UniLeveR iCe cReam

2017 edItion

2

UniLeveR prOducTs fOr 2017

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Hoping to see you selling ice cream andhappiness soon, we wish you a super 2017!

UniLeveR = ice creaM (aNd nOw sLush)

the walL’s iCe cReam teaMWe want to help you stock the bestsellers,sell more ice cream and make more money.

That’s why we’re here to answer all yourquestions and help you have a successful 2017.

We Are ExciTed ToworK wiTh yOu aLl

Let’s capture the hearts of ice cream loversand make 2017 a huge year for you.

Join us on this Journey.

FroM thE brAndconSIstEntlYdelIverIng The

no.1 ice CreaMInnOvatIon 1

SNACKATTACK!

Profit from therise of snacking

KidS loVeIce creAm

Our Ice creAm wInswitH paRentS & kiDs

The no.1filleD coNebraNd 2

blaCkcuRranT

BigGest kidS neWproDuct devElopMeNtin 20163

the no.1preMIum Ice creAmbraNd iN thE Uk 4

A hUgelY suCcesSfulproPosiTIon In ManyEurOpeaN maRketS

MinionsBello!

TM & © Universal Studios

WelCome to Our 2017 icE crEam BrocHure!We Have new excItinG noVeltIes For Each typE

Of ConsUmer to MaxiMize youR saLes

1: Nielsen, Total UK, Value Sales, Magnum DoubleCaramel YTD 2016, Magnum Pink 52WE 02.01.16,

Magnum Infinity 52WE

2: Nielsen,Total UK,Volume, 52WE 12.11.16 4: Nielsen, Total UK, Volume, 52WE 12.11.16

3: Nielsen, Total UK, Volume Sales, YTD 12.11.16

Why ICE CreaM?1 Ice cream is a footfall generator:

70% of consumers buying an ice cream buy other products! 5

2 Ice cream gives you great cash margin,better than other snacking options:Easy Serve, Easy Cash!

3 Ice Cream is impulsive: in the right location it will always generate incremental sales!

Why Wall’S?1 Wall’s is the Ice Cream preferred by

consumers: 10 of 11 of the top selling ice creams are Wall’s 6

2 Wall’s offers a one stop shop acrossWrapped Impulse, Scooping, Softand Slush

3 Unilever is the leading Ice Cream manufacturer investing in Brands: 70% of British people know our brands 7

4 Unilever brands are global and leaders in the majority of countries: tourists will know your Ice Cream offer!

5 Unilever has an Ice Cream factory in Great Britain (Gloucester) and we only produce branded Unilever ice cream!

JosE-LuiS doRaDoSales Director Unilever Ice Cream

5: IPOS Channel habits and attitude survey 2013/2014 6: Nielsen, Convenience, Value Sales, 14.05.16-24.09.16 7: Millward Brown, Brand Presence Score UK, 2016© Ben & Jerry’s Homemade, Inc. 2017.Cows: © Woody Jackson 1997.

selL moRe iCe cReam by StocKing the besTselLeRs

10 of the Top 11 Best Selling Impulse Ice Creams are made by Wall’s based on value sales over summer 2016*

Legend: Choc Snacks Filled Cones Kids Adult Refreshment

1 Wall’s Magnum Classic 10 Wall’s Magnum Double Chocolate

11 Wall’s Cornetto Strawberry

7 Wall’s Solero Exotic

8 Wall’s Magnum Pink Raspberry**

9 Wall’s Magnum Double Caramel

4 Cadbury’s Flake® 99 Cone

5 Wall’s Twister

6 Wall’s Feast Chocolate

2 Wall’s Magnum White

3 Wall’s Calippo Orange

StoCk tHese 9 prOducTs tHe wHole seaSon For MaxiMum SaleS

The CorE 7 + neW

What makEs uS diFferENT?

