The 'new categorical imperative' and Adorno's aporetic moral philosophy
Transcript of The 'new categorical imperative' and Adorno's aporetic moral philosophy
The ‘‘new categorical imperative’’ and Adorno’saporetic moral philosophy
Itay Snir
Published online: 1 August 2010
� Springer Science+Business Media B.V. 2010
Abstract This article offers a new interpretation of Adorno’s ‘‘new categorical
imperative’’: it suggests that the new imperative is an important element of
Adorno’s moral philosophy and at the same time runs counter to some of its essential
features. It is suggested that Adorno’s moral philosophy leads to two aporiae,
which create an impasse that the new categorical imperative attempts to circumvent.
The first aporia results from the tension between Adorno’s acknowledgement that
praxis is an essential part of moral philosophy, and his view according to which
existing social conditions make it impossible for moral knowledge to be translated
into ‘‘right’’ action. The second aporia results from the tension between the
uncompromising sensitivity to suffering that underlies Adorno’s moral thought, and
his analysis of the culture industry mechanisms which turn people into happy, sat-
isfied customers—an incompatibility which threatens to pull the rug out from under
Adorno’s moral philosophy. My interpretation of the ‘‘new categorical imperative’’
focuses on two characteristics it inherits from the ‘‘old,’’ Kantian one—self-evidence
and unconditionality—in order to present the new imperative as a response to these
two aporiae.
Keywords Adorno � Kant � New categorical imperative � Auschwitz � Critical
theory � Culture industry � Experience
1 Introduction
Theodor Wiesengrund Adorno was not a systematic philosopher. He did not present
a rigorously structured philosophical system, and his thought challenges traditional
philosophy in both its content and the unusual form in which it is stylized.
I. Snir (&)
Tel Aviv University, Tel Aviv, Israel
e-mail: [email protected]
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Cont Philos Rev (2010) 43:407–437
DOI 10.1007/s11007-010-9151-8
His works are deliberately uncommunicative, often fragmented and aphoristic. In
fact, Adorno is known no less for his short, enigmatic aphorisms than for the general
theoretical context that grants them their full depth and meaning. One of the most
celebrated and quoted of these aphorisms appears in the last part of his NegativeDialectics: ‘‘A new categorical imperative has been imposed by Hitler upon unfree
mankind: to arrange their thoughts and actions so that Auschwitz will not repeat
itself, so that nothing similar will happen.’’1 [Hitler hat den Menschen im Standeihrer Unfreiheit einen neuen kategorischen Imperativ aufgezwungen: ihr Denkenund Handeln so einzurichten, dass Auschwitz nicht sich wiederhole, nicht Ahnlichesgeschehe.]
The idea of adopting the Kantian term ‘‘categorical imperative’’ for framing a
‘‘new categorical imperative’’ is not original. Karl Marx, whose influence on
Adorno was considerable, had already written of ‘‘the categorical imperative to
overthrow all relations in which man is a debased, enslaved, forsaken, desperate
being […].’’2 But while Marx’s use of the Kantian phrase merely emphasizes the
urgent call for action embodied in Marxist teachings, I argue in this study that
Adorno’s words are not intended merely to stress the importance of his moral
teachings or to state a conclusion deduced from his moral theory. The new
categorical imperative is an important element of Adorno’s complicated moral
philosophy, and at the same time, runs counter to some of its essential features.
Adorno’s new categorical imperative is a crossroads of two major motifs running
through his work: morality and the Holocaust. The moral interest, always present in
Adorno’s thought, forms the backdrop even for issues seemingly distant from moral
philosophy. The critical theory developed by Adorno and his Frankfurt colleagues at
the Institute for Social Research (Institut fur Socialforschung) cannot be understood
without attention to the moral sensitivity that nourishes and directs it. Yet until
recently, the ethical aspect was marginal in research on Adorno and the Frankfurt
school.3 Perspectives have changed over the past 10–15 years, as interest in
Adorno’s moral philosophy significantly increased, and several studies have
contributed to filling this lacuna.4
Matters are different with regard to the Holocaust, however. Adorno scholars
agree that the rise of Nazism to power in Germany and its catastrophic outcomes
1 Adorno (2003b, p. 365).2 Marx (1975, p. 182).3 The canonical interpretative literature on Adorno presents him mostly as a theorist of aesthetics and a
sharp critic of popular culture, or as an empirical sociologist who studies Fascism and Anti-Semitism, but
leaves in the shadows a discussion of the moral aspects of his thought. For example: Jay (1974) and
Buck-Morss (1977).4 The most comprehensive study on this subject is Bernstein’s (2001). In 2003, Adorno’s 100th
anniversary, a conference on ‘‘Adorno and Ethics’’ was held at the University of California, Berkeley, and
in 2006 an entire issue of New German Critique was dedicated to articles from this conference. Christina
Gerhardt, the volume’s editor, writes in her introduction: ‘‘[A] thorough engagement with the ethical
merits of Adorno’s thinking has been strikingly absent.’’ See: Gerhardt (2006a, p. 3). It is interesting to
note that some of the articles in this issue have no more than a vague relation to moral issues.
The current interest in Adorno’s moral philosophy belongs to a trend of renewed interest in ethical
issues in continental and post-modern philosophy, ongoing for the last two decades. For a concise
discussion of this ‘‘ethical turn’’, see: Dews (2002, pp. 33–37).
408 I. Snir
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were a major factor in Adorno’s thought and personal life, and that the impact of
these historical events on collectives and individuals alike is undoubtedly one of the
focal points of his entire philosophy. Nevertheless, even studies directed at
Adorno’s response to the Holocaust do not dwell on its constitutive role with regard
to morality. As a result, attempts to clarify the new categorical imperative, or to
examine it with regard to Adorno’s entire moral philosophy, are sparse and
insufficient.5
A systematic and exhaustive discussion of Adorno’s moral philosophy exceeds
the limits of this study. The task it undertakes is to reconstruct the main outlines of
Adorno’s moral philosophy, in sufficient detail to present both its radicality and its
problematics, and then to develop an interpretation of the new categorical
imperative in light of this complex position. The thesis I offer suggests that
Adorno’s moral philosophy leads to two aporiae, which create an impasse that the
new categorical imperative attempts to circumvent. The first aporia develops from
within Adorno’s moral philosophy: While Adorno acknowledges that praxis is an
essential part of moral philosophy, his own philosophy implies that existing social
conditions make it impossible for moral knowledge to be translated into ‘‘right’’
action. The second aporia results from the tension between two incompatible
elements of Adorno’s moral thought: on the one hand, the uncompromising
sensitivity to suffering that underlies the moral dimension of critical theory, and on
the other hand Adorno’s analysis of late capitalist society, according to which the
mechanisms of the culture industry turn people into happy, satisfied customers. The
incompatibility between people’s subjective consciousness and the objective
condition in which they live threatens to pull the rug out from under Adorno’s
moral philosophy.
I begin my study by discussing the connection Adorno draws between morality
and Enlightenment, with particular attention to his critique of Immanuel Kant, for to
understand the new imperative one must ask first what is wrong with the old one.
I then turn, in Sects. 2 and 3, to a discussion of the two aporiae in which Adorno’s
moral philosophy is entangled, and in the final two sections I offer an interpretation
of the new categorical imperative that presents it as a response to these two aporiae.
This response rests on two characteristics that the ‘‘new’’ imperative inherits from
the ‘‘old’’ one: Sect. 4 considers the way the self-evidence of the new imperative
responds to the second aporia, and Sect. 5 interprets the categorical nature of the
imperative as an attempt to answer the first aporia and preserve the moral dimension
of critical theory.
2 Morality and enlightenment
Adorno’s moral philosophy is not dissociated from the wider context of his thought; it
is an integral part of the larger picture he draws of Western civilization, that is, of the
dialectics of the Enlightenment process that characterizes it. Morality is anchored,
5 Finlayson, for example, writes that ‘‘Auschwitz is only a vivid and horrible example of the radical evil
of the social world.’’ See: Finlayson (2002, p. 2).
The ‘‘new categorical imperative’’ 409
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according to Adorno, neither in culture nor in reason, but in an ‘‘impulse, intramental
and somatic in one,’’ which is ‘‘the rudiment of a phase in which the dualism of
extramental and intramental was not thoroughly consolidated yet’’6—a phase that
precedes civilization, when subjective consciousness, along with the awareness of a
difference between the subject and its natural and human surrounding, has not yet been
formed. The irrational impulse Adorno is talking about is therefore a ‘‘sense of
solidarity’’7 that urges human beings to share and sympathize with the pain and
suffering of others, to feel as if it was their own. Against the backdrop of this pre-
civilizatory state of nature, the formation of subjective, individual identities—which is
the seed from which Enlightenment grows—appears to be dialectic because self-
interested individuals can better protect themselves against nature, but pay the price of
alienating themselves from nature and from each other. The history of moral thinking
and practice, in Adorno’s view, is the process by which the impulse of solidarity has
been weakened, eroded, and repressed under the pressure of Enlightenment.8
Enlightenment is a process in which rationality, anchored in humanity’s need for
protection and self-preservation, attempts to dissociate itself from nature in order to
dominate it, to harness it for human necessities: ‘‘In its most general sense of
progressive thought, the Enlightenment has always aimed at liberating men from
fear and establishing their sovereignty.’’9 But sovereign domination is a traumatic
process, for the established relations between nature and culture are hierarchic and
antagonistic: ‘‘It is not merely that domination is paid for by the alienation of men
from the objects dominated: with the objectification of spirit, the very relations of
men—even those of the individual to himself—were bewitched.’’10 The wider the
cleavage rent by Enlightenment between the subject and its surroundings, the
greater its effect on social interaction and psychological construction. The moral
impulse of solidarity is not left untouched: From the rational, enlightened point of
view, this impulse is a threat to the subject’s self-preservation. Instrumental reason
(‘‘subjective,’’ as Horkheimer called it11), works only in the service of its agent’s
self-interest, even at the expense of others12; it acknowledges no intrinsic,
‘‘objective’’ values.
Culture has, indeed, tried to compensate for this loss by forming various value
systems in communitarian, religious and philosophical contexts; but Enlighten-
ment’s inner logic ultimately caused these systems to collapse. Reason eventually
realizes that ‘‘[e]very substantial goal which men might adduce as an alleged
rational insight is, in the strict Enlightenment sense, delusion, lies or
6 Adorno (2003b, p. 228).7 Adorno (2003b, p. 286).8 On the role of the solidarity impulse in Adorno’s moral philosophy, see: Menke (2004, pp. 302–327)
and Schweppenhauser (2004, pp. 333–4). The argument about culture squandering solidarity originates in
Rousseau. See: Rousseau (1987, p. 35).9 Adorno (2001, p. 3).10 Adorno (2001, p. 28).11 Horkheimer (1996, p. 3).12 Habermas recognizes here a Nietzschian moment, which tries to break the illusion of disinterestedness
that accompanies the bourgeois presumptions to reach universal truths, thus exposing the immanent
connection of reason and power: Habermas (2005, p. 124).
