06rencanaintervensi

7/21/2019 06rencanaintervensi

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Bahan Kuliah P 400 1

Sesi 7 :

RENCANA INTERVENSI PROMOSI

KESEHATAN

Dian AyubiDepartemen Pendidikan Kesehatan dan Ilmu Perilaku



Bahan Kuliah P 400

PEMILIHAN STRATEGI PROMKES

Review Beberapa Strategi Pr!"es

!" #$%a&ah

' Mu(ah (i)una*an +a,i -uli+ (i*ua-ai' M$&ba)i in./%&a-i &$&,$n)a%uhi

,$n(a,a+ &$%an)-an) ,$&i*i%an

b$%(a-a%*an ,$-an 1$%bal

' Sa-a%an bia-anya ,a-i. -$(i*i+ in+$%a*-i($n)an na%a-u&b$% a+au ,$-$%+a lainnya



Bahan Kuliah P 400 4

2" M$(ia Ma--a' Salu%an */&uni*a-i yan) &$nan)*au -a-a%an lua-

' U&u&nya -a-a%an +i(a* a+au -$(i*i+ u-aha un+u*

&$n$%i&a ,$-an

' S+%a+$)i ini +i(a* $.$*+i. *a%$na ,$-an +i(a* (a,a+

(i*hu-u-*an un+u* -a-a%an +$%+$n+u

' S+%a+$)i ini $.i-i$n *a%$na biaya yan) &u%ah (ala& -*ala

$*/n/&i

' #/n+/h 3 +$l$1i-i %a(i/ */%an &aalah /u+(//% &$(ia



Bahan Kuliah P 400

Perbedaan memasarkan perilaku sehatdan produk komersial:

!" P$%ila*u -$ha+ -$%in) b$%-i.a+ 5&$nya*i+*an6

2" M$%ubah ,$%ila*u -$ha+ ,$%lu 7a*+u la&a

" K$b$%ha-ilan *a&,any$ ,$%ila*u -$ha+ha%u- &$n8a*u, -*ala lua- ,%/(u* */&$%-il8u*u, 2 9 : (a%i -a-a%an

4" An))a%an *a&,any$ *$-$ha+an auh l$bih*$8il



Bahan Kuliah P 400 ;

" In-+%u*-i in(i1i(ual' Dala& +a+anan ,a-i$n (i-$bu+ */n-$lin)

' B$%-i.a+ in(i1i(ual (i)una*an bila ,$%b$(aan

*a%a*+$%i-+i* -a-a%an -an)a+ b$-a% ' P$nyuluh &$&b$%i*an a(1/*a-i -/lu-i

,$%&a-alahan *$-$ha+an b$%(a-a%*an

*$bu+uhan in(i1i(ual

' Ti(a* $.i-i$n ba)i ,$nyuluh +a,i $.i-i$n ba)i

-a-a%an



Bahan Kuliah P 400 <

4" Si&ula-i' Si&ula-i a(alah &$+/($ $*,$%i$n+al (i &ana

&/($l -i+ua-i nya+a (i)una*an un+u* &$%an)-an)

a+au &$&ban+u ,%/-$- ,$&b$laa%an' S$&a*in &i%i, ($n)an -i+ua-i nya+a -$&a*in bai*

-i&ula-i +$%-$bu+' B$n+u* -i&ula-i 3 ,$%&ainan (%a&a b$%&ain

,$%an =role playing > &/($l */&,u+$%i-a-i' Si&ula-i 8/8/* un+u* &$nin)*a+*an &/+i1a-i (an&$n)ubah -i*a,



Bahan Kuliah P 400 ?

" M/(i.i*a-i P$%ila*u' M$&/(i.i*a-i ,$%ila*u -,$-i.i* b$%(a-a%*an

,%in-i, ,$n)*/n(i-ian &$lalui %an)-an)an (an

*/n-$*u$n-i' T$/%i 3 %an)-an)an =an+$8$($n+> ,$%ila*u

-,$-i.i* */n-$*u$n-i =,/-i+i.@n$)a+i.>

' #/n+/h %an)-an)an 3 i*lan +$l$1i-i

' #/n+/h */n-$*u$n-i ,/-i+i. 3 ha(iah ,uian

' #/n+/h */n-$*u$n-i n$)a+i. 3 -an*-i



Bahan Kuliah P 400

;" P$n)$&ban)an Ma-ya%a*a+' P%/-$- yan) b$%/%i$n+a-i *$,a(a &$+/($

,$n)/%)ani-a-ian &a-ya%a*a+ yan) &$n$*an*an ,a(a

,$n)$&ban)an *$&a&,uan *$+$%a&,ilan (an

,$&aha&an ,a(a &a-ya%a*a+ +$%+$n+u' S+%a+$)i ini b$%(a-a%*an *$&an(i%ian *$-$,a*a+an

b$%-a&a (ala& ,$&$8ahan &a-alah"

' P$nyuluh b$%+in(a* -$ba)ai .a-ili+a+/%

' E1alua-i -+%a+$)i ini l$bih -uli+ (iban(in)*an -+%a+$)i lain*a%$na $.$*nya +$%a(i (ala& 7a*+u yan) la&a



Bahan Kuliah P 400 !0

At#ra$ %a&a! Me!i&i' Strategi

!" Pilih &ini&al +i)a -+%a+$)i

2" U&u&nya ,$n))unaan &$(ia -$%in) (i)una*an (ala&,%/&/-i *$-$ha+an

" S$&a*in la&a ,%/)%a& -$&a*in banya* -+%a+$)i

4" Di&ulai ($n)an -+%a+$)i yan) ,alin) &u%ah -$($%hana

" S$&a*in */&,l$*- ,$%&a-alahan ,$%ila*u yan) a*an

(iin+$%1$n-i -$&a*in banya* -+%a+$)i yan) (i)una*an;" S+%a+$)i yan) &$&,$n)a%uhi .a*+/% ,%$(i-,/-i-i u&u&nya

&$&,unyai $.$* yan) -in)*a+



Bahan Kuliah P 400 !!