SusTainAble focUsHelping reduce Greenhouse

Gases and tackle climate changethrough our refrigeration

4 WalL’s rEfriGeraTiOnsolUtioNs pLant a tReefor eveRy fReezEr uNitrecYcleD

4 We Are CommItteD to plaNtinG trEeseveRy yEar. in july-SepTembEr 2016aloNe, 256 trEes Were plaNted acrOssthe uk

SusTainAble SouRcEsBy buying 40,000 tonnes ofcocoa beans, we are helpingimprove lives of over 40,000farmers and their families in

West Africa. It increases incomes, access tochildren’s education andwomen’s independence.

lesS thAn 250 caLoriEsBriNginG coNsumEr cOnfiDencE

to Our Ice CreaM4 IdeAl sNackIng OptiOn

4 calOrie capPed For Your heaLth

ActIng respOnsiBly

We have set nutrition criteria for allof our kids ice creams, to reassureparents that our entire kids range

will contain:

<110 caLoriEsper ice creAm<20g aDded sugAr

per 100g

<3g oF saTuraTed Fatper serViNg

5

Potato Crisps:

375*calories

Milk Chocolate:

374*calories

All of our portioned ice cream is cappedat 250kcal per portion. This makes icecream an alternative treat.

MagnumWhite

MagnumClassic

Calippo Orange CalippoCombo

Twister Feast Solero Exotic CornettoStrawberry

Magnum DoubleRaspberry

4 * Nielsen, Total UK, Value Sales Summer 2016 14.05.16-24.09.16 **Delisted in 2017. Unilever recommend replacing with Magnum Double Raspberry*Based on typical values from a 70g amount

Magnum Classic /Portion 110ml/79g:

244*Calories

THE Best way TO Sell ice creAm iN 2017 THE Best way TO Sell ice creAm iN 2017

6 7

stoCk tHe beSt RangEin The RighT waY foRmaxImum salEs

1 32 4

Top TIp

GET youRcabInet reaDy

Site the cabinet near the tilland other impulse products.

Call 0161 3662500 for helpwith maintenance, repairs

and new cabinets.

Fact

let peoPleknoW yoU seLlice creAm

Putting up POS not onlymakes your store look

attractive but can increaseyour store sales. The averageuplift from Ice Cream POS on

the brand that it features,in 2016 was 23.2%.*

folLow ThesE stEpsall yeaR roUnd

5LovE icE crEamUnderstand the benefits of our

ice cream and why it will help you.

18 Basket - Maxivision

18 Basket - Vista

12 Basket - Maxivision

12 Basket - Vista

Do All Of tHisin januAry

and FebRuarY!

4 besT loCatiOn4 CleAn 4 WorKiNg

FacT

Following our planograms canhelp you increase your sales.

Call 0330 335 1879 to speakto an ice cream expert today.

4 KnoW yoUR cAbinEt4 KnoW yoUr sTore typE4 FolLow Our RecoMmenDatiOns

4 CabInet Pos4 In StorE pos4 Out of storE pos

4 KeeP yoUr cAbinEt iNthe corRect locAtioN,cleAn, And FuLl

4 StoCk tHe bEst RangEand in The Best wAy

LeiSuReplaNogrAms

* Unilever IRI store profiler reports 2016

HEAVIESTTRAFFIC

IMPULSE

ZONE

CONFECTIONERY

CRISPS/SNACKS

FREEZEROPTION 2

TILL Area

FREEZEROPTION 1

MintVelvety mint ice creamdipped in MagnumClassic chocolatewith caramelisedsugar pieces.

The world’s & the UK’s No.1 Ice Cream Brand1

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HoneycombHoneycomb flavourice cream covered incracking Magnum milkchocolate and crunchysugar pieces.

Double ChocolateChocolate ice creamdipped in a chocolateycoating and a layer ofrich chocolate sauce,wrapped in crackingMagnum chocolate.

NEW FOR 2017Double RaspberryRaspberry ice cream dipped in achocolatey coating and a layerof raspberry sauce, wrapped incracking Magnum chocolate.

Double CaramelVanilla ice cream dippedin a chocolatey coatingand a layer of richcaramel sauce, wrappedin cracking Magnumchocolate.

AlmondVelvety vanilla icecream covered incracking Magnum milkchocolate and crunchyalmond pieces.

WhiteVelvety vanilla icecream encased indecadent whitechocolate.

ClassicVelvety vanilla icecream encased incracking MagnumClassic chocolate.

Magnum grew by £7m in value sales over this Summer2

Magnum Doubles were the biggest ice cream innovationin 2016: No.1, 2 and 3 innovations in Impulse3

l 8 of the Top 20 Best selling Impulse lines belong to Magnum?

