Post on 07-Mar-2016
description
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 1/18
Bahan Kuliah P 400 1
Sesi 7 :
RENCANA INTERVENSI PROMOSI
KESEHATAN
Dian AyubiDepartemen Pendidikan Kesehatan dan Ilmu Perilaku
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 2/18
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 3/18
Bahan Kuliah P 400
PEMILIHAN STRATEGI PROMKES
Review Beberapa Strategi Pr!"es
!" #$%a&ah
' Mu(ah (i)una*an +a,i -uli+ (i*ua-ai' M$&ba)i in./%&a-i &$&,$n)a%uhi
,$n(a,a+ &$%an)-an) ,$&i*i%an
b$%(a-a%*an ,$-an 1$%bal
' Sa-a%an bia-anya ,a-i. -$(i*i+ in+$%a*-i($n)an na%a-u&b$% a+au ,$-$%+a lainnya
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 4/18
Bahan Kuliah P 400 4
2" M$(ia Ma--a' Salu%an */&uni*a-i yan) &$nan)*au -a-a%an lua-
' U&u&nya -a-a%an +i(a* a+au -$(i*i+ u-aha un+u*
&$n$%i&a ,$-an
' S+%a+$)i ini +i(a* $.$*+i. *a%$na ,$-an +i(a* (a,a+
(i*hu-u-*an un+u* -a-a%an +$%+$n+u
' S+%a+$)i ini $.i-i$n *a%$na biaya yan) &u%ah (ala& -*ala
$*/n/&i
' #/n+/h 3 +$l$1i-i %a(i/ */%an &aalah /u+(//% &$(ia
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 5/18
Bahan Kuliah P 400
Perbedaan memasarkan perilaku sehatdan produk komersial:
!" P$%ila*u -$ha+ -$%in) b$%-i.a+ 5&$nya*i+*an6
2" M$%ubah ,$%ila*u -$ha+ ,$%lu 7a*+u la&a
" K$b$%ha-ilan *a&,any$ ,$%ila*u -$ha+ha%u- &$n8a*u, -*ala lua- ,%/(u* */&$%-il8u*u, 2 9 : (a%i -a-a%an
4" An))a%an *a&,any$ *$-$ha+an auh l$bih*$8il
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 6/18
Bahan Kuliah P 400 ;
" In-+%u*-i in(i1i(ual' Dala& +a+anan ,a-i$n (i-$bu+ */n-$lin)
' B$%-i.a+ in(i1i(ual (i)una*an bila ,$%b$(aan
*a%a*+$%i-+i* -a-a%an -an)a+ b$-a% ' P$nyuluh &$&b$%i*an a(1/*a-i -/lu-i
,$%&a-alahan *$-$ha+an b$%(a-a%*an
*$bu+uhan in(i1i(ual
' Ti(a* $.i-i$n ba)i ,$nyuluh +a,i $.i-i$n ba)i
-a-a%an
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 7/18
Bahan Kuliah P 400 <
4" Si&ula-i' Si&ula-i a(alah &$+/($ $*,$%i$n+al (i &ana
&/($l -i+ua-i nya+a (i)una*an un+u* &$%an)-an)
a+au &$&ban+u ,%/-$- ,$&b$laa%an' S$&a*in &i%i, ($n)an -i+ua-i nya+a -$&a*in bai*
-i&ula-i +$%-$bu+' B$n+u* -i&ula-i 3 ,$%&ainan (%a&a b$%&ain
,$%an =role playing > &/($l */&,u+$%i-a-i' Si&ula-i 8/8/* un+u* &$nin)*a+*an &/+i1a-i (an&$n)ubah -i*a,
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 8/18
Bahan Kuliah P 400 ?