410 I. Snir
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‘rationalization.’’’13 That is, the ends to which culture has tried to ascribe values are
exposed from the enlightened point of view as empty, unfounded, and impossible to
substantiate. Strict Enlightenment allows no action to be taken for its own sake,
absent a designated external goal14: ‘‘Science in general,’’ writes Adorno, ‘‘relates to
nature and man only as the insurance company in particular relates to life and death.
Whoever dies is unimportant: it is a question of ratio between accidents and the
company’s liabilities.’’15 In other words, even human life is stripped of intrinsic
value, and regarded as a datum in the economical calculations.
Furthermore, modern social reality, in which rational domination has grown to an
unprecedented degree, exerts a severe impact on the subject itself. It requires the
subject to dominate its natural, emotional and singular aspects and keep them under
the surface. The subject becomes fungible, exchangeable, devoid of every particular
quality that might have characterized her as an individual. Since society is, in fact,
deprived of all the assets formerly furnished by its normative value systems, the
meanings and values that religion and philosophy provided to people’s lives and
actions are no longer relevant, and the individual suffers moral disorientation and
confusion.
To substantiate these claims and examine their implications, Adorno focuses his
attention on the philosopher who is generally regarded as Enlightenment’s brightest
light, namely Immanuel Kant. Kant is always present in the background of Adorno’s
thought, even when not discussed explicitly. He accompanies Adorno all along as a
silent interlocutor and point of reference, shaping the questions asked and the
directions in which the answers are sought.16 Adorno’s reading of Kant, therefore, is
not entirely critical. Aspects of Kantian philosophy are integrated into Adorno’s
thought, though they often acquire very different meanings. It is important to note,
however, that Adorno is not primarily a Kant scholar, and some of his
interpretations, while no doubt influenced by his general views of reason and
Enlightenment, might be controversial; these interpretations are nevertheless crucial
to understanding Adorno’s philosophy.
In tune with the current of the Enlightenment, Kant’s moral philosophy attempts
to ground morality not on tradition or religion, but on reason alone. However, Kant
does not allow any instrumental-functional uses of reason, manifested in hypothet-
ical imperatives, to determine the moral laws. A hypothetical imperative is
conditional on an end already set by the agent, which means that they use reason
heteronomously, while moral rational principles are autonomous and bind the agent
independently of her natural or contingent ends. The moral law does not apply
merely because the agent happens contingently to have some desire; rather, it is a
necessary, universal prescription. This is why Kant formulates the moral principle
as an unconditional, categorical imperative: ‘‘This imperative is categorical. It has
13 Adorno (2001, p. 82).14 Horkheimer (1996, p. 37).15 Adorno (2001, p. 84).16 On Kant’s influence on Adorno (which began at an early age when he read the Critique of PureReason under Siegfried Kracauer’s guidance), see: Brunkhorst (1999, pp. 21–30); Buck-Morss (1977,
pp. 2–3).
The ‘‘new categorical imperative’’ 411
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to do not with the matter of the action and what is to result from it, but with the form
and the principle from which the action itself follows.’’17 The categorical
imperative, then, derives its specific content not from contingent ends but from
moral law itself. The only end morality can have is ‘‘humanity’’: for when the moral
law takes humanity as its end, it rests precisely on the lack of relevant differences
among rational beings. In Horkheimer’s terms, it is a morality based on ‘‘objective’’
rather than ‘‘subjective’’ reason. Thus, by relying on reason’s universality, Kant
tried to create an option of rational moral thought in which instrumentalization and
domination play no role.
Adorno’s criticism of Kant points to theoretical problems in Kantian thought but
also reveals the connection between the problematic philosophy and the historical
context from which it emerged. Adorno calls his critical reading of Kant a ‘‘meta-
critique,’’ one aimed at articulating the connections between philosophical concepts
and social experience, at showing how the formation and change of concepts are
subject to changes in historical reality.18 The aim of negative dialectics, Adorno
once wrote, is ‘‘to give the [Kantian] Copernican turn an ‘axial twist’’’19: Adorno
turns on its head the Kantian transcendental philosophy that sought a priori
conditions that make experience possible, and he claims that it is historical
experience that determines philosophy’s conditions of possibility. His discussion of
Kant’s moral philosophy, therefore, aims to show that Kantian ethics actually
achieve the opposite of its intention and that, unintentionally, it surrenders to and
collaborates with oppression.
Following Hegelian and Marxist readings, Adorno seems to interpret the Kantian
position as empty formalism. According to Adorno, the rigorous formalism in which
Kantian ethics takes pride, is bound to result in ethical impotence.20 This formalism
is expressed in the first formulation of the categorical imperative, the principle of
universalization, understood as a rational procedure for testing what can be willed in
a rationally consistent manner. The categorical imperative can tell us that breaking a
promise to return borrowed money is wrong, as Kant’s celebrated example goes,
because the maxim into which such promise is incorporated cannot be universalized
without contradiction: One cannot consistently will that everybody break promises,
for if everybody did break their promises it would inevitably result in a complete
loss of trust and the inability to promise anything. In other words, a false promise
implies the agent willing both the moral law—keep your promises—and, at the
same time, her new law—I shall break promises as convenient; she inconsistently
singles herself out for special consideration. As moral agents, therefore, we should
disregard our particular interests and act only in accordance with maxims we can
want everybody to follow. However, by ignoring the socio-historical circumstances
17 Kant (1996b, p. 69).18 Jarvis (1998, pp. 155–156).19 Jarvis (1998, pp. 183–184).20 It is worth noting that the charge of empty formalism, and consequently of insufficient motives for
moral rational action, is controversial among Kant scholars. Wood tries to defend Kant against this
charge, and points to Kant’s Metaphysics of Morals, where he lists four feelings that are presuppositions
of moral agency: ‘‘moral feeling’’, ‘‘conscience’’, ‘‘love of human beings’’, and ‘‘respect’’. See: Wood
(1999, pp. 35–40). This interpretation brings Kant significantly closer to Adorno.
412 I. Snir
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and the concrete interests of everyone involved, namely by taking the loan as a
given, the imperative has nothing to say about the morality of a world in which
people desperately need to borrow money in order to sustain themselves. The need
for a change of the social reality, therefore, remains out of its scope.21 For this
reason Adorno claims that Kantian ethics implies accepting the existing social
reality rather than aiming to bring about its radical change. Ethics, writes Adorno,
suppresses the real question, without which moral discussion becomes pointless:
This is ‘‘the question that should form the basis of every deeper reflection on moral
or ethical questions, namely the question whether culture, and whatever culture has
become, permits something like the good life, or whether it is a network of
institutions that actually tends more and more to thwart the emergence of such
righteous living.’’22
Another aspect of the problem, to which Adorno devotes considerable attention,
is expressed in the third of the four ‘‘antinomies’’ Kant identifies in traditional
philosophy—four alleged contradictions which result from the failure to differen-
tiate between the phenomenal and the noumenal worlds. The third antinomy
concerns the incompatibility between the concept of freedom, regarded as a
precondition for every moral action, and the category of causality, which applies
necessarily to everything in the phenomenal world. It seems, says Kant, that reason
can prove, on the one hand, that free will, undetermined by any previous cause, does
exist, and on the other hand that the whole world operates by strict causal
determinism.23 Kant’s solution to this antinomy places freedom within the
transcendental subject, while in the empirical world of experience strict determin-
ism still reigns. From a critical viewpoint, one can argue that this merely evades
rather than solves the problem. Good free will, on which Kant insists, is supposed to
be applied in the phenomenal world, which leaves no room for free spontaneous
action; freedom applies only to ‘‘inner action’’—the good will—but is irrelevant in
empirical reality, which continues to flow according to undisturbed necessity. The
separation between the realms of freedom and nature creates an unbridgeable gap
between moral law, guided by reason, and moral action. It implies a fundamental
inability to translate good will into action in the world of experience. As Adorno
puts it:
Kant finds himself caught up in a certain contradiction. On the one hand, he
has strictly to maintain the distinction between the intelligible and the
empirical. For the fact is that to tie the intelligible or absolute to empirical
conditions, it would be at the cost of its absolute character and its absolute
authority. But on the other hand, if these two spheres are absolutely separate
and have nothing in common with each other – and indeed this seems to be
21 While Kant does have requirements about realizing the highest good, which do press Kantian agents to
change reality, these requirements do not pertain directly to the categorical imperative, and remain
outside Adorno’s discussion. See: Yovel (1980, pp. 29–80).22 Adorno (2000, p. 14).23 In the concise phrasing of the Prolegomena: ‘‘Thesis: There exist in the world causes through freedom.
Antithesis: There is no freedom, but everything is nature.’’ See: Kant (2002, p. 130).
The ‘‘new categorical imperative’’ 413
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what Kant is saying elsewhere – then it would be quite impossible to speak of
any morality and any such distinctions between right and wrong behavior.24
Kant’s solution to the third antinomy, therefore, is paid for by an essential element
of morality: the transition from moral consciousness to moral action. Hence,
freedom remains an idea never to be realized.25 Kant’s moral philosophy, then,
amounts to an admission of complete impotence as regards the intentional shaping
of social reality, and ethics appears to be a withdrawal into an inner, private place in
which bourgeois individuals can uphold their claim to autonomy. Turning inward,
toward the subject, implies renouncing activity in the outside world, since
‘‘activity’’ cannot mean anything but good will evidenced only within the subject’s
consciousness.
As mentioned above, Adorno traces the problems in Kant’s moral philosophy to
the historical context in which Kant writes. These problems cannot be solved until
the conflicts in social-historical reality itself are resolved. This position permeates
the views of Marxist thinkers such as Gyorgy Lukacs, who was an important
influence on Adorno. According to Lukacs, taking up moral philosophy is nothing
but avoidance of the challenge of the political problem, which can be solved only
through revolutionary praxis.26 Adorno, however, does not think that a revolution-
ary uprising of the proletariat is possible in the context of late capitalism. More
importantly, he claims that a revolutionary act that transfers control of the means of
production to the hands of society as a whole can solve nothing, for it misses the
root of the problem, namely the cleavage between subject and object created by
Enlightenment at the dawn of civilization. The primacy that Marxism grants to
praxis over theory—a position characterized in the 11th thesis on Feuerbach as a
challenge to the entire philosophical tradition—is, writes Adorno, yet another
expression of the Enlightenment trend: It is a ‘‘program of an absolute control of
nature,’’27 that is, instrumental reason.
