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Ujang Sumarwan | 06 UAT Perilaku Konsumen IPBCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/consumer-behavior/06-2/

06 UAT Perilaku Konsumen IPB

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Jusup Agus Sayono, Ujang Sumarwan, Noer Azam Achsani, Hartoyo. 2009.(AnAnalysis of Determinats of Credit Card Ownership).- Analisis Faktor-faktor yangMempengaruhi Keputusan Kepemilikan Kartu Kredit, Studi Kasus Di Jakarta,Indonesia. . Jurnal Organisasi dan Manajemen, Vol 2 No 2 April 2009. 67-79,


Alamsyah, Z., Ujang Sumarwan, Hartoyo, Eva Z Yusuf. 2010. Analisis Faktor-faktoryang Mempengaruhi Pilihan Jenis Minuman pada Situasi Health and Appearance.Mercu Buana Bulletin Penelitian. Edisi No. 23, November 2010. Hal 21-46.


Judianto Hasan, Hartoyo Hartoyo, Ujang Sumarwan, Budi Suharjo. 2012. FactorsAnalysis in Desire to Buy Environmental Friendly Products - Case Study for AirCondition Products. International Business Research ISSN 1913-9004 (Print), ISSN1913-9012 (Online). http://ccsenet.org/journal/index.php/ibr/article/view/19043

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http://ccsenet.org/journal/index.php/ibr/article/view/19043






Ujang Sumarwan | 06 UAT Perilaku Konsumen IPBCopyright Ujang Sumarwan [email protected]://sumarwan.staff.ipb.ac.id/consumer-behavior/06-2/


Puspitawati Herien; Ujang Sumarwan; Ratna Megawangi; Pang S Asngari .2007. (The Effect of Family Economic Conditions, Parenting and Peer Group towardAdolescents' Deliquencies in Bogor City.-Pengaruh Keadaan Sosial Ekonomi Keluarga, Pengasuhan Anak dan kelompok Teman terhadap Kenakalan PelajarSMK-TI dan SMU di Kota Bogor . Media & Gizi Keluarga, Desember 2007, XXXI(2):28-38. ISSN. 0216-9363

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Sahomo Amru; Ujang Sumarwan; Arif Imam S. 2007. (An Analysis of FactorsInfluencing On line Customer Satisfaction).- Analisis Faktor-faktor yangMempengaruhi Kepuasaan Pelanggan Online . Journal of Management andAgribusiness (Jurnal Manajemen dan Agribisnis), Vol. 4 No. 2, Oktober 2007, ISSN1693-5853


Zifwen; Ujang Sumarwan; MD Djamaludin. 2006. (An Analysis of AdvertisingExpenditures and Media Habit in Television and Printed Media).- Analisis CategoryAdvertising Expenditure dan Consumer Media Habit di Media Televisi dan MediaCetak . Jurnal Manajemen dan Agribisnis Vol 3 No 2 September 2006

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