Materi Bengkel Gamelan : Game Marketing

download Materi Bengkel Gamelan : Game Marketing

of 32

Embed Size (px)

description

Materi Bengkel Gamelan : Game Marketing

Transcript of Materi Bengkel Gamelan : Game Marketing

Multivitamin Branding Games

Yuk, ngMarketing-in Gamehttp://www.raywenderlich.com/11359/how-to-market-and-promote-your-games-and-apps-part-11UBStudio Manager Agate Jogja@ultramanbastard

ub@agatejogja.com

2Apa itu Marketing?Marketing adalah proses penyusunan komunikasi terpadu yang bertujuan untuk memberikan informasi mengenai barang atau jasa dalam kaitannya dengan memuaskan kebutuhan dan keinginan manusia.3Kapan kita melaksanakan Marketing?Pre-Development and DevelopmentReleasePost Release4Pre-DevelopmentThe 4 Ws and 1 H!Who Will Use My App/Game?What Is My Competition?Why Will My Product Be Unique?When Will I Get it Done?How Will People Interact with My App?

5Development Phase6Kapan mulai promosi?

Di awal DevelopmentDi tengah DevelopmentDi akhir Development

7

8Di akhir Development

surprise/news spike effectPunya bukti nyata!Bisa fokus koding

9Di awal Development

Interaksi > polish idea, add featuresword of mouth earlier and oftenlist of potential users > first user10Generating Buzz Early

11Apa yg perlu disiapin?

Create a free blog or websiteVisit forums specializing in your marketTwitter Facebook Youtubenewsletter for updates12Bikin Teaser Trailer13Bikin App/Game Preview

duniaku.netsegitiga.netid.gamesinasia.com14Integrasi Analytics

Google AnalyticsFlurryGame Analytics15Integrasi Push Notificationdan (atau) News Feed16Adding High-Value Features

Game Center/Google Play ServicesGood UI designbalance between challenge and funMultiplayer featuresUpdating your games and adding new featuresConnectivity with Facebook, Twitter, YouTube, etc.17DevelopmentGenerating Buzz EarlyCreating a Teaser TrailerReleasing an App PreviewIntegrating AnalyticsPush Notifications and/or a News FeedAdding High-Value Features

18Post Released19Game Launch Day

Buzz spike on launch date.Time for preparation.Advertising spike.Promo codes and previews.

Minggu , Selasa, Kamis20 Creating a Press Kit

Deskripsi dan Fitur GameEmail KontakImage Logo Screen shotLink Penting : Twitter, Youtube, Website, App Store, Fans Page

dopresskit.com21 Creating a Press Release

Bikin seperti artikel/beritaContek yang sudah adakirim ke web/blog/portal berita/koran

seperti presskit tapi bercerita22App Page

Remember your target audience.Keep it short. Have a good looking icon. Make decorative screenshots. Prioritize the first screenshot.Localize.List the features.23Making an App Trailer

Your game in action24Using Giveaways for Promotion25Bagaimana dengan iklan?26Setelah itu??27Update Game mu..

bug fixes, new featuresmeningkatkan kualitas > better experience28MailinglistWeb - Twitter - Facebook29Effectively Cross Promotion30Top 10 Marketing Tips

4 Ws and 1 H.Develop a healthy network of connectionsNewsletter, Twitter account, and/or Facebook page.Create a web site for your app.Cross promote your apps.Get involved with the community of your player.Create a polished App Store page.Create a great icon and GUIPlayers, Players, Players.Make an amazing and polished game.3132