Adorno concludes that to develop a critical stand on existing reality, one has to
work one’s way up the theoretical-metaphysical categories that can penetrate the
shield of objective phenomena and expose their falseness. Philosophical thinking,
then, once again plays a leading role in moral discussion: Adorno’s aim is to keep
intellectual activity separate from political praxis in order to base on it a new
understanding of morality: ‘‘For the right practice, and for the good itself, there
really is no other authority than the most advanced state of theory.’’28 But if
theoretical understanding is indeed ‘‘for the right practice,’’ we must ask whether it
can be translated into action: Can Adorno’s moral philosophy reach beyond mere
intellectual criticism and effect the world? The interpretation I offer below argues
that it cannot. It attempts to demonstrate that Adorno’s moral philosophy is trapped
in an impasse, which will be articulated in the form of two aporiae.
24 Adorno (2000, p. 53).25 Adorno (2000, pp. 112–113).26 Lukacs (1971).27 Adorno (2003b, p. 244).28 Adorno (2003b, p. 242).
414 I. Snir
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Adorno’s stringent position is concisely phrased in his well known aphorism,
‘‘Wrong life cannot be lived rightly’’29 [Es gibt kein richtiges Leben im Falchen].
The ‘‘wrong life’’ evidently has a double meaning: On the one hand, it is life in
which good-doing is impossible, and on the other, it is false from the point of view
of the individual, who looks in vain for a meaningful and valuable life. Each of
these two meanings stands at the heart of one of the two aporiae to be identified in
Adorno’s moral philosophy.
3 First aporia: ‘‘there is no remedy but steadfast diagnosis of oneselfand others’’
Adorno expresses his agreement with the Kantian claim that the question ‘‘What
ought we to do?’’ is the decisive one in every moral philosophy.30 I argue, however,
that Adorno’s moral philosophy is incapable of answering this question: His moral
philosophy implies the impossibility of any moral action in reality, thereby negating
itself as a moral philosophy. The problem of practical impotence, common to both
Kant and Adorno, is the axis on which the first aporia of Adorno’s moral philosophy
turns.
The primacy Adorno grants to theory over praxis, of course, is not in itself a
sufficient reason for this impotence. Prima facie, moral consciousness and moral
knowledge can, perhaps even should, guide moral actions. Adorno’s thought,
however, implies that this is not possible, and that moral knowledge cannot be
translated into praxis. The rationale for this radical position is epitomized in the
decisive claim that ‘‘the whole is false’’31—that good does not exist in present social
reality.32 Nevertheless, Adorno emphasizes that moral knowledge cannot rest on
abstract metaphysical speculation alone but should also be a critical examination of
reality—an ‘‘immanent critique’’ of social phenomena that identifies the evils
embedded in each of them and exposes just how wrong and immoral they are. The
path to realizing the false essence of reality passes through endless negations of its
components, to the understanding that ‘‘Evil, therefore, is the world’s own
unfreedom.’’33
The moral knowledge thus attained, however, is always ‘‘negative’’ and never
‘‘positive,’’ that is, asymmetrically limited to the ‘‘evil’’ end of the moral scale
without ever reaching the ‘‘good.’’ The good remains shrouded by a thick, misty
cloud of uncertainty. The positive content of morality only shows itself in blurred
outline, sketched by the negation of existing reality; its concrete manifestation
29 Adorno (2002, p. 39).30 Adorno (2000, p. 3).31 Adorno (2002, p. 50).32 Gur Ze’ev identifies a similar position in Horkheimer, Marcuse, and Benjamin, who dub existing
reality simply ‘‘hell.’’ See: Gur-Ze’ev (2000, p. 186).33 Adorno (2003b, p 219).
The ‘‘new categorical imperative’’ 415
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remains beyond the horizon of moral understanding34: ‘‘There is no moral certainty.
Its mere assumption would be immoral, would falsely relieve the individual of
anything that might be called morality.’’35 This does not mean that Adorno is a
nihilist—he by no means shares the view he ascribes to the Enlightenment,
according to which nothing has intrinsic value. Moral values do exist, but in the
present reality they cannot be grasped, much less realized. In other words, in the
absence of positive moral knowledge, it is impossible to translate moral content into
right action.36
But the reason for Adorno’s radical position is not only epistemological. It is
primarily ontological: Moral action is impossible because reality itself is not value-
free but distorted and saturated with evil.37 Hence, a good deed can have no hold in
it: ‘‘The more mercilessly an objective-antagonistic society will comport itself in
every situation, the less can any single moral decision be warranted as the right
one.’’38 Since every action in existing reality involves elements of this reality that
are necessarily immoral, the action itself is destined to be immoral. In such a reality,
the best intentions are not enough, for even ‘‘[u]nrestricted benevolence becomes
affirmation of all the bad that exists.’’39 Every action (or abstention from action) is
bound to contribute, in the long run, to the strengthening and deepening of the
whole, which is false: ‘‘By dint of moral zeal, the well-meaning become
destroyers.’’40 This is why ‘‘[e]very impulse in the direction of better things is
not only rational, as it is to Kant; before it is rational, it is also stupid.’’41 We usually
deem such impossible situations to be restricted to extreme, extraordinary
circumstances, such as cruel regimes and, of course, concentration camps, in
which reality liquidates the possibility of right action—‘‘situations in which one’s
choice was always between murder and murder: ‘choose which of your children will
die; if you fail to choose, then both die. If you commit suicide, both die.’’’42
Adorno’s position, then, can be understood as generalizing the horror, arguing that
what seems to be an exception is, in fact, the rule: Returning a loan, to take up the
Kantian example, strengthens capitalism and the institution of private property, just
34 For a lucid discussion of the epistemological impossibility of a positive conception of the good, see:
Finlayson (2002, p. 4).35 Adorno (2003b, p. 242).36 According to Menke, ‘‘false life only knows false representations of the right one, or, more precisely,
’false’ culture developed only pictures or models of life which make it impossible for individuals to lead a
right life any longer.’’ See: Menke (2004, p. 309).37 In an article concerning Adorno’s moral philosophy, Schweppenhauser (2004) makes the claim that
Adorno perceives morality as aporetic in nature. However, Schweppenhauser does not ascribe the aporia
to Adorno’s own position. Rather, he maintains that Adorno’s call for critical reflection on the
ambivalence of moral categories of morality can, in fact, be used to change reality. He is mistaken, I
believe, in underestimating the ontological aspect of the aporia, which makes it inescapable in principle,
thus applicable to Adorno’s philosophy as well.38 Adorno (2003b, p. 242).39 Adorno (2002, p. 77).40 Adorno (2002, p. 179). Compare Horkheimer’s words: ‘‘We are devils too, even we.’’ See:
Horkheimer (1978, p. 135).41 Adorno (2003b, p. 277).42 Quoted from: Bernstein (2006, p. 37).
416 I. Snir
123
as every attempt to assist others requires planning, namely application of
instrumental reason that deepens its hold of reality.
This line of thought applies to daily moral actions within existing reality but also,
perhaps primarily, to an action aimed at changing this reality as a whole: ‘‘Whatever
an individual or a group may undertake against the totality they are part of is
infected by the evil of that totality; and no less infected is he who does nothing at
all.’’43 No action, therefore, whether aimed at radically changing social reality or
correcting a lesser, local wrong, will be able to break through the hold of existing
evil. It might even intensify that evil and tighten oppression, but regardless of its
effect, it will be wrong.44
Adorno, in sum, thinks that in the present conditions one cannot live or act in a
right way. For this reason, the question ‘‘What ought we to do?’’ which even amoral
thinkers such as Marx and Lukacs could answer, cannot be answered in Adorno’s
thought. He admits, ‘‘There is no remedy but steadfast diagnosis of oneself and
others.’’45 In other words, the moral knowledge acquired by way of a theoretical
negation of false reality remains within the boundaries of consciousness alone; it is
incapable of providing either instructions for or restrictions on concrete actions.
Adorno’s moral philosophy is therefore devoid of a prescriptive quality. It is,
indeed, a reflection on the moral values of things, but it is by no means worthy of the
obligatory title, ‘‘moral philosophy.’’46
43 Adorno (2003b, pp. 242–243).44 The following words of Gur-Ze’ev, regarding Horkheimer, no doubt apply to Adorno as well: ‘‘[T]he
demand for justice cannot be in force and be integrated into this world, but by way of its complete
transformation to its opposite.’’ Gur-Ze’ev (2000, p. 234, my translation).45 Adorno (2002, p. 33).46 Finlayson presents an interpretation that offers another way of introducing normative content into
Adorno’s moral philosophy. Finlayson is well aware of the danger of complete paralysis that threatens
Adorno’s philosophy: ‘‘[Adorno’s moral philosophy] appears to ask us to resist everything at once. What
can total resistance amount to, practically speaking, apart from total inactivity?’’: Finlayson (2002, p. 9).
Nevertheless, Finlayson thinks that a satisfactory answer to this question can be found in Adorno.
Adorno’s ethics, Finlayson argues, contains normative contents and is able to answer the question ‘‘What
ought we to do?’’ because it tells us what we ought not to do—we ought not to adapt and cooperate with
universal fungibility: Finlayson (2002, p. 6). Furthermore, Finlayson extracts from Adorno’s thought
three virtues that might guide moral action in line with Adorno’s demands—maturity, humility, and
affection: Maturity (Mundigkeit, oftentimes translated as autonomy) is, following Kant’s ‘‘An Answer to
the Question: what is Enlightenment?’’ the ability to take one’s own critical stand without surrendering to
dictates from the outside; humility (Bescheidenheit) is one’s awareness that one might be mistaken; and
affection is the ability not to be indifferent to the fate of others. Finlayson thinks, therefore, that Adorno
accepts the translation of moral knowledge into action if it relies, on the one hand on recognizing the
prohibitions, and on the other hand on the guidance of the three virtues. I find this solution tempting, since
it takes seriously the limitations within which Adorno’s moral philosophy must operate, but it seems to
me highly unsatisfactory. Even if Finlayson is right in arguing that valid knowledge can be extracted from
negation, he is certainly too hasty when claiming that from the knowledge of the evil embedded in social
reality one can deduce prohibitions on actions—not performing an action has an effect in the world, just
the same as performing one. Since it is part of a contradictory reality, it is trapped in the same normative
mist that characterizes this reality: One can never know in advance what its outcomes will be, and how it
might contribute, despite its good intentions and the knowledge it wishes to articulate, to evil itself.