MEN(A(AGI PERMASALAHAN ORGANISASI

!" Al/*a-i Su&b$% Daya' P$n)an))a%an -alah -a+u 8a%a un+u*

&$&,$%*i%a*an -u&b$% (aya yan) (ibu+uh*an

(ala& &$ny$l$-ai*an +uuan ,%/)%a&

' Su&b$% (aya &anu-ia 3 b$%a,a la&a yan)

(ibu+uh*an *$ahlian a,a yan) (i,$%lu*an +u)a-

a,a yan) ha%u- (i*$%a*an' P$%$n8anaan 7a*+u 3 %$*%u+&$n ,$la+ihan (ll




2" Dia)n/-i- A(&ini-+%a-i

a" Anali-i- In+$%nal P%/)%a& =7i+hin ,%/)%a&> A,a*ah ,%/)%a& +$%-$n(i%i a+au ba)ian (a%i ,%/y$*

b$-a% Ca*+/% yan) ,$%lu (i,$%+i&ban)*an 3 b$-a% (an

*/&,l$*-i+a- ,%/)%a& ,$n$&,a+an .i-i* (an

/%)ani-a-i/nal -+a..in) ,$n(anaan (an -i-+$&

,$n(u*un)



Bahan Kuliah P 400 !

b" Anali-i- In+$%nal O%)ani-a-i =7i+hin /%)ania+i/n> K$ba%uan %$la+i. ,%/)%a& (ala& /%)ani-a-i

Tin)*a+an (i&ana ,%/)%a& (i*$nal (an (iha%)ai-$ba)ai -$buah in+$%1$n-i

S+a+u- ,%/)%a&

E.$* ,%/)%a& +$%ha(a, /%)ani-a-i

K$-ia,an /%)ani-a-i un+u* b$%ubah

8" Anali-i- An+a% O%)ani-a-i M$n)$+ahui +in)*a+an (i&ana ,iha* lua% yan)

&$n-,/n-/%i /%)ani-a-i (a,a+ &$&,$n)a%uhi,$%*$&ban)an ,%/)%a&




EVAL)ASI PROGRAM

Ti$g"at Eva&#asi

!" E1alua-i P%/-$- = process evaluation>

E1alua-i +$%ha(a, +in(a*an ,%/.$-i/nal ,$&an+auan*uali+a- -+an(a% ,%/.$-i/nal yan) (i)una*an

2" E1alua-i Da&,a* =impact evaluation>' E1alua-i +$%ha(a, ,$%ubahan .a*+/% ,%$(i-,/-i-i

,$&un)*in (an ,$n)ua+"

' E1alua-i +$%ha(a, ,$%ubahan ,$%ila*u



Bahan Kuliah P 400 !

" E1alua-i Ha-il =outcome evaluation>' E1alua-i a,a*ah +$%(a,a+ ,$%ubahan a+a-

&/%+ali+a- (an &/%bi(i+a- ,$nya*i+

' A,a*ah an)*a in-i($n- (an ,%$1al$n-i (a,a+(i,$n)a%uhi /l$h ,%/)%a&"

' Man.aa+ -/-ial a,a yan) (i(a,a+

'

S$%in) +i(a* $.i-i$n *a%$na &$&$%lu*an 7a*+uyan) la&a 9 !0 +ahun



Bahan Kuliah P 400 !;

%isai$ Eva&#asi

!" P$n($*a+an #a+a+an Hi-+/%i- =record-keepingapproach>

M$liha+ ,$%ubahan -$la&a ,%/)%a& (ialan*an"M$n))una*an +a&,ilan (ia)%a& a+au )%a.i*

2" P$n($*a+an T$&uan =inventory approach>M$la*u*an -u%1$y un+u* &$&,$%*i%a*an +in)*a+ ,$n8a,aian

yan) (i(a,a+

" P$n($*a+an K/&,a%a+i. =8/&,a%a+i1$ a,,%/a8h>M$&ban(in)*an ($n)an (a+a yan) &i%i, (a%i ,%/)%a& (i

+$&,a+ lain



Bahan Kuliah P 400 !<

4" P$n($*a+an Kua-i E*,$%i&$n+al' I($n+i.i*a-i ,/,ula-i -a-a%an lain yan) &i%i, na&un +i(a*

&$n$%i&a in+$%1$n-i ,%/)%a&' S$8a%a ,$%i/(i* &$&ban(in)*an (ua */&uni+a- +$%-$bu+

" P$n($*a+an E*,$%i&$n' S$,$%+i ,$n($*a+an ui *lini- a(a ,%/-$(u% random

assignment ' In(i1i(u (i,ilih -$8a%a a8a* un+u* &$n$%i&a ,%/)%a&

a+au +i(a*

;" P%/y$* P$n$li+ian E1alua-i' S$,$%+i (i-ain N/" hanya &$n8a*u, &ul+i in+$%1$n-i

&ul+i ,$n)u*u%an a(anya 1a%iab$l ,$%an+a%a



Bahan Kuliah P 400 !?

%ISK)SI

Ban(in)*an *$un+un)an (an *$*u%an)an +ia,

$ni- &$(ia &a--a b$%(a-a%*an -$l$*+i.i+a-

-a-a%an */&,l$*-i+a- ,$-an biaya ,$%,aanan *a%a*+$%i-+i* -/-ial ($&/)%a.i

-a-a%an

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