University Style & Identity GuideVERSION: FEBRUARY 3, 2022

The Seton Hill University Mission Statement

Seton Hill is a Catholic university rooted in Judeo-Christian values. In the tradition of Elizabeth Ann Seton, we educate students to think and act critically, creatively, and ethically

as productive members of society committed to transforming the world.

“Cheerfulness prepares the mind for all the noblest acts...”

– Saint Elizabeth Ann Seton

Seton Hill Quick Facts

FOUNDED: 1885 by the Sisters of Charity; chartered in 1918

TYPE: Private, Catholic, coeducational, liberal arts university

LOCATED: Greensburg, Pa.

COLORS: Crimson & Gold

MASCOT: The Griffin

MOTTO: Hazard yet Forward

CENTENNIAL: Celebrated the centennial of our charter in 2018

The purpose of the University Style and Identity Guide is to enhance and protect Seton Hill’s reputation by establishing and promoting correct and consistent use

of the university’s brand guidelines, including visual identity across all forms of communication executed by any member of the university community or third-party contractor.

Adherence to this guide is required by the University Brand and Logo Policy and relevant trademark and copyright policies. Members of the Seton Hill community can access these policies on MySHU. Third-party contractors can contact the Marketing Department.

Table of ContentsColors & Fonts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2Official Logo. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3Athletic Logos . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4Crest & Seal . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5School & Academic Program Logo Lockups . . . . . . . . . . . . . . . . . . 6Center & Administrative Office Logo Lockups . . . . . . . . . . . . . . . . . 6Logo Usage on Posters . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7Logo Usage on Apparel & Promo Items. . . . . . . . . . . . . . . . . . . . . . 8University Forms & Official Documents . . . . . . . . . . . . . . . . . . . . . . 9Editorial Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Image, Graphic, Video & Audio Usage . . . . . . . . . . . . . . . . . . . . . . . 9Video Standards & Style Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 The Seton Hill Website . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Social Media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9Marketing Department Contacts . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

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Seton Hill Fonts• ITC Giovanni Std is the standard serif font used by Seton Hill. The book, bold, italic and black styles of this font may be considered for use.

Most often used in: • Letters and other official communications. • Headline text on printed publications.

• Adelle is an alternate serif font used by Seton Hill. The regular, light, italic and bold styles of this font may be considered for use.

Most often used in: • Advertising and marketing materials. • University website.

• DIN 2014 is the standard sans serif font used by Seton Hill. The regular, bold and italic styles of this font may be considered for use.

Most often used in: • Advertising and marketing materials. • Body copy on print publications

Approved Substitute FontsIf the Seton Hill fonts listed above are not available, or a user is unable to obtain a required font license, the following commonly available fonts are approved substitutes.

• Times New Roman is the approved serif font for use as a substitute for either ITC Giovanni Std or Adelle. The book, bold and italic styles of Times New Roman may be considered for use.

• Arial is the approved sans serif font for use as a substitute for DIN 2014. The regular, bold and italic styles of Arial may be considered for use.

Seton Hill Colors Seton Hill University’s official colors are crimson and gold.

CRIMSON:

• PMS 200

• R: 186 G: 12 B: 47

• C: 0% M: 94% Y: 75% K: 27%

• Hex#: ba0c2f

GOLD:

• PMS 142

• R: 241 G: 190 B: 72

• C: 0% M: 21% Y: 70% K: 5%

• Hex#: f1be48

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setonhill.edu

setonhill.edu

The Seton Hill LogoThe official Seton Hill University logo is a crimson rectangle with white text. It is also available as a black rectangle with white text, but this version should only be used in applications where color printing is not available. No other color variations are permitted.

The Seton Hill logo is a federally registered trademark. Any use of this logo must be in compliance with these guidelines and approved by the Marketing Department. Unauthorized use of Seton Hill University trademarks is prohibited and protected by the trademark laws of the United States. The registered trademark symbol should not be removed from the Seton Hill logo or altered in any way.

When pairing the university web address with the official logo, the text should be centered beneath the graphic and cannot be wider than the rectangle. The URL must be in an official Seton Hill font in either black or white and must be clearly readable against any background coloring.

USESThe official Seton Hill logo can be used on all official communications, publications, advertisements or marketing materials. The Seton Hill logo cannot be altered in any way - it also cannot be cut off or disproportionately resized.

HOW TO GET A LOGOMembers of the Seton Hill community can download high-resolution logo graphics by going to MySHU Documents and Forms and choosing “Marketing” from the department drop-down menu. Third-party contractors can request logo files by contacting the Seton Hill Marketing Department (contact information is located on page 10 of this document).

