Adv420 chunghwa telecom
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Digital Strategy Chunghwa Telecom ADV 420 Shuo-Jen Pi Professor Johnson
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Transcript of Adv420 chunghwa telecom
Digital Strategy
Chunghwa TelecomADV 420
Shuo-Jen PiProfessor Johnson
Background of Our Company
• Establish at 1996• Headquarter : Taipei, Taiwan • Local Company• Largest Telecom company in Taiwan• Revenue: NTD 1899.3 (from Jan.-Oct. 2015)
Target Audiences
• Everyone is our target audiences• Focus on young teenagers • Student Plan • Big Idea – “We are always walking on the front because of
you.”
Business Objectives & KPI
• Understand how we run our Company• Beneficial to consumer and worker• Cooperate Social Responsibility • Easy to let people about our company
Social Media Marketing
• More important than before• 71% of brand plan to invest on social media marketing • Facebook, YouTube, Pinterest, etc.
Internet Marketing
• Way to promote your brand in today’s society • SEO & SEM
Mobile Marketing
• Is a big deal now• New generation way to market your product• Mobile, App, Website mobile version
Inbound & Content Marketing
• Create, Optimize, Promote, Convert, Analysis • Much cheaper than using Outbound marketing • Content offers
Budget
• Hard work for a company to determine the correct budget • Either increase or decrease company’s revenue
Summary
