K R E A M B A G S 3 . 0

I N T R O D U C T I O N Once the blueprint is completed it is time to start the building process. Most brands have a »mission« or what some like to call their brands »philosophy«. Start with a brief introduction at the opening containing that philosophy. This introduction while concise may also contain: the brands history, information on the designer(s) and the inspiration(s) behind the collection at hand. This mini-autobiography of sorts is an imperative step, setting the tone for how the audience perceives what they are preparing to view.

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