Sizing, Clear Space & Effects The relationship between the graphic elements of all official logos, seals, crests and wordmarks of the University are predetermined and fixed. While they are adaptive to the media in which they are being used, they must be scaled to preserve spatial integrity. They should never appear stretched or misshapen. There must be clear space around all edges and adequate contrast against any background. No effects should be applied, except in the instance that a subtle drop shadow or outer glow is necessary for the logo to stand out against a background.

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Seton Hill Athletic LogosPRIMARY ATHLETIC LOGOThe primary athletic logo consists of the Griffins mascot atop the Seton Hill shield displaying the text “Seton Hill Griffins.” This logo should be used on official athletic communications, marketing materials and apparel.

The primary Griffins logo is a federally registered trademark. Any use of this logo must be in compliance with these guidelines and approved by the Office of Marketing and Athletics Department. Unauthorized use of Seton Hill University trademarks is prohibited and protected by the trademark laws of the United States. The registered trademark symbol should not be removed from the primary Griffins logo or altered in any way.

ALTERNATE LOGOSAlternate athletic logos include the “leaping Griffin;” a Griffin atop a shield displaying the text “Seton Hill;” and a shield displaying the text “SHU Griffins.” These logos should only be used on Athletic Program communications, materials or apparel.

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The Seton Hill Crest & SealCRESTThe crest of Seton Hill University includes stylized crosses representing the Sisters of Charity and half moons representing the Seton family. It includes the University motto, “Hazard yet Forward.”

SEALSeton Hill’s seal consists of a crest encircled by “Seton Hill University Greensburg, Pennsylvania.”

COLORSCrest and shield are available in black and white or in crimson, black and gold. No other color variations are permitted.

USESThe crest and seal should only be used in formal university documents and communications. In most instances, they should be used in conjunction with the main logo. If you are unsure about usage, please contact the Marketing Department.

The Seton Hill Alumni Association LogoThe Seton Hill Alumni Association logo is an adaptation of the University seal, a crest encircled by “Seton Hill University Alumni Association.”

USESThe Alumni Association logo should only appear on official Alumni Association documents, communications and marketing materials. Contact alumnirelations@setonhill.edu to obtain permission to use this logo.

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Program Name Program Name Program Name

Office/Center Name Office/Center Name Office/Center Name

Seton Hill School & Academic Program Logo LockupsSchools and Academic Programs use the official Seton Hill logo with the name of the school or program in ITC Giovanni Std Bold centered beneath the logo. No custom academic program logo designs are permitted.

Seton Hill Center & Administrative Office Logo LockupsUniversity center and administrative offices use the official Seton Hill logo with the name of the center, department or office in ITC Giovanni Std Bold centered beneath the logo. No custom center or administrative office logo designs are permitted.

Academic program, administrative office and center logo lockups should be requested from the Seton Hill Marketing Department.Please see page 10 of this guide for contact information.

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Seton Hill Logo Usage on PostersPosters displayed both on and off campus promoting activities sponsored or hosted by university departments, offices or clubs must include the official Seton Hill logo in the design. Athletics-related events may also include a Seton Hill Griffins logo, but this graphic should appear in addition to the official university logo, not in place of it.

All guidelines regarding correct usage mentioned previously must be followed. Additionally, the logo’s placement within the design must allow for easy readability from a short distance and adequate contrast against any background coloring. For poster designs that include a predominately crimson background color that doesn’t allow for good contrast between the logo and background, the Seton Hill lettering (the white text within the rectangle of the official Seton Hill logo) may be considered. All other cases must use the standard logo configuration.

Please refer to the graphics at right for scaling and placement recommendations, and contact the Marketing Department with any questions.

11”x17”

8.5”x11”

11”x17”

8.5”x11”

LOGO SCALING & PLACEMENT RECOMMENDATIONS

4OK:USE SETON HILL LETTERING ALONE (NO RECTANGLE) IN DESIGNS WITH CRIMSON

BACKGROUNDS.

6 DON’T:USE SETON HILL LETTERING ALONE (NO RECTANGLE) IN

DESIGNS WITHOUT CRIMSON BACKGROUNDS, OR

RENDER THE LETTERING IN ALTERNATE COLORS.

6 DON’T:USE THE BLACK AND

WHITE SETON HILL LOGO IN DESIGNS THAT WILL BE

PRINTED IN COLOR.

4OK:USE THE OFFICIAL SETON HILL

LOGO WHEN OTHER COLORS ARE USED IN BACKGROUNDS.