Adorno, in fact, says explicitly, with regard the need to choose between different bad options, that
abstention from choosing cannot be a proper solution, for it, too, might lead to a disaster : Adorno (2003b,
p. 243), Adorno (2002, p. 26). As to the three virtues Finlayson describes, maturity, humility and affection
The ‘‘new categorical imperative’’ 417
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Adorno, certainly, is not pleased with this conclusion and does not readily
renounce the prescriptive nature of his moral thought. In a short text titled
‘‘Marginalia to Theory and Praxis,’’ he sets out to formulate a solution to the
problem of the inability to act rightly. At the first part of his essay, Adorno claims
that reflexive criticism is itself a good and valuable act: ‘‘Thinking is a doing, theory
a form of praxis.’’47 So, thought itself is presented as an event occurring in and
affecting reality. Hence the question, ‘‘What ought we to do?’’ is to be answered by,
‘‘Think!’’ However, while intervention in theoretical discourse or influencing the
thoughts of others can rightly be called ‘‘actions’’ in the world, Adorno does not
deny that a mental act transpiring in the subject’s consciousness, accessible to her
alone, still differs from an action in objective reality that may possibly affect others.
Fine as the borderline between the two may be, a certain translation of
consciousness to the language of reality is required for its influence to reach out
and touch the outside world. Adorno therefore withdraws from the decisive stand he
takes at the beginning of the article, which took thought to be action in the full sense
of the word, and claims that critical thought ignites the ‘‘practical impulse’’ that
produces action.48 This impulse, as we have seen above, attempts to become an
‘‘Archimedean point’’ that makes praxis possible; it is, however, not identical with
praxis, and it cannot solve the problem that praxis, in the existing social reality,
simply cannot be right.49 Blurring the line between theory and praxis, moreover,
might be an even deeper blow to Adorno’s agonized moral philosophy, for it implies
that even critical thought might be immoral.50
With these conclusions, the first aporia in which morality is trapped begins to
become apparent: ‘‘The dialectic is hopeless: that through praxis alone is it possible
to escape the captivating spell praxis imposes on people, but that meanwhile as
praxis it compulsively contributes to reinforcing the spell, obtuse, narrow-minded,
at the farthest remove from spirit.’’51 But for the impasse towards which we are
Footnote 46 continued
are undoubtedly virtues that might characterize the critical person, the one who knows how to say ‘‘no,’’
as Adorno visualizes him. But the road from here to positive moral content is still long. Even if we accept
the claim that these virtues are necessary conditions to moral action, they can by no means solve the
problem of the impossibility of right action: Though every act of mature, humble, and affectionate
behavior remains subject to the limitations mentioned above, it is not difficult to think of wrongs done by
people trying to be mature, humble, and affectionate. Bernstein, too, thinks that refusing to cooperate with
‘‘the moral choices on offer’’ can be right moral action, and my criticism of Finlayson applies to him as
well. See: Bernstein (2001, p. 56).47 Adorno (1998, p. 261).48 Adorno (1998, p. 264).49 Adorno (1998, p. 274). The example Adorno provides in this context is illuminating. As evidence of
the influence theory has in the world, he tells how surprised he was to find out that academic theoretical
studies such as the Dialectic of Enlightenment and the studies of the authoritarian personality, written
without practical intent, had significant impact in reality : Adorno (1998, p. 277). But this impact, of
course, did not remain theoretical. The reason these studies made an impact (and that Adorno was aware
of such impact) was that their readers did not limit themselves to theoretical insights; they tried to
translate the insights into actions in the world.50 Gur-Ze’ev argues that ‘‘interpretative praxis […] is not only possible, it is a categorical imperative’’:
Gur-Ze’ev (2000, pp. 239–240). The criticism I presented above applies to him as well.51 Adorno (1998, p. 262).
418 I. Snir
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moving to be clearly visible, one more step is needed. It is important to clarify that the
claim that right action is an impossibility needs to be restricted, since it is subject to
the possibility of radical historic change—the change to a free society, one that will
reconcile the ancient antagonism of nature and culture: ‘‘[I]t is only in the right
society [richtigen Gesellschaft] that chances for the right life will arise.’’52 Adorno
does not think it is possible to say much about this utopian society, but he does seem to
think that, given the utopian reality, the way to good actions will be reopened.53 In a
right reality, the conditions that make morality impossible will no longer be present.
Adorno usually phrases such claims very carefully, in convoluted sentences with a
heavy dose of negation. He writes, for example, that ‘‘no individual is capable of the
morality that is a social demand but would be a reality only in a free society.’’54 That
is, the social claim for the good will be realized only after society is freed.
A closer look, however, reveals that in free society morality will be not only
possible but superfluous. From several phrasings by Adorno—for example, ‘‘the
trouble is that as yet there is no world in which […] men would no longer need to be
evil’’55—we learn that if antagonistic society is the origin of both the need for and the
impossibility of morality, then when morality is possible it will no longer be needed.
Freedom will resolve the conflicts of interest and will calm the destructive impulses
that every person directs towards herself and others today: ‘‘Black shrouds cover the
horizon of a state of freedom that would no longer require either repression or
morality because drives would no longer have to be expressed in destruction.’’56
When freedom becomes a reality morality will no longer be needed because it will
be sublimated and become a moment of life itself. In free society life will again be
‘‘right,’’ since actions taken for the well-being of oneself and others will be
spontaneous. This situation makes moral philosophy unnecessary, and it even turns
moral action itself into something completely different from what it was thought to
be throughout the history of moral philosophy. This does not mean, to be sure, that
moral acts will not be possible; but they will be trivial in light of the reconciled
interrelations between the subject and its surroundings, its fellow-men, and itself.
7The first aporia is now fully visible: On the one hand, moral action is not
possible until social antagonisms are brought to an end, and the social antagonisms
cannot be brought to an end because as long as a society in which humans are
reconciled with nature does not exist, moral action aimed at creating such a society
is not possible. On the other hand, a possibility for moral action exists, but
this possibility will arise only when it is no longer necessary to formulate it.
Moral philosophy, which Adorno insists must persist, cannot be a guide to action
before culture and nature are reconciled; nor can it play this role afterward.
52 Adorno (2003b, p. 396).53 Adorno thinks that for the time being we are unable to conceive what reality will look like after culture
and nature are reconciled; nor can we understand what life in these circumstances might be like: ‘‘We
cannot anticipate the concept of the right human being,’’ he writes, and returns immediately to the way of
negation—‘‘but it would be nothing like the person, that consecrated duplicate of its own self-
preservation’’. See: Adorno (2003b, p. 277).54 Adorno (2003b, p. 299), emphasis mine.55 Adorno (2003b, pp. 218–219).56 Adorno (2003b, p. 285).
The ‘‘new categorical imperative’’ 419
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The combination of these two points necessarily leads to the aporetic conclusion
that ‘‘right life’’ is a precondition for the very same right life.
4 Second aporia: ‘‘the impoverished in spirit march joyously into the infernothat is their paradise’’
The second aporia in Adorno’s moral philosophy stems from the second meaning he
gives to ‘‘wrong life’’—‘‘wrong’’ not only because it is impossible to do good in it
but also because it exists in a reality of oppression, disorientation, and suffering.
Enlightenment, as mentioned, demands that the individual sacrifice an essential part
of herself, namely the singular emotional aspects that do not conform to
instrumental reason’s demands for unification and calculability. To this sacrifice
Enlightenment fails to offer reasonable compensation that might make it worth-
while. Adorno’s critical theory describes the process in which the subject, aiming to
overpower and dominate the object, in fact dominates herself as well and severely
damages her own life experience. Deprived of the meanings and values that religion
and metaphysics try desperately to preserve, life becomes meaningless, helpless,
and miserable.
It is not my intention here to evaluate these claims, to judge their psychological
or sociological value, or to examine whether they suit our experience as readers a
generation or two removed. Instead, I intend to show that an opposite trend can be
extracted from Adorno’s thought itself: The world has so far been painted in dark
colors, and it is now time to shed light on the other side of the dialectic of
Enlightenment (which, after all, is not entirely dark). Brightening this side will also
cast the diagnosis about wrong life in a new light. I shall argue that sensitivity to this
aspect of the dialectic raises questions about the entire critical project taken on by
Adorno and his colleagues at the Frankfurt School, whose critique does not merely
point to logical contradictions within certain patterns of thought but aims to
confront the real suffering arising from the rationalization and instrumentalization
of thought and the social system. The presentation of the second aporia will develop
this element of Adorno’s thought and examine its implications.
In the exuberance of his criticism, which denigrates the domination of nature as
the source of all evil, Adorno does not forget that domination carries with it a
significant blessing for humanity. Not only have people employed it for gaining a
great deal of control over the threats of nature; they have won this battle so
decisively that they are now able to produce an enormous abundance of products
that make their lives much more comfortable. This abundance, needless to say, is
not equally divided within industrialized societies; but Adorno and his colleagues
are well aware that, contrary to Marx’s expectations, the living conditions of the
lower classes have also significantly improved thanks to capitalism and industry:
The proletariat does have more to lose than its chains. Measured against
conditions in England a century ago as they were evident to the authors of the
Communist Manifesto, their standard of living has not deteriorated but
improved. Shorter working hours; better food; housing, and clothing;
420 I. Snir
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protection for family members and for the worker in his old age; an average
increase in life expectancy – all these things have come to the workers with
the development of the technical forces of production.57
And, in the ‘‘Dedication’’ that opens Minima Moralia, the collection of ‘‘Reflections
from Damaged Life,’’ Adorno admits that the individual has gained ‘‘richness,
differentiation and vigour.’’58 The dialectical process of Enlightenment is at its peak
in this era of late capitalism, precisely because it has reached the point where
abundance abides with oppression, as a package deal or as two sides of the same
coin. As a deal, it is at least worth serious consideration: Are not the abundance and
luxuries offered by modern civilization a fair price to pay for the suppression of
drives? Both Kant and Freud readily ‘‘signed onto’’ such a deal and were willing to
settle for much less than what society in the mid-20th century could offer Adorno
and his contemporaries. Adorno’s decision, in the final analysis, would, of course,
be different—he would denounce the goods amassed by Enlightenment as false,
empty, and even disastrous. But he is sober and honest enough to give serious
consideration to these brighter sides of modernity.
