Materi Bengkel Gamelan : Game Marketing
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Yuk, ngMarketing-in Game http://www.raywenderlich.com/11359/how-to-market- and-promote-your-games-and-apps-part-1
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Materi Bengkel Gamelan : Game Marketing
Transcript of Materi Bengkel Gamelan : Game Marketing
Yuk, ngMarketing-in
Gamehttp://www.raywenderlich.com/11359/how-to-market-
and-promote-your-games-and-apps-part-1
Apa itu Marketing?Marketing adalah prosespenyusunan komunikasi terpaduyang bertujuan untukmemberikan informasimengenai barang atau jasadalam kaitannya denganmemuaskan kebutuhan dankeinginan manusia.
Kapan kita melaksanakan
Marketing?
1. Pre-Development and
Development
2. Release
3. Post Release
Pre-DevelopmentThe 4 W’s and 1 H!Who Will Use My App/Game?
What Is My Competition?
Why Will My Product Be Unique?
When Will I Get it Done?
How Will People Interact with My
App?
Development Phase
Kapan mulai
promosi?
Di awal Development
Di tengah
Development
Di akhir Development
Di akhir Development
“surprise/news spike”
effect
Punya bukti nyata!
Bisa fokus koding
Di awal Development
Interaksi > polish idea, add
features
word of mouth earlier and
often
list of potential users > first
user
Generating Buzz Early
Apa yg perlu
disiapin?
Create a free blog or website
Visit forums specializing in your
market
Twitter – Facebook – Youtube
newsletter for updates
Bikin Teaser Trailer
Bikin App/Game
Preview
duniaku.net
segitiga.net
id.gamesinasia.com
Integrasi Analytics
Google Analytics
Flurry
Game Analytics
Integrasi Push
Notification
dan (atau) News Feed
Adding High-Value
Features
Game Center/Google Play Services
Good UI design
balance between challenge and fun
Multiplayer features
Updating your games and adding new
features
Connectivity with Facebook, Twitter,
YouTube, etc.
DevelopmentGenerating Buzz Early
Creating a Teaser Trailer
Releasing an App Preview
Integrating Analytics
Push Notifications and/or a News
Feed
Adding High-Value Features
Post Released
Game Launch Day
Buzz spike on launch date.
Time for preparation.
Advertising spike.
Promo codes and previews.
Minggu , Selasa, Kamis
Creating a Press Kit
Deskripsi dan Fitur Game
Email – Kontak
Image – Logo – Screen shot
Link Penting :
Twitter, Youtube, Website, App Store, Fans
Page
dopresskit.com
Creating a Press Release
Bikin seperti artikel/berita
Contek yang sudah ada
kirim ke web/blog/portal berita/koran
seperti presskit tapi bercerita
App Page
Remember your target audience.
Keep it short.
Have a good looking icon.
Make decorative screenshots.
Prioritize the first screenshot.
Localize.
List the features.
Making an App Trailer
Your game in action
Using Giveaways for
Promotion
Bagaimana dengan iklan?
Setelah itu??
Update Game mu..
bug fixes, new features
meningkatkan kualitas > better experience
Mailinglist
Web - Twitter - Facebook
Effectively Cross
Promotion
Top 10 Marketing Tips
4 W’s and 1 H.
Develop a healthy network of connections
Newsletter, Twitter account, and/or Facebook
page.
Create a web site for your app.
Cross promote your apps.
Get involved with the community of your
player.
Create a polished App Store page.
Create a great icon and GUI
Players, Players, Players.
Make an amazing and polished game.
