Webinar Toolkit - Customer Marketing Hub

WebinarToolkit

Author : to be filled. Date : 25 June 2020Participants: B. Lempart, M. Spartharou, M. Stalder, N. Gorriz, P. Abreu

How to show sales teams to easily set-up & manage a webinar, from A to Z.V1: It’s all about templates.

Teaser Mail invitation

Survey

Mail reminder

Webinar kit.

User guide

Intro + Powerpoint + Outro

Webinar package

Before

After

On stage

Webinar toolkit setup, CME, July 2020 3

Webinar kit

Before seminar01

Teaser OverviewObjective & targets: present the specific webinar to the audience, in the spirit for you with you.

Channels: Social Media (facebook, LinkedIn) with link for subscription – potentially reaching unknown customers.

Website Banner (or Teaser as part of a page on the website to link on-page: Agenda + Presentation of the event)

Timing:2-3 weeks before the webinar starts.


Copy social post:

Option 1 – written post & image Title: Your Hager WebinarsSubtitle: [TITLE], [Month, Day, hour + time zone], presented by XY

Post copy: Expand your knowledge, keep up to date and sharpen your skills! We put our training online so you keep on learning.

Coming Soon: Be sure to check out our next webinar [TITLE] Don’t miss out!

Want to invite colleagues? Share this post, we’d be delighted to see them!CTA: (alternative: Register Now !)

Option 2 – written post and short video scriptTitle: Your Hager WebinarsSubtitle: [TITLE], [Month, Day, hour + time zone], presented by XYScript: Hi there! We’ve got a great new webinar for you to check out. Tune in, broaden your knowledge and update your skills set! Be sure to join our upcoming webinar presented by Hager experts who want to drive your business forward. Watch it live and if you can’t make it, you can always catch it later on-demand.

Coming Soon: Be sure to check out our next webinar on the topic of [XXX XXX]. Don’t miss out!

CTA: (alternative: Register Now!)Why not invite your friends and colleagues to watch too? Send them this invitation link, we’d be delighted to see them!

Follow us on Facebook, Instagram, LinkedIn and Twitter.CTA Button:

Save my spot! >

Register Now! >

Save my spot! >


Teaser Social media post

We put our training online. So you keep on learning.Why not tune into one of our webinars? Free, live and on-demand, our webinars keep you up to date with insights, knowledge and the latest tech news on all things electrical. Presented by Hager, it’s online for you.

Alternative pictures to choose.

Register Now! >


TeaserMoltomedia website banner

Mail invitationOverviewObjective & targets: invite customers to subscribe to a new webinar, known & unknown customers

Channels: Newsletter in Molto or Eloqua

The Newsletter (mail invitation) to customers in our CRM db.

Timing:2-3 weeks before the webinar starts.


Copy for newsletter:

Subject title: Book your spot at our Live webinar [TITLE] on [Month, Day, hour + time zone]Header: WE PUT OUR TRAINING ONLINE. SO YOU CAN PUT YOUR BUSINESS FIRST:

Dear [Name or Customers and Friends], In case you weren’t already aware, Hager free webinars are available online to help you sharpen your knowledge and update your skills set. Our webinars are presented by our experts who want to help you drive your business forward. In our next webinar, we’ll be discussing [TITLE & SUBJECT XXX XXX] Don’t miss it!Whether you’re working from home, on the road or at the office, we put our training online so you keep on learning. Why not invite your friends and colleagues? Share the link, we’d be delighted to have them onboard too. [link]See you at the next webinar!Your Hager Team

CTA Button:

What you will learn:- Depending on webinar subject 1- Depending on webinar subject 2- Depending on webinar subject 3

As a result: What participants will gain from webinarOptional: Here’s the agenda (link to table of contents)

Additional messages – to promote additionally in this newsletter BLOCK 1: There’s so much to learn about so why not get access to all our previous webinars? Click here for more Hager webinars [Link]BLOCK 2: Get free access to a wide range of ‘how to’ videos and tutorials for Hager products and solutions. It’s right here for you! [Link]BLOCK 3: Follow us on Facebook, Twitter, Instagram and LinkedIn [Icons]

Reserve my seat now! >

Eloqua MoltoMail invitation


Target: help customers to connect, login (process)

Channels: Depending on local market needs and used tool, sent out reminder via Outlook, Eloqua or Molto Newsletter.

Timing:2 days before the webinar starts.

Email reminderOverview


Copy for Email:Subject title: HAGER ‘LIVE’ WEBINAR REMINDER: [TITLE] on [Month, Day, hour + time zone]

Dear [Name or Customer and friends]Just a quick reminder that your Live Hager webinar is now only [XX days/hours] away. How to join the webinar: Click to join the webinar at the specified time and date.Button: What we will cover during the webinar: Depending on webinar subject. EX: Motivating sales teams in the post-pandemic new normalWhat you will learn:- Depending on webinar subject 1EX: How to adapt to new selling conditions.- Depending on webinar subject 2EX: How to commission the solution.

As a result: What participants will gain from webinarEX: A whole new outlook on a world of opportunities.

