Post on 06-Feb-2023
12Chris Ebbert
Idea Creation Idea Capturing Idea Development
1/9
“Problem Solution”Find a problem, and solve it.
13Chris Ebbert
Idea Creation Idea Capturing Idea Development
1/9
“Problem Solution”Find a problem, and solve it.
14Chris Ebbert
Idea Creation Idea Capturing Idea Development
1/9
“Problem Solution”Find a problem, and solve it.
15Chris Ebbert
Idea Creation Idea Capturing Idea Development
1/9
“Problem Solution”Find a problem, and solve it.
16Chris Ebbert
Idea Creation Idea Capturing Idea Development
1/9
“Problem Solution”Find a problem, and solve it.
17Chris Ebbert
Idea Creation Idea Capturing Idea Development
1/9
“Problem Solution”Find a problem, and solve it.
Fun Example:
18Chris Ebbert
Idea Creation Idea Capturing Idea Development
2/9
“Derivative Idea”Find something existing, and change it.
19Chris Ebbert
Idea Creation Idea Capturing Idea Development
2/9
“Derivative Idea”Find something existing, and change it.
20Chris Ebbert
Idea Creation Idea Capturing Idea Development
2/9
“Derivative Idea”Find something existing, and change it.
Fun Example:
21Chris Ebbert
Idea Creation Idea Capturing Idea Development
3/9
“Symbiotic Idea”Combine several ideas.
22Chris Ebbert
Idea Creation Idea Capturing Idea Development
3/9
“Symbiotic Idea”Combine several ideas.
23Chris Ebbert
Idea Creation Idea Capturing Idea Development
3/9
“Symbiotic Idea”Combine several ideas.
24Chris Ebbert
Idea Creation Idea Capturing Idea Development
3/9
“Symbiotic Idea”Combine several ideas.
Fun Example:
25Chris Ebbert
Idea Creation Idea Capturing Idea Development
4/9
“Revolutionary Idea”Leave tradition behind.
26Chris Ebbert
Idea Creation Idea Capturing Idea Development
4/9
“Revolutionary Idea”Leave tradition behind.
27Chris Ebbert
Idea Creation Idea Capturing Idea Development
4/9
“Revolutionary Idea”Leave tradition behind.
28Chris Ebbert
Idea Creation Idea Capturing Idea Development
4/9
“Revolutionary Idea”Leave tradition behind.
Fun Example:
29Chris Ebbert
Idea Creation Idea Capturing Idea Development
5/9
“Serendipitous Discovery”Oops! Accidental discovery.
30Chris Ebbert
Idea Creation Idea Capturing Idea Development
5/9
“Serendipitous Discovery”Oops! Accidental discovery.
31Chris Ebbert
Idea Creation Idea Capturing Idea Development
5/9
“Serendipitous Discovery”Oops! Accidental discovery.
Fun Example:
Penicillin
32Chris Ebbert
Idea Creation Idea Capturing Idea Development
6/9
“Artistic Innovation”I don’t care if it works, let’s just make something cool.
33Chris Ebbert
Idea Creation Idea Capturing Idea Development
6/9
“Artistic Innovation”I don’t care if it works, let’s just make something cool.
34Chris Ebbert
Idea Creation Idea Capturing Idea Development
6/9
“Artistic Innovation”I don’t care if it works, let’s just make something cool.
Fun Example:
35Chris Ebbert
Idea Creation Idea Capturing Idea Development
7/9
“Philosophical Idea”A vision which may never be proven to work.
36Chris Ebbert
Idea Creation Idea Capturing Idea Development
7/9
“Philosophical Idea”A vision which may never be proven to work.
1 2 3
37Chris Ebbert
Idea Creation Idea Capturing Idea Development
7/9
“Philosophical Idea”A vision which may never be proven to work.
1 2 3
Fun Example:
Albert Einstein
38Chris Ebbert
Idea Creation Idea Capturing Idea Development
8/9
“Computer-Assisted Discovery”Expand research and numeric possibilities.
39Chris Ebbert
Idea Creation Idea Capturing Idea Development
8/9
“Computer-Assisted Discovery”Expand research and numeric possibilities.
40Chris Ebbert
Idea Creation Idea Capturing Idea Development
8/9
“Computer-Assisted Discovery”Expand research and numeric possibilities.