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Use of Seton Hill Logos on Apparel & Promotional ItemsWhen using Seton Hill logos on apparel and promotional items, all guidelines regarding usage and trademarks mentioned previously must be followed. Additionally, the item’s color choice must allow for adequate contrast between the logo and background. Please refer to the graphics at right for more apparel-specific guidelines, and contact the Marketing Department with any usage questions.

The Seton Hill University Bookstore reserves the right of first refusal on the production of any apparel or promotional item branded with Seton Hill University logos. All requests for these items should be directed to the university bookstore manager: bookstore@setonhill.edu

4OK:ONE-COLOR RED LOGO ON WHITE OR LIGHT BACKGROUNDS

4OK:FULL-COLOR LOGO ON MOST COLORS (PROVIDED THERE IS ENOUGH CONTRAST BETWEEN THE RED RECTANGLE AND BACKGROUND COLOR)

4OK:ONE-COLOR LOGO RENDERED IN BLACK OR WHITE

4OK:SETON HILL LETTERING RENDERED IN SHU RED, SHU GOLD, BLACK OR WHITE

6 DON’T:USE ONE-COLOR RED LOGO ON DARK BACKGROUNDS, OR CHANGE THE COLOR OF THE RECTANGLE TO ANYTHING OTHER THAN SHU RED, BLACK OR WHITE (AS ILLUSTRATED ABOVE)

For detailed information about correct logo usage and Seton Hill’s federally registered trademarks, please see pages 3-5 of this guide.

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University Forms & Official DocumentsAll Official University forms and documents appearing on setonhill.edu or provided to the public must follow the branding standards outlined in this guide. For your convenience, a template is available on MySHU Documents and Forms. Choose “Marketing” from the drop-down menu and download the document titled “SHU Template for Forms & Docs.”

Editorial GuidelinesThe Associated Press Stylebook is the text style guide used for all Seton Hill marketing, media relations and communications materials.

Seton Hill’s editorial toolkit - including the University’s voice and tone guide, quick fact sheet and a dictionary of Seton Hill-specific terms and preferred usage - is maintained by the Marketing Department.

Image, Graphic, Video & Audio UsageAll images, graphics, logos, video and/or audio clips used in materials representing Seton Hill University (social media, digital, web, print, etc.) must be: owned by the University, obtained with full usage rights or purchased with appropriate licenses. Giving attribution or “credit” to the copyright owner does not give permission for copyrighted material to be used.

More thorough information about using external materials, fair use guidelines, and obtaining proper permission to use copyrighted materials can be found in the official Seton Hill University Copyright Policy at setonhill.edu/copyright.

Video Standards & Style GuideThis guide is designed to: • create consistency across all videos produced at Seton Hill • to support Seton Hill’s brand • meet ADA guidelines & University requirements

• provide viewers with relevant & engaging content every time they watch a Seton Hill video • Allow for more extensive use of videos across multiple platforms

The video style guide should be reviewed each time a video is being produced to assure that the most current best practices are followed. If you are producing a video to support enrollment, please notify marketing_team@setonhill.edu before the start of production. The Video Standards and Style Guide can be found on the marketing team Google site or at setonhill.edu/videoguide.

The Seton Hill Website Design and content of the Seton Hill public website (setonhill.edu) is managed by Seton Hill’s marketing team with technical support provided by the Seton Hill information technology department.

Questions about website content or editorial guidelines should be directed to:

BECCA BAKERSenior Writer & Content Strategistbbaker@setonhill.edu

Social MediaThe University’s official Twitter, Facebook, Instagram and YouTube accounts are managed by Seton Hill’s marketing team. Marketing also assists Seton Hill clubs, groups and departments with their university-related social media efforts. The creation of any social media accounts representing the University must be approved by marketing and appropriately branded. For more information on social media at Seton Hill, or to request an official logo formatted for social media profiles, please contact:

ANNA GRAZIANOSocial Media & Digital Content Manager agraziano@setonhill.edu

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Have a Question?Please contact Seton Hill’s Marketing Department:

MICHELE WISNESCKDirector of Marketingmwisnesck@setonhill.edu

TIM BANKSGraphic Design Managerbanks@setonhill.edu

BECCA BAKERSenior Writer & Content Strategistbbaker@setonhill.edu

ANNA GRAZIANOSocial Media & Digital Content Manageragraziano@setonhill.edu

Need a Logo?Please contact:

TIM BANKSGraphic Design Managerbanks@setonhill.edu

JASON GREENEAssistant Athletic Director for Athletic Communicationsgreene@setonhill.edu

setonhill.edu

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