Driving productivity and intelligent business decisions through intuitive, affordable analytics

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Analytical Accuracy

PROBLEM: Syndicated data is flawed and can lead you down the wrong path and just as importantly cause poor forecasting of future promotions.

SOLUTION: TABS AccuBase™ -You need an accurate Baseline to analyze results and even more important accuratly forecast future events .

Trade Promotion Optimization Requirements

PromotionDecomposition

PROBLEM: Harmonizing the all consumption data with the qualitative data required is nearly impossible.

SOLUTION: TABS is experts in harmonizing data so you will know the impact of all Coupons, Club Card Rewards, Shopper Marketing activity

Cannibalization & Competition

PROBLEM: Inaccurate Baseline as well as incomplete data that does not include competition or the ability to drill down into pack/size leads to poor insight.

SOLUTION: TABS brings in all packs/sizes and key competitor so yo uknow the affect of cannibaliztion and if you are keeping pace with competition.

Account Opportunity

PROBLEM: No clear method of communicating win-win options to buyers, as well as if you should focus on Promotion Quantity or Quality to grow share next year.

SOLUTION: With TABS you can prioritize Account Promotion $ Opportunity and have the information needed to change Buyer paradigm to maximize trade promotion.

Maximize Trade Funds

PROBLEM: Lack of insightful scorecards to gain knowledge quickly on which programs are profitable and to establish a go forward strategy

SOLUTION: Instantly know the ROI of trade investment, impact on sales, profit and share. Track Accounts with Coop Funds upfront progress on utilizing all the funds.

TABS Promo

Master™

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TABS PromoMaster™ is the only customized solution designed to deliver true Trade Promotion Optimization.

Culmination of decades of experience analyzing over 100,000 promotions across all categories.

TABS PromoMaster delivers a competitive advantage due to 3 core components:

TABS PromoMaster™ redefines “Best Practices” in Trade Promotion Optimization.

TABS PromoMaster™ is not simply a Software solution it includes the training and support need to deliver

improved company capability and trade marketing strategy

TABS PromoMaster™ Solution

1. Improved Methodology

2. Intuitive Software Solution

3. Robust data harmonization

Customized to align with key performance indicators (KPI)

The only solution that accurately harmonizes all data required

Rapid results – Speed to implementation in three months

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TABS PromoMaster™ Methodology

TABS AccuBase™ provides more accurate Baseline consumption resulting in improved Promotion analysis and WOS Lift result. The more accurate Baseline and Lift metrics are critical for true ROI analysis and Forecasting future promotions.

TABS AccuBase handles Seasonal Categories and only requires $ and Unit sales enabling the use Account POS and/or Shipment

TABS AccuBase™

Return on Investment – Simply stated ROI is the result of the Incremental Revenue generated divided by the incremental spending.

TABS uses Consumed Factory Ship $ (CFS$) to accurately reflect the real Revenue for Brands. TABS compares the Incremental CFS$, above the Baseline CFS$, to the Funds spent to determine ROI.

The major benefit of this methodology is that this ROI can be shared with Buyers and Brokers to discuss Promotion results and future plans.

ActionableROI

TABS accurately harmonies all information critical to Promotion analysis, Consumption, Spending, Shipment, Qualitative Trade Advertising and Shopper Marketing activity.

TABS custom codes the Promoted Groups and the Accounts, to align with how the company reviews the business.

TABS includes key competitive Brands to enable benchmarking.

RobustHarmonization

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TABS AccuBase™ Baseline Benefits

Wrong, No Feature

TABS AccuBase™ processed in MatLab

TABS AccuBase™ eliminates the Syndicated Baseline spike, which averages 51%, resulting in Accurate Post Event Analysis and future Promotion Forecast.

TABS utilizes Actual Promotional activity not Syndicated Feature (%ACV or Units) causal measures so you know what competitive promotions are impacting volume.

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TABS PromoMaster™ Software

Client’s Trade Marketing and Account teams will build Promotion Optimization capabilities.

Account Teams have the information needed to have meaningful discussions with Retailers to improve future planning

Improved Capabilities

Straight forward Graphical User Interface can be customized to unique go-to-market trade promotion process and strategy

TABS works with Trade Marketing team to keep dashboards up to date with business needs

Excel®-based, eliminating need for IT support and enabling broad use and no seat licenses.

Intuitive Dashboards

TABS maintains TABS PromoMaster database and coding to eliminate the workload for Clients.

TABS securely stores all data with ongoing backup with individual user/password access

DatabaseMaintenance

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TABS PromoMaster™ Robust Harmonization

TABS ensures all data is accurately coded, and can adjust as business needs change

Raw Data

POS Data

Spending

Qualitative

AccuBase™

Align

CodeData Validation

Validate w/Raw Data Validation w/Previous

Month Data Item Coding Validation

PromoMaster™

Typically 7-10 Days after Raw

Data

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Annually TABS will analyze and present key learning's extracted from the TABS PromoMaster™.

Recommendations and insights will be provided to senior management on the following elements:

TABS PromoMaster™ Best Practices

Optimal promotional price points and promotional frequency

by brand.

Guidance on levels of promotional allowances to offer for specific

promotional price points and events.

Identification of retailer opportunities with respect to cost savings or incremental

spending.

General level of reliance on incremental promotional volume relative to major competitors and

the implications of adjusting the contribution of promotion to the overall sales mix.

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TABS PromoMaster™ Case Studies

OPP - Buyer was pressuring them for Incremental Funding to participate in Club Card events.RESULT - TABS PromoMaster™ showed that Account was not utilizing nearly $1 Million of Coop funds. Was able to secure Club Card events without incremental spending, increasing sales 8%

Cosmetics Company

OPP - Needed to revise Trade Promotion Strategy to maximize sales and increase market share.RESULT - Identified Promotion Frequency during Cold/Flu season was more important than Deep Discount and Off Season events did not deliver incremental volume. Increased $Share 2pts

Cough Cold Company

OPP – Understand Pantry Loading, Cannibalization and Channel Switch effect of Deep Discounts.RESULT – Discovered there was relatively no effect on Pantry Loading or Channel Switching and only modest Cannibalization. Stayed the course promotionally, and kept competitor out of POG. Sales +4%

Ice cream Company

OPP - Concerned that Retailers and Consumers were getting hooked on BOGO promotions resulting in increased trade spending, but was afraid to cut back and lose the incremental consumption. RESULT - Learned that 40% Off Adds delivered similar Lifts as the BOGO events, and cut spending 14%

Vitamin Company

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See the Video Demo at www.tabsgroup.com