All cocoa beansused to create

Magnums in the UKare sustainablysourced from

Rainforest AllianceCertified farms

Magnum double year 2

81: Nielsen, total UK, Volume Sales, 52WE 12.11.16 2: Nielsen, Total UK, Value Sales, Summer 2016 14.05.16 - 24.09.16 3: Nielsen, Total UK, Value Sale, YTD 12.11.16

MagNumdouBle

is SuppOrteDby A £12milLiOn

medIa cAmpaIgnGross media value

uk’s nO.1 fiLled ConE brAnd In vAlue salEs1 no.2 chOc sNack ice creAmbraNd iN vaLue SaleS1

No. 1 adUlt refrEshmEntBraNd iN vaLue saleS1

7th biggest impulse brand worth 74%of the adult refreshment market2

l Solero Exotic is 98 caloriesand Gluten Free

FeastSmooth chocolate flavour ice creamwith a solid chocolate flavour centreand crisp chocolate flavour coatingwith biscuit pieces.

ClassicoDelicious vanillaflavour dairy icecream, topped withhazelnut andmeringue pieces.

MintDelicious mintflavour ice cream,topped with darkchocolate pieces.

Honeycomb CrunchHoneycomb flavour icecream with a core of caramelsauce in a chocolatey coatedwafer cone, all topped offwith a chocolatey disc withcrunchy sugar pieces forthe ultimate honeycombsnack!

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Feast MintSmooth mint flavour icecream with a solid chocolateflavour centre and crispchocolate flavour coatingwith biscuit pieces.

ExoticA refreshing blend of creamy vanilla ice creamwith an exotic fruit sorbet swirl and coating!The perfect treat on a hot summers day.

Red BerriesA refreshing blend of strawberryflavour ice cream with araspberry swirl and deliciousraspberry coating. The perfecttreat at 111 calories!

ParT of a£7 miLlioNmedIa vAlUecamPaigN4

Little MixPartnership:

Year 2

6th biggest Impulse Ice Cream SKU in value sales2

KeyflaVourtreNd

CorNettO is theherO in our

WalL’s tAlkiNgIce CreAmscamPaigN!PosItioNing

CorNettO anDothEr wAll’s iCecreAms As aNeveRydaY snAckfor on-The-Go.

1: Nielsen, Total UK, Value Sales, 52WE 12.11.16 2: Nielsen, Total UK, Value Sales, 52WE 12.11.16 3: Nielsen, Convenience, Unit Rate of Sale, 14.05.16 - 24.09.16 4: Gross media value1: Nielsen, Total UK, Value Sales, 52WE 12.11.16 2: Nielsen, convenience, Unit Rate of Sale, 14.05.16 – 24.09.16 3: Kantar WorldPanel, Total UK, Penetration, 52WE 09.10.16 4: Gross media value 1: Nielsen, Total UK, Value Sales, 52WE 12.11.16 2: Nielsen, Convenience, 14.05.16 - 24.09.16

StrawberryDelicious vanillaflavour dairy icecream and strawberryfruit ice, topped withstrawberry sauce andwhite chocolate curls.

NEWFOR 2017

Choc ‘N’ CaramelCrunchChocolate ice creamwith a core of caramelsauce in a wafer cone,all topped off with achocolatey disc andmilk chocolate coatedcrunchy caramel pieces.

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Maximise sales with Cornetto Snacking rangel Sells 1.8x faster than the Cadbury Flake® brand2

l 1 in 5 consumers buy Cornetto each year3

l Sells 1.6x faster than Mars®

and Snickers® ice cream bars3

l Part of £7 million Marketing campaign4

The uk’s nO.1 kiDs IMpulSe ICe cReam manUfacTureR!1 2ND BIGGEST ICE CREAM BRAND IN THE UK*

12 13

l Wall’s Kids accounts for 74% of all Kids Impulse Sales2

l We have the TOP 2 Kids SKUs in the market based on value sales3

Ben & Jerry’s has grown 7.9% and is adding the mostvalue to the ice cream category*

