By the mid-1950s, the Haas typefoundry in Switzerland recognized a decrease in sales of their sans serif (“grotesk”) typefaces. �eir classic designs were less favored than com-petitors like Berthold’s Akzidenz-Grotesk, which was especially popular in the emerging “International Style” of graphic design. Presi-dent of the company, Eduard Hoffmann, saw an opportunity and commissioned former Haas salesman and designer, Max Miedinger, to design a new Haas Grotesk.
Lectura Impreso
Lectura pantalla
Señalización
Pixel / Stencil
Identidad
Aprendizaje
Multilenguaje
Cifras
Función FuenteGaramond/Karmina
Verdana/Georgia
Interstate
Jara / stencil
Rotis Sans
Tcl Grafito califrafía
Adobe Arabic نضااثجبج
Lucida mono
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Neutro, Clásico, Serio
Neutro, Moderno, Clásico, Serio
Neutro, Práctico, Urbano
Tecnología, Game / Rudo, Militar, Industrial
Moderno, Relajado, Confianza
Niños, Escuela, Infantil, Tierno
Árabe, Antiguo, Religioso, Exótico
Funcional, Autmático, Moderno
Display, depende de su forma.
connotación FuenteGaramond/Karmina
Verdana/Georgia
Interstate
Jara / stencil
Rotis Sans
Tcl Grafito califrafía
Adobe Arabic نضااثجبج
Lucida mono
todo lo demás
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