" M/(i.i*a-i P$%ila*u' M$&/(i.i*a-i ,$%ila*u -,$-i.i* b$%(a-a%*an
,%in-i, ,$n)*/n(i-ian &$lalui %an)-an)an (an
*/n-$*u$n-i' T$/%i 3 %an)-an)an =an+$8$($n+> ,$%ila*u
-,$-i.i* */n-$*u$n-i =,/-i+i.@n$)a+i.>
' #/n+/h %an)-an)an 3 i*lan +$l$1i-i
' #/n+/h */n-$*u$n-i ,/-i+i. 3 ha(iah ,uian
' #/n+/h */n-$*u$n-i n$)a+i. 3 -an*-i
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 9/18
Bahan Kuliah P 400
;" P$n)$&ban)an Ma-ya%a*a+' P%/-$- yan) b$%/%i$n+a-i *$,a(a &$+/($
,$n)/%)ani-a-ian &a-ya%a*a+ yan) &$n$*an*an ,a(a
,$n)$&ban)an *$&a&,uan *$+$%a&,ilan (an
,$&aha&an ,a(a &a-ya%a*a+ +$%+$n+u' S+%a+$)i ini b$%(a-a%*an *$&an(i%ian *$-$,a*a+an
b$%-a&a (ala& ,$&$8ahan &a-alah"
' P$nyuluh b$%+in(a* -$ba)ai .a-ili+a+/%
' E1alua-i -+%a+$)i ini l$bih -uli+ (iban(in)*an -+%a+$)i lain*a%$na $.$*nya +$%a(i (ala& 7a*+u yan) la&a
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 10/18
Bahan Kuliah P 400 !0
At#ra$ %a&a! Me!i&i' Strategi
!" Pilih &ini&al +i)a -+%a+$)i
2" U&u&nya ,$n))unaan &$(ia -$%in) (i)una*an (ala&,%/&/-i *$-$ha+an
" S$&a*in la&a ,%/)%a& -$&a*in banya* -+%a+$)i
4" Di&ulai ($n)an -+%a+$)i yan) ,alin) &u%ah -$($%hana
" S$&a*in */&,l$*- ,$%&a-alahan ,$%ila*u yan) a*an
(iin+$%1$n-i -$&a*in banya* -+%a+$)i yan) (i)una*an;" S+%a+$)i yan) &$&,$n)a%uhi .a*+/% ,%$(i-,/-i-i u&u&nya
&$&,unyai $.$* yan) -in)*a+
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 11/18
Bahan Kuliah P 400 !!
MEN(A(AGI PERMASALAHAN ORGANISASI
!" Al/*a-i Su&b$% Daya' P$n)an))a%an -alah -a+u 8a%a un+u*
&$&,$%*i%a*an -u&b$% (aya yan) (ibu+uh*an
(ala& &$ny$l$-ai*an +uuan ,%/)%a&
' Su&b$% (aya &anu-ia 3 b$%a,a la&a yan)
(ibu+uh*an *$ahlian a,a yan) (i,$%lu*an +u)a-
a,a yan) ha%u- (i*$%a*an' P$%$n8anaan 7a*+u 3 %$*%u+&$n ,$la+ihan (ll
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 12/18
Bahan Kuliah P 400 !2
2" Dia)n/-i- A(&ini-+%a-i
a" Anali-i- In+$%nal P%/)%a& =7i+hin ,%/)%a&> A,a*ah ,%/)%a& +$%-$n(i%i a+au ba)ian (a%i ,%/y$*
b$-a% Ca*+/% yan) ,$%lu (i,$%+i&ban)*an 3 b$-a% (an
*/&,l$*-i+a- ,%/)%a& ,$n$&,a+an .i-i* (an
/%)ani-a-i/nal -+a..in) ,$n(anaan (an -i-+$&
,$n(u*un)
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 13/18
Bahan Kuliah P 400 !
