Competitive Advantage

Market Base Strategy Vs Resources Base Strategy

Market Attractiveness

Market Based Strategy

Menyangkut posisi perusahaan dalam struktur industri dan menekankan strategi perusahaan yang fokus pada lingkungan di mana perusahaan beroperasi…..Outside –in perspective (external)

• Mengidentifikasi dan memilih dimensi kompetitif

• Mendapatkan posisi yang menarik dalam industri

• Memilih kombinasi pasar produk

a company analyzes the industry structure and according to the structure it creates its structure and strategy for effective positioning in the industry. (Porter.1980;1985)

Porter’s Five Forces Model

Porter’s Five Forces Model

Resource Based Strategy Resource Available: Tangibles, Intangibles &HR

Mengidentifikasi dan menekankan pentingnya penguasaaan atas sumber daya dalam mencapai keunggulan kompetitif

Resource Based Strategy Resource Available: Tangibles, Intangibles &HR

Valuable: sumber daya harus dapat meningkatkan efisiensi dan efektifitas perusahaanRare: sumber daya ini termasuk langka dan dikuasi oleh perusahaan dalam jumlah besarImperfectly imitable: susah untuk ditiruNon-Subtituable: tidak ada barang pengganti untuk sumber daya ini

Barney: 1991 ;2007

Competitive Advantage

Efficiency and the Experience Curve

Value Chain Analysis

Value Chain analysis by Michael Porter (1995)

Reduce costs Increase your

competitiveness Improve your

market share

Value Chain & Competitive Advantage

Valu

e Ch

ain

Generic Strategy

Value Chain Analysis

Co Creator

Just in Time- strategic alliance - Outsourching

Competitive Advantage

Generic Strategy

Resources, Capabilities &

Core Competencies

CultureTrust

Human ResourcesInformation Tech

Vertical integrationCorporate diversification

Merger- acquitition – strategic alliance

http://kafebisnis2010.wordpress.com/2011/11/21/leader-sebagai-stimulator-inovasi/#more-57

Competitive Advantage

Chan W Kim. Blue Ocean Strategy

Generic Strategy

STUCK IN THE MIDDLE

Incompatibility between strategy and environment

Overall Cost Leadership1. produce the same/better quality at less cost than anyone else. Enjoy greater

profits or - in a price war - stay in the market, profitably, with reduced prices. 2. This may revolutionize a firm where industry competition has been sluggish.

Competitors may be ill-prepared - mentally, economically, operationally - to minimize costs e.g. steel, retail banking, lager, an in-patient day.

Differentiation- implies a better/different product/service (or perceived as different) from others. With differentiated quality as the target - do we ignore costs? Quality imperatives demand a strategy equating the product with "desirable" quality standards. Differentiation can earn above average profits even in slow growth or declining market.

Market Niche/Segmentation- focusing on a section or group of the buying public or a segment of a product line or an area of a geographic market

Generic Strategy