Of special interest in this respect is the fact that one of the Frankfurt School’s
greatest achievements, to which Adorno devoted a significant part of his work, is the
exposure and analysis of the mechanisms with which modern culture hides
oppression from those subjugated to it, thus contributing to its persistence. The
Frankfurters directed much of their attention to the connection between social
domination and the flood of economic and cultural luxuries. They tried to fill the
lacuna created because ‘‘[n]o science ha[d] yet explored the inferno in which were
forged the deformations that later emerge to daylight as cheerfulness, openness,
sociability, successful adaptation to the inevitable, an equable, practical frame of
mind.’’59
Adorno and Horkheimer worked extensively on the phenomenon they called
‘‘Culture Industry,’’ referring to the mass production of popular, entertaining culture
products: ‘‘Film, radio and magazines make up a system which is uniform as a
whole and in every part.’’60 While the primary goal in creating these products, of
course, is to sell them as commodities and make money, the implications of their
ubiquity are enormous. ‘‘The whole world is made to pass through the filter of the
culture industry’’61: it provides its customers with accessible entertainment, which
paints their lives in artificial plastic colors and teaches them to accept existing
reality willingly. At the core of his criticism of the culture industry, Adorno
compares it to a tempting hidden trap, more effective and dangerous than visibly
violent domination: ‘‘The omnipotence of repression and its invisibility are the same
thing.’’62 But for this very reason this criticism might prove a double-edged sword
57 Adorno (2003c, p. 103).58 Adorno (2002, p. 17).59 Adorno (2002, p. 59).60 Adorno (2001, p. 120).61 Adorno (2001, p. 126).62 Adorno (2003c, p. 97).
The ‘‘new categorical imperative’’ 421
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whose blade can be turned against the swordsman. The pleasures handed out by
popular culture to the masses are, perhaps, illusory and false, but the mechanism is
so crushingly effective that oppression is barely felt. From the extensive analyses of
the culture industry, therefore, emerges a picture of late capitalism that is not that
bad after all—a candy-sweet world that, rather than mourning the destruction of
meaningful life, carries people away to a celebration of products, and the real
condition of their lives remains hidden from view.63
Culture industry products, depicted as rich in variety despite the minor
differences they may exhibit,64 have the effect of consumer unification, scornfully
referred to by Adorno as ‘‘the blind conformity of car-owners and radio-listeners.’’65
Conformity damages the subject by eroding its unique personality, which is exactly
why it is so tempting. People seem to think that ‘‘to live in earnest without a self
could be easier, not more difficult.’’66 One enjoys being assimilated, takes ‘‘pleasure
at being, in one’s own weakness, a specimen of the majority’’67—people prefer the
happy pig to the unhappy Socrates.
Assimilation into culture, however, is not prompted by stupidity. Adorno himself
points out that customers are well aware of the manipulations they are subjected to
and choose to cooperate by their own free will: ‘‘People are not only, as the saying
goes, falling over the swindle […] [T]hey desire a deception […] [T]hey sense that
their lives would be completely intolerable as soon as they no longer clung to
satisfactions which are none at all.’’68 They have good reason to yield to the mass
deception of popular culture, although Adorno doesn’t find this reason very
compelling. Since they assume that reality is unchangeable in any event, he argues,
they choose to see the glass half full and ignore problems entirely. They try to be
optimistic and look for beauty in everything,69 and they have ‘‘unshaken belief in
the future: things [will] remain as they [are] and even improve.’’70 They cope with
suffering through a ‘‘pathos of composure,’’ with mantras such as, ‘‘That is life—
very hard, but just because of that so wonderful and so healthy.’’71
Furthermore, the culture industry strikes the final blow at the sense of solidarity
among fellow humans, based on that moral impulse whose decline was discussed
earlier. Products such as action movies and even cartoons replace true happiness
with sadistic glee over the misfortunes of ridiculous, battered characters: ‘‘Such a
laughing audience is a parody of humanity. Its members are monads, all dedicated
to the pleasure of being ready for anything at the expense of everyone else. Their
harmony is a caricature of solidarity.’’72 Every weakness is portrayed as anomalous,
63 Compare this discussion to Fromm (1991).64 Adorno (2001, pp. 123–124).65 Adorno (2002, p. 36).66 Adorno (2002, p. 139).67 Adorno (2002, p. 65).68 Quoted in: Bauman (2004, p. 36).69 Adorno (2002, p. 76).70 Adorno (2001, p. 143).71 Adorno (2001, p. 151).72 Adorno (2001, p. 141).
422 I. Snir
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and as such provokes rejection instead of empathy: ‘‘Anyone who goes cold or
hungry, even if his prospects were once good, is branded. He is an outsider; and,
apart from certain capital crimes, the most mortal of sins is to be an outsider.’’73
In a recent article on Adorno, Zygmunt Bauman describes life in late capitalism
as characterized by constant illusory change. Various changes take place all the
time, but none are aimed at making the world significantly different. They are a
constant flow of cosmetic, meaningless alterations. Faced with this facade of
acceleration, the individual feels she has no option but to try to keep up. This mode
of living, which becomes an illusion of constant dynamics, is, in fact, nothing more
than standstill, stagnation.74 J. M. Bernstein, who draws a similar picture, argues
that this stagnation is the source of what Adorno calls the ‘‘withering of
experience.’’75 Experience, according to Adorno, is not evidenced in every
interaction between consciousness or sensibility and objects. Since novelty is an
inseparable part of the structure of real experience, a world in which nothing ever
changes is a world with no experience at all.76 An experience is therefore something
that does something to the person experiencing it—it changes her and matters to her.
When the range of possible responses varies from apathy to sadism, solidarity no
longer seems to lie within the capacity of people to exhibit.
This description sheds new light on the role of critical theory: It is required to
uncover the fact that ‘‘life has become the ideology of its own absence,’’77 that
‘‘[u]nderlying the prevailing health is death.’’78 That is, critical theory has to open
people’s eyes to the illusory nature of the light that illuminates their lives—a
paradoxical mission, to be sure. Since the blinding mechanisms are practically
everywhere, Adorno thinks of this mission as one requiring a transcendent point of
view, one removed from the whole of existing reality, from which it will be possible
to realize how dark reality actually is. Unaware that things can be different, how can
one’s sense of calm and serenity ever change?
Perspectives must be fashioned that displace and estrange the world, reveal it
to be, with its rifts and crevices, as indigent and distorted as it will appear one
day in the messianic light. To gain such perspectives without velleity or
violence, entirely from felt contact with its objects – this alone is the task of
thought. It is the simplest of all things, because the situation calls
imperatively for such knowledge, indeed because consummate negativity,
once squarely faced, delineates the mirror image of its opposite. But it is alsothe utterly impossible thing, because it presupposes a standpoint removed,
even though by a hair’s breadth, from the scope of existence, whereas we well
know that any possible knowledge must not only be first wrested from what is,
73 Adorno (2001, p. 150).74 Bauman (2004, pp. 27–30).75 Adorno (2002, p. 55).76 Bernstein (1997, p. 202).77 Adorno (2002, p. 190).78 Adorno (2002, p. 59).
The ‘‘new categorical imperative’’ 423
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if it shall hold good, but is also marked, for this very reason, by the same
distortion and indigence which it seeks to escape.79
The challenge to critical theory here is surely not merely a cognitive one that can be
met with a simple explanation. The consciousness that is the object of criticism is, at
the same time, its only point of reference; and since consciousness does not realize
that it is miserable, it is probably not miserable at all. We are not dealing here with
theoretical knowledge that the bourgeois subject has to be taught: The problem is
that ‘‘even suffering he has to learn.’’80
Bernstein, well aware that the damage done to human life, according to critical
theory, is not experienced overtly in everyday life, thinks that Adorno looks to art
for the solution: Baudelaire’s poetry, for example, ‘‘provides us with the experience
of a world constituted by the absence of experience.’’81 That is, it opens our eyes
to reality’s emptiness. In a certain sense, Bernstein is undoubtedly right: Adorno’s
aesthetic theory is intended, among other things, to articulate the ways modern art
can jar its audience, expose them to autonomous aesthetic structures, and open their
eyes to the degree of falseness in their own social reality.82 This solution, however,
cannot be but partial: Modern art, as Adorno himself knows, is (for the time being)
accessible to very few. The vast majority of the masses are satisfied with the
products of the culture industry and do not bother to face the complexity of
autonomous works of art. Of course, the subjects are not solely to blame for their
laziness and narrow-mindedness. The social context in which they live limits their
horizons and leads them to settle for pleasant, familiar experiences, without
provoking the curiosity and openness that are a precondition for a true encounter
with a genuine work of art. Therefore, the attempt to rely on art as a lever, one that
lifts people out of the mist concealing the evil of the world, leads to a vicious circle:
Only those who already realize that the world seen through the prism of the culture
industry is superficial and false have the capacity to contemplate works of art and
gain the transcendental viewpoint that the aesthetic dimension can provide.
We must conclude then that, although he never tires of stressing the extent to
which life experience in modern society is false and its satisfactions illusionary,
Adorno would likely admit that most people’s fundamental experience in late
capitalist society is not one of damaged life at all, but of life in a society of
abundance from which almost nothing is missing and ‘‘the impoverished in spirit
march joyously into the inferno that is their paradise.’’83 Objectively, of course,
oppression does not disappear when it is unnoticed; yet, as far as the individual’s
viewpoint and life experience are concerned, it never existed. Although an educated
critic like Adorno might see through social phenomena and understand the true
nature of reality, what is an oppression that bothers almost no one? What power has
a social critic who must work so incredibly hard to convince people that they are not
79 Adorno (2002, p. 247), emphasis mine.80 Adorno (2002, p. 161).81 Bernstein (1997, p. 201), emphasis in the original.82 This interpretation is common to others: Horowitz (2002, p. 220), Hammer (2000, p. 85) and Eagan
(1997, p. 11).83 Adorno (2002, p. 30).
424 I. Snir
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well? As long as the illusion remains unshattered and people fail to realize what a
high price they pay, one may wonder whether this price has meaning at all. From the
point of view of an average, satiated bourgeois, Adorno has no right to argue that
people’s lives are damaged when they do not feel this way themselves. Isn’t Adorno
being arrogant, a ‘‘conservative mandarin’’84 who laments the alleged decline of
civilization simply because he feels the masses and their entertainments are beneath
him?85 What is at stake, in any case, is not the image of Adorno or his philosophy
but the very validity of moral criticism. The point is not only that the criticism is not
effective (this was the essence of the first aporia) but that it might not be valid at all.
The world, after all, might not be all that bad, and radical criticism might be no
more than intellectual scholasticism that fails to be sensitive to the very people it
targets. The second aporia, therefore, results from the clash between the objective
analysis of the subject’s condition and the subject’s own experience—between the
way people are supposed to feel according to the theory and the way they actually
do feel.
I have presented two aporiae to which Adorno’s moral philosophy leads. It is
now time to return to the new categorical imperative. I will argue that this
imperative, as formulated by Adorno, is characterized by two important features that
it inherits from its Kantian forefather: the status of a given that has no need of proof,
and the form of a moral principle that excludes every exception. These
characteristics, as I shall try to demonstrate, enable us to understand the new
imperative as a response, albeit insufficient, to the two foregoing aporiae. I discuss
them in reverse order, first attempting to present the new imperative as a response to
the second aporia, and then going back to discuss the first.
