much
hence people have been shopping online more now than ever before. People have been
buying house hold goods and other goods through web than ever before.
Online opportunities:
Providing a catalog where individuals can buy beers and get information about it would
certainly help a company to market its product in a better way. The company can also
access international market and attract more customers. The company can also find more
business partners who are interested to sell their products in Nepal of sell our product in
the foreign country.
Benefits:
Faster time to market
Reduced risk
Closer relationship with customers
Real-time data to make quantifiable decisions
Increased responsiveness
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Business model:
A business model answers vital questions about the fundamental components of a
business such as: Who are our customers? What do our customers value? How much will
it cost to deliver that value to our customers? How do we make money in this business?
Our customers are people aged from 18 and above both men and women who drink
alcoholic beverages. In the beer market it’s all about marketing and taste of the beer. If
we are able to reach large number of our potential customers in an effective and efficient
manner i.e. in both online and traditional way of buying and selling then our customers
would certainly value our products if we do this by collaborating with both foreign and
domestic companies which would help us to supply the demanded amount of products in
real time which would also help us build a network.
Marketing strategies
Word of mouth
The prospects who visit your company through their friend’s recommendation are more
likely to be converted into buying customers. We will be spreading information in the
market through our friends and relatives who will further talk to their friends and
relatives about our catalog which will help our website to become familiar in the market.
Pop up:
We will have pop up in some of the local internet sites which facilitate advertising.
Use the Power of Press Releases:
Using press releases is also one of the best and most effective Internet marketing
strategies to market your online business as well as to announce the new developments,
products and/or services of your company, or recent accomplishments, promotion of an
employee, expansion, and the list goes on. Another benefit is that this is a free method
depending on the publication you wish to use.
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Send Direct Mail:
If you are looking for a cost-effective online business marketing method, you’ve got to
consider the idea of sending direct mail. Purchase or build a list of possible customers
that matches your target market. They may not reply the first time but be persistent and
do not delete their names because you can use their names to build your list and the next
time you have a new product or service, email them again. Who knows, they might think
of your other products and/or services useful and they will finally convert into buying
customers.
Send your Customers Something:
We are also planning to send postcards, letters, and other freebies to inform all customers
that our products and services exist.
Trust Niche Advertising:
We will find out what online and offline trade, directories, and specialized publications
are related to the products and services and get them listed. We will look for
opportunities to market and advertise in these niche advertising venues. The more your
message is targeted and driven to specific audience, the better the return on investment
will be.
Payment method
Electronic payment methods may be costly and challenging but they will give you the
competitive edge. Different payment systems include traditional card payments, mail
order, online payments, payment bureaus, secure order forms, BACs alternative payment
options and no payment option.
In our catalog the customer will have to go through a process to buy beer:
- Visit the catalog site.
- See for the beers that he/she wants.
- Add the beer to the cart by pressing the “Add to Cart” button.
- After this a page opens up where the visitor is given with several options like
o Update- to refresh the page
o Continue shopping – if the customer wants and other beer.
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o Check out – to go out of that particular page.
o Remove – To remove the product
o Quantity – to specify the no. of quantity required.
After the visitor is done with shopping, he/she presses the “checkout” button and
confronts another page where if he already has an account can login and if not he/she will
have to create a new account.
If you order online through this website, you will be taken to a payment screen where you
can pay by credit card or PayPal (a radio button allowing you to choose which method
appears after the address information on the form).
Credit card payments will be processed by Authorize.net and other payment gateways
like
These are the leading secure online payment processing services which have been
provided to us by www.oscommerce.com . We are currently set up to take Visa and
MasterCard.
If you order by email, post or telephone as described above, you can pay by any of the
following methods:
Checks & Money Orders: Make them out to Drop-in. Checks must be drawn on bank in
Nepal. International Money Orders are OK.
Credit Cards: We accept all MasterCard and Visa affiliated cards. Include the card holder
name, card number, and expiration date plus security code. Include billing address if it is
different from the ship-to address for the order.
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PayPal: Make payments to PayPal account Dropin@Dropin.com.
Cash: We will also accept cash payments in U.S. dollars made through the mail. Round
off to the nearest dollar.
Chapter THREE: Business Problem Analysis and Solution
Problem Analysis
Problem analysis is a set of techniques that flush out and define areas in which the end
users are unsatisfied with an existing solution. These techniques help you understand the
business problems and their context sufficiently to avoid introducing negative side effects
with your solutions. It is also your best insurance against solving the wrong problem.