b" Anali-i- In+$%nal O%)ani-a-i =7i+hin /%)ania+i/n> K$ba%uan %$la+i. ,%/)%a& (ala& /%)ani-a-i
Tin)*a+an (i&ana ,%/)%a& (i*$nal (an (iha%)ai-$ba)ai -$buah in+$%1$n-i
S+a+u- ,%/)%a&
E.$* ,%/)%a& +$%ha(a, /%)ani-a-i
K$-ia,an /%)ani-a-i un+u* b$%ubah
8" Anali-i- An+a% O%)ani-a-i M$n)$+ahui +in)*a+an (i&ana ,iha* lua% yan)
&$n-,/n-/%i /%)ani-a-i (a,a+ &$&,$n)a%uhi,$%*$&ban)an ,%/)%a&
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 14/18
Bahan Kuliah P 400 !4
EVAL)ASI PROGRAM
Ti$g"at Eva&#asi
!" E1alua-i P%/-$- = process evaluation>
E1alua-i +$%ha(a, +in(a*an ,%/.$-i/nal ,$&an+auan*uali+a- -+an(a% ,%/.$-i/nal yan) (i)una*an
2" E1alua-i Da&,a* =impact evaluation>' E1alua-i +$%ha(a, ,$%ubahan .a*+/% ,%$(i-,/-i-i
,$&un)*in (an ,$n)ua+"
' E1alua-i +$%ha(a, ,$%ubahan ,$%ila*u
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 15/18
Bahan Kuliah P 400 !
" E1alua-i Ha-il =outcome evaluation>' E1alua-i a,a*ah +$%(a,a+ ,$%ubahan a+a-
&/%+ali+a- (an &/%bi(i+a- ,$nya*i+
' A,a*ah an)*a in-i($n- (an ,%$1al$n-i (a,a+(i,$n)a%uhi /l$h ,%/)%a&"
' Man.aa+ -/-ial a,a yan) (i(a,a+
'
S$%in) +i(a* $.i-i$n *a%$na &$&$%lu*an 7a*+uyan) la&a 9 !0 +ahun
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 16/18
Bahan Kuliah P 400 !;
%isai$ Eva&#asi
!" P$n($*a+an #a+a+an Hi-+/%i- =record-keepingapproach>
M$liha+ ,$%ubahan -$la&a ,%/)%a& (ialan*an"M$n))una*an +a&,ilan (ia)%a& a+au )%a.i*
2" P$n($*a+an T$&uan =inventory approach>M$la*u*an -u%1$y un+u* &$&,$%*i%a*an +in)*a+ ,$n8a,aian
yan) (i(a,a+
" P$n($*a+an K/&,a%a+i. =8/&,a%a+i1$ a,,%/a8h>M$&ban(in)*an ($n)an (a+a yan) &i%i, (a%i ,%/)%a& (i
+$&,a+ lain
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 17/18
Bahan Kuliah P 400 !<
4" P$n($*a+an Kua-i E*,$%i&$n+al' I($n+i.i*a-i ,/,ula-i -a-a%an lain yan) &i%i, na&un +i(a*
&$n$%i&a in+$%1$n-i ,%/)%a&' S$8a%a ,$%i/(i* &$&ban(in)*an (ua */&uni+a- +$%-$bu+
" P$n($*a+an E*,$%i&$n' S$,$%+i ,$n($*a+an ui *lini- a(a ,%/-$(u% random
assignment ' In(i1i(u (i,ilih -$8a%a a8a* un+u* &$n$%i&a ,%/)%a&
a+au +i(a*
;" P%/y$* P$n$li+ian E1alua-i' S$,$%+i (i-ain N/" hanya &$n8a*u, &ul+i in+$%1$n-i
&ul+i ,$n)u*u%an a(anya 1a%iab$l ,$%an+a%a
7/21/2019 06rencanaintervensi
http://slidepdf.com/reader/full/06rencanaintervensi-56dd8de264e2f 18/18
Bahan Kuliah P 400 !?
%ISK)SI
Ban(in)*an *$un+un)an (an *$*u%an)an +ia,
$ni- &$(ia &a--a b$%(a-a%*an -$l$*+i.i+a-
-a-a%an */&,l$*-i+a- ,$-an biaya ,$%,aanan *a%a*+$%i-+i* -/-ial ($&/)%a.i
-a-a%an