5 The new categorical imperative as a response to the second aporia
Adorno’s criticism of Kantian moral philosophy paid special attention to Kant’s
position on the possibility of proving the categorical imperative, or better still, on
the impossibility of proving it. In addition to the external data that reason, trying in
vain to be autonomous, requires, Adorno emphasized that Kant’s imperative needs
still one more datum, one that cannot be external according to Kant’s own system
and is therefore an a priori given, revealed to the reflective subject. This datum is
moral law itself. Since Kant identifies moral law with reason and insists that the
categorical imperative is nothing but a consistent use of reason, the validity of moral
law obviously cannot be proven by rational means, for reason cannot lean on
itself.86 According to Kant, however, this is not a problem or deficiency but an
advantage. He refers to the categorical imperative as a ‘‘given,’’ a ‘‘fact of reason.’’
84 Jay thinks that being a ‘‘mandarin’’ is an important characteristic of Adorno’s personality. See: Jay
(1984, pp. 17–18).85 Zygmunt Baumann wonders what would have happened to Adorno’s ‘‘message’’ had it reached
African deserts or Asian shores—would it not have been interpreted as a new insult, or even a new
conspiracy of the Western ‘‘enemy?’’ See: Baumann (2004, p. 44).86 This too is a controversial issue for Kant scholars. For a constructivist attempt to vindicate the
authority Kant grants to reason see O’neill (1989).
The ‘‘new categorical imperative’’ 425
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Every reasonable person can readily grasp it and realize the duty to act accordingly
if only she directs her mind correctly and has the courage to use her own
understanding. This ‘‘given,’’ to be sure, is not achieved through sensual experience.
It imposes itself on every person as clear and self-evident: ‘‘Consciousness of this
fundamental [moral] law may be called a fact of reason because one cannot reason it
out from antecedent data of reason […] it instead forces itself upon us of itself as a
synthetic a priori proposition that is not based on any intuition, either pure or
empirical […].’’87
Adorno dwells on this point because he believes it exposes reason’s necessary
dependence on heteronomous irrational elements. He therefore interprets Kant’s
position as one that regards moral law as rational and irrational at once: ‘‘as rational,
because it is reduced to pure logical reason without content and as not rational
because it must be accepted as given and cannot be further analyzed, because every
attempt at analysis is anathema.’’88 This criticism is not directed against the claim
that moral law is regarded as a given that is in no need of proof, but against the
specific nature of the Kantian imperative. Adorno does not argue against the need to
rely on a self-evident given—recognition of and respect for the given is an
important aspect of his moral thought as well.
Adorno’s categorical imperative, which decrees thinking and acting so that
Auschwitz will not happen again, refuses, like its Kantian counterpart, to provide
proof of its validity and dismisses the very demand for one: ‘‘When we want to find
reasons for it, this imperative is as refractory as the given one of Kant was once
upon a time. Dealing discursively with it would be an outrage […].’’89 And again
recalling Kant, Adorno’s claim that the new categorical imperative repels every
attempt to give reasons for it is not in itself without reasons. The insistence on
reasons is an outrage because of the enormous effect of the Holocaust on historical
experience—an effect that might rescue the moral foundation of critical theory from
the second aporia, from the helplessness caused by the satisfaction of most people
with their lives in late capitalist society and the inability to see the evil embedded in
it. The validity of the new imperative is founded on the assumption that the horrors
of Auschwitz can radically change the way people experience their world—to melt
the cold walls of unconcern that shield the satisfied bourgeois, to open their eyes to
the horrific reality in which they live, and to awaken the impulse of solidarity in
them. This assumption rests on a conviction that Auschwitz makes the need for
historical change a ‘‘given’’ that no reasonable person can deny.
Why, then, does Auschwitz have the power to change the historical experience of
all humanity, even of those who have not witnessed or experienced it directly? To
answer this question we must substantiate the connection between the mass
destruction in the concentration camps and the dialectic of Enlightenment, and on
the other hand, look into the radical nature of the catastrophe, which inserts history
into the domain of morality.
87 Kant (1996a, p. 164).88 Adorno (2003b, p. 261).89 Adorno (2003b, p. 365). Adorno’s sentence continues. It is omitted here in the current context.
426 I. Snir
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Adorno presented Enlightenment as a dialectical process of rationalization of
thought and society, which results in a hierarchical-antagonistic relationship
between man and nature and causes oppression and suffering. In light of this history,
Auschwitz appears as an event that ‘‘cannot be dismissed by any living person as a
superficial phenomenon, as an aberration of the course of history to be disregarded
when compared to the great dynamic of progress, of Enlightenment, of the supposed
growth of humanitarianism.’’90 Auschwitz is no mere historical accident having to
do only with Germany and its unique path; it is a direct outcome of the dialectics
that guides the historical development of Western civilization.
Although the killing of millions of people cannot be understood as a necessary
consequence of a particular social order or prevailing personality structure, Adorno
draws a clear line from the dialectic of Enlightenment to fascism and anti-Semitism
and from there to Auschwitz. The systematic industrialized mass murder that took
place in the concentration camps is a full realization of the destructive potential of
instrumental rationality: The turning of individuals into reified, fungible units; the lack
of human solidarity; the complete absence of objectively valid moral principles in the
minds of enlightened, educated people. The potential for destruction on this scale was
not totally latent in history prior to Auschwitz; it had many expressions—personal and
not always publicly recognized disasters, as well as larger and more visible disasters,
ranging from wars and violent occupations to daily oppression of the poor by the rich,
of the weak by the strong, of women by men, and so on. The Jewish Holocaust is
therefore another point along a chronology of horrors as long as human civilization is.
At the same time, however, it is an unprecedented escalation: ‘‘quantity recoiling into
quality scores an unspeakable triumph. The administrative murder of millions made
of death a thing one had never yet to fear in just this fashion.’’91
Auschwitz, therefore, has a double status in Adorno’s philosophy of history: It is
both a continuation and a break. Despite its connection to the history of disasters
and to the disaster of history, the unprecedented mass murder at Auschwitz is a
qualitative leap, a whole new phase—it is not only the disaster of the Jewish people,
but a ‘‘Zivilizationsbruch,’’ a break in the entire civilization. Its uniqueness owes not
only to the quantity of victims but to the conspicuous connection to modernity,
industry and technology, administrative rationality, and reason’s indifference to the
individual. It is not a disaster that Enlightenment might have prevented, but one
caused by Enlightenment itself. Martin Jay summarizes Auschwitz’s place in history
as viewed by Adorno: ‘‘Auschwitz functions for him as an historical nodal point of
the kind usually reserved for messianic interventions into history.’’92
This discussion of ‘‘objective’’ history could function as a lever that removes
morality from the second aporia since Auschwitz’s revelatory character finds its
way into people’s subjective minds. Adorno posits that Auschwitz cannot be a
‘‘mere gradual increase in horror, before which one can preserve tranquility of
mind.’’93 The event screams a rhetorical question, the answer to which is obvious:
90 Adorno (2003a, p. 20).91 Adorno (2003b, p. 362).92 Jay (1984, pp. 107–108).93 Adorno (2002, p. 234).
The ‘‘new categorical imperative’’ 427
123
‘‘[I]s it conceivable that what happened in Europe will have no consequences, that
the quantity of victims will not be transformed into a new quality of society at large,
barbarism?’’94 For Adorno, Auschwitz is not an ordinary link in a long chain of
disasters, one that will remain of interest to historians only and will produce no
more than indifferent shrugs by an occasional reader. The fact that ‘‘in the
concentration camps it was no longer the individual who died but a specimen,’’ he
writes, ‘‘is a fact bound to affect the dying of those who escaped the administrative
measure.’’95
Adorno presents the impact of Auschwitz’s influence as a description, not a
wishful thought. In declarative sentences, he states that ‘‘[a]fter Auschwitz, our
feelings resist any claim of the positivity of existence as sanctimonious, as wronging
the victims; they balk at squeezing any kind of sense, however bleached, out of the
victims’ fate.’’96 This necessary influence makes Auschwitz a constitutive event, one
that provides Adorno with a decisive response to the happy, satisfied bourgeois.
Adorno thinks that every person does actually feel as if he or she were in Auschwitz,
a part of what happened—either as a victim, who suffers daily from a tiny fragment
of the rampant dehumanization there, or as an oppressor, whose daily conformist
behavior contributes to the preservation and concretization of the reality that enabled
the disaster. After Auschwitz, it becomes clearly apparent that a comfortable life
serves the social order that was responsible for the catastrophe. Universal blindness is
replaced by ‘‘a universal guilt context’’97: ‘‘The guilt of a life which purely as a fact
will strangle other life, […] this guilt is irreconcilable with living.’’98 The horror
concealed by the veils of ideology and the culture industry produced a shocked
response to the event that is practically therapeutic; it is an eye-opening revelation
that culture is in fact the opposite of what it seems. ‘‘[T]he unprecedented torture and
humiliation,’’ writes Adorno, ‘‘shed a deathly-livid light on the most distant past.’’99
And the present is lit as well: The Holocaust is the outcome of a civilization that has
not changed much since. The disaster has the power to teach the hedonist bourgeois
that their world is not only that of shopping malls, movie theaters, and discos, but first
and foremost the world of the concentration camps. And once the connection
between existing reality and the large, ‘‘objective’’ catastrophe is exposed, there is no
ignoring the minor, ‘‘subjective’’ catastrophe. The connection removes the veil from
the face of reality and proves to people how damaged their lives actually are.100
94 Adorno (2002, p. 55).95 Adorno (2003b, p. 362).96 Adorno (2003b, p. 361).97 Adorno (2003b, p. 372).98 Adorno (2003b, p. 364).99 Adorno (2002, p. 234).100 This is why Bernstein calls the effect of Auschwitz ‘‘negative theodicy’’: Bernstein (2001, p. 383).
Just as Voltaire saw through the illusion of Leibnizian Theodicy after the Lisbon earthquake, so can
Auschwitz make people see through the illusion of convenient luxurious social existence and recognize
that the price they are paying is unbearable. In Adorno’s phrasing: ‘‘The earthquake of Lisbon sufficed to
cure Voltaire of the theory of Leibniz, and the visible disaster of the first nature was insignificant in
comparison with the second, social one, which defies human imagination as it distills a real hell from
human evil’’: Adorno (2003b, p. 361).
428 I. Snir
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The effect of Auschwitz on subjective consciousness thus becomes the source for
the rebirth of morality, which takes the form of the new categorical imperative. We
have seen that the fundamental experience in bourgeois reality is not considered real
experience: It is immaterial because it matters to no one and thus destroys the
sensitivity to evil from which morality can emerge. Auschwitz changes this
situation: Its horrors are a radical novelty that blatantly exceeds everything familiar.
