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Lampiran 1.
KUISIONER PENELITIAN
ANALISIS PENGARUH ATMOSFER WAROENG JOGLO “BU RINI” TERHADAP KEPUASAN
KONSUMEN
A. Identitas Responden :
Nama :
Pekerjaan :
Jenis Kelamin :
Umur :
B. Beri tanda (X) pada bagian anda :
1. Dari manakah anda mengetahui tentang Waroeng Joglo “BU RINI” ?
a. Teman
b. Keluarga
c. Iklan
d. Lainnya . . . (silahkan diisi)
2. Sudah berapa kali anda berkunjung ke Waroeng Joglo “BU RINI” ?
a. Kurang dari lima kali kunjungan (tidak perlu menjawab pertanyaan berikutnya)
b. Lima kali kunjungan
c. Lebih dari lima kali kunjungan
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Berilah tanda check (√) pada salah satu kolom jawaban yang sesuai dengan pendapat saudara/i.
Pertanyaan di bawah ini dengan kode:
SS = Sangat Setuju
S = Setuju
RR = Ragu ragu
TS = Tidak Setuju
STS = Sangat Tidak Setuju
ATMOSFER RUMAH MAKAN
Penglihatan / sight
no Pertanyaan SS S RR TS STS
1. Waroeng Joglo “BU RINI” menyuguhkan pemandangan
persawahan yang alami dan menyenangkan
2. Pencahayaan yang cukup sehingga dapat melihat
sekeliling dengan baik
3 Tata ruang rumah makan didesign sedemikian rupa
sehingga teratur dan menyenangkan
4 Rumah makan bersih
Sentuhan/Touch
no Pertanyaan SS S RR TS STS
1 Meja dan kursi nyaman untuk ditempati
2. Gasebo/lesehan di Waroeng Joglo “BU RINI” yang
nyaman dan menyenangkan
Bau (aroma)/ Smell
No Pertanyaan SS S RR TS STS
1 Aroma masakan yang menggugah selera makan
2. Merasakan kesegaran udara karena outdoor dan lokasi di
daerah persawahan yang asri
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Pendengaran/ Hearing
No Pertanyaan SS S RR TS STS
1. Musik yang dimainkan cukup tenang sehingga pelanggan
nyaman pada saat menyantap hidangan
2. Suara lingkungan yang tenang, jauh dari keramaian kota
3 Pelayan yang melayani menawarkan menu dengan jelas
4 Pelayan ramah dalam melayani pelanggan
Suhu/ Temperature
No Pertanyaan SS S RR TS STS
1. Makanan yang disajikan hangat
2. Minuman yang disajikan sesuai dengan pesanan
pelanggan dingin/panas
3 Suhu ruangan yang sejuk
Tempo
No Pertanyaan SS S RR TS STS
1. Pelayan cepat dalam menjelaskan menu
2. Tidak perlu menunggu terlalu lama dalam penyajian
makanan dan minuman yang dipesan
Kepuasan Konsumen
No Pernyataan SS S RR TS STS
1. Saya suka makanan dan minuman yang disajikan enak
dan sesuai selera
2. Saya suka pelayanan yang cepat dan memuaskan
3 Saya suka rasa nyaman yang ditimbulkan
4 Pelayan menyajikan makanan sesuai dengan permintaan
saya
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Lampiran 2. Tabel Karakteristik Responden
no katagori subkatagori Jumlah %
1 Jenis kelamin Laki-laki 111 55,5
perempuan 89 44,5
2 usia
≥ 20 tahun 2 1,00
21- 30 tahun 167 83,5
31- 40 tahun 27 13,5
>40 tahun 4 2,00
3 pekerjaan
mahasiswa 151 75,5
karyawan 32 26
wirausaha 10 5
Ibu rumah tangga 4 2
Guru 1 0,5
Pelajar/sekolah 2 1
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Lampiran 3. Uji Reliabilitas dan Validitas
Penglihatan/Sight
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
.827 .837 4
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
Item-Total Statistics
12.2333 2.944 .719 .604 .754
12.1667 2.902 .749 .565 .741
12.1667 2.971 .501 .297 .863
12.1333 2.947 .686 .571 .768
pengelihatan1
pengelihatan2
pengelihatan3
pengelihatan4
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Mult iple
Correlation
Cronbach's
Alpha if Item
Deleted
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Sentuhan/Touch
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
.641 .646 2
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
sentuhan1 3.5333 .602 .477 .227 .(a)
sentuhan2 3.4000 .800 .477 .227 .(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Bau(aroma)/ smell
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
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a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
.610 .630 2
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
aroma1 3.6667 .713 .460 .212 .(a)
aroma2 3.6000 .386 .460 .212 .(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Pendengaran/hearing
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
.850 .850 4
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Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
pendengaran1 12.5667 5.978 .496 .252 .887
pendengaran2 12.0667 3.789 .802 .775 .758
pendengaran3 12.1000 3.128 .885 .832 .721
pendengaran4 11.8667 4.602 .686 .515 .813
Suhu/temperature
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
.774 .777 3
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
suhu1 7.6000 1.834 .559 .340 .759
suhu2 7.5000 1.707 .707 .506 .582
suhu3 7.7000 2.148 .580 .387 .732
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Tempo
Case Processing Summary
N %
Cases Valid 30 15.0
Excluded(
a) 170 85.0
Total 200 100.0
a Listwise deletion based on all variables in the procedure.
