Yuk, ngMarketing-in

Gamehttp://www.raywenderlich.com/11359/how-to-market-

and-promote-your-games-and-apps-part-1

UB

Studio Manager Agate Jogja

@ultramanbastard

ub@agatejogja.com

Apa itu Marketing?Marketing adalah prosespenyusunan komunikasi terpaduyang bertujuan untukmemberikan informasimengenai barang atau jasadalam kaitannya denganmemuaskan kebutuhan dankeinginan manusia.

Kapan kita melaksanakan

Marketing?

1. Pre-Development and

Development

2. Release

3. Post Release

Pre-DevelopmentThe 4 W’s and 1 H!Who Will Use My App/Game?

What Is My Competition?

Why Will My Product Be Unique?

When Will I Get it Done?

How Will People Interact with My

App?

Development Phase

Kapan mulai

promosi?

Di awal Development

Di tengah

Development

Di akhir Development

Di akhir Development

“surprise/news spike”

effect

Punya bukti nyata!

Bisa fokus koding

Di awal Development

Interaksi > polish idea, add

features

word of mouth earlier and

often

list of potential users > first

user

Generating Buzz Early

Apa yg perlu

disiapin?

Create a free blog or website

Visit forums specializing in your

market

Twitter – Facebook – Youtube

newsletter for updates

Bikin Teaser Trailer

Bikin App/Game

Preview

duniaku.net

segitiga.net

id.gamesinasia.com

Integrasi Analytics

Google Analytics

Flurry

Game Analytics

Integrasi Push

Notification

dan (atau) News Feed

Adding High-Value

Features

Game Center/Google Play Services

Good UI design

balance between challenge and fun

Multiplayer features

Updating your games and adding new

features

Connectivity with Facebook, Twitter,

YouTube, etc.

DevelopmentGenerating Buzz Early

Creating a Teaser Trailer

Releasing an App Preview

Integrating Analytics

Push Notifications and/or a News

Feed

Adding High-Value Features

Post Released

Game Launch Day

Buzz spike on launch date.

Time for preparation.

Advertising spike.

Promo codes and previews.

Minggu , Selasa, Kamis

Creating a Press Kit

Deskripsi dan Fitur Game

Email – Kontak

Image – Logo – Screen shot

Link Penting :

Twitter, Youtube, Website, App Store, Fans

Page

dopresskit.com

Creating a Press Release

Bikin seperti artikel/berita

Contek yang sudah ada

kirim ke web/blog/portal berita/koran

seperti presskit tapi bercerita

App Page

Remember your target audience.

Keep it short.

Have a good looking icon.

Make decorative screenshots.

Prioritize the first screenshot.

Localize.

List the features.

Making an App Trailer

Your game in action

Using Giveaways for

Promotion

Bagaimana dengan iklan?

Setelah itu??

Update Game mu..

bug fixes, new features

meningkatkan kualitas > better experience

Mailinglist

Web - Twitter - Facebook

Effectively Cross

Promotion

Top 10 Marketing Tips

4 W’s and 1 H.

Develop a healthy network of connections

Newsletter, Twitter account, and/or Facebook

page.

Create a web site for your app.

Cross promote your apps.

Get involved with the community of your

player.

Create a polished App Store page.

Create a great icon and GUI

Players, Players, Players.

Make an amazing and polished game.