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DAFTAR ISI

Halaman

Lembar Judul Tugas Akhir............................................................................... i

Lembar Pernyataan Keaslian Tugas Akhir................................................ ...... ii

Lembar Pernyataan Persetujuan Publikasi Karya Ilmiah ............................ .... iii

Lembar Persetujuan dan Pengesahan Tugas Akhir .......................................... iv

Lembar Konsultasi Tugas Akhir ...................................................................... v

Kata Pengantar ................................................................................................. vii

Abstraksi .................................................................................... ..................... viii

Daftar Isi........................................................................................................... x

Daftar Gambar .................................................................................................. xiii

Daftar Tabel ..................................................................................................... xiv

Daftar Lampiran ............................................................................................... xv

BAB I PENDAHULUAN ........................................................................... 1

1.1. Latar Belakang ........................................................................... 1

1.2. Maksud dan Tujuan .................................................................... 3

1.3. Metode Riset .............................................................................. 3

1.4. Ruang Lingkup ........................................................................... 9

1.5. Permasalahan Pokok .................................................................. 9

1.6. Sistematika Penulisan ................................................................ 10

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BAB II LANDASAN TEORI .... .................................................................. 11

2.1. Umum ......................................................................................... 11

2.2. Studi Literatur ............................................................................ 19

BAB III PEMBAHASAN .............................................................................. 23

3.1. Tinjauan Perusahaan .................................................................. 23

3.1.1. Sejarah Perusahaan ....................................................... 23

3.1.2. Visi Misi Perusahaan ....................................................... 24

3.1.3. Budaya PT Nutrifood Indonesia................................... ... 24

3.1.4. Logo Perusahaan........................................................ 27

3.1.5. Profil Perusahaan............................................................ 27

3.1.6. Struktur Organisasi .......................................................... 31

3.1.7. Tanggung Jawab dan Wewenang................................. 31

3.2. Proses Kerja Program Public Relations .................................... 32

3.2.1. Perencanaan event.......................................................... 32

3.2.2. Pelaksanaan.............................................................. 37

3.2.3. Evaluasi.................................................................. 38

3.3. Kendala dan Pemecahannya ....................................................... 38

BAB IV PENUTUP ........................................................................................ 40

4.1. Kesimpulan ................................................................................ 40

4.2. Saran ........................................................................................... 41

DAFTAR PUSTAKA ..................................................................................... 42

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DAFTAR RIWAYAT HIDUP ..................................................................... 44

SURAT KETERANGAN PKL/RISET ....................................................... 45

LAMPIRAN-LAMPIRAN ........................................................................... 51

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DAFTAR GAMBAR

Halaman

1. Gambar II.1 Logo Perusahaan................................................................... 27

2. Gambar II.2 Struktur Organisasi ............................................................... 31

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DAFTAR TABEL

Halaman

1. Tabel III.1 Analisis SWOT .................................................................................... 33

2. Tabel III.2 Kriteria Evaluasi .................................................................................. 36

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