Reliability Statistics
Cronbach's
Alpha
Cronbach's
Alpha Based
on
Standardized
Items N of Items
.605 .609 2
Item-Total Statistics
Scale Mean if
Item Deleted
Scale
Variance if
Item Deleted
Corrected
Item-Total
Correlation
Squared
Multiple
Correlation
Cronbach's
Alpha if Item
Deleted
tempo1 4.1333 .533 .438 .192 .(a)
tempo2 4.2667 .409 .438 .192 .(a)
a The value is negative due to a negative average covariance among items. This violates reliability model
assumptions. You may want to check item codings.
Kepuasan
Case Processing Summary
N %
Cases Valid 30 100.0
Excluded(a)
0 .0
Total 30 100.0
a Listwise deletion based on all variables in the procedure.
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Reliability Statistics
Cronbach's Alpha
Cronbach's Alpha Based
on Standardized
Items N of Items
.690 .696 4
Item-Total Statistics
Scale Mean if Item Deleted
Scale Variance if
Item Deleted
Corrected Item-Total Correlation
Squared Multiple
Correlation
Cronbach's Alpha if Item
Deleted
puas1 12.2667 2.823 .515 .543 .610
puas2 12.0000 3.448 .563 .541 .573
puas3 12.3667 3.895 .422 .399 .657
puas4 12.3667 3.757 .427 .403 .653
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Lampiran 4. Analisis Regresi Berganda
Variables Entered/Removed(b)
Model Variables Entered
Variables Removed Method
1 TTEMPO, TSENTUHAN, TTEMPERATUR, TPENGELIHATAN1, TAROMA, TPENDENGARAN(a)
. Enter
a All requested variables entered. b Dependent Variable: TPUAS
Model Summary
Model R R Square Adjusted R
Square Std. Error of the Estimate
1 .617(a) .380 .361 1.64512
a Predictors: (Constant), TTEMPO, TSENTUHAN, TTEMPERATUR, TPENGELIHATAN1, TAROMA, TPENDENGARAN
ANOVAb
320.283 6 53.380 19.724 .000a
522.337 193 2.706
842.620 199
Regression
Residual
Total
Model
1
Sum of
Squares df Mean Square F Sig.
Predictors: (Constant), TTEMPO, TSENTUHAN, TTEMPERATUR,
TPENGELIHATAN1, TAROMA, TPENDENGARAN
a.
Dependent Variable: TPUASb.
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Coefficientsa
3.712 1.428 2.600 .010
.091 .072 .079 1.267 .207 .819 1.221
.039 .101 .025 .390 .697 .768 1.303
.533 .116 .300 4.589 .000 .749 1.335
.245 .066 .254 3.687 .000 .676 1.480
.219 .078 .193 2.810 .005 .681 1.469
.028 .085 .021 .332 .740 .767 1.305
(Constant)
TPENGELIHATAN1
TSENTUHAN
TAROMA
TPENDENGARAN
TTEMPERATUR
TTEMPO
Model
1
B Std. Error
Unstandardized
Coeff icients
Beta
Standardized
Coeff icients
t Sig. Tolerance VIF
Collinearity Statistics
Dependent Variable: TPUASa.
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Lampiran 4. Foto Waroeng Joglo “Bu Rini” Salatiga
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