YouTubeChannelFreeGuide

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EverydaybillionsofvideosarewatchedonYouTube,makingitnotonlyanincrediblypopularwebsitebutalsoaverypowerfulsearchengine.Consequently,YouTubealsoplaysacri;calroleinSearchEngineOp;misa;on(SEO).Inaddi;on,companiesthatuseawiderangeofadver;singmediaoNenfindthatitisvideos(asopposedtoothermedia)thathavethebestReturnOnInvestment(ROI).Theyalsofindthatadcampaignsandlandingpageswithvideocontentsignificantlyincreaseconversionrates.Attheendoftheday,peoplelovewatchingvideos-aphenomenonthatdoesn’tlooklikechangingany;mesoon.Theimplica;onforbusinessesisthatvideomarke;ng,morethananyotherchannel,isamustforbothexternalandinternalcommunica;on.ThereisnolongeranyexcusenottohaveyourownYouTubechannel.HereisaguideontohowtoquicklyopenaYouTubechannelandgetstartedwithyourvideouploads.Ifyouneedanyassistancewithyourvideomarke;ngstrategyandvideoproduc;on,pleasedonothesitatetocontactusat:

shortlisted.produc;ons@gmail.com

orvisitourwebsite

www.shortlisted-produc;ons.com

Step1.CreateyourGoogleaccountInordertocreateaYouTubechannelyouneedtohaveaGoogleaccount,eitherinyournameorinthenameofyourcompanyandwhichyoucancreatebyopeningagmailaccount.Dependingonyourambi;onandbudget,youcaneithergoforapaidbusinessaccountandgetawholerangeofbusinessservicesincludingaddi;onalcloudstorage,businesscalendar,customised@yourcompanyname.comaccounts,etc.(hereisthelinkhWps://gsuite.google.co.uk),oryoucanjustaddaregularfreegmailaccount(hWps://mail.google.com).Purelyfordemonstra;onpurposes,wehavecreatedanaccountforShortlistedProduc;onswiththeemailaddress:shortlisted.produc;ons@gmail.com.Step2.Updateyourpersonalorcompanyinforma:ononyourGoogleaccountSignintoyourGoogleaccountwithyournewpassword,gototheiconintherighttopcornetofyourscreen.

Updaterelevantpersonalorcompanyinforma;onandaccountpreferences.

PleasenotethatthepictureprofileintheGoogleaccountwillbevisibleasyourprofilepictureattheYouTubeChannel(aswellasyourgmailaccount).Besidestheprofilepicture,youcanaddyourcustombanner.

Andadda“story”describingyourbusiness.

Inthesec;on“PersonalInforma;onandPrivacy”clickon“Aboutme–whatotherscanseeaboutme”andaddyourwebsiteinforma;on.

Step3.CreateYouTubeChannelGotowww.youtube.comandsigninwithyournewaccount.Accepttheterms.Youwillgetamessagethat“youarenowregisteredwithYouTube”.

Signinwithyournewaccountpassword

NowwhenyouhavegotaYouTubeaccount,gotheYouTubeaccountse`ngsandclick“Createachannel”.

Congratula;ons!YouhavegotyourownYouTubeChannel.Youcanalwayscomebacktoyourchannelandse`ngsbyclickingtheprofilepictureintherighttopcornerofthescreenandgoingtotheCreatorStudio.Wealsorecommendaddingchannelartandcustomisingse`ngs.

Step4.UploadyourvideoTouploadyourvideo,clickontheuploadbuWoninthetoprightcornerofyourscreenandjustfollowtheinstruc;ons.•  Publicisthedefaultse`ngandmeansthatanybodycanseeyourvideo.•  Privatemeansonlythoseyouinvitetoviewthevideocanviewit(theymusthave

theirownYoutubeaccountsandthemaximumnumberis50usernames).•  Unlistedmeansyourvideowillnotcomeupinsearchresultsoronyourchannel

either.Onlythosewhoknowthelinkcanviewit,andyoucansharethelinkwithanyone,eventhosewhodonothaveaYouTubeaccount/username.