Calippo OrangeTwister

Blackcurrant Haribo Push Up

NEWFOR 2017

Mini Milk

Vanilla Caramel Chew Chew StrawberryShortcake

Cookie Dough and ChocolateFudge Brownie are the No.1and No.2 Luxury Pints SKUs*

Twister PineappleTM & © Universal Studios

Calippo ShotsCola & Lemon

#1

GivE paRentSconFideNce Inour ice creAm

<110 caLoriEsper ice creAm<20g aDdEdsugAr pEr 100g

<3g oF saTuraTedfat per serViNg

Choc FudgeBrownie ‘WichCookie Dough

‘Wich

Peanut Butter CupChocolate FudgeBrownie

Cookie Dough

New FilMcomIng june 2017DesPicaBle me wAs tHe 2nd HighEstgroSsinG fiLm oF alL tiMe

#2

NEW Calippo Combo3 years in the making!Delicious vanilla flavourice cream and strawberryfruit ice.

Minions Bello!Vanilla and banana flavour icecream in a swirl with a funmess-free push-up format.

You can double the value of your impulsebasket by putting ‘Wich Cookie Doughand ‘Wich Chocolate Fudge Brownie intothe basket instead of Oreo Sandwich**

73% of the value from ‘Wich wasincremental to impulse ice cream***

*Nielsen, Total UK, Value Sales, MAT 22.10.16 **Nielsen, Retailer X, Value, 14.05.16 – 24.09.16 ***Retailer X, Value Sales, 26 WE 15.11.161: Nielsen, convenience, value sales, 14.05.16 - 24.09.16 2: Nielsen, Total UK, Value Sales, 52WE 12.11.16 3: Nielsen, convenience, value sales, MAT 22.10.16 *Not applicable to the confectionary element of Haribo Push-Up

Carte D’Or Range for 2017

14 15

Mint Choc Chip Caramel

Cookies & Vanilla

Rum & Raisin

BubblegumMarshmallow

Raspberry Sorbet

Praline

StrawberryCheesecake

Pistachio

Greek Style Yoghurt& Honey

Lemon Sorbet

White Chocolate Brownie

Madagascan Vanilla Triple Chocolate

CoconutMandarin Sorbet

* Nielsen, total uk, value sales, mat 22.10.16

Rum fromthe West

Indies

Cocoa powderfrom Ecuador

Sun ripenedLemons

from Sicily

HandpickedVanilla fromMadagascar

Arabica Coffeebeans from Brazil

No.1 Premium Ice CreamBrand in value sales in the UK*

Scooping is less seasonal and complements wrapped impulse ice cream!

BananaSplit

Indulgent DarkChocolate

Cherry/Spagnola

Coffee Candyfloss Toffee Fudge/Dulce de Leche

New flavours for 2017

Carte D’OrGelateria is

supported witha strong Point of

Sale supportpackage

We offer tailormade bespokePoint of Sale

solutions to largecustomers

Strawberry(improved recipe,

with 39% fruit)

We source our ingredients from only the best locations*

*Source of some of our ingredients

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IntRoduCing CalIppo SluSh

The uk’s fIrst sofTice creAm bRaNd

SinGle ServE alTernAtivEBy the no.1 fiLlEd

ConE brAnd

Caramel Strawberry Chocolate Vanilla

l Low investment required l No daily machine cleaning l Manual dispensing arml Easy operation

34Kcal

PER 100ml

MagIc bLue ColA StrAwbeRry

Calippo Slush is already a highly successfulproposition in many European markets.

l We are now launching a combination of the threebest-selling variants of slush in the UK

Call0330 335 1879

to speak to a rep today!

l Trusted & recognised brand

l High quality

l Great tasting product

l Premium Soft Mix

l Premium POS materials available

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MagnumClassic 110ml 20 £23.40 £1.80White 110ml 20 £23.40 £1.80Almond 100ml 20 £23.40 £1.80 Mint 100ml 20 £23.40 £1.80Honeycomb 100ml 20 £24.60 £1.90 Double Raspberry (NEW) 88ml 20 £24.60 £1.90Double Caramel 88ml 20 £24.60 £1.90Double Chocolate 88ml 20 £24.60 £1.90 Double Peanut Butter 88ml 20 £24.60 £1.90

CornettoHoneycomb Crunch (NEW) 120ml 24 £23.28 £1.50 Choc ‘N’ Caramel Crunch 120ml 24 £23.28 £1.50 Classico 125ml 24 £20.40 £1.30Strawberry 120ml 24 £20.40 £1.30Mint 125ml 24 £20.40 £1.30