Additional messages – to promote additionally in this newsletter: BLOCK 1: There’s so much to learn so why not get access to all ourprevious webinars? Click here for the complete Hager webinar series [Link]BLOCK 2: Get access to a wide range of ‘how to’ videos and tutorials for Hager products and solutions. It’s all here for you! [Link]BLOCK 3: Follow us on Facebook, Twitter, Instagram and LinkedIn [Icons]

Join Webinar >

Email reminderfor registeredparticipants


Eloqua Molto

Duringseminar02

Objective: Set up a waiting screen just before starting the webinar, when connected.

Waiting screenOverview


Copy PPT Slide:

Welcome note: Hello Everyone! Welcome to today’s Hager webinar

Your webinar will start in a few minutes.

We hope you enjoy it and thanks for tuning in! Video as background graphic


Waiting screen

PresentationFollowing slide templates to be used duringthe webinar, enriched with your local content.

PPT templates as separate documentavailable.

Copy PPT Slide:

1/ Welcome Page

Presenter(s) introduction[TITLE] on [Month, Day, hour + time zone]

Today’s webinar is presented by:[Picture + name + function + location + mail (optional)]


1. Welcome

Webinar Instructions and Guidelines:All Remarks in the comment-field of the PPT

Objective: inform attendeesabout rules, operating mode

Animation as Video


2. Webinar instructions / rules

[TITLE]

Introduction

Agenda 1

Agenda 2

---

Q&A Session

Background Motive: Concept: every Webinar is a journey. Does not specifically address the topic of PPD = handling is easier for the markets.


3. Overview / Agenda

4 – Ready/Comfortable photo 7 – cover page and chapters5 – Any Questions 6 – Poll (used as an ‘ice-breaker’, or to test participant’s knowledge on webinar topic)

cover page and chapter proposal 1

cover page and chapter proposal 2


4.5.6.7 Slides sections


Summary of content example: what has been learned and discovered.

• After Webinar themes: Inform, ask, evoke and give.

• Inform about webinar package: to be determined

• Ask to answer survey now or later via mail:

• Evoke next trainings or webinars:

• Give contact details for support:


8. Conclusion



OutroCopy for PPT slide:

Headline: Thanks for attending our webinar! We do hope you found it useful.

Reminder: Please don’t forget to check in regularly for more free e-learning solutions. You can also find our ongoing webinar agenda on Facebook. Hope to see you there!

Quick Survey: You’re the reason we’re here! Please help us improve by answering a quick survey. Your feedback is important to us.

Useful links: xxxx xxxx, xxxx xxxx

This survey can be displayed automatically once the presenter quits the webinar, or the URL is pushed into the chat (German like)


Afterseminar03

Objective: reconfirm our thanks to attendees and provide useful contents (call to action)and additional information.

Channels:Newsletter Eloqua, Molto, mail or pageand LinkedIn.

Timing1 day after the webinar.

Thank you EmailOverview

Mail copy:

Dear [Name or Customers and friends],many thanks for your participation in today’s webinar [title]. We really hope you found it useful and that you enjoyed it as much as we did.

Please find below details on how you can re-watch the webinar, get links to our post-webinar survey and a obtain your own full PDF presentation of the webinar. We’ve also got tons of more info for you about past and future webinars, with plenty of cool links and your all-important certificate of participation. Let’s keep talking!

BLOCK 1: Video Replay: (hosted DEEP or YouTube – private or public)Watch full replay of webinar or simply skip to the highlights that interested you most.BLOCK 2: Survey link: (highlighted, important). Your feedback is very valuable for us, Please take a moment to fill out the survey. Your input will help us provide you with the highest level of service and contents. Regarding the Survey template, which kind of informations do you want to present? BLOCK 3: PDF presentation: (summary) Get your full webinar text, with timeline and an overview of topics that were covered.BLOCK 4: Promotional links: Next webinars/seminars solutions and tools related to topic. Find out what’s coming up in the next webinar and get access to tools and solutions directly related to topics that will be covered.BLOCK 5: Certificate of participation

Obtain your all-important certificate of participation, it’s proof that you’re keeping up to date with all the hot topics and news related to your industry. Plus, it’s always nice to have a certificate!


After webinarPackageThank you mail

Eloqua Molto

SurveyMonkey has been choosen as group tool. It will be integrated and then deployed from 09.2020.

Until its deployment, which will come with an Eloqua integration, use the survey tool you use to.

If you have any questions regarding the survey tool or content, please contaxct Eva Pivaro (CME) who will support you.

Survey

Exemple of questionnaire, used during the covid 19 crisis


Userguide04

Version 1, light

- Webinar tool independant

- Basic instructions

- Recommendations for customers engagement, facilitation and workshops (to be also done via peers sharing)

Version 2, common tool and process ready

- Guidelines and best practices


User guide

Zum Gunterstal M +49 XXX XXXXX66440 Blieskastel [email protected] hager.xx

T +49 XXXX XXXXX XXF +49 XXXX XXXXX XX

Thank you for your attention!

Customer Marketing Europe

Webinar Toolkit - Customer Marketing Hub

Documents

Transcript of Webinar Toolkit - Customer Marketing Hub