Yellowbrand®

Case study:

Supapowa®

True value comes from your customer’s viewpoint.

make the technology make sense

Facilitated workshops to improve your products’ market positioning

Contact: Frances Clayton on 07818 038779 frances@whatstheuse.co.uk

Presenting wireless power not as a technology but as a power lifestyle addition.

tech products tend to position themselves in terms of their technology, leaving potential customers to imagine their ultimate use. Wireless power is one such technology.

With supapowa we presented those with 'smartphone power stress issues' the chance to keep powerful all day long.

a sort of smartphone viagra.

Continued

the name supapowa derives from the customer’s self image of being super-productive out of office thanks to smart tech. Given the issues of data-over-cellular power drain, added to the inconvenience of carryimg cables and wall outlets, wireless power does indeed offer the oppportunity to save the damsel in distress which is the mobile exec.

this project was so much more than branding. We worked with the entrepreneur first by positioning his company to provide an enterprise solution, before creating the consumer brand for wireless power per se. 

We wait to see if the idea of wireless personal power ever becomes a must-have in today's fickle tech world.

• a rebrand to establish a ‘Real World need’ for a tech solution

• Ideas facilitation: “Whats the use” workshop

• Brand strategy: ‘develop a consumer brand’

• Brand story development

• Visual brand development - sub brand development

• activation and support - High profile PR - Packaging - events - Web and commerce

“Wireless personal power”

the consumer brand story for wireless power.

social property is part of a naming process

Everything you need to get started with

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SupaPowa® is a registered trademark of QiConnect Ltd

147 Roller banner.indd 1 07/11/2014 07:13

A new kind of power…

… a new way of thinking about power

PMS 1925100M 40Y

Black

Branded items for launch.indd 1 23/10/2014 23:45

Portfolio 1Supapowa®, the first consumer brand for wireless power

Media event, spinnaker tower. November 2014

https://vimeo.com/113360157

One day, very soon, people will simply ask; “Do you have SupaPowa®…?”

Nic cowPeR

01243 200062

hello@yelloWBRaNd.Co.uk

skyPe: yellobRaNd

Yellowbr and.co.uk

© yelloWBRaNd ltd.

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