To encounter it (even from afar, mediated by representations that are never
adequate) is a rare occurrence of a historical experience that ‘‘lends suggestive force
to the wish for a fresh start in metaphysics […]—the wish to scrape off the delusions
which a culture that had failed was papering over its guilt and over truth.’’101 That
is, the danger that Auschwitz might happen again is the only thing that can matter to
the bourgeois subject, alter it, and make it realize that changing the world is both
possible and necessary.
We are now in a position fully to understand why Adorno claims that the new
categorical imperative requires no reasons: ‘‘Dealing discursively with it would be
an outrage, for the new imperative gives us a bodily sensation of the moral
addendum—bodily, because it is now the practical abhorrence of the unbearable
physical agony to which individuals are exposed even with individuality about to
vanish as a form of mental reflection. It is in the unvarnished materialistic motive
only that morality survives.’’102 The universal validity of the new imperative, then,
originates not from the empty universality of abstract reason but from that of the
concrete body—every person is bound by it because every person carries it in his
body, and every body is capable of feeling pain and suffering. Morality is reborn in
Auschwitz because, for the first time since the triumph of Enlightenment, it has a
motive: suffering. Since the separation from nature is ‘‘always already a cultural
event,’’103 suffering once again becomes a problem for the individual even when it
is not her own suffering, and it has the power to draw her into action based on the
recognition that suffering is wrong and not inevitable.104 The concrete ‘‘practical
abhorrence’’ that was missing in Kant is now the basis upon which morality
stands.105 Moral action must combine authentic feeling with rational reflection.
101 Adorno (2003b, p. 368).102 Adorno (2003b, p. 365).103 The quotation is from Eagan, who sees the motivating role of suffering in Adorno’s moral philosophy
but misses the historical dimension of this suffering. She does not recognize that Enlightenment hinders
the power of suffering to motivate action, and that Auschwitz awakens it once again. See: Eagan (1997,
pp. 9–10).104 Bernstein acknowledges the same point: ‘‘it is the injustice of it [the Holocaust], its exemplification of
injustice, which provides the moral orientation necessary for the transformation of a broken modernity:
the demand that Auschwitz not happen again.’’ Bernstein (2005, p. 305).105 Levin says that the moral imperative is ‘‘embodied’’ in the flesh, imprinted in it by suffering, much
like the effect of Kafka’s machine in ‘‘In the Penal Colony’’ on the bodies of its victims. See: Levin
(2001, p. 3). Levin, however, criticizes Adorno for the categorical imperative he formulates, owing its
existence to Hitler, instead of being ‘‘a categorical imperative inscribed from time immemorial—
inscribed, not by torture, but by the grace of nature’’ (p. 11). In this, Levin misses the deep connection
Adorno draws between history and morality: According to Adorno, body and suffering, as well as reason
and nature, are all historical categories that influence and limit each other.
The ‘‘new categorical imperative’’ 429
123
As Bernstein puts it, the imperative has ‘‘the form of rational authority that
conspicuously entwines the logical and material axes of the concepts involved.’’106
Adorno’s categorical imperative, therefore, like Kant’s, has the status of a given
that has no need for justification. But while for Kant the moral law is an a priori
given, available to every person at any time, Adorno’s is historical and contingent,
yet no less obvious. Kant’s imperative is eternal, while Adorno’s is born of history:
History is responsible for converting the human from a creature endowed with a
primordial solidarity impulse into a rational subject that is obtuse to suffering or
even takes pleasure from watching it. History is now responsible for reversing this
conversion.107 At Auschwitz, history opens a path along which morality can find its
place in the world again since only the deep, incurable wound that Auschwitz
inflicted on modern human experience can reawaken awareness of the need for
Morality.108 The new imperative responds to the impasse of the second aporia by
arguing the validity of an obvious given, anchored in the premise that Auschwitz is
so enormous and tangible a disaster that it causes people to grasp the whole of
modern life as a disaster and, out of an urgent need for redress, to summon morality.
6 The new categorical imperative as a response to the first aporia
We have seen that Auschwitz is for Adorno a historical event so powerful that it can
make people realize the evil in existing reality, a reality that is later the soil from
which morality reemerges. But moral understanding is not enough: The first aporia
to which the elaboration of Adorno’s moral philosophy leads—the impasse that
results from the fact that right life is a precondition for right action—seriously
questions the possibility of translating moral understanding into moral action in the
real world. This problem highlights the fact that, in phrasing the ‘‘new categorical
imperative,’’ Adorno departs from his typical mode of expression and specifies the
106 Bernstein (2001, p. 393).107 Zimmermann suggests a different connection between morality and history: Morality, he thinks, is
historical and not a priori, but the history he relies on is that of modern democracies, not the horrors of
Auschwitz. See: Zimmermann (2005).108 Bernstein (2001, pp. 391–395) criticizes Adorno’s claim that Auschwitz alone can provide the
historical experience required for the emergence of the new imperative. He thinks Adorno ascribes a
paradoxical role to Auschwitz: On the one hand, the relation between the historical event and the
individual experiencing it must be particular and unique, and on the other hand, Adorno claims it will
arouse the very same reaction in different people. Bernstein thus blames Adorno for reporting his own
private experiences in the third person, while expecting everyone else to feel the same way. Since
different people react differently to the same events, they might react to Auschwitz in different ways and
fail to recognize the categorical imperative. But other events, even seemingly minor ones (a hungry child
on a street corner) might provoke a reaction much like Adorno’s after Auschwitz and create more
categorical imperatives. Bernstein’s conclusion is that the imperative Adorno formulates is not thecategorical imperative but one of many possible imperatives, one that can, at most, be a model or a
precedent. Although Bernstein is probably right in claiming that different events might provoke different
moral reactions in different people, this does not mean that any of the imperatives thus created has
categorical validity. Each of these imperatives will oblige the person acknowledging it, but not
necessarily others. Adorno’s point is that only an imperative that stems from absolute ‘‘Auschwitzian’’
evil has absolute validity.
430 I. Snir
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need for action, not only thought. Hitler, as Adorno noted in the previously quoted
passage, imposed an imperative upon unfree mankind ‘‘to arrange their thoughts and
actions [ihr Denken und Handeln so einzurichten] so that Auschwitz will not repeat
itself’’ (my emphasis). I shall argue that, once again, Adorno’s new imperative
attempts—albeit with a limited success—to use Auschwitz as a lever to pull
morality out of aporetic bafflement; and, again, it does so by appropriating
characteristics from Kant’s ‘‘old’’ imperative.
Kant’s categorical imperative, as demonstrated earlier, forbids the agent from
making an exception to the universal law for her own benefit. It is somewhat
surprising, then, to find Kant distinguishing between ‘‘perfect’’ duties, which ‘‘admit
no exception in favor of inclination’’,109 and ‘‘imperfect’’ duties which consequently
do allow such exceptions. Allen Wood explains that ‘‘with respect to wide
[imperfect] duties, there is a ‘‘latitude’’ (Spielraum) concerning not only which
actions we perform in fulfillment of them but even how much we must do […] it is
clear that within this latitude our inclinations are fully entitled to play a role in
determining what we do.’’110 But perfect duties, which are first and foremost
prohibitions, do prescribe actions that are strictly required in order to abide by these
prohibitions. Adorno’s use of the Kantian idiom of the categorical imperative, I
suggest, should be understood as implying a perfect duty that tolerates no
exceptions. It specifically commands the duty to act in such a way that anything
similar to Auschwitz shall not happen again, and this duty is a perfect one, to be
unconditionally pursued, at any cost.111 This is why the new categorical imperative
is a unique moment in Adorno’s thought in which he calls for action in the full sense
of the word. A mere understanding that Auschwitz is wrong cannot be enough; the
prohibition expressed by the categorical imperative must be translated into decisive
action against every occurrence of an evil of radical, ‘‘Auschwitzian,’’ nature.
But how can this be possible? The interpretation seems to contradict Adorno’s
position, as presented in my discussion of the first aporia, namely that moral action
is not possible in existing reality. Does the new categorical imperative simply ignore
the first aporia, rather than attempt to solve it?
Adorno’s position here should be understood as more complex: It expresses full
awareness of the aporia in which it is trapped and a stubborn insistence on acting
despite it, in light of the urgent need for a response to the historical embodiments of
radical evil. Adorno, according to my interpretation, never forgets that an act of
resisting Auschwitz might in the long run strengthen the existing ‘‘wrong’’ reality.
The idea embodied in the new imperative expresses the recognition that there are
evils so great that no option exists but to fight them at all costs, even though the fight
has to respect the limitations imposed by reality. The struggle against a second
Auschwitz will undoubtedly have to involve cooperation with elements of reality
that are morally problematic in order to turn them against the radical evil.
109 Kant (1996b, p. 73 [n]).110 Wood (1999, p. 44).111 Bernstein, I believe, understands the categorical status of Adorno’s imperative in a similar way when
he writes: ‘‘our post—Holocaust solidarity, what there is of it, turns not on an ideal to be realized, but on
the universal recognition of a limit that must not be crossed.’’ Bernstein (2005, p. 321).
The ‘‘new categorical imperative’’ 431
123
Nevertheless, says Adorno’s categorical imperative, the elimination of the radical
evil has first priority, which means that it is obligatory to fight it by every possible
means. Will preventing a second Auschwitz, for example, necessarily involve
cooperation with capitalist corporations, thus making them even stronger? So be it!
Overcoming antagonistic reality will remain, for the time being, a utopia, but let
there be no more concentration camps. The first aporia, therefore, is not solved by
the new imperative; but with respect to events comparable to Auschwitz, it simply
loses its relevance. As a result, the normative mists have cleared up somewhat, since
there are things that an absolute duty obliges everyone to do.112
In a 1967 lecture, titled ‘‘Education after Auschwitz,’’ Adorno gives an indication
of what a moral action in the midst of a false reality might be. First, he assigns
education with a mission that clearly reiterates the idea expressed in the new
categorical imperative of Negative Dialectics: ‘‘The premier demand upon all
education is that Auschwitz not happen again. Its priority before any other
requirement is such that I believe I need not and should not justify it.’’113 The
suspension of the first aporia, therefore, is not necessarily temporal, but content-
dependent—it can be a long range action, aimed at preventing the recurrence of
Auschwitz by working on the ‘‘subjective dimension.’’114 Consciousness, Adorno
thinks, is a necessary condition that makes the catastrophe possible, and at the same
time it is the key to combating it: ‘‘If anything can help against coldness as the
condition of disaster, then it is the insight into the conditions that determine it and
the attempt to combat those conditions, especially in the domain of the
individual.’’115 Therefore, ‘‘[o]ne must come to know the mechanisms that render
people capable of such deeds, must reveal these mechanisms to them, and strive, by
awakening a general awareness of those mechanisms, to prevent people from
becoming so again.’’116 The goal of education should be to prevent the recurrence of
Auschwitz by fighting conformity through the development of autonomous self-
reflection and critical thought.117
Educational activity can therefore be understood as both application of the new
imperative and an attempt to awaken awareness to it in the minds of others. The
privileged status of a self-evident ‘‘given,’’ it seems, is not enough for everyone to
recognize the imperative’s validity automatically. Like Kant, who thought that
112 When I presented the first aporia, I argued, contrary to Finlayson, that the normative content
contained in the knowledge that it is wrong to cooperate with existing reality is not enough to extricate
Adorno from the first aporia, since refraining from an action affects reality just like any action. It must
now be clarified that my interpretation does not wholly reject Finlayson’s stance, according to which
moral knowledge can lead to prohibitions on certain actions, but only limits it. Like Finlayson, I think that
knowing what must not be done can prescribe action in the world; but the proper object of this resistance
is not social reality as a whole, or any event within it. Resistance must be directed at particular, radical
objects, of an ‘‘Auschwitzian’’ quality.113 Adorno (2003a, p. 19).114 Adorno (2003a, p. 20).115 Adorno (2003a, p. 31).116 Adorno (2003a, p. 21).117 Adorno (2003a, p. 25).