Wall’s ClassicFeast Original 90ml 35 £22.40 £1.00 Feast Mint 90ml 35 £22.40 £1.00 Solero Exotic 90ml 25 £21.00 £1.25 Solero Red Berries 90ml 25 £21.00 £1.25

Wall’s KidsTwister Pineapple 80ml 35 £22.75 £1.00Twister Blackcurrant 80ml 35 £22.75 £1.00Calippo Orange 105ml 24 £15.60 £1.00 Calippo Combo (NEW) 105ml 24 £15.60 £1.00 Calippo Shots Strawberry& Lemon 77ml 24 £19.44 £1.25Calippo Shots Chuppa Chups 77ml 24 £19.44 £1.25

Product Pack Units TLP RRP Size Per (Excluding) Per Case VAT Unit

Wall’s Kids continuedMinions Bello! (NEW) 85ml 30 £24.30 £1.25Mini Milk (Chocolate, Vanilla& Strawberry) 35ml 44 £14.04 £0.50Push Up with HARIBO® 85ml 30 £24.30 £1.25

80p SnackingDuo (NEW) 60ml 30 £15.50 £0.80Feast Sandwich (NEW) 86ml 35 £18.10 £0.80Solero Smoothie (NEW) 55ml 30 £15.50 £0.80

Ben & Jerry’sCaramel Chew Chew 100ml 12 £12.00 £1.50Choc Fudge Brownie 100ml 12 £12.00 £1.50Cookie Dough 100ml 12 £12.00 £1.50Strawberry Cheesecake 100ml 12 £12.00 £1.50Peanut Butter Cup 100ml 12 £12.00 £1.50‘Wich Cookie Dough 80ml 20 - £2.00‘Wich Fudge Brownie 80ml 20 - £2.00

Product Pack Units TLP RRP Size Per (Excluding) Per Case VAT Unit

Product Pack Units TLP Size Per (Excluding) Case VAT

UniLeveR UK Ice CreAm pRice LisT 2017

Call 0330 335 1879to speak to an ice cream expert and order visibility today

Carte D’Or Gelateria ScoopingMadagascan Vanilla 5.5 Litre 1 £21.80Triple Chocolate 5.5 Litre 1 £21.80Strawberry (NEW) 5.5 Litre 1 £21.80 Mint Choc Chip 5.5 Litre 1 £21.80Praline 5.5 Litre 1 £21.80Rum & Raisin 5.5 Litre 1 £21.80Caramel 5.5 Litre 1 £21.80Indulgent Dark Chocolate (NEW) 5.5 Litre 1 £21.80White Chocolate 5.5 Litre 1 £21.80Brownie 5.5 Litre 1 £21.80Cookie & Vanilla 5.5 Litre 1 £21.80 Strawberry Cheesecake 5.5 Litre 1 £21.80 Bubblegum Marshmallow 5.5 Litre 1 £21.80Raspberry Sorbet 5.5 Litre 1 £17.13Lemon Sorbet 5.5 Litre 1 £17.13Mandarin Sorbet 5.5 Litre 1 £17.13 Coconut 2.4 Litre 2 £19.00Pistachio 5.5 Litre 1 £21.80 Greek Yogurt & Honey 5.5 Litre 1 £21.80Banana Split (NEW) 5.5 Litre 1 £21.80Cherry (NEW) 5.5 Litre 1 £21.80Coffee (NEW) 5.5 Litre 1 £21.80Candyfloss (NEW) 5.5 Litre 1 £21.80Toffee Fudge (NEW) 5.5 Litre 1 £21.80

Cornetto SoftVanilla 145ml 15 £12.66Chocolate 145ml 15 £12.66Strawberry 145ml 15 £12.66Caramel 145ml 15 £12.66

Mr WhippyMr Whippy Non Dairy 1 Litre 12 £20.70

Calippo SlushMagic Blue (NEW) 5L 2 £49.50Cola (NEW) 5L 2 £49.50Strawberry (NEW) 5L 2 £49.50

Product Pack Units TLP Size Per (Excluding) Case VAT

*RRP prices printed are only recommendations. Pricing is at the sole discretion of the retailer.

Call:0330 335 1879

to speak to an ice cream expert and order visibility today