Digital Strategy

Chunghwa TelecomADV 420

Shuo-Jen PiProfessor Johnson

Background of Our Company

• Establish at 1996• Headquarter : Taipei, Taiwan • Local Company• Largest Telecom company in Taiwan• Revenue: NTD 1899.3 (from Jan.-Oct. 2015)

Target Audiences

• Everyone is our target audiences• Focus on young teenagers • Student Plan • Big Idea – “We are always walking on the front because of

you.”

Business Objectives & KPI

• Understand how we run our Company• Beneficial to consumer and worker• Cooperate Social Responsibility • Easy to let people about our company

Social Media Marketing

• More important than before• 71% of brand plan to invest on social media marketing • Facebook, YouTube, Pinterest, etc.

Internet Marketing

• Way to promote your brand in today’s society • SEO & SEM

Mobile Marketing

• Is a big deal now• New generation way to market your product• Mobile, App, Website mobile version

Inbound & Content Marketing

• Create, Optimize, Promote, Convert, Analysis • Much cheaper than using Outbound marketing • Content offers

Budget

• Hard work for a company to determine the correct budget • Either increase or decrease company’s revenue

Summary