432 I. Snir
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egoistic inclinations and lack of ‘‘maturity’’ might prevent the subject from realizing
the validity of the moral law, Adorno is well aware of the social mechanisms that
conceal the imperative from people. Time is a crucial factor in this matter:
Following attempts to underestimate the horror, to lay some of the blame on the
victims, or even deny it, the unalienable impression Auschwitz has made is
gradually diminishing, and these responses threaten to erase it from humanity’s
collective memory.118 Hence, ‘‘[t]o see through the nexus of deception, they
[people] would need to make precisely that painful intellectual effort that the
organization of everyday life, and not least of all a culture industry inflated to the
point of totality, prevents.’’119 This is why it is often necessary to turn peoples’
attention to the imperative and the horror out of which it was born, and to help bring
their immediate sense of shock into their consciousness.
The emphasis on education indicates Adorno’s preference for theory over praxis,
without wholly relinquishing praxis. It is action in the real world—not short-term to
achieve immediate, concrete results, but long-term and preventive, the action of
learning and dialogue among subjects. Such action can, if taken wisely and on an
appropriate scale, significantly reduce the chances of anything like Auschwitz ever
happening again. But is it enough? Adorno himself knows perfectly well that ‘‘[i]f
one wishes to oppose the objective danger objectively, then no mere idea will do,
not even the idea of freedom and humanitarianism.’’120 The journey out of the first
aporia is, therefore, by no means over: Preventive measures are not always
sufficient, and if we are to take seriously the categorical nature of the new
imperative, we must just as seriously confront the need to intervene actively when a
large-scale catastrophe does occur.
The inevitable follow-up question concerns the new imperative’s application:
How, exactly, are we to recognize events ‘‘similar’’ to Auschwitz? Is there a
criterion for determining what events justify decisive action in the world of the
first aporia? Any large-scale disaster that wreaks enormous and unnecessary
suffering—a nuclear bomb, genocide or mass famine—might be an appropriate
object of the new imperative. But are these horrific enough to justify the
cooperation with existing reality that is needed to fight them? For the new
categorical imperative to be applicable, we should be able to discern events that
seem to repeat the horror or at least come close to doing so. Adorno, however,
does not provide us with a criterion by which to determine precisely the threshold
beyond which suffering is intolerable and evil absolute. He seems to expect every
event that is manifestly, entirely evil to be able to function like the beacon of a
dark lighthouse that shines through the moral mists and justifies translating moral
understanding into moral action that is undoubtedly right.121 The cries of the
118 Adorno (2003d, pp. 4–6).119 Adorno (2003d, p. 13).120 Adorno (2003d, p. 17).121 David Toole argues that ‘‘the burnt bodies of Jews ‘wiggling skyward as smoke’ are connected
unavoidably not only to the vaporized bodies of children in the streets of Hiroshima, but also to the
bleeding bodies of the American Indians and to the corpses of hundreds of millions of buffalo, bears and
wolves that have been piled up, in the course of the ‘settlement’ of the American west’’. See: Toole (1993,
p. 228). While the genocide of Native Americans does seem to be a good candidate for the application of
The ‘‘new categorical imperative’’ 433
123
horrors will be heard clearly since Auschwitz has already prepared the ground for
it.122
Adorno’s new categorical imperative, in sum, cannot provide critical theory with
a reliable guide in every practical situation. But while ‘‘ordinary,’’ daily situations
remain, from the outset, outside its scope, it does attempt to restrict the first aporia
by saying that in extreme radical cases we can confidently answer the fundamental
moral question, ‘‘What ought we to do?’’ We must refuse to cooperate with events
that threaten to turn into catastrophes of an ‘‘Auschwitzian’’ nature, and take action
against them if needed. The responsibility for determining which actions help
prevent the next Auschwitz, and which actions bring it even closer by collaborating
with the existing order, remains entirely ours.
7 Epilogue
Adorno’s philosophy is one of bafflements and contradictions. One of the main
features of his unique style is the recurrent exploration of contradictions appearing
in different areas of modern life and enlightened thought: Autonomous rationality is
not rational; progress is regress to barbarism; art is autonomous but never detached
from society; morality is immoral. Nearly every sentence Adorno writes is
immediately followed by its negation. The antagonisms he exposes throughout
social reality, and in the consciousness that reflects it, leave nothing untouched, not
even a single reconciled acre. The two aporiae on which this study has focused are
but two of many others that dwell in Adorno’s writings.
Adorno does not try to solve the contradictions. This does not mean he is
comfortable with them. He thinks they are the outcome of an impossible reality, a
labyrinth in which the wanderer, attempting to escape, only becomes more deeply
entangled. The role of the philosopher, as Adorno understands it, is to articulate and
illuminate these contradictions. With that as his goal, he confronts them, searches
for them in ever new places, plays with them, and molds them with his pen to reveal
them for what they are.
Many of Adorno’s claims can no doubt be countered by philosophical arguments
or empirical evidence. They can also simply be rejected for the sense of paralysis
and impotence they produce in readers, who grow tired of deciphering the complex
sentences and realize they are trapped in a dark cobweb of ideology woven over
oppression and suffering. They see that they can do nothing to change this situation
Footnote 121 continued
the new imperative (although, of course, it precedes Auschwitz and cannot benefit from its implications),
it is interesting to ask whether Adorno’s imperative, so frugally applicable, should apply to the mass
extinction of animals. On the connection between Adorno’s moral philosophy and animals, see: Gerhardt
(2006b).122 Bernstein suggests that Auschwitz has in fact attained the status Adorno prescribes it: After listing a
long list of disasters that has happened since Auschwitz, he writes that ‘‘perhaps the instance of the
Holocaust no longer looks like a self-enclosed event in German history, but begins to look like a
precedent, an exemplary instance in which these moments gather round it like elements of a horrific
constellation; perhaps, now, unbearably, the Holocaust is coming to have for us the very socio-historical
and moral significance that Adorno attributed to it.’’: Bernstein (2005, p. 306).
434 I. Snir
123
and that they must feel guilt every time they turn on the television or go to the
movies. The aim of this study, however, was not to criticize Adorno or argue against
him, but to point out that weighted against the countless contradictions is one
determined certainty: The realization that modern reality is no less than acatastrophe, epitomized by Auschwitz. This certainty does not solve the contradic-
tions. The opposite is true—it is both their origin and the permanent evidence of
their existence. Adorno’s thought cannot be understood without consideration of
this foundation, which is the focal point to which his entire philosophy is directed,
even when it deals with art, literature, popular culture or psychology. The tension
within Adorno’s thoughts addressed by this study is, first and foremost, the tension
between the aporiae and the catastrophe that led to them. Auschwitz is both the
reason we cannot ignore the contradictions and the reason we cannot accept
them.123
A systematic attempt to understand Adorno’s moral philosophy cannot escape the
conclusion that moral action in existing reality is impossible. The attempt to take the
new categorical imperative seriously and understand it as an instruction to act must
therefore regard it as a deviation from Adorno’s regular line of thought, and present
it as a desperate attempt to overcome the moral paralysis that results from the
pessimistic implications of critical theory. An attempt to reconcile the imperative
with Adorno’s moral philosophy cannot succeed. In this sense, the new imperative
is woven into the thick fabric of contradictions in Adorno’s philosophy, and it adds
a new dimension to his thought.
The new categorical imperative is clearly not an adequate philosophical solution
to the impasses of Adorno’s moral philosophy. According to Adorno’s own critical
theory, it can be argued, this imperative commands the impossible. More than a
philosophical claim that finds its justification in the large context of a coherent
system, the new categorical imperative is, essentially, a scream—a desperate call
that echoes in the normative vacuum of modernity, warning us that we must not
yield to the conclusions of systematic criticism and let the aporiae of morality
paralyze us.
The force of this scream is necessarily limited. It seems that Adorno (even he)
was overly optimistic about the shocking and shuddering-producing power
attributed to Auschwitz. The memory of the Holocaust, its full meaning, and its
connection to Enlightenment have been almost completely appropriated by
ideological mechanisms, drafted to the service of short-term interests and objectives
that deprive it of the role Adorno ascribes it. Our lack of a criterion to determine
which events to object to, which are of ‘‘Auschwitzian’’ quality, becomes an acute
problem. It opens the door to misuse of the imperative, as evidenced in the Israeli
reality, where the word ‘‘Holocaust’’ is routinely invoked by political parties and
other organizations and groups, sometimes to justify brutal oppression and
domination.
123 The tension that results from a demand that cannot be declined yet cannot be fully answered is also
taken from Kant. See the opening sentence of the preface to the first edition of the Critique of PureReason: ‘‘Human reason has the peculiar fate in one species of its cognitions that it is burdened with
questions which it cannot dismiss, since they are given to it as problems by the nature of reason itself, but
which it also cannot answer, since they transcend every capacity of human reason.’’ Kant (1999, p. 99).
The ‘‘new categorical imperative’’ 435
123
Nevertheless, I believe that Adorno’s new categorical imperative poses an
extremely important moral challenge that sets the direction for every moral thought
in the second half of the 20th century. While not yet a new moral philosophy, it is a
call for a rethinking of morality, and for formulating new moral philosophies that
take Auschwitz as their starting point.124 With this imperative, Adorno pioneered a
new field of morality—morality that has a close relationship with history, morality
after Auschwitz. I agree with Adorno that the duty to plow this field and cultivate it
belongs to everyone.
Acknowledgments I would like to thank Anat Ascher, Yoni Ascher, Naveh Frumer, Ori Rotlevy and
Moshe Zuckermann for helping and commenting on different versions of this article.
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