Toensurethebestqualityforyourvideousethefollowingencodingforyourvideo.UploaditinMPEG4(H.264),1280x720or1920x1080resolu;on.Thefilecanonlybe2GBinsize.Touploadlongervideos,verifyyouraccountusingthefollowingsteps:•  Gotouploadpageyoutube.com/upload,AttheboWomofthepage,click“Increase

yourlimit”•  ANeryouuploadaconfirma;onemailwillbesenttoyourgmailaccount.

Selectthefilesyouwanttoupload.Youcanchangetheprivacyse`ngsforyourvideo.

Whileyourvideoisuploading,youcanupdatevideose`ngandinforma;onaboutyourvideo.Press“Done”aNeryouupdatethevideoinforma;ontosaveyourchanges.

Oncetheuploadiscompleted,youwillbeno;fiedviayourgmailaccount.

ANeryourvideoisuploaded,don’tforgettopublishit.Youcandoiteitherwhilethevideoisuploadedorlater.Forthis,goto“CreatorStudio”andclick“Edit”.Thenclick“Publish”.Youcanaddcustomimagestoensurethatthefrontimageofyourvideolooksnicebyclicking“CustomThumbanil”.Pleasenotethesizeofthecustomthumbnailfileshouldnotexceed2MB.Hereyoucanalsochangeanyotherse`ngsandinforma;onaboutthefile.Step5.CreatelinksfromyourvideotoyourwebsiteInthedescrip;onfieldyoucanaddinforma;ontoyourwebsite,butthereisabeWerwaytoallowviewerstoquicklygotoyourwebsite.Thisisdoneeitherthroughcardsorannota;ons.Gotothetab“Endscreen&Annota;ons”Select“Link”onthenextscreen.

Onthispageyouwillhavelinksthatallowyoutoverifyyouraccountandaddanassociatedwebsite.MakesurethatyouraccountisverifiedandthatthelinkiscreatedbeforeyoustartaddingULRlinks.Followtheonscreeninstruc;ons.Youcancompleteverifica;onofyouraccountbyprovidingyourphonenumber.Followtheonscreeninstruc;ons.ThengotogotoAdvancedChannelSe`ngsbyclickingyouraccount>CreatorStudio>Channel>Advanced.Inthe"Associatedwebsite"sec;on,entertheURL.Itwillshowas"pending,"unlessyou'veverifiedthesitebefore.

Youwillbegivenanumberofop;onstoverifytheownershipofyourwebsite.Followonscreeninstruc;ons.IusedtheTrackingCodefrommyGoodleAnaly;csaccountwhichIcreatedformywebsiteearlieron(thisisafreeserviceandtakesminutestosetup–hereisthelinktotheguidehWps://support.google.com/analy;cs/answer/1008015?hl=en).TofindyourCode,signintoyourAnaly;csaccount.SelecttheAdmintab.UnderPROPERTY,clickTrackingInfo>TrackingCode.

Oncethecodeiscopied,theownershipisconfirmedandyoucanstartcrea;nglinksfromyourvideos.Theaboveprocesshastobeonlyonce,andfromnowonyoucansetuplinkstoyourwebsitefromanynewvideoyoudownload.Gobackto“Endscreen&Annota;on”,selectthepartofthevideowhereyouwanttodisplaythelink.Keepinmindthatvideoplaybackstopswhenaviewerclicksanannota;oninyourvideo,andthiscanimpactyourwatch;memetrics.Click“Create”forthelink....andenterthelinkonthewebsitewhichyouwanttoassociatewithyourvideo.Thiscouldbeanypagefromyourwebsite,includethelandingpages.

Step6.MonitoryourresultsLastbutnotleast,takeanotethatyouhaveasec;onwithAnaly;csforyourvideoswhereyoucanseethenumberofviews,theloca;onofviewers,theirengagementandotherusefulKeyPerformanceIndicators(KPIs).Inaddi;on,yourwebsiteandGoogleAnaly;csaccountwillhaveotherAnaly;csdata,showingwhatiscrea;ngmosttraffictoyourwebsite.Byplacingvideosstrategicallyonvarioussocialmediaplatormsandcrea;nglandingpagesatyourwebsite,youcangathervaluableinforma;onaboutyourpoten;alclientsandtrackthesuccessofyourvariouscommunica;onchannelsandadver;singcampaigns.

Wehopethisguidehasbeenuseful.Pleasecontactustogetafreeconsulta8ononyourvideocontentmarke8ngstrategy.

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