Fun Example:
41Chris Ebbert
Idea Creation Idea Capturing Idea Development
9/9
“Targeted Innovation”Find a way to reach a known goal.
42Chris Ebbert
Idea Creation Idea Capturing Idea Development
9/9
“Targeted Innovation”Find a way to reach a known goal.
43Chris Ebbert
Idea Creation Idea Capturing Idea Development
9/9
“Targeted Innovation”Find a way to reach a known goal.
Fun Example:
45Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Brainstorming”
Everybody expresses their ideas
46Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Brainwriting”
Everybody writes down an idea every three minutes.
47Chris Ebbert
Idea Creation Idea Capturing Idea Development
“CPS” Creative Problem Solving Process/ Osborn-Parnes
“Objective Finding, Data Finding, Problem Finding, Idea Finding, Solution Finding and Acceptance Finding”
R
48Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
49Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
50Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
51Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating Tool – pick any word or object, and associate freely with the projectProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
52Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating Tool – pick any word or object, and associate freely with the projectProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
+
53Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
54Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating Tool – Exaggerate! Reverse! Distort! This will help you move forward.Movement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
55Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating Tool – Exaggerate! Reverse! Distort! This will help you move forward.Movement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
56Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
57Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement Techniques – provoke by focusing on principlesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
58Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement Techniques – provoke by focusing on principlesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
59Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
60Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating Tool – just ask “why?”Concept Fan Idea Generating ToolDisproving
61Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating Tool – just ask “why?”Concept Fan Idea Generating ToolDisproving
62Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
63Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating Tool – systematically create broadest possible range of ideasDisproving
64Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating Tool – systematically create broadest possible range of ideasDisproving
65Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving
66Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving – try to disprove what everybody takes for granted
67Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Lateral Thinking Process” (Edward de Bono, 1967)
Random Entry Idea Generating ToolProvocation Idea Generating ToolMovement TechniquesChallenge Idea Generating ToolConcept Fan Idea Generating ToolDisproving – try to disprove what everybody takes for granted
68Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Six Thinking Hats” Edward de Bono, 1967
Managing Information Emotions Discernment Optimist Creativity
69Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Method Herrmann”
Four modes of thinking
Left Right
Analytical ThinkingSequential Thinking
Interpersonal ThinkingImaginative Thinking
70Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Think Outside the Box”
Think in a different way!
71Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Business War Games”
In Design: User/ Company Role Play
X30
company
user“A!” “B!”
72Chris Ebbert
Idea Creation Idea Capturing Idea Development
“SWOT Analysis”
Strengths/ Weaknesses/ Opportunities/ Strengths
73Chris Ebbert
Idea Creation Idea Capturing Idea Development
object – attribute
\
effect – attribute – object
/
object – attribute
“USIT” Unified Structured Inventive Thinking
Interaction of Objects and Attributes
DimensionalityPluralizationDistributionTransductionUniqueness
Option Cloud
74Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Thought Experiment”
What if…?
• challenge the prevailing• explain the past• solve problems• generate ideas• move current problems further• attribute causation, preventability, blame and responsibility for specific outcomes• assess in social and legal contexts• ensure the repeat of past success• examine the extent to which past events might have occurred differently• ensure the (future) avoidance of past failures• …
75Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Five Ws”
WWWWW(H)
Who is it about?What happened?Where did it take place?When did it take place?Why did it happen?How did it happen?
77Chris Ebbert
Idea Creation Idea Capturing Idea Development
“Decision Tree”
Because > because > because…
83Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
84Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
85Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
Criteria?
86Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
A B C
Criteria?
• “Less than 3V”• “Stays under 30 Celsius”• “Lasts 20.000 hours”
87Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
88Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
89Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
90Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
91Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
92Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
93Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
94Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which functionality will the user expect?Which aesthetics will the user expect?Which haptics will the user expect?Which acoustics will the user expect?Which manufacturing process will the client be happy with?Which norms and standards must be complied with?
Make a few, to compare:
Version 1 Version 2 Version 3
95Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Which concept fulfils all criteria in the most balanced way?
Version 1 Version 2 Version 3
96Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2
“Works like the final product”(but may still look imperfect)
97Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2
1, 1a, 2, 2a, 3,
98Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2
99Chris Ebbert
Idea Creation Idea Capturing Idea Development
Idea Selection – Concept Development – Concept Evaluation – Prototype Construction –Prototype Refinement and Testing – Tooling – Intellectual Property Protection
Version 2