As we know that the world has been using internet now than ever before. So the idea of
marketing goods and services through internet has become of a vital necessity to modern
organizations.
Earlier people had no option and had to go to shop to buy beers. It would consume more
time, energy and risk of carrying and the fear of breaking the bottle. People now days are
ready to pay amount if they are provided with good services. Peoples in Nepal who are
habituated to drinking a beer and if they have to travel to any other country they did not
get to have the beer they had here.
Solutions:
We by providing such solution would certainly help beer lovers by proper accessibility
and convenience. People abroad who love Nepali local beers can also enjoy the beers by
our services. People now would not have to go to shops to buy beers because we’ll be
delivering to their place thorough our business partners abroad.
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Chapter FOUR: Website design
The web opens up a whole new market for goods and services. It creates opportunity for
a multifaceted arena that offers new efficiencies for sales, marketing, customer service,
shipment tracking, inventory monitoring. The web, taken as a whole is a powerful
medium where consumers browse, research, compare and then buy online or, after doing
their “Window shopping” online, make the purchase at a brick-and-mortar business.
EC is not just about doing business over the Internet, it is about changing the
way companies do business. It is about creating new business models while
transforming traditional ones.
This page is designed for online retail business of beer. We will be taking orders from
dealers and customers locally and international and we by the help of the beer company
will be supplying the beers.
Now in the designing phase of the site, we collected different information about beer like
price, picture, variety, website and history about the product and the organization. We
collected all these information and then inserted in the OS e-commerce web design
program. We also created a database management system on this site where the data
about the frequently visited customers are entered along with the quantity and date of
purchase. There is also a separate page for online payment, customer enquiry, shipping
and return, privacy note, condition of use and contact. There is also a separate section
called quick search for searching different products. We also offer a separate column
where customer can choose the product from different manufacturer. We provide a
separate column for online payment a where we accept payments in various other
currencies. Customers require opening their own account so as to order beer with the
column provided in the site. The page also offers an Add to cart option which is used in
order to buy multiple varieties. In the product description page, we have added full
description along with the website of the manufacturers of the product in case the
consumer requires further details about the product.
The brief pictures about web page are below;
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Chapter FIVE: Conclusion
It is the era of Information Technology (IT) and IT is growing rapidly with the time. As a
result, E-commerce is changing the shape of competition, the speed of action and the
stream lining of interactions, products and payment. It is not only selling and buying the
products online but it is adding the value to the products and cresting the image in the
customer mind with the help of internet and other technologies. Nowadays most of the
companies are using e-commerce activities to take market shares.
For our project report, we have taken the beers available in Nepal to make a cataloged.
Beer is the most drank alcoholic beverage in Nepal. E-commerce i.e. online shopping
system helps the customers to buy the products faster and easy than other shopping
systems. With the help of catalog, individual can get information about products and buy.
It helps the company to sell the products in a better way. In this way, company can access
the international markets and find more business partners who are interested to sell their
products in Nepal. There are some advantages of E-commerce in beverage products such
as faster time to market, reduced risk, closer relationship with customers, real-time data
to make quantifiable decisions, increased responsiveness etc.
We focus the customer age from 18 and above both men and women who drink alcoholic
beverages. So we use effective and efficient manner both online and traditional way of
doing business with domestic and international companies. We have planned to use word
to mouth marketing strategies that helps to spreads information about products through
our friends and relatives. As a result, our web site becomes familiar in the market. We
also use pop up, press release, direct mail such as send post card, letters etc.
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References/ Bibliography
www.oscommerce.com
http://www.carlsberg.com.np/
http://www.mteverestbrewery.com/ourbeers/everest-beer
http://mteverestbrewery.com/ourbeers/golden-tiger
http://www.gorkhabrewery.com/port_gorkha.php
http://www.heineken.com/AgeGateway.aspx
www.kingfisherbeerusa.com/
http://www.loewenbraeu.com/
http://www.gorkhabrewery.com/port_san.php
www.Google.com
Books
-Frontier of Electronic Commerce 9th
Edition by:-
-Management Information System 7th
Edition by:-
James A. O’ Brien
George M. Marakas
-Marketing Management 13th
Edition by:-
Philip Kotler
Gary Armstrong
-Slide provided by course Instructor
Mr. Kamal Bista